Every great event has stories behind it. Not just the displays and the designs you see on the day, but the people, the journeys, and the quiet convictions that brought them there.
That is exactly what this editorial series is about.
As TALES 2026 in London approaches, we are sitting down with the creatives who will be in the room. Not to tell you what to expect. But to let you hear it from them directly. Their stories, their brands, their reasons for showing up.
So consider this your introduction. The first of many.
The Conversation
B: Tell us about yourself, your name, where you’re from, and what you do.
D: My name is Doyinsola Ogbeifun, and I am from Nigeria. I am the founder and creative director of Moelle Zavian, a fashion brand dedicated to creating elevated, feminine occasionwear for women across the world.
B: What inspired you to start the brand?
D: Moelle Zavian was born from a desire to create pieces that truly honour the female form, especially for women who often feel overlooked by standard sizing. I wanted to design garments that feel intentional, flattering, and deeply personal.
On the Brand
B: What is the secret story behind Moelle Zavian that most people don’t know?
D: Beyond the aesthetics, the brand is rooted in transformation. Many of our designs reflect quiet becoming moments where a woman steps into a new version of herself, even before the world fully sees it.
B: What inspires the pieces you create?
D: I am inspired by women, their transitions, their confidence, their softness, and their strength. I also draw from structure and fluidity, blending sculpted silhouettes with movement and detail.
B: What do you want people to feel when they experience your brand?
D: I want them to feel seen, confident, and elevated. Like they are stepping into the most refined version of themselves, effortlessly.
B: What makes Moelle Zavian unique globally?
D: Our focus on fit and intention. We design for tall, curvy, and petite women, offering a more personalised approach to occasionwear. Every piece is crafted with precision, ensuring it doesn’t just look beautiful, it feels made for you.
B: What should visitors look forward to at TALES 2026?
D: Visitors can expect a curated presentation of our signature designs, including standout pieces from our latest collection. There will also be an opportunity to experience our craftsmanship up close and explore custom options.
B: What does showcasing at TALES mean to you?
D: It represents visibility, growth, and connection. It is an opportunity to share our story on a global stage and connect with a community that values intentional design.
B: Why should people come and experience Moelle Zavian at TALES 2026?
D: Because Moelle Zavian is more than clothing, it is an experience. It is about stepping into pieces that are thoughtfully made, emotionally resonant, and designed to leave a lasting impression.
Don’t Sleep on TALES 2026, London
Moelle Zavian will be at TALES 2026 London this July, and this is exactly the kind of brand you want to discover in person. The craftsmanship, the fit, the intention behind every piece. It hits differently when you are standing right in front of it.
Get your attendee ticket now before they are gone.
And if you are a creative brand looking to showcase, there is still time to register.
Watch out for the next one.
Want to explore the brand before then?Follow Moelle Zavian on Instagram and connect with Doyinsola directly.
This is part of Bellafricana’s editorial series spotlighting the creatives behind TALES 2026. Follow along as we tell their stories.
