From Rebrand to Radiance: The Timeless Elegance of Moelle Essentials

How Doyinsola Ogbeifun is redefining occasion wear with a focus on fit, femininity, and confidence

 

 

 

 

When you meet Doyinsola Ogbeifun, founder of Moelle Essentials, there’s an instant calm that draws you in, the kind that comes from someone who understands grace, structure, and the quiet power of confidence.

Her journey into fashion wasn’t a loud or impulsive one. It was built over time, shaped by observation, curiosity, and an ever-present desire to create clothes that make women feel as good as they look.

A Pause, A Rebirth

Moelle Essentials first came to life in 2018, born from Doyinsola’s vision to design elegant, well-fitted pieces for women of all shapes and sizes. But as with most creative journeys, there was a moment of pause — a three-year break that became a period of reflection and rediscovery.

In 2022, Moelle Essentials returned rebranded, refocused, and ready to redefine occasion wear.

The brand found its rhythm again, this time with a clearer purpose: to celebrate diverse body types through elegant, accessible designs that don’t compromise on quality or comfort.

 

 

Fashion That Fits Every Woman

Walk into Moelle Essentials’ world, and you’ll find pieces that speak of balance, classic yet modern, bold yet feminine. From flowing dresses that move like poetry to structured fits that celebrate the body’s natural silhouette, every design is made to make women stand tall.

Whether you’re petite, curvy, or tall, Moelle offers both ready-to-wear (RTW) and made-to-measure pieces. The goal? To eliminate the struggle of finding occasionwear that truly fits.

As Doyinsola puts it,

“Elegance should never be a privilege. It should be accessible — and it should fit.”

The Moelle Woman

 

 

 

The Moelle woman knows her worth. She loves sophistication without shouting it. She values quality but also seeks versatility. And above all, she wears her confidence like her favourite dress effortlessly.

Every piece by Moelle Essentials is designed with that woman in mind. From the first sketch to the final stitch, Doyinsola ensures that comfort, style, and precision go hand-in-hand.

Redefining Occasionwear

Moelle Essentials has carved a niche in occasionwear, reimagining what it means to dress up. It’s not just about sequins or silhouettes; it’s about emotion. The feeling of slipping into a dress that fits perfectly. The quiet excitement of looking in the mirror and saying, Yes, this is me.

With elegant fabrics, timeless cuts, and detail-oriented craftsmanship, Moelle’s creations are meant to stay in your wardrobe, and your memory for years to come.

 

 

 

 

The Future of Moelle

As Moelle Essentials continues to grow, one thing remains clear: the brand isn’t chasing trends — it’s setting a standard.

It’s about creating clothes that tell stories of women who rise, reinvent, and walk into every room like it was designed for them.

And in that story, Moelle Essentials isn’t just making dresses. It’s making statements — one confident woman at a time.

 

 

Connect with Moelle Essentials
Instagram: @moelleessentials
Website: www.moelleessentials.com

Jemimah Iwok published in Articles

Eclectic 21 Releases 2D Animation of Poetry Masterpiece, “Motherland”

Eclectic Motherland Poetry

Ahead of Nigeria’s Independence day celebration (October 1st), Eclectic 21 Productions has released a 2D Animation of Poetry masterpiece titled “Motherland”

 

Unveiled on the 20th of September, Motherland is a three minute long performance showcasing the vast cultural heritage/ icons, and mineral resources that abound in our great Nation- Nigeria. Put together by Thespian (Oluchi Odii), an Illustrator (Kenny Da Vinci),  and a renowned Poet (Ayo Ogundipe), it combines the talents of theatre, animation and Poetry. A stunning masterpiece if you ask me.

Here’s what Eclectic 21 says about “Motherland”:

 

“The Motherland animation tells a story – capturing the experience of a corper (Ayo Ogundipe) during his NYSC service year who had a moment of epiphany while questioning the subject of National identity, pride and patriotism and what all these meant to him.

