Community Archives - Bellafricana

Anjola Ajayi published in Articles, Community, Entrepreneurship, Growth, Inspiration July 18, 2024

Unity in Action: The Power of the Black Community’s Boycott During Black Lives Matter Movement in 2020

In the wake of George Floyd’s tragic death, the world witnessed an unprecedented surge in solidarity within the Black community. One of the most inspiring and eye-opening responses while anger and sadness soared in the black community, was the collective decision to boycott major e-commerce giants and exclusively support Black designers and entrepreneurs. The Black Lives Movement was (and always has been) about economic action as much as it was a powerful statement of unity, resilience, and empowerment.

During the Black Lives Matter protests in 2020, there was a heightened awareness and intentional support for Black-owned businesses. The decision to shift spending away from large corporations and toward Black-owned businesses highlighted a significant cultural and economic awakening triggered by the fight to end racial discrimination, police brutality and social injustice. This movement served as a reminder of the immense potential within the Black community to support and uplift each other in time of need. It underscored the importance of economic power in the fight against systemic racism and inequality.

The boycott also provided a platform for Black designers and entrepreneurs who had long been overlooked by mainstream markets. The fashion industry was forced to question its embedded Eurocentric outlook and these talented individuals, often working in the shadows, suddenly found themselves in the spotlight with their creativity and innovation celebrated by a broader audience. The surge in support led to increased visibility, sales, and growth opportunities for many Black-owned businesses.

Fashion brand “Telfar” is a perfect case study, let’s explore this further.

Telfar, the unisex fashion brand founded by Liberian-American designer Telfar Clemens in 2005, saw a significant surge in popularity and support during the Black Lives Matter movement.

Some key factors that contributed to Telfar’s rise:

1. Representation and Inclusivity: Telfar has always championed inclusivity and accessibility in fashion, aligning with the values of the Black Lives Matter movement. The brand’s slogan, “Not for you, for everyone,” resonated with a wide audience seeking diversity and representation in the fashion industry.

2. Affordable Luxury: Telfar’s signature shopping bag, often referred to as the “Bushwick Birkin,” offers a high-quality, stylish alternative to expensive luxury bags. Its affordability and status as a fashion statement made it highly desirable during a time when consumers were seeking to support ethical and inclusive brands.

3. Community Engagement: Telfar’s strong community engagement, including direct interaction with fans on social media and transparent business practices, helped build a loyal customer base. This grassroots support was amplified during the movement as people looked for brands that aligned with their values.

4. Celebrity Endorsements: High-profile endorsements from celebrities like Solange Knowles, Bella Hadid, and A$AP Ferg helped elevate Telfar’s visibility and credibility. These endorsements became even more impactful as celebrities and influencers used their platforms to promote Black-owned brands during the movement.

5. Innovative Marketing and Collaborations: Telfar’s innovative marketing strategies, including the “Bag Security Program” that allowed customers to pre-order their bags, demonstrated a commitment to accessibility and inclusivity. Collaborations with major brands like Gap and UGG further expanded Telfar’s reach and visibility.

Overall, Telfar’s surge during the Black Lives Matter movement was driven by a combination of its core values, strategic positioning, and the broader cultural shift towards supporting Black-owned businesses and inclusive, accessible fashion.

It goes beyond the walls of fashion, it cuts across all industries – Fenty beauty, Pat McGrath Labs, Brandon Blackwood, Maison Noir Wines, Golde, TomboyX, The Lip Bar, KaiCollective, just to name a few personal favourites.

Moreover, this movement fostered a sense of connection and solidarity. People came together, shared resources, and promoted Black-owned businesses through purchases, social media and word-of-mouth. The community’s collective effort to support each other was both heartwarming and empowering, demonstrating that true change comes from within. This period was a testament to the power of community action. It was a time when every purchase made from a Black-owned business was not just a transaction, but a step towards justice and equality worldwide. The Canadian Federal Government invested $90 million in a black entrepreneurship program to help access bank loans, mentorship and other valuable resources. In the US, a substantial amount of people were and still are committed to directing majority of their purchases to black-owned businesses, organisations hire black employees or that are empathetic to the black community. Even across major cities in the UK such as London and Manchester, shortly after the death of George Floyd, protesters gathered and leveraged their rights to peaceful protests with signboards reading “How many more?”. A similar event occurred less than a decade prior in London, Mark Duggan a 29-year old black male suffered a gunshot to the chest and was killed by British police. This led to public protests in Tottenham and escalated into riots across London and other cities.

The boycott reminded us all that our economic choices can be a form of protest, a way to demand change and support those who need it most.

In conclusion, the collective boycott of e-commerce giants in favour of Black designers and entrepreneurs during the 2020 Black Lives Matter movement was a profound and inspiring example of unity and empowerment. It showcased the strength of the Black community and the importance of supporting each other in the fight for justice. This movement was a powerful reminder that together, we can create meaningful change and build a more equitable future.

#BlackLivesMatter

#SayTheirNames

#GeorgeFloyd

#BreonnaTaylor

#MarkDuggan

For further reading on the impact of this movement, check out these resources:

CNN, How George Floyd’s death reignited a movement.

New York Times, George Floyd Protests: A Timeline

Teen Vogue, I Live in the United Kingdom, Where We’re Protesting for George Floyd and Black Lives Globally.

Anjola Ajayi published in africa, Articles, Community, Entrepreneurship, Growth, July 18, 2024

Small Shops, Big Impact : How Shopping from Small Businesses Connects and Inspires

Supporting African businesses and bridging the “Diaspora” in a world dominated by big-box stores and global e-commerce giants, the panache and significance of small businesses can often be overlooked.

Yet, there’s an undeniable swagger in choosing to shop small, especially when it comes to supporting African businesses. From fostering community connections to preserving cultural heritage, the benefits are profound and multifaceted. Let me take you on a journey through the alluring world of small businesses and explain why your support can make a world of difference.

1. Supporting the Dreamers and Doers

Behind every small business is a passionate entrepreneur with a dream. These individuals pour their heart and soul into their work, often overcoming significant challenges to bring their visions to life. When you shop small, you’re not only buying a product; you’re supporting someone’s dream, fuelling their passion, and contributing to the livelihood of communities of artisans.

– Think of it like a garden. Just as each plant needs care and attention to flourish, small businesses thrive with the support of their communities. By choosing to shop small, you’re helping these businesses to grow and blossom, creating a thriving ecosystem of creativity and innovation.

– This in turn drives impact in creating more entrepreneurs in ourselves and our kids, a broader spectrum of creative businesses which contribute to creating wealth.

