Bellafricana published in The African Lifestyle Experience (TALES), Uncategorized

African Brands Bringing The Secret Story to Life at TALES 2026

Every beautifully made product has a story. Sometimes it’s a craft refined over generations. Other times, it’s a bold idea, a personal journey or a founder’s commitment to preserving culture through creativity.

At TALES 2026, those stories take centre stage.

From 24 July to 23 August 2026, Bellafricana brings together more than 80 African fashion, beauty, lifestyle, home and creative brands at TALES House London for its biggest edition yet. Guided by this year’s theme, The Secret Story, the experience invites visitors to look beyond the finished product and discover the people, purpose and craftsmanship behind every brand.

Whether you’re searching for African fashion brands redefining style, beauty brands rooted in African ingredients, handcrafted homeware or meaningful gifts, TALES 2026 offers an opportunity to discover remarkable creatives from across the continent and its diaspora, all in one place.

Explore the brands below and begin discovering the stories waiting to be told.

Fashion

African fashion continues to evolve in exciting ways, blending heritage, innovation and contemporary design. At TALES 2026, you’ll discover designers who are preserving traditional craftsmanship, embracing sustainability and creating collections that speak to today’s global audience. Whether you’re drawn to timeless tailoring, bold prints or handcrafted textiles, these brands showcase the richness and diversity of African fashion.

Ajibeke

Inspired by African heritage, Ajibeke designs timeless womenswear that blends traditional influences with modern elegance. Every collection reflects an appreciation for craftsmanship and effortless style.

Ashabi Fads

Ashabi Fads offers vibrant fashion pieces that celebrate individuality through bold colours, quality finishes and confident design.

Austine Mali

Rooted in sustainability, Austine Mali thoughtfully crafts fashion using locally sourced materials and responsible production methods without compromising on style.

Aviella RTW

Aviella RTW presents versatile ready-to-wear collections designed for women who appreciate effortless elegance and everyday sophistication.

BIBIERE

BIBIERE creates refined wardrobe essentials that combine timeless style with versatility, making dressing well feel effortless.

Bloomberry NG

Designed with modern women in mind, Bloomberry NG offers stylish ready-to-wear pieces that balance comfort with contemporary fashion.

Budding Blue

Known for its handcrafted garments, Budding Blue combines handwoven Aso-Oke and hand-dyed Adire fabrics to create pieces that honour traditional textile artistry while embracing sustainable fashion.

Cladini

Cladini specialises in refined fashion designed for everyday wear, placing quality craftsmanship and timeless style at the heart of every collection.

D’Closet Fashion

D’Closet Fashion offers elegant clothing designed to help women express confidence through versatile and stylish wardrobe pieces.

Diakwu Cloth

Giving discarded textiles a second life, Diakwu Cloth transforms fabric waste into handwoven textiles using traditional Nigerian weaving techniques. The result is fashion that celebrates both sustainability and craftsmanship.

EBAHI Woman

EBAHI Woman creates elegant ready-to-wear collections defined by clean silhouettes, thoughtful tailoring and modern femininity.

Ebonimode

Blending textile innovation with artistic expression, Ebonimode develops original fabrics that turn everyday garments into wearable works of art.

Efata by Juba

Efata by Juba brings together Afropolitan influences and contemporary tailoring to create elegant fashion that celebrates culture, identity and individuality.

Elizabeth Divine

Drawing inspiration from traditional African textiles, Elizabeth Divine reimagines heritage fabrics through contemporary womenswear designed for today’s confident woman.

Fashion Edge

Fashion Edge offers versatile ready-to-wear pieces designed for women who value confidence, comfort and effortless style.

GIA1 Fashion

GIA1 Fashion creates stylish clothing that reflects confidence, versatility and contemporary African design.

Gingham Doll

Playful yet sophisticated, Gingham Doll designs fashion that brings personality, charm and creativity into everyday dressing.

Good Girl Code

Recognised for its expressive prints and bold silhouettes, Good Girl Code encourages women to embrace confidence through distinctive fashion.

Honey Loom

Honey Loom produces thoughtfully crafted fashion inspired by African artistry, offering timeless pieces that celebrate quality and creativity.

House of Bubu

Known for its bold yet comfortable silhouettes, House of Bubu creates contemporary womenswear that blends effortless elegance with unmistakable African style.

Ifemi Lifestyle

More than fashion, Ifemi Lifestyle embraces intentional living through thoughtfully designed pieces that celebrate confidence and individuality.

Irinre

Inspired by African heritage, Irinre combines traditional craftsmanship with contemporary design to create beautifully handcrafted fashion.

JaydaWoman

JaydaWoman designs elegant ready-to-wear pieces that celebrate modern femininity through versatile and sophisticated style.

JJ Label

Refined and versatile, JJ Label creates wardrobe staples that balance timeless elegance with everyday functionality.

KKASA

KKASA presents contemporary fashion that combines clean aesthetics with African craftsmanship to create versatile wardrobe essentials.

KYM Tokyo

Blending global influences with African creativity, KYM Tokyo delivers distinctive fashion with a modern perspective.

Mayen Couture

Mayen Couture creates elegant womenswear suitable for both memorable occasions and timeless everyday wardrobes.

Melia by Jade

Innovation sits at the heart of Melia by Jade, where multifunctional fashion is designed to adapt beautifully to different lifestyles and occasions.

Merki

Merki focuses on understated elegance, offering versatile fashion for women who appreciate simplicity and refined style.

Moelle Zavian

Known for its polished tailoring, Moelle Zavian designs sophisticated ready-to-wear collections that remain timeless beyond seasonal trends.

Mofari

Mofari offers contemporary fashion centred on quality craftsmanship, versatility and effortless style.

Nathanielles

Nathanielles creates thoughtfully designed fashion that encourages confidence while embracing individuality.

Nwadiuto Studio

Creativity and self-expression define Nwadiuto Studio’s approach to contemporary fashion, resulting in distinctive pieces for modern wardrobes.

ODDERLY by Oyin Deka

ODDERLY by Oyin Deka explores originality through fashion, producing distinctive designs that celebrate creativity and individuality.

Ometsey

Minimalist by design, Ometsey focuses on clean silhouettes, quality construction and timeless elegance.

