Nairobi Fashion Week 2026: The Decarbonize Edition That Redefined African Fashion

Adan by Pinima: Fashioned with Culture and Confidence

How Adan by Pinima Is Weaving African Heritage Into Modern Elegance

Every brand has a beginning, but some stories begin with passion stitched into every fold. For Adan by Pinima, that story starts with a love for beautiful fabrics and the joy of creating outfits that make women feel truly seen.

When founder Pinima Boma Isokariari first began her creative journey, it wasn’t just about fashion; it was about emotion, identity, and storytelling through textiles. Every fabric she touched told a story: its texture, its flow, and the way it transformed when worn. To her, design is not merely the act of making clothes but the art of celebrating the women who wear them.

And so, Adan by Pinima was born: a fashion brand that embodies confidence, culture, and contemporary grace.

 

Adan by Pinima afro-inspired fashion

 

 

Where Heritage Meets Modernity

At the heart of Adan by Pinima lies a vision that bridges the past and the present. The brand designs timeless, Afro-inspired ready-to-wear pieces that blend the richness of African textiles with modern, refined silhouettes.

Every piece is a celebration of heritage, expressive, elegant, and deeply connected to culture, while embracing the effortless femininity of today’s woman. From the soft drape of Ankara-inspired fabrics to the clean finish of structured designs, each creation mirrors the strength and grace of the women it’s made for.

The Adan woman is bold yet refined, grounded in culture yet unafraid to evolve. She dresses not just to impress, but to express her confidence, her story, and her essence.

 

 

Adan by Pinima’s Design Philosophy: Elegance With Intent

For Pinima, fashion is not about excess or fleeting trends. It’s about balance, between art and wearability, tradition and innovation.

Adan by Pinima’s design philosophy is built around three timeless pillars:

  1. Authenticity: Every piece carries the heartbeat of African craftsmanship.
  2. Elegance: Minimal yet expressive, each design radiates effortless class.
  3. Empowerment: Clothes that remind women to take up space, beautifully, boldly, and unapologetically.

With intention in every stitch and meaning in every fold, each design honours the modern woman who stays true to her roots while boldly stepping into tomorrow.

 

 

 

Adan by Pinima afro-inspired fashion

Adan by Pinima afro-inspired fashion

Also: Titi Afolabi turned playful crochet days into Hooked by Titi Crochet

 

 

 

The Adan by Pinima Experience: More Than Clothing

Adan by Pinima isn’t just about how you look; it’s about how you feel.

When you wear Adan, you wear a piece of art inspired by culture, crafted with care, and designed to make you feel empowered. The brand’s collections transcend seasons and trends, offering timeless elegance that works effortlessly from day to night, boardroom to celebration.

This fashion experience celebrates the joy of self-expression and the beauty of identity.

 

 

Adan by Pinima: From Fabric to Legacy

Adan by Pinima afro-inspired fashion

 

 

What began as one woman’s love affair with fabric has grown into a brand rooted in meaning, one that celebrates African culture, craftsmanship, and womanhood.

Through Adan by Pinima, Pinima Boma Isokariari continues to create fashion that speaks, not loudly, but powerfully, to the essence of every woman who wears it.

This is not just design. This identity showcases tailored perfection.

Connect with Adan by Pinima

Website: www.adanbypinima.com

Phone: +44 7786 830575
Instagram: @adanbypinima
TikTok: @adanbypinima

Exclusive Interview with Titilayo Amoo, Founder of RTW_by_Teetee

How this Nigerian designer, Titilayo Amoo, founder of RTW_by_TeeTee  is redefining ready-to-wear fashion with African heritage and modern flair

RTW_by_Teetee is a fashion brand inspired by African heritage and vibrant self-expression. Founded by Titilayo Amoo, the brand celebrates boldness, confidence, and individuality through African-inspired ready-to-wear clothing.