2. Strengthening Communities with A Personalised Shopping Experience

Small businesses are a driving force behind economic growth and development. They create jobs, stimulate local economies, foster a sense of belonging and connection as well as contribute to the overall prosperity of their communities.

– When you shop at a small African business, you’re investing in the community’s future, helping to create a vibrant and sustainable economic landscape. When you shop at a small business, you’re more than just a customer; you’re part of a community. Small business owners often go above and beyond to provide a personalized shopping experience, getting to know their customers and tailoring their services to meet individual needs. Imagine a friendly neighborhood coffee shop where the barista knows your name and your favorite order. This personal touch creates a warm, welcoming atmosphere that big-box stores and online giants simply can’t replicate.

– By supporting small businesses, you’re enriching your shopping experience and creating a resilient and interconnected community. By choosing to shop small, you’re playing a crucial role in this economic cycle, helping to create opportunities and drive progress.

– Imagine the ripple effect of a stone thrown into a pond. Each small business represents a stone, and their success creates ripples that spread throughout the community, fostering economic growth and development. Your support amplifies these ripples, creating a positive impact on the broader economy.

3. Unique, Quality Products

One of the joys of shopping small is discovering unique, high-quality products that you won’t find anywhere else (literally). Whether it’s a handcrafted necklace, a one-of-a-kind painting, or a bespoke piece of furniture, small businesses offer a treasure trove of distinctive items that stand out in a world of uniformity. Small businesses are hidden gems. Just as a gemstone catches the light and reveals its beauty, small businesses offer products that reflect the creativity and craftsmanship of their makers. By shopping small, you’re choosing quality and individuality over mass-produced, cookie-cutter items.

4. Environmental and Social Impact

Small businesses often have a smaller environmental footprint compared to large corporations. They tend to source materials locally, produce in smaller batches, and prioritize sustainable practices. By choosing to shop small, you’re making a more environmentally conscious choice, helping to reduce waste and promote sustainability.

– Think of it like a pebble in a pond. Each small business represents a pebble, and their collective efforts create ripples that spread far and wide, contributing to a more sustainable and eco-friendly world. Your support amplifies these efforts, creating a positive impact on the environment. Many small African businesses are owned and operated by women and individuals from marginalized communities.

– By supporting these businesses, you’re helping to empower these entrepreneurs, providing them with opportunities for economic independence and social mobility. Consider the analogy of a bridge. Small businesses create pathways for women and marginalized groups to achieve their goals and improve their lives. By shopping small, you’re helping to build these bridges, fostering inclusivity and equality.

5. Reconnecting the Diaspora

For members of the African diaspora, supporting small African businesses is a powerful way to stay connected to their roots and heritage. It provides a tangible link to the culture and traditions of their homeland, creating a sense of belonging and pride. Think of it like a thread that ties you to your ancestry. Each purchase from a small African business strengthens this connection, allowing you to weave a rich tapestry of cultural heritage and identity. By supporting these businesses, you’re not only embracing your roots but also helping to keep these traditions alive for future generations.

6. Building a Better Future

Ultimately, shopping small is about building a better future for ourselves, our communities, and the world. By supporting small African businesses, you’re helping to create a more diverse, inclusive, and sustainable economy. You’re fostering creativity and innovation, preserving cultural heritage, and empowering individuals to achieve their dreams. Think of it like planting a tree. Each small business represents a seed, and your support helps it to grow and flourish. Over time, these businesses will create a forest of opportunity, providing shade, shelter, and sustenance for generations to come.

In conclusion: The Power of your choice in a world where convenience often trumps quality, choosing to shop small is a powerful act of defiance. It’s a statement that you value creativity, craftsmanship, and community over mass production and uniformity. By supporting small African businesses, you’re making a difference. You’re becoming part of a larger narrative, helping to create a brighter, more inclusive, and sustainable future. So, the next time you’re looking for a unique gift, a high-quality product, or a way to reconnect with your heritage, consider shopping small. The magic of these businesses is waiting to be discovered, and your support can help to keep this magic alive.

If, for some ~~weird~~ reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on how to stay on track and achieve your goals. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience.

Together, we can make a meaningful difference in the world, starting with Africa.

Summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

→ Follow us on social media to stay updated on the latest news, sneak peeks and behind-the-scenes. ↓

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Thanks for reading, till next time.

Anjola Ajayi published in bellafricana, Community, Entrepreneurship, Events, Exhibitions, July 17, 2024

Celebrating Our Visionary Leader, Bukky Asehinde Founder of TALES by Bellafricana

As the curtains draw to a close on TALES 2024, we reflect on the incredible journey that has unfolded over the past week. From the vibrant stalls to the joyous cultural exchanges, every moment has been a testament to the rich tapestry of African creativity and entrepreneurship. Yet, as we bid farewell to this year’s event, it’s only fitting to shine a spotlight on the visionary leader whose passion and dedication have made TALES an unforgettable experience—our Founder, Bukky Asehinde.

Bukky’s warm smile and infectious energy are the lifeblood of TALES. Wherever you look, there she is, hugging creatives, welcoming guests, giving gifts, or sharing her profound love for African culture and creativity. Her presence is a constant reminder of the heart and soul that drive this incredible event.

The Visionary Leader: Bukky Asehinde

Bukky Asehinde, founder of Bellafricana; is a beacon of hope and empowerment for African entrepreneurs. Her journey started with a simple yet powerful idea: to create a platform that showcases the immense talent and creativity of African artisans to a global audience. Through Bellafricana, Bukky has built a thriving ecosystem that supports and nurtures African creatives, providing them with the tools and opportunities they need to succeed.

Bukky’s dedication to her mission is unwavering. Her commitment to excellently promoting African creativity and entrepreneurship is evident in every aspect of TALES. She has created a space where artists, designers, and makers can connect with a global audience, fostering cultural exchange and economic empowerment. Her work has not only elevated African creatives but has also inspired countless others to pursue their passions and share their talents with the world.

The Impact of TALES

TALES transcends the traditional pop-up event experience; it is a unique celebration of African craftsmanship and innovation. This year’s event has been a showcase of the best that Africa has to offer, featuring a curated selection of uniquely handcrafted products, fashion, art, beauty, and culinary delights. The event has evolved into a true African Lifestyle Experience, drawing visitors from all corners of the globe to experience the rich diversity of African culture.

The impact of TALES extends far beyond the event itself. By providing a platform for African entrepreneurs to showcase their work, TALES has helped to drive economic progress and social advancement across the continent. The event has fostered meaningful connections and collaborations, promoting cultural exchange and inspiring others to contribute to the development of Africa’s creative industries.

