Bellafricana published in Articles, bellafricana

Lessons In Branding – DODO Design Agency Partners With Bellafricana

[dropcap custom_class=”normal”] A behind the scenes look at the branding process and why it’s important for business (A 3-part series). A few months ago, a business owner called me. She wasn’t making any sales. She had a great business that met a growing need amongst Nigerians, how to eat and live healthy. Her business made and sold healthy 100% organic meals, snacks, drinks and even cosmetic products, and her passion for people living their best life was so inspiring. However, her identity, packaging and website were all hindering her from making sales. Many people, she complained, had point blank told her that with her packaging, no one would take her seriously. [/dropcap]
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Bellafricana published in Articles, bellafricana

17 Social Media Mistakes That Are Killing Your Brand

[dropcap custom_class=”normal”] Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right? [/dropcap]
Wrong.
Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?
I think not.
Without further ado, below are lists of social media marketing faux pas that can ruin or are already ruining your brand.Continue reading

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Bellafricana published in Arts & Crafts, Fashion, Furnitures, Gift Items, Home & Living

Why Buy Nigerian?

[dropcap custom_class=”normal”] My eaves dropped at dinner last night and I heard someone ask “Why buy Nigerian?” with the main bone of contention being the quality of made in Nigeria products.
If you ask me, (even if you don’t I’d still tell you anyway) the concern of quality particularly is a little bit played out. Nigerians are not only becoming more innovative; most are also paying supreme attention to detail and quality. [/dropcap]Continue reading

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Bellafricana published in bellafricana, Events

Founder's Speech at Bellafricana ACE Awards 2017

[dropcap custom_class=”normal”] Bellafricana held the very first African Creative Exhibition and Awards (ACE Awards), an initiative to celebrate creative and innovative works of Nigerians (Africans) with a goal to encourage more talents to look inwards and create more globally acceptable brands. If you missed the Founder’s speech (Bukky Asehinde) on the day, here is the full speech.
Your Excellencies, Distinguished Guest of Honour, Friends, Family, Nominees, Verified Businesses, Ladies and Gentlemen. Good evening. This awards ceremony over which I am honoured to preside launches the process of celebrating creative quality businesses in Nigeria (Africa)… [/dropcap]
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Bellafricana published in Events

Bellafricana African Creative Exhibition and Awards

The management of Bellafricana is officially inviting you to their first edition of Bellafricana African Creative Exhibition Awards coming up on the 17th of April, 2017.  This Annual Creative Exhibition and Award (termed Bellafricana ACE Awards) is fully endorsed by Nigerian Export Promotion Council (NEPC), Lagos Chamber of Commerce and Industry (LCCI), Nigerian-American Chamber of Commerce (NACC), Nigerian-British Chamber of Commerce (NBCC) and the Nigeria-Britain Association.

The theme is “Celebrating Creativity and Innovation”, as it is time to encourage and reward the hardworking creative business owners for impacting lives and the economy.

Bellafricana is an initiative with a focus on Made-in-Nigeria (Non-oil) products where customers and suppliers engage and transact to bridge the buyer-seller gap and create a wider outreach for Nigerian products locally and globally.

Bellafricana has enabled African creative businesses a platform to receive the recognition they have long deserved. They aim to laud the creative works of Nigerians (Africans), which makes open competition affordable and accessible.

The organisers believe the time has come where we should all come together to recognise and encourage hardworking and greatly skilled men and women who are making a significant impact through their various Industries/sectors.

This event is proudly sponsored by Nigerian Export Promotion Council (NEPC) and supported by other organisations such as Sovereign Guards Limited, Swift Nigeria, Digital Marketing Skill Institute, Noah’s Ark, Labule Restaurant, ASSETS, Lara Rose, Mensam Prints, Ryno Taxi, Inside Watch Africa, Timeless, and much more

What To Expect At Bellafricana ACE Awards 2017

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Bellafricana published in Arts & Crafts, bellafricana ACE, Clothings, Events, Exhibitions,

Bellafricana ACE Awards 2017: Complete List of Nominees

[dropcap custom_class=”wh”] The complete list of Bellafricana ACE Awards nominees have been released and it is with great pleasure to see that well deserving brands made it on… [/dropcap]
Adding value and creating impact is a noble cause that should be awarded. This by no means undermines or belittles the efforts of the brands that weren’t nominated, far from it.
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Bellafricana published in Articles, Events, People & Culture

Women Empowering Women

[dropcap custom_class=”normal”] Whoever said “women are their own worst enemies” wasn’t lying or understating either. Among women there is jealousy, envy, bitterness, competition, rivalry etc…. [/dropcap] Women empowering women is such a rarity.
We criticize one another’s style of dressing, background, lifestyle etc. We get in each other’s way negatively, seeking ways to bring down the next girl when we would do so much better minding our business and SUPPORTING one another.Continue reading

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Bellafricana published in Events

The Bellafricana ACE 2017 Conference

[dropcap custom_class=”normal”] The Bellafricana ACE 2017 Conference is drawing nearer by the day. I cannot believe it’s another week again. So little time, so much to do. If you know the time keeper please tell him to kindly slow down. In-house preparations for the Bellafricana ACE event are underway…. [/dropcap]Continue reading

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Bellafricana published in Arts & Crafts, Events, Fashion, Health & Beauty, Home & Living

Bellafricana African Creative Exhibition and Awards

[dropcap custom_class=”normal”] The management of Bellafricana is officially announcing their first edition of Bellafricana African Creative Exhibition and Awards coming up on the 17th of April, 2017. This Annual Creative Exhibition and Award (termed Bellafricana ACE Awards) is fully endorsed by Nigerian Export Promotion Council (NEPC), Lagos Chamber of Commerce and Industry (LCCI), the Nigerian-British Chamber of Commerce (NBCC), Nigerian-American Chamber of Commerce (NACC) and the Nigeria Britain Association.
The theme is “Celebrating Creativity and Innovation”, as it is time to encourage and reward the hardworking creative business owners for impacting lives and the economy.  [/dropcap]
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Bellafricana published in Articles

8 Ways Women Can Make Money From Home

[dropcap custom_class=”normal”] Before I highlight a number of ways women can make money from home, I will tell you this for free, being a career woman is not a walk in the park which is why when a husband and a baby or two join the mix, women most often times resign from their day jobs to take on the role of being full time housewives…. [/dropcap]Continue reading

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