Bellafricana published in Articles, business, Business Tips, Entrepreneurship

Why Email Marketing is Essential for Businesses

Why email marketing is essential

Today, let’s talk about something super important for your business: email marketing. Now, I know what you might be thinking, isn’t email kind of old-school? Well, think again! In today’s digital world, email marketing is a great way of communicating. It’s all about connecting with your customers in a way that’s personal, meaningful, and, dare I say, human. So grab a cup of coffee and let’s dive into why email marketing is essential for businesses more than ever.

Why email marketing is essential

 

The Human Connection

Okay, picture this: you’re scrolling through your social media feed, bombarded by ads and sponsored posts left and right. It’s overwhelming, right? That’s where email comes in. Unlike social media, email is like having a one-on-one conversation with your customers. It’s personal, it’s direct, and it allows you to really connect with your audience on a deeper level. Whether you’re sharing helpful tips, telling your brand story, or offering exclusive deals, email gives you the chance to show the human side of your business.

Beyond the Inbox

Email marketing isn’t just about sending out the occasional newsletter or promo – it’s a whole journey. From the moment someone signs up for your list to the time they become a loyal customer, email is there every step of the way. It’s like having a virtual assistant that guides your customers through the entire buying process, from discovery to conversion and beyond. And with smart segmentation and targeted campaigns, you can deliver the right message to the right person at the right time, making every interaction feel tailor-made for them.

Data-Driven Decisions

Now, I know what you’re thinking – how do I know if my emails are actually working? Well, that’s where the magic of data comes in. With email marketing, you’re not just shooting in the dark and hoping for the best. You’ve got real, tangible data that tells you exactly how your campaigns are performing. From open rates to click-through rates to conversion metrics, you’ve got all the info you need to make smart, data-driven decisions about your marketing strategy. It’s helps to show you exactly what your customers want. Don’t you think this is amazing, right?

Also read: Skills Every Creative Entrepreneur Should Have

Building Trust and Credibility

In today’s world, trust is everything. And guess what? Email marketing is like the trust-building guru of the marketing world. By consistently showing up in your customers’ inboxes with valuable content, helpful tips, and genuine interactions, you’re not just selling a product; you’re building a relationship. You’re showing your customers that you’re not just another faceless corporation; you’re a real person who cares about their needs and wants. And that, my friend, is how you build trust and credibility that last a lifetime.

The Power of Automation

Now, I don’t know about you, but I’m all about working smarter, not harder. And with email marketing automation, that’s exactly what you can do. Whether it’s sending out welcome emails, following up with customers who abandoned their carts, or nurturing leads through a drip campaign, automation takes the grunt work out of marketing so you can focus on what really matters, which is growing your business. It’s like having a virtual assistant that works 24/7, so you can spend less time on busywork and more time on growing your business.

 

Conclusion

So, there you have it, the lowdown on why email marketing is essential for businesses. It’s all about connecting with your customers in a way that’s personal, meaningful, and, most importantly, human. From building trust and credibility to driving sales and growing your business, email marketing is the secret weapon in your marketing arsenal. So, if you haven’t started using email marketing, what are you waiting for? Your customers are waiting to hear from you, so go ahead, hit send, and watch your business soar! 🚀

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Bellafricana published in africa, bellafricana, Community, Entrepreneurship, Handmade,

Skills Every Creative Entrepreneur Should Have

Skilll for Creatives Entrepreneur

Being a creative entrepreneur is like embarking on an adventure filled with challenges and triumphs. To succeed on this journey, you’ll need a unique set of qualities and abilities. Let’s explore some essential skills every creative entrepreneur should have that can help you navigate the exciting world of creative entrepreneurship.

Skills for Creative Entrepreneur

1. Embrace Taking Risks:

Creative entrepreneurship is all about taking chances and exploring new opportunities. Don’t be afraid to step out of your comfort zone and try new things. Taking risks can lead to exciting discoveries and unexpected successes along the way.

2. Build Strong Connections:

Connections are key in the creative industry. Cultivate your networking skills by meeting new people, joining communities, and forming meaningful relationships. You never know where a connection might lead you or what valuable insights you might gain from others.

3. Understand Your Finances:

Money matters can be intimidating, but it’s crucial to have a basic understanding of your finances. Learn how to budget, track your expenses, and manage cash flow effectively. Being financially savvy will help you make smarter decisions and keep your creative business on solid ground.

4. Stay Flexible and Resilient:

The creative world is ever-changing, so it’s essential to adapt and bounce back from setbacks. Stay flexible in your approach, learn from your mistakes, and keep pushing forward. Remember, every challenge is an opportunity for growth.

5. Be Creative:

Your creativity is your greatest asset as a creative entrepreneur. Nurture it by exploring new ideas, experimenting with different techniques, and staying open to inspiration from the world around you. Your unique perspective is what sets you apart from the crowd.

6. Communicate Effectively:

Clear communication is essential for building relationships and getting your message across. Practice active listening, express yourself clearly, and be receptive to feedback. Good communication skills will help you connect with clients, collaborators, and audiences more effectively.

7. Manage Your Time Wisely:

Time is precious when you’re juggling multiple projects and deadlines. Learn how to prioritize tasks, set realistic goals, and organize your schedule efficiently. By managing your time wisely, you’ll be able to stay focused and productive, even when things get busy.

