fashion Archives - Bellafricana

Anjola Ajayi published in Articles, Community, Entrepreneurship, Growth, Inspiration July 18, 2024

Unity in Action: The Power of the Black Community’s Boycott During Black Lives Matter Movement in 2020

In the wake of George Floyd’s tragic death, the world witnessed an unprecedented surge in solidarity within the Black community. One of the most inspiring and eye-opening responses while anger and sadness soared in the black community, was the collective decision to boycott major e-commerce giants and exclusively support Black designers and entrepreneurs. The Black Lives Movement was (and always has been) about economic action as much as it was a powerful statement of unity, resilience, and empowerment.

During the Black Lives Matter protests in 2020, there was a heightened awareness and intentional support for Black-owned businesses. The decision to shift spending away from large corporations and toward Black-owned businesses highlighted a significant cultural and economic awakening triggered by the fight to end racial discrimination, police brutality and social injustice. This movement served as a reminder of the immense potential within the Black community to support and uplift each other in time of need. It underscored the importance of economic power in the fight against systemic racism and inequality.

The boycott also provided a platform for Black designers and entrepreneurs who had long been overlooked by mainstream markets. The fashion industry was forced to question its embedded Eurocentric outlook and these talented individuals, often working in the shadows, suddenly found themselves in the spotlight with their creativity and innovation celebrated by a broader audience. The surge in support led to increased visibility, sales, and growth opportunities for many Black-owned businesses.

Fashion brand “Telfar” is a perfect case study, let’s explore this further.

Telfar, the unisex fashion brand founded by Liberian-American designer Telfar Clemens in 2005, saw a significant surge in popularity and support during the Black Lives Matter movement.

Some key factors that contributed to Telfar’s rise:

1. Representation and Inclusivity: Telfar has always championed inclusivity and accessibility in fashion, aligning with the values of the Black Lives Matter movement. The brand’s slogan, “Not for you, for everyone,” resonated with a wide audience seeking diversity and representation in the fashion industry.

2. Affordable Luxury: Telfar’s signature shopping bag, often referred to as the “Bushwick Birkin,” offers a high-quality, stylish alternative to expensive luxury bags. Its affordability and status as a fashion statement made it highly desirable during a time when consumers were seeking to support ethical and inclusive brands.

3. Community Engagement: Telfar’s strong community engagement, including direct interaction with fans on social media and transparent business practices, helped build a loyal customer base. This grassroots support was amplified during the movement as people looked for brands that aligned with their values.

4. Celebrity Endorsements: High-profile endorsements from celebrities like Solange Knowles, Bella Hadid, and A$AP Ferg helped elevate Telfar’s visibility and credibility. These endorsements became even more impactful as celebrities and influencers used their platforms to promote Black-owned brands during the movement.

5. Innovative Marketing and Collaborations: Telfar’s innovative marketing strategies, including the “Bag Security Program” that allowed customers to pre-order their bags, demonstrated a commitment to accessibility and inclusivity. Collaborations with major brands like Gap and UGG further expanded Telfar’s reach and visibility.

Overall, Telfar’s surge during the Black Lives Matter movement was driven by a combination of its core values, strategic positioning, and the broader cultural shift towards supporting Black-owned businesses and inclusive, accessible fashion.

It goes beyond the walls of fashion, it cuts across all industries – Fenty beauty, Pat McGrath Labs, Brandon Blackwood, Maison Noir Wines, Golde, TomboyX, The Lip Bar, KaiCollective, just to name a few personal favourites.

Moreover, this movement fostered a sense of connection and solidarity. People came together, shared resources, and promoted Black-owned businesses through purchases, social media and word-of-mouth. The community’s collective effort to support each other was both heartwarming and empowering, demonstrating that true change comes from within. This period was a testament to the power of community action. It was a time when every purchase made from a Black-owned business was not just a transaction, but a step towards justice and equality worldwide. The Canadian Federal Government invested $90 million in a black entrepreneurship program to help access bank loans, mentorship and other valuable resources. In the US, a substantial amount of people were and still are committed to directing majority of their purchases to black-owned businesses, organisations hire black employees or that are empathetic to the black community. Even across major cities in the UK such as London and Manchester, shortly after the death of George Floyd, protesters gathered and leveraged their rights to peaceful protests with signboards reading “How many more?”. A similar event occurred less than a decade prior in London, Mark Duggan a 29-year old black male suffered a gunshot to the chest and was killed by British police. This led to public protests in Tottenham and escalated into riots across London and other cities.

The boycott reminded us all that our economic choices can be a form of protest, a way to demand change and support those who need it most.

In conclusion, the collective boycott of e-commerce giants in favour of Black designers and entrepreneurs during the 2020 Black Lives Matter movement was a profound and inspiring example of unity and empowerment. It showcased the strength of the Black community and the importance of supporting each other in the fight for justice. This movement was a powerful reminder that together, we can create meaningful change and build a more equitable future.

#BlackLivesMatter

#SayTheirNames

#GeorgeFloyd

#BreonnaTaylor

#MarkDuggan

For further reading on the impact of this movement, check out these resources:

CNN, How George Floyd’s death reignited a movement.

New York Times, George Floyd Protests: A Timeline

Teen Vogue, I Live in the United Kingdom, Where We’re Protesting for George Floyd and Black Lives Globally.

Bellafricana published in africa, Articles, bellafricana, Entrepreneurship, Events, September 7, 2023

The Evolution, An Exhibition Of African Lusture

Jopee Dairo, the creative force behind THE EVOLUTION, is on a mission to bring change and shed light on the rich artistic heritage of the African people. This event is more than just an exhibition; it’s a platform that showcases the evolution of African art and culture.

Jopee Dairo is not just a visual artist but a storyteller, using various digital and mixed media forms to narrate tales from the African perspective. His inspiration is rooted in the greatness of the Black race and the untold stories that lie beneath the surface.

At THE EVOLUTION event, attendees can expect a captivating experience filled with intriguing, educational, and fascinating works of art. These pieces are not merely for purchase but also forging connections and rekindling memories of the goodness that has been lost and the promising future that lies ahead. Click here to register.

Here is an interview session with Jopee Dairo.

ABOUT JOPEE DAIRO

1. What inspired you to become a digital artist?

Ans: Firstly, My name is Gbemisola Joseph Dairo popularly known as Jopee Dairo; I am a Visual Artist with a uniqueness in telling stories from the African perspective using all forms of Digital and Mixed Media. I was inspired by the greatness of the Black race and the untold stories that lie beneath.

