The African culture is rich, strong, colorful, diverse and powerful. Mimiremi textiles new collection of prints titled ‘OTU’, which means ‘1’(ONE) in Igbo language has its strength both in the pattern and the symbolic nature of the number one.
Speaking about the new collection, Aderonke Jaiyeola, founder of Mimiremi Textiles said, “I remember vividly that cool Saturday afternoon in 2012, light drizzle of rain dropping on me and the table in front of me as I struggled to print 2 yards of fabrics in front of the house using the screen printing method. Discouraged by the stress of the work and the imperfect print I made, I ventured into other things.
For many years I’ve had the passion to help designers create unique Custom made designs for their brand without stress. Earlier in the year, I was determined to start printing our fabrics in Nigeria. Despite big hurdles, disappointments and sleepless nights, I am happy to finally present our first collection of hand printed fabrics to my dear friends and colleagues…’ OTU (NO 1)”.
Aderonke was also delighted to let us know that now;
- All can now print exclusive patterns and fabrics from Mimiremi locally without travelling over land and seas.
- The brand now help fashion designers create awesome prints they’ve been dreaming of without paying high shipping/custom duty.
- By producing locally, Mimiremi is able to achieve the following goals in line with the United Nations Sustainable development goals, They support Goal 1 (NO poverty), Goal 8 (Decent work and economic growth), Goal 9 (Industry and Economic growth) and Goal 10 (Reduced inequalities).
- The brand can now proudly print ‘Made in Nigeria’ on their products.
- You can be sure of having unending collection of fresh prints from their studio.
At Mimiremi Textiles, it is not just about fabrics, It’s about the rich African story that is told through the prints.
With the creative industry in Nigeria gaining unprecedented international exposure, the industry has been seen as an alternative to the nation’s dwindling oil fortunes.
One part of the creative industry is fashion and their raw material is textiles (fabrics), with the average Nigerians love for fashion and asoebi, if Nigeria can produce their own fabrics ( which Mimiremi is now doing), coupled with the design talent, the sky will not be the limit for the industry.
As a closing remark she said, ” as we launch our first collection of fabrics hand printed in Nigeria ‘OTU’, I look forward to the day when other African countries will begin to depend on Nigeria for their supply of fabrics.”
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