Looking to glow the natural way? Deezmundu blends African tradition with everyday self-care to help you feel good inside and out. Here’s why you should experience Deezmundu at TALES 2025
This African-inspired wellness brand is bringing back the beauty of traditional self-care with natural products that help you feel calm, confident, and connected to your roots. As we count down to TALES 2025, we’re excited to introduce you to this amazing African wellness brand and the powerful story behind it.
African Wellness Products from Mother Nature
In a world crowded with chemical-heavy products and unrealistic beauty trends, the founder felt a deep need to return to the basics, natural African beauty remedies rooted in tradition. What started as a personal journey to reconnect with nature and heritage soon grew into a full wellness brand, with one clear mission: to help others feel beautiful, balanced, and in harmony with themselves, using trusted African ingredients and age-old rituals.
Deezmundu’s products are made with love and care, using clean, natural ingredients. Each one is inspired by African traditions and designed to support your well-being. Some of their best-selling products include:
Perfume oils with soft, natural scents that lift your mood
Incense and incense burners that help you relax and cleanse your space
Shea body creams and oils that keep your skin smooth, healthy, and glowing
These are the kinds of products that help you unwind, feel refreshed, and bring peace into your day, naturally
What it Means to Embrace African Wellness
Deezmundu isn’t just about outer beauty, it’s about taking care of your whole self. The brand focuses on 7 key areas of wellness:
Mental – for focus and clarity
Emotional – for balance and peace
Physical – for strength and energy
Environmental – for living in harmony with nature
Cultural – for staying connected to your heritage
Sexual – for confidence and intimacy
Spiritual – for inner calm and self-connection
This is wellness that honors every part of who you are.
Join Deezmundu at TALES 2025
At TALES 2025, you’ll get to embrace African wellness products up close, smell the rich perfume oils, try the body creams, and take home something special that supports your self-care journey. Come and experience TALES 2025 for yourself! Register and attend TALES 2025 for FREE.
In a world where authentic self-expression is increasingly rare, one Nigerian brand is championing the power of storytelling through beautifully designed products and meaningful brand experiences. Oledo isn’t just creating journals and planners; it’s empowering people and organisations to discover their voice, tell their stories, and connect more deeply with their communities.
What began as playful creativity, imagining phrases on shirts and printing quirky captions, has evolved into a dual-purpose brand that serves both individuals seeking personal expression and organisations looking to craft compelling brand narratives. From Lagos to rural communities across Nigeria, Oledo is proving that expression is indeed a form of care.
The Creative Spark That Started It All
The Oledo story begins with a simple fascination: words and creative ideas. Founder Oluchi Emenike recalls being captivated by the power of language and visual expression. “I would imagine phrases on shirts, think up quirky captions, and actually print and sell them,” she explains. “That playful creativity soon evolved into something bigger. “I didn’t just want to wear my ideas; I wanted to help others express themselves too.”
What started as a creative outlet quickly revealed itself as something more profound. Oluchi began exploring product development ideas that helped people express themselves through everyday items, journals, planners, and custom merchandise. The response was immediate and telling: there was a genuine need for products that were not only functional but also deeply personal and visually beautiful.
The Evolution: From Products to Purpose
As the business grew, a deeper pattern emerged. “I wasn’t just making products; I was telling stories,” Oluchi realised. “Whether it was a personalised gift, a branded event, or a commemorative magazine, every project carried meaning.”
This revelation gave birth to Oledo Brand, a strategic extension that focuses on brand storytelling through editorial content, visual branding, documentaries, and milestone campaigns. While Oledo Brand has been operating quietly through client work and internal projects, it’s now emerging as a dedicated studio for creative brand experiences.
Dual Impact: Personal Expression Meets Brand Storytelling
Today, Oledo operates on two complementary levels, each addressing different aspects of the same fundamental need for authentic expression.
Oledo Products offers creatively designed items that help people and brands express themselves, from journals and planners to custom gifts and branded merchandise for events. Every product combines functionality with storytelling, giving individuals and businesses tools to connect more meaningfully with their audiences.
Oledo Brand helps organisations tell their stories through strategic design and brand experiences. Services include editorial publications, brand documentaries, milestone campaign design, and event branding, all focused on helping brands create moments that reflect who they are and where they’re going.
Solving the Expression Gap
At its heart, Oledo addresses a critical challenge: people and brands often struggle to express their identity clearly. In a world of generic products and cookie-cutter marketing, Oledo provides beautiful products, intentional design, and memorable brand experiences that help clients find and share their authentic voice.