A Community of Creatives

At the heart of TALES is the community of creatives who bring the event to life. These talented individuals are the backbone of Bellafricana, and their dedication and passion are evident in every product, every performance, and every interaction. From fashion designers to artisans, chefs to artists, the diversity of talent on display at TALES is truly awe-inspiring.

Bukky’s role in nurturing this community cannot be overstated. Her vision for Bellafricana has always been to create a supportive environment where creatives can thrive. Through mentorship, training, and access to a global market, Bukky has empowered countless entrepreneurs to turn their dreams into reality. Her efforts have created a ripple effect, inspiring a new generation of African creatives to pursue their passions and make their mark on the world.

Celebrating African Heritage

One of the most remarkable aspects of TALES is its celebration of African heritage. The event is a vibrant tapestry of culture, showcasing the rich traditions and artistic expressions that define Africa. From traditional dances to contemporary art, every element of TALES is a tribute to the continent’s diverse cultural heritage.

Bukky’s passion for African culture is at the heart of this celebration. Her dedication to preserving and promoting African traditions is evident in every aspect of the event. By highlighting the beauty and richness of African heritage, Bukky has helped to foster a deeper appreciation for the continent’s cultural contributions. Her work has not only elevated African creatives but has also inspired others to explore and celebrate their own cultural identities.

Empowering Entrepreneurs

TALES is about showcasing talent as much as it’s about empowering entrepreneurs to succeed. Through Bellafricana, Bukky has created a platform that provides creatives with the resources and support they need to grow their businesses. From marketing and branding to financial management and export opportunities, Bellafricana offers a comprehensive suite of services designed to help entrepreneurs thrive.

The impact of this support is evident in the success stories of the many creatives who have benefited from Bellafricana’s programs. By providing access to a global market, Bukky has opened doors for African entrepreneurs that were previously out of reach. Her work has helped to level the playing field, giving talented individuals the opportunity to compete on the world stage and achieve their full potential.

A Global Movement

TALES is more than just an event; it is a global movement that is changing the way the world sees African creativity. By bringing together diverse communities and stakeholders, TALES is fostering a global dialogue about the importance of cultural exchange and economic empowerment. The event has become a platform for showcasing the best of African craftsmanship and innovation, inspiring others to support and invest in African creatives.

Bukky’s vision for TALES extends far beyond the event itself. She sees it as a catalyst for change, a way to inspire others to take action and support the development of Africa’s creative industries. Her work has helped to create a global network of supporters who are committed to promoting and celebrating African talent. This movement is driving a new narrative about Africa, one that highlights the continent’s rich cultural heritage and its immense potential for growth and innovation.

As we bid farewell to TALES 2024, we look forward to the future with hope and excitement. We invite you to join us on this journey, to experience the beauty and richness of African culture, and to support the incredible talent that defines TALES. Together, we can make a meaningful difference in the world, starting with Africa.

Join Us at Future TALES Events

As we reflect on the unforgettable journey of TALES 2024, we are already looking ahead with excitement to the future events that will continue to celebrate African creativity and culture worldwide. While TALES 2024 has come to a close, the spirit of the event lives on, and there are many more opportunities to be part of this incredible movement. Stay tuned for more updates on TALES 2025.

Want to Get Involved?

Stay connected with us and be the first to know about our upcoming events, workshops, and opportunities to engage with the talents of the Bellafricana community. Follow us on our social media channels and sign up for our newsletter to receive the latest updates and exclusive invitations.

→ We’re very social ↓

Join our Instagram community

We’re getting popular on Tiktok

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here .

Support African Creatives

Even though TALES 2024 has ended, you can still support the talented creatives who showcased their work. Visit our online marketplace to discover and purchase unique handcrafted products, fashion, art and beauty delights from African entrepreneurs. Your support helps drive economic progress and empowers these creatives to continue their incredible work.

Join the Bellafricana Community

If you are a creative, an enthusiast of African culture, or someone who believes in the power of cultural exchange and entrepreneurship, we invite you to join the Bellafricana community. As a member, you will have access to resources, mentorship, and a network of like-minded individuals who are passionate about making a difference.

Thank You for Your Support

We extend our heartfelt gratitude to everyone who attended and supported TALES 2024. Your participation and enthusiasm have made this event a resounding success. Together, we are shaping the future of African creativity and entrepreneurship, and we look forward to continuing this journey with you.

On that note, thank you for a great time at TALES.

Bye for now.

Anjola Ajayi published in bellafricana, Community, Events, Inspiration July 4, 2024

TALES Event Schedule Unveiled: Get Ready London, for the Ultimate Culture Experience

Hey Creative, Anjola your friendly Community Manager here. As you know, we are in the month of July 2024 and TALES is just around the corner. A week-long celebration of African Lifestyle, Innovation and Creativity! I am filled with joy to announce the highly anticipated event schedule for ‘The African Lifestyle Experience by Bellafricana’, taking place in London (Gallery Different, 14 Percy Street) from July 4th to July 10th. This week-long celebration promises to be an unforgettable experience, showcasing the best of African culture and craftsmanship in diverse industries ; Fashion, Beauty & Wellness, Home & Living, Food and Music.

In addition to numerous preparations in place for the success of TALES, we recently concluded our “Na My Thing” campaign. The roll out was absolutely amazing, the feedback both parties received was nothing short of successful. This campaign was created to celebrate what makes everyone special by way of your creativity and self-expression by providing them with a platform to share their passion/businesses with the world. We believe that everyone has a special “thing” that makes them unique and we want to hear all about it. It could be in the form of talent, style or a cause you are passionate about. If by chance you happened to miss out on this roll out, check out @bellafricanauk or @bell_africana on instagram to see all the beautiful people that took part in this campaign, here’s a sneak peek.

If you are interested in participating, join the conversation using the hashtag #TALESbyBellafricana and share what you are passionate about for the chance to be featured on our page.

With that being said, I introduce to you, your very own TALES agenda that I suspect will come in very handy for you and your friends.

