Creative Gifts For Him

Talking to a male friend of mine some days ago, and he just would not stop lamenting, for friendship sake, I asked him what the issue was. Apparently, he didn’t get a gift from anyone, including me. Oh well, the excuse of course was, I had no idea of gifts for him.

Now that I think of it though, are there really no gifts for him? Even though I gave him that reply, I sincerely didn’t believe it, in fact the reason I gave him that response was because it was the quickest response I could come up with. But now, I am looking to make amends.

From conversations with female friends, I know I am not alone. So, allow me to help you with some creative gifts for him. ‘Him’ here can be your friend, husband or father, so keep reading as I show you some creative gift ideas for him.

Foot wears;

Let’s start from the very obvious ones like shoes. What happened to having the good old quality foot wears as a gift? I can already think of your excuses, you are probably looking for something affordable and of good quality. Well, I gotcha you, check out these shoes from brands I love and I know you will too; gifts for him from moroks xpressiongifts for him from ethnik

gifts for him by Kspenggifts for himWhat were you saying again? Amazing foot wears for him.

There is more, keep reading!

Clothing Items;

You saw that right dear, you can get him clothes or little pieces he could use in dressing up. No! It doesn’t have to be expensive, and I have some ideas that could work. Check them out below;

gifts for him gifts for him gifts for him gifts for him gifts for him

What do you think? Those are just a few clothing items you can get and like I said, they don’t cost a fortune. I trust you like what you have seen so far but that is not all, stay with me for more.

Bags;

You are probably wondering if men carry bags right? Yes, they do! Let me show you a few samples; gifts for him

gift for men

gift items

Did you say men don’t use bags again? Lol!! Well, just in case you had a doubt, by now you should be convinced. That’s still not all, let’s continue.

Office Decor;

Yup, not all gifts are worn you know, so how about gifting him some decor items for his office? You still don’t get the gist? There are pictures below. scroll to see what I mean.

gifts for men gifts for him

At this point, if you still say there are no gifts for him, I have no words oh! LOl!!

I believe with this few points of mine, I have been able to convince and not to confuse you that there are more than enough gifts for him.

Effective Ways to Grow your Business and Get More Global Customers

One of the major goal of every business is to grow both nationally and globally in order to attract a large customer base and make sales; but honestly, making sales is one of the most important thing; for me of course, and I am sure you agree.

Push aside the question of how you can grow your small business into a large business and focus more on strategies to grow your business, and how to expand your small business in order to get more customers.

Although, one of the questions we forget to ask ourselves is if our business can actually succeed in the international market. The international market is quite competitive, but easy to break into. Thinking your business will survive globally does not necessarily mean it will. That is why you need a new strategy.

If you truly want to expand your customer base globally, then you need to focus on your business strategy and the growth of your business such that it attracts more customers. Click here to find out you can start the process of taking your business globally.

Before you launch a new strategy, take a minute to ask yourself: “Will this attract customers who will pay for my products?” “Will this take my business globally?” “Will I use this strategy in the long run?” and most importantly, “How will this affect my business?”.

If you have positive answers to these questions then go ahead but if there are loopholes, then worry not because I have some effective ways with you can grow your business and get more customers.

1. Do You Know Your Customer Base?

You just cannot grow if you do not know your customer base.

An entrepreneur who sells kids clothing cannot market to teenagers because they are not the ideal customer base but, an entrepreneur who sells video games and markets to teenage boys is bound to make sales. And with the right tactics, can retain them as customers.

In a business, new/existing customers breathe life into a business. Imagine a business without customers; it certainly cannot grow because they keep your company running as your business is “for them”.

As such, you should know who your consumers are. Know who you are targeting, think about their pain point and find out how your products can make their lives better.

grow your business
Photo Credit: brushyourideas.com

You should also avoid targeting everyone in the market and instead, narrow down your ideal customer. For example, imagine someone who sells iPhone cases targeting every phone user in the market when there are Samsung users, Techno users and so on. What if there are very few iPhone users in his locale? That means little or no business for him.