From her love for Ankara and Adire fabrics to her passion for storytelling through design, Titilayo’s journey is a vibrant fusion of culture, creativity, and courage. Her story is one of resilience and artistic rebirth, proof that fashion can be more than style; it can be a statement of identity.

Exclusive Interview with Titilayo Amoo, Founder of RTW_by_Teetee

Please introduce yourself and your background

My name is Titilayo, the founder of RTW_by_Teetee. My journey into fashion started in 2019 when I fell in love with designing and sewing. Growing up in Nigeria, I was surrounded by the rich beauty of African prints, Ankara, Adire, and other fabrics that tell stories of who we are.

What truly sparked my journey was my desire for individuality. I’ve always loved wearing unique pieces, and I wasn’t satisfied with others sewing for me. So, I picked up a sewing machine and began creating my own designs, blending tradition with a modern twist.

In 2022, I moved to the UK to study, and while the experience was exciting, it came with its challenges. Being in a new country felt isolating at first. My sewing machine became more than just a creative tool; it became my escape, my connection to home, and my bridge to sharing African culture with the world.

Tell us about your brand. How did RTW_by_Teetee start?

Exclusive Interview with Titilayo Amoo, Founder of RTW_by_Teetee

 

RTW_by_Teetee officially started as a creative passion project, a way to express my individuality and love for African culture. “RTW” stands for ready-to-wear, and “Teetee” is a nickname derived from my name, Titilayo, which means “eternal joy” in Yoruba. The name reflects my personal journey and the happiness I find in creating designs that empower others to express themselves boldly.

From its humble beginnings in 2019, the brand has grown into a celebration of African creativity and craftsmanship. Each piece I design is meant to inspire confidence while staying true to the cultural stories embedded in every fabric.

 

How did you come up with the brand name RTW_by_Teetee, and what does it represent?

Like I said earlier, the name RTW_by_Teetee is deeply personal. “Teetee” reflects my name and the essence of joy that drives my creativity. The “RTW” stands for ready-to-wear, which embodies my mission to make African-inspired pieces that are stylish, accessible, and versatile.

Together, the name represents more than fashion; it’s about identity, heritage, and expression. Every collection is designed to make people feel bold, confident, and connected to something meaningful.

What makes RTW_by_Teetee stand out?

What sets RTW_by_Teetee apart is its seamless blend of African heritage and modern design. I celebrate the beauty of fabrics like Ankara and Adire, infusing them into contemporary silhouettes that appeal to the bold and confident.

Each piece tells a story, crafted with care, designed with authenticity, and made to be versatile for everyday wear or special occasions. It’s not just about fashion; it’s about sharing culture through creativity.

Exclusive Interview with Titilayo Amoo, Founder of RTW_by_Teetee

Exclusive Interview with Titilayo Amoo, Founder of RTW_by_Teetee

Where do you draw inspiration for your designs?

My inspiration comes from my Nigerian roots, the vibrant colours, the bold patterns, and the cultural richness of African prints. Growing up, I was surrounded by Adire and Ankara fabrics, each one carrying its own history and meaning.

These prints aren’t just textiles; they’re art forms. They symbolise identity, pride, and community. Every design I create is a love letter to that heritage, reimagined for the modern world.

Exclusive Interview with Titilayo Amoo, Founder of RTW_by_Teetee

What is your most popular product, and why does it resonate with people?

The Adire bomber jacket has become my signature piece. It’s a perfect example of tradition meeting modernity. Adire fabric carries the deep artistry of African craftsmanship, while the bomber jacket silhouette gives it a fresh, global appeal.

Each jacket is unique, a wearable piece of art that makes the wearer stand out while staying connected to their roots. My customers love that it’s bold, stylish, and effortlessly tells a story.

What challenges have you faced in your business journey?

One of the biggest challenges was starting afresh in a new environment after moving to the UK. I didn’t have a network or an audience, and there were moments of doubt. To stay grounded, I turned to sewing. Creating became my therapy, my escape, and my way of finding community through fashion.

