Bellafricana published in african creativity, African Fashion, lagos fashion week 2025 November 3, 2025

Lagos Fashion Week 2025: Lessons About African Creativity

6 Things Lagos Fashion Week 2025 Taught Us About African Creativity

Every year, Lagos Fashion Week feels less like a fashion event and more like a movement. But this year, 2025, it was something bigger. For four vibrant days, the city of Lagos became the heartbeat of African creativity, as designers, artisans, global icons, and industry voices converged to celebrate Africa’s rich design language.

From heritage-inspired collections to art-as-fashion showcases, and even a surprise visit from Ciara, Lagos Fashion Week 2025 was not just about the runway; it was about redefining what it means to be creative in Africa today.

And for every designer, craft maker, or creative entrepreneur paying attention, there were lessons everywhere: lessons about identity, collaboration, innovation, and pride.

Now, let’s explore the six biggest takeaways every creative can learn from this unforgettable edition of Lagos Fashion Week 2025.

Heritage Is the New Luxury

At the heart of Lagos Fashion Week 2025 was a simple truth: our roots are our greatest advantage.

Designers across the continent leaned into culture as their canvas — from handwoven Aso-Oke to reimagined Adire, raffia, and beads —heritage took centre stage. Each piece wasn’t just an outfit; it was a story of identity told in texture and thread.

These collections reminded the world that luxury doesn’t come from imitation; it comes from authenticity. When you create from your roots, you create something the world cannot replicate.

Creative takeaway: Don’t run from your heritage, own it. Your culture is your brand’s power.

Fashion Became Fine Art – Lagos Fashion Week 2025

If there was one recurring theme this year, it was that fashion transcended clothing, it became fine art.

Designers like Hertunba transformed the runway into a living gallery, with each piece blurring the line between couture and creative expression. But Hertunba wasn’t alone.

IAMISIGO, under the creative direction of Bubu Ogisi, presented avant-garde designs made from natural fibers, raffia, and recycled materials, creating sculptural silhouettes that felt more like installations than garments. Similarly, Onalaja stunned the crowd with intricately beaded pieces, tactile embellishments, and hand-crafted textures that made every look feel like a collector’s piece.

Each designer showed that fashion in Africa is no longer just about what we wear it’s about what we feel.

Whether you’re a designer, artist, or craft entrepreneur, tell stories that move people. Emotion is the new currency of creativity.

Sustainability Is the New Standard

With the continued rise of the Green Access Initiative and a growing ecosystem of eco-conscious designers, Lagos Fashion Week proved that sustainability is not a passing trend, it’s a permanent mindset.

From using locally sourced materials to ethical production and artisan collaborations, sustainability stood as a badge of innovation and intention.

Brands like Larry Jay, Nkwo, and Ifeanyi Okwuobi demonstrated that sustainable fashion doesn’t mean sacrificing beauty, it means redefining it.

Think beyond aesthetics. Build ethically, create consciously, and tell stories about your process. People don’t just buy your product, they buy your values.

Also: FashionEVO at ACM 2025: A Celebration of Creativity, Knowledge, and Legacy

The World Is Watching

When Ciara arrived in Lagos, social media exploded. But her presence wasn’t just a celebrity moment it was a global reminder that African creativity commands attention.

With international media houses, global buyers, and influencers in attendance, Lagos Fashion Week once again solidified its place as a world-stage event.

The message was clear: African fashion is no longer “emerging”. It’s here. It’s global. And it’s setting the tone for what creativity looks like in the modern world.

Creative takeaway: The world is paying attention. Package your craft like it deserves a global audience, because it does.

Collaboration Is the Real Power Move

No one thrives in isolation, and Lagos Fashion Week 2025 proved that power lies in partnership.

We saw stylists, photographers, textile makers, international guests, and local artisans come together to elevate a shared vision of African excellence. Every collection was a reminder that creativity thrives in collaboration.

Creative takeaway: Collaborate with intention. Network across disciplines. Your next big opportunity might come from the creative right beside you.

Creativity Is Africa’s Global Language

At the close of Lagos Fashion Week, one truth echoed louder than applause: creativity is Africa’s global language.

Every silhouette, song, and stitch carried a rhythm that spoke beyond borders. African fashion isn’t just influencing trends — it’s rewriting them.

Creative takeaway: Keep creating with purpose. Every design, every post, every product is a chance to shape how the world sees Africa.

Conclusion

A Movement Beyond the Runway – Lagos Fashion Week 2025

Lagos Fashion Week 2025 wasn’t just an event; it was a declaration. A declaration that African creativity is powerful, intentional, and unstoppable.

For every designer, artisan, and creative entrepreneur, the message is simple:
Your craft is global if you dare to own it.

As the lights dimmed on the final runway, one thing became clear: the future of fashion, art, and design is not just inspired by Africa. It is Africa.

Bellafricana published in African Brands in the UK, african creative entrepreneur, African Fashion, Ready-to-Wear Fashion October 15, 2025

Adan by Pinima: Fashioned with Culture and Confidence

How Adan by Pinima Is Weaving African Heritage Into Modern Elegance

Every brand has a beginning, but some stories begin with passion stitched into every fold. For Adan by Pinima, that story starts with a love for beautiful fabrics and the joy of creating outfits that make women feel truly seen.

