Bellafricana published in The African Lifestyle Experience (TALES), Uncategorized

Style Envie at TALES 2026: Timeless Fashion for Modern Women

You know that thing that happens when someone stops you mid-stride, mid-conversation, mid-anything, just to ask “where did you get that”? That’s not a compliment. That’s a brand being born and the wearer doesn’t even know it yet.

That’s exactly how Style Envie started, and it’s exactly the energy you can expect from Style Envie at TALES 2026 this summer in London.

Meet Kasie Udeichi & The Story Behind Style Envie

Kasie Udeichi is the founder of Style Envie, a ready-to-wear house built for the kind of woman who wants her clothes to do some of the talking for her. Modern. The kind of pieces you can build a whole personality around.

But before any of that had a name, it was just Kasie, designing outfits for herself for special occasions because off-the-rack never quite felt like hers.

“I’ve always loved fashion and expressing myself through style,” she says. “I wanted to create pieces that make women feel confident, elegant, and effortlessly put together, without breaking a bank.”

“Style Envie was born from a very personal place,” she explains. “Before launching the brand, I often designed outfits for myself for special occasions because I wanted pieces that felt unique and reflected my personal style. Whenever I wore them, people would stop me to ask where I got them from.”

Picture the scene. An event. An outfit nobody else in the room is wearing. Someone leans over and asks the question. Then someone else does. Then it happens again at the next event, and the one after that.

That’s not a coincidence. That’s a pattern. And patterns are how brands get born.

“What started as a desire to create beautiful pieces for myself quickly evolved into a brand,” she says, “after realizing there were many women looking for the same balance.”

That’s the whole brand, really. Built from a wardrobe that worked, then shared with everyone who asked.

Kasie Udeichi – Founder, Style Envie

What Style Envie Is Really About

Style Envie isn’t chasing trends, and it says so plainly. As the brand puts it, trends come and go, but true style is and should be enduring.

Kasie designs for the modern woman. Her lifestyle, her confidence, her quiet refusal to disappear into the crowd. “Our ability to blend simplicity with bold femininity,” she says, “pieces that are timeless but still make a statement,” is what sets the brand apart globally.

It’s a careful balance. Not loud for the sake of being loud. Not quiet to the point of forgettable. Just exactly enough of both.

“I want her to feel seen, celebrated, and comfortable in her own individuality,” Kasie says of the women who wear Style Envie. Confidence first. Elegance close behind. Everything else follows.

Style Envie: Confidence, Elegance & Comfort

What’s Coming From Style Envie at TALES 2026

Now here’s where it gets exciting for anyone planning to be in that room.

Style Envie recently launched a new collection, but TALES 2026 is getting something even rarer: exclusive previews and brand-new pieces that haven’t been unveiled to the public anywhere else.

“Visitors will have exclusive first access to unreleased Style Envie Summer 2026 designs before anyone else,” Kasie says. That’s not marketing language. That’s a literal first look, in one room, before the rest of the world sees a single piece.

For Kasie, TALES is bigger than the showcase itself. “TALES represents an exciting opportunity to connect with our international community and bring the Style Envie experience directly to our customers abroad,” she explains. It’s a chance to finally meet, in person, the women who’ve only known the brand from a distance.

Why You Shouldn’t Skip Style Envie at TALES 2026

If you’ve ever been the person someone stopped to ask, “Where did you get that?” you already understand the appeal of Style Envie. If you’ve ever been the one asking, even better, because Style Envie at TALES 2026 is your chance to get the answer first.

“It’s an opportunity to experience the craftsmanship, quality, and femininity that define our brand,” Kasie says, “while discovering pieces designed to make every woman feel confident, elegant, and unforgettable.”

Unreleased pieces. One room. London, this summer.

Shop Style Envie at TALES 2026: July 25 – 26 & August 08

Experience Style Envie:
Follow on Instagram: @styleenvie
Learn more about Bellafricana: bellafricana.com
Register for TALES 2026: tales.bellafricana.co.uk

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Bellafricana published in The African Lifestyle Experience (TALES), Uncategorized

Austine Mali at TALES 2026: Sustainable African Fashion in London

Some fashion brands start with a sketch. Austine Mali started with a question: how do you let your own culture live in the present without losing its soul? That question is exactly what’s coming to Austine Mali at TALES 2026 this summer in London.

Austine Mali’s Afro-Western aesthetic.

Meet Uche Onyemali, the Creative Director Behind Austine Mali

Uche Onyemali is a Nigerian software engineer based in the UK, and the Creative Director of Austine Mali. Two worlds that don’t usually share a sentence, but somehow they share his week.

“I love the balance of building software and designing clothes that honor my heritage,” he says. “For me, fashion is a celebration of identity, and I’m passionate about creating pieces that help every wearer feel like their truest self.”

It’s an unusual path into fashion, but maybe that’s exactly why Austine Mali doesn’t look like anything else on the rack. A precise mind, applied to something that’s supposed to feel free.

Uche Onyemali – Founder, Austine Mali

Bridging Two Continents Through What You Wear

The idea behind Austine Mali is simple to say and hard to actually pull off: let African heritage sit right alongside high-street and luxury fashion, not as a separate category, but as part of the same wardrobe.

