Why TALES 2024 by Bellafricana is a Must-Attend for Creative Minds in London


This summer, London will come alive with the rhythm of African creativity, culture, and community at TALES: The African Lifestyle Experience. Held at Gallery Different from July 4th to July 10th, 2024. This event, themed “Undiscovered Africa,” TALES by Bellafricana should be on the “must attend” list of everyone in London and I’ll tell you why, keep reading to learn something new.

Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link  


From the dawn of time, humans by nature are categorised as social animals and my guess is (even though I’m not usually one to opt for compartmentalism), this is for a valid reason. Think about it like this if it helps, in our daily lives we constantly see and feel the invaluable importance of community be it in a family, with friends, at school or work. The simple truth is, people need people. We all crave connection, belonging and support from the moment we take our first breath. This fundamental need for human connection is what makes community so essential to our individual well-being and success.

As a prolific poet once said, “No man is an island.”


I understand the transformative power of community, that is why you are reading this today. This platform provided by Bellafricana is built on this understanding coupled with the belief that together, we can achieve more than we can alone. If you think two heads are better than one, try thirty thousand heads.

By bringing creative entrepreneurs, passionate creatives and small business owners together, Bellafricana has created a supportive ecosystem that fosters growth, learning and success.

And that is exactly what TALES: The African Lifestyle Experience, London’s latest lifestyle event is all about – building a community that empowers creative entrepreneurs and small business owners to flourish globally, while extending this empowerment to creative enthusiasts. 

RSVP for Free using the Link Below


Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link  

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉


The Benefits of Community at TALES

By attending TALES by Bellafricana, you’ll experience numerous benefits, including: 

  • Diverse range of creative : TALES is set to feature over 40 unique creatives, each bringing their own story and craft to the table. From a 13-year-old kid entrepreneur to a nearly 70-year-old fashionpreneur, the diversity in age and experience underscores the inclusive nature of this community. These creatives represent the best of African arts, fashion, beauty, food, and lifestyle, offering attendees a rich tapestry of talent and ingenuity.
  • Networking opportunities : Community is also about creating opportunities for growth and collaboration. On July 3rd, TALES Connect will kick off the event, providing a dedicated space for creatives to network, exchange ideas, and forge new partnerships. The power of community lies in these connections, which can lead to new ventures, collaborations, and a stronger support system for African creatives. One of the most anticipated aspects of TALES is this opportunity for attendees to engage directly with these talented individuals and other industry experts. The interactive workshops and panels will provide a platform for creatives to share their journeys, inspirations, and insights into the world of creative entrepreneurship. This exchange of knowledge and experiences educates and also strengthens the bonds within the community.
  • Live art sessions : Art is a universal language that bridges gaps and brings people together. At TALES, live doodle and paint sessions with artists Isaac Emokpae and Kofo Nolla-Omidiran will offer a dynamic and collaborative experience, transforming art into a communal activity. These sessions exemplify how collective creativity can produce something truly unique and beautiful. It extends beyond visual arts, this event will feature a week-long celebration of African art, fashion, food and music. The cultural immersion fosters a deeper understanding and appreciation of African heritage, promoting a sense of unity, pride and the sharing of knowledge among our attendees.

Free entry | 40+ different small businesses to explore each day | Welcoming and friendly community | Great and genuine vibes | New and exclusive things to purchase | Handmade African inspired products | Network of creative entrepreneurs and industry experts | A chance to win a £200 gift card.


At its core, TALES by Bellafricana is a testament to the power of community. It is a space where individuals come together to celebrate their shared heritage, support each other’s endeavors, and showcase the richness of African creativity to the world. By attending TALES: The African Lifestyle Experience, you become part of this vibrant community, contributing to a collective narrative that honours and elevates African culture on a global stage. 

RSVP for free to secure your spot at TALES in London this July and experience firsthand the transformative power of community.

Together, we can discover, engage, and celebrate the incredible creativity and cultural diversity that define the lifestyle.

Let’s make this a celebration to remember!


TALES The African Lifestyle Experience by Bellafricana__

If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on skills every creative entrepreneur should have. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

Summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

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