Entrepreneurship Archives

Anjola Ajayi published in Articles, Community, Entrepreneurship, Growth, Inspiration July 18, 2024

Unity in Action: The Power of the Black Community’s Boycott During Black Lives Matter Movement in 2020

In the wake of George Floyd’s tragic death, the world witnessed an unprecedented surge in solidarity within the Black community. One of the most inspiring and eye-opening responses while anger and sadness soared in the black community, was the collective decision to boycott major e-commerce giants and exclusively support Black designers and entrepreneurs. The Black Lives Movement was (and always has been) about economic action as much as it was a powerful statement of unity, resilience, and empowerment.

During the Black Lives Matter protests in 2020, there was a heightened awareness and intentional support for Black-owned businesses. The decision to shift spending away from large corporations and toward Black-owned businesses highlighted a significant cultural and economic awakening triggered by the fight to end racial discrimination, police brutality and social injustice. This movement served as a reminder of the immense potential within the Black community to support and uplift each other in time of need. It underscored the importance of economic power in the fight against systemic racism and inequality.

The boycott also provided a platform for Black designers and entrepreneurs who had long been overlooked by mainstream markets. The fashion industry was forced to question its embedded Eurocentric outlook and these talented individuals, often working in the shadows, suddenly found themselves in the spotlight with their creativity and innovation celebrated by a broader audience. The surge in support led to increased visibility, sales, and growth opportunities for many Black-owned businesses.

Fashion brand “Telfar” is a perfect case study, let’s explore this further.

Telfar, the unisex fashion brand founded by Liberian-American designer Telfar Clemens in 2005, saw a significant surge in popularity and support during the Black Lives Matter movement.

Some key factors that contributed to Telfar’s rise:

1. Representation and Inclusivity: Telfar has always championed inclusivity and accessibility in fashion, aligning with the values of the Black Lives Matter movement. The brand’s slogan, “Not for you, for everyone,” resonated with a wide audience seeking diversity and representation in the fashion industry.

2. Affordable Luxury: Telfar’s signature shopping bag, often referred to as the “Bushwick Birkin,” offers a high-quality, stylish alternative to expensive luxury bags. Its affordability and status as a fashion statement made it highly desirable during a time when consumers were seeking to support ethical and inclusive brands.

3. Community Engagement: Telfar’s strong community engagement, including direct interaction with fans on social media and transparent business practices, helped build a loyal customer base. This grassroots support was amplified during the movement as people looked for brands that aligned with their values.

4. Celebrity Endorsements: High-profile endorsements from celebrities like Solange Knowles, Bella Hadid, and A$AP Ferg helped elevate Telfar’s visibility and credibility. These endorsements became even more impactful as celebrities and influencers used their platforms to promote Black-owned brands during the movement.

5. Innovative Marketing and Collaborations: Telfar’s innovative marketing strategies, including the “Bag Security Program” that allowed customers to pre-order their bags, demonstrated a commitment to accessibility and inclusivity. Collaborations with major brands like Gap and UGG further expanded Telfar’s reach and visibility.

Overall, Telfar’s surge during the Black Lives Matter movement was driven by a combination of its core values, strategic positioning, and the broader cultural shift towards supporting Black-owned businesses and inclusive, accessible fashion.

It goes beyond the walls of fashion, it cuts across all industries – Fenty beauty, Pat McGrath Labs, Brandon Blackwood, Maison Noir Wines, Golde, TomboyX, The Lip Bar, KaiCollective, just to name a few personal favourites.

Moreover, this movement fostered a sense of connection and solidarity. People came together, shared resources, and promoted Black-owned businesses through purchases, social media and word-of-mouth. The community’s collective effort to support each other was both heartwarming and empowering, demonstrating that true change comes from within. This period was a testament to the power of community action. It was a time when every purchase made from a Black-owned business was not just a transaction, but a step towards justice and equality worldwide. The Canadian Federal Government invested $90 million in a black entrepreneurship program to help access bank loans, mentorship and other valuable resources. In the US, a substantial amount of people were and still are committed to directing majority of their purchases to black-owned businesses, organisations hire black employees or that are empathetic to the black community. Even across major cities in the UK such as London and Manchester, shortly after the death of George Floyd, protesters gathered and leveraged their rights to peaceful protests with signboards reading “How many more?”. A similar event occurred less than a decade prior in London, Mark Duggan a 29-year old black male suffered a gunshot to the chest and was killed by British police. This led to public protests in Tottenham and escalated into riots across London and other cities.

The boycott reminded us all that our economic choices can be a form of protest, a way to demand change and support those who need it most.

In conclusion, the collective boycott of e-commerce giants in favour of Black designers and entrepreneurs during the 2020 Black Lives Matter movement was a profound and inspiring example of unity and empowerment. It showcased the strength of the Black community and the importance of supporting each other in the fight for justice. This movement was a powerful reminder that together, we can create meaningful change and build a more equitable future.

#BlackLivesMatter

#SayTheirNames

#GeorgeFloyd

#BreonnaTaylor

#MarkDuggan

For further reading on the impact of this movement, check out these resources:

CNN, How George Floyd’s death reignited a movement.

New York Times, George Floyd Protests: A Timeline

Teen Vogue, I Live in the United Kingdom, Where We’re Protesting for George Floyd and Black Lives Globally.

Anjola Ajayi published in africa, Articles, Community, Entrepreneurship, Growth, July 18, 2024

Small Shops, Big Impact : How Shopping from Small Businesses Connects and Inspires

Supporting African businesses and bridging the “Diaspora” in a world dominated by big-box stores and global e-commerce giants, the panache and significance of small businesses can often be overlooked.

Yet, there’s an undeniable swagger in choosing to shop small, especially when it comes to supporting African businesses. From fostering community connections to preserving cultural heritage, the benefits are profound and multifaceted. Let me take you on a journey through the alluring world of small businesses and explain why your support can make a world of difference.

1. Supporting the Dreamers and Doers

Behind every small business is a passionate entrepreneur with a dream. These individuals pour their heart and soul into their work, often overcoming significant challenges to bring their visions to life. When you shop small, you’re not only buying a product; you’re supporting someone’s dream, fuelling their passion, and contributing to the livelihood of communities of artisans.

– Think of it like a garden. Just as each plant needs care and attention to flourish, small businesses thrive with the support of their communities. By choosing to shop small, you’re helping these businesses to grow and blossom, creating a thriving ecosystem of creativity and innovation.

– This in turn drives impact in creating more entrepreneurs in ourselves and our kids, a broader spectrum of creative businesses which contribute to creating wealth.