Event details:

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free using this link

Make sure to mark your calendar so you don’t forget <3 …. Thank me later

Wednesday, July 3

All Day: Event Setup

6:00 PM – 8:00PM: TALES Connect (Invite Only)

Networking session for Creative Entrepreneurs and Industry Experts
Opening remarks
Guest speakers/panel discussion
Q&A session
Closing remarks

Panelists:

Victoria Omobuwajo : Founder of Sunmo Snacks, a revolutionary brand in the food industry that redefines and inspires health-conscious living with its innovative product range. With a remarkable journey showcasing her tenacity, creativity and business acumen, Victoria has made a significant impact on both the retail and direct-to-consumer industries. Within just two years of its launch, Sunmo has secured retail spaces in esteemed establishments such as Selfridges and Sainsbury’s.
Amanda Simone : Founder of No.27 The Concept Store, a space created to keep small brands in business. As the first of its kind, The Concept Store provides a boutique for small businesses to regularly host memorable in-person experiences with their clients. After launching the No.27 Membership Programme in April 2024, members have been granted access to independent store use, Brand-Building Masterclasses, one-to-one consultations, guidance and general support with No.27 Director, Amanda Simone. She also sits agency-side as the Media Planning and Marketing Strategy Manager for CHANEL UK and Ireland.
Therese Oertenblad : Wholesale Expert, has been in the home & gift industry for 15 years. Since 2018, Therese has been working with purpose-led, product based business owners who want to create a consistent income stream for their businesses. Her clients and students include Studio Wald, Claude & Co, Sister Paper Co and many others. Many are now stocked in Liberty, Selfridges, Oliver Bonas, Anthropologie and more independent stores in the UK and abroad. Therese is also on the National Committee for The Giftware Association, and hosts a seasonal business podcast called Let’s Talk Shop, sharing industry specific business advice.
Elizabeth Stiles : A fashion & textiles brand consultant with 15 years experience in the retail industry working with Next, New Look, River Island & Urban Outfitters as a buyer & sales manager. Elizabeth is incredibly passionate about helping creatives earn more in their business via online coaching focusing on manufacturing & marketing. For the past 3 years she has focused on launching & scaling independent brands including Olive & Frank, and Olivia Rose the Label.

Thursday, July 4th

10:00AM : Official opening of TALES 2024

Welcome address
Introduction to the event activities and schedule
11:00AM – 9:00PM : Shopping and Vendor Exhibitions

Exhibitors on Thursday:

PRESTIGE STYLE FASHION
EFATA BY JUBA
LITTLE WEAVERS
TENIADE MACAULAY
MASSASSI B
SOCK OF A KIND
URBAN ESE
AKPOS UKUDU
ACCESSORIES BY OREOFE
ZANETTA FASHIONS
AILAKOKO
YOUNG MARY’S
IJAN TOLA

Friday, July 5th – Sunday, July 7th

10:00AM – 10:00PM: Set Up
10:00AM – 9:00PM: Shopping and Vendor Exhibitions
12:00PM – 2:00PM: Food Tasting Sessions
4:00PM – 6:00PM: Dance Off Competitions
8:00PM – 9:00PM: Evening Entertainment

Exhibitors on Friday:

EFATA BY JUBA
LITTLE WEAVERS
TENIADE MACAULAY
MASSASSI B
SOCK OF A KIND
URBAN ESE
AKPOS OKUDU
ACCESSORIES BY OREOFE
ZANETTA FASHIONS
AILAKOKO
YOUNG MARY’S
MAP IHEKUBI
BETHAN CLOTHING
NEEDLE POINT
MOT THE LABEL
MELIA BY JADE
ST DYMPHNA LAGOS
BEDAZZLED N MORE

Exhibitors on Saturday:

PRESTIGE STYLE FASHION
EFATA BY JUBA
LITTLE WEAVERS
SOCK OF A KIND
ANDREW TABITHA
ACCESSORIES BY OREOFE
JOLAADE DESIGN
AILAKOKO
YOUNG MARY’S
MAP IHEKUBI
BETHAN CLOTHING
NEEDLE POINT
GIA 1 FASHION
UPPER KLASS BOUTIQUE
MOT THE LABEL
HEALTHY WARRIORS COOKBOOK
BEDAZZLED N MORE
MELIA BY JADE
ST DYMPHNA LAGOS

Exhibitors on Sunday:

PRESTIGE STYLE FASHION
LITTLE WEAVERS
ACCESSORIES BY OREOFE
AILAKOKO
YOUNG MARY’S
MAP IHEKUBI
BETHAN CLOTHING
NEEDLE POINT
MOT THE LABEL
MELIA BY JADE
ST DYMPHNA LAGOS
BEDAZZLED N MORE
GIA 1 FASHION
ZANETTA FASHIONS
ANDREW TABITHA
JOLAADE DESIGN
ISURA
JANAE STYLE
CLADINI MINI
HEALTHY WARRIORS COOKBOOK

Monday, July 8th – Tuesday, July 9th

10:00AM – 8:00PM: Sip and Paint & Doodle and Paint
10:00AM – 9:00PM: Shopping and Vendor Exhibitions
2:00PM – 4:00PM: Doodle and Sip Session
6:00PM – 8:00PM: Sip and Paint Session 2

RSVP for free to participate in Doodle, Sip & Paint sessions at TALES using –> this link

Wednesday, July 10th

10:00AM – 2:00PM: Final Shopping and Exhibitions
6:00PM – 10:00PM: Closing Party
7:00PM – 8:00PM: Entertainment, Dance and Celebration
8:00PM – 9:00PM: Closing Remarks and Awards

Calling for volunteers for TALES

We are seeking a handful of enthusiastic volunteers to fill a variety of key roles and partner with us for the upcoming TALES by Bellafricana to contribute to the success of the event.

Event Highlights :

Dates: July 4th to July 10th, 2024.

Time: 10am – 9pm Daily.

Venue: Gallery Different, 14 Percy Street, London W1T 1DR.

Available roles are:

– Videographer

– Photographer

– Sales Representative

– Event Coordinator

– Social Media Manager / Content Coordinator

– Set Manager

– Logistics Support

– Security Volunteers

– Clean up Crew

– Flyer Distribution / Models

Are you interested in joining the TALES team? Or do you know someone who may be interested in joining us? Spread the word and send applications in.

Aspiring TALES Volunteers should send an email to [email protected] or a Direct Message to @bellafricanauk on instagram with the subject ‘TALES Volunteer’. We look forward to partnering with you to make The African Lifestyle Experience a resounding success.

Quick Break

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

→ Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES by Bellafricana this July.

→ Trivia of the Week

To keep things light and fun, let’s play a game.

“How well do you know Africa?”

The question of the week is : Which of these African countries is an Island?

The options for the answer are as follows:

A. Morocco

B. Kenya

C. Madagascar

D. Ghana

Leave your answer in the comment section, remember this is just for fun.

→ When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community

We’re getting popular on Tiktok

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here .

__

If, for some ~~weird~~ reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on natural skincare products for different skin types. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience.

Together, we can make a meaningful difference in the world, starting with Africa.

In summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

As we come to the end of this read, I thought it best to conclude with this.

TALES is more than just a pop up event happening in London July 4th-10th 2024 – it’s a movement that empowers African creatives, promotes cultural exchange and celebrates the continents rich diversity. By attending, you’ll be part of something big; a community that is shaping the future of African creativity and entrepreneurship.

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience!

On that note, see you at TALES.

