Bellafricana Brings African Creativity to Oxford Street, London with a Spectacular Summer Pop-Up Event

bellafricana summer pop up UK

Bellafricana, the renowned tech-enabled community organization that celebrates and enables creative entrepreneurs, is thrilled to announce its highly anticipated Summer Pop-Up Event in Oxford Street, London.

After seven successful years of fostering connections and promoting African craftsmanship in Nigeria, Bellafricana is now ready to captivate the hearts of Londoners with an extraordinary showcase of African talent and their creativity to promote non-oil export in Africa.

The Summer Pop-Up London Event will take place over seven exciting days, from Monday, the 31st of July to Sunday, the 6th of August, at a prime location in London, Oxford Street, Central London (Europe’s busiest shopping street). This exclusive event will bring together a curated selection of the finest African brands, offering a captivating array of handcrafted products across various categories, including fashion, accessories, home decor, beauty, and more.

With a proven track record of hosting six major pop-up events in Nigeria, Bellafricana has gained a reputation for curating exceptional collections that embody the spirit of Africa. This Summer Pop-Up Event in London promises to be a celebration of African culture, craftsmanship, and entrepreneurial spirit.

Attendees will have the unique opportunity to immerse themselves in the vibrancy of African creativity. From intricately woven textiles to bold and contemporary designs, each product tells a story and reflects the rich heritage and diversity of the African continent. Engage with passionate creators, hear the inspiration behind their works, and discover the remarkable talents that Bellafricana’s community represents.

“Our vision at Bellafricana is to showcase the beauty and innovation that Africa possesses,” says Bukky Asehinde, Founder and CEO of Bellafricana, a Nigerian zero oil export Ambassador. “We are thrilled to bring our Summer Pop-Up Event to London, a city renowned for its love of creativity and diverse cultural experiences. Our aim is to bridge the gap between African creatives and the global market, while offering Londoners a unique and authentic shopping experience.” Bellafricana is endorsed by the Nigerian Export Promotion Council, the Federal Government of Nigeria Apex Institution for the promotion, development and diversification of export.

By attending the Bellafricana Summer Pop-Up London Event, patrons not only support and empower African creative entrepreneurs but also gain access to exclusive, handcrafted products that are often hard to find elsewhere. Each purchase made at the event contributes to the growth and sustainability of the creative community, making a tangible impact on the lives of talented individuals and their communities.

Bellafricana’s Summer Pop-Up London Event is a must-attend for fashion enthusiasts, interior design aficionados, art lovers, and anyone seeking distinctive and ethically made products with a story to tell. Join us as we redefine the narrative around African craftsmanship, promote cultural exchange, and celebrate the ingenuity of creative entrepreneurs.

Click here to STOP “N” SHOP a piece of Africa at Bellafricana Summer Pop-Up London on Oxford Street.

Event Details:

● Event Name: Bellafricana Summer Pop-Up London

● Dates: July 31 to August 6

● Venue: 58 Oxford St, London W1D 1BH For more information about Bellafricana and the Summer Pop-Up Event,

Please visit [], register as a vendor at [], get your free tickets to attend the event here, for partnerships or sponsorship email [[email protected]], stay updated on the latest news and updates by following Bellafricana on social media [@bell_africana, @bellafricanauk].

About Bellafricana:

Bellafricana is a tech-enabled community organization that promotes and enables creative entrepreneurs in Africa. Founded in 2016, Bellafricana serves as a platform to showcase the beauty and innovation of African craftsmanship, connecting creative African-owned businesses with a global audience. Through pop-up events, online platforms, and community engagement, Bellafricana celebrates the diversity, heritage, and entrepreneurial spirit of Africa.

Media Contact: Name: Bukky Asehinde, Position: Founder/CEO, Email Address: [email protected], Phone Number: +44 (0) 800 001 6502

Meet the founder of Netyarts – (Exclusive Interview)

Meet the Founder of Netyarts. Ms. Neti Usman, a mother whose love for Arts and Craft, colours and culture, drove her to become an entrepreneur. One that enjoys sharing her art with the world. Today, we had a chance to meet up with her for an exclusive interview.


Without further ado, let’s meet the Founder of Netyarts.

Please introduce yourself and your background

My name is NETI USMAN. I’m from a large family, although I am from Edo state I was born in Lagos State, Olodi – Apapa to be precise.  I’ve always been fascinated with Arts and Craft right from secondary school. This drove me into pursuing a diploma in Arts from the University of Lagos and got my first degree in Textile Design from the University of Lagos. I also served at Lagos State council for arts and culture. This only fostered my love for Arts, humanity, culture and heritage, which led me to start my own company – NETYARTS

  • Tell us about your work. How did your company start?