2. Strengthening Communities with A Personalised Shopping Experience

Small businesses are a driving force behind economic growth and development. They create jobs, stimulate local economies, foster a sense of belonging and connection as well as contribute to the overall prosperity of their communities.

– When you shop at a small African business, you’re investing in the community’s future, helping to create a vibrant and sustainable economic landscape. When you shop at a small business, you’re more than just a customer; you’re part of a community. Small business owners often go above and beyond to provide a personalized shopping experience, getting to know their customers and tailoring their services to meet individual needs. Imagine a friendly neighborhood coffee shop where the barista knows your name and your favorite order. This personal touch creates a warm, welcoming atmosphere that big-box stores and online giants simply can’t replicate.

– By supporting small businesses, you’re enriching your shopping experience and creating a resilient and interconnected community. By choosing to shop small, you’re playing a crucial role in this economic cycle, helping to create opportunities and drive progress.

– Imagine the ripple effect of a stone thrown into a pond. Each small business represents a stone, and their success creates ripples that spread throughout the community, fostering economic growth and development. Your support amplifies these ripples, creating a positive impact on the broader economy.

3. Unique, Quality Products

One of the joys of shopping small is discovering unique, high-quality products that you won’t find anywhere else (literally). Whether it’s a handcrafted necklace, a one-of-a-kind painting, or a bespoke piece of furniture, small businesses offer a treasure trove of distinctive items that stand out in a world of uniformity. Small businesses are hidden gems. Just as a gemstone catches the light and reveals its beauty, small businesses offer products that reflect the creativity and craftsmanship of their makers. By shopping small, you’re choosing quality and individuality over mass-produced, cookie-cutter items.

4. Environmental and Social Impact

Small businesses often have a smaller environmental footprint compared to large corporations. They tend to source materials locally, produce in smaller batches, and prioritize sustainable practices. By choosing to shop small, you’re making a more environmentally conscious choice, helping to reduce waste and promote sustainability.

– Think of it like a pebble in a pond. Each small business represents a pebble, and their collective efforts create ripples that spread far and wide, contributing to a more sustainable and eco-friendly world. Your support amplifies these efforts, creating a positive impact on the environment. Many small African businesses are owned and operated by women and individuals from marginalized communities.

– By supporting these businesses, you’re helping to empower these entrepreneurs, providing them with opportunities for economic independence and social mobility. Consider the analogy of a bridge. Small businesses create pathways for women and marginalized groups to achieve their goals and improve their lives. By shopping small, you’re helping to build these bridges, fostering inclusivity and equality.

5. Reconnecting the Diaspora

For members of the African diaspora, supporting small African businesses is a powerful way to stay connected to their roots and heritage. It provides a tangible link to the culture and traditions of their homeland, creating a sense of belonging and pride. Think of it like a thread that ties you to your ancestry. Each purchase from a small African business strengthens this connection, allowing you to weave a rich tapestry of cultural heritage and identity. By supporting these businesses, you’re not only embracing your roots but also helping to keep these traditions alive for future generations.

6. Building a Better Future

Ultimately, shopping small is about building a better future for ourselves, our communities, and the world. By supporting small African businesses, you’re helping to create a more diverse, inclusive, and sustainable economy. You’re fostering creativity and innovation, preserving cultural heritage, and empowering individuals to achieve their dreams. Think of it like planting a tree. Each small business represents a seed, and your support helps it to grow and flourish. Over time, these businesses will create a forest of opportunity, providing shade, shelter, and sustenance for generations to come.

In conclusion: The Power of your choice in a world where convenience often trumps quality, choosing to shop small is a powerful act of defiance. It’s a statement that you value creativity, craftsmanship, and community over mass production and uniformity. By supporting small African businesses, you’re making a difference. You’re becoming part of a larger narrative, helping to create a brighter, more inclusive, and sustainable future. So, the next time you’re looking for a unique gift, a high-quality product, or a way to reconnect with your heritage, consider shopping small. The magic of these businesses is waiting to be discovered, and your support can help to keep this magic alive.

If, for some ~~weird~~ reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

Bellafricana is more than just a platform; it’s a thriving community of African creatives dedicated to supporting and empowering entrepreneurs in the arts & crafts, fashion, beauty, and home & living industries. Led by our visionary CEO, Bukky Asehinde, we’ve been championing African creativity for over a decade, providing the right business support and structure for our members to thrive in a global market. Essentially, we want to see African creative entrepreneurs win internationally.

At Bellafricana, our mission is clear: to be the premier destination for buyers worldwide seeking quality African-made/inspired products. We uphold the highest standards of business ethics and integrity in every interaction with our members, customers, partners, and employees. Through our dedication to excellence, we not only drive economic progress in Africa but also inspire others to contribute to the continent’s development and social advancement.

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on how to stay on track and achieve your goals. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience.

Together, we can make a meaningful difference in the world, starting with Africa.

Summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

→ Follow us on social media to stay updated on the latest news, sneak peeks and behind-the-scenes. ↓

Join our Instagram community

We’re getting popular on Facebook

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

Thanks for reading, till next time.

Anjola Ajayi published in bellafricana, Community, Entrepreneurship, Events, Exhibitions, July 17, 2024

Celebrating Our Visionary Leader, Bukky Asehinde Founder of TALES by Bellafricana

As the curtains draw to a close on TALES 2024, we reflect on the incredible journey that has unfolded over the past week. From the vibrant stalls to the joyous cultural exchanges, every moment has been a testament to the rich tapestry of African creativity and entrepreneurship. Yet, as we bid farewell to this year’s event, it’s only fitting to shine a spotlight on the visionary leader whose passion and dedication have made TALES an unforgettable experience—our Founder, Bukky Asehinde.

Bukky’s warm smile and infectious energy are the lifeblood of TALES. Wherever you look, there she is, hugging creatives, welcoming guests, giving gifts, or sharing her profound love for African culture and creativity. Her presence is a constant reminder of the heart and soul that drive this incredible event.

The Visionary Leader: Bukky Asehinde

Bukky Asehinde, founder of Bellafricana; is a beacon of hope and empowerment for African entrepreneurs. Her journey started with a simple yet powerful idea: to create a platform that showcases the immense talent and creativity of African artisans to a global audience. Through Bellafricana, Bukky has built a thriving ecosystem that supports and nurtures African creatives, providing them with the tools and opportunities they need to succeed.