When founder Pinima Boma Isokariari first began her creative journey, it wasn’t just about fashion; it was about emotion, identity, and storytelling through textiles. Every fabric she touched told a story: its texture, its flow, and the way it transformed when worn. To her, design is not merely the act of making clothes but the art of celebrating the women who wear them.

And so, Adan by Pinima was born: a fashion brand that embodies confidence, culture, and contemporary grace.

Where Heritage Meets Modernity

At the heart of Adan by Pinima lies a vision that bridges the past and the present. The brand designs timeless, Afro-inspired ready-to-wear pieces that blend the richness of African textiles with modern, refined silhouettes.

Every piece is a celebration of heritage, expressive, elegant, and deeply connected to culture, while embracing the effortless femininity of today’s woman. From the soft drape of Ankara-inspired fabrics to the clean finish of structured designs, each creation mirrors the strength and grace of the women it’s made for.

The Adan woman is bold yet refined, grounded in culture yet unafraid to evolve. She dresses not just to impress, but to express her confidence, her story, and her essence.

Adan by Pinima’s Design Philosophy: Elegance With Intent

For Pinima, fashion is not about excess or fleeting trends. It’s about balance, between art and wearability, tradition and innovation.

Adan by Pinima’s design philosophy is built around three timeless pillars:

Authenticity: Every piece carries the heartbeat of African craftsmanship.
Elegance: Minimal yet expressive, each design radiates effortless class.
Empowerment: Clothes that remind women to take up space, beautifully, boldly, and unapologetically.

With intention in every stitch and meaning in every fold, each design honours the modern woman who stays true to her roots while boldly stepping into tomorrow.

Also: Titi Afolabi turned playful crochet days into Hooked by Titi Crochet

The Adan by Pinima Experience: More Than Clothing

Adan by Pinima isn’t just about how you look; it’s about how you feel.

When you wear Adan, you wear a piece of art inspired by culture, crafted with care, and designed to make you feel empowered. The brand’s collections transcend seasons and trends, offering timeless elegance that works effortlessly from day to night, boardroom to celebration.

This fashion experience celebrates the joy of self-expression and the beauty of identity.

Adan by Pinima: From Fabric to Legacy

What began as one woman’s love affair with fabric has grown into a brand rooted in meaning, one that celebrates African culture, craftsmanship, and womanhood.

Through Adan by Pinima, Pinima Boma Isokariari continues to create fashion that speaks, not loudly, but powerfully, to the essence of every woman who wears it.

This is not just design. This identity showcases tailored perfection.

Connect with Adan by Pinima

Website: www.adanbypinima.com

Phone: +44 7786 830575
Instagram: @adanbypinima
TikTok: @adanbypinima

Bellafricana published in African Brands in the UK, African Business Stories, African Creatives & Entrepreneurs October 12, 2025

Exclusive Interview with Titilayo Amoo, Founder of RTW_by_Teetee

How this Nigerian designer, Titilayo Amoo, founder of RTW_by_TeeTee is redefining ready-to-wear fashion with African heritage and modern flair

RTW_by_Teetee is a fashion brand inspired by African heritage and vibrant self-expression. Founded by Titilayo Amoo, the brand celebrates boldness, confidence, and individuality through African-inspired ready-to-wear clothing.

From her love for Ankara and Adire fabrics to her passion for storytelling through design, Titilayo’s journey is a vibrant fusion of culture, creativity, and courage. Her story is one of resilience and artistic rebirth, proof that fashion can be more than style; it can be a statement of identity.

Please introduce yourself and your background

My name is Titilayo, the founder of RTW_by_Teetee. My journey into fashion started in 2019 when I fell in love with designing and sewing. Growing up in Nigeria, I was surrounded by the rich beauty of African prints, Ankara, Adire, and other fabrics that tell stories of who we are.

What truly sparked my journey was my desire for individuality. I’ve always loved wearing unique pieces, and I wasn’t satisfied with others sewing for me. So, I picked up a sewing machine and began creating my own designs, blending tradition with a modern twist.

In 2022, I moved to the UK to study, and while the experience was exciting, it came with its challenges. Being in a new country felt isolating at first. My sewing machine became more than just a creative tool; it became my escape, my connection to home, and my bridge to sharing African culture with the world.

Tell us about your brand. How did RTW_by_Teetee start?

RTW_by_Teetee officially started as a creative passion project, a way to express my individuality and love for African culture. “RTW” stands for ready-to-wear, and “Teetee” is a nickname derived from my name, Titilayo, which means “eternal joy” in Yoruba. The name reflects my personal journey and the happiness I find in creating designs that empower others to express themselves boldly.

From its humble beginnings in 2019, the brand has grown into a celebration of African creativity and craftsmanship. Each piece I design is meant to inspire confidence while staying true to the cultural stories embedded in every fabric.

How did you come up with the brand name RTW_by_Teetee, and what does it represent?

Like I said earlier, the name RTW_by_Teetee is deeply personal. “Teetee” reflects my name and the essence of joy that drives my creativity. The “RTW” stands for ready-to-wear, which embodies my mission to make African-inspired pieces that are stylish, accessible, and versatile.

Together, the name represents more than fashion; it’s about identity, heritage, and expression. Every collection is designed to make people feel bold, confident, and connected to something meaningful.

What makes RTW_by_Teetee stand out?