“My vision for Austine Mali is to let African heritage sit right alongside those classic pieces,” Uche explains, “sometimes complementing them, sometimes standing out as something entirely new. I love the idea of two continents coming together through what we wear.”

That’s the whole philosophy, really. Not African fashion as a niche. African fashion as part of the room.

The brand works in textiles with real weight behind them — Adire, Aso Oke, Akwete — woven into contemporary silhouettes that wouldn’t feel out of place on a London high street or a Lagos runway. Sustainability sits underneath all of it, not as a label but as the actual method. Slow fashion, ethical production, low impact. Not a trend Austine Mali is chasing, but the way the brand has chosen to work since the beginning.

A contemporary look rooted in African heritage.

The Collection Made From What Was Almost Thrown Away

Here’s the part of the Austine Mali story that says more about the brand than any tagline could.

Somewhere along the way, someone looked at a pile of leftover fabric and off-cuts, the scraps every fashion house ends up with, and decided they deserved better than the bin. That decision became the One of One collection.

Each piece is built entirely from those leftover materials. Not a design choice made for effect, but a direct result of refusing to waste what was already there. Because of that, no two pieces in the collection are ever exactly alike. Whoever wears one is wearing something that, quite literally, doesn’t exist anywhere else.

It’s a small thing and a big thing at the same time. Small, because it’s just fabric that would have otherwise gone unused. Big, because it turns every single piece into proof that nothing about Austine Mali is accidental.

What to Expect From Austine Mali at TALES 2026

Ask Uche what’s coming to TALES and you’ll get a smile more than an answer. “Curiosity killed the cat,” he says, when asked about exclusive pieces.

What he will say is this: TALES is about community. And he’s blunt about why people should come find Austine Mali in that room. “Their wardrobe needs Austine Mali to make it complete,” he says.

That confidence comes from a brand that’s grown from small beginnings into a real voice in Afro-Western fashion, without losing sight of what it’s actually for. Storytelling through clothes. Creativity that empowers. Fashion that carries integrity all the way through, from the fabric sourcing to the final stitch.

Shop Austine Mali at TALES 2026: July 24 -25

Why You Shouldn’t Miss Austine Mali at TALES 2026

When you wear Austine Mali, the brand wants you to feel something specific. “Royalty, African heritage, expert craftsmanship,” Uche says, describing exactly what he wants people to feel when they experience the brand.

That’s not a small ask, and it’s exactly why this is worth seeing in person, not scrolling past on a feed. The print mixing, the texture of real Adire and Aso Oke, the quiet fact that the piece in your hands might be the only one of its kind in the world — that’s something you feel standing in the room, not from a product photo.

Register for TALES 2026 at tales.bellafricana.uk and follow Austine Mali on Instagram for previews of what’s coming to London.

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Bellafricana published in The African Lifestyle Experience (TALES)

Ebonimode at TALES 2026: African Craft Meets Modern Fashion

Ebonimode wants you to feel one word above all others: seen. That’s the brand’s answer when asked what a woman should feel in one of its pieces, and it’s exactly the experience waiting at Ebonimode’s showcase at TALES 2026 in London this summer.

Founder Bisola Alaka built the brand from a frustration. African fashion wasn’t taking up the global space it deserved, and she wanted to change that.

Meet Bisola Alaka, the Woman Behind Ebonimode

Bisola Alaka is Nigerian, and the founder and creative director of Ebonimode, a contemporary womenswear brand built around craftsmanship, culture, and elevated femininity.

“It came from a feeling,” she says, of starting the brand. “You know, this quiet frustration of not seeing African fashion occupy the space it deserves on a global scale. I wanted to be part of changing that.”

She describes the brand’s mission plainly. Take what’s deeply familiar, the textiles, the techniques, the stories, and present them in a way that feels refined and current. “Not a costume, not a trend,” she says. “Something timeless. Something a woman reaches for because it simply feels right on her body and true to who she is.”

Bisola Alaka – Founder, Ebonimode

The Part Nobody Sees

Here’s what most people don’t know about an Ebonimode piece: by the time it reaches a hanger, it’s already been through a process most fashion brands skip entirely.

“People see the finished garment, but they rarely see where it starts,” Bisola explains. “Every fabric we use is custom-made. We design the fabrics from scratch, before a single pattern is cut.”

The techniques, hand-dyeing, fabric combination, embroidery, and embellishment aren’t production choices made for effect. They’re things Bisola was drawn to long before the brand had a name.

“In a lot of ways, Ebonimode has always been less about building a business and more about following something that already lived in me,” she says. “The brand just gave it a home.”

That’s not a tagline. That’s the entire reason this brand exists.

Ebonimode: Hand-dyed African fabric

What Shapes an Ebonimode Piece

Ask Bisola what inspires her work, and the answer isn’t trend reports or runway moments. It’s contrast.

“Old and new. Structure and softness. The ornate and the understated,” she says. She’s drawn to the quiet details, texture, the way light falls on fabric, the posture of a woman who has nothing to prove.