Bukky’s dedication to her mission is unwavering. Her commitment to excellently promoting African creativity and entrepreneurship is evident in every aspect of TALES. She has created a space where artists, designers, and makers can connect with a global audience, fostering cultural exchange and economic empowerment. Her work has not only elevated African creatives but has also inspired countless others to pursue their passions and share their talents with the world.

The Impact of TALES

TALES transcends the traditional pop-up event experience; it is a unique celebration of African craftsmanship and innovation. This year’s event has been a showcase of the best that Africa has to offer, featuring a curated selection of uniquely handcrafted products, fashion, art, beauty, and culinary delights. The event has evolved into a true African Lifestyle Experience, drawing visitors from all corners of the globe to experience the rich diversity of African culture.

The impact of TALES extends far beyond the event itself. By providing a platform for African entrepreneurs to showcase their work, TALES has helped to drive economic progress and social advancement across the continent. The event has fostered meaningful connections and collaborations, promoting cultural exchange and inspiring others to contribute to the development of Africa’s creative industries.

A Community of Creatives

At the heart of TALES is the community of creatives who bring the event to life. These talented individuals are the backbone of Bellafricana, and their dedication and passion are evident in every product, every performance, and every interaction. From fashion designers to artisans, chefs to artists, the diversity of talent on display at TALES is truly awe-inspiring.

Bukky’s role in nurturing this community cannot be overstated. Her vision for Bellafricana has always been to create a supportive environment where creatives can thrive. Through mentorship, training, and access to a global market, Bukky has empowered countless entrepreneurs to turn their dreams into reality. Her efforts have created a ripple effect, inspiring a new generation of African creatives to pursue their passions and make their mark on the world.

Celebrating African Heritage

One of the most remarkable aspects of TALES is its celebration of African heritage. The event is a vibrant tapestry of culture, showcasing the rich traditions and artistic expressions that define Africa. From traditional dances to contemporary art, every element of TALES is a tribute to the continent’s diverse cultural heritage.

Bukky’s passion for African culture is at the heart of this celebration. Her dedication to preserving and promoting African traditions is evident in every aspect of the event. By highlighting the beauty and richness of African heritage, Bukky has helped to foster a deeper appreciation for the continent’s cultural contributions. Her work has not only elevated African creatives but has also inspired others to explore and celebrate their own cultural identities.

Empowering Entrepreneurs

TALES is about showcasing talent as much as it’s about empowering entrepreneurs to succeed. Through Bellafricana, Bukky has created a platform that provides creatives with the resources and support they need to grow their businesses. From marketing and branding to financial management and export opportunities, Bellafricana offers a comprehensive suite of services designed to help entrepreneurs thrive.

The impact of this support is evident in the success stories of the many creatives who have benefited from Bellafricana’s programs. By providing access to a global market, Bukky has opened doors for African entrepreneurs that were previously out of reach. Her work has helped to level the playing field, giving talented individuals the opportunity to compete on the world stage and achieve their full potential.

A Global Movement

TALES is more than just an event; it is a global movement that is changing the way the world sees African creativity. By bringing together diverse communities and stakeholders, TALES is fostering a global dialogue about the importance of cultural exchange and economic empowerment. The event has become a platform for showcasing the best of African craftsmanship and innovation, inspiring others to support and invest in African creatives.

Bukky’s vision for TALES extends far beyond the event itself. She sees it as a catalyst for change, a way to inspire others to take action and support the development of Africa’s creative industries. Her work has helped to create a global network of supporters who are committed to promoting and celebrating African talent. This movement is driving a new narrative about Africa, one that highlights the continent’s rich cultural heritage and its immense potential for growth and innovation.

As we bid farewell to TALES 2024, we look forward to the future with hope and excitement. We invite you to join us on this journey, to experience the beauty and richness of African culture, and to support the incredible talent that defines TALES. Together, we can make a meaningful difference in the world, starting with Africa.

Join Us at Future TALES Events

As we reflect on the unforgettable journey of TALES 2024, we are already looking ahead with excitement to the future events that will continue to celebrate African creativity and culture worldwide. While TALES 2024 has come to a close, the spirit of the event lives on, and there are many more opportunities to be part of this incredible movement. Stay tuned for more updates on TALES 2025.

Want to Get Involved?

Stay connected with us and be the first to know about our upcoming events, workshops, and opportunities to engage with the talents of the Bellafricana community. Follow us on our social media channels and sign up for our newsletter to receive the latest updates and exclusive invitations.

→ We’re very social ↓

Join our Instagram community

We’re getting popular on Tiktok

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here .

Support African Creatives

Even though TALES 2024 has ended, you can still support the talented creatives who showcased their work. Visit our online marketplace to discover and purchase unique handcrafted products, fashion, art and beauty delights from African entrepreneurs. Your support helps drive economic progress and empowers these creatives to continue their incredible work.

Join the Bellafricana Community

If you are a creative, an enthusiast of African culture, or someone who believes in the power of cultural exchange and entrepreneurship, we invite you to join the Bellafricana community. As a member, you will have access to resources, mentorship, and a network of like-minded individuals who are passionate about making a difference.

Thank You for Your Support

We extend our heartfelt gratitude to everyone who attended and supported TALES 2024. Your participation and enthusiasm have made this event a resounding success. Together, we are shaping the future of African creativity and entrepreneurship, and we look forward to continuing this journey with you.

On that note, thank you for a great time at TALES.

Bye for now.

Anjola Ajayi published in Community, Entrepreneurship, Events June 3, 2024

TALES: The African Lifestyle Experience – What to Expect!

If you are yet to read the full details about TALES: The African Lifestyle Experience by Bellafricana,

Keep reading, I got you covered.

Get Ready for the Ultimate Cultural Experience:

🗣TALES! TALES! TALES! TALES!

London City, this July, get ready for an immersive experience into the world of African creativity and Innovation.

Our annual Summer pop-up event has evolved for the better and I’m here to tell you all about it.

With a new and improved version called TALES, an acronym for The African Lifestyle Experience by Bellafricana.

(Something about the word “TALES” just rolls off the tongue doesn’t it…).

This milestone is an extremely exciting transformation for you and for me , how? As we open a window in the global market for talented African creative entrepreneurs in the fashion, beauty, art, food and lifestyle industries, attendees of this promising event are provided (on a platter of gold) a culture infused metaphorical meal with a side of fresh unique products with different stories to tell, right in the heart of London.

💌 YOU are cordially invited to come, shop, look around, take pictures, make videos, form new connections and have an amazing time surrounded by ART. 💌

Event details:

Date: July 4th – July 10th 2024

Time: 10am – 9pm Daily

Venue: Gallery Different, 14 Percy Street, London W1T1DR (near Oxford Street, off Tottenham Court Road).