2. Can you describe your artistic style and how it has evolved over the years?

Ans: I am a mixed media artist who paints ideas to life with the digital use of African fabric patterns such as Kente, Adinkra, and Ankara. Over the years my Art has moved from mere creation of Artworks using black photography to telling untold stories about the greatness of motherland Africa.

3. What themes or concepts do you explore in your digital art?

Ans: Societal values, history, and change.

4. Are there any artists or influencers who have had a significant impact on your work?

Ans: Yes. These are the likes of Bisa Butler, Mayowa Lawal, and Mayowa Alabi.

5. How do you incorporate African culture and heritage into your digital art?

Ans: Africa is Art and Art is Africa. Photography has been my greatest tool as it gives me the limitless freedom I need to create compelling stories with my Art.

6. Can you share your creative process from idea to finished artwork?

Ans: From the point of conception, I do rough sketches on paper, do research, and prepare my storyboard, and then I relate with my photographer based on the concept. Once we come to terms, we get model(s) who we share the idea with and once that works, we proceed to shoot photography. The last part is when I get to do my digital edit, print, and put off for sale.

7. What challenges have you faced as a digital artist, and how did you overcome them?

Ans: One of the major challenges is finding inspiration not just to create but to continue. Other challenges are in the areas of affording gadgets, power supply, and understanding the markets.

I have found comfort in sharing my challenges with established artists or models whom I look up to in the business of Arts and Creativity. A problem shared is half solved, right? I am not there yet, but I am overcoming my challenges gradually.

8. What achievements or milestones in your career are you most proud of?

Ans: Having my work nominated for best documentary at the African Magic Viewer’s Choice Awards (AMVCA) 2023, featuring on a project with Ghana’s renowned Glenn Samm, and partnering at the BellAfricana UK Summer Pop-up 2023. I am quite proud of being the only Nigerian in my category and being one of the very few Nigerians to be nominated for the Accra Music and Arts Award 2023.

9. Do you have a favorite piece of artwork that holds special meaning to you?

Ans: Yes I do, and that will be “Wails of a Mother”, a project I did in collaboration with Ghana’s Journalist and Model coach; Titus Dhoku.

10. How can art enthusiasts and collectors connect with you and acquire your digital art pieces?

Ans: I can connect with you on my social media platforms at iamjopeedairo.

ABOUT THE EVOLUTION

1. What inspired you to organize THE EVOLUTION, and what is its overarching mission?

Ans: Change. The mission is to showcase the rich artistic heritage of the African people and how we have evolved.

2. Can you provide an overview of what attendees can expect at the event?

Ans: Everyone should come to the Evolution expecting to see intriguing, educating, and fascinating works of art. These are Arts that they are not just compelled to buy but connect with and spur memories of goodness that have been lost and the better end that fast approaches.

3. How did you select the participating artists and their collections for the exhibition?

Ans: The participating artists are those who have been found with a like mind backed with some indigenous taste in Arts, even in the uniqueness of their styles.

4. What role do you believe events like THE EVOLUTION play in promoting African art and creativity?

Ans: Events like this are pivotal to spreading the awareness of African culture and the dignity that comes with it.

5. Can you share any highlight or unique features of THE EVOLUTION that make it a must-attend event?

Ans: This event is the first of its kind on the mainland of Lagos, Nigeria with international attention in Europe and about five (5) other African countries. The event sets a new standard for artists, photographers, and stakeholders in the creative space in Africa and the diaspora.

6. Are there specific goals or messages you aim to convey through this event?

Ans: Yes there are. Change, standard, freedom, and the endless possibilities that avail for the black race irrespective of the misconceptions of the past or the present are key ideas we aim to preach.

7. How can businesses and organizations benefit from attending THE EVOLUTION?

Ans: We have sponsorships, partnerships, and vendor opportunities for brands and businesses that we will in turn showcase to our audience.

8. Are there any notable speakers or workshops planned during the event?

Ans: No, it’s not an event for workshops, however, there will be lots to learn as exhibitors and brands engage the audience.

9. What steps have you taken to ensure a memorable and immersive experience for the attendees?

Ans: We’ve got a conducive location in the heart of Lagos, music that resonates with the theme of the event, and maximum security.

11. How do you envision the future of THE EVOLUTION and its impact on the creative community?

Ans: The Evolution is a concept that will shift paradigms and change the narratives of the Arts and creative space in Africa.

12. How can individuals interested in attending or supporting the event get involved or obtain tickets?

Ans: All information needed regarding this will be made available on our Instagram page @iamjopeedairo including attendants’ forms as it is a free-to-attend but registration-compulsive event.

Jopee Dairo’s artistic style is a blend of mixed media, where he brings ideas to life using digital techniques and incorporates African fabric patterns such as Kente, Adinkra, and Ankara. His artistic journey has evolved from creating art using black photography to delving deeper into the untold stories that celebrate the greatness of Africa, the motherland. Through his work, he aims to not only create art but also to convey the narratives and histories that often go unheard. This event promises to be very interesting and specifically to help creative brands. Click here to register.

Bellafricana published in bellafricana, Clothings, Fashion, Handmade, Life Style, September 4, 2023

5 Reasons Why You Should Choose African Fashion

In the dynamic world of fashion, diversity, and uniqueness are the keys to making a statement. Africa, with its rich combination of cultures and traditions, has always been a source of inspiration for fashion enthusiasts worldwide. Bellafricana Marketplace is a platform that celebrates and showcases the vibrant, authentic, and creatively diverse world of African fashion. In this blog post, we will take you on a journey through the heart of African fashion and introduce you to the incredible offerings of Bellafricana Marketplace.

The Essence of African Fashion

African fashion is not just clothing; it’s a story, a reflection of heritage, and a celebration of identity. It combines tradition with modernity, resulting in a unique blend of colors, patterns, and designs that captivate the world. Bellafricana Marketplace is at the forefront of this fashion revolution, promoting African fashion that speaks to the soul.

Heritage and Tradition

African fashion is deeply rooted in the diverse cultures and traditions of the continent. From the intricate beadwork of the Maasai people to the vibrant kente cloth of West Africa, each piece tells a story. Bellafricana Marketplace honors these traditions by offering a curated selection of fashion items that embrace Africa’s rich heritage.