8. Never Give Up:

Building a creative business takes perseverance and determination. Stay motivated, stay positive, and keep pushing forward, even when the going gets tough. Remember, every setback is a chance to learn and grow stronger.

Conclusion:

As I conclude about the must-haves for every creative entrepreneur, remember this: it’s not just about being talented, but also about having the right attitude and skills. By being open to taking risks, making friends in your field, understanding money basics, staying flexible, being creative, communicating well, managing your time wisely, and never giving up, you’ll be setting yourself up for success. So, keep believing in yourself, keep learning, and keep going after your dreams. You’ve got this!

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Bellafricana published in africa, bellafricana, business, Community, Entrepreneurship,

Google SEO Course With Bukky Asehinde

Google SEO

Getting noticed online might feel like a challenge, but The Invisible To Page One Google SEO Course with Bukky Asehinde is here to make it easier. In this blog post, we’ll explore how this course helps people and businesses step into the spotlight on the first page of Google search results.

Google SEO

Finding Your Way Online:

Navigating the internet can be confusing, especially if you’re invisible to Google search engines. The Invisible To Page One Google SEO Course will be your guide, showing you the ropes of SEO (Search Engine Optimization) and how to get noticed.

Understanding SEO:

SEO might sound like a techy term, but this course breaks it down. You’ll learn the secrets of SEO and gain practical skills to boost your online content and climb up the Google search engine ladder.

Creating Content that Works:

Content is crucial, but not all content is created equal. The course teaches you effective content strategies, so you can create engaging, relevant, and search-friendly content that speaks to your audience.

Mastering Keywords:

Keywords are like the secret codes for Google search engines. The course teaches you how to find and use keywords effectively, making sure your content matches what people are looking for.

Understanding Analytics:

Success is measurable, and the course emphasizes the importance of analytics. You’ll learn how to read data, track your progress, and make smart decisions to keep improving.

Community and Friendship:

   It’s more fun to share the journey. The Page One Course creates a community where you can connect, share your experiences, and learn from others who’ve faced similar challenges.

Setting You Up for Future Success:

   This course isn’t just about today; it’s an investment in your future online success. By giving you the skills to navigate the digital world, The Invisible To Page One (IPO) Google SEO Course empowers you to stay visible and relevant in the years to come.

Google SEO

Going from invisible to the first page of Google search results is a big deal. The Invisible To Page (IPO) One Google SEO Course is like a friendly guide, helping individuals and businesses not just be online but stand out in the vast digital world. And also become top and trusted in your industry.

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Bellafricana published in business, Community, Entrepreneurship, Growth, Home & Living

How to Avoid Burnout as a Creative Entrepreneur

Burnout
Introduction:

Being a creative entrepreneur is exciting, but it can be overwhelming. This blog post shares easy tips to help you protect your well-being and avoid burnout as you navigate the world of creative business.

Staying healthy

1. Set Clear Work and Life Limits:

Decide when work starts and ends, and create a space just for work. This way, you keep your creative energy safe and find a balance between your job and personal life.

BURNOUT

2. Make Time for Yourself:

Don’t forget to take care of yourself. Sleep well, eat good food, and move your body. Doing things that make you happy and relaxed is crucial for a healthy mind.

BURNOUT

3. Break Big Tasks into Small Steps:

Don’t let big projects stress you out. Break them into smaller tasks that are easier to handle. Achieving small goals feels great and keeps you from feeling overwhelmed.

BURNOUT

4. Ask for Help When Needed:

You don’t have to do everything alone. If things get too much, share tasks with others. This could mean hiring someone or teaming up with fellow creatives.

BURNOUT

5. Plan Relaxing Time:

Schedule breaks for yourself. Whether it’s a short break during the day or a day off, taking time to relax prevents burnout and keeps your creativity alive.

BURNOUT

6. Find Inspiration Outside of Work:

Look for inspiration beyond your business. Explore different arts, try new hobbies, and appreciate the simple things. This variety can spark new ideas and keep you excited about your work.

BURNOUT

7. Connect with Other Creatives:

Don’t be alone in your creative journey. Connect with other creatives, online or offline. Sharing experiences with people who understand can make you feel supported and less stressed.

Staying healthy

8. Don’t Overcommit:

It’s okay to say no. You can’t do everything. Focus on what matters most to you and say no to things that might make you too busy or stressed.

Staying healthy

9. Take Time to Look Back and Celebrate:

Think about your journey and celebrate your achievements, big or small. This helps you feel good about your progress and motivates you to keep going.

Staying healthy

Conclusion:

Being a creative entrepreneur should be fun, not exhausting. By taking small steps to care for yourself and your work, you can enjoy your creative journey without burning out. Remember, your well-being is the key to your creativity and success.

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Bellafricana published in africa, Articles, bellafricana, Entrepreneurship, Growth,

A Letter of Encouragement To A “Dear Entrepreneur”

A letter of encouragement

I know, my dear entrepreneur, that sometimes the beginning of the year can stir a mix of emotions, including anxiety and fear.

I want you to know that you’re not alone in feeling this way. I’ve been there, standing at the intersection of aspirations and uncertainties. Two years ago, I, too, faced a crossroads that nearly led me to give up on my business. But here’s what pulled me through, and I believe it can be a guiding light for you as well. And that is why I decided to come up with A letter of encouragement to a “dear entrepreneur.”