RSVP for free, yes free using this link

Make sure to mark your calendar so you don’t forget <3 …. Thank me later 😉

TALES: THE AFRICAN LIFESTYLE EXPERIENCE

Summer is fast approaching and if you are anything like me you want to be outside, enjoying the beautiful weather, with some family & friends doing some pretty cool stuff.

Well the first week of July 2024, Bellafricana has got you covered. TALES is a weeks long event centred on an immersive experience into the African innovative and artistic culture with 35+ brands to browse through, shop from and interact with. In this post, I’ll give you a sneak peek into what to expect at TALES.

Directions to this 7 day event (July 4th – July 10th) :

You can share this link with the people you’re inviting too for easy navigation, this one.

Look out for this building ⤵️

We will be transforming Gallery DIFFERENT come July.

Quick Break ⏸

Now, if you don’t mind and have 30 seconds to spare, I’d love to hear from you.

→ Yes, thank you, click this link (here for this 1-question form) to let me know who/what you’re looking forward to seeing at TALES this July.

→ When you’re done with that, feel free to check out our social media channels ↓

Join our Instagram community

We’re getting popular on Facebook

Click to connect with us on Linkedin

Join our followers on X (twitter..?)

Subscribe for our Youtube videos

Read some more Articles

& Don’t be a stranger, leave a follow or a like or two. Better yet, comment something like “Keep the blogs coming” to stay in the loop, also so we know you were here 🤝.

→ Trivia of the Week 🧠

To keep things light and fun, let’s play a game.

“How well do you know Africa?”

In the image below, how many country flags can you confidently identify?

A friendly trivia game, How many flags can you identify here?

Leave a comment with the number of flags you can identify, feel free to list them out too.

I’ll start,

my honest answer is 10 (is that bad? what do you think? let me know in the comments)

Fun fact: There are 54 countries in Africa, according to the United Nations, with a growing population of over 1.3 billion people. 1,300,000,000 beautiful people!

The answer to this trivia will be revealed in next weeks blog, stay tuned. ✌🏼

Back to Business 🎬

What to Expect at TALES : The African Lifestyle Experience.

At TALES there would be 35+ creative entrepreneurs present for you to discover (Click here for an up-to-date list of the vendors that would be selling at TALES this July with their corresponding dates.)

We don’t want to give everything about the event away simply for the element of surprise but we sure are going to give a significant amount, for all the explorers.

Discover 35+ different handpicked brands each day showcasing a one-of-kind mix of fashion, beauty, lifestyle, art, and food products, highlighting the best of African creativity and innovation (click here to find out the days for each brand).
Indulge in delicious food and drinks that showcase the rich culinary heritage of Africa.
Join engaging sessions where creatives share their inspiring journeys, insights, and expertise, offering a unique glimpse into the world of African entrepreneurship.
Collaborate with talented artists Kofo Nolla-Omidiran, Isaac Emokpae, and Mrs. Bukola Adenuga in dynamic and interactive doodle and paint sessions, bringing art to life.
Immerse yourself in a week-long celebration of African art, fashion, food, music, and lifestyle, reflecting the continent’s rich cultural heritage and diversity.
And So Much More !

If you are a/an;

Fashion Enthusiast
Passionate about Interior Design
Art or Culture Lover
Beauty and Self Care connoisseur

This summer event is for you, join us for a vibrant pop-up event that celebrates the best of African creativity and entrepreneurship.

Have I already mentioned this event is kid-friendly? Ok good, just checking.

TALES is a celebration of Africa’s creative spirit, and we want you to be a part of it. Whether you’re an avid supporter of African craftsmanship or simply curious to explore new cultures, TALES has something for everyone.

Last year we had an amazing turn out with 21,000+ attendees. This year, we want to break that record and go even higher but we can’t do this without your help. So mark your calendars for July 4th-10th, and RSVP today to secure your spot at TALES: The African Lifestyle Experience, tickets are limited plus it’s already June, so hurry! Let’s create lasting memories and celebrate the true essence of the beautiful continent of Africa. We can’t wait to welcome you with open arms!

You can RSVP for FREE using This Link Right Here.

Share this link with your group-chats, your families, maybe even some frenemies, everyone really.

If, for some ~~weird~~ reason, you’ve missed hearing about Bellafricana before now, allow us to introduce ourselves:

We understand the importance of business management in creative enterprises, which is why we provide valuable resources and insights on how to navigate a fluctuating economy. Most importantly, we chronicle African creative culture through the distinctive perspective of Africans for a global target audience.

Together, we can make a meaningful difference in the world, starting with Africa.

In summary: Bellafricana is more than just a platform; it’s a vibrant community where African creativity flourishes. Whether you’re an entrepreneur, a buyer, or simply passionate about African culture, there’s a place for you here. Join us on this exciting journey as we continue to empower African creatives and showcase the beauty of our continent to the world.

Cue outro for the final lap of this article.

As we come to the end of this read, I thought it best to conclude with this.

TALES is more than just a pop up event happening in London July 4th-10th 2024 – it’s a movement that empowers African creatives, promotes cultural exchange and celebrates the continents rich diversity. By attending, you’ll be part of something big; a community that is shaping the future of African creativity and entrepreneurship.

Get Your Tickets Now – you don’t want to miss out on this unforgettable experience, secure your spot today and be part of the ultimate cultural celebration!

You can RSVP for FREE using THIS LINK.

We at Bellafricana look forward to welcoming you to TALES: The African Lifestyle Experience!

On that note, see you at TALES.

Bye for now.

Bellafricana published in Articles, business, Business Tips, Entrepreneurship February 6, 2024

Why Email Marketing is Essential for Businesses

Today, let’s talk about something super important for your business: email marketing. Now, I know what you might be thinking, isn’t email kind of old-school? Well, think again! In today’s digital world, email marketing is a great way of communicating. It’s all about connecting with your customers in a way that’s personal, meaningful, and, dare I say, human. So grab a cup of coffee and let’s dive into why email marketing is essential for businesses more than ever.

The Human Connection

Okay, picture this: you’re scrolling through your social media feed, bombarded by ads and sponsored posts left and right. It’s overwhelming, right? That’s where email comes in. Unlike social media, email is like having a one-on-one conversation with your customers. It’s personal, it’s direct, and it allows you to really connect with your audience on a deeper level. Whether you’re sharing helpful tips, telling your brand story, or offering exclusive deals, email gives you the chance to show the human side of your business.