ONRUWOMAN

ONRUWOMAN creates refined womenswear that combines contemporary tailoring with effortless sophistication.

Outspok’n Clothiers

Outspok’n Clothiers encourages individuality through confident, contemporary fashion designed for self-expression.

Rebirth Studio

Built around thoughtful design, Rebirth Studio combines creativity and sustainability to produce modern African fashion with lasting appeal.

Sassy by Etty

Bright colours and confident style define Sassy by Etty, offering fashion that encourages bold self-expression.

Scqueeze by Sheye Oladejo

Scqueeze by Sheye Oladejo blends artistic creativity with modern tailoring to create fashion that feels fresh, expressive and distinctive.

Simeogieme

Simeogieme transforms original artwork into wearable textiles, bringing together illustration, fashion and storytelling in every collection.

Stella Yedia

Stella Yedia creates elegant fashion that balances timeless style with contemporary African aesthetics.

Style Envie

Style Envie offers versatile wardrobe pieces designed to help women build timeless, effortlessly stylish collections.

Talensi

Talensi celebrates African craftsmanship through fashion that honours heritage while embracing contemporary design.

Teni and Ola RTW

Designed for women who value comfort without compromising elegance, Teni and Ola RTW creates versatile ready-to-wear collections for everyday living.

Vibing With Hajjo (VWH Apparel)

Vibing With Hajjo embraces creativity and individuality through expressive fashion inspired by contemporary African culture.

Vogue Woman

Vogue Woman offers stylish ready-to-wear collections that combine timeless fashion with everyday confidence.

Yaaryn

With sustainability at its core, Yaaryn creates thoughtfully made fashion that values craftsmanship, quality and responsible production.

Yaaaej

Yaaaej presents contemporary fashion that blends creativity with understated elegance.

Zack Aminu

Inspired by African heritage, Zack Aminu reinterprets traditional craftsmanship through fashion designed for modern wardrobes.

ZIIBAAH Global

ZIIBAAH Global celebrates African creativity through thoughtfully designed fashion that values culture, quality and craftsmanship.

Beauty & Wellness

African beauty is rooted in generations of knowledge while continuing to evolve through innovation. From skincare and textured haircare to fragrance and wellness, these brands reflect the growing influence of African beauty businesses that are creating products with purpose, quality and care.

Bodea Beauty

Bodea Beauty develops skincare products that support healthy, radiant skin through thoughtful formulations designed for everyday care.

Deezmundu

Focused on everyday wellness, Deezmundu offers products that encourage healthier lifestyles while making self-care a consistent habit.

Mac Bancy Perfumery

Mac Bancy Perfumery crafts distinctive fragrances that capture personality, emotion and lasting memories through carefully blended scents.

Ori Lifestyle

Known for its science-backed approach to textured haircare, Ori Lifestyle develops products inspired by African ingredients to help people build healthier hair routines with confidence.

Toke Cosmetics

Toke Cosmetics offers beauty products designed to enhance natural features while encouraging confidence, creativity and self-expression.

Home & Lifestyle

A home can tell a story just as powerfully as fashion. Whether through fragrance, décor or functional design, these brands bring warmth, character and African creativity into everyday living.

Aduwham

Inspired by African heritage and storytelling, Aduwham creates luxury candles and home fragrances that transform everyday spaces into memorable experiences.

Isibha Home

Isibha Home offers thoughtfully crafted home décor that blends contemporary living with the richness of African craftsmanship.

TDP Home

Combining functionality with style, TDP Home designs lifestyle pieces that make everyday living both beautiful and practical.

Accessories & Jewellery

The finishing touches often make the strongest impression. These brands use jewellery and accessories to celebrate craftsmanship, identity and personal style.

Afribix

Afribix offers handcrafted accessories inspired by African creativity, bringing culture and craftsmanship into everyday style.

Kisara

Kisara creates elegant jewellery designed for those who appreciate timeless craftsmanship and refined simplicity.

Ogbegems

Specialising in handcrafted jewellery, Ogbegems creates distinctive pieces that celebrate individuality and everyday elegance.

ORA

ORA designs contemporary accessories that combine clean aesthetics with African-inspired creativity for effortless styling.

Upper Klass Jewelry

Upper Klass Jewelry presents statement jewellery that blends sophistication, quality craftsmanship and modern design.

Art & Creative Expression

Art has a unique way of preserving stories, sparking conversations and celebrating identity. These creatives use their chosen mediums to offer fresh perspectives on African culture and creativity.

Illustrations by Chi

Through expressive illustration, Illustrations by Chi tells visual stories that celebrate African experiences, identity and imagination.

Oyinloluwa

Using Ankara fabric as her canvas, Oyinloluwa transforms textiles into striking works of art that celebrate culture, storytelling and creative expression.

Food & Beverage

Food brings people together, carries tradition across generations and creates lasting memories. These brands invite visitors to experience African flavours through products crafted with passion and purpose.

Happy Coffee

Happy Coffee showcases the richness of African-grown coffee, offering carefully sourced products that celebrate quality, flavour and origin.

TITÓ

TITÓ creates memorable food experiences inspired by bold flavours, creativity and the joy of sharing good food with others.

Kids

Imani Kids

Imani Kids creates thoughtfully designed products for children, combining creativity, quality and functionality to support everyday childhood moments.

Experience The Secret Story at TALES 2026

Every brand featured at TALES 2026 has a story worth discovering. Together, they represent the innovation, creativity and entrepreneurial spirit shaping Africa’s fashion, beauty, lifestyle and creative industries today.

From 24 July to 23 August 2026, visit TALES House London and meet the founders, explore their collections and experience the stories behind every piece.

Whether you’re looking to shop intentionally, discover emerging African brands or simply enjoy a unique cultural experience, TALES 2026 offers something for everyone.

Admission is free, but registration is required.

We look forward to welcoming you to TALES House London, 28 Cavendish Square, London W1G 0DB, for a month-long celebration of African creativity.

Register today: tales.bellafricana.co.uk

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Bellafricana published in The African Lifestyle Experience (TALES), Uncategorized

Style Envie at TALES 2026: Timeless Fashion for Modern Women

You know that thing that happens when someone stops you mid-stride, mid-conversation, mid-anything, just to ask “where did you get that”? That’s not a compliment. That’s a brand being born and the wearer doesn’t even know it yet.