Unique Craftsmanship

One of the hallmarks of African fashion is its unique craftsmanship. Creatives across the continent pour their heart and soul into every piece they create. Bellafricana Marketplace connects you with these skilled craftsmen, allowing you to appreciate the craftsmanship behind each item, whether it’s a handwoven accessory, handbag, or beautifully tailored Ankara dress.

Sustainability

Sustainability is an integral part of Bellafricana’s ethos. Many of the products featured on the marketplace are crafted using eco-friendly and locally sourced materials. By supporting African fashion, you not only embrace unique styles but also contribute to sustainable fashion practices that prioritize the environment and local communities.

Exploring Bellafricana Marketplace

Bellafricana Marketplace is a treasure trove of African fashion and lifestyle products. Here’s a glimpse of what you can discover:

Fashion: From contemporary clothing to traditional attire, Bellafricana offers a wide range of fashion items that cater to every style preference. Whether you’re looking for a statement piece for a special occasion or everyday wear, there’s something for everyone.

Accessories: Elevate your look with stunning African accessories such as beaded jewelry, leather bags, and headwraps. These accessories add a touch of African elegance to any outfit.

Home Decor: African fashion extends beyond clothing. Discover exquisite home decor items like handwoven baskets, Ankara-print cushions, and intricate pottery that bring African culture into your living space.

Beauty and Wellness: Explore natural skincare and beauty products made with indigenous African ingredients. These products not only enhance your beauty but also support local artisans and communities.

Conclusion

Bellafricana Marketplace is more than just a platform; it’s a celebration of African culture and creativity. It’s an invitation to embrace the essence of African fashion, where tradition meets modernity, and craftsmanship reigns supreme.

By choosing African fashion, you not only adorn yourself with unique and beautiful items but also become part of a global movement that values authenticity, sustainability, and cultural diversity. So, why not embark on a journey through Bellafricana’s virtual aisles and discover the magic of African fashion for yourself? Your wardrobe and your soul will thank you for it.

Bellafricana published in Events August 15, 2023

Tales Of A Shopper At The Bellafricana Summer Pop-Up In Oxford, London 2023

Bellafricana summer pop-up was indeed a very successful one, the experience and fun was top notch. This was the first of its kind held in London. So, Buckle up, because I’m about to take you on a whirlwind journey through a wonderful experience that left me utterly dazzled. Yes, you guessed it right – I’m talking about none other than the Bellafricana Summer Pop-Up event! Hold onto your hats, because this is going to be one thrilling ride.

As I entered the vibrant world of the Bellafricana Summer Pop-Up, my senses were immediately greeted by an explosion of colors, textures, and a symphony of cheerful voices. It was like stepping into a wonderland where creativity knew no bounds. I felt like Alice, tumbling down the rabbit hole into a realm of African artistry and innovation.

Every corner I turned revealed a treasure trove of handcrafted wonders. From intricately designed jewelry that seemed to whisper tales of distant lands, to sumptuous textiles that beckoned with their touch, each creation had a story to tell. It was as if the artisans had poured their hearts into every piece, infusing them with a touch of magic that resonated deep within my soul.

Oh, but the fun didn’t stop at the eye-catching displays! The air was electric with laughter and chatter, as fellow enthusiasts danced from one booth to another, discovering unique finds and engaging in delightful conversations. And speaking of delightful – the aroma of delectable African cuisine hung in the air, luring me towards a feast of flavors that ignited my taste buds like fireworks on a summer night.

One of the highlights of this enchanting escapade was the opportunity to meet the artisans themselves. There’s something truly magical about connecting with the minds behind the masterpieces. As I chatted with these gifted individuals, I learned about their journeys, their inspirations, and the love they pour into their craft. It was like discovering a secret world, hidden beneath the surface of each creation.

Meet The Vendors

Conclusion

Every good thing has an end. After all the adventures, exploring all the beautiful crafts by our beautiful African creatives, meeting the creatives behind each brand, and understanding the story each creative has put into her works. it was definitely a very satisfying and fulfilling one. I am still looking forward to more of the Bellafricana summer pop up. Until then, thank you for staying glued to my piece of adventure.

Bellafricana published in Arts & Crafts, Beauty, bellafricana, Community, Events, July 17, 2023

A Celebration of African Culture in the UK

Bellafricana pop-up in London Oxford Street UK

African culture is a vibrant and diverse tapestry of traditions, customs, and art. From the colorful fabrics of West Africa to the intricate beadwork of East Africa, there is something for everyone to appreciate. And now, thanks to Bellafricana, you can experience the best of African culture right here in the UK.

Bellafricana is a pop-up event that will bring together a wide range of African vendors, from fashion designers to accessories to interior decoration and a lot more. You’ll have the chance to shop for unique African-inspired clothing, jewelry, and home goods. You can have a feel as you join the karaoke, sip, paint, and shop African-made items.

This is a great opportunity to learn about African culture and connect with other African people in the UK. It’s also a lot of fun! So come celebrate African culture with us at Bellafricana Marketplace.

Yasss, it’s time to shop! I’m so excited to share with you all of the amazing creative brands that will be at the pop-up event. This is your chance to support some of the most talented African entrepreneurs and to find some truly unique and stylish pieces.

So get your wallets ready, and let’s have some fun! Remember, you will be having to meet with creatives in fashion, lifestyle, handmade jewelry, and food. Get ready to celebrate the beauty and creativity of Africa and take home a piece of that magic. Here is what to expect.

1. MASH

Looking for high-quality, stylish, and empowering fashion wear? Look no further than MASH! This brand is all about making women feel confident and beautiful, no matter their body type or size. MASH’s clothes are inspired by the rich cultures and traditions of Africa, but they’re also updated with a modern twist. This makes MASH’s clothes both stylish and timeless.

But what really sets MASH apart is its fun energy and vibes. The brand’s clothes give off major big aunty vibes, and they’re perfect for any occasion, from a night out with the girls to a day at the office. So if you’re looking for a brand that will make you feel like a queen, then you need to check out MASH. The brand’s clothes are sure to turn heads and make you feel confident and beautiful.

2. AFUME

I am so excited to introduce you to AFUME, my new contemporary luxury fashion brand that celebrates the beauty and artistry of African fashion. This brand will be showcased at the Bellafricanan UK Pop up event. My experience with this design is how it is inspired by the rich cultures and traditions of Africa, it uses only the finest materials to create pieces that are both luxurious and timeless. I believe that African fashion is for everyone, and this brand is that force that wants African designs to empower women all over the world to feel confident and beautiful. This is one brand you should look out for.