Bye for now.

Anjola Ajayi published in africa, bellafricana, Community, Events July 4, 2024

Partners in Excellence: Learn More About Our Collaborators TALES 2024 by Bellafricana

At Bellafricana, we believe that collaboration is absolutely critical to driving growth and innovation. That is why it is with great pleasure that I introduce to you, our strategic partners and sponsors who share our vision and values of excellence and a greater Africa. These powerhouses bring unparalleled expertise and support, enabling us to deliver exceptional experiences and value to our community, we are truly honoured to have these incredible organisations as part of our community.

Bellafricana has intricately selected both strategic and social impact organisations to partner with to continue to spread the word about TALES happening in London (Gallery Different, 14 Percy Street) July 4th – July 10th, 2024.

1. Digital Marketing Sponsor : Digital Marketing Skill Institute

Digital Marketing Skill Institute is an EdTech company, founded by Mr Tobi Asehinde (aka Mr Bellafricana), that started from the his bedroom in the University of Portsmouth. It has grown to become a global business with over 115,384 people trained in over 37 countries and 4 continents. With registered offices in the United States, the United Kingdom and Nigeria.

Their dedication to digital marketing is compelling and their sponsorship is instrumental in helping us reach a wider audience.

2. Design Partner : 478 Studios

478 Studios is a branding and design agency helping founders tell authentic stories, design beautiful digital products and build global brands that serve their community. Led by conscious and diverse founders. They design, shape and build within and outside of the lines of digital, tech, brand and storytelling.

The brand believes branding, design and compelling copy has the power to change perceptions and elevate brands into a world where community, product and culture reside in harmony.

By design, they are intentional when it comes to collaborating with diverse portfolio of clients and partners, from tech-led startups to global brands seeking to deliver impact and opportunity.

Our new TALES identity came to life through this incredible partner. We appreciate the excellent work done and love how TALES by Bellafricana was captured in it’s true essence.

3. Strategic Partner : No.27 The Concept Store

27theconceptstore is a brand that exists to keep small brands in business.

Being the first space of it’s kind, they provide a London boutique for small businesses to regularly host memorable experiences with their clients. These in-person experiences retain customers and share the business’ brand story as it grows.

After launching the No.27 Membership Programme in April 2024, members have been granted access to independent store use, Brand-Building Masterclasses, one-to-one consultations, guidance and general support with No.27 Director, Amanda Simone.

Amanda also sits agency-side as the Media Planning and Marketing Strategy Manager for CHANEL UK and Ireland.

4. Creative Partner : Hermosa Boda

The Founder of Hermosa Boda, Ighiwiyisi Jacobs is the daughter of Erhabor Emokpae, one of the founding artists of the Nigerian Art World.

She founded The Hermosa Design Company in 2017 which has now birthed an arm of the Hermosa Design Company dedicated to the curation and display of visual arts, called Gallery at the Landmark (GAT LDMK).

She dreams of an Africa that commands it’s place on the world stage. Her waking thought is to create works of art that stand toe to toe with celebrated works of art around the world. She is of the unshakable belief that Africa’s greatest export is it’s people and strives daily to perfect both her art and her craft in order to display to as many as are willing to see, the brilliance, tenacity and excellence that is the African.

5. Snacks Partner : Sunmo Snacks

Sunmo has created exceptional innovation in health and wellness foods and drinks. They have demonstrated remarkable growth, sustainability, and social responsibility by sourcing ethically and using eco-friendly packaging.

Their commitment to customer health, evidenced by continuous R&D and transparent nutritional information, sets them apart. Led by Victoria Omobuwajo the founder, the businesses entrepreneurial spirit and market impact further highlight their success.

They have journeyed from a promising startup to an influential market player, their strategic partnerships and dedication to customer health, evidenced by continuous research and development sets them apart.

6. Strategic Partner : AfricaDay EveryDay

africadayeveryday is a contemporary Pan-African diaspora platform that promotes and celebrates African culture, heritage, and identity.

Their goal is to foster a deeper appreciation of Africa’s diverse cultures, traditions, languages, and heritage by providing decolonised spaces for individuals and communities to engage, learn, and share in the richness of African history and contemporary life.

The organisation works in partnership with others to reimagine existing spaces as platforms for cultural exchange, dialogue, and collaboration.

7. Gift Sponsor : Emolyne Cosmetics

Founded by the visionary Emolyne Ramlov, the brand draws inspiration from her Ugandan heritage, blending it seamlessly with her Danish upbringing and the vibrant energy of her current London residence.

Their collection features 15 stunning nudes and 15 bold reds, each designed to celebrate the beauty of diversity.

Emolyne believes in the power of monochromatic harmony. Their shades are meticulously crafted to offer a seamless match across lipsticks, lip liners, lip glosses, and nail colours.

They are bringing our first 250 customers goodie bags, and our VIP partners will get special gifts courtesy of Emolyne.

8. Drinks Partner : Value Africa

Value Africa is an exporter of craft African Food and Drink products.

They have a range of food and drink products from across the continent. Their products are sourced from Kenya, Nigeria, Ghana, South Africa, Ghana, Madagascar and includes Tea, Chocolate, Ciders, Rum, Ogogoro and more.

You can trust them to deliver the continents best. We are pleased to partner with @valueafrica to bring you ‘African Originals’ at TALES in London.

9. Social Impact Partner : Haima Health Initiative & Sickle Cell Aid Foundation. Bellafricana champions social good while celebrating African culture, creativity, and community through The African Lifestyle Experience. We use our platform to empower positive change by supporting incredible social impact organizations like The Sickle Cell Aid Foundation and Haima Health Initiative, we support them as they raise awareness about Sickle Cell Disease (SCD) and bridge the critical blood supply gap across Nigeria.

The Sickle Cell Aid Foundation @scafnigeria mission is to ensure “SCD Warriors” have access to quality healthcare and can live healthy, fulfilling lives.

@haima_health works tirelessly to bridge the blood supply gap in Nigeria. They connect voluntary blood donors with patients in need, ultimately saving lives “one pint at a time.”

Bukola Bolarinwa, the Founder and CEO of Haima Health Initiative will be live at TALES in July showcasing her book ‘The Healthy Warrior’s Cookbook’ which bridges the gap between the focus on medication and nutrition which plays a vital role in the management of Sickle cell Disease.

9. Social Impact Partner : Amero

Amero is a social enterprise addressing poverty and improving education and healthcare with fairtrade coffee farming. Helping local communities in Cameroon start and sustain a livelihood for themselves.

