From Rebrand to Radiance: The Timeless Elegance of Moelle Essentials

How Doyinsola Ogbeifun is redefining occasion wear with a focus on fit, femininity, and confidence

 

 

 

 

When you meet Doyinsola Ogbeifun, founder of Moelle Essentials, there’s an instant calm that draws you in, the kind that comes from someone who understands grace, structure, and the quiet power of confidence.

Her journey into fashion wasn’t a loud or impulsive one. It was built over time, shaped by observation, curiosity, and an ever-present desire to create clothes that make women feel as good as they look.

A Pause, A Rebirth

Moelle Essentials first came to life in 2018, born from Doyinsola’s vision to design elegant, well-fitted pieces for women of all shapes and sizes. But as with most creative journeys, there was a moment of pause — a three-year break that became a period of reflection and rediscovery.

In 2022, Moelle Essentials returned rebranded, refocused, and ready to redefine occasion wear.

The brand found its rhythm again, this time with a clearer purpose: to celebrate diverse body types through elegant, accessible designs that don’t compromise on quality or comfort.

 

 

Fashion That Fits Every Woman

Walk into Moelle Essentials’ world, and you’ll find pieces that speak of balance, classic yet modern, bold yet feminine. From flowing dresses that move like poetry to structured fits that celebrate the body’s natural silhouette, every design is made to make women stand tall.

Whether you’re petite, curvy, or tall, Moelle offers both ready-to-wear (RTW) and made-to-measure pieces. The goal? To eliminate the struggle of finding occasionwear that truly fits.

As Doyinsola puts it,

“Elegance should never be a privilege. It should be accessible — and it should fit.”

The Moelle Woman

 

 

 

The Moelle woman knows her worth. She loves sophistication without shouting it. She values quality but also seeks versatility. And above all, she wears her confidence like her favourite dress effortlessly.

Every piece by Moelle Essentials is designed with that woman in mind. From the first sketch to the final stitch, Doyinsola ensures that comfort, style, and precision go hand-in-hand.

Redefining Occasionwear

Moelle Essentials has carved a niche in occasionwear, reimagining what it means to dress up. It’s not just about sequins or silhouettes; it’s about emotion. The feeling of slipping into a dress that fits perfectly. The quiet excitement of looking in the mirror and saying, Yes, this is me.

With elegant fabrics, timeless cuts, and detail-oriented craftsmanship, Moelle’s creations are meant to stay in your wardrobe, and your memory for years to come.

 

 

 

 

The Future of Moelle

As Moelle Essentials continues to grow, one thing remains clear: the brand isn’t chasing trends — it’s setting a standard.

It’s about creating clothes that tell stories of women who rise, reinvent, and walk into every room like it was designed for them.

And in that story, Moelle Essentials isn’t just making dresses. It’s making statements — one confident woman at a time.

 

 

Connect with Moelle Essentials
Instagram: @moelleessentials
Website: www.moelleessentials.com

Bellafricana Christmas Marketplace With Salesforce

Bellafricana Christmas Marketplace With Salesforce

Bellafricana partnered with Salesforce to host a special Christmas marketplace at the Salesforce HQ in London, UK. This Bellafricana Christmas Marketplace With Salesforce marked Bellafricana’s second partnership with Salesforce after our first in October to celebrate Black History month.

Salesforce is a global leader in customer relationship management (CRM) and has been a strong advocate for black-owned small businesses and independent African creatives. Beyond providing technology solutions, they actively create opportunities for small businesses to reach wider audiences and grow. This collaboration with Bellafricana is part of Salesforce’s ongoing efforts to support diversity and inclusion by helping African entrepreneurs showcase their talents on a global stage.

Salesforce has been a great ally in helping our members reach a global audience, and this collaboration has further highlighted their commitment to supporting small businesses and African creatives.

Bellafricana partnership with Salesforce
Bellafricana partnership with Salesforce

A Growing Partnership With Salesforce

Our partnership with Salesforce began in October, when we worked together to celebrate Black History Month. That first collaboration gave African creatives a platform to share their stories, connect with global audiences, and showcase their unique talents. Building on that success, this Christmas marketplace was another incredible opportunity to spotlight our community and celebrate African innovation.

Watch the highlights of the event here.

Watch the highlights of the event here.

Watch the highlights of the event here.

Bellafricana Black History Month Marketplace With SalesforceBellafricana Black History Month Marketplace With SalesforceSpotlighting Our Incredible Members At The Bellafricana Christmas Marketplace With Salesforce

Two Bellafricana Global members, Adebukola Rebecca Kadiri, the founder of TDP Home, and Iyabo Ademosu, the founder of MassassiB, had the amazing opportunity to showcase their unique products to a global audience. From stunning home decor to beautiful handcrafted items, their work received well-deserved attention and admiration.

Our founder, Bukky Asehinde, was also there to cheer them on and show her support as they proudly represented African creativity on the world stage.

Watch the highlights of the event here.

Picture of TDP Home At the Salesforce Event
Picture of TDP Home At the Salesforce Event
Picture of Massassib At the Salesforce Event
Picture of Massassib at the Salesforce Event
Picture of Bellafricana Founder, Bukky Asheinde with TDP Home, and Massassib
Picture of Bellafricana Founder, Bukky Asheinde with TDP Home, and Massassib At the Salesforce Event
Bellafricana Christmas Marketplace With Salesforce
Picture of A Customer Excited To Shop From TDP Home

Bellafricana Christmas Marketplace With SalesforceBukky Asehinde, founder Bellafricana Christmas Marketplace With SalesforceThe Power of Community

The success of the Bellafricana Christmas Marketplace With Salesforce event wasn’t just about the products on display, it was a testament to the strength of the Bellafricana community. Bellafricana’s Christmas Marketplace with Salesforce highlighted how a strong network can open doors to bigger opportunities for African creatives.

The Bellafricana community has always been about helping small, independent creatives reach bigger opportunities, and this marketplace was a perfect example of that. It’s a reminder that being part of a strong, connected network can take your business to the next level.

Exciting Things Ahead: TALES 2025

This partnership is just the beginning! We’re super excited to announce TALES by Bellafricana, our annual signature marketplace event, which will run from July 25th to August 2nd, 2025.

TALES (The African Lifestyle Experience) is a curated pop-up event designed to spotlight African creativity, lifestyle, and craftsmanship on a global stage. Early bird registration for vendors is now live!

Click here to register for TALES 2025.