On paper, Netyarts officially started this year but I’ve been on this a long time. So Netyarts started from when I was a student. I was making these beautiful pieces for my friends and their friends but to me, it was just my art and what I enjoyed doing, which also got me money [laughs].  This continued after I finished school and kept pushing it, until I got nominated for Best Indigenous Textile at the ACE Awards, hosted by Bellafricana in 2017. I thought to myself, being recognised for my work, something I love doing is probably a sign that I invest more time into it and take it to the next level. And so I did.

The NETYARTS is into ADIRE Arts and Craft, Handmade, Hand-dyed brand, that produces and promotes handmade and Hand-dyed, creative unique premium quality textile designs on clothing and crafts.

Our products are indigenous motif that tells a story about our culture and heritage. These motifs are created on cotton fabric chiffon, lace, silk, Jersey pashmina/scarfs, polo/ T-shirt, joggers set, silk viscous, Linen and even denim. All our products are durable and colourful.

We also produce end use products like ready to wear, Adire caps, handmade and printed notepads, mugs, shoes, bags, accessories, socks, painting, drawing, string art, interiors décor, and mural. Using resist method like Batik, stitches known as Shibori, starch known as Eleko, and tie-and-dye.

Furthermore, we train and empower women, youth and kids in schools. This also helps to preserve art tradition, culture, rich heritage and textile making skills in Nigeria.


NETYARTS empowering women and youth in craft at the Lagos state council for arts and culture
Netyarts training kids on how to create their own designs on t-shirt and dye
  • How did you come about the name and what does it mean?

Netifah is the name given to me by my parents which means blessing and so I decided to be a blessing to others through art. How? Through training, empowering and producing. I simply shortened the name and added art to it – Netyarts.

Art is the expression of human creative skills and imagination in a visual form.

Netyarts is a blessing of creative beauty.


  • What is your niche and how did you know it was a market to get into?

I had no idea that it was a market to get into at first. Textile Designing is large and vast. I love changing colours and find to very fascinating. Our indigenous Adire fabric is becoming a very appreciating work of art all over the world. Many self-expression fashion designers draw inspiration from it, same as me.

  • Where do you get the inspiration for your products?

Self-expression – imagination, the society.

The more I improve myself, the more I can help the world around me. I have the power to spread love to each and every person that crosses my path through my art.

  • Can you remember one of the first products you made? What makes it memorable?

The first product I made was a motif on paper and I had to do an appliqué on the fabric and dye, was an old comb design from the Gambia’s ancient sculpture so I had to do an appliqué using shibori stitched resist, before dying, seeing it on my mum makes it very memorable, unique and beautiful.

  • What are some of the challenges you face in your business?

Every business has its own challenges and for my industry, I have encountered a few.

The cost of the production. On a few occasions we get questions and remarks about the “extravagant price” on some of our items and some assume that because it’s locally made then it should be very affordable – cheap. But the reality of it all is that if the quality of the fabric and the originality of the chemical isn’t good, the end result would be terrible. All our fabrics ranging from cotton down to denim are of superior quality, which is expensive to get, and that is why the dye craft and resist motif come out looking rich and vibrant while the fabric still remains in perfect condition after going through numerous dyeing processes.

The process. Due to the fact that everything regarding the making of adire is handmade, the production process might seem slow because of the different motif and resist being used.  More so, the weather climate plays a major role in our process. Excessive rainfall could hinder post production [the drying stage].

  • What problems does your company solve?

Empowerment. Youths and children, especially women need to be empowered. We give them skills that the can use to fend for themselves.

  • Do you have any regrets venturing into this line of business?

Not at all. Although I wish I knew half of what I know now. It would have probably made the journey a lot easier [laughing]. But one must go through the process.

  • What is your most popular product?

Well, many but I’d probably go with UWA (WEALTH) JOGGERS.

The UWA 2piece cropped hoodie and joggers by Netyarts
The UWA 2piece cropped hoodie and joggers by Netyarts
  • To what extent do you draw upon your Nigerian (African) heritage for your work?

Adire is a handmade and hand-dyed unique part of our heritage/ culture – Africa (Nigeria). Netyarts is a reflection of this and that is relevant.