3. JON WILLIAM

Jon William is a fashion brand that is dedicated to creating high-quality, stylish clothing for the modern man. The brand’s designs are inspired by the rich history and traditions of masculinity, but they are also updated with a modern twist. Jon William’s clothes are made from the finest materials, and they are designed to last. The brand also offers a wide range of sizes and fits, so you can find the perfect piece for your body type. Jon William is a brand that is passionate about empowering men. The brand’s clothes are designed to make men feel powerful and they are also designed to be comfortable and easy to wear.

4. OBA COUTURE

Oba Couture is a Nigerian fashion brand that specializes in handmade leather goods, clothing, and accessories. The brand was founded in 2011 by Olubukola Asafa, who is passionate about creating high-quality pieces that showcase the rich culture and heritage of Nigeria. Oba Couture’s products are made using traditional Nigerian techniques and materials, such as adire, leather, and beads. This brand is a great example of the thriving fashion industry in Nigeria. The brand is a testament to the skill and creativity of Nigerian artisans, and it is sure to continue to grow in popularity in the years to come. Oba Couture will be exhibiting at the Bellafricana UK pop-up. This is a great opportunity to see Oba Couture’s work in person and to learn more about the brand.

5. MOJISOLA. NG

Mojislawa Ng is a Nigerian designer who creates stunning African-inspired pieces. Her brand, MOJISLA NG, features a variety of leather bags, wears, fabric belts, and tote bags that are all made with high-quality materials and attention to detail. Mojisola’s designs are inspired by her own heritage and the cultures of her ancestors. She uses traditional African patterns and motifs in her work, but she also puts her own unique spin on them. The result is a collection of pieces that are both stylish and culturally significant. If you’re looking for a way to add a touch of African style to your wardrobe, MOJISLA NG is a great option. Her pieces are sure to turn heads and make a statement.

6. VUDOH

Vudoh is an African designer who creates wearable African pieces. Her work is inspired by traditional African art and culture, but she also puts her own unique spin on it. The result is a collection of pieces that are both stylish and culturally significant. Vudoh’s designs are made with high-quality materials and attention to detail. She uses a variety of techniques, including painting, printmaking to create her pieces. Her work is often colorful and vibrant, and it features traditional African patterns and motifs. In addition to her beautiful designs, Vudoh is also committed to using her platform to promote African art and culture. She believes that art should be seen as more than just a product, but as a lifestyle. She hopes that her work will inspire others to appreciate African art and culture.

7. THE BREAD BOX

The Bread Box is a London-based bakery that specializes in banana bread and banana-based pastries. Their mission is to “celebrate the humble banana bread and show the world how delicious and versatile it can be.” The Bread Box’s banana bread is made with fresh, ripe bananas and high-quality ingredients. They offer a variety of flavors, including classic, chocolate chip, and walnut. They also have a variety of banana-based pastries, such as muffins, loaves with varieties of toppings and fillings. The Bread Box’s banana bread is moist, flavorful, and perfectly sweet. It’s the perfect way to start your day or enjoy as a snack. Its pastries are also delicious and a great way to indulge your sweet tooth.

If you’re looking for a delicious and sustainable way to enjoy banana bread, The Bread Box is the perfect place to go. They have a wide variety of flavors to choose from, and their banana bread is sure to satisfy your taste buds. come and enjoy our food-tasting experience at the Bellafricana summer pop-up in UK.

8. AILAKOKO

The brand was founded by Bukola Adenuga, a Nigerian designer who is passionate about African culture and craftsmanship. Adenuga wanted to create a brand that would celebrate the beauty and creativity of Africa, and she believes that Ailakoko is doing just that. Ailakoko’s products are available online and at select retailers in Nigeria and the United Kingdom. The brand is also expanding to other countries, and it is sure to become a popular choice for people who are looking for unique and stylish gifts.

Ailakoko’s products are made with high-quality materials, including wood, textile, hand paints, and embellished resin. The brand’s designs are inspired by traditional African motifs and patterns, but they also have a modern twist. Ailakoko’s products are perfect for anyone who appreciates beautiful, well-made, and unique gifts. Ailakoko will be one of the vendors at the Bellafricana marketplace UK pop-up event in July 2023. This is a great opportunity to see and purchase Ailakoko’s products in person.

9. ISURA

Isura is another creative brand that creates tarnish-free jewelry inspired by African arts, sculpture, and aesthetics. The brand’s name means “treasure” in the Yoruba language, and it reflects the brand’s commitment to creating beautiful and timeless pieces that celebrate the beauty of Africa.

Isura’s jewelry is made with high-quality materials, including sterling silver, and gold-plated jewelry. The brand’s designs are inspired by traditional African motifs and patterns, Isura’s jewelry is perfect for anyone who wants to look stylish and feel connected to their African roots. The brand was founded by Temi, a Nigerian designer who is passionate about African culture and jewelry-making. One captivating part of this brand is how it is able to curate stunning embellished pendants with the inscription of Africa, hereby taking Africa to other parts of the world.

10. ZANETTA

Zanetta Fashions is a brand that celebrates the beauty and artistry of African jewelry. Zanetta’s designs are inspired by the natural beauty of Africa, from the vibrant colors of the continent’s flora and fauna to the intricate patterns of its traditional textiles. She uses only the finest materials, including coral, pearls, gemstones, and gold, to create pieces that are both elegant and timeless.

Zanetta’s jewelry is perfect for any occasion, from a special event to everyday wear. She offers a wide range of pieces, from necklaces and earrings to bracelets and rings. Her designs are sure to turn heads and make a statement. Zanetta Fashions will be exhibiting at the Bellafricana UK pop-up. This is a great opportunity to see Zanetta’s work in person and to learn more about her brand. I hope you’ll join me in supporting Zanetta Fashions and in celebrating the beauty of African jewelry.

11. JOLAADE

Jolaade is a brand that is all about the details. The brand’s clothes are made with precision and care, and they are finished with a level of craftsmanship that is unmatched. Jolaade is also a brand that is not afraid to be bold. The brand’s designs are often vibrant and colorful, and they are always pushing the boundaries of what is considered feminine fashion. If you’re looking for high-quality, stylish, and empowering fashion wear, then you should shop at Jolaade. The brand’s clothes are perfect for any occasion, and they will make you feel confident and beautiful.