Navigating the business side: marketing, branding, and audience building, was another learning curve. But through consistency, social media, and self-education, I’ve grown step by step. Each obstacle has shaped me into a stronger entrepreneur.

How has your cultural background influenced your brand?

My heritage is the heartbeat of RTW_by_Teetee. Every design celebrates African culture, from the fabrics to the storytelling behind them. Moving to the UK only deepened my appreciation for my roots—it pushed me to share my culture more intentionally.

Each collection is a reflection of where I come from, reminding me that fashion isn’t just about aesthetics; it’s about preserving legacy.

Exclusive Interview with Titilayo Amoo, Founder of RTW_by_Teetee

What milestones are you most proud of?

One of my proudest moments has been showcasing my work at various pop-up markets in the UK. Seeing people from all backgrounds fall in love with African-inspired designs has been incredibly rewarding.

Each event is more than just a sales opportunity; it’s a cultural exchange. Watching people light up as they wear my designs reminds me why I started: to share joy, heritage, and confidence through fashion.

What’s next for RTW_by_Teetee?

The future is bright! I’m currently preparing for my 2025 Summit Collection Launch, a bold new line that will showcase African prints in modern, expressive ways.

In the long term, my goal is to take RTW_by_Teetee global, collaborating with other creatives, exploring new markets, and building a fashion movement that celebrates African heritage and individuality. Ultimately, I want the brand to be more than a label. I want it to be a statement of identity, culture, and pride.

What’s one thing people would be surprised to learn about you?

Many people don’t believe it when I say I sew all the pieces myself! Every stitch carries my personal touch. If I weren’t in fashion, I’d probably still be in a creative field; maybe interior or graphic design, because creativity is at the core of who I am.

If you could give one piece of advice to aspiring entrepreneurs, what would it be?

Stay authentic to your roots. Be consistent, keep learning, and don’t shy away from challenges. Growth happens when you step out of your comfort zone.

Fashion and entrepreneurship as a whole aren’t just about creating; it’s about believing in your story enough to share it with the world.

Connect with RTW_by_Teetee

Instagram: @rtw_by_teetee

If you’ve ever wondered where creativity, culture, and entrepreneurship collide in the most beautiful way, look no further than TALES 2025. This isn’t just any pop-up; it’s a gathering of visionaries, creators, and dreamers who are bringing African creativity to London and sharing it with the world. Over the course of 10 incredible days (July 25th to August 3rd), London will play host to some of the most inspiring African-owned brands across fashion, accessories, food, wellness, and lifestyle. But today, let’s not just talk about products. Let’s talk about the people behind these brands: the founders, the stories, and the passion. Here’s your insider’s guide to the creatives you’ll meet at TALES 2025.          