 

During this soul-searching mission while doing research on the political and cultural history of Nigeria, he came to the realisation of how blessed the land he called home is – His Motherland – famed with cult heroes of legendary status like Sango, Queen Idia, Fela – royalties in their own rights. Also, the human capital potential of its citizenry, the songs of patriotism that ring true of notable Nigerian women who have served the nation with distinction in civil service and private practice – not to mention the abundance of mineral resources and that have been largely under-utilised.

 

The use of Computer Generated Imagery (CGI) gives room for imagination and talent to recreate this experience – that moment of epiphany – in a colourful storytelling imagery. One that teleports the viewer into this virtual world of animation, with compelling graphics and musical score.

 

Motherland is an ode to a nation – A befitting tribute to the story of Nigeria’s greatness. A charge to the sleeping giant of Africa to awake and live up to its true potential as we commemorate the 60th Independence anniversary of our great nation – Nigeria”

Check out a video of the Performance below:

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Jemimah Iwok published in Entrepreneurship, Uncategorized

6 Business Lessons Business Owners Learn From Crocs

Business lessons from Crocs

 

The shoe above must look very familiar.

It is called the “Clogs” by Crocs. The design is modeled after a crocodile. The company was started in 2002 and the shoes were initially made for boating use.

The company has had a roller coaster movement in the past decade and there is so much we can learn from them.

 

Stick around, and let’s explore them!

In 2008, investors wrote the company off as a passing fad. Crocs lost over 185 million dollars within this time.

However, after a decade, they were able to bounce back and sell over 700 million shoes. What lessson can we learn from this?

Lesson 1:

Always stay true to your dream. Never give up, crisis are temporary.

 

 

Crocs were able to infuse their shoes into fashion shows/runways.

This drove huge acceptance for the product, which was formerly one of the most hated shoes.

Lesson 2:

Look for new channels to create acceptance for your products

 

bieber_crocs_05Crocs created limited editions in partnership with celebrities/top brands like Post Malone, Ariana Grande, Justin Bieber,etc.

They also invested heavily in influencer marketing.

Lesson 3:

 

Partnerships always create more exposure and sales opportunities. No matter how good your product is, if you don’t make noise about it, no one will.

Crocs contextualized their product as consumer preferences varied. They manufactured clogs with different colours, designs and shapes.

Lesson 4:

It is always good to listen to the true wants of customers and re-adjust your products as their needs evolve.

crocs-kids-classic-lined-clog-slippers

 

Get Full Case Study and more, on the Bellafricana Membership Platform.

Click on this link to sign up to the Bellafricana community.

As a Bellafricana member, you get access to:

  • Masterclasses
  • Guides and templates
  • Tools
  • Courses
  • Special business discounts…

and lots more.

Don’t miss out on this opportunity to learn firsthand how you can grow and scale your business.  Sign up to the community now.

 

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Jemimah Iwok published in African Food, Restaurants

Food Lovers, Have You Heard of Bon Delice Confectionery?

Bon Delice Confectionery Banana Bread Chocolate Cake

If you haven’t heard of Bon Delice Confectionery, then you are really missing out.

Let me introduce you to Bon Delice Confectionery

Mrs Oshuware Leon, founder of Bon Delice Confectionery explains:”We are a holistic lifestyle brand that offers Healthy Snack Solutions to those with dietary requirements and intentional eaters. Our baked goods are made with healthy alternative ingredients that are nutrient dense, health and weight friendly, so you can indulge without fear and guilt”

What I particularly love about the brand is their versatility. From rich fluffy cakes to cookies to homemade jams, to snacks, . The best part? These meal options come with variations for vegans, or picky eaters.

Did you know? You can order for customised meal platters! Amazing right?

Would you like to see some pictures? Scroll down:

Healthy Snack Banana Chocolate Chip Bread by Bon Delice

 

 

 

 

 

 

 

 

To order your favorite meal, or see the menu,  You can call +234-802-700-2455

 

 

What really is this Bellafricana about? Bellafricana is the leading platform that empowers, supports and provides creative Indigenous Businesses with a platform to showcase their business and connect to their global consumers looking to patronise and trade with them.

Need quality creative products, think bellafricana!