Beyond the Inbox

Email marketing isn’t just about sending out the occasional newsletter or promo – it’s a whole journey. From the moment someone signs up for your list to the time they become a loyal customer, email is there every step of the way. It’s like having a virtual assistant that guides your customers through the entire buying process, from discovery to conversion and beyond. And with smart segmentation and targeted campaigns, you can deliver the right message to the right person at the right time, making every interaction feel tailor-made for them.

Data-Driven Decisions

Now, I know what you’re thinking – how do I know if my emails are actually working? Well, that’s where the magic of data comes in. With email marketing, you’re not just shooting in the dark and hoping for the best. You’ve got real, tangible data that tells you exactly how your campaigns are performing. From open rates to click-through rates to conversion metrics, you’ve got all the info you need to make smart, data-driven decisions about your marketing strategy. It’s helps to show you exactly what your customers want. Don’t you think this is amazing, right?

Also read: Skills Every Creative Entrepreneur Should Have

Building Trust and Credibility

In today’s world, trust is everything. And guess what? Email marketing is like the trust-building guru of the marketing world. By consistently showing up in your customers’ inboxes with valuable content, helpful tips, and genuine interactions, you’re not just selling a product; you’re building a relationship. You’re showing your customers that you’re not just another faceless corporation; you’re a real person who cares about their needs and wants. And that, my friend, is how you build trust and credibility that last a lifetime.

The Power of Automation

Now, I don’t know about you, but I’m all about working smarter, not harder. And with email marketing automation, that’s exactly what you can do. Whether it’s sending out welcome emails, following up with customers who abandoned their carts, or nurturing leads through a drip campaign, automation takes the grunt work out of marketing so you can focus on what really matters, which is growing your business. It’s like having a virtual assistant that works 24/7, so you can spend less time on busywork and more time on growing your business.

Conclusion

So, there you have it, the lowdown on why email marketing is essential for businesses. It’s all about connecting with your customers in a way that’s personal, meaningful, and, most importantly, human. From building trust and credibility to driving sales and growing your business, email marketing is the secret weapon in your marketing arsenal. So, if you haven’t started using email marketing, what are you waiting for? Your customers are waiting to hear from you, so go ahead, hit send, and watch your business soar! 🚀

Bellafricana published in africa, bellafricana, Community, Entrepreneurship, Handmade, February 1, 2024

Skills Every Creative Entrepreneur Should Have

Being a creative entrepreneur is like embarking on an adventure filled with challenges and triumphs. To succeed on this journey, you’ll need a unique set of qualities and abilities. Let’s explore some essential skills every creative entrepreneur should have that can help you navigate the exciting world of creative entrepreneurship.

1. Embrace Taking Risks:

Creative entrepreneurship is all about taking chances and exploring new opportunities. Don’t be afraid to step out of your comfort zone and try new things. Taking risks can lead to exciting discoveries and unexpected successes along the way.

2. Build Strong Connections:

Connections are key in the creative industry. Cultivate your networking skills by meeting new people, joining communities, and forming meaningful relationships. You never know where a connection might lead you or what valuable insights you might gain from others.

3. Understand Your Finances:

Money matters can be intimidating, but it’s crucial to have a basic understanding of your finances. Learn how to budget, track your expenses, and manage cash flow effectively. Being financially savvy will help you make smarter decisions and keep your creative business on solid ground.

4. Stay Flexible and Resilient:

The creative world is ever-changing, so it’s essential to adapt and bounce back from setbacks. Stay flexible in your approach, learn from your mistakes, and keep pushing forward. Remember, every challenge is an opportunity for growth.

5. Be Creative:

Your creativity is your greatest asset as a creative entrepreneur. Nurture it by exploring new ideas, experimenting with different techniques, and staying open to inspiration from the world around you. Your unique perspective is what sets you apart from the crowd.

6. Communicate Effectively:

Clear communication is essential for building relationships and getting your message across. Practice active listening, express yourself clearly, and be receptive to feedback. Good communication skills will help you connect with clients, collaborators, and audiences more effectively.

7. Manage Your Time Wisely:

Time is precious when you’re juggling multiple projects and deadlines. Learn how to prioritize tasks, set realistic goals, and organize your schedule efficiently. By managing your time wisely, you’ll be able to stay focused and productive, even when things get busy.

8. Never Give Up:

Building a creative business takes perseverance and determination. Stay motivated, stay positive, and keep pushing forward, even when the going gets tough. Remember, every setback is a chance to learn and grow stronger.

Conclusion:

As I conclude about the must-haves for every creative entrepreneur, remember this: it’s not just about being talented, but also about having the right attitude and skills. By being open to taking risks, making friends in your field, understanding money basics, staying flexible, being creative, communicating well, managing your time wisely, and never giving up, you’ll be setting yourself up for success. So, keep believing in yourself, keep learning, and keep going after your dreams. You’ve got this!

Bellafricana published in africa, bellafricana, business, Community, Entrepreneurship, January 29, 2024

Google SEO Course With Bukky Asehinde

Getting noticed online might feel like a challenge, but The Invisible To Page One Google SEO Course with Bukky Asehinde is here to make it easier. In this blog post, we’ll explore how this course helps people and businesses step into the spotlight on the first page of Google search results.

Finding Your Way Online:

Navigating the internet can be confusing, especially if you’re invisible to Google search engines. The Invisible To Page One Google SEO Course will be your guide, showing you the ropes of SEO (Search Engine Optimization) and how to get noticed.

Understanding SEO:

SEO might sound like a techy term, but this course breaks it down. You’ll learn the secrets of SEO and gain practical skills to boost your online content and climb up the Google search engine ladder.

Creating Content that Works:

Content is crucial, but not all content is created equal. The course teaches you effective content strategies, so you can create engaging, relevant, and search-friendly content that speaks to your audience.

Mastering Keywords:

Keywords are like the secret codes for Google search engines. The course teaches you how to find and use keywords effectively, making sure your content matches what people are looking for.

Understanding Analytics:

Success is measurable, and the course emphasizes the importance of analytics. You’ll learn how to read data, track your progress, and make smart decisions to keep improving.

Community and Friendship:

It’s more fun to share the journey. The Page One Course creates a community where you can connect, share your experiences, and learn from others who’ve faced similar challenges.

Setting You Up for Future Success:

This course isn’t just about today; it’s an investment in your future online success. By giving you the skills to navigate the digital world, The Invisible To Page One (IPO) Google SEO Course empowers you to stay visible and relevant in the years to come.

Going from invisible to the first page of Google search results is a big deal. The Invisible To Page (IPO) One Google SEO Course is like a friendly guide, helping individuals and businesses not just be online but stand out in the vast digital world. And also become top and trusted in your industry.

