You know that thing that happens when someone stops you mid-stride, mid-conversation, mid-anything, just to ask “where did you get that”? That’s not a compliment. That’s a brand being born and the wearer doesn’t even know it yet.
That’s exactly how Style Envie started, and it’s exactly the energy you can expect from Style Envie at TALES 2026 this summer in London.
Meet Kasie Udeichi & The Story Behind Style Envie
Kasie Udeichi is the founder of Style Envie, a ready-to-wear house built for the kind of woman who wants her clothes to do some of the talking for her. Modern. The kind of pieces you can build a whole personality around.
But before any of that had a name, it was just Kasie, designing outfits for herself for special occasions because off-the-rack never quite felt like hers.
“I’ve always loved fashion and expressing myself through style,” she says. “I wanted to create pieces that make women feel confident, elegant, and effortlessly put together, without breaking a bank.”
“Style Envie was born from a very personal place,” she explains. “Before launching the brand, I often designed outfits for myself for special occasions because I wanted pieces that felt unique and reflected my personal style. Whenever I wore them, people would stop me to ask where I got them from.”
Picture the scene. An event. An outfit nobody else in the room is wearing. Someone leans over and asks the question. Then someone else does. Then it happens again at the next event, and the one after that.
That’s not a coincidence. That’s a pattern. And patterns are how brands get born.
“What started as a desire to create beautiful pieces for myself quickly evolved into a brand,” she says, “after realizing there were many women looking for the same balance.”
That’s the whole brand, really. Built from a wardrobe that worked, then shared with everyone who asked.
What Style Envie Is Really About
Style Envie isn’t chasing trends, and it says so plainly. As the brand puts it, trends come and go, but true style is and should be enduring.
Kasie designs for the modern woman. Her lifestyle, her confidence, her quiet refusal to disappear into the crowd. “Our ability to blend simplicity with bold femininity,” she says, “pieces that are timeless but still make a statement,” is what sets the brand apart globally.
It’s a careful balance. Not loud for the sake of being loud. Not quiet to the point of forgettable. Just exactly enough of both.
“I want her to feel seen, celebrated, and comfortable in her own individuality,” Kasie says of the women who wear Style Envie. Confidence first. Elegance close behind. Everything else follows.
What’s Coming From Style Envie at TALES 2026
Now here’s where it gets exciting for anyone planning to be in that room.
Style Envie recently launched a new collection, but TALES 2026 is getting something even rarer: exclusive previews and brand-new pieces that haven’t been unveiled to the public anywhere else.
“Visitors will have exclusive first access to unreleased Style Envie Summer 2026 designs before anyone else,” Kasie says. That’s not marketing language. That’s a literal first look, in one room, before the rest of the world sees a single piece.
For Kasie, TALES is bigger than the showcase itself. “TALES represents an exciting opportunity to connect with our international community and bring the Style Envie experience directly to our customers abroad,” she explains. It’s a chance to finally meet, in person, the women who’ve only known the brand from a distance.
Why You Shouldn’t Skip Style Envie at TALES 2026
If you’ve ever been the person someone stopped to ask, “Where did you get that?” you already understand the appeal of Style Envie. If you’ve ever been the one asking, even better, because Style Envie at TALES 2026 is your chance to get the answer first.
“It’s an opportunity to experience the craftsmanship, quality, and femininity that define our brand,” Kasie says, “while discovering pieces designed to make every woman feel confident, elegant, and unforgettable.”
Unreleased pieces. One room. London, this summer.
Experience Style Envie:
Follow on Instagram: @styleenvie
Learn more about Bellafricana: bellafricana.com
Register for TALES 2026: tales.bellafricana.co.uk