What is your Mission: To Make Finding Quality Indigenous Businesses Easier.

But Why: We noticed a vast increase in the number of unique quality creative products made in Nigeria (Africa) but noticed a huge gap between local creative Indigenous Entrepreneurs and consumers.

Hence, we created this platform to bridge that gap. What better way than through online, which gives it a global opportunity.

Click here to Learn more about how to grow Your Unique Indigenous Business with Bellafricana

What if I just want to advertise on bellafricana website/newsletter? : That’s totally possible, just email [email protected], cc [email protected] or call 08086363970

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Jemimah Iwok published in Arts & Crafts, Fashion

Bellafricana Member, Proverbs Creations Launches the New “Allure” Collection

The Allure Collection by Proverbs Creations

On the 30th of August, Proverbs Creations launched a New Collection titled “The Allure Collection”. Prior to the launch, we kept receiving teasers on their social media page, wetting our appetite in anticipation of the launch.

We didn’t know what to expect, but we were certain that whatever it may be, Proverbs Creations would come through with their top notch creativity and uniqueness. So, what was the Allure collection about?

Before I answer that, let me introduce Proverbs Creations to you.

Founded by Mrs Bukola Adenuga, Proverbs Creations is a Fashion/Craft business. They use their creativity to accentuate the beauty of many women. For a while now, they have been known for their unusual but beautiful accessories. Lately they added hand painted and embellished clothing to their product line . Because they love the unusual, they came up with their signature Sand jewelry.

Mrs Bukola says: “Our goal is to be the one-stop-shop for unusually creative fashion/craft accessories.” Want to see some of their amazing designs? Click here

Now, back to the Allure Collection Launch

Here are some words that Proverbs Creations used to describe the Allure Collection:

“ALLURE’ is our newest baby and its a gift that we will be offering to you.
‘ALLURE’ will bring smiles to your faces.

It will warm your hearts.

It will solve creative gifting idea problems for you.

It will inspire you.

It will challenge you.

It will change your perception.

‘ALLURE’ is a REAL , BEAUTIFUL, INSPIRING, CREATIVE PRODUCT.”

Okay, okay. We’re almost close to knowing what the big reveal is.  And here is what the Pre-Launch video looks like:

 

Did you guess right? It’s  a collection of unique, up-cycled bottle decor designs of different sizes. The private viewing launch on zoom, featured 43 new “Alluring” bottle decor designs, that are guaranteed to take your space from 0 to 100 real quick! And we were right, Proverbs Creations did live up to our expectations. Want to find out more? Then Click on this link.

 

 

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Jemimah Iwok published in Fashion, Uncategorized

BRN Essence-The Home of Millinery and Styling at their finest

BRN Essence FASCINATORS

Who’s a hat lover like me? Then you’ll definitely love BRN Essence.  Take it from me, they make one of the best Millinery products you’ll ever find. Want to see some?? Then keep reading.

But, First What is BRN Essence about?

BRN Essence is a Millinery & Styling Business. We started operations first May 2018 styling, retailing high end fashion pieces.

 

 

They catered to the busy career women, fashion savvy women and women who wanted a special style upgrade.

The creative aspect of BRN Essence kick started March 2020, they Introduced our Millinery line, all handmade by BRN Essence, beautifully & carefully crafted for the everyday woman who wants to standout beautifully at occasions/events.

What Products do they make?

They create individual & group piece for brides,bridal train, bridal party, fashion photo-shoots, birthday,baby shower, anniversary etc.

Fascinators
Hatinators
Halo crowns
Headbands & fascinator turbans

Their  handcrafted products are as below :

 

BRN ESSENCE BRN ESSENCE FASCINATORS BRN Essence HATINATORS BRN Essence

Seen something you like? Then reach out to BRN Essence through the following channels:

WhatsApp: Brn Essence

 Email: [email protected]

Instagram: Brn Essence

 

Want to see how these millinery pieces will  look on you? Watch the video below:

Done? Fantastic. These would make for good gifts don’t you think? Why not order one now?