Bellafricana published in business, Community, Entrepreneurship, Growth, Home & Living January 23, 2024

How to Avoid Burnout as a Creative Entrepreneur

Introduction:

Being a creative entrepreneur is exciting, but it can be overwhelming. This blog post shares easy tips to help you protect your well-being and avoid burnout as you navigate the world of creative business.

1. Set Clear Work and Life Limits:

Decide when work starts and ends, and create a space just for work. This way, you keep your creative energy safe and find a balance between your job and personal life.

2. Make Time for Yourself:

Don’t forget to take care of yourself. Sleep well, eat good food, and move your body. Doing things that make you happy and relaxed is crucial for a healthy mind.

3. Break Big Tasks into Small Steps:

Don’t let big projects stress you out. Break them into smaller tasks that are easier to handle. Achieving small goals feels great and keeps you from feeling overwhelmed.

4. Ask for Help When Needed:

You don’t have to do everything alone. If things get too much, share tasks with others. This could mean hiring someone or teaming up with fellow creatives.

5. Plan Relaxing Time:

Schedule breaks for yourself. Whether it’s a short break during the day or a day off, taking time to relax prevents burnout and keeps your creativity alive.

6. Find Inspiration Outside of Work:

Look for inspiration beyond your business. Explore different arts, try new hobbies, and appreciate the simple things. This variety can spark new ideas and keep you excited about your work.

7. Connect with Other Creatives:

Don’t be alone in your creative journey. Connect with other creatives, online or offline. Sharing experiences with people who understand can make you feel supported and less stressed.

8. Don’t Overcommit:

It’s okay to say no. You can’t do everything. Focus on what matters most to you and say no to things that might make you too busy or stressed.

9. Take Time to Look Back and Celebrate:

Think about your journey and celebrate your achievements, big or small. This helps you feel good about your progress and motivates you to keep going.

Conclusion:

Being a creative entrepreneur should be fun, not exhausting. By taking small steps to care for yourself and your work, you can enjoy your creative journey without burning out. Remember, your well-being is the key to your creativity and success.

Bellafricana published in africa, Articles, bellafricana, Entrepreneurship, Growth, January 16, 2024

A Letter of Encouragement To A “Dear Entrepreneur”

I know, my dear entrepreneur, that sometimes the beginning of the year can stir a mix of emotions, including anxiety and fear.

I want you to know that you’re not alone in feeling this way. I’ve been there, standing at the intersection of aspirations and uncertainties. Two years ago, I, too, faced a crossroads that nearly led me to give up on my business. But here’s what pulled me through, and I believe it can be a guiding light for you as well. And that is why I decided to come up with A letter of encouragement to a “dear entrepreneur.”

1. Show Yourself Compassion:

In the pursuit of ambitious goals, we often forget the importance of self-compassion. It’s okay not to have everything figured out. Be gentle with yourself, change your perspective, celebrate your victories, and embrace the learning curves.

2. Prayer and Divine Guidance:

Lean into your faith and seek guidance from God. Personally, prayer became an anchor during uncertain times. Trust in the divine plan for your life, and let it guide you through the uncharted waters.

Enter the year knowing that “God has worked all things for your good” not that He is still in the process of working it out!

Meaning: It’s not going to happen in your future, it is already DONE!

So renew your mindset to this FACT and OPEN your eyes to the opportunities around you.

3. Show Up, Despite the Feelings:

There’s tremendous power in showing up, especially when the weight of anxiety tries to hold you back. Sometimes, the simple act of putting one foot in front of the other opens up new possibilities. Remember, courage is not the absence of fear but the triumph over it.

4. Stop Overthinking:

Overthinking is a silent thief of joy and progress. Break free from the shackles of overanalysis. Trust your instincts, make decisions with the information at hand, and allow room for spontaneity and creativity.

My dear entrepreneur, remember this; you possess a resilience that has carried you through challenges before, and it will continue to do so. The canvas of a new year is blank, awaiting the strokes of your creativity and the colors of your determination.

I encourage you to carry these lessons with you. Be kind to yourself, seek guidance, show up bravely, and release the burden of overthinking. Remember, you have the strength within you to turn the uncertainties of the future into opportunities for growth.

May this year be a canvas painted with success, joy, and fulfillment.

With unwavering support and belief in your journey,

Ps: click here to listen to this message from me

Rooting for you always,

Bukky Asehinde (aka Creatives Mother Hen),

Founder at Bellafricana.

Bellafricana published in africa, Arts & Crafts, business, Business Tips, Community, January 12, 2024

Bellafricana’s End of Year Round Up

Reflecting on the past 12 months, our 2023 end of year round up is a journey through the highs, the lessons, and the growth. Join us as we revisit milestones, celebrate achievements, and look forward to what this year holds. It’s a moment to appreciate the collective journey and the stories that have shaped our year.

We kick off this with a Letter from our founder Mrs Bukky Asehinde, to you;

As we bid farewell to 2023, I find myself reflecting on a chapter that almost didn’t happen – a chapter I was almost ready to close. I sat on my laptop about the same time last year ready to inform you that Bellafricana was shutting down!

I share this not just as a founder but as a companion on this winding entrepreneurial road.

Exactly a year ago, at the verge of giving up, I faced the daunting prospect of letting go of Bellafricana. Relocating to the UK with my young family added to the weight of uncertainty.

If you’re a dream carrier who recently relocated, the struggle might hit close to home! Balancing the need for a stable income against the pursuit of your entrepreneurial dreams can be a real challenge.

In pursuit of what seemed like a promising detour – 7 months of searching for a job, finally getting a new job as a Community and Marketing Manager – I walked away after just one month. Little did I know that this detour was a divine setup for a remarkable comeback.

At this juncture, I realised my passion for realising the Bellafricana dream had transformed into an unyielding obsession to achieve it.

This year, I dared myself to dream again: Have a look at the milestones summary –

Re-Opened the Bellafricana tech-enabled community FREE in March 2023, a home for more creative entrepreneurs.
Launched Bellafricana Pop-up Store in Nigeria in April 2023.
Introduced Bellafricana Travels in April/May 2023.
Launched Bellafricana UK with a pop-up event on London’s Oxford Street in July/August 2023.
Introduced my first official course, the Invisible to Page One Google SEO Course in November 2023.
Embarked on one-on-one business coaching sessions, charging at least £100 an hour, in November 2023.

I give all the glory to God for turning my test into a testimony. He has a way of working it all out for our good.

