Why Email Marketing is Essential for Businesses

Why email marketing is essential

Today, let’s talk about something super important for your business: email marketing. Now, I know what you might be thinking, isn’t email kind of old-school? Well, think again! In today’s digital world, email marketing is a great way of communicating. It’s all about connecting with your customers in a way that’s personal, meaningful, and, dare I say, human. So grab a cup of coffee and let’s dive into why email marketing is essential for businesses more than ever.

Why email marketing is essential


The Human Connection

Okay, picture this: you’re scrolling through your social media feed, bombarded by ads and sponsored posts left and right. It’s overwhelming, right? That’s where email comes in. Unlike social media, email is like having a one-on-one conversation with your customers. It’s personal, it’s direct, and it allows you to really connect with your audience on a deeper level. Whether you’re sharing helpful tips, telling your brand story, or offering exclusive deals, email gives you the chance to show the human side of your business.

Beyond the Inbox

Email marketing isn’t just about sending out the occasional newsletter or promo – it’s a whole journey. From the moment someone signs up for your list to the time they become a loyal customer, email is there every step of the way. It’s like having a virtual assistant that guides your customers through the entire buying process, from discovery to conversion and beyond. And with smart segmentation and targeted campaigns, you can deliver the right message to the right person at the right time, making every interaction feel tailor-made for them.

Data-Driven Decisions

Now, I know what you’re thinking – how do I know if my emails are actually working? Well, that’s where the magic of data comes in. With email marketing, you’re not just shooting in the dark and hoping for the best. You’ve got real, tangible data that tells you exactly how your campaigns are performing. From open rates to click-through rates to conversion metrics, you’ve got all the info you need to make smart, data-driven decisions about your marketing strategy. It’s helps to show you exactly what your customers want. Don’t you think this is amazing, right?

Also read: Skills Every Creative Entrepreneur Should Have

Building Trust and Credibility

In today’s world, trust is everything. And guess what? Email marketing is like the trust-building guru of the marketing world. By consistently showing up in your customers’ inboxes with valuable content, helpful tips, and genuine interactions, you’re not just selling a product; you’re building a relationship. You’re showing your customers that you’re not just another faceless corporation; you’re a real person who cares about their needs and wants. And that, my friend, is how you build trust and credibility that last a lifetime.

The Power of Automation

Now, I don’t know about you, but I’m all about working smarter, not harder. And with email marketing automation, that’s exactly what you can do. Whether it’s sending out welcome emails, following up with customers who abandoned their carts, or nurturing leads through a drip campaign, automation takes the grunt work out of marketing so you can focus on what really matters, which is growing your business. It’s like having a virtual assistant that works 24/7, so you can spend less time on busywork and more time on growing your business.



So, there you have it, the lowdown on why email marketing is essential for businesses. It’s all about connecting with your customers in a way that’s personal, meaningful, and, most importantly, human. From building trust and credibility to driving sales and growing your business, email marketing is the secret weapon in your marketing arsenal. So, if you haven’t started using email marketing, what are you waiting for? Your customers are waiting to hear from you, so go ahead, hit send, and watch your business soar! 🚀

Invisible To Page One Google SEO Course With Bukky Asehinde

Google SEO

Getting noticed online might feel like a challenge, but the Invisible To Page One Google SEO Course is here to make it easier. In this blog post, we’ll explore what members will get from this course and what the couse covers and how this course helps people and businesses step into the spotlight on the first page of Google search results.

Google SEO

The next cohort of the Invisible to Page One (IPO) Google SEO Course Program is set to kick off on February 1st, and we have an exclusive Early Bird Offer just for you!

The goal of the course is to get creative entrepreneurs on the 1st page of Google in 30 days so they can get found (globally) online and become industry leaders WITHOUT bothering about social media algorithms. 

The course will have everything you need to know about getting on the first page of Google (in 30 days).

There are 18 Cohort 2 member spots left and I am extending the early bird discounted offer (65% OFF) till the 24th of January to YOU.

🌟 Early Bird Offer: ₦125,000 (or £125) instead of ₦350,000 (or £350) 🌟

This limited-time offer is available and closes soon, Don’t miss your chance to increase your online visibility and dominate Google’s first page!