12. BABY ETHNIC

This is a contemporary brand offering afro-fusion pieces that have been ethically and locally produced in Africa for the world. It produces children’s fashion wears from Africa. One specialty about this brand that I admire so much is its ability to create a more inclusive environment for children where they would grow and experience inclusivity, understanding the psychology of colors and building a vibrant heritage of Africanness for generations to come.

13. THE LADY WANDERER

The Lady Wanderer is a brand for woman who loves to travel and explore. She’s the kind of woman who’s always up for an adventure, whether it’s hiking in the mountains, exploring a new city, or just taking a walk around the block. But planning what to wear for adventures can be tricky. You want to look stylish, but you also want to be comfortable and practical. That’s where The Lady Wanderer comes in.

The brand’s collection of wearable items is perfect for the adventurous soul. They’re made from high-quality materials that are both stylish and durable. And they’re designed to be versatile, so you can wear them for a variety of occasions. Whether you’re hiking in the mountains, exploring a new city, or just taking a walk around the block, The Lady Wanderer has you covered. So next time you’re planning an adventure, be sure to check out the brand’s collection of wearable items.

14. TIWI

Tiwi is a scent and fragrance brand that celebrates the beauty and diversity of Africa. Tiwi’s products are inspired by the rich scents and traditions of the continent. Tiwi’s signature fragrance is a blend of bergamot, jasmine, litsea, with hints of amber, m,oss and musk. The fragrance is both fresh and sensual, and it evokes the feeling of being on a warm summer’s day in Africa.

In addition to its signature fragrance, Tiwi also offers a variety of other products, including reed diffusers, candles, hand wash, and lotion. All of Tiwi’s products are made with natural ingredients and are free of harsh chemicals.

Tiwi will be showcasing its products at the Bellafricana Summer Pop-Up. The pop-up will feature a variety of African vendors, from fashion designers to food sellers to artists. If you’re looking for a unique and authentic African scent, be sure to stop by the Tiwi booth at the Bellafricana Summer Pop Up. You won’t be disappointed.

15. NAIJA TREAT

Naija Treat is a food brand that delights in making sweet and savory treats, freshly made and packaged. Naija Treat’s products are inspired by the rich flavors and traditions of Nigeria. Naija Treat’s products are made with all-natural ingredients and are free of artificial flavors, colors, and preservatives. Some of Naija Treat’s most popular products include Kokoro, a cornmeal based snack that is crispy and flavourful, candied peanuts, dakuwa, chin chin, coconut candy,and lot more. Naija Treat is committed to providing its customers with a taste of Africa that is both authentic and delicious. So, if you’re looking for a taste of Africa, be sure to stop by the Naija Treat booth at the Bellafricana Summer Pop Up. You won’t be disappointed.

16. AJAO BABATUNDE LAWAL

Ajao Babatunde Lawal is the owner and founder of Skenkious Arts, a Nigerian art studio that specializes in telling African stories through art. Lawal’s work is inspired by the rich culture and history of Africa, and he uses his art to explore themes of identity, community, and spirituality. Lawal’s work is diverse, and he uses a variety of mediums, including paintings, sculptures, and murals. He is known for his use of vibrant colors and bold lines, and his work is often characterized by its sense of movement and energy.

Lawal has exhibited his work in galleries and museums around the world, he is a passionate advocate for African art, and he believes that art has the power to connect people and cultures. If you’re interested in seeing Ajao Babatunde Lawal’s work, be sure to stop by the Skenkious Arts booth at the Bellafricana Summer Pop Up. You will b wowed.

17. AO KITCHEN

AO Kitchen is an African food brand that specializes in making Nigerian delicacies and meals. This brand is founded by a Nigerian-born chef. AO Kitchen’s products are inspired by the rich flavors and traditions of Nigeria. AO Kitchen is committed to providing its customers with a taste of Nigeria that is both authentic and delicious. If you have heard about the wonders of Nigerian meals, here is the opportunity to have a taste. We will be having the popular Nigerian Jellof, which is sure to excite your taste buds.

18. EFATA

Efata By Juba is a clothing brand that aims to provide authentic Afropolitan clothing that unapologetically expresses the modern African woman’s confidence, strength, beauty, and resistance. The brand was founded by Juba Afua Agyeman, a Ghanaian woman who is passionate about celebrating African culture through fashion. Afua believes that African women are powerful and beautiful, and she wants her clothes to help them feel confident and empowered.

Efata By Juba’s clothes are made from high-quality African fabrics and are designed to flatter all body types. The brand offers a wide range of styles, from traditional African prints to more modern designs. If you are looking for authentic Afropolitan clothing that will make you feel confident and beautiful, then Efata By Juba is the brand for you.

19. MODARA

Modara Skin Care is an African skincare brand that uses natural ingredients to create high-quality, effective skincare products. The brand was founded in 2015 by two sisters, Temilolu and Temilade Ogunsanwo, who were inspired by their own struggles with sensitive skin.

Modara Skin Care products are made with a blend of African and international ingredients, including shea butter, argan oil, and aloe vera. The products are all vegan and cruelty-free, and they are free of harsh chemicals and artificial fragrances.

Modara Skin Care offers a wide range of products for all skin types, including cleansers, moisturizers, serums, masks, and sunscreen. The brand also offers a line of body care products, including body washes, lotions, and scrubs.

Here are some of the benefits of using Modara Skin Care products, Natural ingredients: Modara Skin Care products are made with a blend of natural ingredients that are gentle on the skin and effective in providing hydration, nourishment, and protection. Vegan and cruelty-free, Modara Skin Care is committed to animal welfare and sustainability. All of the brand’s products are vegan and cruelty-free. Free of harsh chemicals, Modara Skin Care products are free of harsh chemicals and artificial fragrances that can irritate the skin. Wide range of products, Modara Skin Care offers a wide range of products for all skin types, so you can find the right products for your individual needs.

CONCLUSION

In conclusion, the “Celebration of African Culture in the UK” event promises to be a vibrant and immersive experience showcasing the richness and diversity of African culture. From the 31st of July to the 6th of August, attendees will have the opportunity to engage with a wide range of activities and performances, all taking place from 9 AM to 9 PM daily. This event aims to foster cross-cultural understanding, appreciation, and connection through the exploration of African arts, fashion, music, and more. To join in on this incredible celebration, interested individuals are encouraged to register at bellafriacana.com/popup London. By securing your spot, you can be a part of the festivities and fully experience the enchanting ambiance of the event.

