If you’re looking for things to do in London this summer, especially experiences that celebrate culture, creativity, and unique brands, then TALES 2026 (The African Lifestyle Experience) should be on your list.
Taking place for 30 days in London (July 24 – August 23), TALES brings together some of the most exciting African fashion, lifestyle, beauty, and home brands—all in one curated space.
But TALES isn’t just something you attend.
It’s something you experience.
Here’s how to plan your visit and make the most of it.
What is TALES (The African Lifestyle Experience)?
TALES is a curated retail and cultural experience that showcases African creative brands in London.
It’s where you:
- Discover unique African fashion and lifestyle products
- Meet the founders behind the brands
- Experience the stories behind each piece
- Shop intentionally and meaningfully
If you’re searching for African pop-up experiences in London, cultural events, or unique shopping experiences, TALES is one to explore.
TALES 2026 Dates & Location
- Dates: July 24 – August 23, 2026
- Location: TALES House London, 28 Cavendish Square (Off Oxford Street), London W1G 0DB.
Located in the heart of London, TALES House is easily accessible and perfect for both locals and visitors.
How to Get to TALES House London
TALES House is centrally located on Oxford Street, making it easy to reach:
- By Tube: Oxford Circus Station or Tottenham Court Road Station
- By Bus: Multiple routes along Oxford Street
- By Car: Limited parking available nearby (public transport recommended)
Opening Hours for TALES 2026
10am – 7pm daily
Tip: Visit earlier in the day for a more relaxed experience, or later for a livelier atmosphere.
Plan Your Visit Ahead for TALES 2026
With 30 days to explore, it’s worth planning ahead.
Ask yourself:
- Do you want a quiet browsing experience or a lively one?
- Are you coming solo, with friends, or with family?
- Do you want a quick visit or a full experience?
Many visitors come more than once, and for good reason.
Set a Budget (and Stay Open)
Trust me, TALES is full of discovery.
You’ll come across:
- Unique pieces
- New brands
- Items you didn’t plan to buy
Set a budget, but leave a little room for surprises.
Take Your Time
TALES is not a quick stop.
Give yourself time to:
- Walk through the space
- Revisit brands
- Explore different sections
Some of the best finds happen when you slow down.
Don’t Just Shop, Engage
One of the most unique parts of TALES is the opportunity to connect directly with founders.
Ask questions like:
- What inspired this piece?
- How was this created?
- What does this collection mean?
These conversations make your purchases more meaningful.
Capture and Share the Experience
TALES is a beautiful, vibrant space, perfect for photos and content.
Feel free to:
- Take pictures
- Share your experience
- Tag the brands and @bellafricanauk
Who Should Attend TALES 2026?
TALES is for:
- Shoppers looking for unique and meaningful products
- Creatives and entrepreneurs seeking inspiration
- Buyers and collaborators exploring new brands
- Anyone interested in African culture and creativity
If you enjoy discovering something different, you’ll feel right at home.
Payment Options
Most brands will accept:
- Card and contactless payments
- Some may accept cash
It’s always helpful to come prepared with multiple options.
Best Times to Visit TALES
- Weekdays (Daytime): Quieter, more relaxed
- Evenings & Weekends: Busier, more vibrant
Choose based on the kind of experience you want.
Final Thoughts
TALES is more than a market.
More than a pop-up.
More than a shopping trip.
It’s a space where you:
- Discover
- Connect
- Experience
And the way you show up… will shape what you take away.
📍 Plan Your Visit
TALES 2026
July 24 – August 23
28 Cavendish Square (Off Oxford Street), London W1G 0DB.
Follow along: @bellafricanauk
We can’t wait to welcome you at TALES 2026.