What You’ll Get:
  • In-depth SEO training tailored for entrepreneurs.
  • Recorded SEO sessions, community support, Q&A sessions and a 14-day implementation challenge.
  • Strategies to elevate your business and products on Google.
  • Lifetime access to the course
Why Join IPO Cohort 2:
  • Unlock the step by step process to first-page visibility.
  • Connect with a community of like-minded entrepreneurs.
  • Transform your online presence and boost sales.

Ready to take your brand to new heights? Secure your spot at the Early Bird rate now!

Join Now: https://bukkyasehinde.com/google-visibility/

Act fast! This offer closes very soon. See you in Cohort 2!

If you want to be 1 of the 40 Entrepreneurs and have questions:

Click here to sign up => https://bukkyasehinde.com/google-visibility/ 

PS: Want to know how the first cohort went? Watch what Doyinmola has to say here.

Pss: The IPO Course was made with Creative Entrepreneurs in mind but 30% of members who take the course are from diverse industries.

DIfferences Between Google SEO and Google My Business

Google My Business

Google is a key player in helping businesses reach their target audience in the large and constantly changing world of online marketing. Google My Business (GMB) and Google SEO are two essential elements of a successful online presence. Even though they both increase a company’s online presence, they have different goals and employ various techniques.

The specifics of both will be examined in this blog post, and I will show you the differences between Google My Business and Google SEO.

Different Between Google My Business and Google SEO

Google My Business (GMB):

Google My Business is a powerful tool designed to enhance a business’s local online presence. It provides a platform for businesses to manage their online listings and appear on maps, making it easier for potential customers to find and connect with them.

Key Features of Google My Business:

Local Business Information: GMB allows businesses to display essential information, such as their name, address, phone number, website, and hours of operation, directly on Google.

Reviews and Ratings: Customers can leave reviews and ratings on a business’s GMB profile, influencing the reputation and credibility of the business.

Map Integration: GMB enables businesses to appear on Google Maps, making it convenient for local customers to locate them.

Business Insights: GMB provides valuable insights into customer interactions, allowing businesses to understand how users find and engage with their listings.

Different Between Google My Business and Google SEO

Google SEO (Search Engine Optimization):

Google SEO, on the other hand, is a broader strategy aimed at optimizing your brand or product’s visibility on Google’s search engine results pages (SERPs). Unlike GMB, which focuses on local visibility, SEO encompasses a wider range of tactics to improve your brand’s overall ranking in organic search results.

Key Components of Google SEO:

On-Page Optimization: SEO uses special words to make your product stand out in global searches.

Website Friends: SEO gets other websites to talk about your product, making it more popular.

Technical SEO: SEO ensures your product website is fast, works well on phones, and looks good.

Content Marketing: SEO loves it when you create valuable content, making your product a trusted source. by using relevant keywords, creating high-quality content, and establishing a brand as an authoritative source in its industry.

Technical SEO: This involves optimizing the technical aspects of a website, such as site speed and mobile responsiveness.


In summary, both are integral components of a successful online marketing strategy. Understanding their differences and leveraging their unique benefits can significantly enhance a business’s visibility, attract more customers, and ultimately contribute to its growth.

A Letter of Encouragement To A “Dear Entrepreneur”

A letter of encouragement

I know, my dear entrepreneur, that sometimes the beginning of the year can stir a mix of emotions, including anxiety and fear.

I want you to know that you’re not alone in feeling this way. I’ve been there, standing at the intersection of aspirations and uncertainties. Two years ago, I, too, faced a crossroads that nearly led me to give up on my business. But here’s what pulled me through, and I believe it can be a guiding light for you as well. And that is why I decided to come up with A letter of encouragement to a “dear entrepreneur.”

1. Show Yourself Compassion:

In the pursuit of ambitious goals, we often forget the importance of self-compassion. It’s okay not to have everything figured out. Be gentle with yourself, change your perspective, celebrate your victories, and embrace the learning curves.

A Letter of Encouragement
2. Prayer and Divine Guidance:

Lean into your faith and seek guidance from God. Personally, prayer became an anchor during uncertain times. Trust in the divine plan for your life, and let it guide you through the uncharted waters.

Enter the year knowing that “God has worked all things for your good” not that He is still in the process of working it out!

Meaning: It’s not going to happen in your future, it is already DONE!

So renew your mindset to this FACT and OPEN your eyes to the opportunities around you.