Nigerian textile traditions like adire run through the brand’s work, alongside architecture, art, nature, and the way ordinary women move through the world with an elegance they don’t even notice in themselves.

The goal, when a woman puts on an Ebonimode piece, is simple. “Seen,” Bisola says. “That’s the simplest way I can put it. Feeling like it was made with her specifically in mind. Not loud, not trying too hard. Just that quiet confidence that comes from wearing something that genuinely fits who you are.”

What’s Coming to TALES 2026

Ebonimode is bringing exclusive, limited-edition pieces to TALES, crafted from fluid fabrics that carry African history and heritage. “Each piece is designed to move, to tell a story, and to embody culture in motion,” Bisola says. “These are pure art, not just clothing.”

The brand is also curating something beyond the garments themselves: an immersive experience that lets visitors connect with the craftsmanship behind each piece, not just the finished product.

For Bisola, showing at TALES carries real weight. “It’s an opportunity to share our story on a global platform, celebrate African creativity, and engage with the Bellafricana community,” she says. It’s also a chance for meaningful connection. Other creatives, industry leaders, and the people shaping where fashion goes next.

Shop Ebonimode at TALES 2026: July 24 – 26

Why You Need to See Ebonimode at TALES 2026 in Person

There’s a reason Bisola is adamant about this one: you cannot fully understand this work through a screen.

“The fabric textures, the finishes, the details, and storytelling. They ask to be touched,” she says. “If you care about craft, if you’re drawn to fashion that has something to say, come and stand in front of the pieces. Let them speak to you directly. That’s the only way to really get it.”

Register for TALES 2026 at tales.bellafricana.uk and follow @Ebonimode on Instagram for previews of what’s coming to London.

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Bellafricana published in The African Lifestyle Experience (TALES)

Deezmundu at TALES 2026: African Wellness and Beauty Ritual

Deezmundu at TALES 2026 is where African wellness, memory, and ritual come together in scent form.

Before you see it, you’ll smell it.

That’s the thing about Deezmundu. It doesn’t announce itself the way fashion does with colour and silhouette and a look that stops you mid-step. Instead, it works differently. It reaches you through something older, something the brain processes before the eyes do. A scent. A memory. A feeling that something familiar is happening, even if you can’t quite name it yet.

That’s the point. That’s always been the point.

Wura: one of Deezmundu’s handcrafted perfume oils, made for longevity.

Meet Hadiza, the Woman Behind Deezmundu

Hadiza is Nigerian, a trained psychotherapist, interior designer, and someone who has worked in the financial sector. She is also the founder of Deezmundu at TALES 2026, one of the most distinctive wellness brands showing this summer.

That background is not incidental. In fact, it is exactly why Deezmundu exists.

“My background is in psychology, trained in psychotherapy, interior design, and I worked in the financial sector — so I understand both people and business deeply,” she says.

Across all those fields, she noticed the same gap. People were being sold products that addressed the surface, while the deeper need to feel grounded and connected to self was left unmet.

As a result, Deezmundu became her answer to that gap.

Hadiza, founder of Deezmundu.

The Brand That Grew Up in Ancient Ingredients

Growing up, Hadiza was surrounded by African beauty rituals — turmeric, baobab, cloves, shea. These were not trends. They were part of everyday life.

“I grew up surrounded by African beauty rituals and natural ingredients that weren’t just about looking good, but about identity, wellness, and community,” she explains.

Later, she realized modern products often miss that deeper connection.

So she built it back.

Deezmundu is a traditional African wellness brand. That word is intentional. Traditional does not mean old-fashioned. Instead, it means rooted in memory, rhythm, and lived knowledge.

Each perfume oil, incense, and body care product carries that philosophy forward.

“Each creation carries memory, identity, and the rhythm of tradition,” she says, “turning everyday care into timeless ceremony.”

Every Deezmundu product is handmade using ingredients rooted in African tradition.

The Secret Most People Don’t Know About Deezmundu

Here’s something most people don’t realise.

Deezmundu is not just about fragrance.

“It is about memory,” Hadiza reveals. “Every oil, incense, and body care product carries whispers of African rituals passed down through generations.”

That is why the experience stays with people. Not just because of scent, but because scent is tied directly to memory.

As a result, when people use Deezmundu, they don’t just smell good. They feel unforgettable.

That is the philosophy behind everything the brand creates.

Bada, Siyu, Ayaan Oud, Faruk: each oil carries a name, a story, and a scent worth remembering.

What TALES 2026 Visitors Can Expect From Deezmundu

At TALES 2026, Deezmundu will present three limited-edition creations: perfume oils, body butters, and scrubs.

These pieces will be available at TALES 2026, making them true collector’s items.

Each product is handmade, sustainable, and designed for longevity. More importantly, each one blends African heritage with modern luxury in a way that feels intentional rather than decorative.

For Hadiza, this moment is significant.

“Showcasing at TALES 2026 is about placing African craftsmanship on the global luxury stage,” she says. “It is proof that heritage, sustainability, and longevity can stand alongside the finest brands in the world.”

IPARA body butter: Smell enticing every minute of the day.

Why You Need to Experience Deezmundu at TALES 2026

You cannot fully experience Deezmundu at TALES 2026 through a screen.