That’s exactly how Style Envie started, and it’s exactly the energy you can expect from Style Envie at TALES 2026 this summer in London.

Meet Kasie Udeichi & The Story Behind Style Envie

Kasie Udeichi is the founder of Style Envie, a ready-to-wear house built for the kind of woman who wants her clothes to do some of the talking for her. Modern. The kind of pieces you can build a whole personality around.

But before any of that had a name, it was just Kasie, designing outfits for herself for special occasions because off-the-rack never quite felt like hers.

“I’ve always loved fashion and expressing myself through style,” she says. “I wanted to create pieces that make women feel confident, elegant, and effortlessly put together, without breaking a bank.”

“Style Envie was born from a very personal place,” she explains. “Before launching the brand, I often designed outfits for myself for special occasions because I wanted pieces that felt unique and reflected my personal style. Whenever I wore them, people would stop me to ask where I got them from.”

Picture the scene. An event. An outfit nobody else in the room is wearing. Someone leans over and asks the question. Then someone else does. Then it happens again at the next event, and the one after that.

That’s not a coincidence. That’s a pattern. And patterns are how brands get born.

“What started as a desire to create beautiful pieces for myself quickly evolved into a brand,” she says, “after realizing there were many women looking for the same balance.”

That’s the whole brand, really. Built from a wardrobe that worked, then shared with everyone who asked.

Kasie Udeichi – Founder, Style Envie

What Style Envie Is Really About

Style Envie isn’t chasing trends, and it says so plainly. As the brand puts it, trends come and go, but true style is and should be enduring.

Kasie designs for the modern woman. Her lifestyle, her confidence, her quiet refusal to disappear into the crowd. “Our ability to blend simplicity with bold femininity,” she says, “pieces that are timeless but still make a statement,” is what sets the brand apart globally.

It’s a careful balance. Not loud for the sake of being loud. Not quiet to the point of forgettable. Just exactly enough of both.

“I want her to feel seen, celebrated, and comfortable in her own individuality,” Kasie says of the women who wear Style Envie. Confidence first. Elegance close behind. Everything else follows.

Style Envie: Confidence, Elegance & Comfort

What’s Coming From Style Envie at TALES 2026

Now here’s where it gets exciting for anyone planning to be in that room.

Style Envie recently launched a new collection, but TALES 2026 is getting something even rarer: exclusive previews and brand-new pieces that haven’t been unveiled to the public anywhere else.

“Visitors will have exclusive first access to unreleased Style Envie Summer 2026 designs before anyone else,” Kasie says. That’s not marketing language. That’s a literal first look, in one room, before the rest of the world sees a single piece.

For Kasie, TALES is bigger than the showcase itself. “TALES represents an exciting opportunity to connect with our international community and bring the Style Envie experience directly to our customers abroad,” she explains. It’s a chance to finally meet, in person, the women who’ve only known the brand from a distance.

Why You Shouldn’t Skip Style Envie at TALES 2026

If you’ve ever been the person someone stopped to ask, “Where did you get that?” you already understand the appeal of Style Envie. If you’ve ever been the one asking, even better, because Style Envie at TALES 2026 is your chance to get the answer first.

“It’s an opportunity to experience the craftsmanship, quality, and femininity that define our brand,” Kasie says, “while discovering pieces designed to make every woman feel confident, elegant, and unforgettable.”

Unreleased pieces. One room. London, this summer.

Shop Style Envie at TALES 2026: July 25 – 26 & August 08

Experience Style Envie:
Follow on Instagram: @styleenvie
Learn more about Bellafricana: bellafricana.com
Register for TALES 2026: tales.bellafricana.co.uk

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Bellafricana published in The African Lifestyle Experience (TALES), Uncategorized

Austine Mali at TALES 2026: Sustainable African Fashion in London

Some fashion brands start with a sketch. Austine Mali started with a question: how do you let your own culture live in the present without losing its soul? That question is exactly what’s coming to Austine Mali at TALES 2026 this summer in London.

Austine Mali’s Afro-Western aesthetic.

Meet Uche Onyemali, the Creative Director Behind Austine Mali

Uche Onyemali is a Nigerian software engineer based in the UK, and the Creative Director of Austine Mali. Two worlds that don’t usually share a sentence, but somehow they share his week.

“I love the balance of building software and designing clothes that honor my heritage,” he says. “For me, fashion is a celebration of identity, and I’m passionate about creating pieces that help every wearer feel like their truest self.”

It’s an unusual path into fashion, but maybe that’s exactly why Austine Mali doesn’t look like anything else on the rack. A precise mind, applied to something that’s supposed to feel free.

Uche Onyemali – Founder, Austine Mali

Bridging Two Continents Through What You Wear

The idea behind Austine Mali is simple to say and hard to actually pull off: let African heritage sit right alongside high-street and luxury fashion, not as a separate category, but as part of the same wardrobe.

“My vision for Austine Mali is to let African heritage sit right alongside those classic pieces,” Uche explains, “sometimes complementing them, sometimes standing out as something entirely new. I love the idea of two continents coming together through what we wear.”

That’s the whole philosophy, really. Not African fashion as a niche. African fashion as part of the room.

The brand works in textiles with real weight behind them — Adire, Aso Oke, Akwete — woven into contemporary silhouettes that wouldn’t feel out of place on a London high street or a Lagos runway. Sustainability sits underneath all of it, not as a label but as the actual method. Slow fashion, ethical production, low impact. Not a trend Austine Mali is chasing, but the way the brand has chosen to work since the beginning.

A contemporary look rooted in African heritage.

The Collection Made From What Was Almost Thrown Away

Here’s the part of the Austine Mali story that says more about the brand than any tagline could.

Somewhere along the way, someone looked at a pile of leftover fabric and off-cuts, the scraps every fashion house ends up with, and decided they deserved better than the bin. That decision became the One of One collection.

Each piece is built entirely from those leftover materials. Not a design choice made for effect, but a direct result of refusing to waste what was already there. Because of that, no two pieces in the collection are ever exactly alike. Whoever wears one is wearing something that, quite literally, doesn’t exist anywhere else.