The Amero story is one of family legacy, delicious coffee and sustainability. Since 1939, generations have been passionate about coffee, starting with the Founder (Daniel) grandfather’s first farm. Daniel’s father continued the tradition, then went on to fight poverty by encouraging education and supporting other small farmers. Today, Amero carries the torch, working with research agencies to improve their plantations and benefit both the environment and their workers.

Every cup of Amero is a taste of their dedication to quality, ethics, and sustainability.

We appreciate the support, and commitment to the Bellafricana vision. Our partners and sponsors have made a real difference, and we are forever grateful!

Please join us in extending a huge thank you to our amazing sponsors and partners.

Quick Break

→ Trivia of the Week

To keep things light and fun, let’s play a game.

“How well do you know Africa?”

The question of the week is : Which of these countries is in Africa?

The options for the answer are as follows:

A. Angola

B. Jamaica

C. Denmark

D. Uruguay

Leave your answer in the comment section, remember this is just for fun.

→ When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community

We’re getting popular on Tiktok

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here .

If, for some ~~weird~~ reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Together, we can make a meaningful difference in the world, starting with Africa.

As we come to the end of this read, I thought it best to conclude with this.

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience!

On that note, see you at TALES.

Bye for now.

Anjola Ajayi published in Community, Events, People & Culture, Travel June 26, 2024

Get Ready for TALES by Bellafricana in London: Your Ultimate Guide to the Venue!

Hey creative, Anjola your friendly Community Manager here. The sun has been shining in the United Kingdom and other countries lately, that means it is Summer time!

Are you ready for an unforgettable experience in the heart of London? I sure am. From July 4th to July 10th, 10am to 9pm daily – join us at Gallery Different (14 Percy Street, London W1T 1DR) for TALES: The African Lifestyle Experience. A week-long immersive and vibrant celebration of African creativity, innovation and cultural diversity that will leave you inspired, energised and connected. Click here for the event schedule and here for the list of creatives that will be showcasing at TALES by Bellafricana.

To ensure you have a stress-free and fun-filled adventure, follow our handy checklist and guide to get to the venue like a pro!

Please note:

This event is free by way of RSVP using this link, it should take less than 1 minute to do this, go right ahead and remember to return to continue reading. Thank you, now let us begin.

Checklist:

Wallet : don’t forget your cash, cards and oyster!
Phone and portable charger : capture memories and stay connected, share your experience on social media using #TALESinLondon or #TALESofAfrica – your instagram/tiktok followers will love it.
Comfortable shoes : you’ll be dancing, walking and exploring at TALES so the least you could do for your feet is wear comfy shoes – whatever comfortable looks like is completely subjective to you so feel free.
Sun protection : TALES will be taking place indoors, at Gallery Different W1T 1DR. However incase the sun is really “sun-ing” that week, please come with a hat, sunglasses or apply some sunscreen before you leave home so you are prepared for some outdoor fun!
Dress to impress : all are welcome at TALES…however…if your friend tells you “I’m not really dressing up today” side eye. We can’t wait to see your style! The theme of TALES is “Undiscovered Africa” so it’s only right that the dress code is in alignment.

__

Getting to the Venue:

By Tube : Take the Northern line to Tottenham Court Road Station (just a 5 minute walk to the venue, 3 minutes if you usually brisk walk – easy peasy!)
By Bus : Hop on the 14, 24 or 29 bus to Percy Street (stop: Tottenham Court Road – pretty straightforward this way)
By Car : Limited parking available nearby – consider other transport options or carpooling (we’re eco friendly too!)

To make things even easier, this link will take you directly to google maps where you can find out the distance from where you currently are – stress free.

Event details:

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free using this link

Make sure to mark your calendar so you don’t forget <3 …. Thank me later

Quick Break

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

→ Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES by Bellafricana this July.

→ Trivia of the Week

To keep things light and fun, let’s play a game.

“How well do you know Africa?”

The question of the week is : In terms of population, what is the largest city in Africa?

The options for the answer are as follows:

A. Lagos

B. Cairo

C. Nairobi

D. Marrakesh

Leave your answer in the comment section, remember this is just for fun.

→ When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community

We’re getting popular on Tiktok

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here .

__

If, for some ~~weird~~ reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on why email marketing is essential for businesses. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience.

Together, we can make a meaningful difference in the world, starting with Africa.

As we come to the end of this read, I thought it best to conclude with this.

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience!

On that note, see you at TALES.

Bye for now.

Bellafricana presents The African Lifestyle Experience (TALES) London’s latest lifestyle event of the Year!

Anjola Ajayi published in bellafricana, Community, Events, People & Culture June 13, 2024

Why TALES 2024 by Bellafricana is a Must-Attend for Creative Minds in London

This summer, London will come alive with the rhythm of African creativity, culture, and community at TALES: The African Lifestyle Experience. Held at Gallery Different from July 4th to July 10th, 2024. This event, themed “Undiscovered Africa,” TALES by Bellafricana should be on the “must attend” list of everyone in London and I’ll tell you why, keep reading to learn something new.

Event details:

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link

From the dawn of time, humans by nature are categorised as social animals and my guess is (even though I’m not usually one to opt for compartmentalism), this is for a valid reason. Think about it like this if it helps, in our daily lives we constantly see and feel the invaluable importance of community be it in a family, with friends, at school or work. The simple truth is, people need people. We all crave connection, belonging and support from the moment we take our first breath. This fundamental need for human connection is what makes community so essential to our individual well-being and success.

As a prolific poet once said, “No man is an island.”

I understand the transformative power of community, that is why you are reading this today. This platform provided by Bellafricana is built on this understanding coupled with the belief that together, we can achieve more than we can alone. If you think two heads are better than one, try thirty thousand heads.

By bringing creative entrepreneurs, passionate creatives and small business owners together, Bellafricana has created a supportive ecosystem that fosters growth, learning and success.

And that is exactly what TALES: The African Lifestyle Experience, London’s latest lifestyle event is all about – building a community that empowers creative entrepreneurs and small business owners to flourish globally, while extending this empowerment to creative enthusiasts.