More Than Products: A Platform for Change
What truly distinguishes Oledo is how it uses its platform to spark meaningful conversations and create positive change. The brand runs awareness campaigns around causes close to its heart, including mental health and women’s empowerment.
During Mental Health Awareness Month, Oledo leverages its products and voice to promote wellness and emotional care. On International Women’s Day, the team goes beyond traditional marketing, venturing into markets, rural communities, and schools to tell the untold stories of everyday women, from traders to teachers, celebrating their strength and contributions through storytelling, not sales.
Nurturing the Next Generation: The Dareeya Project
Oledo’s commitment to impact extends to children through The Dareeya Project, a CSR initiative that encourages creativity, confidence, and care in kids. Using affirmations, creative play, and activity-based learning tools, the project helps young minds thrive while fostering the next generation of confident storytellers.
The Oledo Philosophy: Expression as Care
Central to everything Oledo does is a simple but powerful belief: expression is a form of care. This philosophy drives every product design, every brand campaign, and every community initiative. The brand exists to help people—young or old, brands or individuals—express their value, their voice, and their story.
Design That Empowers
Oledo’s product philosophy centres on supporting both productivity and wellness. From journals that help maintain focus to tools that encourage self-expression, every item is designed with the user’s holistic well-being in mind. The products serve as more than functional tools—they become companions in personal growth and creative expression.
Building Community Through Storytelling
Rather than simply selling products, Oledo builds community by celebrating people’s stories. This approach has created a loyal following of individuals and organisations who see Oledo not just as a brand but as a partner in their journey of self-discovery and authentic expression.
The Vision Forward
As Oledo continues to expand its impact across Nigeria and beyond, the brand remains committed to its core mission: helping people and organisations find their voice and tell their stories authentically. Whether through a beautifully designed journal that inspires daily reflection or a comprehensive brand campaign that captures an organisation’s essence, Oledo is redefining what it means to connect with purpose.
In every product crafted and every story told, Oledo demonstrates that true business success comes not from what you sell, but from how you help others express who they truly are.
Join the Oledo Community
Experience the power of authentic expression through products that care and stories that inspire. Discover how creativity can become a force for personal growth, community building, and positive change.
In a continent where ancient healing wisdom has been passed down through generations of women herbalists, one visionary brand is bridging the gap between ancestral knowledge and modern skincare science. African Rhapsody isn’t just creating beauty products; it’s unlocking Africa’s vast botanical heritage, transforming traditional remedies into research-backed solutions, and rewriting the continent’s role in the global wellness industry.
What started as a personal quest for healing has evolved into a movement that’s positioning Africa not just as a supplier of raw materials but as a powerhouse of value-added wellness innovations. With laboratories in Lagos and partnerships across West Africa, African Rhapsody is proving that the most effective skincare solutions have been growing in African soil all along.
A Personal Journey to Continental Impact
The African Rhapsody story begins with a struggle, a persistent skin condition that refused to respond to conventional treatments. Faced with this challenge, the founder, Oluwafunmilayo Ifekoya, turned to something more profound: the age-old wisdom of African women herbalists and the medicinal plants rooted in the continent’s rich soil.
“That was the turning point,” the founder reflects. “Not only did these remedies work, but they also revealed something deeper: Africa holds one of the richest repositories of healing plants in the world, yet their value remains underexplored and underappreciated.”
This revelation sparked a three-year journey across Nigeria, Ghana, and Côte d’Ivoire, researching cosmetic scientists and botanists. The mission was clear: uncover the true potency of African flora for both beauty and healing, and bring this knowledge to the world through scientifically validated formulations.
Redefining African Skincare Excellence
African Rhapsody has emerged as more than just a skincare brand; it’s a research-driven company that addresses real dermatological concerns using Africa’s botanical heritage. The product line tackles everything from acne and eczema to hyperpigmentation, tinea, and stretch marks, all through the power of plant-based actives.
What sets African Rhapsody apart is its commitment to gentle yet effective solutions. Every serum, oil, butter, and plant essence is formulated without retinol, harsh acids, or synthetic chemicals. Instead, each product draws from ancestral healing wisdom while undergoing rigorous clinical analysis to ensure both efficacy and safety.
The Science Behind the Heritage
African Rhapsody’s approach represents a perfect marriage of tradition and innovation. The brand’s formulations are inspired by centuries-old beauty rituals and healing practices, but each product undergoes thorough scientific validation through collaboration with cosmetic scientists and clinical analysis.