1. Show Yourself Compassion:

In the pursuit of ambitious goals, we often forget the importance of self-compassion. It’s okay not to have everything figured out. Be gentle with yourself, change your perspective, celebrate your victories, and embrace the learning curves.

A Letter of Encouragement
2. Prayer and Divine Guidance:

Lean into your faith and seek guidance from God. Personally, prayer became an anchor during uncertain times. Trust in the divine plan for your life, and let it guide you through the uncharted waters.

Enter the year knowing that “God has worked all things for your good” not that He is still in the process of working it out!

Meaning: It’s not going to happen in your future, it is already DONE!

So renew your mindset to this FACT and OPEN your eyes to the opportunities around you.

A Letter of Encouragement

3. Show Up, Despite the Feelings:

There’s tremendous power in showing up, especially when the weight of anxiety tries to hold you back. Sometimes, the simple act of putting one foot in front of the other opens up new possibilities. Remember, courage is not the absence of fear but the triumph over it.

A Letter of Encouragement

4. Stop Overthinking:

Overthinking is a silent thief of joy and progress. Break free from the shackles of overanalysis. Trust your instincts, make decisions with the information at hand, and allow room for spontaneity and creativity.

My dear entrepreneur, remember this; you possess a resilience that has carried you through challenges before, and it will continue to do so. The canvas of a new year is blank, awaiting the strokes of your creativity and the colors of your determination.

I encourage you to carry these lessons with you. Be kind to yourself, seek guidance, show up bravely, and release the burden of overthinking. Remember, you have the strength within you to turn the uncertainties of the future into opportunities for growth.

May this year be a canvas painted with success, joy, and fulfillment.

With unwavering support and belief in your journey,

Ps: click here to listen to this message from me

Rooting for you always,

Bukky Asehinde (aka Creatives Mother Hen),

Founder at Bellafricana.

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Bellafricana published in africa, Arts & Crafts, business, Business Tips, Community,

Bellafricana’s End of Year Round Up

Year end round up

Reflecting on the past 12 months, our 2023 end of year round up is a journey through the highs, the lessons, and the growth. Join us as we revisit milestones, celebrate achievements, and look forward to what this year holds. It’s a moment to appreciate the collective journey and the stories that have shaped our year.

We kick off this with a Letter from our founder Mrs Bukky Asehinde, to you;

As we bid farewell to 2023, I find myself reflecting on a chapter that almost didn’t happen – a chapter I was almost ready to close. I sat on my laptop about the same time last year ready to inform you that Bellafricana was shutting down!

I share this not just as a founder but as a companion on this winding entrepreneurial road.

Exactly a year ago, at the verge of giving up, I faced the daunting prospect of letting go of Bellafricana. Relocating to the UK with my young family added to the weight of uncertainty.

If you’re a dream carrier who recently relocated, the struggle might hit close to home! Balancing the need for a stable income against the pursuit of your entrepreneurial dreams can be a real challenge.

In pursuit of what seemed like a promising detour – 7 months of searching for a job, finally getting a new job as a Community and Marketing Manager – I walked away after just one month. Little did I know that this detour was a divine setup for a remarkable comeback.

At this juncture, I realised my passion for realising the Bellafricana dream had transformed into an unyielding obsession to achieve it.

This year, I dared myself to dream again: Have a look at the milestones summary –

  1. Re-Opened the Bellafricana tech-enabled community FREE in March 2023, a home for more creative entrepreneurs.
  2. Launched Bellafricana Pop-up Store in Nigeria in April 2023.
  3. Introduced Bellafricana Travels in April/May 2023.
  4. Launched Bellafricana UK with a pop-up event on London’s Oxford Street in July/August 2023.
  5. Introduced my first official course, the Invisible to Page One Google SEO Course in November 2023.
  6. Embarked on one-on-one business coaching sessions, charging at least £100 an hour, in November 2023.

I give all the glory to God for turning my test into a testimony. He has a way of working it all out for our good.

Why am I sharing this? Because I know the weight of uncertainty, the frustration of unmet expectations, and the contemplation of letting go. If you’re at that crossroad, let me be the voice that says, “Your detour might just be a setup for a remarkable comeback.”

Hold on, dear entrepreneur. Trust the process, the detours and the unique journey that is yours. It’s not always about the speed but the direction.

May your year close with hope, renewed courage, and the unwavering belief that, indeed, the best is yet to come.

Rooting for your journey,

Bukky Asehinde (Founder, Bellafricana).

 

January 2023

We started the year 2023 with our members meet-up. We are always keen on having our members start the year on a high note and the meet-up is put in place to have them come together to network, collaborate, and set goals together.

By now you should know that Bellafricana isn’t just a community that helps creative business owners grow, we are a family.

The wellbeing of our members is as important to us just like the growth of their businesses and we are so glad that our members are always able to draw strength from one another to keep going.

Year end round-up

 

 

February 2023

In February, our founder, Bukky Asehinde visited the Pure London Fashion Week in Olympia London (an event that brings together the brightest minds in the fashion and lifestyle industry twice a year) together with some Bellafricana members and used it as an opportunity to collect buyers & key supplier’s contacts for members

Year round up

March 2023

We kicked off March with an extraordinary news that our dynamic CEO, Bukky Asehinde, has not only caught the spotlight but has soared onto the esteemed African Founders list of 100 Most Inspirational Female Founders in Africa.

