Bellafricana summer pop up London 2024 Bottom element

Bellafricana presents

TALES: THE AFRICAN LIFESTYLE EXPERIENCE BY BELLAFRICANA 2025​

TALES Pop-Up aims to bring together talented creatives, designers, and entrepreneurs like yourself, providing a platform to showcase your unique products and connect with a diverse audience. TALES by Bellafricana 2025 Event is happening in July for 7 days (more details coming soon). You are specially invited to be a part of this extraordinary showcase.

If you are an African fashion, beauty, lifestyle brand, food & snacks brand based in the UK or able to showcase physically, you want to reserve a spot immediately. Please complete the application form below to become a creative vendor at TALES by Bellafricana 2025.

OUR LAST POP-UP IN NUMBERS

45,000+

Shoppers

2

Editions

110,800

Sales Made

60+

Vendors

OUR LAST POP-UP IN NUMBERS

21,000+

Shoppers

67,800

Sales Made

20

Vendors

7

Days

CREATIVES REGISTRATION WAITLIST 2025 IS NOW OPEN

Thank you for your interest in showcasing at TALES by Bellafricana 2025. Stay tuned for more updates coming soon. Follow us on instagram: @bellafricanauk, @bell_africana.

Got Questions? CHAT OR Speak to Bukky

+44 (0) 800 001 6502

SEE PICTURES FROM PREVIOUS POP UP

WHY PARTICIPATE IN THE BELLAFRICANA POP-UP LONDON EVENT?

Reach a Captivated Audience

This event attracts a dynamic and enthusiastic crowd of art lovers, design enthusiasts, and fashion-forward individuals eager to discover uniue and authentic African-inspired creations.

Amplify Your Brand

Showcase your products in a curated space that celebrates African craftsmanship, giving exposure and recognition among a community that values originality and quality.

Collaboration Oppotunities

Engage with fellow entrepreneurs, designers and industry professionals fostering connections that could lead to future collaborations, partnerships and growth opportunities.

Boost Sales and Customer Base

Take advantage of a prime retail environment to connect directly with customers, generate sales and build a loyal customer base who appreciate the artistry and stories behind your products.

Elevate Your Business

Benefit from our dedicated marketing efforts including social media promotion, event coverage and exposure to our extensive network of followers and supporters.

Build your Brand Reputation

Participating in the summer pop-up London will build your brand's reputation and credibility by aligning your brand with top and reputable brands.

FAQ

The bellafricana summer pop-up London 2024 event is holding from Thursday the 4th of July till Wednesday, the 10th of July. 

No! you don't have to book 7 days. You can pop-up for a minimum of 3 days and exceptions are giving for 2 days. Our goal is to showcase micro, small business owners so we understand the need to give them flexibility to choose dates.

At the moment,

Week day (Mon - Thurs) pop up is £250 daily,

Weekend (Fri - Sun) pop up is £300 daily.

We would really love if the brand owner is able to be present but we are happy to also welcome a team member who will represent the brand at the pop up event.

  1. Preserving the African culture.
  2. Handmade with love
  3. Sustainable or ethical

It will be curated to accommodate a good mix of products category; from fashion to beauty to lifestyle products.

The pop-up event is holding in Different Art Gallery, a stunning location just off Oxford Street, a major road in the city of Westminister in the West End of London, running from Tottenham Court Road to Marble Arch via Oxford Circus. It is Europe's busiest shopping street, with around half a million daily visitors.

30 brands over the 7-day pop up event.

Wifi, promotional vinyl that shows the logo of all vendors, kitchenette, microwave, fridge, racks, tables and chairs.

Hangers and props will have to be provided by vendors.

We are working towards making more provisions for vendors to curate a beautiful pop up space.

  1. Creative or innovative
  2. Indigenous
  3. Great quality

Yes! we allow installmental payments (up to 3) for vendors who require it. However, complete payments must be made at least 4 weeks before the event.

STEPS TO MAKING

Massive Progress in your Business

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