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Jemimah Iwok published in Articles, News

Bellafricana Launches Free Listing for Creative, African-Owned Businesses

Listing Pages for Bellafricana

Free Listing Alert!

Hello there! I am excited to announce to you, that Bellafricana has opened up the opportunity for creative business owners to list their African-owned products on the Bellafricana website for FREE. Oh yes! You read that quite correctly!

In other words, Bellafricana says, you as a business owner can set up an online shop on the website.

Prior to this time, only Bellafricana members could get their creative products listed on the website.

However, Bellafricana is always thinking of how they can impact as many business owners as possible especially this Covid-19 period. We’re very much invested in the easing the business journey of creatives (as much as possible) because we understand how daunting doing business alone can be.

That’s why we decided that business owners can have their creative products listed on the website at zero cost.

You might wonder:

What will a free listing on the Bellafricana website do for you?
  1. You get your products in the eyes of a global audience: Our well-ranked website puts your products right in the faces of those who search for them. We aren’t just content with making your product locally available, but are ensuring that it  is globally accessible as well. We have gotten a number of feedback from existing members, who have secured partnership deals, gotten patronage from international audiences and lots more. See one of such testimonials below:

 

Sisi Aladire Testimonials

2. Get Easily Found on Google: The truth is that brands are less likely to be trusted if  a potential customer can’t find enough information about them online. That right there (not enough info), is a red flag for some. Just what if you can’t afford to get a website just yet? A listing page would be a great place to start.

Once your listing is set up on the Bellafricana website, it will become much more easier for your brand name to come up, when it is searched for.

3. Drive traffic to your website, and social media

Now, that is not to say that having a website cancels out the functionality of a listing page. Infact, the Bellafricana listing page can also help drive traffic to your website, and even your other social media handles. How? When setting up your listing page, you can insert the links to as many as 30 social media handles/ website links. Let me show you what the outcome looks like:

Organic life plus view listing

 

All these and more are the benefits of setting up your listing page.

So, what makes you eligible to setting up your listing page?

Your products need to be:

  • Top quality
  • Creative, and
  • African-owned

As an African-owned business, you don’t have to reside in Nigeria (or Africa) to be eligible. The important part is for the brand to be owned BY an African.

Check out this video that puts it all together:

 

How do you get started?

Just click on this link to begin setting up your free listing page, and start gaining the visibility your brand needs to grow and scale.

Watch out for a tutorial on how to list your products for free.

Till then, kindly spread the word to as many creative business owners as you can so they can all benefit from this immense opportunity.

 

 

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Jemimah Iwok published in Fashion

Dhoney Nigeria Launches Oversized Tshirt Collection

Dhoney Adire 5

Twentieth August, 2020. This date will go down in history as the date Dhoney Nigeria launched her Oversized Tshirt collection.

Do you know who Dhoney Nigeria is?

Dhoney Nigeria is a contemporary Adire textiles and craft brand.

They provide fashion enthusiasts and Art lovers with sustainable, fashionable Adire Art pieces to boost their confidence and showcase their love for art, fashion and colours.
All designs are handcrafted with love and for the purpose of sustainable the beauty, indigenous African Adire Art.

Dhoney Adire and Crafts Nigeria is Founded by Doyinmola Olajoye a young passionate Nigerian, who had no adequate support as she embarked on a goal to empower young people to promote our culture and in turn earn a living for themselves.

The founder, proceeded to learn the craft and today we are living the dreams.

They offer young people in secondary school Adire crafts Masterclasses for FREE as the project of empowering these young people ultimately birthed the BRAND

Their products ranges from Batik fabrics, Tie and dye fabrics, Tshirts, handcrafted bags and accessories, souvenir/gift items etc

Dhoney Nigeria does offer revamp services, and Masterclasses for people, teaching them to make Adire themselves and monetize their knowledge.

Now, let’s gist you about the Oversize Tshirt Launch

The contemporary Tshirt collection for fashion enthusiasts and art lovers features bold, unique, exciting hand dyed designs and Dhoney flock print representing the sweetness and uniqueness of Africa’s indigenous craft.

Oversized Tshirts are not meant for plus size only, but also for the bold, confident and beautiful art lover.