What sets RTW_by_Teetee apart is its seamless blend of African heritage and modern design. I celebrate the beauty of fabrics like Ankara and Adire, infusing them into contemporary silhouettes that appeal to the bold and confident.

Each piece tells a story, crafted with care, designed with authenticity, and made to be versatile for everyday wear or special occasions. It’s not just about fashion; it’s about sharing culture through creativity.

Where do you draw inspiration for your designs?

My inspiration comes from my Nigerian roots, the vibrant colours, the bold patterns, and the cultural richness of African prints. Growing up, I was surrounded by Adire and Ankara fabrics, each one carrying its own history and meaning.

These prints aren’t just textiles; they’re art forms. They symbolise identity, pride, and community. Every design I create is a love letter to that heritage, reimagined for the modern world.

What is your most popular product, and why does it resonate with people?

The Adire bomber jacket has become my signature piece. It’s a perfect example of tradition meeting modernity. Adire fabric carries the deep artistry of African craftsmanship, while the bomber jacket silhouette gives it a fresh, global appeal.

Each jacket is unique, a wearable piece of art that makes the wearer stand out while staying connected to their roots. My customers love that it’s bold, stylish, and effortlessly tells a story.

What challenges have you faced in your business journey?

One of the biggest challenges was starting afresh in a new environment after moving to the UK. I didn’t have a network or an audience, and there were moments of doubt. To stay grounded, I turned to sewing. Creating became my therapy, my escape, and my way of finding community through fashion.

Navigating the business side: marketing, branding, and audience building, was another learning curve. But through consistency, social media, and self-education, I’ve grown step by step. Each obstacle has shaped me into a stronger entrepreneur.

How has your cultural background influenced your brand?

My heritage is the heartbeat of RTW_by_Teetee. Every design celebrates African culture, from the fabrics to the storytelling behind them. Moving to the UK only deepened my appreciation for my roots—it pushed me to share my culture more intentionally.

Each collection is a reflection of where I come from, reminding me that fashion isn’t just about aesthetics; it’s about preserving legacy.

What milestones are you most proud of?

One of my proudest moments has been showcasing my work at various pop-up markets in the UK. Seeing people from all backgrounds fall in love with African-inspired designs has been incredibly rewarding.

Each event is more than just a sales opportunity; it’s a cultural exchange. Watching people light up as they wear my designs reminds me why I started: to share joy, heritage, and confidence through fashion.

What’s next for RTW_by_Teetee?

The future is bright! I’m currently preparing for my 2025 Summit Collection Launch, a bold new line that will showcase African prints in modern, expressive ways.

In the long term, my goal is to take RTW_by_Teetee global, collaborating with other creatives, exploring new markets, and building a fashion movement that celebrates African heritage and individuality. Ultimately, I want the brand to be more than a label. I want it to be a statement of identity, culture, and pride.

What’s one thing people would be surprised to learn about you?

Many people don’t believe it when I say I sew all the pieces myself! Every stitch carries my personal touch. If I weren’t in fashion, I’d probably still be in a creative field; maybe interior or graphic design, because creativity is at the core of who I am.

If you could give one piece of advice to aspiring entrepreneurs, what would it be?

Stay authentic to your roots. Be consistent, keep learning, and don’t shy away from challenges. Growth happens when you step out of your comfort zone.

Fashion and entrepreneurship as a whole aren’t just about creating; it’s about believing in your story enough to share it with the world.

Connect with RTW_by_Teetee

Instagram: @rtw_by_teetee

Bellafricana published in african creative entrepreneur, African Creatives, Fashion October 9, 2025

Discover The Remarkable Comeback Story of Moelle Essentials

When Moelle Essentials first launched in 2018, it entered the Nigerian fashion space with a bold mission: to create elegant occasion-wear that celebrates women of all shapes and sizes. Whether tall, petite, slender, or curvy, Moelle was built on one truth that every woman deserves to feel beautiful and confident in what she wears.

But like every great journey, Moelle’s path wasn’t a straight line. After three years of growth, the brand took a much-needed pause, a moment to reflect, refine, and rediscover its essence. Then, in 2022, Moelle Essentials reemerged with renewed purpose, sharper focus, and a deeper commitment to inclusive elegance.

This was more than a relaunch; it was a rebirth.

Every brand has a beginning, but some stories are written in courage, creativity, and rediscovery. For Doyinsola Ogbeifun, founder of Moelle Essentials, fashion has always been more than clothing. It’s a language of confidence, elegance, and individuality.

How Moelle Essentials, a Nigerian fashion brand is redefining elegance, inclusivity, and confidence through timeless occasion wear.

Also: Aguma Tea is Brewing Wellness With Purpose: Founded By Clarissa

Redefining Elegance: Where Style Meets Inclusivity

At Moelle Essentials, inclusivity isn’t an afterthought, it’s the foundation. The brand was created to bridge the gap between luxury and accessibility, enabling women to experience beautifully crafted occasionwear without the premium price barrier.

From weddings to galas, business dinners to birthday soirées, Moelle’s designs bring together style, comfort, and affordability—proof that luxury doesn’t have to be exclusive.

Each piece is intentionally designed to fit, flatter, and empower, ensuring that every woman feels radiant in her skin and confident in her clothes.

The Moelle Essentials Experience: Tailored for Every Woman

1. Ready-to-Wear (RTW) Elegance

Moelle’s ready-to-wear line delivers refined fashion for everyday glamour. These pieces are designed to make dressing up effortless, classic silhouettes, polished details, and a fit that feels made for you.