Event details:

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link

Make sure to mark your calendar so you don’t forget <3 …. Thank me later

The Benefits of Community at TALES

By attending TALES by Bellafricana, you’ll experience numerous benefits, including:

Diverse range of creative : TALES is set to feature over 40 unique creatives, each bringing their own story and craft to the table. From a 13-year-old kid entrepreneur to a nearly 70-year-old fashionpreneur, the diversity in age and experience underscores the inclusive nature of this community. These creatives represent the best of African arts, fashion, beauty, food, and lifestyle, offering attendees a rich tapestry of talent and ingenuity.
Networking opportunities : Community is also about creating opportunities for growth and collaboration. On July 3rd, TALES Connect will kick off the event, providing a dedicated space for creatives to network, exchange ideas, and forge new partnerships. The power of community lies in these connections, which can lead to new ventures, collaborations, and a stronger support system for African creatives. One of the most anticipated aspects of TALES is this opportunity for attendees to engage directly with these talented individuals and other industry experts. The interactive workshops and panels will provide a platform for creatives to share their journeys, inspirations, and insights into the world of creative entrepreneurship. This exchange of knowledge and experiences educates and also strengthens the bonds within the community.
Live art sessions : Art is a universal language that bridges gaps and brings people together. At TALES, live doodle and paint sessions with artists Isaac Emokpae and Kofo Nolla-Omidiran will offer a dynamic and collaborative experience, transforming art into a communal activity. These sessions exemplify how collective creativity can produce something truly unique and beautiful. It extends beyond visual arts, this event will feature a week-long celebration of African art, fashion, food and music. The cultural immersion fosters a deeper understanding and appreciation of African heritage, promoting a sense of unity, pride and the sharing of knowledge among our attendees.

At its core, TALES by Bellafricana is a testament to the power of community. It is a space where individuals come together to celebrate their shared heritage, support each other’s endeavors, and showcase the richness of African creativity to the world. By attending TALES: The African Lifestyle Experience, you become part of this vibrant community, contributing to a collective narrative that honours and elevates African culture on a global stage.

RSVP for free to secure your spot at TALES in London this July and experience firsthand the transformative power of community.

Together, we can discover, engage, and celebrate the incredible creativity and cultural diversity that define the lifestyle.

Let’s make this a celebration to remember!

If, for some ~~weird~~ reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on skills every creative entrepreneur should have. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience.

Together, we can make a meaningful difference in the world, starting with Africa.

→ Follow us on social media to stay updated on the latest news, sneak peeks and behind-the-scenes glimpses into TALES. ↓

Join our Instagram community

We’re getting popular on Facebook

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

Anjola Ajayi published in Community, Entrepreneurship, Events June 3, 2024

TALES: The African Lifestyle Experience – What to Expect!

If you are yet to read the full details about TALES: The African Lifestyle Experience by Bellafricana,

Keep reading, I got you covered.

Get Ready for the Ultimate Cultural Experience:

🗣TALES! TALES! TALES! TALES!

London City, this July, get ready for an immersive experience into the world of African creativity and Innovation.

Our annual Summer pop-up event has evolved for the better and I’m here to tell you all about it.

With a new and improved version called TALES, an acronym for The African Lifestyle Experience by Bellafricana.

(Something about the word “TALES” just rolls off the tongue doesn’t it…).

This milestone is an extremely exciting transformation for you and for me , how? As we open a window in the global market for talented African creative entrepreneurs in the fashion, beauty, art, food and lifestyle industries, attendees of this promising event are provided (on a platter of gold) a culture infused metaphorical meal with a side of fresh unique products with different stories to tell, right in the heart of London.

💌 YOU are cordially invited to come, shop, look around, take pictures, make videos, form new connections and have an amazing time surrounded by ART. 💌

Event details:

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉

TALES: THE AFRICAN LIFESTYLE EXPERIENCE

Summer is fast approaching and if you are anything like me you want to be outside, enjoying the beautiful weather, with some family & friends doing some pretty cool stuff.

Well the first week of July 2024, Bellafricana has got you covered. TALES is a weeks long event centred on an immersive experience into the African innovative and artistic culture with 35+ brands to browse through, shop from and interact with. In this post, I’ll give you a sneak peek into what to expect at TALES.

Directions to this 7 day event (July 4th – July 10th) :

You can share this link with the people you’re inviting too for easy navigation, this one.

Look out for this building ⤵️

We will be transforming Gallery DIFFERENT come July.

Quick Break ⏸

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

→ Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES this July.

→ When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community

We’re getting popular on Facebook

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

→ Trivia of the Week 🧠

To keep things light and fun, let’s play a game.

“How well do you know Africa?”

In the image below, how many country flags can you confidently identify?

A friendly trivia game, How many flags can you identify here?

Leave a comment with the number of flags you can identify, feel free to list them out too.

I’ll start,

my honest answer is 10 (is that bad? what do you think? let me know in the comments)

Fun fact: There are 54 countries in Africa, according to the United Nations, with a growing population of over 1.3 billion people. 1,300,000,000 beautiful people!

The answer to this trivia will be revealed in next weeks blog, stay tuned. ✌🏼

Back to Business 🎬

What to Expect at TALES : The African Lifestyle Experience.

At TALES there would be 35+ creative entrepreneurs present for you to discover (Click here for an up-to-date list of the vendors that would be selling at TALES this July with their corresponding dates.)

We don’t want to give everything about the event away simply for the element of surprise but we sure are going to give a significant amount, for all the explorers.

Discover 35+ different handpicked brands each day showcasing a one-of-kind mix of fashion, beauty, lifestyle, art, and food products, highlighting the best of African creativity and innovation (click here to find out the days for each brand).
Indulge in delicious food and drinks that showcase the rich culinary heritage of Africa.
Join engaging sessions where creatives share their inspiring journeys, insights, and expertise, offering a unique glimpse into the world of African entrepreneurship.
Collaborate with talented artists Kofo Nolla-Omidiran, Isaac Emokpae, and Mrs. Bukola Adenuga in dynamic and interactive doodle and paint sessions, bringing art to life.
Immerse yourself in a week-long celebration of African art, fashion, food, music, and lifestyle, reflecting the continent’s rich cultural heritage and diversity.
And So Much More !

If you are a/an;

Fashion Enthusiast
Passionate about Interior Design
Art or Culture Lover
Beauty and Self Care connoisseur

This summer event is for you, join us for a vibrant pop-up event that celebrates the best of African creativity and entrepreneurship.

Have I already mentioned this event is kid-friendly? Ok good, just checking.

TALES is a celebration of Africa’s creative spirit, and we want you to be a part of it. Whether you’re an avid supporter of African craftsmanship or simply curious to explore new cultures, TALES has something for everyone.

Last year we had an amazing turn out with 21,000+ attendees. This year, we want to break that record and go even higher but we can’t do this without your help. So mark your calendars for July 4th-10th, and RSVP today to secure your spot at TALES: The African Lifestyle Experience, tickets are limited plus it’s already June, so hurry! Let’s create lasting memories and celebrate the true essence of the beautiful continent of Africa. We can’t wait to welcome you with open arms!

You can RSVP for FREE using This Link Right Here.

Share this link with your group-chats, your families, maybe even some frenemies, everyone really.

If, for some ~~weird~~ reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on how to navigate a fluctuating economy. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience.

Together, we can make a meaningful difference in the world, starting with Africa.