A Letter of Encouragement

3. Show Up, Despite the Feelings:

There’s tremendous power in showing up, especially when the weight of anxiety tries to hold you back. Sometimes, the simple act of putting one foot in front of the other opens up new possibilities. Remember, courage is not the absence of fear but the triumph over it.

A Letter of Encouragement

4. Stop Overthinking:

Overthinking is a silent thief of joy and progress. Break free from the shackles of overanalysis. Trust your instincts, make decisions with the information at hand, and allow room for spontaneity and creativity.

My dear entrepreneur, remember this; you possess a resilience that has carried you through challenges before, and it will continue to do so. The canvas of a new year is blank, awaiting the strokes of your creativity and the colors of your determination.

I encourage you to carry these lessons with you. Be kind to yourself, seek guidance, show up bravely, and release the burden of overthinking. Remember, you have the strength within you to turn the uncertainties of the future into opportunities for growth.

May this year be a canvas painted with success, joy, and fulfillment.

With unwavering support and belief in your journey,

Ps: click here to listen to this message from me

Rooting for you always,

Bukky Asehinde (aka Creatives Mother Hen),

Founder at Bellafricana.

8 Things To Do For Your Creative Business Before The Year Ends

8 things to do for your creative business before the year ends that will position you for success

As the year draws to a close, it’s the perfect opportunity for creative business owners to set the stage for success, taking strategic steps before the year ends can significantly impact the trajectory of your business. In this article, let’s explore 8 essential actions to ensure that your creative business enters the new year with momentum, innovation, and a solid foundation for growth.

Let’s dive into the 8 key things to do that will position your business for a thriving and prosperous year ahead.

1. Inventory Management

As the business year wraps up, it’s time to evaluate your inventory. Take a closer look at slow-moving items that may be tying up resources and affecting your cash flow. To proactively address this, consider running targeted promotions or sales. This not only helps in reducing excess stock but also paves the way for a fresh start in the upcoming year. By optimizing your inventory before the year ends, you set the stage for a more agile and profitable operation moving forward.

Inventory Management: 8 things to do for your creative business before the year ends that will position you for success

2. Set Year-End Goals

As we approach the end of the year, now is the ideal moment to strategically shape the future of your creative business. Consider setting clear and achievable goals that align with your vision whether it’s surpassing sales targets, enhancing customer engagement, or organizing impactful product launches. This precision also helps in providing a roadmap for the final weeks but also lays the groundwork for the upcoming year.

Set year-end goals: 8 things to do for your creative business before the year ends that will position you for success

3. Financial Checkup

A periodic financial checkup is vital for business health. Take time to review your financial records, scrutinizing income, expenses, and profits. This not only ensures financial order but also lays the groundwork for a robust plan for the upcoming year. By understanding your financial landscape, you gain insights to make informed decisions, identify areas for improvement, and set realistic goals for sustained success. 

Set year-end goals: 8 things to do for your creative business before the year ends that will position you for success
4. Tax Planning

Approaching the end of the year, businesses must engage in strategic tax planning. Optimize your tax situation by considering actions like making essential purchases before year-end to leverage tax deductions and setting aside funds for upcoming tax payments. This proactive approach not only ensures compliance but also maximizes potential savings, contributing to the overall financial health of your business. 

Set year-end goals: 8 things to do for your creative business before the year ends that will position you for success

5. Customer Appreciation

As the year concludes, take a moment to express sincere gratitude to your customers for their ongoing support. Consider running special promotions, sending personalized thank-you notes, or offering exclusive discounts. These gestures not only show appreciation but also strengthen customer relationships. Acknowledging their loyalty fosters a positive connection, enhancing brand loyalty and setting the stage for continued collaboration in the upcoming year.

Set year-end goals: 8 things to do for your creative business before the year ends that will position you for success
6. Update your website and Social Media

As the year concludes, it’s time to ensure that your business’s digital face remains fresh and engaging. Conduct a thorough update of your website and social media profiles, ensuring information accuracy, refreshing content, and making any necessary adjustments to align with your evolving business. An up-to-date online presence not only reflects professionalism but also captures the attention of your audience. 

Set year-end goals: 8 things to do for your creative business before the year ends that will position you for success

7. Evaluate Marketing Strategies

As the year ends, take a critical look at your marketing strategies. Evaluate their effectiveness, identifying what resonated and what didn’t. This introspection is key to refining your plan for the coming year. By learning from past successes and challenges, you can strategically optimize your marketing approach, ensuring a more targeted and impactful strategy. 