Instead, it asks for presence.

A perfume oil needs to meet your skin. Incense needs to fill a space. These are not products for quick consumption. They are experiences that unfold slowly.

This is where it gets real.

Deezmundu will be at TALES House, 28 Cavendish Square, off Oxford Street, London W1G 0DB, from July 31 to August 1, and August 9 2026, open daily from 11 AM to 8 PM.

Once the moment passes, it will not repeat itself in the same way.

Come ready to feel something.

Deezmundu at TALES House, London: Jul 31, Aug 1 and Aug 9.

Register for TALES 2026 at tales.bellafricana.uk and follow @Deezmundu for previews of what is coming.

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Bellafricana published in The African Lifestyle Experience (TALES)

Outspok’n at TALES London: Tailoring, Purpose and Style

Outspok’n at TALES London is a celebration of twenty years of tailoring, purpose and style.

Some brands are built from vision boards and business plans.

Outspok’n was built from necessity.

Twenty years later, it has become one of the most compelling menswear brands coming to TALES London this summer.

Based in Lagos, Nigeria, Outspok’n bridges the gap between traditional African fabrics and contemporary design. The pieces are bold, clean, and created for people who understand that what you wear often speaks before you do.

As the brand puts it:

“Fashion is more than what you wear. It’s how you speak without words.”

Outspok’n menswear at TALES London showcasing modern African tailoring

Who Is Behind Outspok’n?

Outspok’n is led by Adesola Balogun, a Lagos-based fashion entrepreneur, business consultant, podcaster, and author.

But before any of those titles, he was a student trying to find a way to stay in school.

“Outspok’n was birthed in 2005,” Adesola explains. “At the time, it was necessary for me to start a business where I could earn an income and support myself through school because my parents were going through some financial difficulties.”

And that is the real origin story of Outspok’n.

Not a fashion week breakthrough. Not a carefully planned business launch.

Just a young man with a challenge to solve and a sharp eye for opportunity.

Adesola Balogun: Founder, Outspok’n Clothiers

The Story Most People Don’t Know

Interestingly, the earliest version of Outspok’n started with shirts.

Adesola noticed that many of his friends admired premium British brands like Thomas Pink and Charles Tyrwhitt. They loved the style but couldn’t always afford the price.

So he created an alternative.

“I provided a more affordable option,” he says, “something that allowed people to look good while still enjoying the style of premium shirts.”

What started as a simple solution eventually became the foundation of something much bigger.

Over time, Outspok’n evolved from just a business that gave him a stipend into something he truly loves, a passionate business that gives him meaning, employs hundreds of Nigerians, and allows him to make a statement about passion.

Today, Outspok’n stands as a testament to what can happen when necessity meets consistency.

Outspok’n linen and Aso-Oke tailoring detail close-up

What Makes Outspok’n Different?

At the heart of Outspok’n is a commitment to thoughtful tailoring and distinctive fabric combinations.

One of the brand’s signatures is the way it blends contemporary fabrics with traditional African textiles.

The way we combine contemporary fabrics, especially linen with Aso-Oke, is something we truly enjoy, Adesola says. “It sets us apart effortlessly.”

Beyond that, this combination brings together the lightness and breathability of linen with the richness and cultural depth of Aso-Oke, creating garments that feel both contemporary and rooted in heritage.

As a result, the brand creates menswear that refuses to choose between tradition and modernity.

“We see our pieces as bold yet comfortable, striking a balance between standing out and feeling at ease,” Adesola explains. “I want people to feel joy and confidence. I want them to feel honoured and feel good.”

What Outspok’n Is Bringing to TALES London

At TALES London, visitors can expect both familiar favourites and something entirely new.

This is what makes Outspok’n one of the most anticipated brands at TALES this summer.

Outspok’n will be bringing back the Skyline Pants and the Omo Oluwabi Pants, while also introducing pieces from its latest release, the Out Rocking Collection.

A few pieces from the new collection will make their debut at TALES, making it the first place you’ll be able to see and shop them in person.

For Adesola, however, the event represents more than a collection launch.

“TALES means community. TALES means enterprise. TALES means my dreams coming through,” he says. “It’s about enjoying the camaraderie among fellow creatives and seeing what we can achieve together.”

This summer, Outspok’n arrives in London with two decades of building behind it.

A new collection.

One room in London.

If you’re planning to attend TALES 2026, this is your chance to experience it in person.

Come Shop Outspok’n at TALES London

Come Experience Outspok’n at TALES London

Outspok’n will be showcasing at TALES House as part of Bellafricana’s celebration of African creative excellence this summer.

TALES House, 28 Cavendish Square, off Oxford Street, London W1G 0DB
July 31 – August 1, and August 9, 2026
11 AM to 8 PM daily

“People should come and experience Outspok’n because it represents freedom, boldness, and confidence,” Adesola says.

If you’re in London this summer, this is your opportunity to experience two decades of craftsmanship, purpose, and style up close.

Learn more about TALES London here: https://tales.bellafricana.uk

Follow @outspok’n for previews and stay connected with @bell_africana for updates on TALES.