  • What are some of your short term and long term goals, both in your business and life in general?

My short term goals is for NETYARTS be able to produce and create more intricate designs successfully for more customers. Also to collaborate with big fashion brands, celebrities and even boutiques. To be a household name in the industry.

The long term goal is to build a very large NETYARTS ADIRE EMPIRE with several branches around the world. Creating employment and simply creating.

  • In what way has being an entrepreneur affected your life?

I never liked being micro-managed. Always knew that I would be my own boss. Plus it has given me more confidence in my works. Pushed me to do and be better. I see business in a very different way now.

  • What would people be surprised to learn about you?

I wish people know I genuinely love to help with anything related to the Adire and craft artworld, by impacting my knowledge of Adire and craft to the world.

  • What profession would you be in if you weren’t in this Industry?

If not for NETYARTS ADIRE BUSINESS, I would have been a dancer 💃

  • What is success to you?

Success to me is accomplishing a certain set of goals not necessarily motivated by money. Although money is the Koko[laughs], but by creating with creativity,  passion and hard-work, also impacting my knowledge and skills in the society through Adire and art.

  • If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

We might lack capital and resources, but what we don’t lack is our ability to create unique designs, sketch the designs you want make, start small and never give up.

  • Who [and or what] has been your greatest source of inspiration?

Firstly God has been and will continue to be my greatest source of inspiration. My kids, friends, community.

  • If you were to do a biopic of your life, what would you name it?


Here are some of her products.

Raining flowers motif batik polo by Netyarts
Raining flowers motif batik polo by Netyarts
Figure cutting on t-shirt batik by Netyarts
Figure cutting on t-shirt batik by Netyarts
Multicolored peplum jacket on high quality fabric by Netyarts
Multicolored peplum jacket on high quality fabric by Netyarts
Vintage batik on cotton fabric by Netyarts
Vintage batik on cotton fabric by Netyarts
You can connect with NETIFAH USMAN through social media:
Instagram: @netyart
Facebook: @netyart
Email: [email protected]

Bellafricana challenges creative Business owners during the COVID-19 season

The world is slowing to a stop. There’s so much panic in the air. Business owners are scared, worried, frustrated. They are beginning to feel the effect of this global pandemic on their businesses. Organizations are shutting down or have had to resort to working remotely.

Some countries have even implemented periodic long lockdowns. Now more than ever, creative business owners will have to fight for online visibility. They will have to get more personal with their audiences should they want to make sales. They have to get more creative with marketing lest the competition swallow them up. Businesses will have to sell more tactically or risk being labelled insensitive.

Sometimes last week, the Bellafricana team had one of the usual strategy sessions to brainstorm ways which we can help our creative members thrive this period. As you know, Bellafricana is very passionate about helping, supporting, and empowering creative business owners in whatever way we can. So we kept thinking: “How can we eliminate these problems business owners will face?, or atleast reduce it and keep their minds positive”

Then the Light bulb moment struck and the Idea was born. Now, don’t get too impatient. Everything will start to make sense now.

We came up with a challenge to all creative business owners out there. Will they give in to the fear this season brings? Or will they fight the negativity?

Known as the Bellafricana Creative’s Challenge, it is a 30-day challenge containing daily tasks that participants (business owners especially) are expected to take part in.

Bellafricana creatives challenge

Where is this challenge taking place?

It is held primarily on Instagram. However, business owners are allowed to do the challenge on other platforms as well.

What will this Bellafricana Creatives Challenge do for you?

It will help you:

  1. connect with your customers on a personal level.
  2. have massive sales on standby the moment the restrictions are lifted.
  3. get to rediscover more about your business and gather more creative connections.
  4. Stay relevant and at the top of your customers’ minds, seeing that majority will be online this period.
  5.  Have lots of fun while maintaining a positive mindset.

Check out some samples of the daily challenges below:

Day 1: Bellafricana creatives challenge

Day 1: Bellafricana creatives challenge

Isn’t it so amazing the great works Bellafricana is doing for the creative community? If I can say so myself.

If we can each be a positive voice in our community then we stand a better chance of spreading more encouragement.

Connect with Bellafricana here: @bell_africana, a community platform enabling creative indigenous businesses thrive. To become a member, click here

If you are a creative entrepreneur, you can also take part in the Bellafricana Creatives Challenge? Click on this link to get your your own calendar: 

What do you think about this challenge, would be lovely to hear from you? Let me know in the comments.