Set year-end goals: 8 things to do for your creative business before the year ends that will position you for success

8. Reflect and Plan

Before the year ends, take a moment to reflect on the highs and lows of your business journey. Acknowledge successes and confront challenges with a discerning eye. Transform these insights into a strategic plan for the upcoming year, laying the foundation for informed decision-making and continued growth.

Set year-end goals: 8 things to do for your creative business before the year ends that will position you for success
In conclusion

The creative business landscape awaits, and with these strategies in hand, the stage is set for your unique masterpiece to unfold. May these insights inspire and empower you to not only weather the challenges of today but to shape a tomorrow filled with creativity, growth, and enduring success.

The Evolution, An Exhibition Of African Lusture

the evolution

Jopee Dairo, the creative force behind THE EVOLUTION, is on a mission to bring change and shed light on the rich artistic heritage of the African people. This event is more than just an exhibition; it’s a platform that showcases the evolution of African art and culture.

Jopee Dairo is not just a visual artist but a storyteller, using various digital and mixed media forms to narrate tales from the African perspective. His inspiration is rooted in the greatness of the Black race and the untold stories that lie beneath the surface.

At THE EVOLUTION event, attendees can expect a captivating experience filled with intriguing, educational, and fascinating works of art. These pieces are not merely for purchase but also forging connections and rekindling memories of the goodness that has been lost and the promising future that lies ahead. Click here to register.

Here is an interview session with Jopee Dairo.


1. What inspired you to become a digital artist?

Ans: Firstly, My name is Gbemisola Joseph Dairo popularly known as Jopee Dairo; I am a Visual Artist with a uniqueness in telling stories from the African perspective using all forms of Digital and Mixed Media. I was inspired by the greatness of the Black race and the untold stories that lie beneath.

2. Can you describe your artistic style and how it has evolved over the years?

Ans: I am a mixed media artist who paints ideas to life with the digital use of African fabric patterns such as Kente, Adinkra, and Ankara. Over the years my Art has moved from mere creation of Artworks using black photography to telling untold stories about the greatness of motherland Africa.

3. What themes or concepts do you explore in your digital art?

Ans: Societal values, history, and change.

4. Are there any artists or influencers who have had a significant impact on your work?

Ans: Yes. These are the likes of Bisa Butler, Mayowa Lawal, and Mayowa Alabi.

5. How do you incorporate African culture and heritage into your digital art?

Ans: Africa is Art and Art is Africa. Photography has been my greatest tool as it gives me the limitless freedom I need to create compelling stories with my Art.

6. Can you share your creative process from idea to finished artwork?

Ans: From the point of conception, I do rough sketches on paper, do research, and prepare my storyboard, and then I relate with my photographer based on the concept. Once we come to terms, we get model(s) who we share the idea with and once that works, we proceed to shoot photography. The last part is when I get to do my digital edit, print, and put off for sale.

7. What challenges have you faced as a digital artist, and how did you overcome them?

Ans: One of the major challenges is finding inspiration not just to create but to continue. Other challenges are in the areas of affording gadgets, power supply, and understanding the markets.

I have found comfort in sharing my challenges with established artists or models whom I look up to in the business of Arts and Creativity. A problem shared is half solved, right? I am not there yet, but I am overcoming my challenges gradually.

8. What achievements or milestones in your career are you most proud of?

Ans: Having my work nominated for best documentary at the African Magic Viewer’s Choice Awards (AMVCA) 2023, featuring on a project with Ghana’s renowned Glenn Samm, and partnering at the BellAfricana UK Summer Pop-up 2023. I am quite proud of being the only Nigerian in my category and being one of the very few Nigerians to be nominated for the Accra Music and Arts Award 2023.

9. Do you have a favorite piece of artwork that holds special meaning to you?

Ans: Yes I do, and that will be “Wails of a Mother”, a project I did in collaboration with Ghana’s Journalist and Model coach; Titus Dhoku.

10. How can art enthusiasts and collectors connect with you and acquire your digital art pieces?

Ans: I can connect with you on my social media platforms at iamjopeedairo.


1. What inspired you to organize THE EVOLUTION, and what is its overarching mission?

Ans: Change. The mission is to showcase the rich artistic heritage of the African people and how we have evolved.