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Bellafricana published in The African Lifestyle Experience (TALES), Uncategorized

Gia 1 Fashion at TALES London: Healing, Heritage, and Style

There’s a kind of fashion that simply covers the body. Then there is another kind that says something true about the woman wearing it.

Gia 1 Fashion belongs to the second category.

This August, the brand arrives at TALES London, Bellafricana’s celebration of African creative excellence. It brings with it a philosophy rooted in storytelling, emotion, and bold expression.

If you have seen even one image from Gia 1 Fashion, you already understand why people are paying attention.

A closer look at the silhouette and storytelling behind Gia 1 Fashion’s design language.

Who Is Behind Gia 1 Fashion?

Gia 1 Fashion is the work of Gloria Anyaehie. She is a designer based between Nigeria and the United Kingdom.

Her relationship with fashion goes far beyond fabric and silhouette. For her, clothing is not only about dressing women. It is about helping them see themselves again.

“All my life, I’ve used fashion not just to dress women, but to help them rediscover confidence and see themselves again,” she shares.

This is not a tagline. It is the foundation of the brand.

You can see it in every piece. From richly patterned kaftans to structured gowns that move with intention, each design carries presence.

Every detail is intentional, from texture to form, nothing is accidental.

The Story Behind the Brand

Gia 1 Fashion did not begin as a business plan.

It began as survival.

“I started my brand from a place of passion and pain,” Gloria says. “Fashion became my way of healing during difficult seasons of life. I wanted other women to experience that same transformation through fashion and style.”

Behind the bold prints and elegant draping is a story of resilience. It is the story of a woman who chose to keep creating, even in difficult seasons.

That choice became Gia 1 Fashion.

After more than twenty years in the fashion industry, Gloria describes showcasing at TALES as deeply meaningful.

“It means legacy, growth, visibility, and connection with other creatives on a deeper level,” she explains. “Standing on a platform like TALES feels like a reminder that my gift has purpose beyond what I can see.”

Fashion as healing — expressed through structure, pattern, and presence.

What Inspires Gia 1 Fashion Designs?

Look closely at a Gia 1 Fashion piece and you will notice a recurring detail. An abstract face appears across different designs, applied into the fabric in varying forms and colourways.

It is striking and intentional.

Gloria draws her inspiration from women.

“Women inspire me. Their strength, softness, journeys, and quiet courage,” she says. “Every piece is created to make a woman feel seen, graceful, and powerful.”

Faith and nature also shape her creative direction. But at the centre of it all is everyday womanhood.

This becomes visible in the final work.

Oversized sleeves move with drama. Prints combine animal and geometric influences. Colour pairings feel unexpected yet deliberate, from bold pinks against grey to deep magenta against blush tones.

The result is not trend-led fashion. It is emotional design.

Strength, softness, and storytelling woven into wearable form.

Why Gia 1 Fashion Feels Global

Gloria’s vision has never been limited to one city.

“Whether in London, Lagos, or New York, women understand the desire to feel confident, elegant, and whole,” she says. “That is what Gia 1 Fashion represents.”

That vision is already visible in the brand’s editorial work. Shot across London landmarks like Oxford Street and its surrounding architecture, the pieces feel at home in both African and global contexts.

They do not belong to one geography.

They move easily across them.

That versatility is part of what makes the brand compelling.

Gia 1 Fashion at TALES London

So what happens when this story steps into a physical space?

Gloria describes the experience as emotional and personal rather than transactional.

“Visitors should expect timeless statement pieces filled with emotion, elegance, and storytelling,” she says. “It will feel warm, personal, and unforgettable.”

Gia 1 Fashion will be showcasing at TALES House, 28 Cavendish Square, just off Oxford Street in London.

It will only be there for a limited time this August.

Once the showcase ends, this exact moment will not repeat itself.

It is part of the wider TALES London experience, a celebration of African creativity curated by Bellafricana. But Gia 1 Fashion stands as its own distinct story within it.

Why This Moment Matters

Gloria puts it simply.

“Gia 1 Fashion is more than a clothing brand. It is a story people can feel. Every piece carries healing, resilience, and the reminder that confidence can always rise again.”

Experience the collection in person this August at TALES House, 28 Cavendish Square.

If you are in London this August, this is a chance to experience that story in person.

To see the craftsmanship up close.

To understand the emotion behind the design.

And to meet the woman behind it.

Because when style heals, confidence rises.

Follow the journey:
@gia1fashion for behind-the-scenes access to the brand and new collections.
@bell_africana for more stories from TALES London and African creative excellence.

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Bellafricana published in The African Lifestyle Experience (TALES)

How to Plan Your Visit to TALES 2026 in London (The African Lifestyle Experience Guide)

How to Plan Your Visit to TALES 2026 by Bellafricana in London (The African Lifestyle Experience Guide)

If you’re looking for things to do in London this summer, especially experiences that celebrate culture, creativity, and unique brands, then TALES 2026 (The African Lifestyle Experience) should be on your list.

Taking place for 30 days in London (July 24 – August 23), TALES brings together some of the most exciting African fashion, lifestyle, beauty, and home brands—all in one curated space.