FASHION BRANDS

Bold Statements. Cultural Pride. Contemporary Craftsmanship.
African fashion continues to lead the conversation globally, not just through fabric but through storytelling, heritage, and bold innovation. These brands are defining what African fashion looks like in this new era.   GIA 1 Fashion: A modern African fashion brand creating bold, elegant pieces rooted in African aesthetics. Expect rich prints, structured tailoring, and empowering designs for women who want to make a bold statement. Outspok’n Clothiers: Lagos-based, this streetwear label is all about boldness, merging culture, art, and fashion in pieces that say something without you having to. RISHI by Ailakoko: Fusing African prints with contemporary silhouettes, RISHI offers both ready-to-wear and bespoke collections that celebrate femininity and culture. Melia by Jade: Feminine, graceful, yet quietly powerful, Melia’s pieces speak to the modern African woman who embraces both tradition and innovation. Ara Lagos: Think Yoruba heritage meets modern luxury. Ara Lagos crafts timeless pieces that tell stories through textures and details. Austine Mali: For the gentlemen, Austine Mali’s bespoke menswear blends African roots with Western elegance, perfect for those who appreciate craftsmanship. Morin O:  A leather goods brand crafting luxury handbags and accessories, proudly made in Nigeria with a global appeal. FIA: Playful, bold, and rooted in African tradition, FIA is for women who love vibrant prints with a modern twist. MAP by Ihekubi: Everyday fashion elevated by African heritage — MAP’s sophisticated designs bring subtle tradition into daily life. Style Envie: Global contemporary trends meet African craftsmanship here, creating versatile pieces that travel well between continents. Never Knowingly Boring: True to its name, this is for the unconventional dresser — bold, quirky, and unapologetically unique. Seraban GH:  Ghanaian vibrance shines through in garments that honour culture while feeling fresh and modern. Abikeiyaleke: Tradition meets contemporary sophistication in this elegant womenswear line for the modern African woman. Sassy by Etty:  Confident, expressive, and colourful designs made for the woman who isn’t afraid to stand out. Ethnik Africa: Sustainability and heritage are at the heart of Ethnik’s mission, with local fabrics and artisans crafting fashion with purpose. Diakwu Cloth: A celebration of African textile artistry, offering innovative yet grounded designs. Cladini: Everyday wear elevated by authentic African stories and thoughtful craftsmanship. Efata by Juba:  Vibrant prints, bold patterns, Efata is joyfully wearable African fashion. Simeogieme:  Luxurious, architectural silhouettes that merge African inspiration with couture craftsmanship. Ebonimode: Timeless pieces that fuse modern trends with deep cultural heritage. Kaykay Brand: Playful, bold, and vibrant fashion with African narratives at its core. RTW by Tee Tee:  Ready-to-wear collections blending heritage with contemporary elegance. Christine Atelier: Timeless, handcrafted garments blending culture and high fashion. Nathanielles: Reimagining African prints for the modern wardrobe through clean, wearable styles. VWH Apparel: Edgy, detailed designs bringing Afrocentric fashion into sharp, modern focus. Keyke Clothing: Fashion-forward, modern, with a firm nod to African heritage. Xclamations UK: Sophisticated, vibrant designs for women who love bold prints and statement pieces. ASHABI FADS: Authentic African designs blending tradition and innovation with style. TwoCrowns Clothiers:  Luxury inspired by royalty, brought to life through modern tailoring. Afribix:  A beautiful fusion of tradition and contemporary design, Afribix celebrates Black culture through fashion. Massassi B: Representing the vibrant spirit of African creativity in every stitch. Nubi Collective:  A collaborative celebration of African identity through thoughtful, expressive fashion. GNATION:  Fashion that empowers the next generation through heritage-driven creativity. SuneV Couture: Exclusive, elegant designs honouring African femininity through craftsmanship. OYAAto:  Meaning “unique,” this brand delivers statement fashion for the bold-hearted.        

ACCESSORIES & LIFESTYLE BRANDS

Thoughtfully Crafted Details That Complete Every Look.
Accessories and lifestyle brands are not just add-ons; they tell personal stories, create conversations, and add colour to everyday life.     FC Accessories:  Bold, culturally inspired pieces designed for the modern, confident woman. Accessory-Ville: Colourful, handcrafted accessories full of joy, creativity, and African flair. FigTree Company: Luxury homeware and lifestyle accessories blending African aesthetics with modern sophistication. Andrew Tabitha: Elegant, timeless accessories designed for the sophisticated individual. Republic of Ruru: Fashion and home accessories rooted in African culture, with a distinctive, modern edge. Scqueeze: Fun, playful lifestyle accessories designed to brighten the everyday. Betza Tribe: Afrocentric accessories celebrating indigenous craftsmanship and culture. Bloomberry NG: Playful, creative accessories honouring African artistry. Deezmundu: Artisanal accessories that blend local materials with a modern touch. Dezapanache: Bold, statement accessories rooted in African traditions. Irinre Adire:  Reviving ancient textile artistry through modern, wearable accessories. Cornucopia Fashion: Curated lifestyle brand delivering distinctive, African-influenced accessories. Budding Blue by Fiolakemi: Joyful, handmade accessories crafted with love and intention. Highball Haus:  Stylish barware and lifestyle products to elevate home entertaining. TALES Merch: Exclusive pieces capturing the spirit of TALES through fashion and lifestyle. Minist:  Creative, playful designs that span fashion, home, and lifestyle.    