2. Made-to-Measure Magic

No two bodies are alike, and Moelle celebrates that truth. With custom sizing and personalised tailoring, the brand creates pieces that embrace your shape, accentuate your strengths, and feel uniquely yours.

3. Occasionwear That Speaks Grace

Special moments deserve special outfits. Moelle’s occasionwear collection, from graceful evening dresses to structured jumpsuits, radiates sophistication while staying accessible.

Design Philosophy: Simplicity, Substance, and Soul

At its core, Moelle Essentials is about celebrating femininity through intentional design. Every collection reflects a careful balance of artistry and function, showcasing the timeless appeal of understated glamour.

The brand’s philosophy revolves around:

Elegance: refined silhouettes, clean lines, and timeless appeal.
Inclusivity: clothing that celebrates diversity in body shapes and sizes.
Affordability: premium quality at prices that welcome everyone.
Authenticity: proudly Nigerian, inspired by global fashion standards.

Each stitch, fold, and finish tells a story, one of care, creativity, and the belief that fashion is for every woman.

The Moelle Woman: Poised, Confident, and Unapologetically Herself

The Moelle woman is not defined by trends but by presence. She’s the woman who enters a room with quiet confidence, her elegance effortless and her charm undeniable.

She values quality, embraces individuality, and believes her wardrobe should mirror her self-assurance. Moelle Essentials designs for her, the woman who celebrates herself boldly and beautifully.

From Vision to Legacy: The Moelle Essentials Promise

What began as a personal passion for creating beautiful, inclusive fashion has become a movement redefining what it means to be elegant in today’s world.

For Doyinsola Ogbeifun, Moelle Essentials is not just a fashion label, it’s a purpose-driven brand. One that proves that grace and strength can coexist, that fashion can be empowering, and that true beauty lies in authenticity.

Connect with Moelle Essentials

Website: www.moelleessentials.com
Phone: +234 815 519 8197
Instagram: @moelleessentials

Dress with intention. Celebrate your body. Redefine elegance with Moelle Essentials.

Bellafricana published in African Creatives, Eco-Friendly Bags, Women in Fashion September 24, 2025

From Childhood Curiosity to Conscious Fashion: Hooked by Titi Crochet

How Titi Afolabi turned playful crochet days into Hooked by Titi Crochet: a brand redefining handmade bags

When you meet Titilayo Afolabi, you immediately sense her quiet passion. The kind of passion that comes from years of love, patience, and artistry woven together, quite literally.

Her story with crochet began back in her primary school days in Kubwa, Abuja, when a curious little girl watched a classmate’s hands move swiftly between tiny hooks they called “knitting pins”. Fascinated, Titi asked to be taught. What started as playful curiosity soon became a shared joy. During break times, she and her friends would sit together crocheting small caps and bags just for fun.

Over time, that innocent pastime grew into something much deeper. Crochet became more than just yarn and hooks; it became a way to create beauty, tell stories, and connect with people. That realisation birthed her brand, Hooked by Titi Crochet, a label dedicated to creating handcrafted crochet bags that are timeless, durable, and filled with meaning.

Handmade with Purpose

For Titi, crochet bags are not simply accessories. They’re sustainable pieces of art, rooted in heritage and made with love. Every bag carries a story, inspired by the past yet designed for today’s fashion-forward woman.

She blends traditional wooden handles, once popular in olden-day fashion but almost forgotten today, with raffia and recycled polyester yarn, giving each bag a mix of nostalgia, sustainability, and modern elegance.

The result? Bags that feel exclusive, stylish, and conscious all at once. “I want women to not only stand out,” Titi explains, “but also embrace conscious fashion that honours the past while caring for the future.”

Solving Everyday Fashion Struggles

Many women face the same challenges:

Finding bags that stand out in a world of mass-produced designs.
Owning a bag that’s both functional and fashionable.
Choosing options that are truly eco-friendly and sustainable.

Hooked by Titi Crochet steps into this gap beautifully. Every piece strikes that delicate balance, exclusive, stylish, practical, and earth-conscious.

From everyday handbags to creative statement pieces, elegant purses, and even vintage-inspired designs, each bag is made with care and designed to last.

A Refreshing Alternative

As conversations around sustainable fashion in Nigeria grow louder, Titi’s brand provides a refreshing alternative for women who want their style choices to align with their values.

Her message is simple: Handmade can be fashionable, functional, and eco-friendly. And her bags embody that promise.

Hooked by Titi Crochet isn’t just selling bags; it’s offering women a way to carry timelessness, heritage, and sustainability on their shoulders.

Connect with Hooked by Titi Crochet

Instagram: @hookedbytiti_crochet
TikTok: @hookedbytiti_crochet
Website: www.hookedbytiticrochet.com
WhatsApp: 08029980150

Bellafricana published in Events, FahionEvo summit and award, Pop-up September 16, 2025

FashionEVO at ACM 2025: A Celebration of Creativity, Knowledge, and Legacy

Africa Creative Market (ACM) 2025 is officially underway in Lagos, and one of the most anticipated highlights is FashionEVO, a platform that continues to spotlight Africa’s creative excellence while pushing the boundaries of global fashion conversations.

