Unity in Action: The Power of the Black Community’s Boycott During Black Lives Matter Movement in 2020

In the wake of George Floyd’s tragic death, the world witnessed an unprecedented surge in solidarity within the Black community. One of the most inspiring and eye-opening responses while anger and sadness soared in the black community, was the collective decision to boycott major e-commerce giants and exclusively support Black designers and entrepreneurs. The Black Lives Movement was (and always has been) about economic action as much as it was a powerful statement of unity, resilience, and empowerment. 

Social Justice Organizations Reflect on 2020 as Floyd Anniversary Nears | Black Voices | Chicago News | WTTW

During the Black Lives Matter protests in 2020, there was a heightened awareness and intentional support for Black-owned businesses. The decision to shift spending away from large corporations and toward Black-owned businesses highlighted a significant cultural and economic awakening triggered by the fight to end racial discrimination, police brutality and social injustice. This movement served as a reminder of the immense potential within the Black community to support and uplift each other in time of need. It underscored the importance of economic power in the fight against systemic racism and inequality.

The boycott also provided a platform for Black designers and entrepreneurs who had long been overlooked by mainstream markets. The fashion industry was forced to question its embedded Eurocentric outlook and these talented individuals, often working in the shadows, suddenly found themselves in the spotlight with their creativity and innovation celebrated by a broader audience. The surge in support led to increased visibility, sales, and growth opportunities for many Black-owned businesses.

Fashion brand “Telfar” is a perfect case study, let’s explore this further. 

Telfar, the unisex fashion brand founded by Liberian-American designer Telfar Clemens in 2005, saw a significant surge in popularity and support during the Black Lives Matter movement.

Some key factors that contributed to Telfar’s rise:

1. Representation and Inclusivity: Telfar has always championed inclusivity and accessibility in fashion, aligning with the values of the Black Lives Matter movement. The brand’s slogan, “Not for you, for everyone,” resonated with a wide audience seeking diversity and representation in the fashion industry.

2. Affordable Luxury: Telfar’s signature shopping bag, often referred to as the “Bushwick Birkin,” offers a high-quality, stylish alternative to expensive luxury bags. Its affordability and status as a fashion statement made it highly desirable during a time when consumers were seeking to support ethical and inclusive brands.

3. Community Engagement: Telfar’s strong community engagement, including direct interaction with fans on social media and transparent business practices, helped build a loyal customer base. This grassroots support was amplified during the movement as people looked for brands that aligned with their values.

4. Celebrity Endorsements: High-profile endorsements from celebrities like Solange Knowles, Bella Hadid, and A$AP Ferg helped elevate Telfar’s visibility and credibility. These endorsements became even more impactful as celebrities and influencers used their platforms to promote Black-owned brands during the movement.

5. Innovative Marketing and Collaborations: Telfar’s innovative marketing strategies, including the “Bag Security Program” that allowed customers to pre-order their bags, demonstrated a commitment to accessibility and inclusivity. Collaborations with major brands like Gap and UGG further expanded Telfar’s reach and visibility.

Overall, Telfar’s surge during the Black Lives Matter movement was driven by a combination of its core values, strategic positioning, and the broader cultural shift towards supporting Black-owned businesses and inclusive, accessible fashion.

It goes beyond the walls of fashion, it cuts across all industries – Fenty beauty, Pat McGrath Labs, Brandon Blackwood, Maison Noir Wines, Golde, TomboyX, The Lip Bar, KaiCollective, just to name a few personal favourites.

Moreover, this movement fostered a sense of connection and solidarity. People came together, shared resources, and promoted Black-owned businesses through purchases, social media and word-of-mouth. The community’s collective effort to support each other was both heartwarming and empowering, demonstrating that true change comes from within. This period was a testament to the power of community action. It was a time when every purchase made from a Black-owned business was not just a transaction, but a step towards justice and equality worldwide. The Canadian Federal Government invested $90 million in a black entrepreneurship program to help access bank loans, mentorship and other valuable resources. In the US, a substantial amount of people were and still are committed to directing majority of their purchases to black-owned businesses, organisations hire black employees or that are empathetic to the black community. Even across major cities in the UK such as London and Manchester, shortly after the death of George Floyd, protesters gathered and leveraged their rights to peaceful protests with signboards reading “How many more?”. A similar event occurred less than a decade prior in London, Mark Duggan a 29-year old black male suffered a gunshot to the chest and was killed by British police. This led to public protests in Tottenham and escalated into riots across London and other cities. 

The boycott reminded us all that our economic choices can be a form of protest, a way to demand change and support those who need it most. 

In conclusion, the collective boycott of e-commerce giants in favour of Black designers and entrepreneurs during the 2020 Black Lives Matter movement was a profound and inspiring example of unity and empowerment. It showcased the strength of the Black community and the importance of supporting each other in the fight for justice. This movement was a powerful reminder that together, we can create meaningful change and build a more equitable future.

#BlackLivesMatter

#SayTheirNames

#GeorgeFloyd

#BreonnaTaylor

#MarkDuggan

For further reading on the impact of this movement, check out these resources:

CNN, How George Floyd’s death reignited a movement.

Teen Vogue, I Live in the United Kingdom, Where We’re Protesting for George Floyd and Black Lives Globally.

 

TALES Event Schedule Unveiled: Get Ready London, for the Ultimate Culture Experience

Hey Creative, Anjola your friendly Community Manager here. As you know, we are in the month of July 2024 and TALES is just around the corner. A week-long celebration of African Lifestyle, Innovation and Creativity! I am filled with joy to announce the highly anticipated event schedule for ‘The African Lifestyle Experience by Bellafricana’, taking place in London (Gallery Different, 14 Percy Street) from July 4th to July 10th. This week-long celebration promises to be an unforgettable experience, showcasing the best of African culture and craftsmanship in diverse industries ; Fashion, Beauty & Wellness, Home & Living, Food and Music. 

In addition to numerous preparations in place for the success of TALES, we recently concluded our “Na My Thing” campaign. The roll out was absolutely amazing, the feedback both parties received was nothing short of successful. This campaign was created to celebrate what makes everyone special by way of your creativity and self-expression by providing them with a platform to share their passion/businesses with the world. We believe that everyone has a special “thing” that makes them unique and we want to hear all about it. It could be in the form of talent, style or a cause you are passionate about. If by chance you happened to miss out on this roll out, check out @bellafricanauk or @bell_africana on instagram to see all the beautiful people that took part in this campaign, here’s a sneak peek.

Bukky Asehinde Na my thing campaign

If you are interested in participating, join the conversation using the hashtag #TALESbyBellafricana and share what you are passionate about for the chance to be featured on our page.

 

With that being said, I introduce to you, your very own TALES agenda that I suspect will come in very handy for you and your friends. 

Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free using this link  

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉

Wednesday, July 3

All Day: Event Setup

6:00 PM – 8:00PM: TALES Connect (Invite Only)

  • Networking session for Creative Entrepreneurs and Industry Experts
  • Opening remarks
  • Guest speakers/panel discussion 
  • Q&A session 
  • Closing remarks
Panelists:
  • Victoria Omobuwajo : Founder of Sunmo Snacks, a revolutionary brand in the food industry that redefines and inspires health-conscious living with its innovative product range. With a remarkable journey showcasing her tenacity, creativity and business acumen, Victoria has made a significant impact on both the retail and direct-to-consumer industries. Within just two years of its launch, Sunmo has secured retail spaces in esteemed establishments such as Selfridges and Sainsbury’s.
  • Amanda Simone : Founder of No.27 The Concept Store, a space created to keep small brands in business. As the first of its kind, The Concept Store provides a boutique for small businesses to regularly host memorable in-person experiences with their clients. After launching the No.27 Membership Programme in April 2024, members have been granted access to independent store use, Brand-Building Masterclasses, one-to-one consultations, guidance and general support with No.27 Director, Amanda Simone. She also sits agency-side as the Media Planning and Marketing Strategy Manager for CHANEL UK and Ireland.
  • Therese Oertenblad : Wholesale Expert, has been in the home & gift industry for 15 years. Since 2018, Therese has been working with purpose-led, product based business owners who want to create a consistent income stream for their businesses. Her clients and students include Studio Wald, Claude & Co, Sister Paper Co and many others. Many are now stocked in Liberty, Selfridges, Oliver Bonas, Anthropologie and more independent stores in the UK and abroad. Therese is also on the National Committee for The Giftware Association, and hosts a seasonal business podcast called Let’s Talk Shop, sharing industry specific business advice.
  • Elizabeth Stiles : A fashion & textiles brand consultant with 15 years experience in the retail industry working with Next, New Look, River Island & Urban Outfitters as a buyer & sales manager. Elizabeth is incredibly passionate about helping creatives earn more in their business via online coaching focusing on manufacturing & marketing. For the past 3 years she has focused on launching & scaling independent brands including Olive & Frank, and Olivia Rose the Label. 

Thursday, July 4th

10:00AM : Official opening of TALES 2024

  • Welcome address
  • Introduction to the event activities and schedule 
  • 11:00AM – 9:00PM : Shopping and Vendor Exhibitions 
Exhibitors on Thursday:
  • PRESTIGE STYLE FASHION 
  • EFATA BY JUBA 
  • LITTLE WEAVERS 
  • TENIADE MACAULAY 
  • MASSASSI B 
  • SOCK OF A KIND 
  • URBAN ESE
  • AKPOS UKUDU 
  • ACCESSORIES BY OREOFE
  • ZANETTA FASHIONS 
  • AILAKOKO 
  • YOUNG MARY’S
  • IJAN TOLA 

Friday, July 5th – Sunday, July 7th

  • 10:00AM – 10:00PM: Set Up
  • 10:00AM – 9:00PM: Shopping and Vendor Exhibitions 
  • 12:00PM – 2:00PM: Food Tasting Sessions
  • 4:00PM – 6:00PM: Dance Off Competitions 
  • 8:00PM – 9:00PM: Evening Entertainment
Exhibitors on Friday:
  • EFATA BY JUBA
  • LITTLE WEAVERS
  • TENIADE MACAULAY 
  • MASSASSI B 
  • SOCK OF A KIND 
  • URBAN ESE 
  • AKPOS OKUDU 
  • ACCESSORIES BY OREOFE
  • ZANETTA FASHIONS 
  • AILAKOKO 
  • YOUNG MARY’S
  • MAP IHEKUBI 
  • BETHAN CLOTHING
  • NEEDLE POINT 
  • MOT THE LABEL 
  • MELIA BY JADE 
  • ST DYMPHNA LAGOS 
  • BEDAZZLED N MORE
Exhibitors on Saturday:
  • PRESTIGE STYLE FASHION 
  • EFATA BY JUBA 
  • LITTLE WEAVERS 
  • SOCK OF A KIND 
  • ANDREW TABITHA
  • ACCESSORIES BY OREOFE
  • JOLAADE DESIGN
  • AILAKOKO 
  • YOUNG MARY’S
  • MAP IHEKUBI
  • BETHAN CLOTHING
  • NEEDLE POINT
  • GIA 1 FASHION
  • UPPER KLASS BOUTIQUE
  • MOT THE LABEL
  • HEALTHY WARRIORS COOKBOOK
  • BEDAZZLED N MORE
  • MELIA BY JADE
  • ST DYMPHNA LAGOS 
Exhibitors on Sunday:
  • PRESTIGE STYLE FASHION 
  • LITTLE WEAVERS
  • ACCESSORIES BY OREOFE 
  • AILAKOKO
  • YOUNG MARY’S
  • MAP IHEKUBI 
  • BETHAN CLOTHING 
  • NEEDLE POINT 
  • MOT THE LABEL 
  • MELIA BY JADE 
  • ST DYMPHNA LAGOS 
  • BEDAZZLED N MORE 
  • GIA 1 FASHION 
  • ZANETTA FASHIONS 
  • ANDREW TABITHA 
  • JOLAADE DESIGN 
  • ISURA 
  • JANAE STYLE 
  • CLADINI MINI 
  • HEALTHY WARRIORS COOKBOOK 

 

Monday, July 8th – Tuesday, July 9th

  • 10:00AM – 8:00PM: Sip and Paint & Doodle and Paint
  • 10:00AM – 9:00PM: Shopping and Vendor Exhibitions 
  • 2:00PM – 4:00PM: Doodle and Sip Session
  • 6:00PM – 8:00PM: Sip and Paint Session 2

RSVP for free to participate in Doodle, Sip & Paint sessions at TALES using –> this link 

Wednesday, July 10th 

  • 10:00AM – 2:00PM: Final Shopping and Exhibitions 
  • 6:00PM – 10:00PM: Closing Party 
  • 7:00PM – 8:00PM: Entertainment, Dance and Celebration 
  • 8:00PM – 9:00PM: Closing Remarks and Awards 

__

Calling for volunteers for TALES 📢

We are seeking a handful of enthusiastic volunteers to fill a variety of key roles and partner with us for the upcoming TALES by Bellafricana to contribute to the success of the event. 

Event Highlights :

Dates: July 4th to July 10th, 2024.

Time: 10am – 9pm Daily.

Venue: Gallery Different, 14 Percy Street, London W1T 1DR.

Available roles are:

– Videographer

– Photographer

– Sales Representative

– Event Coordinator

– Social Media Manager / Content Coordinator

– Set Manager

– Logistics Support

– Security Volunteers

– Clean up Crew

– Flyer Distribution / Models

Are you interested in joining the TALES team? Or do you know someone who may be interested in joining us? Spread the word and send applications in. 

Aspiring TALES Volunteers should send an email to [email protected] or a Direct Message to @bellafricanauk on instagram with the subject ‘TALES Volunteer’. We look forward to partnering with you to make The African Lifestyle Experience a resounding success.

Quick Break ⏸

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES by Bellafricana this July.

 

→ Trivia of the Week 🧠

To keep things light and fun, let’s play a game. 

“How well do you know Africa?”

The question of the week is : Which of these African countries is an Island? 

The options for the answer are as follows: 

A. Morocco

B. Kenya

C. Madagascar

D. Ghana

Leave your answer in the comment section, remember this is just for fun.