It’s a small thing and a big thing at the same time. Small, because it’s just fabric that would have otherwise gone unused. Big, because it turns every single piece into proof that nothing about Austine Mali is accidental.

What to Expect From Austine Mali at TALES 2026

Ask Uche what’s coming to TALES and you’ll get a smile more than an answer. “Curiosity killed the cat,” he says, when asked about exclusive pieces.

What he will say is this: TALES is about community. And he’s blunt about why people should come find Austine Mali in that room. “Their wardrobe needs Austine Mali to make it complete,” he says.

That confidence comes from a brand that’s grown from small beginnings into a real voice in Afro-Western fashion, without losing sight of what it’s actually for. Storytelling through clothes. Creativity that empowers. Fashion that carries integrity all the way through, from the fabric sourcing to the final stitch.

Shop Austine Mali at TALES 2026: July 24 -25

Why You Shouldn’t Miss Austine Mali at TALES 2026

When you wear Austine Mali, the brand wants you to feel something specific. “Royalty, African heritage, expert craftsmanship,” Uche says, describing exactly what he wants people to feel when they experience the brand.

That’s not a small ask, and it’s exactly why this is worth seeing in person, not scrolling past on a feed. The print mixing, the texture of real Adire and Aso Oke, the quiet fact that the piece in your hands might be the only one of its kind in the world — that’s something you feel standing in the room, not from a product photo.

Register for TALES 2026 at tales.bellafricana.uk and follow Austine Mali on Instagram for previews of what’s coming to London.

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Bellafricana published in The African Lifestyle Experience (TALES), Uncategorized

Gia 1 Fashion at TALES London: Healing, Heritage, and Style

There’s a kind of fashion that simply covers the body. Then there is another kind that says something true about the woman wearing it.

Gia 1 Fashion belongs to the second category.

This August, the brand arrives at TALES London, Bellafricana’s celebration of African creative excellence. It brings with it a philosophy rooted in storytelling, emotion, and bold expression.

If you have seen even one image from Gia 1 Fashion, you already understand why people are paying attention.

A closer look at the silhouette and storytelling behind Gia 1 Fashion’s design language.

Who Is Behind Gia 1 Fashion?

Gia 1 Fashion is the work of Gloria Anyaehie. She is a designer based between Nigeria and the United Kingdom.

Her relationship with fashion goes far beyond fabric and silhouette. For her, clothing is not only about dressing women. It is about helping them see themselves again.

“All my life, I’ve used fashion not just to dress women, but to help them rediscover confidence and see themselves again,” she shares.

This is not a tagline. It is the foundation of the brand.

You can see it in every piece. From richly patterned kaftans to structured gowns that move with intention, each design carries presence.

Every detail is intentional, from texture to form, nothing is accidental.

The Story Behind the Brand

Gia 1 Fashion did not begin as a business plan.

It began as survival.

“I started my brand from a place of passion and pain,” Gloria says. “Fashion became my way of healing during difficult seasons of life. I wanted other women to experience that same transformation through fashion and style.”

Behind the bold prints and elegant draping is a story of resilience. It is the story of a woman who chose to keep creating, even in difficult seasons.

That choice became Gia 1 Fashion.

After more than twenty years in the fashion industry, Gloria describes showcasing at TALES as deeply meaningful.

“It means legacy, growth, visibility, and connection with other creatives on a deeper level,” she explains. “Standing on a platform like TALES feels like a reminder that my gift has purpose beyond what I can see.”

Fashion as healing — expressed through structure, pattern, and presence.

What Inspires Gia 1 Fashion Designs?

Look closely at a Gia 1 Fashion piece and you will notice a recurring detail. An abstract face appears across different designs, applied into the fabric in varying forms and colourways.

It is striking and intentional.

Gloria draws her inspiration from women.

“Women inspire me. Their strength, softness, journeys, and quiet courage,” she says. “Every piece is created to make a woman feel seen, graceful, and powerful.”

Faith and nature also shape her creative direction. But at the centre of it all is everyday womanhood.

This becomes visible in the final work.

Oversized sleeves move with drama. Prints combine animal and geometric influences. Colour pairings feel unexpected yet deliberate, from bold pinks against grey to deep magenta against blush tones.

The result is not trend-led fashion. It is emotional design.

Strength, softness, and storytelling woven into wearable form.

Why Gia 1 Fashion Feels Global

Gloria’s vision has never been limited to one city.

“Whether in London, Lagos, or New York, women understand the desire to feel confident, elegant, and whole,” she says. “That is what Gia 1 Fashion represents.”

That vision is already visible in the brand’s editorial work. Shot across London landmarks like Oxford Street and its surrounding architecture, the pieces feel at home in both African and global contexts.

They do not belong to one geography.

They move easily across them.

That versatility is part of what makes the brand compelling.

Gia 1 Fashion at TALES London

So what happens when this story steps into a physical space?

Gloria describes the experience as emotional and personal rather than transactional.

“Visitors should expect timeless statement pieces filled with emotion, elegance, and storytelling,” she says. “It will feel warm, personal, and unforgettable.”

Gia 1 Fashion will be showcasing at TALES House, 28 Cavendish Square, just off Oxford Street in London.

It will only be there for a limited time this August.

Once the showcase ends, this exact moment will not repeat itself.

It is part of the wider TALES London experience, a celebration of African creativity curated by Bellafricana. But Gia 1 Fashion stands as its own distinct story within it.

Why This Moment Matters

Gloria puts it simply.

“Gia 1 Fashion is more than a clothing brand. It is a story people can feel. Every piece carries healing, resilience, and the reminder that confidence can always rise again.”

Experience the collection in person this August at TALES House, 28 Cavendish Square.

If you are in London this August, this is a chance to experience that story in person.

To see the craftsmanship up close.

To understand the emotion behind the design.

And to meet the woman behind it.

Because when style heals, confidence rises.

Follow the journey:
@gia1fashion for behind-the-scenes access to the brand and new collections.
@bell_africana for more stories from TALES London and African creative excellence.