This methodology ensures that customers receive products that are not only culturally authentic but also scientifically proven to deliver results. It’s an approach that honours African heritage while meeting modern standards of skincare excellence.
Beyond Beauty: Building Africa’s Botanical Future
Perhaps most revolutionary is African Rhapsody’s vision beyond direct-to-consumer skincare. The brand is pioneering a B2B vertical that refines African medicinal plants into standardised extracts, tinctures, and infusions for wellness brands, spas, and naturopathic medicine companies worldwide.
This initiative addresses a critical gap in the global wellness market. Rather than simply exporting raw materials, African Rhapsody is creating high-value, wellness-ready ingredients that showcase the sophistication of African botanical science. From anti-inflammatory botanicals to antioxidant-rich elixirs, the brand is transforming African herbs into globally competitive solutions.
Solving Real Problems, Creating Real Impact
African Rhapsody tackles challenges on multiple fronts:
For Consumers: The brand addresses the lack of authentic, effective skincare products rooted in African botanicals. Most available solutions are either too harsh or imported, or completely disconnected from African environmental needs and heritage.
For the Ecosystem: The company is revolutionising how Africa’s vast medicinal plant resources are utilised. Instead of allowing these valuable botanicals to be exported in raw form with minimal value retention, African Rhapsody refines, validates, and exports African-made plant actives.
What Makes African Rhapsody Exceptional
Rooted in African Biodiversity: The brand sources powerful medicinal plants from across Nigeria, Ghana, and Côte d’Ivoire, including underutilised botanicals like cassia alata, giving products a unique, plant-rich identity not found in mainstream beauty brands.
Clean and Problem-Solving: Every formulation is free from harsh chemicals while offering gentle yet effective solutions for complex skin concerns, using only botanicals that heal, protect, and restore the skin barrier naturally.
Sustainability and Empowerment: From working with local farmers to training young women in botanical science, African Rhapsody is committed to sustainable sourcing, biodiversity preservation, and women’s empowerment across the entire supply chain.
Building Africa’s First Botanical Refinery: The brand isn’t just creating products—it’s building a regenerative B2B supply chain that ensures Africa creates and retains value from its natural resources.
The Vision Ahead
As African Rhapsody continues to expand from its flagship store and laboratory in Lagos, the brand’s impact extends far beyond skincare. It’s preserving biodiversity, empowering communities, and fundamentally rewriting Africa’s role in the global beauty and wellness industry.
The company represents a new paradigm where African botanical knowledge isn’t just preserved—it’s elevated, validated, and shared with the world through products that truly heal and transform. In every formulation, African Rhapsody proves that the most powerful skincare solutions have been growing in African soil for centuries, waiting for the right vision to unlock their potential.
Experience the African Rhapsody Difference
Join a movement that celebrates Africa’s botanical heritage while delivering scientifically-proven skincare solutions. Discover how ancestral wisdom meets modern science in products designed to heal, nourish, and transform your skin naturally.
Let’s get straight to it, having talent isn’t always enough to get noticed online. You could be creating the most beautiful products, pouring your heart into every design, and still feel like you’re shouting into the void. Sound familiar?
Whether you’re just starting out or you’ve been building your brand for a while, the online world can feel overwhelming. There’s always one more thing to post, learn, or try. But before you throw your hands up and blame the algorithm, hear this: visibility is not just about doing more—it’s about doing the right things.
So, if you’re wondering why your work isn’t getting the attention it deserves, you might just be missing a few key moves.
Let’s walk through 10 things you need to start doing (or start doing better) to finally grow your online presence, with purpose.
1. Get Clear on Your Brand Identity
Your brand is more than a logo, it’s your vibe, your values, your visual style, and your voice. If your content looks different every week, or your messaging isn’t consistent, it’s hard for people to trust or remember you.
Why it matters: Clarity builds connection. Consistency builds trust.
What to do: Define your colours, logo, tone of voice, and core message. Use tools like Canva or Notion to create a simple brand kit you can refer to when creating content.
2. Stop Hiding Behind the Product; Tell Your Story
Products attract attention. But stories make people stick around.
Why it matters: People love to know the face and meaning behind the brand. That’s what turns followers into fans and fans into customers.
What to do: Share behind-the-scenes moments. Talk about why you started, what inspires your work, and the process that goes into each piece. It makes you relatable, not just transactional.
3. Know Exactly Who You’re Talking To
Trying to speak to “everyone” means you end up connecting with no one.
Why it matters: The clearer you are about your target audience, the easier it is to create content that actually speaks to them.