Few products interests a vast majority of people, and targeting everyone in the market will prevent you from making sales or even developing targeted strategies to attract customer. If you do not know your customer base then your business cannot grow because you will keep going after the wrong people.

2. Are You Making Use of Social Media?

Social media is such a powerful tool as it connects everyone around the world; making it the best place to reach a more global audience and market your products.

There are so many social networks to choose from. From Twitter to Instagram, Facebook, LinkedIn, Whatsapp, Snapchat, Youtube, Reddit, Tumblr, etc, you can practically market your products on different channels and expand your bsiness.

Bellafricana personally makes use of different social networks like Facebook, Instagram, Whatsapp and Twitter, with us also making use of IGtv on Instagram. If you have ever wondered how Bellafricana is always in everyone’s face, then you know now; because we use the power of social media.

grow your business: social media
Photo Credit: neilpatl.com

In order to reap all the benefits of social media, make sure you are on all of the major platforms (Facebook, Instagram, YouTube, Twitter and Snapchat), and are constantly updating all your social media accounts on a daily basis so it reaches a wider audience.

You also need to find out which social media works best for your business so you can promote more there while still using the other accounts. For example, a lot of people have more followers and make most of their sales on Instagram; but it does not stop them from using other social networks.

The best part of social media is that it is easier to engage with prospective customers thus building trust between you and your customers. It also makes it very easy for people to talk about and share your products and services thus putting it in the eye of a wider audience.

You can as well consider social media ad which is another great way to reach a wider audience because you can target a specific audience of your choice and have your products seen by thousands or even millions of people around the world. The effect of social media on your brand cannot be over emphasized!

3. Do You Use Testimonials?

You cannot build trust if there are no testimonials from people either on your social media account or your website. For the purpose of advertising and promotion, quality testimonials showing past customers review of your products or services attracts customers who may just scroll past your page.

If customers do not come to you with their experiences, go to them, ask for their experiences and use it. For example, if you teach digital marketing, you want to gather all the reviews from your past students on your website so your business looks as credible as possible. Did your student make 3 million Naira from an ad in less than two weeks? Use it!

grow your business
Photo Credit: orbitmedia.com

I own a skincare business on the side and whenever I get a review from a customer, one that is really good and credible, you better believe I will use that testimonial on my business page  to capture the attention of new customers and show people that my products are good.

Without testimonials your business is not likely to grow very fast so do not be humble about your accomplishments, post those testimonials and show the world what people have benefited/earned from doing business with you.

However, in the case where you own a website, where should you put testimonials? Well, you want to put it where people can easily see it. So it is best to put it on the product page or next to the product it mentions, and on your most popular page where everyone will see it.

4. Have You Created a Website?

Small businesses also need a website too. You are not likely to break into the global market if you are still operating your business on social media.

For the purpose of professionalism, owning a website/online store is just the way to go. Although, many people wonder how to grow their business online or what strategies they can use to grow their business. Click here to find out how you can grow your business online.

Thankfully now, almost everyone in the world owns a phone/laptop and can operate it. It has become much easier to search Google for what you need, which is where owning a website becomes useful as Google is likely to show websites in the search results than social media accounts.

grow your business
Photo Credit: wix.com

For example, if you search for Natural Organic Products, Google is likely to bring out www.beautifullynappy.com/ where you can shop for any organic product you want. Skincare entrepreneurs who still operate on social media are not likely to have their social media pages come up in the search results when online stores/websites are taking over.

Most people now trust online stores compared to social media stores because it seems more credible. So if you want to expand your business globally, you should consider having an online store/website. Or you can consider selling on other international market places like Amazon, eBay, etc.

Your online store/website is like your personal billboard where you can advertise your products in order to ensure your products are in the public eye. And with the right SEO techniques, you can ensure your website and products rank well on search engines.