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Scqueeze at TALES 2025

Scqueeze at TALES by Bellafricana

Nigerian Artisan Fashion That Fuses Heritage, Sustainability & Bold Modernity

An inside look at Scqueeze, a luxury women’s brand by Oluwaseye “Sheye” Oladejo, where bold fashion meets ethical craftsmanship. Now showcasing at TALES 2025, Scqueeze brings Nigeria’s textile heritage into refined, wearable art.

A Vision Rooted in Identity and Responsibility

When you meet Sheye Oladejo, founder and creative visionary behind Scqueeze, you sense immediately her conviction: fashion can be beautiful and responsible at once. The brand is dedicated to sustainable, locally made luxury, each piece ethically produced and steeped in Nigerian craftsmanship.

Scqueeze rejects mass production. Instead, it operates in small batches, uses biodegradable fabrics, and ensures fair wages within its Lagos-based atelier. Here, luxury isn’t just about appearance, it’s about purpose.

Collections That Speak and Honour Nigerian Craft

Scqueeze collections are as poetic as they are bold. The ÈJÌRÉ collection, inspired by the bond between twins and themes of unity and contrast, showcases mirrored patterns and balanced symmetry in bold wearable forms.

Other collections like Boca Magic draw from global influences, Buenos Aires, its bright colours, and tango energy, to create garments that feel both rooted and adventurous.

Scqueeze pieces are expertly tailored, women-centric, and designed with flair. Think structured dresses like the ÌSÒKAN or BOND UNBROKEN, crafted in locally sourced fabrics.

 

 

 

Why Scqueeze Matters and Who It’s For

Scqueeze is built for the woman who values depth as much as design. She wants clothes that reflect her convictions—pieces that endure in quality, style, and importantly meaning.

Sheye often says fashion is “flattering for every woman,” and each silhouette—from soft tailoring to avant-garde lines—is designed to offer confidence, comfort, and a sense of polished presence.

What to Expect at TALES 2025

Scqueeze arrives at TALES 2025 (The African Lifestyle Experience) to elevate conversation around ethical fashion and Nigerian aesthetics:

  • Experience standout pieces from collections like ÈJÌRÉ and Boca Magic
  • Learn about local craftsmanship practices and sustainable production ethics
  • Meet creative visionary Sheye Oladejo and hear the story behind each artisanal design

Scqueeze brings more than clothes. It brings culture, conscience, and curated confidence to the global stage.

The Founder’s Heart

For Sheye, fashion is a responsibility as much as a craft. By empowering local artisans, reducing waste, and celebrating Nigerian heritage through design, Scqueeze is a brand anchored in respect for tradition and the planet.

Each garment is more than fabric, it’s intentional art.

Step Into Intentional Elegance

If you’re in London for TALES 2025, prioritize a stop at Scqueeze. See how traditional African textile and modern silhouettes fuse into collections that demand admiration—not through volume, but through impact.

Because fashion can be conscientious and bold, and Scqueeze proves it every time it’s worn.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

Tags

#Scqueeze #SheyeOladejo ##BocaMagic #SustainableFashion ##TALES2025 #Bellafricana ##MadeInLagos

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Figtree Company at TALES 2025

The Brand Redefining Beauty as Wellness, Ritual & Self-Care

An exclusive look at a Nigerian brand that grew from a humble health store into a holistic beauty and wellness powerhouse, now showcasing at TALES 2025 in London.

From Fig Health Store to a Holistic Beauty Brand

When you meet Mrs. Olubimbola Adeniyi, founder of Figtree Company, you’ll immediately sense her quiet but powerful mission: to redefine what it means to look and feel beautiful, inside and out.

Figtree didn’t start as a beauty brand. It began as Fig Health Store, a place dedicated to nourishing the body with wholesome, natural foods. But as the brand grew, so did its understanding of wellness.

“True wellness isn’t just about what you eat, it’s also about how you care for your skin, your hair, and your overall well-being,”

 

 

That realization sparked a transformation. Fig Health Store became Figtree Company, embracing a broader vision—one where nature, beauty, and self-care exist as one.

 

 

Beauty Rooted in Nature’s Power

Figtree began crafting skincare and haircare products using some of Africa’s most cherished ingredients:

  • Shea butter to deeply nourish and protect
  • Turmeric and lemon to brighten and even out skin tone
  • Castor oil to strengthen hair naturally

Each formula is intentionally created, delivering real results while honouring quality and authenticity. For Olubimbola, nature isn’t just an ingredient source. It’s the heart of the brand.

“We saw how nature had the power to heal, restore, and enhance beauty in the most authentic way.”

More Than Products; A Whole Experience

But Figtree didn’t stop there. The team created Figtree Beauty Konsult, a serene self‑care space for facials, massages, and wellness treatments, a sanctuary for women and men to refresh, unwind, and reconnect with themselves.

Because for Figtree, beauty is more than what you apply. It’s about how you treat yourself.

Why Figtree Company Matters at TALES 2025

This year, Figtree Company takes its story to London as part of TALES 2025 (The African Lifestyle Experience).

Visitors will:

  • Explore Figtree’s natural skincare and haircare range
  • Meet Olubimbola Adeniyi, the visionary behind the brand
  • Learn about the evolution from a health store to a holistic beauty experience
  • Discover how nature’s finest ingredients can transform daily self‑care rituals

At TALES, Figtree isn’t just displaying products. It’s inviting guests to feel the difference between routine and ritual.

 

 

A Founder’s Vision

Olubimbola’s journey is proof that meaningful brands grow from purpose.

From Fig Health Store to today’s Figtree Company, she has never wavered in her belief that authentic care must come from nature, intention, and love for self.

Meet Figtree at TALES 2025

Experience the products. Feel the textures. Breathe the intention behind every creation.

Because at Figtree Company, beauty thrives naturally, and so do you.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

 

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If you’ve ever wondered where creativity, culture, and entrepreneurship collide in the most beautiful way, look no further than TALES 2025. This isn’t just any pop-up; it’s a gathering of visionaries, creators, and dreamers who are bringing African creativity to London and sharing it with the world. Over the course of 10 incredible days (July 25th to August 3rd), London will play host to some of the most inspiring African-owned brands across fashion, accessories, food, wellness, and lifestyle. But today, let’s not just talk about products. Let’s talk about the people behind these brands: the founders, the stories, and the passion. Here’s your insider’s guide to the creatives you’ll meet at TALES 2025.          