 

When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community 

We’re getting popular on Tiktok

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

__

If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on natural skincare products for different skin types. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

In summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

__

As we come to the end of this read, I thought it best to conclude with this.

TALES is more than just a pop up event happening in London July 4th-10th 2024 – it’s a movement that empowers African creatives, promotes cultural exchange and celebrates the continents rich diversity. By attending, you’ll be part of something big; a community that is shaping the future of African creativity and entrepreneurship. 

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience! 

On that note, see you at TALES. 

Bye for now. 

TALES The African Lifestyle Experience by Bellafricana

Get Ready for TALES by Bellafricana in London: Your Ultimate Guide to the Venue!

Hey creative, Anjola your friendly Community Manager here. The sun has been shining in the United Kingdom and other countries lately, that means it is Summer time! 

Are you ready for an unforgettable experience in the heart of London? I sure am. From July 4th to July 10th, 10am to 9pm daily – join us at Gallery Different (14 Percy Street, London W1T 1DR) for TALES: The African Lifestyle Experience. A week-long immersive and vibrant celebration of African creativity, innovation and cultural diversity that will leave you inspired, energised and connected. Click here for the event schedule and here for the list of creatives that will be showcasing at TALES by Bellafricana.

To ensure you have a stress-free and fun-filled adventure, follow our handy checklist and guide to get to the venue like a pro! 

Please note:

This event is free by way of RSVP using this link, it should take less than 1 minute to do this, go right ahead and remember to return to continue reading. Thank you, now let us begin.

 

Checklist: 
  • Wallet : don’t forget your cash, cards and oyster!
  • Phone and portable charger : capture memories and stay connected, share your experience on social media using #TALESinLondon or #TALESofAfrica – your instagram/tiktok followers will love it.
  • Comfortable shoes : you’ll be dancing, walking and exploring at TALES so the least you could do for your feet is wear comfy shoes – whatever comfortable looks like is completely subjective to you so feel free.
  • Sun protection : TALES will be taking place indoors, at Gallery Different W1T 1DR. However incase the sun is really “sun-ing” that week, please come with a hat, sunglasses or apply some sunscreen before you leave home so you are prepared for some outdoor fun!
  • Dress to impress : all are welcome at TALES…however…if your friend tells you “I’m not really dressing up today” side eye. We can’t wait to see your style! The theme of TALES is “Undiscovered Africa” so it’s only right that the dress code is in alignment. 
__
Getting to the Venue: 
  • By Tube : Take the Northern line to Tottenham Court Road Station (just a 5 minute walk to the venue, 3 minutes if you usually brisk walk  – easy peasy!)
  • By Bus : Hop on the 14, 24 or 29 bus to Percy Street (stop: Tottenham Court Road – pretty straightforward this way)
  • By Car : Limited parking available nearby – consider other transport options or carpooling (we’re eco friendly too!) 

To make things even easier, this link will take you directly to google maps where you can find out the distance from where you currently are – stress free. 

 

Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free using this link  

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉

__

Quick Break ⏸

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES by Bellafricana this July.

 

→ Trivia of the Week 🧠

To keep things light and fun, let’s play a game. 

“How well do you know Africa?”

The question of the week is : In terms of population, what is the largest city in Africa?

The options for the answer are as follows: 

A. Lagos 

B. Cairo

C. Nairobi

D. Marrakesh 

Leave your answer in the comment section, remember this is just for fun.

 

When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community 

We’re getting popular on Tiktok

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

__

If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on why email marketing is essential for businesses. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

In summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

__

As we come to the end of this read, I thought it best to conclude with this.

TALES is more than just a pop up event happening in London July 4th-10th 2024 – it’s a movement that empowers African creatives, promotes cultural exchange and celebrates the continents rich diversity. By attending, you’ll be part of something big; a community that is shaping the future of African creativity and entrepreneurship. 

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience! 

On that note, see you at TALES. 

Bye for now. 

Bellafricana presents The African Lifestyle Experience (TALES) London’s latest lifestyle event of the Year!

Why TALES 2024 by Bellafricana is a Must-Attend for Creative Minds in London

This summer, London will come alive with the rhythm of African creativity, culture, and community at TALES: The African Lifestyle Experience. Held at Gallery Different from July 4th to July 10th, 2024. This event, themed “Undiscovered Africa,” TALES by Bellafricana should be on the “must attend” list of everyone in London and I’ll tell you why, keep reading to learn something new.

Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link  

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From the dawn of time, humans by nature are categorised as social animals and my guess is (even though I’m not usually one to opt for compartmentalism), this is for a valid reason. Think about it like this if it helps, in our daily lives we constantly see and feel the invaluable importance of community be it in a family, with friends, at school or work. The simple truth is, people need people. We all crave connection, belonging and support from the moment we take our first breath. This fundamental need for human connection is what makes community so essential to our individual well-being and success.

As a prolific poet once said, “No man is an island.”

 

I understand the transformative power of community, that is why you are reading this today. This platform provided by Bellafricana is built on this understanding coupled with the belief that together, we can achieve more than we can alone. If you think two heads are better than one, try thirty thousand heads.

By bringing creative entrepreneurs, passionate creatives and small business owners together, Bellafricana has created a supportive ecosystem that fosters growth, learning and success.

And that is exactly what TALES: The African Lifestyle Experience, London’s latest lifestyle event is all about – building a community that empowers creative entrepreneurs and small business owners to flourish globally, while extending this empowerment to creative enthusiasts. 

RSVP for Free using the Link Below

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Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link  

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉

__

The Benefits of Community at TALES

By attending TALES by Bellafricana, you’ll experience numerous benefits, including: 

  • Diverse range of creative : TALES is set to feature over 40 unique creatives, each bringing their own story and craft to the table. From a 13-year-old kid entrepreneur to a nearly 70-year-old fashionpreneur, the diversity in age and experience underscores the inclusive nature of this community. These creatives represent the best of African arts, fashion, beauty, food, and lifestyle, offering attendees a rich tapestry of talent and ingenuity.
  • Networking opportunities : Community is also about creating opportunities for growth and collaboration. On July 3rd, TALES Connect will kick off the event, providing a dedicated space for creatives to network, exchange ideas, and forge new partnerships. The power of community lies in these connections, which can lead to new ventures, collaborations, and a stronger support system for African creatives. One of the most anticipated aspects of TALES is this opportunity for attendees to engage directly with these talented individuals and other industry experts. The interactive workshops and panels will provide a platform for creatives to share their journeys, inspirations, and insights into the world of creative entrepreneurship. This exchange of knowledge and experiences educates and also strengthens the bonds within the community.
  • Live art sessions : Art is a universal language that bridges gaps and brings people together. At TALES, live doodle and paint sessions with artists Isaac Emokpae and Kofo Nolla-Omidiran will offer a dynamic and collaborative experience, transforming art into a communal activity. These sessions exemplify how collective creativity can produce something truly unique and beautiful. It extends beyond visual arts, this event will feature a week-long celebration of African art, fashion, food and music. The cultural immersion fosters a deeper understanding and appreciation of African heritage, promoting a sense of unity, pride and the sharing of knowledge among our attendees.