This year, FashionEVO has curated an exciting lineup that blends business, creativity, and celebration. From the Pop-Up Boutique that opened on September 16th to the Summit, Fashion Show, and Awards Ceremony happening on September 18th, every activity is designed to showcase the richness of African fashion while equipping creatives with tools to grow and thrive.

The Pop-Up Boutique: Legacies in Style

Running from September 16–19, the Pop-Up Boutique is more than just a retail space. It is a living gallery of African craftsmanship, from fashion to accessories, beauty to lifestyle products. Each brand present brings its own story, weaving culture, heritage, and innovation into products that stand proudly on a global stage.

The boutique is a reminder that African fashion is not only about aesthetics; it is about identity, storytelling, and the economy of creativity.

Knowledge Meets Creativity: Summit and Sessions

On September 18th, the conversation deepens with the FashionEVO Summit and Pop-Up Sessions. These are immersive learning spaces where fashion entrepreneurs, industry leaders, and emerging creatives come together to exchange knowledge.

Topics range from business strategy and branding to sustainability, intellectual property, and the future of textiles. These sessions are practical, hands-on, and built to inspire, ensuring participants leave with insights they can apply directly to their work.

A Celebration of Africa’s Fashion Future: Show and Awards

The highlight of FashionEVO takes place in the evening of September 18th, the Fashion Show and Awards Ceremony. Here, the runway becomes a stage for innovation, as designers reinterpret African heritage through bold, modern designs.

Competitions will spotlight student designers, textile innovators, and emerging brands, while awards will recognise individuals and organisations that have significantly contributed to the growth of Africa’s fashion industry. It is both a celebration of creativity and a recognition of the work required to build sustainable fashion legacies.

This year, iconic figures such as Joke Silva, in celebration of her legacy of creativity, advocacy, and cultural diplomacy, will be among those honoured. She will be joined by the likes of Tubobereni and other trailblazers whose work continues to shape and elevate the African creative landscape.

It is both a celebration of creativity and a recognition of the work required to build sustainable fashion legacies

Why It Matters

FashionEVO is more than an event. It is a call to action for creatives to step into spaces that challenge, inspire, and connect them. It demonstrates that no creative thrives alone — growth comes through collaboration, exposure, and community.

By attending, you are not only witnessing history; you are also becoming part of a movement that is shaping the future of African fashion.

With the Pop-Up Boutique live and the Summit, Show, and Awards just days away, FashionEVO at ACM 2025 is set to be one of the most impactful gatherings of Africa’s creative calendar.

Pop-Up Boutique: September 16–19
Summit + Fashion Show + Awards: September 18
Venue: Landmark Event Centre, Lagos

This is a moment to learn, to connect, and to celebrate Africa’s fashion future together.

Bellafricana published in TALES Series 2025 August 18, 2025

TALES by Bellafricana 2025 Event Recap

TALES by Bellafricana 2025 Event Recap: Celebrating Culture, Creativity, and Connections

TALES by Bellafricana 2025 was much more than a pop-up, it was a movement of celebrating African Lifestyle and culture, and in this TALES 2025 Event Recap, we’re taking you back to all that happen during the 10 days of TALES by Bellafricana 2025. Let’s give you a front row seat to the mind blowing experience that brought African creativity, innovation, community, and commerce into one vibrant space in the heart of London.

Every single day was curated to celebrate African excellence across fashion, beauty, lifestyle, art, food, and culture. All shop floors were buzzing with excitement, soulful live performances, Practical workshop, networking sessions, and family-friendly fun.

TALES 2025 was packed. Let’s walk you through it.

Date: July 25 – August 3, 2025
Venue: Luxury promise, 28 Cavendish Square, off Oxford Street, London W1G 0DB
Duration: 10 Days
Attendance: 1500+ daily shoppers (15k+ over 10 days)
Participants: 70+ African creatives,
Special Events: 10 days shopping Experience | 1 Fireside chat with 5 panelist | Reclaim, Sip and Paint | 1 music performance| 1 Storytelling Performance| Karaoke, Taste of Africa Day & more

Reimagine and Re- Source 2025

The Grand Opening

In the heart of London, on the 25th of July 2025, TALES by Bellafricana 2025 unfolded into something far more than a marketplace, it was a living, breathing showcase of African Lifestyle.

From the moment our host, Bukky Asehinde, opened the doors with her heartfelt speech, the tone was set. She reminded us why TALES exists, which of course you know: To celebrate African creativity, culture, and community on a global stage. And London showed up!

We had curious passersby walk in and turn into happy shoppers. People wandered in and left with stunning finds, meaningful conversations, and that unmistakable TALES energy.

We had a beautiful moment welcoming our strategic partner, New West End Company. Their unwavering support made so much of this possible. Moving on, we were honoured to present them with a well-deserved award in gratitude as a Thank you for believing in our vision.

We also had a special meet-and-greet with Bidemi Olujimi, which added even more warmth and brilliance to the day.

Shopping Experience of Fashion, Beauty, Lifestyle, Food and Art

The entire 10-day shopping experience at TALES by Bellafricana 2025 was pure joy. Over 70 brands came together, each bringing something uniquely beautiful from Africa. There were handwoven fabrics like aso oke, soft silks, flowing bubu and other vibrant Ankara fabrics.

We had a showcase of different accessories, some of which were handmade, beaded bags, stunning neck pieces, neckties, pocket squares, cufflinks, scarfs, each piece carefully made and full of character.