But TALES isn’t just something you attend.
It’s something you experience.

Here’s how to plan your visit and make the most of it.

What is TALES (The African Lifestyle Experience)?

TALES is a curated retail and cultural experience that showcases African creative brands in London.

It’s where you:

  • Discover unique African fashion and lifestyle products
  • Meet the founders behind the brands
  • Experience the stories behind each piece
  • Shop intentionally and meaningfully

If you’re searching for African pop-up experiences in London, cultural events, or unique shopping experiences, TALES is one to explore.

TALES 2026 Dates & Location

  • Dates: July 24 – August 23, 2026
  • Location: TALES House London, 28 Cavendish Square (Off Oxford Street), London W1G 0DB.

Located in the heart of London, TALES House is easily accessible and perfect for both locals and visitors.

How to Get to TALES House London

TALES House is centrally located on Oxford Street, making it easy to reach:

  • By Tube: Oxford Circus Station or Tottenham Court Road Station
  • By Bus: Multiple routes along Oxford Street
  • By Car: Limited parking available nearby (public transport recommended)

Opening Hours for TALES 2026

10am – 7pm daily

Tip: Visit earlier in the day for a more relaxed experience, or later for a livelier atmosphere.

Plan Your Visit Ahead for TALES 2026

With 30 days to explore, it’s worth planning ahead.

Ask yourself:

  • Do you want a quiet browsing experience or a lively one?
  • Are you coming solo, with friends, or with family?
  • Do you want a quick visit or a full experience?

Many visitors come more than once, and for good reason.

Set a Budget (and Stay Open)

Trust me, TALES is full of discovery.

You’ll come across:

  • Unique pieces
  • New brands
  • Items you didn’t plan to buy

Set a budget, but leave a little room for surprises.

Take Your Time

TALES is not a quick stop.

Give yourself time to:

  • Walk through the space
  • Revisit brands
  • Explore different sections

Some of the best finds happen when you slow down.

Don’t Just Shop, Engage

One of the most unique parts of TALES is the opportunity to connect directly with founders.

Ask questions like:

  • What inspired this piece?
  • How was this created?
  • What does this collection mean?

These conversations make your purchases more meaningful.

Capture and Share the Experience

TALES is a beautiful, vibrant space, perfect for photos and content.

Feel free to:

  • Take pictures
  • Share your experience
  • Tag the brands and @bellafricanauk

Who Should Attend TALES 2026?

TALES is for:

  • Shoppers looking for unique and meaningful products
  • Creatives and entrepreneurs seeking inspiration
  • Buyers and collaborators exploring new brands
  • Anyone interested in African culture and creativity

If you enjoy discovering something different, you’ll feel right at home.

Payment Options

Most brands will accept:

  • Card and contactless payments
  • Some may accept cash

It’s always helpful to come prepared with multiple options.

Best Times to Visit TALES

  • Weekdays (Daytime): Quieter, more relaxed
  • Evenings & Weekends: Busier, more vibrant

Choose based on the kind of experience you want.

Final Thoughts

TALES is more than a market.
More than a pop-up.
More than a shopping trip.

It’s a space where you:

  • Discover
  • Connect
  • Experience

And the way you show up… will shape what you take away.

📍 Plan Your Visit

TALES 2026
July 24 – August 23
28 Cavendish Square (Off Oxford Street), London W1G 0DB.
Follow along: @bellafricanauk

We can’t wait to welcome you at TALES 2026.

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TALESTeam published in The African Lifestyle Experience (TALES)

Meet our partners for TALES 2025

 

As we count down the days to TALES 2025, we want to pause and say a heartfelt thank you to the amazing partners who are walking this journey with us. Are you ready to meet our partners for TALES 2025?

From amplifying our message to opening doors and offering their resources, these organizations and individuals are more than collaborators, they’re champions of African creativity and culture.

Because of them, we’re able to reimagine, rediscover, and re-source the beauty of African craftsmanship right in the heart of London.

Read More: TALES 3rd Edition: Reimagining African Excellence in London’s West End

Meet some of the incredible partners helping to make TALES 2025 unforgettable

We proudly acknowledge and appreciate the following businesses for their partnership and contribution to the success of TALES 2025:

Meet our partners for TALES 2025, TALES Partners and Sponsors Announcement DMSI

DIGITAL MARKETING SKILL INSTITUTE

Empowering people with future-ready skills, Digital Marketing Skill Institute (DMSI) is one of Africa’s leading digital education providers. With a mission to raise digital marketing professionals who thrive globally, DMSI blends hands-on learning with global certifications, helping entrepreneurs and professionals build careers and grow businesses in the digital age.

Their sponsorship of Bellafricana, TALES reflects a shared passion for upskilling African creatives, amplifying brands, and unlocking global opportunities through digital empowerment and education.

Meet 478 partner for TALES 2025

478 

478 Studios is a London-based creative agency that is all about helping diverse, purpose-driven founders tell their stories through bold branding, smart strategy, and striking visuals. 478 Studios is well-versed in turning big ideas into unforgettable brand experiences.