2. Can you provide an overview of what attendees can expect at the event?

Ans: Everyone should come to the Evolution expecting to see intriguing, educating, and fascinating works of art. These are Arts that they are not just compelled to buy but connect with and spur memories of goodness that have been lost and the better end that fast approaches.

3. How did you select the participating artists and their collections for the exhibition?

Ans: The participating artists are those who have been found with a like mind backed with some indigenous taste in Arts, even in the uniqueness of their styles.

4. What role do you believe events like THE EVOLUTION play in promoting African art and creativity?

Ans: Events like this are pivotal to spreading the awareness of African culture and the dignity that comes with it.

5. Can you share any highlight or unique features of THE EVOLUTION that make it a must-attend event?

Ans: This event is the first of its kind on the mainland of Lagos, Nigeria with international attention in Europe and about five (5) other African countries. The event sets a new standard for artists, photographers, and stakeholders in the creative space in Africa and the diaspora.

6. Are there specific goals or messages you aim to convey through this event?

Ans: Yes there are. Change, standard, freedom, and the endless possibilities that avail for the black race irrespective of the misconceptions of the past or the present are key ideas we aim to preach.

7. How can businesses and organizations benefit from attending THE EVOLUTION?

Ans: We have sponsorships, partnerships, and vendor opportunities for brands and businesses that we will in turn showcase to our audience.

8. Are there any notable speakers or workshops planned during the event?

Ans: No, it’s not an event for workshops, however, there will be lots to learn as exhibitors and brands engage the audience.

9. What steps have you taken to ensure a memorable and immersive experience for the attendees?

Ans: We’ve got a conducive location in the heart of Lagos, music that resonates with the theme of the event, and maximum security.

11. How do you envision the future of THE EVOLUTION and its impact on the creative community?

Ans: The Evolution is a concept that will shift paradigms and change the narratives of the Arts and creative space in Africa.

12. How can individuals interested in attending or supporting the event get involved or obtain tickets?

Ans: All information needed regarding this will be made available on our Instagram page @iamjopeedairo including attendants’ forms as it is a free-to-attend but registration-compulsive event.

Jopee Dairo’s artistic style is a blend of mixed media, where he brings ideas to life using digital techniques and incorporates African fabric patterns such as Kente, Adinkra, and Ankara. His artistic journey has evolved from creating art using black photography to delving deeper into the untold stories that celebrate the greatness of Africa, the motherland. Through his work, he aims to not only create art but also to convey the narratives and histories that often go unheard. This event promises to be very interesting and specifically to help creative brands. Click here to register.


4 Interesting Christmas Shopping Tips

Miel Clothing Adire Fabric

I am super excited to write this article, you know why? We have arrived at the most anticipated season of the year. Tadadaaa!. And most likely you need to do lot of shopping in this season. But I will cut you some slack, as I run you through several items you will need for yourself, or you can get for your loved ones.

Christmas is the time of the year when you try to buy gifts for all your loved ones. However, there is a danger when it comes to shopping and overspending. Especially if you are someone who loves the thrill of searching for a bargain, it is really hard to resist. However, if you have a set budget, you need to make sure that you are not overshooting the budget. So, this post will look at 5 interesting Christmas shopping tips that you need in order to make your Christmas shopping for loved ones and yourself easier.

1. Create a budget

Christmas shopping can be a stressful time of year, especially if you’re not prepared, or think you’re on a budget. If you don’t have a plan, you’ll most likely end up spending more than you had planned to or end up buying unwanted gifts. The first thing you should do is to create a Christmas budget plan. You need to set a realistic budget, and you also need to set your priorities. You may have to make some sacrifices to stick to your plan.

For example, if you have children, you may find that you have to buy them fewer gifts than you had originally planned. However, you can make sacrifices in other areas. For example, you will want to spend more on clothings, accessories and fabrics. Personally, I shop from bellafricana marketplace for fashion wears at affordable prices. On this platform you can get great gift ideas for as low as ₦5,000 ($10). You can often find deals like good handbags, shoes, African fabrics and lot more. Below is a product of Miel clothings.

Artistic brush design by miel clothings on bellafricana marketplace
2. Plan where to buy your gifts

There are many people who do not like shopping for gifts for Christmas. This is because shopping will take a lot of time and energy, so many people do not even want to start looking for Christmas gifts. If you want to make things easier, you should start shopping early. If you do not want to spend a lot of time and energy, you should try to find a good place to buy gifts.