FOOD & BEVERAGE BRANDS

 
Taste, Culture, and Celebration of African Flavours.
Nothing connects people like food, and these brands are bringing the taste of Africa to London, one bite (or sip) at a time. Naija Treats: Authentic Nigerian snacks crafted with love, nostalgia, and premium ingredients.   Happy Coffee: Founded by Princess Adeyinka Tekenah, this is Nigeria’s pioneering indigenous coffee brand,  spotlighting homegrown beans with pride.   Teniade Macaulay: Curated gourmet experiences celebrating African-inspired culinary creativity.   Puff Puff Man: Reimagining Nigeria’s iconic puff-puff into fresh, fun treats for the modern foodie.   DODO africa: Putting plantain at the heart of African snacking culture with creative, delightful twists.   Hadassah: Premium Nigerian confectionery and baked treats, rich in heritage and flavour.   Tito by Chef Yemss:  Exquisite baked goods with a Nigerian twist, crafted by Chef Yemss.     Aftrad Village Kitchen: Home-style Ghanaian cooking sharing the warmth and depth of African flavours.   Meliza’s:  Afro-Caribbean treats blending flavours from Nigeria to the islands.   Deshilicious Treats: Handcrafted sweet and savoury African delicacies rooted in tradition.      

WELLNESS & HOME BRANDS

Care, Calm, and Creativity for Body, Soul, and Space.
Home, wellness, and beauty brands remind us to care for ourselves and our spaces with intention and joy.     TDP Home: Homeware rooted in African artistry, bringing texture, warmth, and culture to modern living tells a bigger story of Africa’s rich past, vibrant present, and limitless future.   Elizabeth Divine: Beauty and wellness products inspired by African botanicals and traditional self-care rituals.  

    Behind every brand is a person: a dreamer, a builder, a cultural custodian, using creativity to tell Africa’s story in ways the world can see, touch, and taste. If you’re in London this July and August, meet them. Come hear their stories. Come celebrate African creativity in all its glory. Follow the Journey

Why TALES 2025 Matters

TALES 2025 is more than just a marketplace. It’s a platform for African entrepreneurs, creatives, and artisans to connect with a global audience in London. Every fashion line, every snack, and every handcrafted accessory tells a bigger story of Africa’s rich past, vibrant present, and limitless future. Behind every brand is a person: a dreamer, a builder, a cultural custodian, using creativity to tell Africa’s story in ways the world can see, touch, and taste. If you’re in London this July and August, come meet them. Come hear their stories. Come celebrate African creativity in all its glory.   Follow the Journey Join us at tales.bellafricana.co.uk and follow Bellafricana as we continue to shine a light on Africa’s finest creatives.

TALES 2025: Cornucopia Adorn Brings Everyday Elegance to London

Founded by Abimbola Osunkunle, this Lagos-based brand brings elegance, intention, and timeless beauty to TALES 2025

At TALES 2025, we’re not just showcasing products; we’re telling stories. And Cornucopia Adorn, founded by the ever-elegant Abimbola Osunkunle, is a story worth wearing.

From August 1st to 3rd, Cornucopia Adorn will be live in London, offering attendees a chance to discover handcrafted jewellery that blends African artistry with everyday elegance. The pieces are delicate but strong, modern yet rooted, beautiful, and deeply personal, just like the women they’re made for.

