Hey, creative genius.
Let’s get straight to it, having talent isn’t always enough to get noticed online. You could be creating the most beautiful products, pouring your heart into every design, and still feel like you’re shouting into the void. Sound familiar?
Whether you’re just starting out or you’ve been building your brand for a while, the online world can feel overwhelming. There’s always one more thing to post, learn, or try. But before you throw your hands up and blame the algorithm, hear this: visibility is not just about doing more—it’s about doing the right things.
So, if you’re wondering why your work isn’t getting the attention it deserves, you might just be missing a few key moves.
Let’s walk through 10 things you need to start doing (or start doing better) to finally grow your online presence, with purpose.
1. Get Clear on Your Brand Identity
Your brand is more than a logo, it’s your vibe, your values, your visual style, and your voice. If your content looks different every week, or your messaging isn’t consistent, it’s hard for people to trust or remember you.
Why it matters: Clarity builds connection. Consistency builds trust.
What to do: Define your colours, logo, tone of voice, and core message. Use tools like Canva or Notion to create a simple brand kit you can refer to when creating content.
2. Stop Hiding Behind the Product; Tell Your Story
Products attract attention. But stories make people stick around.
Why it matters: People love to know the face and meaning behind the brand. That’s what turns followers into fans and fans into customers.
What to do: Share behind-the-scenes moments. Talk about why you started, what inspires your work, and the process that goes into each piece. It makes you relatable, not just transactional.
3. Know Exactly Who You’re Talking To
Trying to speak to “everyone” means you end up connecting with no one.
Why it matters: The clearer you are about your target audience, the easier it is to create content that actually speaks to them.
What to do: Create a customer persona. Think about their age, lifestyle, pain points, and what they love. Tailor your posts, language, and offers to match their world.
4. Create with Consistency
You can’t build visibility if you show up once a month and vanish. The internet rewards consistency.
Why it matters: People need multiple touchpoints with your brand before they buy. Posting regularly keeps you top-of-mind.
What to do: Choose a posting schedule you can actually maintain. It could be 3 times a week or twice a week. Use scheduling tools to help you stay consistent even when life gets busy.
5. Use Video—Even If It’s Imperfect
You don’t need a perfect setup to start using video. Just start.
Video content is the most engaging format right now. It increases reach, engagement, and conversion. Start with what you have. Use your phone to film how you make your product, quick tips, or your daily routine. Short, authentic videos work best, especially on Instagram Reels and TikTok.
6. Get Serious About SEO
No, SEO isn’t just for bloggers. It’s how people find you online without you having to chase them down.
Search engines like Google and Pinterest can bring you organic (free!) traffic when you use the right keywords. Add keywords to your website, product descriptions, blog titles, image alt texts, and captions. Use long-tail keywords like “handmade African jewellery” or “eco-friendly fashion accessories for women”. You can also collaborate with top bloggers in your niche. Bellafricana is currently offering a spotlight feature to creatives who are looking to boost their online presence and gain more visibility online. Click here to get started.
7. Grow and Nurture Your Email List
Your followers might scroll past your posts, but email gets personal. Email is a direct line to your audience, and it converts better than social media. Use tools like Mailchimp or Flodesk. Offer something valuable in return for sign-ups, a discount, a style guide, or early access to collections. Then send weekly or biweekly updates.
8. Collaborate with Other Creatives or Communities
You don’t have to grow alone. Partnerships can multiply your reach. Tapping into someone else’s audience exposes your brand to new people who already trust the person introducing you. Join giveaways, do live chats, co-create products, or pitch your work to platforms like Bellafricana. Community is your secret weapon.
9. Let Data Drive Your Content Decisions
If you’re not checking your analytics, you’re creating blindfolded. Your insights show you what’s working and what’s wasting your time. Track metrics like reach, engagement, saves, and clicks. Focus on content that performs well and improve what doesn’t. Tools like Instagram Insights, Facebook Creator Studio, and Google Analytics are your friends.
10. Invest in Visibility Support When You Need It
Sometimes, the next level of growth comes when you let someone help you get there. Exposure matters. The right platform can put your work in front of people who are already looking for what you offer. Platforms like Bellafricana exist to help creatives like you shine. We offer promotional packages, spotlights, blog features, and more to boost your visibility without the overwhelm. Click here to get started.
Final Thoughts
If there’s one thing you should take away from this, it’s that visibility isn’t optional. It’s the bridge between your creative brilliance and the people who need to see it. Whether you’re just getting started or trying to scale, implementing these steps consistently will set your brand apart and move you closer to your goals.
But remember, you don’t have to do it alone.
At Bellafricana, we’re passionate about helping African creatives like you get the recognition you deserve. So if you’re ready to boost your credibility, show up on Google, and position your brand for global opportunities like the Global Talent Visa—we’ve got just the thing for you.
The Bellafricana Visibility Boost is designed to help you get seen, get found, and get ahead.
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