Bukky Asehinde’s journey has been a testament to resilience, innovation, and a commitment to excellence. Being recognized among the most inspirational female founders is not just an accolade, it’s a celebration of her relentless pursuit of excellence.

Year Round up

 

In a bid to deepen our commitment to the African Creative community, we opened up our doors to even more creative entrepreneurs to come into the Bellafricana family for FREE.

We did this to allow us serve more people, grow the community, and provide the support and resources creative entrepreneurs need to succeed. In just days of opening, we recorded over 2000 more members join the community.

Year Round up

 

Bellafricana got attention through various press releases, shining a spotlight on our unwavering commitment to supporting creative entrepreneurs.

The press release is a testament to Bellafricana’s dedication for its pivotal role in championing the cause of creative entrepreneurs. It emphasised our tireless efforts in creating a nurturing ecosystem that empowers and uplifts creatives entrepreneurs.

Year Round up

 

We hosted impactful webinars, with remarkable entrepreneur who graciously shared their journey through the world of creativity and business.

They took us on a journey from the inception of their creative venture to the strategies they employed in overcoming challenges. Their story resonated deeply, providing a firsthand account of the highs and lows of the entrepreneurial journey.

The impact was profound. demonstrating the power of determination, innovation, and passion within the creative business landscape.

If you would like to get some of the recap, click here

Year round upYear round up

 

We understand how every creative business owner with amazing products constantly ponders on how to increase sales and that was why we had a webinar with the founder of Naijasalesmaker on “how to sell out your creative product and increase your sales in 30 days”.

 

The best strategies to increase sales were taught, and the impact on community members was very profound.

Year round up

 

March left us on a sad note with a heavy heart as we bid farewell to a beloved founding member of our community, Ghaneeyah Sulaima-Olokodana.

Year round up

 

April 2023

In April, we launched Bellafricana Travels, we wanted to encourage as many entrepreneurs as possible to explore the world and see the endless possibilities outside their Country of Residence.

Our first destination on the map? The vibrant city of Kigali.

Year round up

 

Our first journey to Kigali was nothing short of spectacular, with 18 travellers from Nigeria (60% first-time travellers).

We were greeted like kings and queens in Kigali, where we reveled in the joy, beauty, and positive energy.

For us, this journey was very important. From the amazing sights of Kigali to the intriguing encounters. Click here to see the throwback.

We’re already thinking ahead to the next trip while we reflect on this amazing one.

Stay tuned for additional updates on travel in 2024.

Year round up

 

In the continued spirit of empowering our creative community, we hosted another impactful webinar, this time featuring the founder of Happy Coffee International, this visionary entrepreneur generously shared her journey. From ideas to the strategic moves that propelled her venture to where it is today.

Year round up

 

We had an online fashion workshop and it was all about the theme “Business of Fashion. We learned how to rock the fashion world without breaking a sweat. CEO Bluvelvet Consulting shared smart tips on selling clothes online, how to get noticed, and the secret sauce to make your fashion business shine.

We also learned quick tricks for online success and simple strategies for making your fashion dreams come true.

Year round up

 

Bellafricana Marketplace pop-up store in Victoria Island (within the Good Beach) officially launched for small creative brands to showcase their products. Making it easier for them to be able to sell to a wider audience.

Year round up

 

We gathered for an unforgettable Easter meetup at the good beach, and oh, what a day it was.

We had a blast at the good beach! From beach games to chilling under the sun, it was all about fun, play, and pure relaxation.

It was really an unforgettable moment.

Year round up

 

We set off on a creative trip together for 7days. Creative brands jumped at the chance to showcase their amazing works, build new relationships with customers, and increase visibility and sales during our 7-Day Creative Challenge.

We had over 250 creative brands, who were part of the creative challenge.

Year round up

 

May 2023

We had a family virtual chat, which gave us a great chance to be together, connect, and work together on a range of subjects that are important to all of us.

The goal of the virtual conversation was to establish a welcoming environment where we could exchange thoughts, perceptions, and firsthand knowledge, all while strengthening our community of like-minded people.

Year round up

 

The monthly virtual expert drop-in session was created specifically to help our creative community get in touch with seasoned pros and advance their artistic endeavors.

Year round up

 

June 2023

Our Father’s Day pop-up event in the Bellafricana Market Popup store was fantastic! It was all about creating a unique and unforgettable Father’s Day experience.

Year round up

 

We organized an exclusive course titled “Dollars and Designs,” which focused on creating a strong financial plan for your creative enterprise.

The program focused on the specifics of funding creative endeavors and was led by the founder Kobaaccountant, who is a seasoned financial expert.

Dollars and Designs go hand in hand in the creative industry. The purpose of this class was to equip you with the financial knowledge necessary to fuel the growth of your creative enterprise.

Year round up

 

Imagine spending time online with seasoned creative entrepreneurs who have overcome obstacles, broken through barriers, and successfully monetized their creative visions. That’s exactly what happened during our virtual events.

Our guests talked about how they achieved success in the creative industry. It was an incredibly entertaining and enlightening conversation. We discussed business, creativity, and the keys to overcoming adversity and succeeding in life.

Year round up Year round up Year round up

 

We launched a masterclass together with Princess Adeyinka Tekenah, founder of Happy Coffee International on Grant funding for Creative Entrepreneurs who are searching for the basic key to unlock financial support for their business.