From Dining Table to Design Legacy

What started as a side hobby for Abimbola Osunkunle, a trained economist and former banker, has evolved into a full-fledged jewellery brand cherished by women across Nigeria and beyond.

With a GIA Jewellery Professional Certification and a passion for creating with intention, Abimbola’s designs reflect grace, structure, and authenticity. Her studio in Ikeja GRA not only produces these timeless pieces but also supports and employs young women artisans, fostering a culture of creativity and empowerment.

 

 

Everyday Jewellery, Elevated

Cornucopia Adorn offers versatile collections like

  • Touch of Bohemia
  • Colours of Spring
  • Floral Festival

Each line celebrates different aspects of the African woman: joyful, elegant, bold, and evolving. Whether you’re dressing for a boardroom, a beachside wedding, or brunch with friends, there’s something handcrafted just for you.

 

“Jewelry should make you feel elegant, not just for special occasions, but every single day.”
Abimbola Osunkunle

Discover Cornucopia Adorn at TALES 2025

📍 TALES 2025 Exhibition
August 1st–3rd, 2025
Luxury Promise Showroom, London, UK
Free entry — register at tales.bellafricana.co.uk

Come meet the maker. Touch the craft. Take home a story.

Meet Betza Tribe at TALES 2025 – Bold Fashion

Betza Tribe

You know that feeling when your outfit does all the talking? Bold is what it is! That’s what Betza Tribe brings to the table in every way. Catch them live at TALES 2025.

Betza Tribe is known for classy traditional wear, bringing a modern, edgy vibe to African fashion. Think of it as tradition, but with a cool, confident twist. Their pieces are made for people who want to express their culture while keeping things stylish and up-to-date.

Betza Tribe corporate outfit

Fashion That Feels Like Art

When you see a Betza Tribe outfit, you’ll notice the care in every stitch. Each design is thoughtfully crafted with beautiful fabrics, eye-catching prints, and details that make you feel like you’re wearing a piece of art. Whether it’s a flowing dress or a statement top, Betza Tribe knows how to blend tradition with trendy fashion in a way that feels fresh and exciting.

Also Read: Christine’s Atelier at TALES 2025

Betza Tribe yellow dress

Betza Tribe art

Their Style? It’s a Whole Mood

Imagine wearing flowy dresses with awesome tribal patterns that make everyone go “OMG, where did you get that?” Their combination of textures and colors that pop, bright shades that really stand out, like nature and happiness rolled into one. It’s a whole vibe, and we love it!

Betza Tribe elegance

Level Up Your Look

Betza Tribe isn’t just about fashion, they’re about people. The brand works closely with local tailors and artisans, helping them grow their craft and earn a living. By shopping from Betza Tribe, you’re not only getting a great outfit, you’re also supporting hardworking creatives and helping keep African traditions alive.

Betza tribe self elegance

Come Feel Betza Tribe at TALES 2025

Each piece from Betza Tribe isn’t just an item of clothing; it’s a wearable artifact, whispering tales of ancestral artistry plus modern elegance. They work with local artisans to make sure every stitch screams authenticity.

Planning to attend TALES 2025? Visit the Betza Tribe stand and shop fashion that speaks volumes. Register now for FREE!

 

How To Rock African Fashion

Asooke throwStyling African wears could demand lots of detail and attention, this is because for it to fit into the contemporary world one needs to pay close attention to detail and be aesthetic about it.

Lots of fashion designers have come up with flexible wear designs that could be styled for different occasions. 

Here is a list of ways and places to style up your African wear,

  1.   AFRICAN CORPORATE FASHION

Do you want to infuse your African wear into the corporate world? Do you often attend business fairs, meetings, and conferences and you need the best styling ways to fit into these places and not look too traditional. The idea behind slaying an African outfit successfully is to keep it classy and simple at the same time.

