Unity in Action: The Power of the Black Community’s Boycott During Black Lives Matter Movement in 2020

In the wake of George Floyd’s tragic death, the world witnessed an unprecedented surge in solidarity within the Black community. One of the most inspiring and eye-opening responses while anger and sadness soared in the black community, was the collective decision to boycott major e-commerce giants and exclusively support Black designers and entrepreneurs. The Black Lives Movement was (and always has been) about economic action as much as it was a powerful statement of unity, resilience, and empowerment. 

Social Justice Organizations Reflect on 2020 as Floyd Anniversary Nears | Black Voices | Chicago News | WTTW

During the Black Lives Matter protests in 2020, there was a heightened awareness and intentional support for Black-owned businesses. The decision to shift spending away from large corporations and toward Black-owned businesses highlighted a significant cultural and economic awakening triggered by the fight to end racial discrimination, police brutality and social injustice. This movement served as a reminder of the immense potential within the Black community to support and uplift each other in time of need. It underscored the importance of economic power in the fight against systemic racism and inequality.

The boycott also provided a platform for Black designers and entrepreneurs who had long been overlooked by mainstream markets. The fashion industry was forced to question its embedded Eurocentric outlook and these talented individuals, often working in the shadows, suddenly found themselves in the spotlight with their creativity and innovation celebrated by a broader audience. The surge in support led to increased visibility, sales, and growth opportunities for many Black-owned businesses.

Fashion brand “Telfar” is a perfect case study, let’s explore this further. 

Telfar, the unisex fashion brand founded by Liberian-American designer Telfar Clemens in 2005, saw a significant surge in popularity and support during the Black Lives Matter movement.

Some key factors that contributed to Telfar’s rise:

1. Representation and Inclusivity: Telfar has always championed inclusivity and accessibility in fashion, aligning with the values of the Black Lives Matter movement. The brand’s slogan, “Not for you, for everyone,” resonated with a wide audience seeking diversity and representation in the fashion industry.

2. Affordable Luxury: Telfar’s signature shopping bag, often referred to as the “Bushwick Birkin,” offers a high-quality, stylish alternative to expensive luxury bags. Its affordability and status as a fashion statement made it highly desirable during a time when consumers were seeking to support ethical and inclusive brands.

3. Community Engagement: Telfar’s strong community engagement, including direct interaction with fans on social media and transparent business practices, helped build a loyal customer base. This grassroots support was amplified during the movement as people looked for brands that aligned with their values.

4. Celebrity Endorsements: High-profile endorsements from celebrities like Solange Knowles, Bella Hadid, and A$AP Ferg helped elevate Telfar’s visibility and credibility. These endorsements became even more impactful as celebrities and influencers used their platforms to promote Black-owned brands during the movement.

5. Innovative Marketing and Collaborations: Telfar’s innovative marketing strategies, including the “Bag Security Program” that allowed customers to pre-order their bags, demonstrated a commitment to accessibility and inclusivity. Collaborations with major brands like Gap and UGG further expanded Telfar’s reach and visibility.

Overall, Telfar’s surge during the Black Lives Matter movement was driven by a combination of its core values, strategic positioning, and the broader cultural shift towards supporting Black-owned businesses and inclusive, accessible fashion.

It goes beyond the walls of fashion, it cuts across all industries – Fenty beauty, Pat McGrath Labs, Brandon Blackwood, Maison Noir Wines, Golde, TomboyX, The Lip Bar, KaiCollective, just to name a few personal favourites.

Moreover, this movement fostered a sense of connection and solidarity. People came together, shared resources, and promoted Black-owned businesses through purchases, social media and word-of-mouth. The community’s collective effort to support each other was both heartwarming and empowering, demonstrating that true change comes from within. This period was a testament to the power of community action. It was a time when every purchase made from a Black-owned business was not just a transaction, but a step towards justice and equality worldwide. The Canadian Federal Government invested $90 million in a black entrepreneurship program to help access bank loans, mentorship and other valuable resources. In the US, a substantial amount of people were and still are committed to directing majority of their purchases to black-owned businesses, organisations hire black employees or that are empathetic to the black community. Even across major cities in the UK such as London and Manchester, shortly after the death of George Floyd, protesters gathered and leveraged their rights to peaceful protests with signboards reading “How many more?”. A similar event occurred less than a decade prior in London, Mark Duggan a 29-year old black male suffered a gunshot to the chest and was killed by British police. This led to public protests in Tottenham and escalated into riots across London and other cities. 

The boycott reminded us all that our economic choices can be a form of protest, a way to demand change and support those who need it most. 

In conclusion, the collective boycott of e-commerce giants in favour of Black designers and entrepreneurs during the 2020 Black Lives Matter movement was a profound and inspiring example of unity and empowerment. It showcased the strength of the Black community and the importance of supporting each other in the fight for justice. This movement was a powerful reminder that together, we can create meaningful change and build a more equitable future.