Join the Bellafricana Global Family

Ready to take your creative business to the global stage? Join our growing family and unlock incredible opportunities! By joining the Bellafricana Global Family, you can access events, partnerships, and a community that supports your growth. Together, we can help you achieve your goals and shine globally.

Click here to join us today. 

The Bellafricana Christmas Marketplace With Salesforce was a beautiful reminder of what’s possible when we come together. We’re so proud of our members and can’t wait to see what’s next.

Stay tuned for more updates about TALES 2025 and other exciting initiatives. Let’s keep growing, supporting, and celebrating African creativity!

 

Understanding your target audience as a creative business owner

Understanding Your Target Audience As A Creative Business Owner

Understanding your target audience is one of the most important steps in growing your creative business. When you speak their language, you can better connect, engage, and provide what they truly need. Here’s how to get to know your audience and make your marketing efforts more effective:

1. Define Your Ideal Customer

Start by creating a clear picture of who your ideal customer is. Think about their age, gender, interests, and the problems your products can solve for them. Building a customer persona is a great way to narrow down your target audience and create a tailored approach. The more specific you are, the better you can meet their needs and craft marketing strategies that speak directly to them.

2. Engage with Your Audience

Don’t just post content, actively engage with your audience! Ask questions, run polls, and conduct surveys to gather insights. Social media is a great tool for interacting directly with your community. Hosting Q&A sessions or simply responding to comments and messages will deepen your connection and allow you to better understand their preferences.

3. Analyze Your Competitors

Take a look at your competitors and analyze their strategies. Who are they targeting, and how are they engaging with their audience? By studying their approach, you can identify opportunities in the market where you can differentiate your business. If you see a gap or a common need that’s being overlooked, you can step in and offer something unique that resonates with your target audience.

4. Utilize Analytics Tools

Analytics tools are gold when it comes to understanding your audience’s behavior. Platforms like Instagram and Facebook offer insights into who is engaging with your content. Look at the demographics, interests, and engagement rates of your audience. This data can help you refine your strategy and make informed decisions about how to better connect with your followers.

5. Be Open to Feedback

Feedback from your customers is invaluable. After someone makes a purchase, reach out with a quick follow-up to ask about their experience. Encourage both positive and constructive criticism, as it can help you improve your products or services. Showing that you care about their feedback not only strengthens customer relationships but also provides key insights for growing your business.

Want to Learn More About Understanding Your Target Audience?

If you’re ready to dive deeper into understanding target your audience and growing your business, becoming a Bellafricana local or global member will give you the tools, guidance, and community support you need.

👉🏾 Sign up through the link below to join us today!

https://bellafricana.com/membership-package/

The power of branding, storytelling and community

Join Scott Ohene-Nyako, founder of 478 Studios, for a special workshop where he’ll share practical ways to build a brand that reflects who you are and what you do. The workshop is FREE for Bellafricana global members, while non-members can attend for just £30.

For small business owners breaking into new markets, standing out often depends on how well you create a clear and consistent brand. A strong brand helps you connect with your audience, grow your community, and open doors to new opportunities. But where do you start?

On December 11th, join Scott Ohene-Nyako, founder of 478 Studios, for a special workshop where he’ll share practical ways to build a brand that reflects who you are and what you do.

The workshop is FREE for Bellafricana global members, while non-members can attend for just £30.

What You’ll Learn:
Scott will guide you through simple and practical steps, including:

👉🏾 How to find your unique voice and share stories that connect with your audience.
👉🏾 How to identify your brand’s values and show them in everything you do.
👉🏾 How to use your personal brand to explain your business purpose clearly.
👉🏾 How to choose the right platforms to share your story and reach more people.
👉🏾 Real-life examples of brands that tell their stories well and how you can do the same.

Why This Workshop is Important for Creative Businesses
A strong brand can help you:

• Gain the trust of your customers.
• Make your products and services more memorable.
• Show the world what makes your business special.
• Reach more people and grow your community.

No matter the size of your business, this workshop is perfect for anyone in fashion, arts, crafts, or other creative fields who wants to take their business to the next level.

Meet Your Host
Scott Ohene-Nyako is the founder of 478 Studios, a global branding and design agency. He believes that good branding and storytelling can help small businesses grow and become known to a wider audience.

Why You Should Join Bellafricana
Bellafricana’s global membership gives you free access to workshops like this and connects you with a supportive community of creative entrepreneurs. You’ll also get tools and advice to help your business grow.

This is your chance to learn from experts, meet other business owners, and build your brand the right way.

Click  https://bellafricana.com/membership-package/  to join Bellafricana’s global membership or register for the workshop today!

Bellafricana to Host Free Webinar: How AI Can Help Grow Your Creative Business Globally in 2025

From Local to Global: How AI Can Boost Your Sales and Visibility Globally in 2025 with Chelsea Monye

African creative entrepreneurs looking to expand their businesses globally in 2025 are invited to join Bellafricana’s free webinar, “From Local to Global: How AI Can Boost Your Sales and Visibility Globally in 2025,” on the 23rd of November, 2024.

In today’s digital landscape, African creatives face unique challenges, from limited visibility and slow sales to customer retention. This webinar is designed to equip business owners with the tools and strategies they need to overcome these challenges and succeed in global markets by leveraging AI (Artificial Intelligence). Participants will learn about affordable and practical AI tools that can automate business processes, improve customer engagement, and drive more sales.

Key Takeaways Include:

  • AI-Powered Sales & Conversion Tools: Learn how AI can enhance customer experiences and boost your sales with tools like chatbots and personalized recommendations.
  • Content Creation & Automation: Discover AI platforms that create high-quality, engaging content for your social media and websites with minimal effort.
  • Lead Generation & Customer Nurturing: Explore how AI can help you attract and retain customers through automated follow-ups and CRM tools.
  • Global Market Expansion: Find out how to use AI to manage global operations and target international audiences with precision.
  • E-commerce & Inventory Management: Simplify order management and inventory optimization with AI-driven solutions.

Chelsea Monye, an AI & Automation Expert, to Lead the Webinar
The webinar will be led by Chelsea Monye, a seasoned business strategist and AI & automation expert with over 8 years of experience working with small businesses. Chelsea has a proven track record of driving over $1 million in sales for global companies and is passionate about helping African creatives scale their businesses with AI solutions.

All attendees will receive the “Small Business AI Toolkit for 2025,” a curated guide to the best AI tools categorized by function (sales, content creation, lead generation, etc.), with actionable tips on integrating them into their businesses.

Webinar Details:

  • Date: 23rd of November, 2024
  • Time: 11am GMT+1
  • Where: Online (Zoom)

How to Register:
Creatives and entrepreneurs interested in attending this value-packed webinar can register for free here.

About Bellafricana:
Bellafricana is a platform dedicated to empowering African creative entrepreneurs by providing access to resources, tools, and global markets. With a growing community of over 20,000 creatives, Bellafricana supports black-owned creative businesses in fashion, art, crafts, lifestyle and more. Through workshops, marketplace opportunities, and strategic partnerships, Bellafricana helps businesses thrive in the global economy.

For more information on the webinar and to register, visit here.

Unity in Action: The Power of the Black Community’s Boycott During Black Lives Matter Movement in 2020

In the wake of George Floyd’s tragic death, the world witnessed an unprecedented surge in solidarity within the Black community. One of the most inspiring and eye-opening responses while anger and sadness soared in the black community, was the collective decision to boycott major e-commerce giants and exclusively support Black designers and entrepreneurs. The Black Lives Movement was (and always has been) about economic action as much as it was a powerful statement of unity, resilience, and empowerment. 

Social Justice Organizations Reflect on 2020 as Floyd Anniversary Nears | Black Voices | Chicago News | WTTW

During the Black Lives Matter protests in 2020, there was a heightened awareness and intentional support for Black-owned businesses. The decision to shift spending away from large corporations and toward Black-owned businesses highlighted a significant cultural and economic awakening triggered by the fight to end racial discrimination, police brutality and social injustice. This movement served as a reminder of the immense potential within the Black community to support and uplift each other in time of need. It underscored the importance of economic power in the fight against systemic racism and inequality.

The boycott also provided a platform for Black designers and entrepreneurs who had long been overlooked by mainstream markets. The fashion industry was forced to question its embedded Eurocentric outlook and these talented individuals, often working in the shadows, suddenly found themselves in the spotlight with their creativity and innovation celebrated by a broader audience. The surge in support led to increased visibility, sales, and growth opportunities for many Black-owned businesses.

Fashion brand “Telfar” is a perfect case study, let’s explore this further. 

Telfar, the unisex fashion brand founded by Liberian-American designer Telfar Clemens in 2005, saw a significant surge in popularity and support during the Black Lives Matter movement.

Some key factors that contributed to Telfar’s rise:

1. Representation and Inclusivity: Telfar has always championed inclusivity and accessibility in fashion, aligning with the values of the Black Lives Matter movement. The brand’s slogan, “Not for you, for everyone,” resonated with a wide audience seeking diversity and representation in the fashion industry.

2. Affordable Luxury: Telfar’s signature shopping bag, often referred to as the “Bushwick Birkin,” offers a high-quality, stylish alternative to expensive luxury bags. Its affordability and status as a fashion statement made it highly desirable during a time when consumers were seeking to support ethical and inclusive brands.

3. Community Engagement: Telfar’s strong community engagement, including direct interaction with fans on social media and transparent business practices, helped build a loyal customer base. This grassroots support was amplified during the movement as people looked for brands that aligned with their values.

4. Celebrity Endorsements: High-profile endorsements from celebrities like Solange Knowles, Bella Hadid, and A$AP Ferg helped elevate Telfar’s visibility and credibility. These endorsements became even more impactful as celebrities and influencers used their platforms to promote Black-owned brands during the movement.

5. Innovative Marketing and Collaborations: Telfar’s innovative marketing strategies, including the “Bag Security Program” that allowed customers to pre-order their bags, demonstrated a commitment to accessibility and inclusivity. Collaborations with major brands like Gap and UGG further expanded Telfar’s reach and visibility.

Overall, Telfar’s surge during the Black Lives Matter movement was driven by a combination of its core values, strategic positioning, and the broader cultural shift towards supporting Black-owned businesses and inclusive, accessible fashion.

It goes beyond the walls of fashion, it cuts across all industries – Fenty beauty, Pat McGrath Labs, Brandon Blackwood, Maison Noir Wines, Golde, TomboyX, The Lip Bar, KaiCollective, just to name a few personal favourites.

Moreover, this movement fostered a sense of connection and solidarity. People came together, shared resources, and promoted Black-owned businesses through purchases, social media and word-of-mouth. The community’s collective effort to support each other was both heartwarming and empowering, demonstrating that true change comes from within. This period was a testament to the power of community action. It was a time when every purchase made from a Black-owned business was not just a transaction, but a step towards justice and equality worldwide. The Canadian Federal Government invested $90 million in a black entrepreneurship program to help access bank loans, mentorship and other valuable resources. In the US, a substantial amount of people were and still are committed to directing majority of their purchases to black-owned businesses, organisations hire black employees or that are empathetic to the black community. Even across major cities in the UK such as London and Manchester, shortly after the death of George Floyd, protesters gathered and leveraged their rights to peaceful protests with signboards reading “How many more?”. A similar event occurred less than a decade prior in London, Mark Duggan a 29-year old black male suffered a gunshot to the chest and was killed by British police. This led to public protests in Tottenham and escalated into riots across London and other cities. 

The boycott reminded us all that our economic choices can be a form of protest, a way to demand change and support those who need it most. 

In conclusion, the collective boycott of e-commerce giants in favour of Black designers and entrepreneurs during the 2020 Black Lives Matter movement was a profound and inspiring example of unity and empowerment. It showcased the strength of the Black community and the importance of supporting each other in the fight for justice. This movement was a powerful reminder that together, we can create meaningful change and build a more equitable future.

#BlackLivesMatter

#SayTheirNames

#GeorgeFloyd

#BreonnaTaylor

#MarkDuggan

For further reading on the impact of this movement, check out these resources:

CNN, How George Floyd’s death reignited a movement.

Teen Vogue, I Live in the United Kingdom, Where We’re Protesting for George Floyd and Black Lives Globally.

 

Small Shops, Big Impact : How Shopping from Small Businesses Connects and Inspires

Supporting African businesses and bridging the “Diaspora” in a world dominated by big-box stores and global e-commerce giants, the panache and significance of small businesses can often be overlooked.

Yet, there’s an undeniable swagger in choosing to shop small, especially when it comes to supporting African businesses. From fostering community connections to preserving cultural heritage, the benefits are profound and multifaceted. Let me take you on a journey through the alluring world of small businesses and explain why your support can make a world of difference.

1. Supporting the Dreamers and Doers

Behind every small business is a passionate entrepreneur with a dream. These individuals pour their heart and soul into their work, often overcoming significant challenges to bring their visions to life. When you shop small, you’re not only buying a product; you’re supporting someone’s dream, fuelling their passion, and contributing to the livelihood of communities of artisans.

– Think of it like a garden. Just as each plant needs care and attention to flourish, small businesses thrive with the support of their communities. By choosing to shop small, you’re helping these businesses to grow and blossom, creating a thriving ecosystem of creativity and innovation.

– This in turn drives impact in creating more entrepreneurs in ourselves and our kids, a broader spectrum of creative businesses which contribute to creating wealth.

2. Strengthening Communities with A Personalised Shopping Experience 

Small businesses are a driving force behind economic growth and development. They create jobs, stimulate local economies, foster a sense of belonging and connection as well as contribute to the overall prosperity of their communities.

– When you shop at a small African business, you’re investing in the community’s future, helping to create a vibrant and sustainable economic landscape.  When you shop at a small business, you’re more than just a customer; you’re part of a community. Small business owners often go above and beyond to provide a personalized shopping experience, getting to know their customers and tailoring their services to meet individual needs. Imagine a friendly neighborhood coffee shop where the barista knows your name and your favorite order. This personal touch creates a warm, welcoming atmosphere that big-box stores and online giants simply can’t replicate.

– By supporting small businesses, you’re enriching your shopping experience and creating a resilient and interconnected community. By choosing to shop small, you’re playing a crucial role in this economic cycle, helping to create opportunities and drive progress.

– Imagine the ripple effect of a stone thrown into a pond. Each small business represents a stone, and their success creates ripples that spread throughout the community, fostering economic growth and development. Your support amplifies these ripples, creating a positive impact on the broader economy.

3. Unique, Quality Products

One of the joys of shopping small is discovering unique, high-quality products that you won’t find anywhere else (literally). Whether it’s a handcrafted necklace, a one-of-a-kind painting, or a bespoke piece of furniture, small businesses offer a treasure trove of distinctive items that stand out in a world of uniformity. Small businesses are hidden gems. Just as a gemstone catches the light and reveals its beauty, small businesses offer products that reflect the creativity and craftsmanship of their makers. By shopping small, you’re choosing quality and individuality over mass-produced, cookie-cutter items.

4. Environmental and Social Impact

Small businesses often have a smaller environmental footprint compared to large corporations. They tend to source materials locally, produce in smaller batches, and prioritize sustainable practices. By choosing to shop small, you’re making a more environmentally conscious choice, helping to reduce waste and promote sustainability.

– Think of it like a pebble in a pond. Each small business represents a pebble, and their collective efforts create ripples that spread far and wide, contributing to a more sustainable and eco-friendly world. Your support amplifies these efforts, creating a positive impact on the environment. Many small African businesses are owned and operated by women and individuals from marginalized communities.

– By supporting these businesses, you’re helping to empower these entrepreneurs, providing them with opportunities for economic independence and social mobility. Consider the analogy of a bridge. Small businesses create pathways for women and marginalized groups to achieve their goals and improve their lives. By shopping small, you’re helping to build these bridges, fostering inclusivity and equality.

5. Reconnecting the Diaspora

For members of the African diaspora, supporting small African businesses is a powerful way to stay connected to their roots and heritage. It provides a tangible link to the culture and traditions of their homeland, creating a sense of belonging and pride. Think of it like a thread that ties you to your ancestry. Each purchase from a small African business strengthens this connection, allowing you to weave a rich tapestry of cultural heritage and identity. By supporting these businesses, you’re not only embracing your roots but also helping to keep these traditions alive for future generations. 

6. Building a Better Future

Ultimately, shopping small is about building a better future for ourselves, our communities, and the world. By supporting small African businesses, you’re helping to create a more diverse, inclusive, and sustainable economy. You’re fostering creativity and innovation, preserving cultural heritage, and empowering individuals to achieve their dreams. Think of it like planting a tree. Each small business represents a seed, and your support helps it to grow and flourish. Over time, these businesses will create a forest of opportunity, providing shade, shelter, and sustenance for generations to come.

In conclusion: The Power of your choice in a world where convenience often trumps quality, choosing to shop small is a powerful act of defiance. It’s a statement that you value creativity, craftsmanship, and community over mass production and uniformity. By supporting small African businesses, you’re making a difference. You’re becoming part of a larger narrative, helping to create a brighter, more inclusive, and sustainable future. So, the next time you’re looking for a unique gift, a high-quality product, or a way to reconnect with your heritage, consider shopping small. The magic of these businesses is waiting to be discovered, and your support can help to keep this magic alive.

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If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on how to stay on track and achieve your goals. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

Summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

 

→ Follow us on social media to stay updated on the latest news, sneak peeks and behind-the-scenes. 

Join our Instagram community 

We’re getting popular on Facebook

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

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Thanks for reading, till next time.

Celebrating Our Visionary Leader, Bukky Asehinde Founder of TALES by Bellafricana

As the curtains draw to a close on TALES 2024, we reflect on the incredible journey that has unfolded over the past week. From the vibrant stalls to the joyous cultural exchanges, every moment has been a testament to the rich tapestry of African creativity and entrepreneurship. Yet, as we bid farewell to this year’s event, it’s only fitting to shine a spotlight on the visionary leader whose passion and dedication have made TALES an unforgettable experience—our Founder, Bukky Asehinde.

Bukky’s warm smile and infectious energy are the lifeblood of TALES. Wherever you look, there she is, hugging creatives, welcoming guests, giving gifts, or sharing her profound love for African culture and creativity. Her presence is a constant reminder of the heart and soul that drive this incredible event.

The Visionary Leader: Bukky Asehinde

Bukky Asehinde, founder of Bellafricana; is a beacon of hope and empowerment for African entrepreneurs. Her journey started with a simple yet powerful idea: to create a platform that showcases the immense talent and creativity of African artisans to a global audience. Through Bellafricana, Bukky has built a thriving ecosystem that supports and nurtures African creatives, providing them with the tools and opportunities they need to succeed.

Bukky’s dedication to her mission is unwavering. Her commitment to excellently promoting African creativity and entrepreneurship is evident in every aspect of TALES. She has created a space where artists, designers, and makers can connect with a global audience, fostering cultural exchange and economic empowerment. Her work has not only elevated African creatives but has also inspired countless others to pursue their passions and share their talents with the world.

The Impact of TALES

TALES transcends the traditional pop-up event experience; it is a unique celebration of African craftsmanship and innovation. This year’s event has been a showcase of the best that Africa has to offer, featuring a curated selection of uniquely handcrafted products, fashion, art, beauty, and culinary delights. The event has evolved into a true African Lifestyle Experience, drawing visitors from all corners of the globe to experience the rich diversity of African culture.

The impact of TALES extends far beyond the event itself. By providing a platform for African entrepreneurs to showcase their work, TALES has helped to drive economic progress and social advancement across the continent. The event has fostered meaningful connections and collaborations, promoting cultural exchange and inspiring others to contribute to the development of Africa’s creative industries.

A Community of Creatives

At the heart of TALES is the community of creatives who bring the event to life. These talented individuals are the backbone of Bellafricana, and their dedication and passion are evident in every product, every performance, and every interaction. From fashion designers to artisans, chefs to artists, the diversity of talent on display at TALES is truly awe-inspiring.

Bukky’s role in nurturing this community cannot be overstated. Her vision for Bellafricana has always been to create a supportive environment where creatives can thrive. Through mentorship, training, and access to a global market, Bukky has empowered countless entrepreneurs to turn their dreams into reality. Her efforts have created a ripple effect, inspiring a new generation of African creatives to pursue their passions and make their mark on the world.

Celebrating African Heritage

One of the most remarkable aspects of TALES is its celebration of African heritage. The event is a vibrant tapestry of culture, showcasing the rich traditions and artistic expressions that define Africa. From traditional dances to contemporary art, every element of TALES is a tribute to the continent’s diverse cultural heritage.

Bukky’s passion for African culture is at the heart of this celebration. Her dedication to preserving and promoting African traditions is evident in every aspect of the event. By highlighting the beauty and richness of African heritage, Bukky has helped to foster a deeper appreciation for the continent’s cultural contributions. Her work has not only elevated African creatives but has also inspired others to explore and celebrate their own cultural identities.

Empowering Entrepreneurs

TALES is about showcasing talent as much as it’s about empowering entrepreneurs to succeed. Through Bellafricana, Bukky has created a platform that provides creatives with the resources and support they need to grow their businesses. From marketing and branding to financial management and export opportunities, Bellafricana offers a comprehensive suite of services designed to help entrepreneurs thrive.

The impact of this support is evident in the success stories of the many creatives who have benefited from Bellafricana’s programs. By providing access to a global market, Bukky has opened doors for African entrepreneurs that were previously out of reach. Her work has helped to level the playing field, giving talented individuals the opportunity to compete on the world stage and achieve their full potential.

A Global Movement

TALES is more than just an event; it is a global movement that is changing the way the world sees African creativity. By bringing together diverse communities and stakeholders, TALES is fostering a global dialogue about the importance of cultural exchange and economic empowerment. The event has become a platform for showcasing the best of African craftsmanship and innovation, inspiring others to support and invest in African creatives.

Bukky’s vision for TALES extends far beyond the event itself. She sees it as a catalyst for change, a way to inspire others to take action and support the development of Africa’s creative industries. Her work has helped to create a global network of supporters who are committed to promoting and celebrating African talent. This movement is driving a new narrative about Africa, one that highlights the continent’s rich cultural heritage and its immense potential for growth and innovation.

As we bid farewell to TALES 2024, we look forward to the future with hope and excitement. We invite you to join us on this journey, to experience the beauty and richness of African culture, and to support the incredible talent that defines TALES. Together, we can make a meaningful difference in the world, starting with Africa.

Join Us at Future TALES Events

As we reflect on the unforgettable journey of TALES 2024, we are already looking ahead with excitement to the future events that will continue to celebrate African creativity and culture worldwide. While TALES 2024 has come to a close, the spirit of the event lives on, and there are many more opportunities to be part of this incredible movement. Stay tuned for more updates on TALES 2025.

Want to Get Involved?

Stay connected with us and be the first to know about our upcoming events, workshops, and opportunities to engage with the talents of the Bellafricana community. Follow us on our social media channels and sign up for our newsletter to receive the latest updates and exclusive invitations.

We’re very social ↓

Join our Instagram community 

We’re getting popular on Tiktok

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

Support African Creatives

Even though TALES 2024 has ended, you can still support the talented creatives who showcased their work. Visit our online marketplace to discover and purchase unique handcrafted products, fashion, art and beauty delights from African entrepreneurs. Your support helps drive economic progress and empowers these creatives to continue their incredible work.

Join the Bellafricana Community

If you are a creative, an enthusiast of African culture, or someone who believes in the power of cultural exchange and entrepreneurship, we invite you to join the Bellafricana community. As a member, you will have access to resources, mentorship, and a network of like-minded individuals who are passionate about making a difference.

Thank You for Your Support

We extend our heartfelt gratitude to everyone who attended and supported TALES 2024. Your participation and enthusiasm have made this event a resounding success. Together, we are shaping the future of African creativity and entrepreneurship, and we look forward to continuing this journey with you.

__

On that note, thank you for a great time at TALES. 

Bye for now. 

TALES Event Schedule Unveiled: Get Ready London, for the Ultimate Culture Experience

Hey Creative, Anjola your friendly Community Manager here. As you know, we are in the month of July 2024 and TALES is just around the corner. A week-long celebration of African Lifestyle, Innovation and Creativity! I am filled with joy to announce the highly anticipated event schedule for ‘The African Lifestyle Experience by Bellafricana’, taking place in London (Gallery Different, 14 Percy Street) from July 4th to July 10th. This week-long celebration promises to be an unforgettable experience, showcasing the best of African culture and craftsmanship in diverse industries ; Fashion, Beauty & Wellness, Home & Living, Food and Music. 

In addition to numerous preparations in place for the success of TALES, we recently concluded our “Na My Thing” campaign. The roll out was absolutely amazing, the feedback both parties received was nothing short of successful. This campaign was created to celebrate what makes everyone special by way of your creativity and self-expression by providing them with a platform to share their passion/businesses with the world. We believe that everyone has a special “thing” that makes them unique and we want to hear all about it. It could be in the form of talent, style or a cause you are passionate about. If by chance you happened to miss out on this roll out, check out @bellafricanauk or @bell_africana on instagram to see all the beautiful people that took part in this campaign, here’s a sneak peek.

Bukky Asehinde Na my thing campaign

If you are interested in participating, join the conversation using the hashtag #TALESbyBellafricana and share what you are passionate about for the chance to be featured on our page.

 

With that being said, I introduce to you, your very own TALES agenda that I suspect will come in very handy for you and your friends. 

Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free using this link  

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉

Wednesday, July 3

All Day: Event Setup

6:00 PM – 8:00PM: TALES Connect (Invite Only)

  • Networking session for Creative Entrepreneurs and Industry Experts
  • Opening remarks
  • Guest speakers/panel discussion 
  • Q&A session 
  • Closing remarks
Panelists:
  • Victoria Omobuwajo : Founder of Sunmo Snacks, a revolutionary brand in the food industry that redefines and inspires health-conscious living with its innovative product range. With a remarkable journey showcasing her tenacity, creativity and business acumen, Victoria has made a significant impact on both the retail and direct-to-consumer industries. Within just two years of its launch, Sunmo has secured retail spaces in esteemed establishments such as Selfridges and Sainsbury’s.
  • Amanda Simone : Founder of No.27 The Concept Store, a space created to keep small brands in business. As the first of its kind, The Concept Store provides a boutique for small businesses to regularly host memorable in-person experiences with their clients. After launching the No.27 Membership Programme in April 2024, members have been granted access to independent store use, Brand-Building Masterclasses, one-to-one consultations, guidance and general support with No.27 Director, Amanda Simone. She also sits agency-side as the Media Planning and Marketing Strategy Manager for CHANEL UK and Ireland.
  • Therese Oertenblad : Wholesale Expert, has been in the home & gift industry for 15 years. Since 2018, Therese has been working with purpose-led, product based business owners who want to create a consistent income stream for their businesses. Her clients and students include Studio Wald, Claude & Co, Sister Paper Co and many others. Many are now stocked in Liberty, Selfridges, Oliver Bonas, Anthropologie and more independent stores in the UK and abroad. Therese is also on the National Committee for The Giftware Association, and hosts a seasonal business podcast called Let’s Talk Shop, sharing industry specific business advice.
  • Elizabeth Stiles : A fashion & textiles brand consultant with 15 years experience in the retail industry working with Next, New Look, River Island & Urban Outfitters as a buyer & sales manager. Elizabeth is incredibly passionate about helping creatives earn more in their business via online coaching focusing on manufacturing & marketing. For the past 3 years she has focused on launching & scaling independent brands including Olive & Frank, and Olivia Rose the Label. 

Thursday, July 4th

10:00AM : Official opening of TALES 2024

  • Welcome address
  • Introduction to the event activities and schedule 
  • 11:00AM – 9:00PM : Shopping and Vendor Exhibitions 
Exhibitors on Thursday:
  • PRESTIGE STYLE FASHION 
  • EFATA BY JUBA 
  • LITTLE WEAVERS 
  • TENIADE MACAULAY 
  • MASSASSI B 
  • SOCK OF A KIND 
  • URBAN ESE
  • AKPOS UKUDU 
  • ACCESSORIES BY OREOFE
  • ZANETTA FASHIONS 
  • AILAKOKO 
  • YOUNG MARY’S
  • IJAN TOLA 

Friday, July 5th – Sunday, July 7th

  • 10:00AM – 10:00PM: Set Up
  • 10:00AM – 9:00PM: Shopping and Vendor Exhibitions 
  • 12:00PM – 2:00PM: Food Tasting Sessions
  • 4:00PM – 6:00PM: Dance Off Competitions 
  • 8:00PM – 9:00PM: Evening Entertainment
Exhibitors on Friday:
  • EFATA BY JUBA
  • LITTLE WEAVERS
  • TENIADE MACAULAY 
  • MASSASSI B 
  • SOCK OF A KIND 
  • URBAN ESE 
  • AKPOS OKUDU 
  • ACCESSORIES BY OREOFE
  • ZANETTA FASHIONS 
  • AILAKOKO 
  • YOUNG MARY’S
  • MAP IHEKUBI 
  • BETHAN CLOTHING
  • NEEDLE POINT 
  • MOT THE LABEL 
  • MELIA BY JADE 
  • ST DYMPHNA LAGOS 
  • BEDAZZLED N MORE
Exhibitors on Saturday:
  • PRESTIGE STYLE FASHION 
  • EFATA BY JUBA 
  • LITTLE WEAVERS 
  • SOCK OF A KIND 
  • ANDREW TABITHA
  • ACCESSORIES BY OREOFE
  • JOLAADE DESIGN
  • AILAKOKO 
  • YOUNG MARY’S
  • MAP IHEKUBI
  • BETHAN CLOTHING
  • NEEDLE POINT
  • GIA 1 FASHION
  • UPPER KLASS BOUTIQUE
  • MOT THE LABEL
  • HEALTHY WARRIORS COOKBOOK
  • BEDAZZLED N MORE
  • MELIA BY JADE
  • ST DYMPHNA LAGOS 
Exhibitors on Sunday:
  • PRESTIGE STYLE FASHION 
  • LITTLE WEAVERS
  • ACCESSORIES BY OREOFE 
  • AILAKOKO
  • YOUNG MARY’S
  • MAP IHEKUBI 
  • BETHAN CLOTHING 
  • NEEDLE POINT 
  • MOT THE LABEL 
  • MELIA BY JADE 
  • ST DYMPHNA LAGOS 
  • BEDAZZLED N MORE 
  • GIA 1 FASHION 
  • ZANETTA FASHIONS 
  • ANDREW TABITHA 
  • JOLAADE DESIGN 
  • ISURA 
  • JANAE STYLE 
  • CLADINI MINI 
  • HEALTHY WARRIORS COOKBOOK 

 

Monday, July 8th – Tuesday, July 9th

  • 10:00AM – 8:00PM: Sip and Paint & Doodle and Paint
  • 10:00AM – 9:00PM: Shopping and Vendor Exhibitions 
  • 2:00PM – 4:00PM: Doodle and Sip Session
  • 6:00PM – 8:00PM: Sip and Paint Session 2

RSVP for free to participate in Doodle, Sip & Paint sessions at TALES using –> this link 

Wednesday, July 10th 

  • 10:00AM – 2:00PM: Final Shopping and Exhibitions 
  • 6:00PM – 10:00PM: Closing Party 
  • 7:00PM – 8:00PM: Entertainment, Dance and Celebration 
  • 8:00PM – 9:00PM: Closing Remarks and Awards 

__

Calling for volunteers for TALES 📢

We are seeking a handful of enthusiastic volunteers to fill a variety of key roles and partner with us for the upcoming TALES by Bellafricana to contribute to the success of the event. 

Event Highlights :

Dates: July 4th to July 10th, 2024.

Time: 10am – 9pm Daily.

Venue: Gallery Different, 14 Percy Street, London W1T 1DR.

Available roles are:

– Videographer

– Photographer

– Sales Representative

– Event Coordinator

– Social Media Manager / Content Coordinator

– Set Manager

– Logistics Support

– Security Volunteers

– Clean up Crew

– Flyer Distribution / Models

Are you interested in joining the TALES team? Or do you know someone who may be interested in joining us? Spread the word and send applications in. 

Aspiring TALES Volunteers should send an email to [email protected] or a Direct Message to @bellafricanauk on instagram with the subject ‘TALES Volunteer’. We look forward to partnering with you to make The African Lifestyle Experience a resounding success.

Quick Break ⏸

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES by Bellafricana this July.

 

→ Trivia of the Week 🧠

To keep things light and fun, let’s play a game. 

“How well do you know Africa?”

The question of the week is : Which of these African countries is an Island? 

The options for the answer are as follows: 

A. Morocco

B. Kenya

C. Madagascar

D. Ghana

Leave your answer in the comment section, remember this is just for fun.

 

When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community 

We’re getting popular on Tiktok

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

__

If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on natural skincare products for different skin types. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

In summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

__

As we come to the end of this read, I thought it best to conclude with this.

TALES is more than just a pop up event happening in London July 4th-10th 2024 – it’s a movement that empowers African creatives, promotes cultural exchange and celebrates the continents rich diversity. By attending, you’ll be part of something big; a community that is shaping the future of African creativity and entrepreneurship. 

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience! 

On that note, see you at TALES. 

Bye for now. 

TALES The African Lifestyle Experience by Bellafricana

Partners in Excellence: Learn More About Our Collaborators TALES 2024 by Bellafricana

At Bellafricana, we believe that collaboration is absolutely critical to driving growth and innovation. That is why it is with great pleasure that I introduce to you, our strategic partners and sponsors who share our vision and values of excellence and a greater Africa. These powerhouses bring unparalleled expertise and support, enabling us to deliver exceptional experiences and value to our community, we are truly honoured to have these incredible organisations as part of our community. 

Bellafricana has intricately selected both strategic and social impact organisations to partner with to continue to spread the word about TALES happening in London (Gallery Different, 14 Percy Street) July 4th – July 10th, 2024. 

1. Digital Marketing Sponsor : Digital Marketing Skill Institute

Digital Marketing Skill Institute is an EdTech company, founded by Mr Tobi Asehinde (aka Mr Bellafricana), that started from the his bedroom in the University of Portsmouth. It has grown to become a global business with over 115,384 people trained in over 37 countries and 4 continents. With registered offices in the United States, the United Kingdom and Nigeria.

Their dedication to digital marketing is compelling and their sponsorship is instrumental in helping us reach a wider audience.

 

2. Design Partner : 478 Studios

478 Studios is a branding and design agency helping founders tell authentic stories, design beautiful digital products and build global brands that serve their community. Led by conscious and diverse founders. They design, shape and build within and outside of the lines of digital, tech, brand and storytelling.

The brand believes branding, design and compelling copy has the power to change perceptions and elevate brands into a world where community, product and culture reside in harmony.

By design, they are intentional when it comes to collaborating with diverse portfolio of clients and partners, from tech-led startups to global brands seeking to deliver impact and opportunity.

Our new TALES identity came to life through this incredible partner. We appreciate the excellent work done and love how TALES by Bellafricana was captured in it’s true essence.

 

3. Strategic Partner : No.27 The Concept Store

27theconceptstore is a brand that exists to keep small brands in business.

Being the first space of it’s kind, they provide a London boutique for small businesses to regularly host memorable experiences with their clients. These in-person experiences retain customers and share the business’ brand story as it grows.

After launching the No.27 Membership Programme in April 2024, members have been granted access to independent store use, Brand-Building Masterclasses, one-to-one consultations, guidance and general support with No.27 Director, Amanda Simone.

Amanda also sits agency-side as the Media Planning and Marketing Strategy Manager for CHANEL UK and Ireland.

 

 

4. Creative Partner : Hermosa Boda

The Founder of Hermosa Boda, Ighiwiyisi Jacobs is the daughter of Erhabor Emokpae, one of the founding artists of the Nigerian Art World.

She founded The Hermosa Design Company in 2017 which has now birthed an arm of the Hermosa Design Company dedicated to the curation and display of visual arts, called Gallery at the Landmark (GAT LDMK).

She dreams of an Africa that commands it’s place on the world stage. Her waking thought is to create works of art that stand toe to toe with celebrated works of art around the world. She is of the unshakable belief that Africa’s greatest export is it’s people and strives daily to perfect both her art and her craft in order to display to as many as are willing to see, the brilliance, tenacity and excellence that is the African.

 

5. Snacks Partner : Sunmo Snacks

Sunmo has created exceptional innovation in health and wellness foods and drinks. They have demonstrated remarkable growth, sustainability, and social responsibility by sourcing ethically and using eco-friendly packaging.

Their commitment to customer health, evidenced by continuous R&D and transparent nutritional information, sets them apart. Led by Victoria Omobuwajo the founder, the businesses entrepreneurial spirit and market impact further highlight their success.

They have journeyed from a promising startup to an influential market player, their strategic partnerships and dedication to customer health, evidenced by continuous research and development sets them apart.

 

6. Strategic Partner : AfricaDay EveryDay

africadayeveryday is a contemporary Pan-African diaspora platform that promotes and celebrates African culture, heritage, and identity.

Their goal is to foster a deeper appreciation of Africa’s diverse cultures, traditions, languages, and heritage by providing decolonised spaces for individuals and communities to engage, learn, and share in the richness of African history and contemporary life.

The organisation works in partnership with others to reimagine existing spaces as platforms for cultural exchange, dialogue, and collaboration.

 

7. Gift Sponsor : Emolyne Cosmetics

Founded by the visionary Emolyne Ramlov, the brand draws inspiration from her Ugandan heritage, blending it seamlessly with her Danish upbringing and the vibrant energy of her current London residence.

Their collection features 15 stunning nudes and 15 bold reds, each designed to celebrate the beauty of diversity.

Emolyne believes in the power of monochromatic harmony. Their shades are meticulously crafted to offer a seamless match across lipsticks, lip liners, lip glosses, and nail colours.

They are bringing our first 250 customers goodie bags, and our VIP partners will get special gifts courtesy of Emolyne. 

 

8. Drinks Partner : Value Africa 

Value Africa is an exporter of craft African Food and Drink products.

They have a range of food and drink products from across the continent. Their products are sourced from Kenya, Nigeria, Ghana, South Africa, Ghana, Madagascar and includes Tea, Chocolate, Ciders, Rum, Ogogoro and more.

You can trust them to deliver the continents best. We are pleased to partner with @valueafrica to bring you ‘African Originals’ at TALES in London.

9. Social Impact Partner : Haima Health Initiative & Sickle Cell Aid Foundation. Bellafricana champions social good while celebrating African culture, creativity, and community through The African Lifestyle Experience. We use our platform to empower positive change by supporting incredible social impact organizations like The Sickle Cell Aid Foundation and Haima Health Initiative, we support them as they raise awareness about Sickle Cell Disease (SCD) and bridge the critical blood supply gap across Nigeria.

The Sickle Cell Aid Foundation @scafnigeria mission is to ensure “SCD Warriors” have access to quality healthcare and can live healthy, fulfilling lives.

@haima_health works tirelessly to bridge the blood supply gap in Nigeria. They connect voluntary blood donors with patients in need, ultimately saving lives “one pint at a time.”

Bukola Bolarinwa, the Founder and CEO of Haima Health Initiative will be live at TALES in July showcasing her book ‘The Healthy Warrior’s Cookbook’ which bridges the gap between the focus on medication and nutrition which plays a vital role in the management of Sickle cell Disease.

 

9. Social Impact Partner : Amero

Amero is a social enterprise addressing poverty and improving education and healthcare with fairtrade coffee farming. Helping local communities in Cameroon start and sustain a livelihood for themselves.

The Amero story is one of family legacy, delicious coffee and sustainability. Since 1939, generations have been passionate about coffee, starting with the Founder (Daniel) grandfather’s first farm. Daniel’s father continued the tradition, then went on to fight poverty by encouraging education and supporting other small farmers. Today, Amero carries the torch, working with research agencies to improve their plantations and benefit both the environment and their workers.

Every cup of Amero is a taste of their dedication to quality, ethics, and sustainability. 

 

We appreciate the support, and commitment to the Bellafricana vision. Our partners and sponsors have made a real difference, and we are forever grateful! 

Please join us in extending a huge thank you to our amazing sponsors and partners.

 

Quick Break ⏸

→ Trivia of the Week 🧠

To keep things light and fun, let’s play a game. 

“How well do you know Africa?”

The question of the week is : Which of these countries is in Africa?

The options for the answer are as follows: 

A. Angola

B. Jamaica 

C. Denmark

D. Uruguay 

Leave your answer in the comment section, remember this is just for fun.

 

When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community 

We’re getting popular on Tiktok

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

__

If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

Together, we can make a meaningful difference in the world, starting with Africa. 

In summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

__

As we come to the end of this read, I thought it best to conclude with this.

TALES is more than just a pop up event happening in London July 4th-10th 2024 – it’s a movement that empowers African creatives, promotes cultural exchange and celebrates the continents rich diversity. By attending, you’ll be part of something big; a community that is shaping the future of African creativity and entrepreneurship. 

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience! 

On that note, see you at TALES. 

Bye for now. 

Get Ready for TALES by Bellafricana in London: Your Ultimate Guide to the Venue!

Hey creative, Anjola your friendly Community Manager here. The sun has been shining in the United Kingdom and other countries lately, that means it is Summer time! 

Are you ready for an unforgettable experience in the heart of London? I sure am. From July 4th to July 10th, 10am to 9pm daily – join us at Gallery Different (14 Percy Street, London W1T 1DR) for TALES: The African Lifestyle Experience. A week-long immersive and vibrant celebration of African creativity, innovation and cultural diversity that will leave you inspired, energised and connected. Click here for the event schedule and here for the list of creatives that will be showcasing at TALES by Bellafricana.

To ensure you have a stress-free and fun-filled adventure, follow our handy checklist and guide to get to the venue like a pro! 

Please note:

This event is free by way of RSVP using this link, it should take less than 1 minute to do this, go right ahead and remember to return to continue reading. Thank you, now let us begin.

 

Checklist: 
  • Wallet : don’t forget your cash, cards and oyster!
  • Phone and portable charger : capture memories and stay connected, share your experience on social media using #TALESinLondon or #TALESofAfrica – your instagram/tiktok followers will love it.
  • Comfortable shoes : you’ll be dancing, walking and exploring at TALES so the least you could do for your feet is wear comfy shoes – whatever comfortable looks like is completely subjective to you so feel free.
  • Sun protection : TALES will be taking place indoors, at Gallery Different W1T 1DR. However incase the sun is really “sun-ing” that week, please come with a hat, sunglasses or apply some sunscreen before you leave home so you are prepared for some outdoor fun!
  • Dress to impress : all are welcome at TALES…however…if your friend tells you “I’m not really dressing up today” side eye. We can’t wait to see your style! The theme of TALES is “Undiscovered Africa” so it’s only right that the dress code is in alignment. 
__
Getting to the Venue: 
  • By Tube : Take the Northern line to Tottenham Court Road Station (just a 5 minute walk to the venue, 3 minutes if you usually brisk walk  – easy peasy!)
  • By Bus : Hop on the 14, 24 or 29 bus to Percy Street (stop: Tottenham Court Road – pretty straightforward this way)
  • By Car : Limited parking available nearby – consider other transport options or carpooling (we’re eco friendly too!) 

To make things even easier, this link will take you directly to google maps where you can find out the distance from where you currently are – stress free. 

 

Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free using this link  

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉

__

Quick Break ⏸

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES by Bellafricana this July.

 

→ Trivia of the Week 🧠

To keep things light and fun, let’s play a game. 

“How well do you know Africa?”

The question of the week is : In terms of population, what is the largest city in Africa?

The options for the answer are as follows: 

A. Lagos 

B. Cairo

C. Nairobi

D. Marrakesh 

Leave your answer in the comment section, remember this is just for fun.

 

When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community 

We’re getting popular on Tiktok

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

__

If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on why email marketing is essential for businesses. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

In summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

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As we come to the end of this read, I thought it best to conclude with this.

TALES is more than just a pop up event happening in London July 4th-10th 2024 – it’s a movement that empowers African creatives, promotes cultural exchange and celebrates the continents rich diversity. By attending, you’ll be part of something big; a community that is shaping the future of African creativity and entrepreneurship. 

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience! 

On that note, see you at TALES. 

Bye for now. 

Bellafricana presents The African Lifestyle Experience (TALES) London’s latest lifestyle event of the Year!
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