What to do: Create a customer persona. Think about their age, lifestyle, pain points, and what they love. Tailor your posts, language, and offers to match their world.
4. Create with Consistency
You can’t build visibility if you show up once a month and vanish. The internet rewards consistency.
Why it matters: People need multiple touchpoints with your brand before they buy. Posting regularly keeps you top-of-mind.
What to do: Choose a posting schedule you can actually maintain. It could be 3 times a week or twice a week. Use scheduling tools to help you stay consistent even when life gets busy.
5. Use Video—Even If It’s Imperfect
You don’t need a perfect setup to start using video. Just start.
Video content is the most engaging format right now. It increases reach, engagement, and conversion. Start with what you have. Use your phone to film how you make your product, quick tips, or your daily routine. Short, authentic videos work best, especially on Instagram Reels and TikTok.
6. Get Serious About SEO
No, SEO isn’t just for bloggers. It’s how people find you online without you having to chase them down.
Search engines like Google and Pinterest can bring you organic (free!) traffic when you use the right keywords. Add keywords to your website, product descriptions, blog titles, image alt texts, and captions. Use long-tail keywords like “handmade African jewellery” or “eco-friendly fashion accessories for women”. You can also collaborate with top bloggers in your niche. Bellafricana is currently offering a spotlight feature to creatives who are looking to boost their online presence and gain more visibility online. Click here to get started.
7. Grow and Nurture Your Email List
Your followers might scroll past your posts, but email gets personal. Email is a direct line to your audience, and it converts better than social media. Use tools like Mailchimp or Flodesk. Offer something valuable in return for sign-ups, a discount, a style guide, or early access to collections. Then send weekly or biweekly updates.
8. Collaborate with Other Creatives or Communities
You don’t have to grow alone. Partnerships can multiply your reach. Tapping into someone else’s audience exposes your brand to new people who already trust the person introducing you. Join giveaways, do live chats, co-create products, or pitch your work to platforms like Bellafricana. Community is your secret weapon.
9. Let Data Drive Your Content Decisions
If you’re not checking your analytics, you’re creating blindfolded. Your insights show you what’s working and what’s wasting your time. Track metrics like reach, engagement, saves, and clicks. Focus on content that performs well and improve what doesn’t. Tools like Instagram Insights, Facebook Creator Studio, and Google Analytics are your friends.
10. Invest in Visibility Support When You Need It
Sometimes, the next level of growth comes when you let someone help you get there. Exposure matters. The right platform can put your work in front of people who are already looking for what you offer. Platforms like Bellafricana exist to help creatives like you shine. We offer promotional packages, spotlights, blog features, and more to boost your visibility without the overwhelm. Click here to get started.
Final Thoughts
If there’s one thing you should take away from this, it’s that visibility isn’t optional. It’s the bridge between your creative brilliance and the people who need to see it. Whether you’re just getting started or trying to scale, implementing these steps consistently will set your brand apart and move you closer to your goals.
But remember, you don’t have to do it alone.
At Bellafricana, we’re passionate about helping African creatives like you get the recognition you deserve. So if you’re ready to boost your credibility, show up on Google, and position your brand for global opportunities like the Global Talent Visa—we’ve got just the thing for you.
You know that feeling when your outfit does all the talking? Bold is what it is! That’s what Betza Tribe brings to the table in every way. Catch them live at TALES 2025.
Betza Tribe is known for classy traditional wear, bringing a modern, edgy vibe to African fashion. Think of it as tradition, but with a cool, confident twist. Their pieces are made for people who want to express their culture while keeping things stylish and up-to-date.
Fashion That Feels Like Art
When you see a Betza Tribe outfit, you’ll notice the care in every stitch. Each design is thoughtfully crafted with beautiful fabrics, eye-catching prints, and details that make you feel like you’re wearing a piece of art. Whether it’s a flowing dress or a statement top, Betza Tribe knows how to blend tradition with trendy fashion in a way that feels fresh and exciting.
Imagine wearing flowy dresses with awesome tribal patterns that make everyone go “OMG, where did you get that?” Their combination of textures and colors that pop, bright shades that really stand out, like nature and happiness rolled into one. It’s a whole vibe, and we love it!
Level Up Your Look
Betza Tribe isn’t just about fashion, they’re about people. The brand works closely with local tailors and artisans, helping them grow their craft and earn a living. By shopping from Betza Tribe, you’re not only getting a great outfit, you’re also supporting hardworking creatives and helping keep African traditions alive.