5 Lessons in Life People Learn Too Late

There are a lot of things no one teaches you about life; except those brief moments your parents talk to you and give life advices that end up being useful at some point. Some lessons you learn from people around you and others from your personal life experiences but not everyone actually learn anything till it is too late.

Some life lessons you learn as a kid play an important role in determining your future because every life lesson learned at whatever point in your life affects your mindset. I am a huge fan of learning because no knowledge is wasted and it will always impact my future and how I go about life; and I would rather learn a good lesson than learn from my mistake.

I came across these 5 five lessons in life people learn too late, collated by Evan Carmichael and I learned quite a lot from it. He gathered advices from different notable people and it inspired me because I enjoy learning from people who are already successful.

Are there some mistakes you have made due to a situation you handled wrongly? You do not have to make any mistake because when you learn, you do things better. Here are some inspirational life lessons for you to take note of before it is too late.

1. Don’t Sleepwalk through Life (Warren Buffett):

Sleepwalking through life is basically going about life unconsciously without thinking of the future or having a clear vision; hoping that someone will take over. Buffett explains this by simply saying you should look for a job you would take if you did not need a job instead of expecting everything to be great; saying “I will do this and I will do that”.

He further says you really want to do what you love doing and you will not find it on your first job so keep searching till you do; which simply means you should try to find your passion/purpose.

2. Live Life without Fear (Will Smith):

Lessons in Life
Photo Credit: YouTube (Grasp Power)

According to Smith, he would suggest people to take a daily confrontation with fear. He says fear tells lies, holds you back and makes you overthink things but, once you face your fears, everything after that becomes blissful and you begin to wonder why you were scared in the first place.

In his words, “the point of maximum danger is the point of minimum fear.” He also says God placed the best things in life on the other side of terror so the best thing to do is to face your fear.

3. Stop Complaining (Gary Vaynerchuk):

To Vaynerchuk, it takes understanding to realise you live in a world where you are blessed with so much opportunities; yet you complain.

Complaining, to him only prevents you from enjoying the good things of life as you fail to see the blessings all around you when you complain about what you have/don’t have. You could be in worse situation but you are not so instead of complaining, take a step back and recognise how blessed you are.

4. Know Your Destination (Simon Sinek):

According to Sinek, when given a clear destination, you naturally use your own creativity, renovation and problem solving abilities to overcome every obstacle to get to your destination because the destination is more important than the route.

He gives an example of when he tells someone to go somewhere in a “straight” direction and while the person is going, he puts a chair in front of the person. The person can either come to a halt and not go further because of the chair which is an obstacle, or that person can make a turn and go in another direction in order to get to the destination.

He says the obstacle for both people is the same but if the destination is clear, the obstacle becomes easy to overcome and if there is no clear destination, you will keep coming to a halt. A short life lesson learned already.

He goes on further to say successful measurement is not just about the steps you take but making sure these steps take you to your destination thus, you should know your destination, set your goal and overcome the obstacle.

5. Enjoy Life (Jack Ma):

This is self explanatory. To Ma, the world is so wonderful so why burden yourself working constantly? It is best to retire early and enjoy your life!

Watch the video below:

[embed_video]https://www.youtube.com/watch?v=2mlZFar2iLA[/embed_video]

Why Buhari Finally Signed the AfCFTA Agreement and What This Means for Nigerians

AfCFTA/African Continental Free Trade Agreement is a trade agreement with the sole aim of creating a single market, free movement and an African single-currency union.

The idea of free trade is to reduce trade barriers and increase the trading of goods and services between member states thus protecting local markets and industries. So far, 54 states have signed the AfCFTA agreement, and it has Ratification by 22 countries thus, making the AfCFTA agreement effective.

Nigeria was one of the last countries to sign the AfCFTA agreement as Nigerian President, Muhammadu Buhari avoided signing the agreement both on March 21st, 2018 and July 21st, 2018 because he felt Nigeria could not do anything that would undermine local manufacturers and, they also needed to consult with local, indigineous businesses so as to ensure private sector buy-in to the agreement in order to  prevent anti-competitive practices.