Free entry | 40+ different small businesses to explore each day | Welcoming and friendly community | Great and genuine vibes | New and exclusive things to purchase | Handmade African inspired products | Network of creative entrepreneurs and industry experts | A chance to win a £200 gift card.

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At its core, TALES by Bellafricana is a testament to the power of community. It is a space where individuals come together to celebrate their shared heritage, support each other’s endeavors, and showcase the richness of African creativity to the world. By attending TALES: The African Lifestyle Experience, you become part of this vibrant community, contributing to a collective narrative that honours and elevates African culture on a global stage. 

RSVP for free to secure your spot at TALES in London this July and experience firsthand the transformative power of community.

Together, we can discover, engage, and celebrate the incredible creativity and cultural diversity that define the lifestyle.

Let’s make this a celebration to remember!

 

TALES The African Lifestyle Experience by Bellafricana__

If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on skills every creative entrepreneur should have. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

Summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

→ Follow us on social media to stay updated on the latest news, sneak peeks and behind-the-scenes glimpses into TALES. 

Join our Instagram community 

We’re getting popular on Facebook

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

 

 

 

 

Practical Ways To Turn Your Dream Into A Reality

Practical Ways To Turn Your Dream Into A Reality

As we step into a new year, envisioning your most remarkable achievements is just the beginning. This is the year to dream big and turn those aspirations into tangible success. Join me on a journey of inspiration and actionable steps as I dive into practical ways to turn your dream into a reality.

1. Envision Your Success

Take a moment to imagine where you want to be in the new year. What does success mean to you? The clearer your picture, the more powerful it becomes. Let it inspire you, and use it as a roadmap for your journey ahead. Visualizing your success isn’t just dreaming; it’s the first step in turning your ambitions into reality.

 8 Practical Ways To Turn Your Dream Into A Reality

 

2. Set Realistic Goals

Now that you’ve imagined where you want to be in the new year, let’s break it down into achievable goals, taking it one step at a time. small victories that pave the way to your big wins. It also helps create a pathway where progress is not just visible but also deeply satisfying. And you can acknowledge that every small step brings you closer to the grand achievement you’ve envisioned for the year.

 8 Practical Ways To Turn Your Dream Into A Reality

3. Stay Inspired

Keep things positive around you. Seek inspiration. Connect with people who share your goals. Make a habit of boosting your enthusiasm every day. It’s like adding fuel to the fire of your passion. Remember, staying inspired isn’t just a choice; it’s a promise to keep the excitement alive on your journey to success in 2024.

8 Practical Ways To Turn Your Dream Into A Reality

 

4. Take Bold Actions

Dreams come alive through action. It’s not just about dreaming; it’s about doing! Embrace challenges as opportunities, step out of your comfort zone, and make things happen. Each bold move is a step closer to turning your aspirations into reality. Remember, the journey to success in 2024 is not just about wishing; it’s about taking confident strides, confronting challenges with courage, and turning your vision into tangible achievements.

 8 Practical Ways To Turn Your Aspiration Into A Reality

5. Celebrate Progress

Take a moment to recognize and celebrate every step forward on your journey. Whether big or small, progress is a reason to rejoice. These moments remind you of the distance you’ve covered. 

Celebrating progress isn’t just about the destination; it’s about appreciating the effort you’ve put in and the growth you’ve achieved.

So, as you navigate toward your success in the new year, make it a habit to pause, acknowledge your advancements, and let the joy of progress fuel your motivation for the road ahead.

 8 Practical Ways To Turn Your Dream Into A Reality

 

I hope you are now ready to embark on this exciting journey of envisioning and by now you have learned the Practical ways to turn your dream into a reality this year.

Cheers to your dreams, your journey, and the incredible successes that await!

8 Amazing African Artists To Look Out For

From visual arts to music, literature to fashion, the African continent continues to give birth to extraordinary talent that captivates the world. In this blog post, I invite you to embark on a journey through the fascinating and inspiring world of African artistry.

Let me introduce you to eight incredible African artists who are making waves, breaking boundaries, and reshaping the artistic landscape.

  1. LAYO BRIGHT

This brand captures art gracefully using glasswork, In the world of art and creative expression, there are individuals who shine brightly, transforming ordinary materials into extraordinary masterpieces. Layo Bright, a talented artist and glasswork extraordinaire, is one such luminary. With a delicate touch and a keen eye for detail, Layo has mastered the art of capturing beauty, emotion, and imagination through the medium of glass.

2. RONKE SCOTT

Ronke scott captivates her audience using unique canvas and artwork to tell African stories. Ronke Scott is one such artist who masterfully captures the essence of African narratives through her unique canvases and mesmerizing artwork. With each stroke of her brush, she breathes life into the untold tales of the continent.

Her isn’t confined to traditional boundaries. She delves into uncharted territory, experimenting with different mediums and techniques to convey the rich ambiance of African culture, history, and diversity. Her work is a vivid tapestry of colors, emotions, and experiences, which come together to tell stories that resonate with both the African audience and those who admire the continent from afar.

3. ARTINI

Artini, a proudly Nigerian-owned brand, is one such shining star in the world of craftsmanship. Their unique and imaginative use of nails and strings transforms the ordinary into the extraordinary, resulting in stunning mirrors, captivating wall clocks, and exquisite center tables that redefine the concept of functional art. Artini is not just about decor; it’s about celebrating the beauty that can be found in the most unexpected places, and the brand’s creations are a true testament to the power of art to transform the ordinary into the extraordinary.

4. LANRE OLAGOKE

In the heart of London, a dynamic force in the art world emerges – Lanre Olagoke, a celebrated Nigerian artist whose creative genius knows no bounds. With his brush and canvas, Lanre has become a bridge, connecting the rich culture of his Nigerian heritage with the cosmopolitan energy of London. His works are a testament to the fusion of cultures and ideas, a harmonious blend of tradition and modernity. Through his brushstrokes, he captures the essence of life, the vibrant spirit of his homeland, and the dynamic influences of his London base. His canvases are windows to a world where imagination takes flight, where color and form dance in harmony, and where stories are told in strokes of brilliance.

5. ART BY SPECTABILIS

This creative uses his brand for advocacy and awareness. Creativity isn’t limited to aesthetic expression alone; it can also be a powerful tool for advocacy and raising awareness. One such luminary who exemplifies this artistic approach is Art by Spectabilis. Through their creations, this artist shed light on important issues, sparking conversations and championing causes that demand our attention.

6. 5AND10 KRAFTZONE

Art knows no bounds, and 5and10 Kraftzone is a testament to the boundless possibilities of creativity. This enigmatic creative spirit is a master of diverse artistic expressions, from sculpting life into inanimate materials to folding paper into intricate origami masterpieces and weaving stories through the entwining strings of string art. With 5and10 Kraftzone, there is no limit to the artistic horizons explored. Every creation is a unique exploration of the artist’s vision, a glimpse into a world where materials transform into emotions, and imagination takes shape in myriad forms.

7. DOTUN DAVID POPOOLA

He calls himself the envirornmentalist. and this is showcased in his artwork. Dotun’s art is more than just visual appeal; it’s a powerful medium for environmental consciousness. Through his brushstrokes and creativity, he paints a vivid picture of the challenges our planet faces. His work showcases the beauty of nature, the threats it endures, and the urgent need for environmental conservation. His work is a testament to the power of art in bringing about change and advocating for a more sustainable future.