FASHION BRANDS

Bold Statements. Cultural Pride. Contemporary Craftsmanship.
African fashion continues to lead the conversation globally, not just through fabric but through storytelling, heritage, and bold innovation. These brands are defining what African fashion looks like in this new era.   GIA 1 Fashion: A modern African fashion brand creating bold, elegant pieces rooted in African aesthetics. Expect rich prints, structured tailoring, and empowering designs for women who want to make a bold statement. Outspok’n Clothiers: Lagos-based, this streetwear label is all about boldness, merging culture, art, and fashion in pieces that say something without you having to. RISHI by Ailakoko: Fusing African prints with contemporary silhouettes, RISHI offers both ready-to-wear and bespoke collections that celebrate femininity and culture. Melia by Jade: Feminine, graceful, yet quietly powerful, Melia’s pieces speak to the modern African woman who embraces both tradition and innovation. Ara Lagos: Think Yoruba heritage meets modern luxury. Ara Lagos crafts timeless pieces that tell stories through textures and details. Austine Mali: For the gentlemen, Austine Mali’s bespoke menswear blends African roots with Western elegance, perfect for those who appreciate craftsmanship. Morin O:  A leather goods brand crafting luxury handbags and accessories, proudly made in Nigeria with a global appeal. FIA: Playful, bold, and rooted in African tradition, FIA is for women who love vibrant prints with a modern twist. MAP by Ihekubi: Everyday fashion elevated by African heritage — MAP’s sophisticated designs bring subtle tradition into daily life. Style Envie: Global contemporary trends meet African craftsmanship here, creating versatile pieces that travel well between continents. Never Knowingly Boring: True to its name, this is for the unconventional dresser — bold, quirky, and unapologetically unique. Seraban GH:  Ghanaian vibrance shines through in garments that honour culture while feeling fresh and modern. Abikeiyaleke: Tradition meets contemporary sophistication in this elegant womenswear line for the modern African woman. Sassy by Etty:  Confident, expressive, and colourful designs made for the woman who isn’t afraid to stand out. Ethnik Africa: Sustainability and heritage are at the heart of Ethnik’s mission, with local fabrics and artisans crafting fashion with purpose. Diakwu Cloth: A celebration of African textile artistry, offering innovative yet grounded designs. Cladini: Everyday wear elevated by authentic African stories and thoughtful craftsmanship. Efata by Juba:  Vibrant prints, bold patterns, Efata is joyfully wearable African fashion. Simeogieme:  Luxurious, architectural silhouettes that merge African inspiration with couture craftsmanship. Ebonimode: Timeless pieces that fuse modern trends with deep cultural heritage. Kaykay Brand: Playful, bold, and vibrant fashion with African narratives at its core. RTW by Tee Tee:  Ready-to-wear collections blending heritage with contemporary elegance. Christine Atelier: Timeless, handcrafted garments blending culture and high fashion. Nathanielles: Reimagining African prints for the modern wardrobe through clean, wearable styles. VWH Apparel: Edgy, detailed designs bringing Afrocentric fashion into sharp, modern focus. Keyke Clothing: Fashion-forward, modern, with a firm nod to African heritage. Xclamations UK: Sophisticated, vibrant designs for women who love bold prints and statement pieces. ASHABI FADS: Authentic African designs blending tradition and innovation with style. TwoCrowns Clothiers:  Luxury inspired by royalty, brought to life through modern tailoring. Afribix:  A beautiful fusion of tradition and contemporary design, Afribix celebrates Black culture through fashion. Massassi B: Representing the vibrant spirit of African creativity in every stitch. Nubi Collective:  A collaborative celebration of African identity through thoughtful, expressive fashion. GNATION:  Fashion that empowers the next generation through heritage-driven creativity. SuneV Couture: Exclusive, elegant designs honouring African femininity through craftsmanship. OYAAto:  Meaning “unique,” this brand delivers statement fashion for the bold-hearted.        

ACCESSORIES & LIFESTYLE BRANDS

Thoughtfully Crafted Details That Complete Every Look.
Accessories and lifestyle brands are not just add-ons; they tell personal stories, create conversations, and add colour to everyday life.     FC Accessories:  Bold, culturally inspired pieces designed for the modern, confident woman. Accessory-Ville: Colourful, handcrafted accessories full of joy, creativity, and African flair. FigTree Company: Luxury homeware and lifestyle accessories blending African aesthetics with modern sophistication. Andrew Tabitha: Elegant, timeless accessories designed for the sophisticated individual. Republic of Ruru: Fashion and home accessories rooted in African culture, with a distinctive, modern edge. Scqueeze: Fun, playful lifestyle accessories designed to brighten the everyday. Betza Tribe: Afrocentric accessories celebrating indigenous craftsmanship and culture. Bloomberry NG: Playful, creative accessories honouring African artistry. Deezmundu: Artisanal accessories that blend local materials with a modern touch. Dezapanache: Bold, statement accessories rooted in African traditions. Irinre Adire:  Reviving ancient textile artistry through modern, wearable accessories. Cornucopia Fashion: Curated lifestyle brand delivering distinctive, African-influenced accessories. Budding Blue by Fiolakemi: Joyful, handmade accessories crafted with love and intention. Highball Haus:  Stylish barware and lifestyle products to elevate home entertaining. TALES Merch: Exclusive pieces capturing the spirit of TALES through fashion and lifestyle. Minist:  Creative, playful designs that span fashion, home, and lifestyle.    

FOOD & BEVERAGE BRANDS

 
Taste, Culture, and Celebration of African Flavours.
Nothing connects people like food, and these brands are bringing the taste of Africa to London, one bite (or sip) at a time. Naija Treats: Authentic Nigerian snacks crafted with love, nostalgia, and premium ingredients.   Happy Coffee: Founded by Princess Adeyinka Tekenah, this is Nigeria’s pioneering indigenous coffee brand,  spotlighting homegrown beans with pride.   Teniade Macaulay: Curated gourmet experiences celebrating African-inspired culinary creativity.   Puff Puff Man: Reimagining Nigeria’s iconic puff-puff into fresh, fun treats for the modern foodie.   DODO africa: Putting plantain at the heart of African snacking culture with creative, delightful twists.   Hadassah: Premium Nigerian confectionery and baked treats, rich in heritage and flavour.   Tito by Chef Yemss:  Exquisite baked goods with a Nigerian twist, crafted by Chef Yemss.     Aftrad Village Kitchen: Home-style Ghanaian cooking sharing the warmth and depth of African flavours.   Meliza’s:  Afro-Caribbean treats blending flavours from Nigeria to the islands.   Deshilicious Treats: Handcrafted sweet and savoury African delicacies rooted in tradition.      