Come Feel Betza Tribe at TALES 2025
Each piece from Betza Tribe isn’t just an item of clothing; it’s a wearable artifact, whispering tales of ancestral artistry plus modern elegance. They work with local artisans to make sure every stitch screams authenticity.
Planning to attend TALES 2025? Visit the Betza Tribe stand and shop fashion that speaks volumes. Register now for FREE!
Every creation from Christine’s Atelier is a masterpiece, handcrafted from scratch with attention to detail, ethical craftsmanship, and bespoke elegance. Their handcrafted headpieces don’t just sit pretty; they speak. They tell stories of culture, elegance, sustainability, and bold self-expression.
Christine’s Atelier combines traditional elegance with modern craftmanship and innovation, creating exquisite headwear and accessories. As a premium millinery, textile brand, offering sophisticated, couture designs with a touch of charm.
A Story Rooted in Passion and Purpose
Behind this remarkable brand is Christine Olushola Adeyanju, the creative force whose journey into millinery began as a childhood passion. Growing up in a family of craftsmen, she was drawn to sketching and crocheting at the age of seven, unknowingly laying the foundation for a career that would merge her artistic talents with sustainable fashion. After years in the corporate world, Olushola made the courageous decision to follow her calling, refining her skills through mentorships, international training, and membership in prestigious millinery associations and began Christine’s Atelier. Her artistic prowess and dedication to high-quality craftsmanship have propelled Christine’s Atelier into the spotlight, earning respect across the global fashion community.
What started as a bad hair day, is now a bold fashion brand. Sometimes, greatness begins in the most unexpected ways. For Christine Olushola Adeyanju, it all started with a bad hair day. In search of a quick fix, she searched through her sister’s box of leftover millinery materials, and that moment changed everything. What started as a simple attempt to feel more put-together sparked a passion that would grow into Christine’s Atelier, a luxury brand known for its breathtaking headpieces.
A Legacy of Craftsmanship and Innovation
Clients who wear Christine’s Atelier don’t just wear a headpiece, they wear timeless, beautifully tailored couture. Rooted in a commitment to sustainability, Christine’s Atelier sources the finest natural and organic materials, including indigenous aso oke fabric, hemp, banana leaves, Toquilla straw, raffia, and jute, to craft unique pieces that tell a story of cultural heritage and artistic mastery.
Experience Christine’s Atelier at TALES 2025
Come and experience more than just a brand with Christine’s Atelier, where fashion meets legacy. Ready to elevate your style with elegance? Stop by the Christine’s Atelier’s booth at TALES 2025. Register now for FREE!
Imagine walking into a room and heads turn not just because of how you look, but because of what you’re wearing, a piece of art and a piece of you. That’s the power of Austine Mali. At TALES 2025, we’ll showcase the elegance of Austine Mali.
Austine Mali isn’t just a clothing brand, it’s a voice. A voice that speaks through fabric, colour, and bold design. Founded by Uche Onyemali, a Nigerian designer based in the UK, Austine Mali blends African tradition with modern style. Every outfit is more than fashion, it’s a celebration of your own identity.
For People Who Wear Their Story
Each piece from Austine Mali is designed for people who see fashion as more than dressing up. The clothes are full of meaning, using patterns and designs that connect deeply to African roots. Whether it’s the flowing fabric or sharp tailoring, Austine Mali helps you stand tall in who you are.
Austine Mali’s designs are a harmonious blend of African heritage and contemporary elegance.Drawing inspiration from global art, culture, and the vibrant streets of London, the brand seamlessly fuses bold patterns, intricate details, and luxurious fabrics to create standout collections.
Experience the Austine Mali Magic at TALES 2025
This year at TALES, Austine Mali invites you to immerse yourself in a world where fashion transcends mere aesthetics.Discover pieces that resonate with your personal journey, garments that echo the rhythms of African heritage while embracing global trends.
Ready to shop made-in-Africa fashion? Stop by the Austine Mali’s booth at TALES 2025. Register now for FREE!
In the spirit of celebrating Africans whose impact transcends their craft or business, Bellafricana proudly celebrates Tunde Onakoya: a visionary whose impact extends beyond the 64 squares of a chessboard. Tunde’s story isn’t just one of personal triumph; it’s a powerful narrative of using skill, resilience, and compassion to rewrite the future for hundreds of children across Africa.
From Ikorodu to the World
Tunde’s story begins in Ikorodu, Lagos, not even in a classroom or a well-lit office, but in a humble barbershop where he first encountered the game of chess. What started as a spark of curiosity soon turned into a lifelong mission: to unlock potential where the world only saw poverty.