AfCFTA
Photo credit: Saharareporters.com

Luckily for Nigerians, on July 2nd, 2019 Muhammadu Buhari announced the signing of the agreement and, on July 7th, 2019, the agreement was signed; making Nigeria one of AfCFTA countries with free trade benefits. Why then did he sign the agreement after the prolonged refusal to do so?

He said in a statement: “Nigeria wishes to emphasize that free trade must also be fair trade. As African leaders, our attention should now focus on implementing the AfCFTA in a way that develops our economies and creates jobs for our young, dynamic and hardworking population.

“I wish to assure you that Nigeria shall sustain its strong leadership role in Africa, in the implementation of the AfCFTA. We shall also continue to engage, constructively with all African countries to build the Africa that we want.”

AfCFTA, just like Bellafricana is a platform that enables indigenous manufacturers of Made In Africa goods to market and sell their products/services to their consumers whilst building local wealth (click here to find out how you can join the Bellafricana platform).

One of AfCFTA’s goal is to transform trade in Africa but, what does this mean for Nigerians? What are the advantages or benefits of AfCFTA to Nigerians now that the agreement has been signed?

AfCFTA increases access to higher-quality products; allowing consumers to buy better-quality, locally made products at a lower price thus, driving economic growth and increasing trade (click here to know how you can increase your sales and grow your business).

It requires local businesses/manufacturers to adapt to the shifting demands of the marketplace. These adjustment is what fuels long-term growth as manufacturers begin to produce based on what is actually demanded thus, driving competitiveness and growth.

It reduces the importation of international goods as well as import-input costs, thus reducing the cost of production in Nigeria whilst promoting the growth of Made in Nigerian products.

It also enables workers and resources to be used productively thus, promoting a dynamic economy whilst creating new job opportunities, higher wages and investments.

Be Successful: 6 Pieces of Life-Changing Advice from Mark Zuckerberg

Life is a journey and in the end, we all aim for success regardless of what we do or where we find ourselves. Mark Zuckerberg, being one of the richest man in the world has been one of my greatest inspiration of all time because he started something small that turned into a global success at a very young age.

He also showed me that it is very important to surround yourself with people who share the same goals because social bonds are critical in achieving success and any wrong move can affect your success.

I came across this 6 Pieces of Life-Changing Advice from Mark Zuckerberg, put together by Evan Carmichael and it inspired me so much that I decided to share this advice; with the intention that it inspires you too.

Do you need any form of inspiration to keep you going? Need some life-changing advice in order to push you towards achieving your goal? Or you are simply a Mark Zuckerberg fan like I am? If “yes”, this is for you!

Keep reading to find out how you can transform your life and achieve your goals.

Image result for mark zuckerberg
Photo Credit: Stanford.edu

6 Pieces of Life-Changing Advice from Mark Zuckerberg

1. Make Mistakes: To him, you should not bother trying to avoid making mistakes because mistakes are inevitable when you start a business. Make these mistakes but learn from them and keep going because nothing is impossible; just do not give up!

According to Zuckerberg, he has made a lot of mistakes in the course of running Facebook for example, choosing HTML5 for developing the mobile app instead of using the native approach in 2012. Despite this mistake and many others, Facebook has grown and expanded.

2. Create Change: Zuckerburg’s main aim for creating Facebook was to connect people, create a community and give everyone a voice, even before he thought about building a company out of it.

His passion for creating this change kept him going because he wanted to build something that would last for a long time and thus, build the change he cared about.

If he had started Facebook with the sole aim of making money, he probably would not be as successful as he is now but, because he wanted to create a change in the society, his passion for this mission was what drove him to create something that ending up becoming a global success.

3. Just Get started: At 19, in the university then (with very little software), when he sort out to start Facebook, he had very little idea of what he wanted to do as he knew nothing about connecting people; but as he started working on it, the ideas became clearer.

He built Facebook with little knowledge just to connect people in his school and from there, he expanded to other schools as well as other places beyond school.