Located at Sook, 58 Oxford Street, London, the event venue promises to be a dynamic space that reflects the spirit of African culture. Attendees will be immersed in an atmosphere that pays homage to the continent’s rich traditions and contemporary expressions. See you there.

Bellafricana published in africa, Arts & Crafts, Beauty, Clothings, Destinations, July 10, 2023

Unleashing African Creativity: The Best Finds on Bellafricana Marketplace

Jurinest necklace on bellafricana marketplace

Africa is a continent brimming with diverse cultures, rich traditions, and a vibrant artistic heritage. From intricate handwoven textiles to beautifully carved wooden sculptures, African creativity knows no bounds. In this blog post, we invite you to embark on a journey of discovery as we explore the best finds on Bellafricana Marketplace, a treasure trove of African craftsmanship.

1. Handcrafted Jewelry:

Adorn Yourself with African Elegance Discover the allure of African-inspired jewelry, meticulously handcrafted by skilled artisans. From beaded necklaces to statement earrings, each piece tells a unique story and adds a touch of cultural sophistication to any ensemble. Accessories are like vitamins to fashion – you can’t have too many, there is always room for enough. Each with different fiitings, patterns, colours and stones, Jurinest has put in too much into bring light and beauty to accessory, you don’t need a knight in shining armor when you have your statement accessory.

2. Home Decor Delights:

Transform Your Space with African Flair Bring the spirit of Africa into your home with stunning home decor items. From vibrant Ankara-printed cushions to intricately designed African string arts using nails and strings, these pieces not only beautify your living space but also serve as a testament to the continent’s rich heritage. Products used for this wonderful piece are lcally made, this showcases the uniqueness of African culture and the beauty it beholds. This art is particularly made by Artini.

3. Fashion Items:

African-Inspired Apparel for Every Style Experience the fusion of tradition and contemporary fashion with African-inspired apparel. Bellafricana Marketplace offers a diverse range of clothing items, from colorful dashikis to elegant Ankara dresses, allowing you to express your individuality through vibrant African prints. This Afrilush Adire bubu gown is a captivating blend of Nigerian cultural heritage and modern fashion sensibilities. Rooted in the age-old art of Adire textile dyeing, this unique gown showcases the beauty of traditional Nigerian craftsmanship while embracing contemporary design elements. Perfect for hangouts, events and any formal occasion.

4. Natural Beauty:

Harnessing the Power of African Skincare Explore the world of African beauty rituals with natural skincare products. From shea butter-infused body lotions to exfoliating soap, cream and serums. These products are crafted with love and harness the nourishing properties of indigenous African ingredients to rejuvenate and pamper your skin. All skincare products in the bellafricana marketplace has been tested and trusted and the results are amazing.

5. Afrocentric Art:

Elevate Your Walls with African Masterpieces Discover the work of talented African artists and adorn your walls with breathtaking paintings and art prints. From contemporary abstract pieces to traditional African art forms, each creation is a visual celebration of Africa’s rich artistic heritage.

Ronke Scott Gallery Artworks MINIATURES sold on Bellafricana Marketplace

Conclusion:

Bellafricana Marketplace is a gateway to African creativity, offering a curated collection of exquisite products that embody the essence of the continent. By supporting local African creatives and entrepreneurs, you not only bring a touch of Africa into your life but also contribute to the preservation and celebration of African heritage. Unleash your creativity, embrace African craftsmanship, and let Bellafricana marketplace be your guide to the best finds that the continent has to offer.

Bellafricana published in Fashion November 17, 2022

5 elegant ways to style using accessories

bags by Ethnik Africa Utu on Bellafricana marketplace

Accessorising is an art that not everyone can master. It’s easy to add accessories to your clothes, but it’s a lot harder to do so without making it look like you have a lot of accessories. Don’t get me wrong – accessories are fun and they’re great to show off your personality, but only if you do so without looking like you’re trying too hard.

Here are 5 elegant ways to style using accessories without looking overdone.

Add earrings to your style effortlessly

Accessorizing is all about adding those final touches that can really make an outfit pop. When it comes to styling with accessories, less is usually more. A few well-chosen pieces can really elevate your look, while too many can be overwhelming. One way to style with accessories is to choose one or two standout pieces and build your outfit around them. For example, if you have a great pair of earrings, you can let them be the star of the show by keeping the rest of your jewelry simple. Or if you have a fabulous statement necklace, you can wear it with a plain top or dress to really let it shine.

Another way to style with accessories is to use them to add a bit of personality to your look. If you tend to dress on the more conservative side, injecting a bit of fun with your accessories can really liven up your style. A pop of color or a funky pattern can really make an outfit more interesting. So don’t be afraid to experiment with your accessories and have fun with them!

2. Add to style your outfit with a bag to make your outfit pop

From bags to suits to shoes, accessories are the key to your outfit. And remember, you don’t need many accessories to be stylish. simple accessories are the best way to elevate your style. Most certainly, some type of bags are the center piece of your dressing, so go get your beautiful bags in place and if you are still wondering where to shop for those beautiful bags, ethnic has got you covered. Lets help you look stylish on budget.

3. Add a stylish hat

A bucket hat is a great way to add a touch of style to your outfit. They can be worn with just about anything, from a casual t-shirt and jeans to a more formal dress. Here are a few tips on how to style up with a bucket hat:

-Pair it with a denim jacket for a casual look.
-Wear it with a sundress and sandals for a beach-chic look.
-Layer it over a hoodie for a sporty look.
-Dress it up with a blazer and heels for a night out.

No matter what your style, a bucket hat is a great way to add a little personality to your outfit. So go ahead and give it a try!

Also Read: 7 Women’s Handbags To Shop For In Nigeria

4. Never lose sight of a nice jewelry

There are many ways to accessorize with nice jewelries. One way is to choose a piece that compliments your outfit. Another way is to choose a piece that makes a statement. You can also mix and match different pieces to create your own unique look. When accessorizing with jewelry, it is important to keep in mind the overall look you are trying to achieve. If you are going for a more understated look, then choose simple pieces that will not overwhelm your outfit. If you want to make more of a statement, then choose bolder pieces that will really stand out.