DIY: Turn Your Dress Into A Peplum Top Without Needles

I have always liked the idea of a DIY, helps to show my creative side. I discovered it back in high school.. honestly a lack in a desired urgent need births innovation from within. Thanks to impulsive buying at times, or overuse of some choice clothing, I end up having a pile of unused clothes neatly arranged for trashing.
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Post Event Press Release – Bellafricana ACE Awards 2018

Did you miss the second edition of the ACE Awards?

Here’s a recap of the major happenings.

This year’s African Creative Exhibition and Award, powered by Bellafricana was a huge success, thanks to the support from family, friends, sponsors, strategic partners, exhibitors, and the Bellafricana team.

The event which held on the 28th of April 2018, at D-Venue Event Center, Water Corporation Drive, Oniru saw in attendance over 4,000 guests, with over 70 vendors. Thanks to Boulos Enterprises and Suzuki, we had someone walk home with a brand new Suzuki Hayate Motorcycle.


The Conference Key note remark was made by Mrs Ini Abimbola who gave a remarkable speech on “Creativity and Innovation in Nation Building” with 10 Experts; Mr Tobi Asehinde, Ms Sade Bembatoum-Young, Tricia Ikonwonba, Ms Geraldine Oku, Mr Lanre Adisa, Mrs Toki Mabogunje, Mrs Olanrewaju Oniyitan, Mr Adedunmade Onibokun, Mr Babatunde Faleke and Mrs Teju Abisoye.

You can almost still feel the exhilaration in the air resonating from the crowd on the day to witness this laudable event.

It was a three part event comprising of the conference, exhibition and awards dinner. The peak of the event however, was the awards dinner which was themed “Old School African” and had almost everyone in fabulous and stylish attires representing the African fashion heritage.

At the dinner, we gave away a total of fifteen (15) awards to entrepreneurs in various categories like, “most innovative fashion brand, and Best indigenous textile brand among others.

See the full list below;

ACE Awards 2018 Winners 

  • Best Indigenous Textile Designer – Mimiremi Textile
  • Best Beauty Brand – Inner Beautee 
  • Best Fashion Brand – 313 Eko 
  • Best Accessories Brand – Zivanora 
  • Start-up of the Year – Ethnik by Tunde Owolabi
  • Best Eco-friendly Product – Cyrus 45 
  • Best Innovative Product of the Year – Creative Safari
  • Best Pioneer Craftswoman of the Year – Morin O
  • Best Food Produce Innovation – Tigernuts Republic
  • Best Creative Kid Entrepreneur – Daniella Art Studio 
  • Best Creative Social Enterprise of the Year – Dream Catchers 
  • Best Creative Kids Brand – Maison Loulabelle 
  • Best Arts and Crafts Person – Kachi Irondi 
  • Best Home & Lifestyle Brand – Ile-Ila
  • Best African Brand – Roots in Style (Ethiopia) 

(See their videos at

With this second edition, Bellafricana African Creative Exhibition and Awards continues being the most prestigious gathering of Enterprising Creative Afrocentric Brands in Nigeria (Africa). This leaves us looking forward to the next edition of ACE Awards 2019.

More pictures :

Bukky Asehinde from Nigeria Created a Platform to bridge the Global Buyer-Seller Gap for Creatives.

[dropcap custom_class=”normal”] Bukky Asehinde from Nigeria aims to help creative Indigenous businesses in Africa connect to their local and global consumers.  [/dropcap]

With the current Rise of Made-in-Nigeria (Africa) products, which is making more Nigerians look inwards to recover from the Recession. is playing a key role in the Nigerian economy by helping as many quality creative small businesses be at the forefront of the market and creating richer platforms to enable them grow.

“We are not in the business of waiting for the government to fix every hole in the economy. We believe in creating and innovating ideas to make our economy a better place”.

As part of her mission to bridge the gap between creative producers of Made-in-Nigeria Non-oil products/crafts and their consumers, Bellafricana, a company owned by Bukky that promotes the beauty of Africa launched an online platform in April, 2016 showcasing unique businesses of products and services made in Nigeria (Africa).
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Meet the Founder of Yili Footwear | Exclusive Interview

Ginika Okafor, founded Yili Footwear, a proudly Quality Made in Nigeria brand in 2015. She is on a mission to create locally made trendy, fun and colourful footwear that is not only of top notch quality but also affordable. Inspired by colours, textures and nature. She creates comfortable, quirky footwear to make your feet stand in a crowd. Let’s meet her…
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