Armed with his love for the game and a heart for service, Tunde founded Chess in Slums Africa. This was an initiative that teaches chess to children in underserved communities while also helping them access education, mentorship, and life-changing opportunities.
But this is more than just about teaching kids to play a game. It’s about helping them see themselves differently as thinkers, strategists, and leaders. It’s about rewriting the script that says, “Because you’re from the slums, your dreams don’t matter.”
Tunde Onakoya perfectly embodies the essence of #BeyondTheCraft. His mission transcends his personal expertise in chess; it’s about legacy, impact, and the reimagination of African potential. Through strategic thinking, storytelling, and relentless service, he has turned a simple game into a global instrument of change.
Making Global Moves
Tunde’s impact has gone far beyond the slums of Lagos. In April 2024, he took to Times Square in New York City, where he played chess for 60 hours nonstop, not for personal glory, but to raise $1 million for children’s education across Africa.
And just recently, in 2025, he took the message even further, delivering a keynote address at the United Nations Headquarters, sharing his story and the possibilities that lie in investing in Africa’s future through its children.
From street corners to global stages, Tunde has shown that a simple idea, when driven by purpose, can ripple across continents.
Why Tunde Onakoya is Beyond the Craft
At first glance, chess may seem far removed from the creative industries we highlight at Bellafricana. But that’s exactly why this spotlight matters.
Tunde represents everything Beyond the Craft stands for: turning passion into purpose, skill into social impact, and vision into legacy. He has taken what he knows and built something that transforms lives, challenges stereotypes, and champions Africa in rooms where our voices aren’t always heard.
He reminds us that creativity isn’t just what we make with our hands; it’s what we build with our hearts.
The Bigger Picture
Beyond the Craft is about more than recognition. It’s about reminding ourselves and the world that Africa’s greatness lies in its people. The ones who see possibilities where others see problems. The ones who use their platform, whatever it may be, to lift others as they rise.
Tunde Onakoya is doing just that, and we’re proud to celebrate him, not just for what he’s done, but for what he represents: the power of vision, purpose, and unwavering belief in the next generation.
At Bellafricana, Beyond the Craft is our way of honouring Africans like Tunde, whose work has created ripple effects far beyond their immediate industry. He is not just a chess master; he is a master of change, reshaping narratives, breaking boundaries, and inspiring a generation to dream bigger.
Follow Bellafricana on Instagram to see more inspiring African visionaries: Bell_africana
The spotlight is on African creativity as Bellafricana proudly announces the soft launch of its Global Marketplace, an African marketplace and platform designed to connect small, independent African creative businesses with a global audience. At the core of this initiative are 9 founding brandspowering Bellafricana’s Global Marketplace that reflect the vibrancy, innovation, and rich heritage of African artistry.
This milestone marks a new chapter for Bellafricana, a platform that has consistently championed African creatives and empowered them to showcase their talents worldwide.
Bellafricana’s Journey: From Local Roots to Global Impact
Since its inception, Bellafricana has been a trailblazer in promoting African creativity. From hosting three successful African Creative Exhibition and Awards (ACE Awards) to organizing TALES (The African Lifestyle Experience) and curated pop-up events, Bellafricana has always celebrated African talent.
With the launch of the Global Marketplace, Bellafricana is bridging the gap between talented creatives and international markets, offering a digital storefront that amplifies their reach and impact.
Meet the 9 founding brands powering Bellafricana’s Global Marketplace
These nine brands represent the essence of African creativity and innovation, blending tradition with modernity to produce exceptional products.
1. Accessory-Ville:
Specializing in handcrafted accessories, Accessory-Ville brings a touch of elegance to everyday fashion. Their collection includes beaded bags made in Ghana that reflect the rich cultural heritage of Africa. Known for its bold and elegant beaded bags, Accessory-Ville creates handcrafted premium craftsmanship that celebrate Africa’s cultural heritage while offering a contemporary flair.
At the heart of Accessory-Ville’s mission is a commitment to preserving local craftsmanship. The brand remains devoted to supporting the local beading industry by employing skilled artisans and providing free training to young women, empowering them economically while preserving the rich tradition of beadwork.
Accessory-Ville is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
2. Ethnik Afrika:
Ethnik Afrika was founded in 2015 by Tunde and Najeeba. Inspired by culture, this brand is reimagining the ancient handwoven traditional Yoruba textile, aso- oke, while preserving the traditional weaving techniques, art forms and know hows. We are exploring the hidden treasures of Africa, along with her culture and heritage, incorporating storytelling through modern designs, one weave at a time.