For further reading on the impact of this movement, check out these resources:

CNN, How George Floyd’s death reignited a movement.

Teen Vogue, I Live in the United Kingdom, Where We’re Protesting for George Floyd and Black Lives Globally.


Bellafricana Brings African Creativity to Oxford Street, London with a Spectacular Summer Pop-Up Event

bellafricana summer pop up UK

Bellafricana, the renowned tech-enabled community organization that celebrates and enables creative entrepreneurs, is thrilled to announce its highly anticipated Summer Pop-Up Event in Oxford Street, London.

After seven successful years of fostering connections and promoting African craftsmanship in Nigeria, Bellafricana is now ready to captivate the hearts of Londoners with an extraordinary showcase of African talent and their creativity to promote non-oil export in Africa.

The Summer Pop-Up London Event will take place over seven exciting days, from Monday, the 31st of July to Sunday, the 6th of August, at a prime location in London, Oxford Street, Central London (Europe’s busiest shopping street). This exclusive event will bring together a curated selection of the finest African brands, offering a captivating array of handcrafted products across various categories, including fashion, accessories, home decor, beauty, and more.

With a proven track record of hosting six major pop-up events in Nigeria, Bellafricana has gained a reputation for curating exceptional collections that embody the spirit of Africa. This Summer Pop-Up Event in London promises to be a celebration of African culture, craftsmanship, and entrepreneurial spirit.

Attendees will have the unique opportunity to immerse themselves in the vibrancy of African creativity. From intricately woven textiles to bold and contemporary designs, each product tells a story and reflects the rich heritage and diversity of the African continent. Engage with passionate creators, hear the inspiration behind their works, and discover the remarkable talents that Bellafricana’s community represents.

“Our vision at Bellafricana is to showcase the beauty and innovation that Africa possesses,” says Bukky Asehinde, Founder and CEO of Bellafricana, a Nigerian zero oil export Ambassador. “We are thrilled to bring our Summer Pop-Up Event to London, a city renowned for its love of creativity and diverse cultural experiences. Our aim is to bridge the gap between African creatives and the global market, while offering Londoners a unique and authentic shopping experience.” Bellafricana is endorsed by the Nigerian Export Promotion Council, the Federal Government of Nigeria Apex Institution for the promotion, development and diversification of export.

By attending the Bellafricana Summer Pop-Up London Event, patrons not only support and empower African creative entrepreneurs but also gain access to exclusive, handcrafted products that are often hard to find elsewhere. Each purchase made at the event contributes to the growth and sustainability of the creative community, making a tangible impact on the lives of talented individuals and their communities.

Bellafricana’s Summer Pop-Up London Event is a must-attend for fashion enthusiasts, interior design aficionados, art lovers, and anyone seeking distinctive and ethically made products with a story to tell. Join us as we redefine the narrative around African craftsmanship, promote cultural exchange, and celebrate the ingenuity of creative entrepreneurs.

Click here to STOP “N” SHOP a piece of Africa at Bellafricana Summer Pop-Up London on Oxford Street.

Event Details:

● Event Name: Bellafricana Summer Pop-Up London

● Dates: July 31 to August 6

● Venue: 58 Oxford St, London W1D 1BH For more information about Bellafricana and the Summer Pop-Up Event,

Please visit [www.bellafricana.com], register as a vendor at [www.bellafriana.com/pop-up-London], get your free tickets to attend the event here, for partnerships or sponsorship email [[email protected]], stay updated on the latest news and updates by following Bellafricana on social media [@bell_africana, @bellafricanauk].

About Bellafricana:

Bellafricana is a tech-enabled community organization that promotes and enables creative entrepreneurs in Africa. Founded in 2016, Bellafricana serves as a platform to showcase the beauty and innovation of African craftsmanship, connecting creative African-owned businesses with a global audience. Through pop-up events, online platforms, and community engagement, Bellafricana celebrates the diversity, heritage, and entrepreneurial spirit of Africa.

Media Contact: Name: Bukky Asehinde, Position: Founder/CEO, Email Address: [email protected], Phone Number: +44 (0) 800 001 6502

Cute African Names And Their Meaning

Cute African Names And Their Meaning

In Western cultures, we tend to choose names that are perhaps historical, or have been passed down in our families, or represent characters we loved in pieces of literature. But in many African cultures, parents choose names for their children with very strong, complex meanings. Here are 10 totally amazing African names you’ll want to name your children.


This is a name you’ll find a lot in the Igbo language of Western Africa. It means “the past is your strength” or “unity, the past is your strength” implying the generations that came in this family before this baby have built up strength for the baby.


Your baby could grow up to be a great entrepreneur if you give him or her this name. Tendaji means “makes things happen” in Swahili.


If you like the name “Bell” or “Bella” but want something more unique, you can get the same sound from this name, but with a very cool meaning: Ebele means “mercy” and “kindness” and is from the Igbo language. –


This name is from the Twsana language, spoken in southern Africa. It means “success,” which is probably something you thought when you finally finished hours of labour — but also you can pass on good luck and success to your baby.