Cue outro for the final lap of this article.

As we come to the end of this read, I thought it best to conclude with this.

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using THIS LINK.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience!

On that note, see you at TALES.

Bye for now.

Bellafricana published in africa, business, Community February 23, 2024

Tips To Navigate Through Economic Downturn

I want you to picture this: a storm raging on what was supposed to be a sunny day. You know the feeling, right? Suddenly, everything seems a bit uncertain.

So, what exactly is an economic downturn? It’s like when everything is going well, the economy looks stable. and everybody seems fine when suddenly, things start to slow down. Prices are increasing every day, people aren’t spending as much, businesses aren’t hiring, and before you know it, the whole economy seems to have a negative effect on people’s finances

Economic downturns can be tough. Jobs become harder to find, and prices go up. But here’s the thing: just like the seasons, economies have their ups and downs, and while economic downturns can be rough, they’re not the end of the world.

So that’s why I have come up with these tips that will help you navigate through these uncertain times, and definitely you would come out stronger.

Let’s dive into it.

1. Prioritize Essentials:

It’s easy to get overwhelmed with everything that’s going on, but now more than ever, it’s important to focus on the essentials. Identify the products or services that bring in the most profit for your business. Once you’ve identified them, double down. Allocate your resources; it can either be time, money, or manpower. Focus on these key areas.

But don’t stop there, there is somewhere else I want you to look at. Think efficiency. Now is the perfect time to streamline your operations, optimize processes. Look for ways to cut costs without sacrificing quality. Ensure that you’re focusing your time and energy where it matters most.

2. Get Creative:

There is a saying, “When the going gets tough, the tough get creative,” and that’s never been more true than it is now. In this uncertain time, one of the characteristics of successful business owners is that they can adapt and innovate.

I want you to think outside the box and explore new ways to generate revenue. Also, keep an eye on market demand and look for innovative ways to meet those needs.

3. Get Closer to Your Customers:

Your customers are so important right now, they are the lifeblood of your business, Now is the time to strengthen those relationships with them. Reach out to them, listen to their needs, and find innovative ways to meet their needs.

You can also try providing personalized support, showing your customers that you’re there for them can go a long way towards building loyalty and trust. And I can tell you that this will pay off in the long run.

4. Be Flexible to Change:

Change can be scary, but do you know it can also be an opportunity for growth? Also, don’t be afraid to pivot your business strategy if you need to. What worked yesterday might not work today, so please stay open-minded and be willing to adapt, embrace change, and remain flexible.

Do you know what will happen in the long run when you do this? You’ll be better equipped to weather any storm that comes your way. I’m telling you exactly what will happen to you.

So, if you’re feeling a bit anxious about the economic downturn, I get it. But also remember, storms don’t last forever, and neither do economic downturns. Hang in there, keep your chin up, and before you know it, the sun will be shining again.

Bellafricana published in africa, bellafricana, Community, Entrepreneurship, Handmade, February 1, 2024

Skills Every Creative Entrepreneur Should Have

Being a creative entrepreneur is like embarking on an adventure filled with challenges and triumphs. To succeed on this journey, you’ll need a unique set of qualities and abilities. Let’s explore some essential skills every creative entrepreneur should have that can help you navigate the exciting world of creative entrepreneurship.

1. Embrace Taking Risks:

Creative entrepreneurship is all about taking chances and exploring new opportunities. Don’t be afraid to step out of your comfort zone and try new things. Taking risks can lead to exciting discoveries and unexpected successes along the way.

2. Build Strong Connections:

Connections are key in the creative industry. Cultivate your networking skills by meeting new people, joining communities, and forming meaningful relationships. You never know where a connection might lead you or what valuable insights you might gain from others.

3. Understand Your Finances:

Money matters can be intimidating, but it’s crucial to have a basic understanding of your finances. Learn how to budget, track your expenses, and manage cash flow effectively. Being financially savvy will help you make smarter decisions and keep your creative business on solid ground.

4. Stay Flexible and Resilient:

The creative world is ever-changing, so it’s essential to adapt and bounce back from setbacks. Stay flexible in your approach, learn from your mistakes, and keep pushing forward. Remember, every challenge is an opportunity for growth.

5. Be Creative:

Your creativity is your greatest asset as a creative entrepreneur. Nurture it by exploring new ideas, experimenting with different techniques, and staying open to inspiration from the world around you. Your unique perspective is what sets you apart from the crowd.

6. Communicate Effectively:

Clear communication is essential for building relationships and getting your message across. Practice active listening, express yourself clearly, and be receptive to feedback. Good communication skills will help you connect with clients, collaborators, and audiences more effectively.

7. Manage Your Time Wisely:

Time is precious when you’re juggling multiple projects and deadlines. Learn how to prioritize tasks, set realistic goals, and organize your schedule efficiently. By managing your time wisely, you’ll be able to stay focused and productive, even when things get busy.

8. Never Give Up:

Building a creative business takes perseverance and determination. Stay motivated, stay positive, and keep pushing forward, even when the going gets tough. Remember, every setback is a chance to learn and grow stronger.

Conclusion:

As I conclude about the must-haves for every creative entrepreneur, remember this: it’s not just about being talented, but also about having the right attitude and skills. By being open to taking risks, making friends in your field, understanding money basics, staying flexible, being creative, communicating well, managing your time wisely, and never giving up, you’ll be setting yourself up for success. So, keep believing in yourself, keep learning, and keep going after your dreams. You’ve got this!

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The Visionary Leader: Bukky Asehinde

The Impact of TALES

A Community of Creatives

Celebrating African Heritage

Empowering Entrepreneurs

A Global Movement

Join Us at Future TALES Events

Want to Get Involved?

Thank You for Your Support

Event details:

Wednesday, July 3

Panelists:

Thursday, July 4th

Exhibitors on Thursday:

Friday, July 5th – Sunday, July 7th

Exhibitors on Friday:

Exhibitors on Saturday:

Exhibitors on Sunday:

Monday, July 8th – Tuesday, July 9th

Wednesday, July 10th

Event Highlights :

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Checklist:

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Getting to the Venue:

Event details:

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TALES: THE AFRICAN LIFESTYLE EXPERIENCE

1. Prioritize Essentials:

2. Get Creative:

3. Get Closer to Your Customers:

4. Be Flexible to Change:

1. Embrace Taking Risks:

2. Build Strong Connections:

3. Understand Your Finances:

4. Stay Flexible and Resilient:

5. Be Creative:

6. Communicate Effectively:

7. Manage Your Time Wisely:

8. Never Give Up:

Conclusion:

Join the Bellafricana Community of audacious, driven and courageous creative entrepreneurs

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