Year round up

 

In May, we launched our monthly expert drop-in sessions, exclusively for members of our fantastic creative community. This was an opportunity to network with industry experts and advance their artistic endeavors.

Not one, not two, but four experts were on call in June! They were all ready to answer any of your urgent queries on grant funding, branding, PR, accounting, sales, and marketing.

Year round up

 

July 2023

The power of a determined mind is this tremendous force that can propel you past obstacles and lead to amazing accomplishments.

We held a revolutionary webinar titled “Imposter Syndrome: Overcoming Fear of the Numbers in Your Business”. It was an incredible session designed to help them overcome those obstacles and acquire the financial self-assurance required to succeed in business.

Year round up

 

We had yet another fantastic Instagram Live session! We had the privilege of speaking with three amazing creative entrepreneurs, and I can tell you that they gave some really insightful information about their backgrounds and experiences.

These tales serve as fuel for your own adventures, regardless of where you are in your creative journey. Learning from people who have been there, and done that, has a certain enchantment.

Year round up

 

We were overjoyed that Her Network honored our CEO, Bukky Asehinde, for her exceptional accomplishments and services.

Her Network is a platform that champions and celebrates the achievements of women across various sectors, shining a spotlight on those who are making a difference.

According to their statement, “In the bustling world of small creative businesses, there is one name that stands out as a beacon of hope and support: Bukky Asehinde.

With a passion for uplifting and enabling creative entrepreneurs, Bukky has become a renowned champion and ambassador for small creative business owners around the world.”

We are incredibly happy for the CEO’s well-earned accolades. Our staff and the entire creative community are continually inspired by her dedication and vision.

Year round up

 

We understand that, particularly if you’re choosing to keep things quiet, it’s easy to feel a little alone despite being a part of a community.

Our meet-up in Lagos mainland was more than simply an occasion; it provided an opportunity for community members who had never before interacted to become friends. Envision the delight of finally putting names to faces, the relationships, the ease, and the laughter.

Year round up

 

Our founder got featured in her first International Podcast on Third Culture Africans. Click here to listen…

Year round up

 

Bellafricana officially launched and registered in the UK. We held one of London’s biggest pop-up events in Oxford Street, and it was a huge success. With a record of 21,000+ shoppers over the 7-day pop-up event.  It was a celebration of culture, creativity, and community rather than just a spectacle.

But there’s still more! We provided the entertainment with activities that made everyone laugh, a karaoke session, and, of course, a mouthwatering spread of food that satiated every appetite.

Year round up

 

August 2023

Our CEO discussed how businesses may thrive by prioritizing community in a critical talk with Founders Institute.

Consider a discussion where the topic of the importance of community to startup success was raised. Our CEO gave tips, tactics, and experiences on how to take a community-first stance.

Talking with Founders Institute gave her a chance to add to a larger discussion about building community, connection, and cooperation within the startup ecosystem.

Year round up

 

September 2023

Bukky shared how she pulled off a successful pop-up London event on Oxford Street to community members as a means of encouraging them to DARE-to-dream-BIGGER.

Year round up Year round up

 

We hosted a mindset webinar together with a mind hack coach who shared about the mind, money, and business.

Year round up

 

We released free ebooks on getting funding for African Creative Startups and on how to boost sales to further enable our community members. See them here…

Year round up Year round up

 

All work and no play, they say?…

We hosted a virtual movie night with Bellafricana members so they could chill, relax, and take a break from running a business.

Year round up

 

October 2023

In October, we teamed up with the team at Waffles AI to host a webinar called “From Chat to Check out: Mastering eCommerce Growth with Whatsapp’. A workshop to help them understand how to sell more online via WhatsApp.

Year round up

 

Bellafricana showcased and promoted some black artists, creatives, designers, and entrepreneurs within the community across our various marketing platforms. This gave us an opportunity to not just celebrate and encourage them but to also have other members be inspired by their creativity.

Year round up

 

November 2023

Bukky Asehinde launched a Google SEO Course Program focused on showing creative entrepreneurs with handmade products how to rank on the first page of Google so they get found (online) globally and be in the top 10 in their industry without bothering about social media algorithms.

26 founding members got the opportunity to learn and join the Invisible to Page One Google SEO Course Program.

Can’t wait to join the next Cohort? Click here…

Year round up

 

December 2023

December started on a high note. Talk about ending the year with gratitude. Bellafricana was honored as one of the top 100 fastest-growing SMEs in Nigeria for 2023 by Business Day.

This award was a celebration of every creative in Bellafricana, every entrepreneur, every customer, and every partner who has been a part of our journey.

Year round up

 

As a norm in the Bellafricana Community, we like to end the year with some warmth and extend an act of kindness amongst our members. We re-introduced the December Gift Exchange, where members of our community pick their fellow members to gift them as a way to appreciate and encourage them for the year ahead.

This always has a huge impact on our members…

Year round up Year round up Year round up

 

The year is definitely one we would never forget.

Thank you for staying with us throughout the year and being a part of the Bellafricana journey.

Let’s countdown to the year 2025 (Happy New Year in advance). I can’t wait to send you letters.

Oh yes! Before I leave, here are 4 major focus for our first quarter of 2024:

1. Bellafricana eCommerce in the UK is coming…

2. Bellafricana storage and fulfillment solution for creative business owners who are ready to expand in the UK and global markets.