WELLNESS & HOME BRANDS

Care, Calm, and Creativity for Body, Soul, and Space.
Home, wellness, and beauty brands remind us to care for ourselves and our spaces with intention and joy.     TDP Home: Homeware rooted in African artistry, bringing texture, warmth, and culture to modern living tells a bigger story of Africa’s rich past, vibrant present, and limitless future.   Elizabeth Divine: Beauty and wellness products inspired by African botanicals and traditional self-care rituals.  

    Behind every brand is a person: a dreamer, a builder, a cultural custodian, using creativity to tell Africa’s story in ways the world can see, touch, and taste. If you’re in London this July and August, meet them. Come hear their stories. Come celebrate African creativity in all its glory. Follow the Journey

Why TALES 2025 Matters

TALES 2025 is more than just a marketplace. It’s a platform for African entrepreneurs, creatives, and artisans to connect with a global audience in London. Every fashion line, every snack, and every handcrafted accessory tells a bigger story of Africa’s rich past, vibrant present, and limitless future. Behind every brand is a person: a dreamer, a builder, a cultural custodian, using creativity to tell Africa’s story in ways the world can see, touch, and taste. If you’re in London this July and August, come meet them. Come hear their stories. Come celebrate African creativity in all its glory.   Follow the Journey Join us at tales.bellafricana.co.uk and follow Bellafricana as we continue to shine a light on Africa’s finest creatives.
Bellafricana published in Uncategorized

TALES 2025: Where African Creativity Takes Centre Stage in London

Let’s talk about something electric. Not just exciting, but magnetic.

If you’ve been anywhere near the creative scene lately, whether it’s African fashion, art, beauty, or culture, chances are you’ve heard whispers, conversations, or outright declarations about TALES 2025. And if you haven’t? Consider this your official invitation to something remarkable.

Because this isn’t just another pop-up. This is The African Lifestyle Experience, a 10-day cultural takeover happening in the heart of London’s West End, from July 25th to August 3rd, 2025. And trust me, this isn’t something you casually scroll past.

 

 

 

This isn’t just another pop-up. This is The African Lifestyle Experience, a 10-day celebration happening right in the heart of London’s West End from July 25 to August 3, 2025. And trust me, it’s not something you want to scroll past.

So, what is TALES?

Picture this: over 70 bold, brilliant African-owned brands, handpicked for their creativity, story, and substance, coming together in a gorgeous space at 28 Cavendish Square, London.

Now imagine walking in and seeing handcrafted jewellery, rich textiles, contemporary African fashion, luxe skincare, fine art, and soulful décor, all telling stories, all dripping in authenticity.

That’s TALES.
That’s the magic.

The pop-up world is changing, and TALES is leading it

Let’s be real. Pop-ups used to be those weekend-only, blink-and-you-miss-it events. But now? They’re cultural playgrounds. TALES is part of a global shift, one where African entrepreneurs aren’t just participating; they’re headlining.

And what’s even more beautiful? People are paying attention.

From diaspora communities to curious Londoners, from returning visitors to global media houses, there’s a growing hunger for authentic African storytelling, and TALES is serving it hot, bold, and unfiltered.

 

 

Did we mention? Spaces are almost gone

If you’re a creative, you need to know this:
As of today, most of the exhibition slots have been filled. We’re talking fashion designers flying in from Ghana, skincare brands shipping their products in from Lagos, fine artists coming from Nairobi, and wellness founders travelling from New York, all making their way to London for one big creative takeover.

The interest has been unreal. Applications are still coming in. The vibe is: if you know, you know, and if you don’t move fast, you’ll miss out.

 

 

It’s not just for brands. It’s for you, too.

Even if you’re not showcasing, TALES is for you, the lover of culture, the supporter of Black-owned businesses, the curious browser, the creative thinker, and the London explorer.

It’s FREE to attend.
All you have to do is register (yes, it’s that simple).
And once you’re in? Get ready for:

  • Fireside chats with amazing founders
  • Multi-sensory installations
  • Products you’ll fall in love with
  • And that feeling of “this is exactly where I need to be”

 

You’re officially invited!

Here’s everything you need to know:

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: FREE (but you’ve got to register)

Register for TALES 2025 here

If you’ve ever wanted to see what happens when African creativity meets global attention, this is it.

TALES 2025 isn’t just a pop-up.
It’s a movement.
It’s a love letter to our culture.
And you’re on the guest list.

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Bellafricana published in business strategy, Business Tips, Uncategorized

From Passion to Profit: How to Turn Your Craft into a Thriving Business

Have you ever looked at your hands, your ability to create, design, paint, sew, and build and thought, “This thing I love… it should be feeding me by now”?

If you have, you’re not alone.

So many African creatives are doing amazing things, from handmade leather bags in Kano, to bold Ankara blazers in Accra to skin-loving organic soaps in Nairobi —but very few have figured out how to turn that passion into profit. Like real, sustainable profit.

Let’s talk about it.

 

 

 

The Honest Truth? Passion is Just the Starting Point.

Don’t get me wrong; your passion is powerful. It’s the fire. It’s the heartbeat of everything you create. But if you stop at “I just love to make things” and don’t put structure behind it, your passion might just stay a hobby. And we don’t want that for you.

At Bellafricana, we’re big on creativity, yes, but we’re even bigger on creative sustainability. That means doing what you love and making it work for you.

 

So, How Do You Move From Passion to Profit?

Let’s break it down simply.

1. Find Your Thing—Then Own It.

What’s the one thing you create that people keep complimenting or buying? Don’t try to do everything. Pick your lane, and build your brand around it.