Mixing and matching different pieces is a great way to create your own personal style. Try pairing a delicate necklace with a chunky bracelet, or a colorful scarf with some statement earrings. By mixing and matching different pieces, you can create a look that is truly unique to you.

5. Add a tote bag for glamour

When trying not to look so over the top, try using a nice tote bag. Thanks to Dhoney Adire, where you say bye bye to boring looking tote bags. With these tie and dye fashionable tote bag, be sure to look stunning. African tie and dye tote bags are the perfect way to add a touch of style to your outfit. They can be worn with any type of clothing, from casual to formal, and they add a touch of personality to any outfit.

Conclusion:

Nowadays, it’s not just about how you style your accessories, but also about the accessories you choose. Luxury accessories have become popular and are often an excellent way to elevate an outfit. If you’re looking for a gift for that special someone on your shopping list, consider any of these 5 elegant ways to style using accessorize . After reading this blog, you won’t be stuck on the thought of how to style with accessories. Now, click to shop all accessories.

Bellafricana published in Fashion June 14, 2022

5 Elegant Handmade Bags In Nigeria

Handmade bags are great accessories I have always loved to have around me. I must say, the importance of handbags can never be overemphasized. No amount of handbags is too much to own as there are handbags for every occasion, seasons, and outfit. But having to choose from your myriad of bag collections can be very tedious atimes.

Choosing handbags to fit your style could be a whole lot of work, more reasons why I came up with ten(10) elegant handmade bags that are proudly made in Nigeria. These handmade bags are flexible to use as they fit any occasion. these handbags are well patterned with perfectly designed colors to make them a must-have for every lady.

In no particular order, here is my list, and feel free to order using the link on their bio.

BLACK LEATHER BATIK MILA BAG

This black leather batik Mila handbag made by O’Eclat designs, is nothing below standard, with its good sequence pattern in hues of burnt orange and bright yellow colors with a slim purple color running through it, is a one of a kind style. This nicely embellished purse will go with any type of dress and are perfect for any occasion, whether it is used casually or for official purposes.

Oeclat-Black-Leather-Batik-Mila-Bag on bellafricana marketplace.

2. TOTE BAG

These tote bags are perfect for casual outings. The reason why this is a great piece of item is because it’s large enough and can contain lot of bulky items all at once. This bag looks smallish but in a real sense can fit in so many items. Pillowtalks, the tote bag maker, beautifully and neatly mend tote bags to serve significant purposes. This bag idea draws attention with its colours, designs, faces, and characters as its also conveys one’s personality.

Tote bag by pillowtalk9ja on bellafricana marketplace

Also read: 10 Craft Ideas With African Fabrics

3. RAFFIA BAG

This beautiful handmade bag is a great piece of item your wardrobe certainly needs. In this clime and time where a little piece of item brings out the statement in your dressing, this bag made from yarns and fibres is a great choice for you. The amazing design fits any color or style of dressing. Depending on how it’s combined, it can go perfectly for an official gathering. Nonetheless, this allows you to effortlessly stand out because of its uniqueness, attractiveness, and elegance. Yasmin crafts never fails in its assignment of crafting and designing woven fashion items.

Yasmin crafts Amina rattan bag on bellafricana marketplace.

4. BLACK LEATHER BAG

When it comes to designing handmade leather bags, O’Eclat always understands the assignment. Do you want poise, class, elegance, standard, luxury? then get styled with O’Eclat Bailey’s classic bag. If you love to get attention and praises for your fashion style then, this made in Nigeria Bag designer got you covered. Try this brand and thank me later.

Morin O Bailey box bag on bellafricana marketplace.

5. BROWN LEATHER BAG

We don’t go out of style and designs here with Morin O bags, please pardon my hype, like the saying, “when you are good, you are good”. Morin O designer brings the likes of Fendi and Versace vibes from the stables of Nigeria. Moreover, from the reviews gotten online about the brand, these bags are durable, high quality, and never goes out of fashion.

Morin O leather bag on bellafricana marketplace

CONCLUSION

In summary, Bags are to dressing, as to what bread is to butter. This implies that bags essentially compliments one’s dressing and it’s a great piece every lady must own. Apart from serving as a safe keep for all valuables, it also helps to accentuate our dressing. That’s why its needs to be carefully combined to suit our sense of style. For more options on elegant handmade bags in Nigeria, click here to order.

Bellafricana published in Fashion May 16, 2022

4 Bag Care sins you need to repent from

Oeclat-Black-Leather-Batik-Mila-Bag shop on bellafricana marketplace 4 bag care sins

Hi! Do you know that a lot of us have been doing some things wrong when it comes to caring for our handbags? I was guilty of some of these “4 Bag care Sins” but now I know better. I will be sharing them with you soon, but while I am doing that, feel free to browse through some beautiful handbags by excellent Nigerian Brands. Are you ready? Let’s get started:

Sin No 1. Keeping your Bag in the Box:

I know you love staring at your bags in their little boxes, sitting pretty. But leather cracks when there is no air. Imagine sitting in a choked up place without ventilation. That’s exactly how your bag feels. What you can do instead is to put them in drawstring bags to avoid dust settling on them, as well as preserve the fabric.

Sin No 2. Using your blow-dryer to air out a wet bag:

If you notice a water spill, using a blow-dryer, or any other form of heat that isn’t natural, can cause serious damage to your bag. So, why not allow it air out naturally? Remember not to also put it out in direct sunlight. Instead, store them in a cool, dry place.

Sin No 3. Not Stuffing the bag when not in use:

Bags tend to lose their form or shape when empty. This period when most of your bags will not be in much use, you can stuff them with a mass of clean clothes, or throw pillows to help retain the shape.

Amber bags by O'Eclat shop on bellafricana marketplace 4 bag care sins — O’Eclat Amber bags

Sin No 4. Hanging your bags:

How many of us are guilty of this? Putting a bag up by the handles can cause the handles to lose shape, or even crack. If your bags have been out-living their handles, this may be a reason why.

4 bag care sins shop o'eclat bags on bellafricana marketplace — O’Eclat amber box

So, there you have it, 4 bag care sins! I hope you have learnt a thing or two from this, and trust you will repent from your “Bag Care sins” (if guilty)🤣

You can shop these lovely bags above and more on the bellafricana marketplace now.

Bellafricana published in Arts & Crafts, Fashion May 10, 2022

10 Craft Ideas With African Fabrics

African curators have moved beyond using African fabrics for just fashion and accessories. Now African fabrics are now used to tell stories, used as home decorating ideas, used to beautify recycled waste, and a lot more functionalities.