Handmade in Nigeria, our essence is to continue to support our community of weavers and local artisans with jobs, creating outstanding designs while paying critical attention to craftmanship. With our designs, we celebrate the beauty of our dear continent, AFRIKA.
Ethnik Afrika is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
3. Modara Naturals:
Modara is a luxurious natural skincare company that uses nature’s best ingredients to create pure, natural bath, body and skincare products. Our products are handmade using 100% natural ingredients ethically sourced from Nigeria, Africa and all around the world where necessary. The name ‘Modara’ is derived from my mother tongue, Yoruba, meaning ‘I do awesome things’ and that pretty much sums up who we are. Modara Limited became a registered company in May 2013 and the brand formally launched her first products in June 2015.
Modara Naturals now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
Modara Naturals is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
4. Ako Africa:
Ako is an Afrocentric brand. The word “Ako” means fashionable in Nigerian language “Yoruba”.
They hit the sweet spot of Fashion, Art and Culture. Each piece tells a story that helps you connect with their culture. Each piece shows off the amazing artistry that exists in Nigeria and are always a perfect conversation starter.
Ako Africa is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
5. Simeogieme:
Simeogieme is a luxury fashion brand that blends simplicity, sensuality, and sophistication. The Founder and Creative Director, Osime Saibu, is a fashion enthusiast with a passion for designing clothing and accessories, as well as painting art and creating patterns, with which the fabrics for her clothes are created. She launched the brand Simeogieme in 2010, initially as a hobby and an informal outlet for her passion for fashion. However, this has recently begun an evolution into a growing SME.
Her collections are inspired by bold patterns, vibrant colours, and artistic influences, designed for women who embrace elegance and individuality. Each piece offers a striking combination of creativity and craftsmanship, ensuring a unique style statement. Perfect for those who love to stand out with grace and confidence.
Simeogieme is now selling on Bellafricana global Marketplace – A Marketplace for Small Independent African Creatives
6. Mojisola Style:
Mojisola was inspired by her love for artistry and design in her early years. She has always loved looking good and making others look better, an attribute that drew her to the fashion industry. She crafts fashion products made from African indigenous fabrics.
Mojisola Style is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
7. AILAKOKO:
Àílàkókò, which means ’Timeless’ creates various collections of individually handmade stylish fashion accessories and gifts.
We focus on bringing functionality, creativity, and eco-consciousness to consumption.
Àílàkókò is a solution to boredom, repetition, and inauthenticity, offering limited edition and refreshingly unusual pieces.
Àílàkókò is handmade in London.
Ailakoko is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African CreativesAilakoko is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
Kofo Nolla-Omidiran, also known as O’Knolla, is a British-Nigerian artist and designer based in West London.
Inspired by African patterns and the rich tapestry of Ancient African symbol writing, Kofo channels the essence of those age-old forms of communication into her very own modern-day proto-asemic writing. Her work isn’t just art—it’s an invitation to explore a world where symbols speak, but their meanings are left for you to decipher. Kofo’s pieces are like visual riddles, each one offering a fresh adventure into the mysterious realm of the unspoken.
Step into Kofo’s world, where the past and future collide in a mesmerizing dance of symbols and stories, and discover the language that only your imagination can truly understand.
Oknolla is now selling on bellafricana marketplace – A Marketplace for Small Independent African Creatives
9. Massassi B:
Massassi B showcases a captivating array of ready-to-wear clothing and accessories adorned with exotic hues and intricate patterns, crafted from handmade fabrics sourced mainly from West Africa. Embracing the cultural richness of the region, the brand collaborates with individual artisans and worker groups, fostering a sense of community and empowerment. Notably, Massassi B fearlessly incorporates unique textiles like batik, Adire, and woven fabrics indigenous to Africa, seamlessly blending them with Chiffon, Linen & Denim. This fusion not only results in visually stunning pieces but also reflects a commitment to sustainability and longevity. By investing in these timeless garments and accessories, customers not only enhance their style but also support and uplift the skilled makers behind each creation.
Massassi B is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
Why Bellafricana is a Game-Changer
The Bellafricana Global Marketplace stands out for its commitment to empowering African creatives. Here’s what sets it apart:
Authenticity: Every product is carefully curated to reflect Africa’s rich culture and craftsmanship.
Sustainability: Many products are made with eco-friendly, upcycled, or natural materials.