Why am I sharing this? Because I know the weight of uncertainty, the frustration of unmet expectations, and the contemplation of letting go. If you’re at that crossroad, let me be the voice that says, “Your detour might just be a setup for a remarkable comeback.”

Hold on, dear entrepreneur. Trust the process, the detours and the unique journey that is yours. It’s not always about the speed but the direction.

May your year close with hope, renewed courage, and the unwavering belief that, indeed, the best is yet to come.

Rooting for your journey,

Bukky Asehinde (Founder, Bellafricana).

January 2023

We started the year 2023 with our members meet-up. We are always keen on having our members start the year on a high note and the meet-up is put in place to have them come together to network, collaborate, and set goals together.

By now you should know that Bellafricana isn’t just a community that helps creative business owners grow, we are a family.

The wellbeing of our members is as important to us just like the growth of their businesses and we are so glad that our members are always able to draw strength from one another to keep going.

February 2023

In February, our founder, Bukky Asehinde visited the Pure London Fashion Week in Olympia London (an event that brings together the brightest minds in the fashion and lifestyle industry twice a year) together with some Bellafricana members and used it as an opportunity to collect buyers & key supplier’s contacts for members

March 2023

We kicked off March with an extraordinary news that our dynamic CEO, Bukky Asehinde, has not only caught the spotlight but has soared onto the esteemed African Founders list of 100 Most Inspirational Female Founders in Africa.

Bukky Asehinde’s journey has been a testament to resilience, innovation, and a commitment to excellence. Being recognized among the most inspirational female founders is not just an accolade, it’s a celebration of her relentless pursuit of excellence.

In a bid to deepen our commitment to the African Creative community, we opened up our doors to even more creative entrepreneurs to come into the Bellafricana family for FREE.

We did this to allow us serve more people, grow the community, and provide the support and resources creative entrepreneurs need to succeed. In just days of opening, we recorded over 2000 more members join the community.

Bellafricana got attention through various press releases, shining a spotlight on our unwavering commitment to supporting creative entrepreneurs.

The press release is a testament to Bellafricana’s dedication for its pivotal role in championing the cause of creative entrepreneurs. It emphasised our tireless efforts in creating a nurturing ecosystem that empowers and uplifts creatives entrepreneurs.

We hosted impactful webinars, with remarkable entrepreneur who graciously shared their journey through the world of creativity and business.

They took us on a journey from the inception of their creative venture to the strategies they employed in overcoming challenges. Their story resonated deeply, providing a firsthand account of the highs and lows of the entrepreneurial journey.

The impact was profound. demonstrating the power of determination, innovation, and passion within the creative business landscape.

If you would like to get some of the recap, click here

We understand how every creative business owner with amazing products constantly ponders on how to increase sales and that was why we had a webinar with the founder of Naijasalesmaker on “how to sell out your creative product and increase your sales in 30 days”.

The best strategies to increase sales were taught, and the impact on community members was very profound.

March left us on a sad note with a heavy heart as we bid farewell to a beloved founding member of our community, Ghaneeyah Sulaima-Olokodana.

April 2023

In April, we launched Bellafricana Travels, we wanted to encourage as many entrepreneurs as possible to explore the world and see the endless possibilities outside their Country of Residence.

Our first destination on the map? The vibrant city of Kigali.

Our first journey to Kigali was nothing short of spectacular, with 18 travellers from Nigeria (60% first-time travellers).

We were greeted like kings and queens in Kigali, where we reveled in the joy, beauty, and positive energy.

For us, this journey was very important. From the amazing sights of Kigali to the intriguing encounters. Click here to see the throwback.

We’re already thinking ahead to the next trip while we reflect on this amazing one.

Stay tuned for additional updates on travel in 2024.

In the continued spirit of empowering our creative community, we hosted another impactful webinar, this time featuring the founder of Happy Coffee International, this visionary entrepreneur generously shared her journey. From ideas to the strategic moves that propelled her venture to where it is today.

We had an online fashion workshop and it was all about the theme “Business of Fashion. We learned how to rock the fashion world without breaking a sweat. CEO Bluvelvet Consulting shared smart tips on selling clothes online, how to get noticed, and the secret sauce to make your fashion business shine.

We also learned quick tricks for online success and simple strategies for making your fashion dreams come true.

Bellafricana Marketplace pop-up store in Victoria Island (within the Good Beach) officially launched for small creative brands to showcase their products. Making it easier for them to be able to sell to a wider audience.

We gathered for an unforgettable Easter meetup at the good beach, and oh, what a day it was.

We had a blast at the good beach! From beach games to chilling under the sun, it was all about fun, play, and pure relaxation.

It was really an unforgettable moment.

We set off on a creative trip together for 7days. Creative brands jumped at the chance to showcase their amazing works, build new relationships with customers, and increase visibility and sales during our 7-Day Creative Challenge.

We had over 250 creative brands, who were part of the creative challenge.

May 2023

We had a family virtual chat, which gave us a great chance to be together, connect, and work together on a range of subjects that are important to all of us.

The goal of the virtual conversation was to establish a welcoming environment where we could exchange thoughts, perceptions, and firsthand knowledge, all while strengthening our community of like-minded people.

The monthly virtual expert drop-in session was created specifically to help our creative community get in touch with seasoned pros and advance their artistic endeavors.

June 2023

Our Father’s Day pop-up event in the Bellafricana Market Popup store was fantastic! It was all about creating a unique and unforgettable Father’s Day experience.

We organized an exclusive course titled “Dollars and Designs,” which focused on creating a strong financial plan for your creative enterprise.

The program focused on the specifics of funding creative endeavors and was led by the founder Kobaaccountant, who is a seasoned financial expert.

Dollars and Designs go hand in hand in the creative industry. The purpose of this class was to equip you with the financial knowledge necessary to fuel the growth of your creative enterprise.

Imagine spending time online with seasoned creative entrepreneurs who have overcome obstacles, broken through barriers, and successfully monetized their creative visions. That’s exactly what happened during our virtual events.

Our guests talked about how they achieved success in the creative industry. It was an incredibly entertaining and enlightening conversation. We discussed business, creativity, and the keys to overcoming adversity and succeeding in life.

We launched a masterclass together with Princess Adeyinka Tekenah, founder of Happy Coffee International on Grant funding for Creative Entrepreneurs who are searching for the basic key to unlock financial support for their business.

In May, we launched our monthly expert drop-in sessions, exclusively for members of our fantastic creative community. This was an opportunity to network with industry experts and advance their artistic endeavors.