Check out some of our favorites:

Dhoney Adire 4 Dhoney Adire 3 Dhoney Adire

 

 

 

Shop ultra comfortable and unique Tshirts on Preorder

 

 

 

Seen something you like? Then Preorder yours here

Dhoney is also social. Follow them on:

Instagram: @Dhoney.ng

Facebook: @Dhoney Nigeria

 

 

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Jemimah Iwok published in Home & Living

Tiwi Home Fragrance Launches New Flagship Store

Tiwi Home Fragrance store

We’re excited to announce that Tiwi Home Fragrance has opened a new store💃🏽💃. We at Bellafricana are always thrilled when we see our members take huge strides in expanding their businesses and we can’t wait to share it with the world.

Just before I give you the gist about the store opening, who is Tiwi Home Fragrance?

Tiwi Home Fragrance is a home and living brand that curates luxury home fragrances that help you connect with your emotions and triggers memory.  These home fragrances would make a fine gift for your loved one and even to yourself too.

 

 

Their Luxury Scented Candle and Reed Diffusers are well scented to keep you space smell fresh at all times.

TIWI body oil - Copy

 

They also have Body oils, butter and even hand sanitizers.

TIWI body oil - CopyTIWI Air diffusers - Copy

 

 

Recently they launched a new product called the TIWI ScentAir Automated Machine. It diffuses seamless fragrance that becomes a natural part of your space.

Whether you are scenting your office reception area, or your retail store, your restaurants or your luxury cozy boutique, these ScentAir Machines are available to do the job. Check out what it looks like here:

 

Now that you about TIWI home Fragrances, let’s talk about the new store, shall we?

It was launched on Sunday, 16th August, 2020.

 

Where is this new store?

It’s Situated at  Caelum Place 25, Emma Abimbo;a Street Off Fola Osibo, Lekki Phase 1 Lagos, Nigeria.

The new TIWI store is open for you to walk in for your home scent consultations, scent sniff and purchases of your home fragrances. They are happy to help you choose a desired scent ambiance for your homes and spaces in general.

Be sure to drop by, and shop your favorite product.

For more information, check out TIWI Home fragrance on :

Instagram: @Tiwihomefragrance

Facebook: @Tiwihomefragrance

Website: www.tiwihomefragrance.com

 

 

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Jemimah Iwok published in Fashion

Amluck Stitches- The Hub for Top Quality, Bespoke Fashion

Nuqi Blazer by Amluck stitches

 

 

What’s that one thing that endears you to a fashion brand? Is it the quality of their work, their versatility, their unique styles, or their affordability? If you have ticked one or more of these options, then you’ll definitely love Amluck Stitches. Trust Bellafricana to provide you with the best, quality fashion pieces.

They are a “Unisex brand that speaks Class & Uniqueness”.

Their ready-to-wear pieces are the best handmade illustration of bespoke fashion.

Keep scrolling to see some of our favorite pieces made by them.

Just before that, you need to follow Amluck Stitches on Social media. Check out their social media handles below:

Instagram: @Amluck Stitches

Facebook:  @Amluck Stitches

Now, let’s get started:

  1.  Unisex  Kaftans

Amluck Stitches Kaftans

 

Kaftans have a way of giving you that “daring, boss lady” feel. I think that’s why they’re all the rave now. That said, looking for Kaftans of  different patterns and styles? Then Amluck Stitches can hook you up.

Price: NGN 12,000.00

  1. Boubou Unusual

 

Amluck Stitches Boubou Fashion stylist in Nigeria

This dress is for the everyday woman who loves comfort, class and Elegance. Already picturing yourself in this piece? Me too! This is one that every woman should have. Don’t you think?

Price: NGN 10,000.00

 

  1. The Nuqi 2-Piece Set

 

Amluck Stitches Nuki 2-piece set

This set is very comfortable and chic, suitable for all events. Looking to turn heads? This two-piece is definitely the right choice.

Price: NGN 12,000.00

 

  1. Bespoke Party/ Evening dinner outfits

 

Looking to stand out at that event? Then let Amluck stitches help with that. You can choose your preferred fabric and style.