The food section was alive with flavour. We had food brands which blessed our attendees tastebuds with African-inspired sweet and savoury treats, there was also plantain-inspired handmade pasta, and Dodo – a plantain-infused rum that became an instant favourite.

Tables were filled with a spicy blend of African ingredients, perfect for a bold jollof and more African dishes.

People came to shop but stayed to explore. They touched, tasted, and connected. Every corner felt alive, you could just tell.

Fireside Chat: Rethinking Visual Identity in Nollywood & Beyond

Our Fireside Chat was much more than a conversation, it was a deep, unapologetic dive into the question of how Nollywood and African cinema can hold on to its visual identity in a rapidly globalizing world. We had four speakers namely; Folasade Dorcas Adu, Bola Stephen-Atitebi, Claire Idera, Akah Nnani and Our wonderful Moderator Foladele Falana-Ngadi.

Each speaker brought a unique perspective, unpacking how our African heritage can be woven into costumes, props, set designs, scripts, and cinematography without losing modern appeal.

They explored the pitfalls of Western-influenced storytelling, the danger of clichés, and the beauty of grounded authenticity and spoke with passion about preserving the soul of African storytelling ensuring that our language, traditions, and cultural aesthetics are not diluted for mass appeal but celebrated as strengths.

Their insights were bold, with thought-provoking perspectives. By the end, the room was alive with the shared understanding that our stories deserve authenticity not compromise.

Reclaim, Sip and Paint

OMG. Where do we even start? This was pure magic.

Created and hosted by one of our own brilliant creatives, Bukola Adenuga. Reclaim, Sip & Paint was all about giving old items a brand-new life.

The idea was simple but genius. Attendees brought in old handbags, clothes, or accessories from home. Where with paintbrush in hand, they get to turned them into one-of-a-kind, reusable art pieces.

Some people created bold, vibrant patterns. Others painted delicate details that made their items look like they had always been works of art.

There was laughter, creativity, and so much joy in the room, proof that sustainability can be deeply personal and wildly creative. But it was also resistance to waste. A celebration of reusing instead of replacing, and proof that sustainability doesn’t have to be boring or difficult.

It was something more than a workshop. Our attendees went home with fun memories, one to be remembered for a long time.

Five Senses of Africa Show

Like the name promised, this day was an explosion for every sense: sight, sound, taste, touch, and smell each one drenched in African creativity.

We had the incredible Bola Stephen as Adunni Alaalo, stirring the room with rich African folktales. African stories that pulled us into a trance, as though we were sitting under a moonlit sky back home, listening to the elders speak about African moonlight stories.

Afterwards, Kemi Sulola took over the stage to give us some real music performance with her voice like warm honey, smooth and breathtaking. It was a homecoming.

The fashion was on another level that day. Statement pieces, bold designs, and cultural clothes that made you feel like royalty walking down Oxford Street. The brands came ready to impress and sure they did.

And then came the food. Oh, the food. We’re talking plantain-infused pasta so silky and flavour-packed it felt like a love letter to your taste buds.

Dodo-infused rum that was smooth yet spicy, with that sweet plantain flavor dancing at the back of your throat after you’ve down a glass. There were also sweet, buttery chin chin with a crisp bite, spiced peanuts. The treats were so good that attendees couldn’t help but indulge, with each person coming back for more taste.

Besides fashion and food, we also had African-inspired lifestyle products. Home fragrance products from TDP Homes elegant, earthy, and full of texture reminding us that the African touch belongs in every space we live in.

By the time the day wrapped, the crowd was buzzing. It was nostalgic.

Karaoke and Closing Celebrations

If we could’ve bottled the energy of our closing celebration, London would still be buzzing. Honestly, it felt like TALES by Bellafricana 2025 shouldn’t end, like Oxford Street should just keep on soaking in African creativity forever.

That day, Aug 3rd was another glorious show-off of African fashion and lifestyle. Our brands came back with fresh looks, bold statements, and more stories woven into every fabric and design. You could feel the pride in every stitch, every bead, every colour.

And then… karaoke happened. You know how it goes, the running up to the mic, the off-key notes we all cheer for anyway, the dancing, the pure joy spilling out of every corner. It was a community in its loudest, happiest and purest form.

To wrap it all up, we turned the spotlight on the people who’ve walked this journey with us from day one.

Presented awards to our partners, our pioneers, and creatives who have carried the TALES by Bellafricana vision with us since inception. Our way of telling them “We see you and we honour you”

It might have seemed like any other grand finale out there; but truly it was a promise that TALES is still growing, still thriving, and still here to tell African stories on the grandest stage possible.

A Heartfelt Thank You

The TALES by Bellafricana Team is saying a Heartfelt thank you to all our incredible strategic and media partners who carried TALES 2025 far beyond Oxford Street. You amplified our story through social media, newsletters, and good old-fashioned word-of-mouth. Your voices helped us extend our reach, connect with new audiences, and keep the African creative story alive on a global stage.

A special shoutout to our gift sponsors who sprinkled a little extra magic into the TALES experience:

Aya Care for their thoughtful period care packages to our attendees, this was deeply appreciated.

HerNetwork for the custom cupcakes that brought sweetness (and plenty of smiles) to our attendees.

Emolyne Cosmetics for the beauty packages that had our guests glowing inside and out.