Not one, not two, but four experts were on call in June! They were all ready to answer any of your urgent queries on grant funding, branding, PR, accounting, sales, and marketing.

July 2023

The power of a determined mind is this tremendous force that can propel you past obstacles and lead to amazing accomplishments.

We held a revolutionary webinar titled “Imposter Syndrome: Overcoming Fear of the Numbers in Your Business”. It was an incredible session designed to help them overcome those obstacles and acquire the financial self-assurance required to succeed in business.

We had yet another fantastic Instagram Live session! We had the privilege of speaking with three amazing creative entrepreneurs, and I can tell you that they gave some really insightful information about their backgrounds and experiences.

These tales serve as fuel for your own adventures, regardless of where you are in your creative journey. Learning from people who have been there, and done that, has a certain enchantment.

We were overjoyed that Her Network honored our CEO, Bukky Asehinde, for her exceptional accomplishments and services.

Her Network is a platform that champions and celebrates the achievements of women across various sectors, shining a spotlight on those who are making a difference.

According to their statement, “In the bustling world of small creative businesses, there is one name that stands out as a beacon of hope and support: Bukky Asehinde.

With a passion for uplifting and enabling creative entrepreneurs, Bukky has become a renowned champion and ambassador for small creative business owners around the world.”

We are incredibly happy for the CEO’s well-earned accolades. Our staff and the entire creative community are continually inspired by her dedication and vision.

We understand that, particularly if you’re choosing to keep things quiet, it’s easy to feel a little alone despite being a part of a community.

Our meet-up in Lagos mainland was more than simply an occasion; it provided an opportunity for community members who had never before interacted to become friends. Envision the delight of finally putting names to faces, the relationships, the ease, and the laughter.

Our founder got featured in her first International Podcast on Third Culture Africans. Click here to listen…

Bellafricana officially launched and registered in the UK. We held one of London’s biggest pop-up events in Oxford Street, and it was a huge success. With a record of 21,000+ shoppers over the 7-day pop-up event. It was a celebration of culture, creativity, and community rather than just a spectacle.

But there’s still more! We provided the entertainment with activities that made everyone laugh, a karaoke session, and, of course, a mouthwatering spread of food that satiated every appetite.

August 2023

Our CEO discussed how businesses may thrive by prioritizing community in a critical talk with Founders Institute.

Consider a discussion where the topic of the importance of community to startup success was raised. Our CEO gave tips, tactics, and experiences on how to take a community-first stance.

Talking with Founders Institute gave her a chance to add to a larger discussion about building community, connection, and cooperation within the startup ecosystem.

September 2023

Bukky shared how she pulled off a successful pop-up London event on Oxford Street to community members as a means of encouraging them to DARE-to-dream-BIGGER.

We hosted a mindset webinar together with a mind hack coach who shared about the mind, money, and business.

We released free ebooks on getting funding for African Creative Startups and on how to boost sales to further enable our community members. See them here…

All work and no play, they say?…

We hosted a virtual movie night with Bellafricana members so they could chill, relax, and take a break from running a business.

October 2023

In October, we teamed up with the team at Waffles AI to host a webinar called “From Chat to Check out: Mastering eCommerce Growth with Whatsapp’. A workshop to help them understand how to sell more online via WhatsApp.

Bellafricana showcased and promoted some black artists, creatives, designers, and entrepreneurs within the community across our various marketing platforms. This gave us an opportunity to not just celebrate and encourage them but to also have other members be inspired by their creativity.

November 2023

Bukky Asehinde launched a Google SEO Course Program focused on showing creative entrepreneurs with handmade products how to rank on the first page of Google so they get found (online) globally and be in the top 10 in their industry without bothering about social media algorithms.

26 founding members got the opportunity to learn and join the Invisible to Page One Google SEO Course Program.

Can’t wait to join the next Cohort? Click here…

December 2023

December started on a high note. Talk about ending the year with gratitude. Bellafricana was honored as one of the top 100 fastest-growing SMEs in Nigeria for 2023 by Business Day.

This award was a celebration of every creative in Bellafricana, every entrepreneur, every customer, and every partner who has been a part of our journey.

As a norm in the Bellafricana Community, we like to end the year with some warmth and extend an act of kindness amongst our members. We re-introduced the December Gift Exchange, where members of our community pick their fellow members to gift them as a way to appreciate and encourage them for the year ahead.

This always has a huge impact on our members…

The year is definitely one we would never forget.

Thank you for staying with us throughout the year and being a part of the Bellafricana journey.

Let’s countdown to the year 2025 (Happy New Year in advance). I can’t wait to send you letters.

Oh yes! Before I leave, here are 4 major focus for our first quarter of 2024:

1. Bellafricana eCommerce in the UK is coming…

2. Bellafricana storage and fulfillment solution for creative business owners who are ready to expand in the UK and global markets.

3. Invisible to Page One Google SEO Course Cohort 2 is coming..

4. The Bellafrica Pop-up London 2024 is coming..

Excited? We are too..

Thank you for reading.

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The Visionary Leader: Bukky Asehinde

The Impact of TALES

A Community of Creatives

Celebrating African Heritage

Empowering Entrepreneurs

A Global Movement

Join Us at Future TALES Events

Want to Get Involved?

Thank You for Your Support

TALES: THE AFRICAN LIFESTYLE EXPERIENCE

The Human Connection

Beyond the Inbox

Data-Driven Decisions

Building Trust and Credibility

The Power of Automation

Conclusion

1. Embrace Taking Risks:

2. Build Strong Connections:

3. Understand Your Finances:

4. Stay Flexible and Resilient:

5. Be Creative:

6. Communicate Effectively:

7. Manage Your Time Wisely:

8. Never Give Up:

Conclusion:

Finding Your Way Online:

Understanding SEO:

Creating Content that Works:

Mastering Keywords:

Understanding Analytics:

Community and Friendship:

Setting You Up for Future Success:

Introduction:

1. Set Clear Work and Life Limits:

2. Make Time for Yourself:

3. Break Big Tasks into Small Steps:

4. Ask for Help When Needed:

5. Plan Relaxing Time:

6. Find Inspiration Outside of Work:

7. Connect with Other Creatives:

8. Don’t Overcommit:

9. Take Time to Look Back and Celebrate:

Conclusion:

1. Show Yourself Compassion:

2. Prayer and Divine Guidance:

3. Show Up, Despite the Feelings:

4. Stop Overthinking:

January 2023

February 2023

March 2023

April 2023

May 2023

June 2023

July 2023

August 2023

September 2023

October 2023

November 2023

December 2023

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