Community: Bellafricana fosters connections between creators and consumers, creating a space to celebrate African stories.
Exclusivity: Each product is a limited-edition treasure, offering buyers something truly unique.
Join the Movement
The Bellafricana Global Marketplace isn’t just about shopping, it’s about celebrating African creativity, preserving cultural heritage, and supporting local artisans. By exploring and purchasing from these 9 foundingbrandspowering Bellafricana’s Global Marketplace, you’re investing in a brighter future for African entrepreneurship.
Shop Now and Explore African Creativity
Visit Bellafricana.co.uk today to explore the collections, learn the stories behind these incredible brands, and join the movement to elevate African artistry.
Conclusion
Bellafricana’s journey is rooted in passion, and this new chapter marks a monumental step toward global recognition of African creatives. Together, let’s celebrate the artistry, innovation, and resilience of these talented entrepreneurs.
As year 2024 comes to a close, we’re taking a moment to reflect on some of the incredible highlights that defined 2024 for Bellafricana. Lets take a look at Bellafricana’s year 2024 round up, from impactful events to exciting collaborations and new initiatives, this year has been one for the books! Here are the top 10 moments of 2024 in Bellafricana.
1. TALES 2024 Pop-Up Event: Top 10 moments of 2024
TALES 2024 was a major highlight for us this year. It was a vibrant celebration of African creativity, bringing together some of the best talents on the continent. The event wasn’t just about showcasing; it was about connecting, building relationships, and amplifying African brands on a global stage.
2. Major Collaboration with Emolyn Cosmetics for TALES 2024
One of the most exciting things about TALES 2024 was our collaboration with Emolyn Cosmetics. Partnering with such a fantastic brand added so much value to the event and highlighted the power of working together to promote African creatives.
3. Modara Naturals at the European Beauty Awards
A huge success story from our community this year was Modara Naturals being nominated for the prestigious European Beauty Awards. Our founder, Bukky Asehinde, was there to cheer them on, and it was truly heartwarming to see African creativity recognized on such a global platform.
We’re proud to have partnered with Salesforce 2 times this year! Our first collaboration with Salesforce this year was in October to celebrate Black History Month and our second partnership was in December for a Christmas marketplace. This collaboration opened new doors for African creatives, proving once again the power of partnerships in pushing boundaries and creating global opportunities.
5. How to Get Endorsed as a Global Talent for Arts and Culture Workshop
This workshop was a game-changer for many in our community. We guided creatives on the Global Talent Route, providing practical steps to gain recognition for their craft on an international level. It was inspiring to see attendees leave with the confidence to take their skills to the next stage.
6. The Power of Branding, Storytelling, and Community Workshop with Scott Ohene-Nyako
Every brand has a story, and this workshop was all about teaching creatives how to tell theirs. It was a reminder that storytelling and building a strong community are key to growing any business.
This year, we hit a major milestone by launching our Global membership and celebrating our first 20 Bellafricana Global Family members in just 2 months!! These creatives are leading the way, and we’re so proud to have built a community that fosters growth, collaboration, and global opportunities.
8. Bukky Asehinde at the House of the Lord’s with TikTok Creative Academy
Our founder, Bukky Asehinde, was invited to the House of the Lord’s by TikTok Creative Academy this year. This prestigious invitation reflects the work we’re doing to promote African creativity and innovation on the global stage.
This year, we launched our global membership and hosted our first-ever physical meetup for the Bellafricana Global Family in London. This gathering was a chance for members to connect, share experiences, and gain invaluable insights directly from our founder, Bukky Asehinde.
10. Bellafricana at the African Fashion Week in London
African creativity was on full display at the African Fashion Week in London, and Bellafricana was there to be a part of it. It was amazing to see African fashion take the spotlight on such a global stage.
2024 has been a year of growth, collaboration, and community, and we’re so grateful to have shared it with you and have you as part of Bellafricana top 10 moments of 2024. As we look forward to 2025, we’re ready to do even more to empower creatives and showcase African talent to the world. Thank you for being part of the Bellafricana journey.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
What truly distinguishes Oledo is how it uses its platform to spark meaningful conversations and create positive change. The brand runs awareness campaigns around causes close to its heart, including mental health and women’s empowerment.
Oledo’s product philosophy centres on supporting both productivity and wellness. From journals that help maintain focus to tools that encourage self-expression, every item is designed with the user’s holistic well-being in mind. The products serve as more than functional tools—they become companions in personal growth and creative expression.