Michelle Midi Oeclat

O’Eclat Designs, an ethical Nigerian brand, makes use of premium leather, to craft beautiful handmade bags, with some having beautiful African design prints, these bags can be combined with nice suits/ jackets or beautiful gowns. You will just stun in this fabulous look and have eye-rolling. These bags are made of African fabrics and could be used to fit into the contemporary style of dressing. These beautifully made African bags will suit perfectly with corporate dresses or corporate trousers and suits.

 

Morin O has also put together collections of African-inspired bags, wallets, belts, and slippers. Morin O’s handcrafted bags will always do well in your corporate world, Men’s bags are not left out, quality men’s bags for the corporate world. No matter the occasion, you can’t go wrong with a well-sewn colorful fabric made with rich leather sourced from Nigeria.

 

     2. AFRICAN SOCIAL FASHION

 There is a funny saying ‘’Eni o wo Ankara o je semo’’ meaning; that the guest who does not wear uniform fabric popularly called ‘’aso ebi’’ will not eat at the social gathering. The fabric is worn particularly and uniformly for celebration. On a lighter note, it may serve as a gate pass to several social events. African print is usually worn to social events such as weddings, burials, religious gatherings, and a lot more.

Ethnik Africa is a global brand inspired by ancient asooke craftsmanship of western Nigerian and African culture. This brand is known for making beautiful loafers, travel bags, asooke inspired sneakers, that can comfortably be worn to formal gatherings. It can be worn in jeans, jumpsuits, gowns, skirts, or even shorts, traveling bags, sneakers, etc.

Adorning yourself with African wear to socials could be very versatile and flexible. It is popularly known to be worn mainly in African countries though it is slowly being adopted by the western world. Several celebrities have been seen to embrace this trend, a couple of western celebrities such as Rihanna, Beyonce, Sia, and others have been seen rocking African fashion dresses and bags for several outings. This is a big win for the African fashion industry, though slowly but surely, the aim is for the whole world to finally embrace this trend into their culture and social lives.

 

      3. AFRICAN HANGOUT FASHION

There are times you simply need an easy-going style to wear for hangouts, small parties, dinners, or dates. Ankara shorts, crop tops, skirts, and gowns could be your best guess. Ankara/ Adire pullovers and tops are flexible in their utilization and styling and ought to be a staple in each woman’s closet. Ankara coordinate sets are easy to wear as you can rock them with trousers or gowns and skirts. If free wear for fashion lazy or work-free day. The African hangout is a series of ready-to-wear items that one just picks up from the wardrobe.

Ethnik Africa bowler hats

 

Mimiremi Textiles; Proudly Hand Printed In Lagos, Nigeria

The African culture is rich, strong, colorful, diverse and powerful. Mimiremi textiles new collection of prints titled ‘OTU’, which means ‘1’(ONE) in Igbo language has its strength both in the pattern and the symbolic nature of the number one.

 

Speaking about the new collection, Aderonke Jaiyeola, founder of Mimiremi Textiles said, “I remember vividly that cool Saturday afternoon in 2012, light drizzle of rain dropping on me and the table in front of me as I struggled to print 2 yards of fabrics in front of the house using the screen printing method. Discouraged by the stress of the work and the imperfect print I made, I ventured into other things.

For many years I’ve had the passion to help designers create unique Custom made designs for their brand without stress. Earlier in the year, I was determined to start printing our fabrics in Nigeria. Despite big hurdles, disappointments and sleepless nights, I am happy to finally present our first collection of hand printed fabrics to my dear friends and colleagues…’ OTU (NO 1)”.

Hand printed textiles from Mimiremi  the Otu Collection
The Otu Collection From Mimiremi Textiles

Aderonke was also delighted to let us know that now;

  1. All can now print exclusive patterns and fabrics from Mimiremi locally without travelling over land and seas.
  2. The brand now help fashion designers create awesome prints they’ve been dreaming of without paying high shipping/custom duty.
  3.  By producing locally, Mimiremi is able to achieve the following goals in line with the United Nations Sustainable development goals, They support Goal 1 (NO poverty), Goal 8 (Decent work and economic growth), Goal 9 (Industry and Economic growth) and Goal 10 (Reduced inequalities).
  4.  The brand can now proudly print ‘Made in Nigeria’ on their products.
  5.  You can be sure of having unending collection of fresh prints from their studio.