He didn’t wait to have everything in order or have all the ideas at the palm of his hand because, in his words, “waiting to have it all together prevents you from starting” so, just start!

4. Be Proud of What you do: Zuckerberg’s aim was to enable connection between people all over the world and give them a voice.

Although, this voice is being misused now by many in the form of communicating hate speeches, etc, he has not lost sight of the positive things because through his tools, more and more people keep getting a voice, small businesses/companies use his tools to hire people, jobs are being created through these tools and, small businesses are getting a voice that previously, only big companies had.

In 2007, he became the world’s youngest self-made billionaire at the age of 23. Time Magazine named him among the 100 wealthiest and most influential people in the world, alongside its “Person of the Year” award in 2010.

Also, in 2010, he was named number 1 on on the Top 100 Most influential people of the Information Age by Vanity Fair Magazine and was ranked number 16 on The World’s 50 Most Influential figures in the New Statesman’s annual survey.

Mark Zuckerberg
Photo Credit: Time Magazine (time.com)

He also ranked number 10 on Forbes list of The World’s Most powerful people in 2016 and in 2018, he became the only person under 40 in Forbes Top 20 Billionaires list, and the only person under 50 person in  Forbes 10 Richest People list; just a name a few achievements.

5. Take Risks: In his words, “the biggest risk you can take is not taking any risk”. Zuckerberg took lots of risks in the course of running Facebook without knowing what the outcome would be because to him, if you do not make the necessary changes and you remain stagnant, you will fail.

Years after he started Facebook, 2006 to be precise, Yahoo offered to buy it for a billion Dollars and although Zuckerberg turned down that offer which at that time was a big risk to take, and which people around him saw as a mistake, he took the risk regardless and now, has gained over 70 billion Dollars so far with an average of 6 million dollars per day.

6. Take on Big Challenges: Zuckerburg’s mission was just to connect a few people but, he ended up connecting people all over the world. Following Facebook’s success a few years later, in 2006, it had 100 million users.

In 2011, it had over 350 million users but, as some point, Zuckerberg aimed for creating a software to accommodate up to a billion people.

It seemed impossible at that time as it had never been done by anyone but, he took the challenge and now, Facebook has over 2 billion active users worldwide.

That is it! I hope you learned a lot and found some inspiration to keep you going with whatever you are doing.

Remember, it will be hard at some point, there will be mistakes, there will be moments of self doubts and disappointments but, you have to keep going because if it were easy, there would be no Mark Zuckerberg! He is proof that hard work, determination and passion pays off in the long run.

Watch the video below:

[embed_video]https://www.youtube.com/watch?v=au9pGuVQd5U[/embed_video]

 

Meet The Founder Of Ovelly Naturals – Exclusive Interview

In this exclusive interview, I had the privilege to learn about the brain behind Ovelly Naturals, and how she started an amazing natural skin care brand here in Nigeria, that  caters for the African Skin and protects it from dangerous chemicals. Olubukola birthed her business while on a quest for safe and non-toxic skin care products.

Continue reading

West Africa’s Biggest Leather Fair Is Back!!!

The third edition of the Lagos Leather Fair will hold on the 7th and 8th of September 2019, and will bring together, under one roof, the major stakeholders along the leather value chain. Over the two days, leather designers of handbags, footwear, furniture and small leather goods will congregate to showcase their products to a discerning audience.


The last two editions have succeeded in creating incredible exposure for the creators and designers of finished leather products, and has helped shed light on an industry which has been described as the ‘next gold mine’. The Fair has proven that by showcasing Made-in-Nigeria products on a continuous basis can only increase visibility and access to market, drive job creation and positively impact revenue. There is a need to provide an enabling environment that will help create dignified employment, build and increase capacities that will gradually bring about commercial-level production.