Right now, they’re bringing that same magic to life with Bellafricana as creative partners for The African Lifestyle Experience (TALES), an event that celebrates African creativity, craftsmanship, and culture.
 
Through this collaboration, 478 Studios is using design to spotlight the richness of African heritage while amplifying the voices of the makers behind it all.
With 478 Studios, it’s more than design. It’s storytelling with soul.
 
FASHIONEVO
 
FashionEVO is more than fashion, It’s a movement of creativity,
 
Your go-to platform for discovering the vibrant fusion of African and global lifestyle, fashion, culture, art, technology and beauty.
 
But FashionEVO doesn’t stop at the runway, It empowers emerging talents through impactful masterclasses, panel discussions, and mentorship program, shaping the future of African fashion.
 
Now, in a bold and exciting new chapter, FashionEVO is partnering with Bellafricana for the highly anticipated TALES event.
 
As they join us at The African Lifestyle Experience, expect exclusive coverage, inspiring features, and a celebration of the rich, diverse voices shaping African creativity today.
 
EMOLYNE
 
Emolyne Cosmetics was created by Emolyne Ramlov, a Ugandan-born, London-based beauty lover who couldn’t find makeup that truly matched her skin tone, so she made her own Inspired by her African roots and a desire to see everyone represented in beauty, 
 
She launched Emolyne to celebrate all shades, especially through stunning reds and nudes named after African places like Accra, Kigali, and Nairobi.
 
Every product from lipsticks to nail lacquers is vegan, cruelty-free, and designed to help people feel seen and beautiful,
 
Emolyne Cosmetics showed Bellafricana love last year and they are showing up live and in colour again this year. Get ready for gifts straight from Emolyne to YOU.
 
NEW WEST END COMPANY
 
New West End Company is a business partnership of over 600 UK and International retailers, hoteliers, galleries and property owner in London West End.
 
The leading voice of London’s iconic West End. 
 
This is not just a win for Bellafricana, it’s a historical nod to African creativity, craftsmanship and cultural excellence on a global stage.
 
TALES will now be featured across high-visibility platforms including:
  • The Oxford Street Instagram
  • The Oxford Street website with over 800,000 visitors annually
  • Their destination newsletter reaching 85,000+ subscribers

And much more…

AIR PEACE

What time is it?

It’s time to fly in style with Air Peace

It’s time to save some money and enjoy maximum comfort 

How are you flying to London for The African Lifestyle Experience (TALES) by Bellafricana 2025? 

Air Peace is offering all event attendees an exclusive 15% discount on their base fares. This partnership underscores Air Peace commitment to connecting Africa and supporting vibrant cultural scene.

AFRICA DAY EVERYDAY(ADED)

Africa Day Every Day was born from the belief that Africa’s beauty, brilliance, and bold stories deserve daily recognition.

It’s a movement that honors the continent’s culture, innovation, and impact year-round. 

Through fashion, art, tech, and storytelling, we spotlight African excellence and inspire a deeper connection to our root.

COLOURFUL RADIO

Colourful radio as the home of soulful music hits, has been repping the rhythm, wit and voices of the African-Caribbean Community since 2002 and now they are amplifying TALES 2025 a wider audience.

We’re beyond grateful.
Let’s give them the warmest round of applause, and if you see them at TALES, don’t forget to say hello! Stay tuned for more partners.

🗓️ Dates: July 25 – August 3, 2025 | 10am – 8pm daily
📍 Location: Luxury Promise, 28 Cavendish Square, London (off Oxford Street), W1G 0DB.

PS: Tell a friend, IT’S FREE TO ATTEND TALES. See you there!

With gratitude,
The TALES Team

 
 

 

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TALESTeam published in The African Lifestyle Experience (TALES)

Meet Deezmundu at TALES 2025: Embrace African Wellness

Deezmundu cover

Looking to glow the natural way? Deezmundu blends African tradition with everyday self-care to help you feel good inside and out. Here’s why you should experience Deezmundu at TALES 2025

This African-inspired wellness brand is bringing back the beauty of traditional self-care with natural products that help you feel calm, confident, and connected to your roots. As we count down to TALES 2025, we’re excited to introduce you to this amazing African wellness brand and the powerful story behind it.

DEEZMUNDU WELLNESS BOX

African Wellness Products from Mother Nature

In a world crowded with chemical-heavy products and unrealistic beauty trends, the founder felt a deep need to return to the basics, natural African beauty remedies rooted in tradition. What started as a personal journey to reconnect with nature and heritage soon grew into a full wellness brand, with one clear mission: to help others feel beautiful, balanced, and in harmony with themselves, using trusted African ingredients and age-old rituals.

Also Read: Christine’s Atelier at TALES 2025

BENTONITE CLAY

Self-Care You Can Feel Good About

Deezmundu’s products are made with love and care, using clean, natural ingredients. Each one is inspired by African traditions and designed to support your well-being. Some of their best-selling products include:

  • Perfume oils with soft, natural scents that lift your mood
  • Incense and incense burners that help you relax and cleanse your space
  • Shea body creams and oils that keep your skin smooth, healthy, and glowing
  • These are the kinds of products that help you unwind, feel refreshed, and bring peace into your day, naturallyHAND WASH & HAND LOTION

What it Means to Embrace African Wellness

Deezmundu isn’t just about outer beauty, it’s about taking care of your whole self. The brand focuses on 7 key areas of wellness:

  • Mental – for focus and clarity
  • Emotional – for balance and peace
  • Physical – for strength and energy
  • Environmental – for living in harmony with nature
  • Cultural – for staying connected to your heritage
  • Sexual – for confidence and intimacy
  • Spiritual – for inner calm and self-connection

This is wellness that honors every part of who you are.