If you want to steer away from Monica but like some of the sounds, Monifa has a wonderful meaning: it means “I am lucky.” The name comes from the Yoruba culture of southwestern Nigeria and Benin.


It can be shortened to just “Nki” (pronounced Nikki) as a nickname. It means “the best is still to come” or “the future is bright” in the Igbo language.


If you want to remind your child to pay his or her mother respect, name him or her Nneka which means “my mother is supreme” in Igbo.


If you’ve been estranged from your family, or perhaps were put up for adoption as a child and have been looking to build your own family, you’ll love the name Omolara. It means “a child is family” in the Yoruba culture.


Sekai comes from the Shona people living in Zimbabwe and Mozambique. The name means “be humorous.”


You could call your child “Tammy” for short. The name Tamrat comes from Amharic, a Semitic language spoken in Ethiopia. It means “Miracle.”

Source: afkinsider.com

Cultural Appropriation: Should Western Brands Use African Prints?

What is Cultural Appropriation?  According to the Cambridge dictionary, it is ‘the act of taking or using things from a culture that is not your own, especially without showing that you understand or respect this culture’ So my question to you guys is, is it appropriate for western brands such as the Stella McCartney to use Ankara/ African Wax prints in their designs or is it cultural appropriation? Where do we draw the line between appreciation and appropriation? And who decides this? But most importantly, does fashion have a cultural appropriation problem?

MILAN, ITALY – FEBRUARY 21: A model walks the runway at the Gucci Autumn Winter 2018 fashion show during Milan Fashion Week on February 21, 2018 in Milan, Italy. (Photo by Catwalking/Getty Images)

Since I began blogging in 2015, many top designers have faced accusations of cultural appropriation.  In 2015 Isabel Marant was accused of plagiarising the traditional costume of a Mexican community, in 2016  Gucci faced a backlash for showing white models in Sikh-style turbans, in 2017 Vogue was criticized for a shoot in which model Karlie Kloss was dressed as a geisha and in 2018 Zara copied the designs of the famous brand Maxhosa by Laduma. I think it is pretty evident that we have a problem with cultural appropriation but would there be an industry without designers taking inspiration from other cultures? It’s a tough debate.

Dr Delice says  “We are still living in a world where white people and institutions are much more powerful than black and brown people and their institutions.”

As much as I hate to say it this statement is 100 ad 10% true. The fact that it’s 2019 and POC are still underrepresented in the fashion world – particularly the luxury fashion world is extremely sad and heartbreaking. My problem with the fashion industry when it comes to the topic of cultural appropriation is the fact that they choose to hire Caucasian models rather than models of the culture that they’re appropriating. To me that is where we draw the line between appreciation and appropriation. I’m sure you would all agree. Why are the people that inspired your collection not representing it? To me it makes no sense. Second of all I believe that some sort of acknowledgement should be present such as donating a percentage of the profits to organisations in that area that inspired the pieces, it’s only fair.

Should Western brands use African Prints?

Personally I don’t see the problem with it AS LONG as they use BLACK AFRICAN MODELS. I feel like the world is so focused on becoming westernized that we’re constantly looking for approval from these countries yet when it comes to fashion they never ask for ours. Its so sad to me that we live in a society where African Designers are not given enough credit or recognition for their work and it is becoming so incredibly frustrating to see designers consistently working hard and pushing boundaries only for their work to be copied and stolen by much bigger global brands. But I can guarantee you that very soon Africa is going to take over the world and I ensure you I will have a front row seat in the changing of history in this thing we call the fashion industry.

This article was originally published by Ivis for CheckOut Africa on the 11th of February 2019

The Precious African Nut: Kola Nut

[dropcap custom_class=”normal”]Kola nut is native to West Africa though it has found its way to so many other countries. In many West African cultures, it is chewed and it is believed to restore vitality and ease hunger pangs. Kola nuts are an important part of the traditional spiritual practice of many cultures and religion in West Africa, particularly Nigeria. [/dropcap]Continue reading

8 Ways Women Can Make Money From Home

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20 Christmas Gift ideas for Him

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You will admit that they have become quite played out.
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Health Benefits of Hibiscus drink (zobo)

[dropcap custom_class=”normal”] The hibiscus drink has awesome and unbelievable benefits. Hibiscus plants grow in warm and tropical areas and are renowned for their trumpet like flowers. When dried, certain parts of the plant can be used to make beverages that can either be drank warm or cold. [/dropcap]
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African-Caribbean Links: Is it just about skin colour?

[dropcap custom_class=”normal”]I came across an interesting forum discussion a while ago where the theme of the discussion was a university students’ social group that was supposed to bring together African and Caribbean students. One commentator started a fierce debate by suggesting that any link between Africans and Afro-Caribbean was based on race and skin colour only.[/dropcap]Continue reading


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