This year, the fair, themed, ‘ADVANCING THE CONVERSATION’, is all about a call to action. Steps must be taken to enhance the creative efforts of practitioners across the value chain, and aggressively upscale the skills of artisans within the industry. It has become obvious that there is a need to provide an enabling environment and invest in everything necessary to build capacities across the supply chain in order to achieve commercial-level production and well finished, higher-value exportable products, and in so doing, create dignified employment. The time has come to advance the conversation so that the Fair’s objectives of growing a skilled workforce, aspiring to global standards and achieving enhanced marketability can be met

The event will feature masterclasses and creative workshops by a host of industry experts, and delight our audience with amazing catwalk presentations. Apart from the leather designers, tannery owners, manufacturers of finished leather goods, suppliers of machinery, tools and equipment, and suppliers of accessories and components will also be present. Finally, retail experts, and branding and marketing professionals will be in attendance to share their knowledge and expertise.

NEPC restores AGOA visa stamp to exporters

The Nigerian Export Promotion Council (NEPC) has re-introduced the African Growth and Opportunity Act (AGOA) Visa Stamp to exporters to ensure that they participate and benefit more from the Act before it expires in 2025.

AGOA is an act of parliament passed by the United States Congress in 2000. Also referred to as Trade and Development Act, it was meant to assist the economies of sub-Saharan Africa and improve economic relations between the U.S and the region.

AGOA is currently in act until 2025. After completion of the initial 15-year period it was extended by one more decennium, including newly added products. The products newly covered by the legislation include items such as:

  • Agricultural products
  • Apparel and footwear
  • Motor vehicle components
  • Chemicals
  • Wine
  • Steel

So why is this act interesting for you as exporter? AGOA provides Nigerian exporters with numerous attractive advantages in doing international business:

  • Duty-free access for eligible products to USA
  • Significant competitive tariff advantages over non-AGOA countries
  • Encouragement of regional integration and production sharing among beneficiary countries
  • Security of the act ensured until 2025

To be duty-free eligible under AGOA, US customs requires a certificate of origin and an AGOA stamp on a commercial invoice. These documents are needed in addition to the always required documentation for imports. You cannot apply for AGOA certification in the US. It must be done by yourself in Nigeria.

If you want to benefit from AGOA, contact the regional NEPC-office in Lagos via, email [email protected]  or [email protected].

Speaking at the NEPC workshop on AGOA Visa Stamp utilisation in Lagos, the agency’s Executive Director, Mr. Olusegun  Awolowo, said AGOA was also meant to forge stronger commercial ties between Nigeria as well as other qualified African countries and the United States.

Represented by the Deputy Director, National Office on Trade, Mr. Saave Nanakaan, Awolowo said AGOA was meant to help integrate Nigeria and other African counties into the global economy.

 

He said the extension of the scheme to 2025 was because many African economies such as Rwanda and Uganda performed better than Nigeria under the scheme.

Visa Stamp, which was introduced on January 18, 2016, took effect from February 8 of the same year. It was another step to further simplify U.S market access of textiles and garments from AGOA-eligible countries.

Under the process, the Office of the U.S. Trade Representative has directed U.S. Customs and Border Protection to permit importers to submit electronic images of appropriate export visas when claiming preferential treatment for textile and apparel products under the Act.

Textile and apparel goods from an AGOA beneficiary country will only receive preferential duty treatment once a visa arrangement is established. Visas are issued by the government of beneficiary sub-Saharan African countries.

Tips For Visiting Marrakesh During Ramadan

With Ramadan generally meaning a wind-down all over the Muslim world, you might expect that the red city of Marrakesh shuts up shop for the month, but that isn’t exactly the case. While the holy month means that many in Muslim-majority Morocco will be fasting during daylight hours, that doesn’t mean that Marrakesh is in any way off limits (though it might make finding an end-of-the-day beer a bit harder).

For travellers, the main difference will be the shortened opening hours, as many business and sights close either earlier in the day or for a chunk of the evening as Muslims gather together to break fast in a meal known as iftar. Here are some tips on visiting Marrakesh during Ramadan.