DEEZMUNDU perfume oil

Join Deezmundu at TALES 2025

At TALES 2025, you’ll get to embrace African wellness products up close, smell the rich perfume oils, try the body creams, and take home something special that supports your self-care journey. Come and experience TALES 2025 for yourself! Register and attend TALES 2025 for FREE.

DEEZMUNDU OIL

 

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Bellafricana published in The African Lifestyle Experience (TALES)

TALES 3rd Edition: Reimagining African Excellence in London’s West End

TALES 3rd Edition: Reimagining African Excellence in London’s West End

 

London, UK | July 25 – August 3, 2025 — This summer, London’s iconic West End will transform into a vibrant celebration of African excellence as TALES (The African Lifestyle Experience) returns with its most ambitious luxury showcase yet:  Reimagine 2025.

Hosted at the luxurious Luxury Promise Corner Showroom, just off Oxford Street, Reimagine 2025 promises ten days of curated experiences, fashion-forward storytelling, and unrivalled cultural flair. With over 70 curated brands, from fashion and beauty to art, music, and home décor.  This year’s TALES will spotlight the brightest creative talents from Africa and across the diaspora.

“TALES is more than a marketplace — it’s a cultural movement,” says Bukky Asehinde, founder of Bellafricana and CEO of TALES Global. “This is about re-sourcing the roots of our creativity and reimagining how the world engages with African craftsmanship.”

What to Expect at TALES 2025:

  • 70+ Cutting-Edge African Brands

    Discover one-of-a-kind pieces: from bold fashion in traditional textiles like Aso Oke, Adinkra and Bantu, to luxe handmade beauty and bespoke interiors. Every product tells a story of heritage, reinvention, and excellence. 
  • Fireside Chats with Industry Icons

    Say goodbye to stiff panels, these intimate, honest conversations bring together trailblazers and tastemakers to explore the future of African entrepreneurship, culture, and design. 
  • Kidpreneur x The Veteran

    A standout feature returns: spotlighting rising Gen Z entrepreneurs like Oreofe alongside industry legends such as Gloria Ije Anyaehie-Coker, founder of GIA1 Fashion, bridging generations of innovation. 
  • Exclusive Travel Offer with Air Peace

    TALES is partnering with Nigerian airline Air Peace to offer a 15% flight base fare discount for brands and attendees flying to London, further connecting the diaspora through creativity. 
  • Powered by Bellafricana: A Global Movement

    Backed by Bellafricana — a platform empowering African creative entrepreneurs across 18+ countries, TALES is championing authentic African stories, craftsmanship, and visibility on the world stage.

In Partnership with the City of Westminster

The 2025 edition of TALES is proudly supported by the City of Westminster, further cementing London’s commitment to diversity, innovation, and inclusive cultural celebration in the West End.

This collaboration ensures that TALES is not only seen but fully embraced across some of the UK’s most visible marketing channels through support from New West End Company via Oxford Street’s Instagram and website to a city-wide spotlight on creativity. This reflects the West End’s continued evolution into a vibrant city that champions global creativity and cross-cultural celebration.

TALES Partners with New West End Announcement

Why It Matters

Following the runaway success of TALES 2024, which featured 40 brands and attracted a global audience, Reimagine 2025 raises the bar. With London’s fashion and cultural scene increasingly embracing diversity and authenticity, this event is a timely and necessary celebration of African brilliance in design, spirit, and vision.

Whether you’re a fashion enthusiast, culture lover, or global tastemaker, TALES 2025 is where Africa’s future-forward creativity meets London’s cultural heartbeat.

Event Details:

Venue: Luxury Promise, The Corner Showroom, 28 Cavendish Square, London W1G 0DB

Dates: July 25 – August 3, 2025

Admission: FREE — registration required at tales.bellafricana.co.uk

For Press, Sponsorships & Collaborations:

Bukky Asehinde – Founder/CEO

Email: [email protected], [email protected]

Tel: +44 (0) 800 001 6502

Follow the Movement:

Instagram: @bell_africana | @bellafricanauk

TikTok: @bellafricanauk | Facebook: Bellafricana | LinkedIn: Bellafricana

About Bellafricana

Bellafricana is a trusted platform connecting African creative entrepreneurs to global audiences. With a presence in over 18 countries, it supports emerging and established brands across fashion, beauty, art, and lifestyle through visibility, collaboration, and community. TALES is its flagship celebration of African excellence.

MEET SOME OF THE CREATIVES FOR TALES 2025

MEET SOME OF THE PARTNERS FOR TALES 2025

Meet the Partners for TALES 2025

WATCH TALES 2025 VIDEOS

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