Price: NGN 15,000.00 (Fabric exclusive)

  1. The Nuqi Blazer

 

Nuqi Blazer by Amluck stitches

This is a must have high quality luxurious Blazer. The belt to properly cinch the waist, plus the dramatic sleeves? Definitely a keeper. It’s available in different colors, so you get the option to pick your favorite? Why haven’t you ordered yet?

Price: NGN 10,000.00

 

Seen something you like? Then click here to chat directly with a representative

Would you like to see more beautiful designs?  Click here to view the entire catalog of beautiful styles.

 

 

 

 

 

 

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Jemimah Iwok published in Fashion

Introducing: The Modern Woman Collection by Tahiry Teniola Clothings

The Donna Dress by Tahiry Teniola Clothings

Incoming: Some banging pieces in the Modern Woman Collection by Tahiry Teniola Clothings. Trust me when I say that these outfits will make heads turn when you rock them. I’m a fan of  bright/ daring colors and styles and I guess that’s why I am particularly excited about this new collection.

Just before I show you some of these amazing pieces, let me introduce you to Tahiry Teniola Clothings.

They are a brand that makes ready-to-wear dresses for all shapes and sizes of women. If you’re passionate about fashion and trendy fits, then you simply have got to try “TTC“(like I call them). If you’re not following them on their social media pages  yet, you need to so right now. Don’t stress, I’ll get the details for you.

Instagram: @TahiryTeniolaClothings

Facebook: @TahiryTeniolaClothings

Now that you know a bit about TTC, let’s get you drooling as I show you some of my favorite pieces from the Modern Woman Collection”

  1. The Bella Dress

 

The Chioma Set by Tahiry Teniola Clothings

What appeals to me most about the Bella dress is it’s versatility. It fit rights into every occasion, and can be worn every and anywhere. It definitely is for the Modern Woman who is always on the go, and loves to have multi-functional outfits.

Price:  14,500 Naira

2. The Chioma Set

 

If you’re a huge fan of Floral Crepe, then this one is certainly for you as well. The Chioma set comprises a collared shirt with Bishop sleeves, and loose pants. This would be fit if you’re looking to go for a casual ( but not under dressed look). It’s the perfect balance if you ask me. The beauty about this set is the many options it gives as you can rock them individually or together.

Price: 14,000 Naira

3. The Titi Dress by Tahiry Teniola Clothings

 

Features: A collared shirt, long sleeves, and pleats at the hip! The “Boss Lady” air this dress gives the wearer is second to none. Wear it to work, meetings and make those boss moves, girl!

Price: 13,500 Naira

4. The Donna dress

 

The Donna Dress by Tahiry Teniola Clothings

What occasion comes to mind to rock this dress? I would say a “Wednesday” work day. This would fit right for work dinner too. Simple, Chic and classy.

Price: 10,500 Naira

5. The Diana Dress

 

Whoosh! This is the emoji that comes to mind:😍🤤 (Scratch that, one emoji can’t be enough). I’m drooling just imagining how good this dress would look on me. It’s the perfect definition of sexy but modest. It’s definitely one I’d wear on a date with Mr Hot guy😜😜. You could even pair it with a jacket (or a wear a shirt inside) for work too.

Price: 8,000 Naira

6.The Harriet dress

The Harriet Dress by Tahiry Teniola Set

Just when I think I have a fave, I just see another one that I like more. Introducing: The Harriet dress! If you’re one who loves a little drama, then this one is definitely a keeper. You could wear it to a wedding, brunch, or even social event!

Price: 10,000 Naira

7. The Michelle Set

The Michelle Set by Tahiry Teniola Clothings

 

The puff sleeves on the michelle set are a vibe on their own. This is another ideal outfit for work, or meetings too. It’s the definition of professional yet stylish.

Price: 13,000 Naira

There’s a lot more where that came from, and if you want to see the rest of the Tahiry Teniola Clothings Modern Woman Collection, click on this link

Now, have you seen your favorite dress, click on this link to place an order right away!

 

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