3. Invisible to Page One Google SEO Course Cohort 2 is coming..

4. The Bellafrica Pop-up London 2024 is coming..

Excited? We are too..

Thank you for reading.

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Bellafricana published in business, Business Tips, Entrepreneurs & Apps, Entrepreneurship

Six Skills To Have As A Creative Business Owner

Six major skills that would take you to your next level in business

Running a creative business is like steering a ship in uncharted waters, and having the right skills is your map to success. As a creative business owner, you’ll need six essential skills to make your journey smoother. From working well with your team to making smart deals, let’s explore these skills that can turn your creative passion into a thriving business

 

1. People Management and Leadership

Leading with care and guidance is vital for effective people management. It’s about understanding, supporting, and inspiring your team to succeed together. In a creative business, this creates a positive environment where everyone can thrive.

Six major skills that would take you to your next level in business

2. Negotiation

In creative business, negotiation is like working together on a puzzle and finding solutions that make everyone happy. It’s about talking, understanding each other, and creating partnerships that go beyond just a simple deal, setting the stage for success we can all share.

Six major skills that would take you to your next level in business

3. Sales and Marketing

Marketing gets attention, and sales steps in to seal the deal, creating a cycle of new customers and growth. It’s like a tag team where they each have a role, making sure your business keeps growing and bringing in more happy customers.

Six major skills that would take you to your next level in business

4. Decision making

Decision-making is like being the boss of choices. It’s about thinking, picking the best option, and steering towards success. In business, it’s not just one choice it’s a bunch of them that lead to growth and success, like driving a ship to where you want to go.

Six major skills that would take you to your next level in business

5. Innovation

Innovation is like having awesome new ideas to make things better or create something totally new. It’s the key to progress, helping businesses grow and stay ahead by finding smarter and cooler ways of doing things.

Six major skills that would take you to your next level in business

6. Money Management

Handling your money is a bit like being the boss of your wallet. It’s about making smart choices, like saving up and planning for what’s ahead. Whether it’s saving a bit each month or being careful with how you spend, good money management is like steering your financial ship, making sure you’re ready for whatever comes your way.

Six major skills that would take you to your next level in business

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Bellafricana published in africa, Articles, bellafricana, Entrepreneurship, Events,

The Evolution, An Exhibition Of African Lusture

the evolution

Jopee Dairo, the creative force behind THE EVOLUTION, is on a mission to bring change and shed light on the rich artistic heritage of the African people. This event is more than just an exhibition; it’s a platform that showcases the evolution of African art and culture.

Jopee Dairo is not just a visual artist but a storyteller, using various digital and mixed media forms to narrate tales from the African perspective. His inspiration is rooted in the greatness of the Black race and the untold stories that lie beneath the surface.

At THE EVOLUTION event, attendees can expect a captivating experience filled with intriguing, educational, and fascinating works of art. These pieces are not merely for purchase but also forging connections and rekindling memories of the goodness that has been lost and the promising future that lies ahead. Click here to register.

Here is an interview session with Jopee Dairo.

ABOUT JOPEE DAIRO

1. What inspired you to become a digital artist?

Ans: Firstly, My name is Gbemisola Joseph Dairo popularly known as Jopee Dairo; I am a Visual Artist with a uniqueness in telling stories from the African perspective using all forms of Digital and Mixed Media. I was inspired by the greatness of the Black race and the untold stories that lie beneath.

2. Can you describe your artistic style and how it has evolved over the years?

Ans: I am a mixed media artist who paints ideas to life with the digital use of African fabric patterns such as Kente, Adinkra, and Ankara. Over the years my Art has moved from mere creation of Artworks using black photography to telling untold stories about the greatness of motherland Africa.

3. What themes or concepts do you explore in your digital art?

Ans: Societal values, history, and change.

4. Are there any artists or influencers who have had a significant impact on your work?

Ans: Yes. These are the likes of Bisa Butler, Mayowa Lawal, and Mayowa Alabi.

5. How do you incorporate African culture and heritage into your digital art?

Ans: Africa is Art and Art is Africa. Photography has been my greatest tool as it gives me the limitless freedom I need to create compelling stories with my Art.

6. Can you share your creative process from idea to finished artwork?

Ans: From the point of conception, I do rough sketches on paper, do research, and prepare my storyboard, and then I relate with my photographer based on the concept. Once we come to terms, we get model(s) who we share the idea with and once that works, we proceed to shoot photography. The last part is when I get to do my digital edit, print, and put off for sale.

7. What challenges have you faced as a digital artist, and how did you overcome them?

Ans: One of the major challenges is finding inspiration not just to create but to continue. Other challenges are in the areas of affording gadgets, power supply, and understanding the markets.

I have found comfort in sharing my challenges with established artists or models whom I look up to in the business of Arts and Creativity. A problem shared is half solved, right? I am not there yet, but I am overcoming my challenges gradually.

8. What achievements or milestones in your career are you most proud of?

Ans: Having my work nominated for best documentary at the African Magic Viewer’s Choice Awards (AMVCA) 2023, featuring on a project with Ghana’s renowned Glenn Samm, and partnering at the BellAfricana UK Summer Pop-up 2023. I am quite proud of being the only Nigerian in my category and being one of the very few Nigerians to be nominated for the Accra Music and Arts Award 2023.