2. Tell Your Story.

People don’t just buy products. They buy stories, energy, values. What inspired your brand? What cultural meaning does it carry? Talk about it. Let your brand have a soul.

3. Package It Like You Mean Business.

Listen, your product may be fire, but if the packaging is struggling, you might be losing people before they even give it a chance. Presentation matters. Get clear photos, clean labeling, intentional messaging.

4. Price Like a Boss.

Stop underpricing your genius. Do the math: costs, time, effort, packaging, and price it with profit in mind. If you’re just covering cost, that’s charity. You’re not a charity.

5. Set Up Small Systems.

No, you don’t need to have a full office team from day one. But you do need systems, like tracking your orders, managing inventory, responding to inquiries professionally, and knowing your numbers.

Want to Know the Difference Between a Hustle and a Business?

Structure.
That’s it. The difference between someone who makes beautiful bags in their room and someone who runs a growing leather brand across Africa—is structure. And guess what? It’s learnable.

 

You’re Not Alone in This.

The good news is, there’s an entire community that’s got your back. We’ve seen it work. We’ve seen African creatives go from “just vibes” to international visibility, export-ready products, and even funding.

At Bellafricana, we don’t just hype talent, we equip it.
We’ve helped creatives just like you get their structure right, show up with confidence, and build a brand that doesn’t just survive—but grows.

 

Finally….

Start small, but start smart.
And when you’re ready to stop doing it alone, we’re right here—cheering you on, and walking with you.

 

Ready to build a business you’re proud of?
Join the Bellafricana community today and gain access to the tools, people, and visibility you need.

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Bellafricana published in african beauty product, Uncategorized, wellness products

Back to Our Roots: How Deezmundu is Revolutionizing Wellness with Ancient African Wisdom

Imagine carrying the whispers of your ancestors in your heart, feeling their ancient wisdom flowing through your veins, and knowing you have something powerful to share with the world. That’s exactly how Deezmundu came to life, not just as a business but as a sacred mission to preserve and celebrate the profound healing practices that have nurtured African communities for generations.

Founded on a deep appreciation for African heritage, Deezmundu represents something beautiful: the belief that our ancestors knew secrets about wellness that the modern world desperately needs to remember.

 The Journey of Discovery: From Research to Reality

Creating Deezmundu wasn’t just about opening doors – it was about opening hearts and minds to forgotten wisdom. The journey began with extensive research, meaningful collaborations with traditional healers, and countless hours spent understanding the intricate beauty of African wellness practices.

Every step was intentional, every partnership sacred, every detail crafted with the reverence these ancient practices deserve. The result? A welcoming space that doesn’t just embrace African culture – it celebrates it, honours it, and brings it to life in the most beautiful way.

More Than a Spa: Your Sanctuary Awaits

Step into Deezmundu, and you’re not just entering a wellness space – you’re crossing the threshold into a sanctuary where ancient beauty rituals dance gracefully with modern self-care. This is where your mind, body, and soul come home to themselves.

Here’s what makes this sanctuary so special:

  • Traditional body exfoliation that awakens your skin’s natural radiance
  • Time-honoured sauna treatments that detoxify and restore
  • Healing massages that carry generations of wisdom in every touch
  • Handcrafted treasures including luxurious perfume oils, rich shea body butters, authentic African black soaps, and aromatic incense

The Problems We’re Healing: Bringing Balance Back to a Chaotic World

Reconnecting with Mother Nature

In our synthetic-saturated world, we’ve forgotten what it feels like to be truly nourished by nature. Deezmundu brings you back to authentic, natural ingredients that don’t just treat your body – they love it.

Beyond Surface Beauty: True Holistic Healing

While others focus on quick fixes and surface solutions, Deezmundu goes deeper. Our treatments offer profound healing, detoxification, and restoration that touch your very essence.

Saying Goodbye to Chemical Overload

Tired of harsh, artificial products that promise the world but deliver irritation? Our handcrafted, chemical-free alternatives provide the pure nourishment your skin has been craving.

Reviving Lost Traditions

African beauty rituals have been healing and nurturing for centuries, yet they’ve been overlooked in our modern world. Deezmundu ensures these precious practices continue to thrive and transform lives.

Finding Your Perfect Balance

True wellness isn’t just about your body – it’s about harmony between mind, body, and spirit. Our aromatic incense and perfume oils create an atmosphere where stress melts away and peace takes root.

The Magic of Authenticity: Where Ancient Meets Modern

In a world flooded with synthetic solutions and empty promises, Deezmundu stands as a beacon of authenticity. We’re not just offering treatments – we’re offering transformation. We’re not just selling products – we’re sharing heritage.

Every visit to Deezmundu is a journey back to yourself, a reminder of the healing power that lives within nature, and a celebration of the incredible wisdom our ancestors gifted us.

The Deezmundu Experience: What Your Soul Has Been Searching For

When you choose Deezmundu, you’re choosing:

  • Tradition with intention – every practice rooted in centuries of wisdom
  • Nature’s pure embrace – ingredients that honour and nourish
  • Cultural celebration – heritage that lives and breathes in every moment
  • Holistic harmony – care that touches mind, body, and spirit
  • Authentic transformation – results that radiate from the inside out

A Sacred Mission: Nurturing Health and Heritage

Deezmundu isn’t just preserving African wellness traditions – we’re ensuring they flourish in the modern world. We’re creating a bridge between the ancient and the contemporary, the traditional and the innovative, the sacred and the accessible.

This is more than business; this is a calling. A calling to help people rediscover the magic of African wellness, to offer refuge from synthetic solutions, and to reconnect beautiful souls with the healing power of nature.

Your Invitation to Transformation

Ready to experience wellness the way your ancestors intended? Ready to trade synthetic for sacred, artificial for authentic, rushed for restored?

Welcome to Deezmundu – where ancient African wisdom meets your modern wellness needs, where every treatment is a celebration, and where your journey back to natural radiance begins.

Because when you honour the wisdom of the past, you illuminate the path to a more beautiful future.

 

Connect with Deezmundu:

  • 📞 Phone: 08177775802
  • 📸 Instagram: @deezmundu

Experience Deezmundu Today Your sanctuary of traditional African wellness awaits

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