Enjoy the quiet streets

Much of Marrakesh’s old city will be quieter during the days in Ramadan as locals choose to spend the fasting days relaxed at home and then venture out at night. For those put off by medina crowds, it could be an excellent time to traverse winding streets that would otherwise be swamped. Food markets get busy again during the afternoon as people prepare for the large evening meal.

Find an iftar dinner

Stories abound of travellers being called in off the street by friendly Moroccans for the nightly iftar celebrations when Muslims break the day’s fast with a communal meal. Whilst serendipity might strike for you, if you want a definite dinner, it’s best to look at local restaurants. Noted culture-hub-turned-restaurant Cafe Clock offers a nightly iftarbuffet for Dh70 a head.

Dry month?

While not impossible, alcohol will be harder to find all over the country during Ramadan with some Muslims refusing to even touch the bottles during the holy month. Larger hotels aimed at tourists are likely to still serve booze though many smaller bars will close for the period or stay open while not serving alcohol. The popular 68 Bar A Vin, as one example, will close for the whole month. Supermarket alcohol shops will sometimes be open but might ask to see your passport as proof you’re not a local. The extra hassle means it might not be a bad idea to spend the trip sober; swap your end-of-the-day beer for a stop at the juice carts on the Marrakesh’s central Djemaa El Fna square.

Move your action to the night time

Though the quiet days and rising temperatures might give the city a listless feel during Ramadan, Marrakesh will very much come alive again at night. Many Muslims, having broken fast at sundown, will then head out to meet with friends and family late into the evening. Consider indulging in the greatest of past times: the afternoon nap, and then staying up later into the night as Djemaa El Fna and the nouvelle ville fill up with full stomached Moroccans looking for a friends and fun.

This article was culled from lonelyplanet.com

SA textile union welcomes H&M deal with SA designer

The Southern African Clothing and Textile Workers’ Union (SACTWU) has welcomed the announcement today by Swedish global retailer H&M that it will be collaborating with South African designer, Palesa Mokubung, and her label, Mantsho.

On Tuesday, H&M announced its first African collaboration with Mokubung’s label, which was established in 2004 and has since graced numerous runways in Greece, India, the United States, Jamaica, Nigeria, Botswana and Senegal.

Until now, none of the products sold in H&M’s 23 local stores have been made in South Africa.

SACTWU said in a statement that it was a long-standing supporter of Mokubung’s work, citing how the Mantsho label was featured as far back as at its 2008 Fashion Festival held in the cutting room of the Levi Strauss SA factory in Cape Town.

Andre Kriel, SACTWU general secretary, said the union and its clothing, textile, footwear and leather (CTFL) members were looking forward to seeing South African product in H&M’s stores.

“As foreign retailers, like H&M, Zara and Cotton On, have grown their South African footprint, they have increasingly taken market share away from domestic retailers. This has caused a ripple effect in which local factories supplying those domestic retailers are losing orders, and job losses and factory closures are the result,” Kriel said.

“SACTWU congratulates H&M on moving forward with this local sourcing project. The union views this collaboration with Mokubung as the first part of a much deeper collaboration. From SACTWU’s side, to assist H&M with its designer collaboration, the union has helped to ensure that compliant producers manufacture the Mantsho products.”

Mantsho will be available in all South African stores, exclusive flagship stores in the United States, the United Kingdom, France, Spain, Portugal, Netherlands, Belgium, Mexico, Chile and Israel, as well as all H&M online markets from August 15.

Kriel said H&M’s local sourcing project represents the power of constructive social dialogue and the promise such dialogue holds to re-shape some of the harmful components of global trade.

“We look forward to a positive outcome and growing relationship with H&M in which their local sourcing footprint is deepened substantially, where their contribution to employment creation in local CTFL factories is expanded significantly, and where their global reach can be used to showcase South African design and quality, manufactured under decent work conditions,” Kriel said.

This is great news, as this goes to prove that there is hope for more African brands in Nigeria, Kenya, Ghana etc to penetrate the global market through great deals such as this.

This article was originally published on iol.co.za

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