9. Do you have a favorite piece of artwork that holds special meaning to you?

Ans: Yes I do, and that will be “Wails of a Mother”, a project I did in collaboration with Ghana’s Journalist and Model coach; Titus Dhoku.

10. How can art enthusiasts and collectors connect with you and acquire your digital art pieces?

Ans: I can connect with you on my social media platforms at iamjopeedairo.

ABOUT THE EVOLUTION

1. What inspired you to organize THE EVOLUTION, and what is its overarching mission?

Ans: Change. The mission is to showcase the rich artistic heritage of the African people and how we have evolved.

2. Can you provide an overview of what attendees can expect at the event?

Ans: Everyone should come to the Evolution expecting to see intriguing, educating, and fascinating works of art. These are Arts that they are not just compelled to buy but connect with and spur memories of goodness that have been lost and the better end that fast approaches.

3. How did you select the participating artists and their collections for the exhibition?

Ans: The participating artists are those who have been found with a like mind backed with some indigenous taste in Arts, even in the uniqueness of their styles.

4. What role do you believe events like THE EVOLUTION play in promoting African art and creativity?

Ans: Events like this are pivotal to spreading the awareness of African culture and the dignity that comes with it.

5. Can you share any highlight or unique features of THE EVOLUTION that make it a must-attend event?

Ans: This event is the first of its kind on the mainland of Lagos, Nigeria with international attention in Europe and about five (5) other African countries. The event sets a new standard for artists, photographers, and stakeholders in the creative space in Africa and the diaspora.

6. Are there specific goals or messages you aim to convey through this event?

Ans: Yes there are. Change, standard, freedom, and the endless possibilities that avail for the black race irrespective of the misconceptions of the past or the present are key ideas we aim to preach.

7. How can businesses and organizations benefit from attending THE EVOLUTION?

Ans: We have sponsorships, partnerships, and vendor opportunities for brands and businesses that we will in turn showcase to our audience.

8. Are there any notable speakers or workshops planned during the event?

Ans: No, it’s not an event for workshops, however, there will be lots to learn as exhibitors and brands engage the audience.

9. What steps have you taken to ensure a memorable and immersive experience for the attendees?

Ans: We’ve got a conducive location in the heart of Lagos, music that resonates with the theme of the event, and maximum security.

11. How do you envision the future of THE EVOLUTION and its impact on the creative community?

Ans: The Evolution is a concept that will shift paradigms and change the narratives of the Arts and creative space in Africa.

12. How can individuals interested in attending or supporting the event get involved or obtain tickets?

Ans: All information needed regarding this will be made available on our Instagram page @iamjopeedairo including attendants’ forms as it is a free-to-attend but registration-compulsive event.

Jopee Dairo’s artistic style is a blend of mixed media, where he brings ideas to life using digital techniques and incorporates African fabric patterns such as Kente, Adinkra, and Ankara. His artistic journey has evolved from creating art using black photography to delving deeper into the untold stories that celebrate the greatness of Africa, the motherland. Through his work, he aims to not only create art but also to convey the narratives and histories that often go unheard. This event promises to be very interesting and specifically to help creative brands. Click here to register.

 

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Bellafricana published in africa, Arts & Crafts, Beauty, Clothings, Destinations,

Unleashing African Creativity: The Best Finds on Bellafricana Marketplace

Jurinest necklace on bellafricana marketplace

Africa is a continent brimming with diverse cultures, rich traditions, and a vibrant artistic heritage. From intricate handwoven textiles to beautifully carved wooden sculptures, African creativity knows no bounds. In this blog post, we invite you to embark on a journey of discovery as we explore the best finds on Bellafricana Marketplace, a treasure trove of African craftsmanship.

    1. Handcrafted Jewelry:

Adorn Yourself with African Elegance Discover the allure of African-inspired jewelry, meticulously handcrafted by skilled artisans. From beaded necklaces to statement earrings, each piece tells a unique story and adds a touch of cultural sophistication to any ensemble. Accessories are like vitamins to fashion – you can’t have too many, there is always room for enough. Each with different fiitings, patterns, colours and stones, Jurinest has put in too much into bring light and beauty to accessory, you don’t need a knight in shining armor when you have your statement accessory.

Jurinest necklace on bellafricana marketplace

 

     2. Home Decor Delights:

Transform Your Space with African Flair Bring the spirit of Africa into your home with stunning home decor items. From vibrant Ankara-printed cushions to intricately designed African string arts using nails and strings, these pieces not only beautify your living space but also serve as a testament to the continent’s rich heritage. Products used for this wonderful piece are lcally made, this showcases the uniqueness of African culture and the beauty it beholds. This art is particularly made by Artini.

 

Wall String Art
      3. Fashion Items:

African-Inspired Apparel for Every Style Experience the fusion of tradition and contemporary fashion with African-inspired apparel. Bellafricana Marketplace offers a diverse range of clothing items, from colorful dashikis to elegant Ankara dresses, allowing you to express your individuality through vibrant African prints. This Afrilush Adire bubu gown is a captivating blend of Nigerian cultural heritage and modern fashion sensibilities. Rooted in the age-old art of Adire textile dyeing, this unique gown showcases the beauty of traditional Nigerian craftsmanship while embracing contemporary design elements. Perfect for hangouts, events and any formal occasion.