And to every partner who took the time to share Belafricana and TALES with your communities, thank you. Your support didn’t just boost our visibility, it helped us celebrate, protect, and project African creativity to the world.

TALES By Bellafricana Creatives:

Gia 1 Fashion, Outspok’n’ Clothiers, DWL, FIA, Austine Mali, Elizabeth Divine, Budding Blue by Fiolakemi, Cornucopia, Accessory Ville, RISHI by Ailakoko, Bertza Clothing, Scqueeze, RTW by Tee Tee, Morin O, ASHABI FADS, Keyke Clothings, Efata by Juba, Diakwu Cloth, Melia by Jade, Deezmundu, Dezapanache, MAP by Ihelubi, Style Envie, Andrew Tabitha, Simeogieme, Minist, Teniade Macaulay, Figtree Company, FC Accessories, Ara Lagos, Cladini, Oreofe, Xclamations, Irinre Adire, Bloomberryng, Ebonimode, Kaykay Brand, Republic of Ruru, Nathanielles, Seraban GH, Afribix, Christine Atelier, Sassy by Etty, Abikeiyaileke, VWH Apparel, Oyaato, GNATION, Neverknowinglyboring, TwoCrowns Clothiers, Massasi B, SuneV Couture, Hadassah, Nubi Collective, TDP Homes, Shea Butter Cottage, DODO, Naija Treats, Happy Coffee, HighHaus Ball, Puff Puff Man, Aftrad Village Kitchen, Meliza’s Foods, Deshilicious Treats, Tito by Chef Yems.

The Numbers:

15,000+ attendees over 10 days
70+ African brands
20+ content creators & influencers
9 major press features
1.5M+ social impressions

TALES by Bellafricana is growing and we are here to stay. See you in 2026!!!

PS: Our Creatives registration for TALES 2026 is on and if you’d like to join us to be in London click here to fill the form

Bellafricana published in TALES Series 2025 July 29, 2025

Seraban GH at TALES 2025

Celebrating Modern African Style through Colour, Craft & Confidence

Meet Serwaa Abankwa, the creative director behind Seraban GH, a unisex clothing brand born from childhood days selling wax fabrics with her grandmother. Over a journey that began in 2009 and became officially registered in 2017, Serwaa transformed that early love into a label known for timeless, high-quality African fashion with global appeal.

A Legacy of Prints, Purpose, and Pride

For Serwaa, Seraban isn’t just about clothes; it’s the next chapter in a story rooted in weaving, family, and culture. Inspired by the vibrant colours and prints around her, her brand blends African wax fabrics with contemporary silhouettes to create daily wear that feels expressive and elevated. This is fashion with soul, born in Ghana and made for the world.

Collections That Speak with Style and Substance

Seraban’s designs are a masterclass in balance, playful yet polished, and bold yet wearable. Take their Balance Collection, launched in September 2024. It celebrates versatility through tailored two-piece ensembles, mix-and-match patterns, and structured pieces meant to fit confidently and feel comfortable wherever you go.

Then there’s the Reverie Collection, introduced in December 2023. Each piece narrates a story of women’s strength, honoring caregivers, leaders, and individuals thriving in their authenticity. The collection combines refined style with powerful meaning in every sewn seam.

Across seasons, Seraban builds on Ghana’s textile heritage with designs that amplify identity over trend—offering wearers both confidence and cultural connection.

Why Seraban Belongs at TALES 2025

Seraban GH is more than fashion, it’s an experience. At TALES 2025 (The African Lifestyle Experience) in London, Serwaa brings her brand on a global platform that aligns perfectly with her values: craft, colour, identity, and storytelling.

Visitors to the showcase will:

See standout pieces from both Balance and Reverie collections—where prints meet polish
Feel the texture of Ghana-made fabrics and craftsmanship up close
Chat directly with Serwaa Abankwa, and hear how childhood tradition became a forward-thinking brand

Seraban is a meeting point for heritage and innovation, honouring Africa while inviting the world in.

A Designer Who Builds Through Culture

From fabric sales with her grandmother at age seven to launching collections beloved from Accra to Nairobi, Serwaa Abankwa defines a generation of African creatives who aren’t just making clothes—they’re shaping narratives. Through Seraban, she asks wearers to own their story and wear it beautifully.

Visit Seraban GH at TALES 2025

Step into Seraban’s world at TALES 2025, and you’ll discover style that speaks tradition—and speaks to today.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

Bellafricana published in TALES Series 2025 July 28, 2025

Bloomberry NG at TALES 2025

Urban Afro‑Fusion Fashion That Speaks Heritage, Innovation & Individuality

Discover Bloomberry NG, a Lagos-born label redefining Afrocentric streetwear with luxurious fabrics, bold tailoring, and cultural confidence. Now showcased at TALES 2025 in London, the brand brings a fresh energy to African fashion—where tradition meets bold identity.

The Rise of a Brand with Purpose

Meet the team behind Bloomberry NG, a small but passionate creative collective based in Surulere, Lagos, committed to premium urban fashion and on-brand storytelling. From its roots in branding and apparel services, Bloomberry has matured into a fashion label that blends heritage craft with modern aesthetics.

Operating with a focus on quality, sustainability, and cultural pride, every piece is carefully crafted in Lagos using materials that reflect Nigeria’s vibrancy.