8. JOSEPH DAIRO

There are those whose creative voices not only resonate but also echo through time, leaving a lasting impact on those who are fortunate enough to experience their work. Joseph Dairo is one such luminary whose artistic journey has not only earned him accolades but has also become a powerful means of storytelling that illuminates the African experience.

With numerous awards adorning his brand, Joseph Dairo is more than just an artist; he’s a maestro of African narratives. His work is a canvas where history, culture, and contemporary issues converge to weave stories that are both timeless and deeply relevant. Through his art, he doesn’t merely paint pictures; he narrates the experiences, aspirations, and challenges of a diverse and multifaceted continent.

CONCLUSION

As we celebrate the amazing African artists and their profound, innovative, and impactful work, let their art be a source of inspiration for us all. Let us be moved by their stories, and let them encourage us to explore our own creative potentials, to advocate for what we believe in, and to use the power of art to make a positive difference in our world. In the end, art is not just a product; it’s a journey, a conversation, a catalyst for change, and a testament to the enduring beauty and boundless imagination of the human spirit.

A Celebration of African Culture in the UK

Bellafricana pop-up in London Oxford Street UK

African culture is a vibrant and diverse tapestry of traditions, customs, and art. From the colorful fabrics of West Africa to the intricate beadwork of East Africa, there is something for everyone to appreciate. And now, thanks to Bellafricana, you can experience the best of African culture right here in the UK.

Bellafricana is a pop-up event that will bring together a wide range of African vendors, from fashion designers to accessories to interior decoration and a lot more. You’ll have the chance to shop for unique African-inspired clothing, jewelry, and home goods. You can have a feel as you join the karaoke, sip, paint, and shop African-made items.

This is a great opportunity to learn about African culture and connect with other African people in the UK. It’s also a lot of fun! So come celebrate African culture with us at Bellafricana Marketplace.

Bellafricana pop-up in London Oxford Street UK

Yasss, it’s time to shop! I’m so excited to share with you all of the amazing creative brands that will be at the pop-up event. This is your chance to support some of the most talented African entrepreneurs and to find some truly unique and stylish pieces.

So get your wallets ready, and let’s have some fun! Remember, you will be having to meet with creatives in fashion, lifestyle, handmade jewelry, and food. Get ready to celebrate the beauty and creativity of Africa and take home a piece of that magic. Here is what to expect.

   1. MASH

Looking for high-quality, stylish, and empowering fashion wear? Look no further than MASH! This brand is all about making women feel confident and beautiful, no matter their body type or size. MASH’s clothes are inspired by the rich cultures and traditions of Africa, but they’re also updated with a modern twist. This makes MASH’s clothes both stylish and timeless.

But what really sets MASH apart is its fun energy and vibes. The brand’s clothes give off major big aunty vibes, and they’re perfect for any occasion, from a night out with the girls to a day at the office. So if you’re looking for a brand that will make you feel like a queen, then you need to check out MASH. The brand’s clothes are sure to turn heads and make you feel confident and beautiful.

Mash on bellafricana marketplace pop up UK

 

 

      2. AFUME

I am so excited to introduce you to AFUME, my new contemporary luxury fashion brand that celebrates the beauty and artistry of African fashion. This brand will be showcased at the Bellafricanan UK Pop up event. My experience with this design is how it is inspired by the rich cultures and traditions of Africa, it uses only the finest materials to create pieces that are both luxurious and timeless. I believe that African fashion is for everyone, and this brand is that force that wants African designs to empower women all over the world to feel confident and beautiful. This is one brand you should look out for.

Afume in bellafricana UK pop-up

 

   3. JON WILLIAM

Jon William is a fashion brand that is dedicated to creating high-quality, stylish clothing for the modern man. The brand’s designs are inspired by the rich history and traditions of masculinity, but they are also updated with a modern twist. Jon William’s clothes are made from the finest materials, and they are designed to last. The brand also offers a wide range of sizes and fits, so you can find the perfect piece for your body type. Jon William is a brand that is passionate about empowering men. The brand’s clothes are designed to make men feel powerful and they are also designed to be comfortable and easy to wear.

Jon william on bellafricana marketplace pop-up UK

Jon william's design on bellafricana summer UK popup

 

    4. OBA COUTURE

Oba Couture is a Nigerian fashion brand that specializes in handmade leather goods, clothing, and accessories. The brand was founded in 2011 by Olubukola Asafa, who is passionate about creating high-quality pieces that showcase the rich culture and heritage of Nigeria. Oba Couture’s products are made using traditional Nigerian techniques and materials, such as adire, leather, and beads. This brand is a great example of the thriving fashion industry in Nigeria. The brand is a testament to the skill and creativity of Nigerian artisans, and it is sure to continue to grow in popularity in the years to come. Oba Couture will be exhibiting at the Bellafricana UK pop-up. This is a great opportunity to see Oba Couture’s work in person and to learn more about the brand.

 

    5. MOJISOLA. NG

Mojislawa Ng is a Nigerian designer who creates stunning African-inspired pieces. Her brand, MOJISLA NG, features a variety of leather bags, wears, fabric belts, and tote bags that are all made with high-quality materials and attention to detail. Mojisola’s designs are inspired by her own heritage and the cultures of her ancestors. She uses traditional African patterns and motifs in her work, but she also puts her own unique spin on them. The result is a collection of pieces that are both stylish and culturally significant. If you’re looking for a way to add a touch of African style to your wardrobe, MOJISLA NG is a great option. Her pieces are sure to turn heads and make a statement.

Mojisola at the bellafricana UK pop-up

Mojisola handbags

    6. VUDOH

Vudoh is an African designer who creates wearable African pieces. Her work is inspired by traditional African art and culture, but she also puts her own unique spin on it. The result is a collection of pieces that are both stylish and culturally significant. Vudoh’s designs are made with high-quality materials and attention to detail. She uses a variety of techniques, including painting, printmaking to create her pieces. Her work is often colorful and vibrant, and it features traditional African patterns and motifs. In addition to her beautiful designs, Vudoh is also committed to using her platform to promote African art and culture. She believes that art should be seen as more than just a product, but as a lifestyle. She hopes that her work will inspire others to appreciate African art and culture.

Vudoh on bellafrricana marketplace pop up event in UK

Vudoh's Designs

    7. THE BREAD BOX

The Bread Box is a London-based bakery that specializes in banana bread and banana-based pastries. Their mission is to “celebrate the humble banana bread and show the world how delicious and versatile it can be.” The Bread Box’s banana bread is made with fresh, ripe bananas and high-quality ingredients. They offer a variety of flavors, including classic, chocolate chip, and walnut. They also have a variety of banana-based pastries, such as muffins, loaves with varieties of toppings and fillings. The Bread Box’s banana bread is moist, flavorful, and perfectly sweet. It’s the perfect way to start your day or enjoy as a snack. Its pastries are also delicious and a great way to indulge your sweet tooth.

If you’re looking for a delicious and sustainable way to enjoy banana bread, The Bread Box is the perfect place to go. They have a wide variety of flavors to choose from, and their banana bread is sure to satisfy your taste buds. come and enjoy our food-tasting experience at the Bellafricana summer pop-up in UK.

The bread box on Bellafricana marketplace pop up ebemt in UK

The bread box at the bellafricana pop up UK

      8. AILAKOKO

The brand was founded by Bukola Adenuga, a Nigerian designer who is passionate about African culture and craftsmanship. Adenuga wanted to create a brand that would celebrate the beauty and creativity of Africa, and she believes that Ailakoko is doing just that. Ailakoko’s products are available online and at select retailers in Nigeria and the United Kingdom. The brand is also expanding to other countries, and it is sure to become a popular choice for people who are looking for unique and stylish gifts.

Ailakoko’s products are made with high-quality materials, including wood, textile, hand paints, and embellished resin. The brand’s designs are inspired by traditional African motifs and patterns, but they also have a modern twist. Ailakoko’s products are perfect for anyone who appreciates beautiful, well-made, and unique gifts. Ailakoko will be one of the vendors at the Bellafricana marketplace UK pop-up event in July 2023. This is a great opportunity to see and purchase Ailakoko’s products in person.

Alakoko on bellafricana marketplace UK Pop up

Handbag by ailakoko on bellafricana summer pop up event

    9. ISURA

Isura is another creative brand that creates tarnish-free jewelry inspired by African arts, sculpture, and aesthetics. The brand’s name means “treasure” in the Yoruba language, and it reflects the brand’s commitment to creating beautiful and timeless pieces that celebrate the beauty of Africa.

Isura’s jewelry is made with high-quality materials, including sterling silver, and gold-plated jewelry. The brand’s designs are inspired by traditional African motifs and patterns, Isura’s jewelry is perfect for anyone who wants to look stylish and feel connected to their African roots. The brand was founded by Temi, a Nigerian designer who is passionate about African culture and jewelry-making. One captivating part of this brand is how it is able to curate stunning embellished pendants with the inscription of Africa, hereby taking Africa to other parts of the world.

Isura on bellafricana marketplace pop-up

Jewelries by Isura in the bellafricana summer pop up UK

    10. ZANETTA

Zanetta Fashions is a brand that celebrates the beauty and artistry of African jewelry. Zanetta’s designs are inspired by the natural beauty of Africa, from the vibrant colors of the continent’s flora and fauna to the intricate patterns of its traditional textiles. She uses only the finest materials, including coral, pearls, gemstones, and gold, to create pieces that are both elegant and timeless.

Zanetta’s jewelry is perfect for any occasion, from a special event to everyday wear. She offers a wide range of pieces, from necklaces and earrings to bracelets and rings. Her designs are sure to turn heads and make a statement. Zanetta Fashions will be exhibiting at the Bellafricana UK pop-up. This is a great opportunity to see Zanetta’s work in person and to learn more about her brand. I hope you’ll join me in supporting Zanetta Fashions and in celebrating the beauty of African jewelry.

Zanetta Fashion at the bellafricana UK pop up

Zanetta Fashions vendor at Bellafricana summer pop up London

    11. JOLAADE

Jolaade is a brand that is all about the details. The brand’s clothes are made with precision and care, and they are finished with a level of craftsmanship that is unmatched. Jolaade is also a brand that is not afraid to be bold. The brand’s designs are often vibrant and colorful, and they are always pushing the boundaries of what is considered feminine fashion. If you’re looking for high-quality, stylish, and empowering fashion wear, then you should shop at Jolaade. The brand’s clothes are perfect for any occasion, and they will make you feel confident and beautiful.

Jolaade on bellafricana marketplace pop up UK

Jolaade's designs on bellafricana summer pop up

    12. BABY ETHNIC

This is a contemporary brand offering afro-fusion pieces that have been ethically and locally produced in Africa for the world. It produces children’s fashion wears from Africa. One specialty about this brand that I admire so much is its ability to create a more inclusive environment for children where they would grow and experience inclusivity, understanding the psychology of colors and building a vibrant heritage of Africanness for generations to come.

Baby ethnic in the UK bellafricana pop up event

    13. THE LADY WANDERER

The Lady Wanderer is a brand for woman who loves to travel and explore. She’s the kind of woman who’s always up for an adventure, whether it’s hiking in the mountains, exploring a new city, or just taking a walk around the block. But planning what to wear for adventures can be tricky. You want to look stylish, but you also want to be comfortable and practical. That’s where The Lady Wanderer comes in.

The brand’s collection of wearable items is perfect for the adventurous soul. They’re made from high-quality materials that are both stylish and durable. And they’re designed to be versatile, so you can wear them for a variety of occasions. Whether you’re hiking in the mountains, exploring a new city, or just taking a walk around the block, The Lady Wanderer has you covered. So next time you’re planning an adventure, be sure to check out the brand’s collection of wearable items.

The lady wanderer on bellafricana marketplace pop up UK

   14. TIWI

Tiwi is a scent and fragrance brand that celebrates the beauty and diversity of Africa. Tiwi’s products are inspired by the rich scents and traditions of the continent. Tiwi’s signature fragrance is a blend of bergamot, jasmine, litsea, with hints of amber, m,oss and musk. The fragrance is both fresh and sensual, and it evokes the feeling of being on a warm summer’s day in Africa.

In addition to its signature fragrance, Tiwi also offers a variety of other products, including reed diffusers, candles, hand wash, and lotion. All of Tiwi’s products are made with natural ingredients and are free of harsh chemicals.

Tiwi will be showcasing its products at the Bellafricana Summer Pop-Up. The pop-up will feature a variety of African vendors, from fashion designers to food sellers to artists. If you’re looking for a unique and authentic African scent, be sure to stop by the Tiwi booth at the Bellafricana Summer Pop Up. You won’t be disappointed.

Tiwi on bellafricana marketplace

 

scented candles by Tiwi

     15. NAIJA TREAT

Naija Treat is a food brand that delights in making sweet and savory treats, freshly made and packaged. Naija Treat’s products are inspired by the rich flavors and traditions of Nigeria. Naija Treat’s products are made with all-natural ingredients and are free of artificial flavors, colors, and preservatives. Some of Naija Treat’s most popular products include Kokoro, a cornmeal based snack that is crispy and flavourful, candied peanuts, dakuwa, chin chin, coconut candy,and lot more. Naija Treat is committed to providing its customers with a taste of Africa that is both authentic and delicious. So, if you’re looking for a taste of Africa, be sure to stop by the Naija Treat booth at the Bellafricana Summer Pop Up. You won’t be disappointed.

Naija treats on bellafricana marketplace

Naija Treats London, vendor at Bellafricana summer pop up London

   16. AJAO BABATUNDE LAWAL

Ajao Babatunde Lawal is the owner and founder of Skenkious Arts, a Nigerian art studio that specializes in telling African stories through art. Lawal’s work is inspired by the rich culture and history of Africa, and he uses his art to explore themes of identity, community, and spirituality. Lawal’s work is diverse, and he uses a variety of mediums, including paintings, sculptures, and murals. He is known for his use of vibrant colors and bold lines, and his work is often characterized by its sense of movement and energy.

Lawal has exhibited his work in galleries and museums around the world, he is a passionate advocate for African art, and he believes that art has the power to connect people and cultures. If you’re interested in seeing Ajao Babatunde Lawal’s work, be sure to stop by the Skenkious Arts booth at the Bellafricana Summer Pop Up. You will b wowed.

Ajao babatunde lawal at bellafricana marketplace

Skenkious at on bellafricana summer in UK

   17. AO KITCHEN

AO Kitchen is an African food brand that specializes in making Nigerian delicacies and meals. This brand is founded by a Nigerian-born chef. AO Kitchen’s products are inspired by the rich flavors and traditions of Nigeria. AO Kitchen is committed to providing its customers with a taste of Nigeria that is both authentic and delicious. If you have heard about the wonders of Nigerian meals, here is the opportunity to have a taste. We will be having the popular Nigerian Jellof, which is sure to excite your taste buds.

AO Kitchen n the bellafricana summer pop up UK

AO Kitchen delicacies on bellafricana pop up UK

    18. EFATA

Efata By Juba is a clothing brand that aims to provide authentic Afropolitan clothing that unapologetically expresses the modern African woman’s confidence, strength, beauty, and resistance. The brand was founded by Juba Afua Agyeman, a Ghanaian woman who is passionate about celebrating African culture through fashion. Afua believes that African women are powerful and beautiful, and she wants her clothes to help them feel confident and empowered.

Efata By Juba’s clothes are made from high-quality African fabrics and are designed to flatter all body types. The brand offers a wide range of styles, from traditional African prints to more modern designs. If you are looking for authentic Afropolitan clothing that will make you feel confident and beautiful, then Efata By Juba is the brand for you.

 19. MODARA

Modara Skin Care is an African skincare brand that uses natural ingredients to create high-quality, effective skincare products. The brand was founded in 2015 by two sisters, Temilolu and Temilade Ogunsanwo, who were inspired by their own struggles with sensitive skin.

Modara Skin Care products are made with a blend of African and international ingredients, including shea butter, argan oil, and aloe vera. The products are all vegan and cruelty-free, and they are free of harsh chemicals and artificial fragrances.

Modara Skin Care offers a wide range of products for all skin types, including cleansers, moisturizers, serums, masks, and sunscreen. The brand also offers a line of body care products, including body washes, lotions, and scrubs.

Here are some of the benefits of using Modara Skin Care products, Natural ingredients: Modara Skin Care products are made with a blend of natural ingredients that are gentle on the skin and effective in providing hydration, nourishment, and protection. Vegan and cruelty-free, Modara Skin Care is committed to animal welfare and sustainability. All of the brand’s products are vegan and cruelty-free.  Free of harsh chemicals, Modara Skin Care products are free of harsh chemicals and artificial fragrances that can irritate the skin. Wide range of products, Modara Skin Care offers a wide range of products for all skin types, so you can find the right products for your individual needs.

CONCLUSION

In conclusion, the “Celebration of African Culture in the UK” event promises to be a vibrant and immersive experience showcasing the richness and diversity of African culture. From the 31st of July to the 6th of August, attendees will have the opportunity to engage with a wide range of activities and performances, all taking place from 9 AM to 9 PM daily. This event aims to foster cross-cultural understanding, appreciation, and connection through the exploration of African arts, fashion, music, and more. To join in on this incredible celebration, interested individuals are encouraged to register at bellafriacana.com/popup London. By securing your spot, you can be a part of the festivities and fully experience the enchanting ambiance of the event.

Located at Sook, 58 Oxford Street, London, the event venue promises to be a dynamic space that reflects the spirit of African culture. Attendees will be immersed in an atmosphere that pays homage to the continent’s rich traditions and contemporary expressions. See you there.

Bellafricana Brings African Creativity to Oxford Street, London with a Spectacular Summer Pop-Up Event

bellafricana summer pop up UK

Bellafricana, the renowned tech-enabled community organization that celebrates and enables creative entrepreneurs, is thrilled to announce its highly anticipated Summer Pop-Up Event in Oxford Street, London.

After seven successful years of fostering connections and promoting African craftsmanship in Nigeria, Bellafricana is now ready to captivate the hearts of Londoners with an extraordinary showcase of African talent and their creativity to promote non-oil export in Africa.

The Summer Pop-Up London Event will take place over seven exciting days, from Monday, the 31st of July to Sunday, the 6th of August, at a prime location in London, Oxford Street, Central London (Europe’s busiest shopping street). This exclusive event will bring together a curated selection of the finest African brands, offering a captivating array of handcrafted products across various categories, including fashion, accessories, home decor, beauty, and more.

With a proven track record of hosting six major pop-up events in Nigeria, Bellafricana has gained a reputation for curating exceptional collections that embody the spirit of Africa. This Summer Pop-Up Event in London promises to be a celebration of African culture, craftsmanship, and entrepreneurial spirit.

Attendees will have the unique opportunity to immerse themselves in the vibrancy of African creativity. From intricately woven textiles to bold and contemporary designs, each product tells a story and reflects the rich heritage and diversity of the African continent. Engage with passionate creators, hear the inspiration behind their works, and discover the remarkable talents that Bellafricana’s community represents.

“Our vision at Bellafricana is to showcase the beauty and innovation that Africa possesses,” says Bukky Asehinde, Founder and CEO of Bellafricana, a Nigerian zero oil export Ambassador. “We are thrilled to bring our Summer Pop-Up Event to London, a city renowned for its love of creativity and diverse cultural experiences. Our aim is to bridge the gap between African creatives and the global market, while offering Londoners a unique and authentic shopping experience.” Bellafricana is endorsed by the Nigerian Export Promotion Council, the Federal Government of Nigeria Apex Institution for the promotion, development and diversification of export.

By attending the Bellafricana Summer Pop-Up London Event, patrons not only support and empower African creative entrepreneurs but also gain access to exclusive, handcrafted products that are often hard to find elsewhere. Each purchase made at the event contributes to the growth and sustainability of the creative community, making a tangible impact on the lives of talented individuals and their communities.

Bellafricana’s Summer Pop-Up London Event is a must-attend for fashion enthusiasts, interior design aficionados, art lovers, and anyone seeking distinctive and ethically made products with a story to tell. Join us as we redefine the narrative around African craftsmanship, promote cultural exchange, and celebrate the ingenuity of creative entrepreneurs.

Click here to STOP “N” SHOP a piece of Africa at Bellafricana Summer Pop-Up London on Oxford Street.

Event Details:

● Event Name: Bellafricana Summer Pop-Up London

● Dates: July 31 to August 6

● Venue: 58 Oxford St, London W1D 1BH For more information about Bellafricana and the Summer Pop-Up Event,

Please visit [www.bellafricana.com], register as a vendor at [www.bellafriana.com/pop-up-London], get your free tickets to attend the event here, for partnerships or sponsorship email [[email protected]], stay updated on the latest news and updates by following Bellafricana on social media [@bell_africana, @bellafricanauk].

About Bellafricana:

Bellafricana is a tech-enabled community organization that promotes and enables creative entrepreneurs in Africa. Founded in 2016, Bellafricana serves as a platform to showcase the beauty and innovation of African craftsmanship, connecting creative African-owned businesses with a global audience. Through pop-up events, online platforms, and community engagement, Bellafricana celebrates the diversity, heritage, and entrepreneurial spirit of Africa.

Media Contact: Name: Bukky Asehinde, Position: Founder/CEO, Email Address: [email protected], Phone Number: +44 (0) 800 001 6502

Bellafricana Expands To Support Creative Entrepreneurs Across Africa

Community of African Creatives

We are filled with a sense of gratitude and passion for what we have built together. When Bellafricana started, it was borne out of a deep-seated desire to create what we describe as a sanctuary which would not only give creative entrepreneurs the visibility they deserved but also help them build the business structures and support system they need to grow.

We have been a driving force behind the growth of thousands of creative businesses in Africa, providing unparalleled support to the entire African creative community and connecting their products to local and international customers.

Bellafricana is a tech-enabled community that provides a platform for creative entrepreneurs in the fashion, arts & craft, beauty, home & living, food produce & snacks industry, to increase their visibility and have the right business support and structure that gives them the capacity to grow their business. Currently, we are the leading community for African-Owned creative businesses with a growing network of over 20,000 creative entrepreneurs.

In addition, our members have saved a whopping ₦20 million (over $40,000) off their marketing training expenses and bagged sponsorship from the prestigious Nigerian Export Promotion Council (NEPC), valued at a staggering ₦63.5 million (over $141,000).

Bellafricana Ace awards
BELLAFRICANA ACE AWARDS

Through our extensive brand exposure, our members have been featured on highly acclaimed TV stations such as Hip TV and Silverbird TV – cementing their position as industry leaders. Some of our members has also been featured in international screen like CCN. Further, our members have secured various grants including the illustrious Tony Elumelu Foundation (TEF) grant, worth a hefty $5,000.

Also, some of our members have been shortlisted for the Jack Ma Prize (African Business Heros Award), a testament to their innovative drive and ingenuity. Our community is not just about recognition and accolades, our members have also achieved tangible business growth – expanding their customer base and boosting their sales.

Similarly, our commitment to promoting African creativity led us to create the ACE Awards, an initiative that lauds the creative works of Nigerians and Africans, making open competition affordable and accessible. The ACE Awards continue to encourage more businesses to look inwards and create more globally acceptable brands.

BELLAFRICNA BLOG

Over the years, Bellafricana has evolved into something much more than we ever could have imagined. We have become a family, a community that not only supports and encourages each other but also inspires and motivates us to strive for excellence every day. As business owners ourselves, we know firsthand the struggles that come with trying to turn your passion into a viable business. The sleepless nights, the self-doubt, the endless setbacks – these are all part of the journey. But with the right support system, we can overcome these challenges and achieve our dreams.

At Bellafricana, we are not just building a community, we are building a movement. A movement that is focused on promoting African creativity, empowering local businesses, and showcasing the best of what Africa has to offer.

Bellafricana community

That is why we are thrilled to announce that we are opening up our doors  to even more creative entrepreneurs to come in for free. It is our hope that this will allow us to continue to serve more people, grow the community and provide the support and resources they need to succeed. We have created a tech-enabled community which will bring together experts and mentors to offer business support and structure that gives our members  the capacity to grow their businesses. This community will be powered by our rich network of individuals who are passionate about promoting African creativity and are committed to supporting local businesses.

Our team has been working tirelessly to ensure that we provide a seamless experience for all our members and those who would be coming in and prepare them for better engagement and networking opportunities. With this platform, we can accommodate more members and provide a wider range of resources and support, and deliver on our mandate to serve the creative community.

But this is just the beginning. Our ultimate goal is to build the largest network of African creative Entrepreneurs and a platform that would host their creative products, and with your help, we will achieve more as we keep moving several steps forward in the right direction. By supporting each other, sharing our knowledge and expertise, and collaborating on new projects, we can create globally acceptable brands for African creative works and make a real difference in the world.

Commuity of African creatives

CONCLUSION

We are filled with a sense of purpose and passion when we think about the impact that we have made together. The Bellafricana community is more than just a business; it is a movement, a force for good that is changing lives and inspiring the next generation of creative entrepreneurs.

Thank you for being a part of this journey with us. Your support and dedication to our community inspires us every day. Join us on this journey, together, we will build a home for creative entrepreneurs, a place where creative passions can thrive, and our dreams can become a reality. You too can become a member of the bellafricana community, click here to join.  

Valentines Gift Inspiration for loved ones

Zivanora jewelries on bellafricana marketplace

Valentine’s Day is a special occasion that celebrates love and affection between intimate companions. Here are some valentines gift inspiration to show your loved ones how much you care.

Here are some gift ideas to help you make your loved one feel special this Valentine’s Day:

  1. Personalized jewelry:

A custom piece of jewelry can be a unique and meaningful gift for your loved one. You can have a special message or initials engraved on a piece of jewelry, such as a pendant or a pair of cufflinks. If you are looking something more meaningful and valuable then this Zivanora cuff bracelet is a good option for you. This brand handcrafts the best accessories with a touch of finness added on every piece.

Zivanora jewelries on bellafricana marketplace

        2. Candlelight dinner:

Cook a special meal for your loved one, or arrange for a candlelit dinner at a romantic restaurant. This intimate setting is the perfect opportunity to spend quality time together and enjoy a delicious meal. I know you will say this is quite traditional, but no it isn’t. This is intimate that having to go out to eat, and do not forget to infuse the environment with nicely scented candles from Raale Lifestyle. Create a warm and comfortable atmosphere for you and your loved one’s.

Raale Lifestyle Candles sold on bellafricana marketplace scented candles

    3. A thoughtful note card

Write a heartfelt and personal note to your loved one, expressing your love and appreciation. You can include this note with any other gift or simply give it on its own. Most emotional feelings are conveyed in words, and what special way to tell your loved one’s how much they mean to you other than with these magical Not Just Pulp cards. Yea, their absolutely magical because they convey feelings in the most subtle, romantic, fun filled ways.

Not just pulp cards on bellafricana marketplace

    4. Gift scent box:

This is another exceptional gift item for valentines. This gift box is a combination is indeed will be a perfect gift as everyone loves to smell nice and we all love to stay in well scented environment. It is a combination of scented candles and perfumes. This product is a signature of Abela scents, I will highly recommend this brand, cos it fragrance is unique and it has a long lasting smell.

Abela Gift Box scented candles and diffusers on bellafricana marketplace

     5. Customized throw pillows:

This Bosh design throw pillow is another unique valentines gift to recommend. It is soft, fluffy and very comfortable. It is also very appealling to the eyes and can be customized as well. This can be used to enhance the beauty of any space. It is a great decorative piece for homes, offices, recreation centers and lot more. You can never go wrong with this val’s gift.

Throwpillow by bosh design on bellafricana marketplace

CONCLUSION

Valentine’s Day is a special occasion that should be celebrated with a thoughtful and meaningful gift. I hope these valentines gift inspiration was helpful. Whether you choose a romantic getaway, a couples’ spa day, or a personalized piece of jewelry, your loved one is sure to feel loved and appreciated. To check for more beautiful valentine’s gift, click here to order.

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