Sometimes, it is hard to find a good place to buy gifts, but there is a way to do it. If you want to find a good place to buy gifts, you should try to find a place that is easy to find. I also recommend Bellafricana marketplace, Basically, it’s a home of creatives, where you can get cheap and affordable handmade wares, and it is not just limited to fashion, you can as well get home decorative products, arts and crafts and lot more. This ceramic below is a product sold on Bellafricana marketplace and made by Opulent ceramics.

Handmade ceramics by opulent ceramics on bellafricana marketplace

Also read: Make A New Mum Smile With These Gifts
3. Know when to shop and what day of the week to buy

There are so many great deals out there, but it’s important to know when to shop for the best deals. You might think that the best time to start shopping for Christmas is as soon as Black Friday rolls around, but that’s not always the case. There are plenty of great deals on Christmas gifts all throughout the holiday season, and the earlier you start shopping, the better.

The best time to start shopping is actually before the holidays, so that you have a lot of time to make thoughtful decisions and buy gifts for everyone on your list. If you wait until the last minute, you’ll have a much harder time finding the best deals and will probably end up spending more than you need to. Catch up all exciting offers from bellafricana marketplace. Meanwhile, if you are considering traveling, you need this classic styled tote bag, crafted by O’Eclat designs. its good for light travels.

Ella maxi tote bag by O'Eclat on bellafricana marketplace

4. Catch up on all the deals and sales

Christmas is a festival for giving and for sharing. But it’s also a time when the economy doesn’t slow down, it’s just the opposite — it keeps growing. People spend money on gifts, they eat out more, they travel more and they buy more. Christmas is the busiest shopping season of the year, and most shoppers spend a lot more at that time of the year.

Most often than not, there are more sales and deals than ever, but you may not notice them because they are happening only at certain times and in certain places, so you need to stay up to date so you don’t miss any of them. Also add to your cart, a nicely scented room diffuser from Abela scent. its will be very much appreciated as a season’s gift.

Abela Gift Box scented candles and diffusers on bellafricana marketplace


Christmas shopping can be stressful, but by following the steps above you can avoid the stress and save yourself time. We hope that you enjoyed our article about Christmas Shopping. With these tips, we hope that you have a better understanding of how to find some affordable, interesting gifts for Christmas. So what are you waiting for? Start shopping for that special someone in your life today! Get on Bellafricana marketplace to get all budget friendly and super nice christmas items.

Bukky Asehinde, nominated for the 2021 Woman of the year – Start Up by Her Network

Bukky Asehinde, nominated for the 2021 Woman of the year - Start Up by Her Network

What a year it has been for Bukky Asehinde! And I say that with lots of positives in mind. Ambassador Mrs Bukky Asehinde has been nominated for the 2021 Woman of the year – Start Up by Her Network.

Bukky Asehinde, nominated for the 2021 Woman of the year - Start Up by Her Network

Her Network is a Global Inspirational and Lifestyle Platform. This platform is created to inspire and encourage all women to stand in their greatness; to set real-life examples by living their truth.

Her Network Woman of the Year Awards celebrates outstanding women. Women who have made a significant impact in their community, network or workplace.

Nominees for the 5th Annual Her Network Woman of the Year Awards 2021

The Category for the 5th Annual Her Network Woman of the Year Awards 2021 are Advocacy, Community Service, Education, Entertainment, Entrepreneurship, Future (25 & Below), Healthcare, Journalism and Start-Up.

Bukky Asehinde, nominated for the 2021 Woman of the year - Start Up by Her Network

To connect with her, visit her Instagram page: @bukkyasehinde

Moreso, she would be going live on Instagram with @Olorisupergal on Saturday, the 11th of December, 2021, at 9:00 [WAT].

*Click on the picture below to watch Bukky Asehinde, one of the 2021 Nominee of the Her Network Woman of the Year Awards in the #StartUp category as she talks to @thetosinajibade of @Olorisupergal on #InstagramLive about the work she does, challenges faced and more!* 

Nominee for the Woman of the Year - Start Up

This recognition, for Bukky Asehinde to be nominated for the 2021 Woman of the year – Start Up by Her Network, is one to be celebrated. As it serves as an applaud for all her commitments and work towards building and helping creative entrepreneurs.