Here is a list of other items African fabrics can be crafted into to serve several other uses.

CLUTCH PURSE

Nigerian-owned brand, O’Eclat Designs is popularly known for creating well-designed African handbags and accessories. This clutch purse is one of the masterpieces put together by this brand to compliment ladies dressing. This eccentric African-inspired clutch purse is designed with quality leather and African fabric popularly called “Aso oke” meaning “clothes from the upcountry”. This fabulous clutch purse is very versatile, it can be rocked to any occasion whether a party, wedding, or hangouts. Combining this with your outfit will definitely make you look stunning and edgy because of its uniqueness and elegance.

2). TRADITIONAL DRUMS

This drum is popularly called “Alujo”, meaning drum and dance, it is most commonly played in the western part of Nigeria. If you are familiar with African culture, you will most definitely know that the drum is characterised by calculated steps, shaking waists, jiggering bodies, soulful sounds, melodious tunes, and most especially a loud and exciting environment. When compared to western music, African drums have a more profound metaphorical value. These drums are thought to represent the essence of the community wherever they are found.

They are utilized in the community to commemorate ceremonial occasions and rites. They’re also used as tourist attractions in several African countries, marketing and exhibiting their products. Mimiremi textile, a design and pattern maker skillful and carefully produces this local drum with a combination of Ghanaian African fabric seen beautifully wrapped around it to bring to life the true essence of what African culture represents which is unity in diversity, love, and same interest.

3) TRAVELLING/ DUFFLE BAGS

If you find traveling very interesting or you have a busy work schedule that puts you on the road more often, then this wonderful African-inspired traveling bag is a must-have. Ethnik, the fashion brand behind this elegant and gorgeous travelers bag, created this piece from beautiful Ankara fabric with well-textured leather material, having two side pockets, easy to carry about, comfortable, and convenient, Suitable to carry to places like beach parties, long-distance trips, and vacations. It is made of cotton and very durable.

4) THROW PILLOWS

African craft has moved from using fabrics for just fashion wears to using them for home upholstery as well. African fabrics are now being used as decorative pieces even in public spaces such as hotels, banking halls, conference centers, eateries, and a lot more public centers. Bosh Design, a Nigerian creative brand, uses nice African fabric to make throw pillows, making a space look more edgy, aesthetic, and functional. This brand creates its designs on these pillows telling great African stories, cultures, and traditions. Since African fabric is characterized by bright and vibrant colors, then using it to make throw pillows will not only brighten up a space but will also give your space a personality of its own.

5) TABLE/ FLOOR LAMPS

You would agree with me that using fabrics as an accent in your home or any space not only makes the space attractive and organized but also provides warmth, personality, and a high feeling. MitiMeth, a lifestyle and waste transformation brand in Africa, skillfully creates exotic and exclusive vintage table lamps that speak to the tribal customs of Africa. The perfect combination of a table lamp to a home or office as decoration will bring appeal and beauty to that environment because of the subtle design and aesthetics using woven natural fibers with water hyacinth and agricultural subsidies. It is the ideal finishing touch for any type of interior.

6) TISSUE BOX;

There are so many ways fabrics can compliment craft, and a tissue box is one. No one wants a littered house with tissues, this could be very discomforting. More reasons Mitimeth embarked on the journey to help salvage this situation. The tissue box is handmade from woven water hyacinth and batik fabric, made of different sizes and shapes and different colors and designs. This product creates a unique accent for your homes, cars, and offices.

7). ACCESSORIES

Accessories are unquestionably the underlying tone that validates the proclamation of one’s style. They are influential and vital to every fashion mood. It’s about taking a step out of the ordinary and defining yourself as you see fit. Accessories will always be that extra spark that brings one’s ensemble tale to life. African print accessories are perfect addition to your wardrobe, Designers like Mitimeth have created handcrafted items that combine design, quality, and substance.

This African luxury designer’s commitment to quality has led him to create timeless items made from genuine coconut shells and water hyacinth and repurposed materials. Her creations not only tell a cultural story but also uphold a high level of craftsmanship. When choosing an accessory, only a high quality of value should be accepted. It’s the one thing that, like magic, can transform a dull look into something exciting. It’s a talking point, it’s what gives you that double-back look, and it’s your personal touch. The accessories you choose to wear and how you choose to wear them determine your finest look. Accessorize in a variety of ways, from bold to demure. Classic to chic, all focused on a statement on your dressing.

African designers and craft makers now have diversified into using fabrics to create multiple products that are functional for the home, offices, hospitals, recreations, etc. These fabrics are upcycled and repurposed into more useful items such as book covers, dining wares, pen holders, chairs, stools, etc.

Creatives in the design and craft world have helped pave way for African products in the global markets as exhibitions and trade fairs are being held to showcase the rich culture and heritage of African-owned products internationally.

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The Essence of African Fashion

Heritage and Tradition

Unique Craftsmanship

Sustainability

Exploring Bellafricana Marketplace

Conclusion

Conclusion

1. MASH

2. AFUME

3. JON WILLIAM

4. OBA COUTURE

5. MOJISOLA. NG

6. VUDOH

7. THE BREAD BOX

8. AILAKOKO

9. ISURA

10. ZANETTA

11. JOLAADE

12. BABY ETHNIC

13. THE LADY WANDERER

14. TIWI

15. NAIJA TREAT

16. AJAO BABATUNDE LAWAL

17. AO KITCHEN

18. EFATA

19. MODARA

CONCLUSION

1. Handcrafted Jewelry:

2. Home Decor Delights:

3. Fashion Items:

4. Natural Beauty:

5. Afrocentric Art:

Conclusion:

Add earrings to your style effortlessly

2. Add to style your outfit with a bag to make your outfit pop

3. Add a stylish hat

4. Never lose sight of a nice jewelry

5. Add a tote bag for glamour

Conclusion:

BLACK LEATHER BATIK MILA BAG

2. TOTE BAG

3. RAFFIA BAG

4. BLACK LEATHER BAG

5. BROWN LEATHER BAG

CONCLUSION

Sin No 1. Keeping your Bag in the Box:

Sin No 2. Using your blow-dryer to air out a wet bag:

Sin No 3. Not Stuffing the bag when not in use:

Also Read: Top 6 Afrocentric Gift Ideas

Sin No 4. Hanging your bags:

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