At Mimiremi Textiles, it is not just about fabrics, It’s about the rich African story that is told through the prints.
With the creative industry in Nigeria gaining unprecedented international exposure, the industry has been seen as an alternative to the nation’s dwindling oil fortunes.

One part of the creative industry is fashion and their raw material is textiles (fabrics), with the average Nigerians love for fashion and asoebi, if Nigeria can produce their own fabrics ( which Mimiremi is now doing), coupled with the design talent, the sky will not be the limit for the industry.

As a closing remark she said, ” as we launch our first collection of fabrics hand printed in Nigeria ‘OTU’, I look forward to the day when other African countries will begin to depend on Nigeria for their supply of fabrics.”

To Contact Mimiremi;

Email: [email protected]

Call; 08034898474

Connect on Instagram; Mimiremi

Why Naomi Campbell believes Africa should guard its fashion and fabrics jealously

Africa should guard its fashion and fabrics jealously to stop the western world coming in and making a fortune from them, says one of the world’s best known supermodels.

Naomi Campbell– draped in an elegant gown, in the colours of a peacock with a flamboyant head wrap crowning her towering six foot frame, took to the stage Friday at the Durban International Convention Centre, South Africa for the FORBES WOMAN AFRICA Leading Women Summit.

“Africa needs to keep its fabrics to itself,” said Campbell.

Campbell is known as one of the longest working supermodels in the world and she hopes the continent can make more out of her fashion world. She believes that African prints and designs can be but exported profitably.

Campbell was the epitome of fashion on stage and appeared to practice what she was preaching.

“It’s Marianne Fassler,” said Campbell proudly of her frock. Fassler is one of South Africa’s pre-eminent fashion designers, who has worked with Campbell before. Elevating African fashion and its designers is a passion of Campbell’s, who has spent 33 years strutting down the catwalks of the world.

“My passion and drive is to see this continent of Africa be as great as it should be,” said Campbell.

The self-styled rebel, Naomi Campbell, was in Durban, South Africa to address leading women from across the continent and the world over.

Today marks the 44th celebration of International Women’s Day. The official date, March 8th, was recognised by the United Nations in 1975 and is a public holiday in many countries across the world.

“We should have more than just one international women’s day, because we do so much,” insisted Campbell.  As well as fine jewellery, Campbell wears many hats. She has spent over a decade working on charitable causes with organisations such as UNAIDS and says that other than empowering women’s health, making sure young girls are educated and self-reliance is very important to her.

Culled from CNBC Africa

CBN To Set To Revive Nigeria’s Textile Industry

The Central Bank of Nigeria (CBN) has announced plans to revive Nigeria’s textile industry, unveiling measures that will see the development achieved. To this effect, the CBN has placed a restriction on forex access to importers of textiles and other clothing materials into the country. Henceforth, importers of textile and textile materials will not be able to purchase foreign exchange from banks and Bureau de change as well as other operators in the official foreign exchange market.

The announcement was made by the CBN Governor, Mr. Emefiele, at a meeting with textile industry stakeholders which held in Abuja last week.

“Effective immediately, the CBN hereby place the access to FX for all forms of textile materials on the FX restriction list. Accordingly, all FX dealers in Nigeria are to desist from granting any importer of textile material access to FX in the Nigerian Foreign exchange market.”

According to Mr Emefiele, the restriction will boost the domestic textile industry as well as create jobs for Nigerians. He noted that the apex bank would initially support the importation of cotton lint for use in textile factories, with a caveat that such importers will begin to source their cotton needs locally beginning from 2020.

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