If you’d like to attend and join in honouring the 2021 Nominees and recipients at our Networking and Awards Night, RSVP via email at [email protected]

Date: December 29, 2021
Venue: Lagos, Nigeria



Eclectic 21 Releases 2D Animation of Poetry Masterpiece, “Motherland”

Eclectic Motherland Poetry

Ahead of Nigeria’s Independence day celebration (October 1st), Eclectic 21 Productions has released a 2D Animation of Poetry masterpiece titled “Motherland”


Unveiled on the 20th of September, Motherland is a three minute long performance showcasing the vast cultural heritage/ icons, and mineral resources that abound in our great Nation- Nigeria. Put together by Thespian (Oluchi Odii), an Illustrator (Kenny Da Vinci),  and a renowned Poet (Ayo Ogundipe), it combines the talents of theatre, animation and Poetry. A stunning masterpiece if you ask me.

Here’s what Eclectic 21 says about “Motherland”:


“The Motherland animation tells a story – capturing the experience of a corper (Ayo Ogundipe) during his NYSC service year who had a moment of epiphany while questioning the subject of National identity, pride and patriotism and what all these meant to him.


During this soul-searching mission while doing research on the political and cultural history of Nigeria, he came to the realisation of how blessed the land he called home is – His Motherland – famed with cult heroes of legendary status like Sango, Queen Idia, Fela – royalties in their own rights. Also, the human capital potential of its citizenry, the songs of patriotism that ring true of notable Nigerian women who have served the nation with distinction in civil service and private practice – not to mention the abundance of mineral resources and that have been largely under-utilised.


The use of Computer Generated Imagery (CGI) gives room for imagination and talent to recreate this experience – that moment of epiphany – in a colourful storytelling imagery. One that teleports the viewer into this virtual world of animation, with compelling graphics and musical score.


Motherland is an ode to a nation – A befitting tribute to the story of Nigeria’s greatness. A charge to the sleeping giant of Africa to awake and live up to its true potential as we commemorate the 60th Independence anniversary of our great nation – Nigeria”

Check out a video of the Performance below:

Bellafricana Launches Free Listing for Creative, African-Owned Businesses

Listing Pages for Bellafricana

Free Listing Alert!

Hello there! I am excited to announce to you, that Bellafricana has opened up the opportunity for creative business owners to list their African-owned products on the Bellafricana website for FREE. Oh yes! You read that quite correctly!

In other words, Bellafricana says, you as a business owner can set up an online shop on the website.

Prior to this time, only Bellafricana members could get their creative products listed on the website.

However, Bellafricana is always thinking of how they can impact as many business owners as possible especially this Covid-19 period. We’re very much invested in the easing the business journey of creatives (as much as possible) because we understand how daunting doing business alone can be.

That’s why we decided that business owners can have their creative products listed on the website at zero cost.

You might wonder:

What will a free listing on the Bellafricana website do for you?
  1. You get your products in the eyes of a global audience: Our well-ranked website puts your products right in the faces of those who search for them. We aren’t just content with making your product locally available, but are ensuring that it  is globally accessible as well. We have gotten a number of feedback from existing members, who have secured partnership deals, gotten patronage from international audiences and lots more. See one of such testimonials below:


 Sisi Aladire Testimonials

2. Get Easily Found on Google: The truth is that brands are less likely to be trusted if  a potential customer can’t find enough information about them online. That right there (not enough info), is a red flag for some. Just what if you can’t afford to get a website just yet? A listing page would be a great place to start.

Once your listing is set up on the Bellafricana website, it will become much more easier for your brand name to come up, when it is searched for.

3. Drive traffic to your website, and social media

Now, that is not to say that having a website cancels out the functionality of a listing page. Infact, the Bellafricana listing page can also help drive traffic to your website, and even your other social media handles. How? When setting up your listing page, you can insert the links to as many as 30 social media handles/ website links. Let me show you what the outcome looks like:

Organic life plus view listing


All these and more are the benefits of setting up your listing page.

So, what makes you eligible to setting up your listing page?

Your products need to be:

  • Top quality
  • Creative, and
  • African-owned

As an African-owned business, you don’t have to reside in Nigeria (or Africa) to be eligible. The important part is for the brand to be owned BY an African.

Check out this video that puts it all together:


How do you get started?

Just click on this link to begin setting up your free listing page, and start gaining the visibility your brand needs to grow and scale.

Watch out for a tutorial on how to list your products for free.

Till then, kindly spread the word to as many creative business owners as you can so they can all benefit from this immense opportunity.




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