Adire Bubu Gown

      4. Natural Beauty:

Harnessing the Power of African Skincare Explore the world of African beauty rituals with natural skincare products. From shea butter-infused body lotions to exfoliating soap, cream and serums. These products are crafted with love and harness the nourishing properties of indigenous African ingredients to rejuvenate and pamper your skin. All skincare products in the bellafricana marketplace has been tested and trusted and the results are amazing.

Dara Body Butter

    5. Afrocentric Art:

Elevate Your Walls with African Masterpieces Discover the work of talented African artists and adorn your walls with breathtaking paintings and art prints. From contemporary abstract pieces to traditional African art forms, each creation is a visual celebration of Africa’s rich artistic heritage.

Ronke Scott Gallery Artworks MINIATURES sold on Bellafricana Marketplace

       Conclusion:

Bellafricana Marketplace is a gateway to African creativity, offering a curated collection of exquisite products that embody the essence of the continent. By supporting local African creatives and entrepreneurs, you not only bring a touch of Africa into your life but also contribute to the preservation and celebration of African heritage. Unleash your creativity, embrace African craftsmanship, and let Bellafricana marketplace be your guide to the best finds that the continent has to offer.

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Bellafricana published in africa, Arts & Crafts, bellafricana, Entrepreneurship, Events,

Bellafricana Brings African Creativity to Oxford Street, London with a Spectacular Summer Pop-Up Event

bellafricana summer pop up UK

Bellafricana, the renowned tech-enabled community organization that celebrates and enables creative entrepreneurs, is thrilled to announce its highly anticipated Summer Pop-Up Event in Oxford Street, London.

After seven successful years of fostering connections and promoting African craftsmanship in Nigeria, Bellafricana is now ready to captivate the hearts of Londoners with an extraordinary showcase of African talent and their creativity to promote non-oil export in Africa.

The Summer Pop-Up London Event will take place over seven exciting days, from Monday, the 31st of July to Sunday, the 6th of August, at a prime location in London, Oxford Street, Central London (Europe’s busiest shopping street). This exclusive event will bring together a curated selection of the finest African brands, offering a captivating array of handcrafted products across various categories, including fashion, accessories, home decor, beauty, and more.

With a proven track record of hosting six major pop-up events in Nigeria, Bellafricana has gained a reputation for curating exceptional collections that embody the spirit of Africa. This Summer Pop-Up Event in London promises to be a celebration of African culture, craftsmanship, and entrepreneurial spirit.

Attendees will have the unique opportunity to immerse themselves in the vibrancy of African creativity. From intricately woven textiles to bold and contemporary designs, each product tells a story and reflects the rich heritage and diversity of the African continent. Engage with passionate creators, hear the inspiration behind their works, and discover the remarkable talents that Bellafricana’s community represents.

“Our vision at Bellafricana is to showcase the beauty and innovation that Africa possesses,” says Bukky Asehinde, Founder and CEO of Bellafricana, a Nigerian zero oil export Ambassador. “We are thrilled to bring our Summer Pop-Up Event to London, a city renowned for its love of creativity and diverse cultural experiences. Our aim is to bridge the gap between African creatives and the global market, while offering Londoners a unique and authentic shopping experience.” Bellafricana is endorsed by the Nigerian Export Promotion Council, the Federal Government of Nigeria Apex Institution for the promotion, development and diversification of export.

By attending the Bellafricana Summer Pop-Up London Event, patrons not only support and empower African creative entrepreneurs but also gain access to exclusive, handcrafted products that are often hard to find elsewhere. Each purchase made at the event contributes to the growth and sustainability of the creative community, making a tangible impact on the lives of talented individuals and their communities.

Bellafricana’s Summer Pop-Up London Event is a must-attend for fashion enthusiasts, interior design aficionados, art lovers, and anyone seeking distinctive and ethically made products with a story to tell. Join us as we redefine the narrative around African craftsmanship, promote cultural exchange, and celebrate the ingenuity of creative entrepreneurs.

Click here to STOP “N” SHOP a piece of Africa at Bellafricana Summer Pop-Up London on Oxford Street.

Event Details:

● Event Name: Bellafricana Summer Pop-Up London

● Dates: July 31 to August 6

● Venue: 58 Oxford St, London W1D 1BH For more information about Bellafricana and the Summer Pop-Up Event,

Please visit [www.bellafricana.com], register as a vendor at [www.bellafriana.com/pop-up-London], get your free tickets to attend the event here, for partnerships or sponsorship email [[email protected]], stay updated on the latest news and updates by following Bellafricana on social media [@bell_africana, @bellafricanauk].

About Bellafricana:

Bellafricana is a tech-enabled community organization that promotes and enables creative entrepreneurs in Africa. Founded in 2016, Bellafricana serves as a platform to showcase the beauty and innovation of African craftsmanship, connecting creative African-owned businesses with a global audience. Through pop-up events, online platforms, and community engagement, Bellafricana celebrates the diversity, heritage, and entrepreneurial spirit of Africa.

Media Contact: Name: Bukky Asehinde, Position: Founder/CEO, Email Address: [email protected], Phone Number: +44 (0) 800 001 6502

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At Bellafricana our aim is to help you connect with creative, unique and quality African owned businesses.

We believe that every creative entrepreneur has a potential to grow sustainable global businesses. Bellafricana understands the challenges and is honored to be a part of the Creatives’ dream. Their dream is our dream

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