Design Language: Where Tradition Meets Innovation

Bloomberry’s signature style includes Aso-Oke detailed hoodies, Adire-print Cuban shirts, and Afrofuturistic jackets. Each piece is engineered to be visually commanding yet wearable in everyday urban life. The combination of African textiles with contemporary streetwear speaks directly to a generation defining its own identity.

They’ve shown glimpses of this evolution in social feeds—highlighting midi dresses, full-length silhouettes, and styled looks that articulate elegance and edge.

The Brand Pulse: Identity, Art & Luxury

Bloomberry isn’t chasing fast trends. Its ethos centres on timeless Afro-fusion style rooted in Nigerian materials and urban narrative. Expect craftsmanship built for longevity: from statement outerwear to expressive everyday pieces that feel both cultural and contemporary.

The Lagos-based label aims to offer African fashion that elevates heritage fabrics into luxury silhouettes—creating identity through artistry and wearability.

What to Expect at TALES 2025

At TALES 2025 (The African Lifestyle Experience), Bloomberry NG arrives as a standout for lovers of refined African fashion:

Discover Aso-Oke hoodies, Adire shirts, and sleek jackets with cultural flair
Feel the quality of Lagos-made craftsmanship
Meet the designers behind the label and hear the creative vision in their own words
Witness urban Afro style made luxurious and purposeful

Bloomberry transforms TALES into more than a showcase—it becomes a dialogue about culture and innovation on fabric and silhouette.

Why Bloomberry Speaks to Modern Africans

In a world hungry for originality, Bloomberry NG stands tall: artisanal African fashion reimagined for the next generation. The brand resonates with those who own their roots while embracing the future—wearers who see fashion as self-expression and identity.(Instagram, Instagram)

Showcasing at TALES 2025

If you’re in London for TALES 2025, make sure Bloomberry NG is on your list. See how African materials and urban vision fuse into everyday luxury.

Touch the textures
Try the statement pieces
Meet the team bringing heritage into modern wardrobes

Because Bloomberry doesn’t just dress, you tell a story when you wear them.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

Bellafricana published in Uncategorized July 28, 2025

Scqueeze at TALES 2025

Nigerian Artisan Fashion That Fuses Heritage, Sustainability & Bold Modernity

An inside look at Scqueeze, a luxury women’s brand by Oluwaseye “Sheye” Oladejo, where bold fashion meets ethical craftsmanship. Now showcasing at TALES 2025, Scqueeze brings Nigeria’s textile heritage into refined, wearable art.

A Vision Rooted in Identity and Responsibility

When you meet Sheye Oladejo, founder and creative visionary behind Scqueeze, you sense immediately her conviction: fashion can be beautiful and responsible at once. The brand is dedicated to sustainable, locally made luxury, each piece ethically produced and steeped in Nigerian craftsmanship.

Scqueeze rejects mass production. Instead, it operates in small batches, uses biodegradable fabrics, and ensures fair wages within its Lagos-based atelier. Here, luxury isn’t just about appearance, it’s about purpose.

Collections That Speak and Honour Nigerian Craft

Scqueeze collections are as poetic as they are bold. The ÈJÌRÉ collection, inspired by the bond between twins and themes of unity and contrast, showcases mirrored patterns and balanced symmetry in bold wearable forms.

Other collections like Boca Magic draw from global influences, Buenos Aires, its bright colours, and tango energy, to create garments that feel both rooted and adventurous.

Scqueeze pieces are expertly tailored, women-centric, and designed with flair. Think structured dresses like the ÌSÒKAN or BOND UNBROKEN, crafted in locally sourced fabrics.

Why Scqueeze Matters and Who It’s For

Scqueeze is built for the woman who values depth as much as design. She wants clothes that reflect her convictions—pieces that endure in quality, style, and importantly meaning.

Sheye often says fashion is “flattering for every woman,” and each silhouette—from soft tailoring to avant-garde lines—is designed to offer confidence, comfort, and a sense of polished presence.

What to Expect at TALES 2025

Scqueeze arrives at TALES 2025 (The African Lifestyle Experience) to elevate conversation around ethical fashion and Nigerian aesthetics:

Experience standout pieces from collections like ÈJÌRÉ and Boca Magic
Learn about local craftsmanship practices and sustainable production ethics
Meet creative visionary Sheye Oladejo and hear the story behind each artisanal design

Scqueeze brings more than clothes. It brings culture, conscience, and curated confidence to the global stage.

The Founder’s Heart

For Sheye, fashion is a responsibility as much as a craft. By empowering local artisans, reducing waste, and celebrating Nigerian heritage through design, Scqueeze is a brand anchored in respect for tradition and the planet.

Each garment is more than fabric, it’s intentional art.

Step Into Intentional Elegance

If you’re in London for TALES 2025, prioritize a stop at Scqueeze. See how traditional African textile and modern silhouettes fuse into collections that demand admiration—not through volume, but through impact.

Because fashion can be conscientious and bold, and Scqueeze proves it every time it’s worn.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

Tags

#Scqueeze #SheyeOladejo ##BocaMagic #SustainableFashion ##TALES2025 #Bellafricana ##MadeInLagos

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Aya Care for their thoughtful period care packages to our attendees, this was deeply appreciated.

HerNetwork for the custom cupcakes that brought sweetness (and plenty of smiles) to our attendees.

Emolyne Cosmetics for the beauty packages that had our guests glowing inside and out.

TALES By Bellafricana Creatives: