Unity in Action: The Power of the Black Community’s Boycott During Black Lives Matter Movement in 2020

In the wake of George Floyd’s tragic death, the world witnessed an unprecedented surge in solidarity within the Black community. One of the most inspiring and eye-opening responses while anger and sadness soared in the black community, was the collective decision to boycott major e-commerce giants and exclusively support Black designers and entrepreneurs. The Black Lives Movement was (and always has been) about economic action as much as it was a powerful statement of unity, resilience, and empowerment. 

Social Justice Organizations Reflect on 2020 as Floyd Anniversary Nears | Black Voices | Chicago News | WTTW

During the Black Lives Matter protests in 2020, there was a heightened awareness and intentional support for Black-owned businesses. The decision to shift spending away from large corporations and toward Black-owned businesses highlighted a significant cultural and economic awakening triggered by the fight to end racial discrimination, police brutality and social injustice. This movement served as a reminder of the immense potential within the Black community to support and uplift each other in time of need. It underscored the importance of economic power in the fight against systemic racism and inequality.

The boycott also provided a platform for Black designers and entrepreneurs who had long been overlooked by mainstream markets. The fashion industry was forced to question its embedded Eurocentric outlook and these talented individuals, often working in the shadows, suddenly found themselves in the spotlight with their creativity and innovation celebrated by a broader audience. The surge in support led to increased visibility, sales, and growth opportunities for many Black-owned businesses.

Fashion brand “Telfar” is a perfect case study, let’s explore this further. 

Telfar, the unisex fashion brand founded by Liberian-American designer Telfar Clemens in 2005, saw a significant surge in popularity and support during the Black Lives Matter movement.

Some key factors that contributed to Telfar’s rise:

1. Representation and Inclusivity: Telfar has always championed inclusivity and accessibility in fashion, aligning with the values of the Black Lives Matter movement. The brand’s slogan, “Not for you, for everyone,” resonated with a wide audience seeking diversity and representation in the fashion industry.

2. Affordable Luxury: Telfar’s signature shopping bag, often referred to as the “Bushwick Birkin,” offers a high-quality, stylish alternative to expensive luxury bags. Its affordability and status as a fashion statement made it highly desirable during a time when consumers were seeking to support ethical and inclusive brands.

3. Community Engagement: Telfar’s strong community engagement, including direct interaction with fans on social media and transparent business practices, helped build a loyal customer base. This grassroots support was amplified during the movement as people looked for brands that aligned with their values.

4. Celebrity Endorsements: High-profile endorsements from celebrities like Solange Knowles, Bella Hadid, and A$AP Ferg helped elevate Telfar’s visibility and credibility. These endorsements became even more impactful as celebrities and influencers used their platforms to promote Black-owned brands during the movement.

5. Innovative Marketing and Collaborations: Telfar’s innovative marketing strategies, including the “Bag Security Program” that allowed customers to pre-order their bags, demonstrated a commitment to accessibility and inclusivity. Collaborations with major brands like Gap and UGG further expanded Telfar’s reach and visibility.

Overall, Telfar’s surge during the Black Lives Matter movement was driven by a combination of its core values, strategic positioning, and the broader cultural shift towards supporting Black-owned businesses and inclusive, accessible fashion.

It goes beyond the walls of fashion, it cuts across all industries – Fenty beauty, Pat McGrath Labs, Brandon Blackwood, Maison Noir Wines, Golde, TomboyX, The Lip Bar, KaiCollective, just to name a few personal favourites.

Moreover, this movement fostered a sense of connection and solidarity. People came together, shared resources, and promoted Black-owned businesses through purchases, social media and word-of-mouth. The community’s collective effort to support each other was both heartwarming and empowering, demonstrating that true change comes from within. This period was a testament to the power of community action. It was a time when every purchase made from a Black-owned business was not just a transaction, but a step towards justice and equality worldwide. The Canadian Federal Government invested $90 million in a black entrepreneurship program to help access bank loans, mentorship and other valuable resources. In the US, a substantial amount of people were and still are committed to directing majority of their purchases to black-owned businesses, organisations hire black employees or that are empathetic to the black community. Even across major cities in the UK such as London and Manchester, shortly after the death of George Floyd, protesters gathered and leveraged their rights to peaceful protests with signboards reading “How many more?”. A similar event occurred less than a decade prior in London, Mark Duggan a 29-year old black male suffered a gunshot to the chest and was killed by British police. This led to public protests in Tottenham and escalated into riots across London and other cities. 

The boycott reminded us all that our economic choices can be a form of protest, a way to demand change and support those who need it most. 

In conclusion, the collective boycott of e-commerce giants in favour of Black designers and entrepreneurs during the 2020 Black Lives Matter movement was a profound and inspiring example of unity and empowerment. It showcased the strength of the Black community and the importance of supporting each other in the fight for justice. This movement was a powerful reminder that together, we can create meaningful change and build a more equitable future.

#BlackLivesMatter

#SayTheirNames

#GeorgeFloyd

#BreonnaTaylor

#MarkDuggan

For further reading on the impact of this movement, check out these resources:

CNN, How George Floyd’s death reignited a movement.

Teen Vogue, I Live in the United Kingdom, Where We’re Protesting for George Floyd and Black Lives Globally.

 

Get Ready for TALES by Bellafricana in London: Your Ultimate Guide to the Venue!

Hey creative, Anjola your friendly Community Manager here. The sun has been shining in the United Kingdom and other countries lately, that means it is Summer time! 

Are you ready for an unforgettable experience in the heart of London? I sure am. From July 4th to July 10th, 10am to 9pm daily – join us at Gallery Different (14 Percy Street, London W1T 1DR) for TALES: The African Lifestyle Experience. A week-long immersive and vibrant celebration of African creativity, innovation and cultural diversity that will leave you inspired, energised and connected. Click here for the event schedule and here for the list of creatives that will be showcasing at TALES by Bellafricana.

To ensure you have a stress-free and fun-filled adventure, follow our handy checklist and guide to get to the venue like a pro! 

Please note:

This event is free by way of RSVP using this link, it should take less than 1 minute to do this, go right ahead and remember to return to continue reading. Thank you, now let us begin.

 

Checklist: 
  • Wallet : don’t forget your cash, cards and oyster!
  • Phone and portable charger : capture memories and stay connected, share your experience on social media using #TALESinLondon or #TALESofAfrica – your instagram/tiktok followers will love it.
  • Comfortable shoes : you’ll be dancing, walking and exploring at TALES so the least you could do for your feet is wear comfy shoes – whatever comfortable looks like is completely subjective to you so feel free.
  • Sun protection : TALES will be taking place indoors, at Gallery Different W1T 1DR. However incase the sun is really “sun-ing” that week, please come with a hat, sunglasses or apply some sunscreen before you leave home so you are prepared for some outdoor fun!
  • Dress to impress : all are welcome at TALES…however…if your friend tells you “I’m not really dressing up today” side eye. We can’t wait to see your style! The theme of TALES is “Undiscovered Africa” so it’s only right that the dress code is in alignment. 
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Getting to the Venue: 
  • By Tube : Take the Northern line to Tottenham Court Road Station (just a 5 minute walk to the venue, 3 minutes if you usually brisk walk  – easy peasy!)
  • By Bus : Hop on the 14, 24 or 29 bus to Percy Street (stop: Tottenham Court Road – pretty straightforward this way)
  • By Car : Limited parking available nearby – consider other transport options or carpooling (we’re eco friendly too!) 

To make things even easier, this link will take you directly to google maps where you can find out the distance from where you currently are – stress free. 

 

Event details: 

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free using this link  

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉

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Quick Break ⏸

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES by Bellafricana this July.

 

→ Trivia of the Week 🧠

To keep things light and fun, let’s play a game. 

“How well do you know Africa?”

The question of the week is : In terms of population, what is the largest city in Africa?

The options for the answer are as follows: 

A. Lagos 

B. Cairo

C. Nairobi

D. Marrakesh 

Leave your answer in the comment section, remember this is just for fun.

 

When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community 

We’re getting popular on Tiktok

Click to connect with us on Linkedin 

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles 

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

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If, for some weird reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on why email marketing is essential for businesses. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience. 

Together, we can make a meaningful difference in the world, starting with Africa. 

In summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

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As we come to the end of this read, I thought it best to conclude with this.

TALES is more than just a pop up event happening in London July 4th-10th 2024 – it’s a movement that empowers African creatives, promotes cultural exchange and celebrates the continents rich diversity. By attending, you’ll be part of something big; a community that is shaping the future of African creativity and entrepreneurship. 

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using this link.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience! 

On that note, see you at TALES. 

Bye for now. 

Bellafricana presents The African Lifestyle Experience (TALES) London’s latest lifestyle event of the Year!

8 Amazing African Artists To Look Out For

From visual arts to music, literature to fashion, the African continent continues to give birth to extraordinary talent that captivates the world. In this blog post, I invite you to embark on a journey through the fascinating and inspiring world of African artistry.

Let me introduce you to eight incredible African artists who are making waves, breaking boundaries, and reshaping the artistic landscape.

  1. LAYO BRIGHT

This brand captures art gracefully using glasswork, In the world of art and creative expression, there are individuals who shine brightly, transforming ordinary materials into extraordinary masterpieces. Layo Bright, a talented artist and glasswork extraordinaire, is one such luminary. With a delicate touch and a keen eye for detail, Layo has mastered the art of capturing beauty, emotion, and imagination through the medium of glass.

2. RONKE SCOTT

Ronke scott captivates her audience using unique canvas and artwork to tell African stories. Ronke Scott is one such artist who masterfully captures the essence of African narratives through her unique canvases and mesmerizing artwork. With each stroke of her brush, she breathes life into the untold tales of the continent.

Her isn’t confined to traditional boundaries. She delves into uncharted territory, experimenting with different mediums and techniques to convey the rich ambiance of African culture, history, and diversity. Her work is a vivid tapestry of colors, emotions, and experiences, which come together to tell stories that resonate with both the African audience and those who admire the continent from afar.

3. ARTINI

Artini, a proudly Nigerian-owned brand, is one such shining star in the world of craftsmanship. Their unique and imaginative use of nails and strings transforms the ordinary into the extraordinary, resulting in stunning mirrors, captivating wall clocks, and exquisite center tables that redefine the concept of functional art. Artini is not just about decor; it’s about celebrating the beauty that can be found in the most unexpected places, and the brand’s creations are a true testament to the power of art to transform the ordinary into the extraordinary.

4. LANRE OLAGOKE

In the heart of London, a dynamic force in the art world emerges – Lanre Olagoke, a celebrated Nigerian artist whose creative genius knows no bounds. With his brush and canvas, Lanre has become a bridge, connecting the rich culture of his Nigerian heritage with the cosmopolitan energy of London. His works are a testament to the fusion of cultures and ideas, a harmonious blend of tradition and modernity. Through his brushstrokes, he captures the essence of life, the vibrant spirit of his homeland, and the dynamic influences of his London base. His canvases are windows to a world where imagination takes flight, where color and form dance in harmony, and where stories are told in strokes of brilliance.

5. ART BY SPECTABILIS

This creative uses his brand for advocacy and awareness. Creativity isn’t limited to aesthetic expression alone; it can also be a powerful tool for advocacy and raising awareness. One such luminary who exemplifies this artistic approach is Art by Spectabilis. Through their creations, this artist shed light on important issues, sparking conversations and championing causes that demand our attention.

6. 5AND10 KRAFTZONE

Art knows no bounds, and 5and10 Kraftzone is a testament to the boundless possibilities of creativity. This enigmatic creative spirit is a master of diverse artistic expressions, from sculpting life into inanimate materials to folding paper into intricate origami masterpieces and weaving stories through the entwining strings of string art. With 5and10 Kraftzone, there is no limit to the artistic horizons explored. Every creation is a unique exploration of the artist’s vision, a glimpse into a world where materials transform into emotions, and imagination takes shape in myriad forms.

7. DOTUN DAVID POPOOLA

He calls himself the envirornmentalist. and this is showcased in his artwork. Dotun’s art is more than just visual appeal; it’s a powerful medium for environmental consciousness. Through his brushstrokes and creativity, he paints a vivid picture of the challenges our planet faces. His work showcases the beauty of nature, the threats it endures, and the urgent need for environmental conservation. His work is a testament to the power of art in bringing about change and advocating for a more sustainable future.

8. JOSEPH DAIRO

There are those whose creative voices not only resonate but also echo through time, leaving a lasting impact on those who are fortunate enough to experience their work. Joseph Dairo is one such luminary whose artistic journey has not only earned him accolades but has also become a powerful means of storytelling that illuminates the African experience.

With numerous awards adorning his brand, Joseph Dairo is more than just an artist; he’s a maestro of African narratives. His work is a canvas where history, culture, and contemporary issues converge to weave stories that are both timeless and deeply relevant. Through his art, he doesn’t merely paint pictures; he narrates the experiences, aspirations, and challenges of a diverse and multifaceted continent.

CONCLUSION

As we celebrate the amazing African artists and their profound, innovative, and impactful work, let their art be a source of inspiration for us all. Let us be moved by their stories, and let them encourage us to explore our own creative potentials, to advocate for what we believe in, and to use the power of art to make a positive difference in our world. In the end, art is not just a product; it’s a journey, a conversation, a catalyst for change, and a testament to the enduring beauty and boundless imagination of the human spirit.

The Evolution, An Exhibition Of African Lusture

the evolution

Jopee Dairo, the creative force behind THE EVOLUTION, is on a mission to bring change and shed light on the rich artistic heritage of the African people. This event is more than just an exhibition; it’s a platform that showcases the evolution of African art and culture.

Jopee Dairo is not just a visual artist but a storyteller, using various digital and mixed media forms to narrate tales from the African perspective. His inspiration is rooted in the greatness of the Black race and the untold stories that lie beneath the surface.

At THE EVOLUTION event, attendees can expect a captivating experience filled with intriguing, educational, and fascinating works of art. These pieces are not merely for purchase but also forging connections and rekindling memories of the goodness that has been lost and the promising future that lies ahead. Click here to register.

Here is an interview session with Jopee Dairo.

ABOUT JOPEE DAIRO

1. What inspired you to become a digital artist?

Ans: Firstly, My name is Gbemisola Joseph Dairo popularly known as Jopee Dairo; I am a Visual Artist with a uniqueness in telling stories from the African perspective using all forms of Digital and Mixed Media. I was inspired by the greatness of the Black race and the untold stories that lie beneath.

2. Can you describe your artistic style and how it has evolved over the years?

Ans: I am a mixed media artist who paints ideas to life with the digital use of African fabric patterns such as Kente, Adinkra, and Ankara. Over the years my Art has moved from mere creation of Artworks using black photography to telling untold stories about the greatness of motherland Africa.

3. What themes or concepts do you explore in your digital art?

Ans: Societal values, history, and change.

4. Are there any artists or influencers who have had a significant impact on your work?

Ans: Yes. These are the likes of Bisa Butler, Mayowa Lawal, and Mayowa Alabi.

5. How do you incorporate African culture and heritage into your digital art?

Ans: Africa is Art and Art is Africa. Photography has been my greatest tool as it gives me the limitless freedom I need to create compelling stories with my Art.

6. Can you share your creative process from idea to finished artwork?

Ans: From the point of conception, I do rough sketches on paper, do research, and prepare my storyboard, and then I relate with my photographer based on the concept. Once we come to terms, we get model(s) who we share the idea with and once that works, we proceed to shoot photography. The last part is when I get to do my digital edit, print, and put off for sale.

7. What challenges have you faced as a digital artist, and how did you overcome them?

Ans: One of the major challenges is finding inspiration not just to create but to continue. Other challenges are in the areas of affording gadgets, power supply, and understanding the markets.

I have found comfort in sharing my challenges with established artists or models whom I look up to in the business of Arts and Creativity. A problem shared is half solved, right? I am not there yet, but I am overcoming my challenges gradually.

8. What achievements or milestones in your career are you most proud of?

Ans: Having my work nominated for best documentary at the African Magic Viewer’s Choice Awards (AMVCA) 2023, featuring on a project with Ghana’s renowned Glenn Samm, and partnering at the BellAfricana UK Summer Pop-up 2023. I am quite proud of being the only Nigerian in my category and being one of the very few Nigerians to be nominated for the Accra Music and Arts Award 2023.

9. Do you have a favorite piece of artwork that holds special meaning to you?

Ans: Yes I do, and that will be “Wails of a Mother”, a project I did in collaboration with Ghana’s Journalist and Model coach; Titus Dhoku.

10. How can art enthusiasts and collectors connect with you and acquire your digital art pieces?

Ans: I can connect with you on my social media platforms at iamjopeedairo.

ABOUT THE EVOLUTION

1. What inspired you to organize THE EVOLUTION, and what is its overarching mission?

Ans: Change. The mission is to showcase the rich artistic heritage of the African people and how we have evolved.

2. Can you provide an overview of what attendees can expect at the event?

Ans: Everyone should come to the Evolution expecting to see intriguing, educating, and fascinating works of art. These are Arts that they are not just compelled to buy but connect with and spur memories of goodness that have been lost and the better end that fast approaches.

3. How did you select the participating artists and their collections for the exhibition?

Ans: The participating artists are those who have been found with a like mind backed with some indigenous taste in Arts, even in the uniqueness of their styles.

4. What role do you believe events like THE EVOLUTION play in promoting African art and creativity?

Ans: Events like this are pivotal to spreading the awareness of African culture and the dignity that comes with it.

5. Can you share any highlight or unique features of THE EVOLUTION that make it a must-attend event?

Ans: This event is the first of its kind on the mainland of Lagos, Nigeria with international attention in Europe and about five (5) other African countries. The event sets a new standard for artists, photographers, and stakeholders in the creative space in Africa and the diaspora.

6. Are there specific goals or messages you aim to convey through this event?

Ans: Yes there are. Change, standard, freedom, and the endless possibilities that avail for the black race irrespective of the misconceptions of the past or the present are key ideas we aim to preach.

7. How can businesses and organizations benefit from attending THE EVOLUTION?

Ans: We have sponsorships, partnerships, and vendor opportunities for brands and businesses that we will in turn showcase to our audience.

8. Are there any notable speakers or workshops planned during the event?

Ans: No, it’s not an event for workshops, however, there will be lots to learn as exhibitors and brands engage the audience.

9. What steps have you taken to ensure a memorable and immersive experience for the attendees?

Ans: We’ve got a conducive location in the heart of Lagos, music that resonates with the theme of the event, and maximum security.

11. How do you envision the future of THE EVOLUTION and its impact on the creative community?

Ans: The Evolution is a concept that will shift paradigms and change the narratives of the Arts and creative space in Africa.

12. How can individuals interested in attending or supporting the event get involved or obtain tickets?

Ans: All information needed regarding this will be made available on our Instagram page @iamjopeedairo including attendants’ forms as it is a free-to-attend but registration-compulsive event.

Jopee Dairo’s artistic style is a blend of mixed media, where he brings ideas to life using digital techniques and incorporates African fabric patterns such as Kente, Adinkra, and Ankara. His artistic journey has evolved from creating art using black photography to delving deeper into the untold stories that celebrate the greatness of Africa, the motherland. Through his work, he aims to not only create art but also to convey the narratives and histories that often go unheard. This event promises to be very interesting and specifically to help creative brands. Click here to register.

 

Announcing Bosh Designs New “Happy Collection”

Introducing the “Happy Collection” from Bosh Designs. The collection as the name implies, is one that is very fitting for this season that we all are in!⁣

It’s for those who have made a conscious decision to stay happy despite everything going on.⁣

You know that saying that “You are what you wear?” Yes you’re happy when you wear the “Happy” Collection.⁣

Now, let’s see some of the beautiful designs in this collection:

1. Happy Cindy

 

Happy CINDY is made from soft denim, she’s actually softer than what it looks like in the picture😃. She is subtle on your skin and ready to make you comfortable.

She would look great, rocked both indoors and outdoors. Which is your preference?

Price:

UK8-14:     ₦8,500
UK16- 22:  ₦9,500

 

2. Happy Bawwy:

 

 

Happy Bawwy Bosh Designs x Bellafricana

Made from breathable Italian linen, Happy Bawwy is sure to make you ooze out good vibes all day! Did I mention that they are super comfortable? Now you know! Bosh Designs did a sterling job on this one. Trust me.

Price:

UK8-UK18:  ₦9,500

3. Happy Nikky

 

Meet Happy Bawwy’s Twin. If you’re looking for a more daring, outgoing look, then Happy Nikky is the one. It’s also made of breathable Italian linen. All shades of comfortable. Don’t you think?

Price:

UK8-UK18:  ₦9,500

4. Happy Kifan and Happy Kiran

 

KIFAN is conservative and your perfect buddy in the kitchen, can absorb one or two splashes and not reveal you’ve been cooking all day!😍👌. Her colorful pocket shows she’s happy to hold your phones, keys and even napkins when you need her to do so!

KIRAN on the other side, doesn’t mind drawing attention to herself😎. That’s the reason she loves to grab her car keys, put on a pair of sneakers and dash off for her grocerery shopping😷. Her cool pockets houses her phone and wallet conveniently freeing her from the burden of carrying a bag or holding too many things. KIRAN is just a HAPPY BIRD

Price:

UK8-UK18:  ₦8,500

5. Happy Abby

 

Happy Abby is the perfect definition of Vibrance. It reminds me of waterfalls, and sunsets too. Can you see it too? This beauty pairs well with hot pants to give you that “Boss Lady” look. You can throw on a pair of jeans and some sandals to look laid back and relaxed. Any how it’s paired, you’ll give off the look of a confident, happy lady.

 

Now there are only limited pieces in the Happy Collection, and if I were you, I would grab mine now! Not later, but now!

Click on this link to make an order immediately

Check out other beautiful pieces by Bosh Designs here

Bosh Designs is social. Click on the links below to connect with them:

Instagram: @BoshDesigns

Facebook: @Bosh Designs

Website: Boshdesignsonline.com

Chioma Ogbudimkpa knocks our socks off at this amazing webinar session

Bellafricana x Chioma Ogbudimkpa Webinar

 

Bellafricana x Chioma Ogbudimkpa Webinar

Whoop! Whoop!! Last week Thursday, we held a mind-blowing power session with the PITCH QUEEN herself. Chioma Ogbudimkpa.

Can you sense the excitement in my tone? That’s because that session knocked my socks off. Literally!

Before I get into the nitty-gritty, let me give you a little back story, and why I was excited.

This covid-19 period, Bellafricana is not slacking at all. We’re organizing webinar sessions with Industry experts, as well as intra-community webinars as well. These webinar arose as a result of a need to gain some insight into areas that would be of immense benefit to our members post covid-19.

One of such areas is funding. There are lots of events, funding opportunities, and so on to take advantage of. But one hindrance is usually when it’s time to PITCH your product, or idea. We realized that this is a big issue for a lot of business owners, and that was why we invited Chioma Ogbudimkpa.

 Why was Chioma Ogbudimkpa just totally perfect?

For a start, Chioma owns the famous ‘REDBUTTON’ fashion label with a strong focus on sustainability. She has won notable grants from the Tony Elumelu Foundation, She Leads Africa Accelerator and the recent ‘Friends of the Vice President’ award.

Chioma has been featured on CNN Africa, The United Nations Sustainability & Innovation Expo, Spice TV Africa and the Young African Leaders’ Initiative.

It is also noteworthy to mention that she is a winner of the African Prize of the Global Creative Business Cup and Nigeria Creative Enterprise (NICE) program 2019 -powered by the British Council.

She has showcased her fashion pieces at many international and continental fashion engagements.

Can you see why she was the right person to shower us with this knowledge?

Anyway, the D-day came, and so many participants signed up and the session kicked off. I learnt so much, but I will share just a little of these with you:

  1. Research

One word that resonated throughout that webinar was Research like never before. Research your Industry. Whilst you’re doing that, ensure that your research isn’t restricted. You want your brand to be seen on a global scale, then you broaden your research. Find out what is been done (or not ) and see how you can use that do develop a strong USP (Unique Selling Proposition). Research the organisation you want to pitch to. Research, Research, Research!

 

2. Articulate your Brand story Properly

Story telling and Pitching are two peas in a pod. To give a successful pitch, you must be a great story teller. That means you have to be able to tell your brands story as flawlessly as possible. You may ask:”What if I don’t have a Brand Story?” Well you HAVE TO HAVE one. Whether you started because you were passionate about your craft, because you needed to make money, or because you needed to do something to pass the time, you have to reach deep and think about the “WHY”. There will definitely be a story hidden there somewhere. That story is one thing your potential investor looks forward to hearing. S, you have to work on it.

3. Pitch From a Place of Value

This point can never be overemphasized. You can’t tell your audience that you’re pitching because you need money (even though in reality, that’s what you need). But let them know what your product or idea will solve, and how you’re helping them. Sustainability is the new gold, so find a way to attach your brand to one of the SDGs (Sustainable Development Goals). It gives your brand more credibility.

 

I could keep writing, but I’ll Just stop here. How were the responses we got from the webinar?

I’ll let you see for yourself :

 

 

Comments like these give us the needed encouragement to stop at nothing to bring our audience more than their money’s worth of membership. That’s exactly what we do at Bellafricana. To enjoy more these and many more benefits that come with being a member of our amazing community, click on this link 

You can connect with Chioma here.

That’s a wrap on the amazing webinar series we had. Say tuned for more gist. Bye!

Meet Bukola Asafa, creative director for Oba Couture

 

Africa is blessed with talented creatives, and Bukola Asafa, CEO of Nigerian  brand, Oba Couture is not an exception. Her amazing shoe and bag collections all have indigenous names, and that’s one thing we love about her brand. Read on to see what else there is to know about Oba Couture.

 

Please introduce yourself and your background.

My name is Olubukola Asafa, I was born into a family of five comprising of myself, mum, dad, 2 brothers and 1 sister.
My Dad worked with the Nigerian Television Authority and my mum was an Entrepreneur. I was born in Ilorin, Kwara State, and moved to Lagos at age 3.
I attended Queen’s College ( Yaba, Lagos) for my secondary school education, then went to the University of Abuja for my tertiary education.

 

Tell us about your work. How did Oba Couture Limited start?

It started in 2011 while studying for my MBA. I wanted to be an Entrepreneur and I wanted to start to implement all that I was learning.

Prior to that, I had been praying to God for direction. I started selling readymade shoes and bags, but because I love to create and work with my hands, I knew that I had to start making them.

I also noticed that a lot of footwear and bags which were made in Nigeria always claimed to be ‘Made in Italy’. I had many questions and so I decided I would make a difference and bring ‘made in Nigeria’ back. That was my mission.

Brown Leather sandals from Oba Couture
OBA ‘Laura’ smooth leather sandal.
How did you come about the name and what does it mean?

OBA means KING in Yoruba Language, but the brand OBA is referring to GOD the King of all Kings. OBA is also my initials: OLUBUKOLA BODUNDE ASAFA.

Croc leather bag
OBA ‘Donna’ embossed croc skin bag
What is your niche and how did you know it was a market to get into?

My niche market is buyers like me who are fashionable and want something unique and of exceptional quality.

Where do you get the inspiration for your products?

I get inspired from everyday living, time spent with loved ones, my quiet time, and sometimes just interacting with my customers.

Can you remember one of the first products you made? What makes it memorable?

Yes. I remember a bag I made for my Pastor  (Pastor Mrs. Bemigho).

She ordered a bag to encourage me when I just started. It was an ankara bag and what makes it memorable is that it was made of carton (lol).

What are some of the challenges you face in your business?

Some of the challenges are poor infrastructure, inadequate power supply, lack of adequate skill, and unfair competition with imported shoes and bags.

OBA 'Remah' snake skin bag
OBA ‘Remah’ snake skin bag
Do you have any regrets venturing into this line of business?

I have no regrets whatsoever. I love what I do and I am very passionate about my craft.

What is your most popular product?

Hmm.  It’s difficult to say which one, but customers tend to purchase our unique line of male sandals more than the rest. So I guess those are more popular (lol).

 

Oba couture male sandal
Oba couture male sandal
OBA 'Harold' sandal
OBA ‘Harold’ sandal
To what extent do you draw upon your Nigerian (African) heritage for your work?

Our exotic leathers are gotten from the northern part of Nigeria. We also try to make our products as natural as can be. We do not use the professional processing machines used abroad, and most of our products have unique African names.

What are some of your short term and long term goals, both in your business and life in general?

For my business, my Short term goals are: Engaging in more unique strategies for sales and marketing , getting the word out and making our products more accessible to our target audience.

My long term  business goals would be building a sustainable brand that will stand the test of time and build a lasting legacy.

For life in general, my short term goals would be to  read more books and exercise more. In the long term, I’m working towards eating healthier, making every second count and impacting the world positively.

What would people be surprised to learn about you?

I am a shy girl

What profession would you be in if you weren’t in this Industry?

I would be a Lawyer

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

Do not despise the days of humble beginnings, you don’t have to start big you can start small and then grow.

And finally, please share images of some of your work and tell us a little about each product, and their Prices

OBA ‘Tutu’ crocodile skin bag is made of original crocodile skin and is our most expensive product. It is priced at N220,000.

Oba Tutu croc bag
Oba Tutu croc bag

I also have the OBA ‘Lala’ bag which has an edgy front flap which makes it unique it is priced at N40,000.

Oba Lala Bag
Oba Lala Bag

 

 

See more beautiful bags and Footwear by Oba Couture

Why Buhari Finally Signed the AfCFTA Agreement and What This Means for Nigerians

AfCFTA/African Continental Free Trade Agreement is a trade agreement with the sole aim of creating a single market, free movement and an African single-currency union.

The idea of free trade is to reduce trade barriers and increase the trading of goods and services between member states thus protecting local markets and industries. So far, 54 states have signed the AfCFTA agreement, and it has Ratification by 22 countries thus, making the AfCFTA agreement effective.

Nigeria was one of the last countries to sign the AfCFTA agreement as Nigerian President, Muhammadu Buhari avoided signing the agreement both on March 21st, 2018 and July 21st, 2018 because he felt Nigeria could not do anything that would undermine local manufacturers and, they also needed to consult with local, indigineous businesses so as to ensure private sector buy-in to the agreement in order to  prevent anti-competitive practices.

AfCFTA
Photo credit: Saharareporters.com

Luckily for Nigerians, on July 2nd, 2019 Muhammadu Buhari announced the signing of the agreement and, on July 7th, 2019, the agreement was signed; making Nigeria one of AfCFTA countries with free trade benefits. Why then did he sign the agreement after the prolonged refusal to do so?

He said in a statement: “Nigeria wishes to emphasize that free trade must also be fair trade. As African leaders, our attention should now focus on implementing the AfCFTA in a way that develops our economies and creates jobs for our young, dynamic and hardworking population.

“I wish to assure you that Nigeria shall sustain its strong leadership role in Africa, in the implementation of the AfCFTA. We shall also continue to engage, constructively with all African countries to build the Africa that we want.”

AfCFTA, just like Bellafricana is a platform that enables indigenous manufacturers of Made In Africa goods to market and sell their products/services to their consumers whilst building local wealth (click here to find out how you can join the Bellafricana platform).

One of AfCFTA’s goal is to transform trade in Africa but, what does this mean for Nigerians? What are the advantages or benefits of AfCFTA to Nigerians now that the agreement has been signed?

AfCFTA increases access to higher-quality products; allowing consumers to buy better-quality, locally made products at a lower price thus, driving economic growth and increasing trade (click here to know how you can increase your sales and grow your business).

It requires local businesses/manufacturers to adapt to the shifting demands of the marketplace. These adjustment is what fuels long-term growth as manufacturers begin to produce based on what is actually demanded thus, driving competitiveness and growth.

It reduces the importation of international goods as well as import-input costs, thus reducing the cost of production in Nigeria whilst promoting the growth of Made in Nigerian products.

It also enables workers and resources to be used productively thus, promoting a dynamic economy whilst creating new job opportunities, higher wages and investments.

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