ACE Awards 2021 Official Post Event Press Release

ACE AWARDS 2021

Bellafricana held its 3rd edition of The African Creative Exhibition and Awards, [ACE Awards], on Friday, the 29th of October, 2021 to laud the works of African creatives and celebrate their contributions to their respective industries/sectors.

The event attracted a host of notable personalities, such as Mr Olusegun Awolowo [Executive Director of Nigerian Export Promotion Council (NEPC) & President ECOWAS TPO Network], Mr Tobi Asehinde [CEO/Founder Digital Marketing Skills Institute], Mrs Yetunde Aina [CEO of Jadeas Trust], Mr Lanre Basamta [Group Head, Mobile Financial Services, Interswitch Group], Mr Lanre Adisa [CEO Noah’s Ark Communications].

We also had in attendance, Prince & Mrs Adefulu, Ms Lerato Lekena-Okoro [Real Estate Advisor], Mr Oluwaseyi Adegoke-Adeyemo (Vice-Chair, Events committee) of Nigerian-Britain Association [NBA], Mrs Eyiyemi Olivia [Compere, OAP & Dress maker], and Mrs Nnena Fakoya-Smith [Tourism Promoter & Visibility Coach].

Representatives of Access Bank and W-Community – Mrs Abiodun Olubitan [Group Head, Women Banking team at Access Bank Plc], Noah’s Ark, Inside Watch Africa, Cybertron Ads, Pride magazine, Jordan FM, Exquisite magazine, Arise Television were present to cover the event and of course, the reason for the event, the 45 nominees for the 15 different categories, their guests and a host of others.

The 3-phased event: The Creatives Connect, Exhibitions [and shopping for attendees] and The ACE Awards Dinner which garnered a lot of attention pulled a crowd of 1,000 Attendees, 20 Exhibitors, 15 Awardees and over 2million Social Media Reach just for the event.

Creatives Connect & Exhibition 2021

Everyone was held spellbound as the hosts for each event expertly took us on a journey of fun, intrigue and surprises.

For the creatives connect & Exhibitions, we had experts address attendees, business support basket raffle, exhibitors from different industries display their beautiful and unique items, while shoppers eagerly shopped to their satisfaction. And of course, connecting, conversing, networking, and item 7. It was fun, enlightening and everyone left with smiles on their faces.

Exhibitions is ongoing - ACE Awards 2021
Shoppers buying at the Exhibition

The ACE awards dinner, which was themed: A touch of Africa, was a spectacular one. With everyone glammed up as they sauntered in, making their way to their seats, ready to be thrilled and entertained. The entertainment was nothing short of mesmerizing. There were musical performances by Blue Note – The Saxophonist, spoken poetry by Ms Shola Amaraibi and a host of others. Roars of applause filled the air as the winners were called and endless speeches and pictures ensued – as it should.

 

Spoken words @ ACE Awards 2021
Spoken Words by Shola Amaraibi
Music @ ACE AWARDS 2021
musical performances by Blue Note – The Saxophonist
ACE Awards 2021 Winners
See the full list below:
  • Best Indigenous Textile Designer – Afrikstabel
  • Best Beauty Brand – Jaga Beauty
  • Best Fashion Brand (Clothing, Shoes) – Aspen
  • Best Startup of the Year – Just Journal
  • Best Accessories Brand (Jewelry, Bags) – AABOUX
  • Best Eco-friendly Product Innovation – Trash2Wealth
  • Best Innovative Product of the Year – Clay world by Marienne
  • Best Pioneer Craftsman/woman of the Year (Over 10 years) – Raule Royal
  • Best Food Produce Innovation – Klay Foods
  • Best Creative Child Entrepreneur – Zees Shea Hub
  • Best Creative Social Enterprise of the Year – Solar Sister
  • Best Creative Children’s Brand – 9ijakids
  • Best Arts & Crafts Person – Hooked by Lade
  • Best Home & Lifestyle Brand – Yasmin Crafts
  • Best emerging African Brand – Kua Designs

See their pitch videos at ACE Winners 2021 – ACE Awards Africa

Winners - ACE Awards 2021 Official Post Event Press Release
Winners of the ACE Awards 2021 alongside Mr & Mrs Asehinde

Mrs Bukky Asehinde, Founder of Bellafricana and the ACE Awards initiative, gave a compelling and heartfelt speech. Speaking on the journey thus far and her hopes and dreams for the future.

Bukky Asehinde - ACE AWARDS 2021
Mrs Bukky Asehinde, Founder of Bellafricana and the ACE Awards initiative

What is arguably the best part of the evening, was the surprise announcement from the Executive Director of NEPC & President ECOWAS TPO Network, Mr Olusegun Awolowo, who awarded the winners the Export Expansion Facility Programme [EEFP] Grant. An unexpected but wonderful gift, that got the room erupting in applause, shouts of joy and a few tears shed. He did not stop there. He then proceeded to call on stage the Founder of Bellafricana – Mrs Bukky Asehinde, in what seemed to be commending all her efforts and this initiative, he then, right there, inducted her as the Zero Oil Ambassador for Nigeria. It was nothing short of a night filled with wonder.

Inducting Mrs. Bukky an Ambassador at the ACE Awards 2021
Mr. Olusegun Awolowo & Mrs. Bukky Asehinde

Newly inducted Ambassador

With this riveting third edition, Bellafricana’s African Creative Exhibition and Awards continue to be the most prestigious gathering of Enterprising Creative Afrocentric Brands in Nigeria (Africa). This leaves us looking forward to the next edition of the ACE Awards.

ACE AWARDS 2021

Head on to @ace_awards to see more pictures from the event. Until next time, be good and be safe!

Bukky Asehinde appointed as Zero Oil Ambassador for Nigeria

BUKKY ASEHINDE APPOINTED AS ZERO OIL AMBASSADOR FOR NIGERIA

Bukky Asehinde, Founder and CEO of Bellafricana was recently appointed Zero Oil Ambassador for Nigeria. The Special recognition and announcement were made at Bellafricana’s 3rd edition of The African Creative Exhibition and Awards, [ACE Awards], held on Friday, the 29th of October, 2021.

ACE 2021

The Executive Director of The Nigerian Export Promotion Council & President ECOWAS TPO Network, Mr Olusegun Awolowo, announced Bukky Asehinde’s appointment: Zero Oil Ambassador, putting her alongside other Zero Oil Ambassadors such as President Mohammadu Buhari, Aliko Dangote, Tony Elumelu and other prominent Nigerians.

Newly inducted Ambassador

Mr Olusegun Awolowo also awarded the winners at the ACE Awards with the Export Expansion Facility Programme [EEFP] Grant.

WINNERS AT THE ACE AWARDS 2021
Bellafricana took to their official website and Instagram page to celebrate the win:

What is arguably the best part of the evening, was the surprise announcement from the Executive Director of NEPC & President ECOWAS TPO Network, Mr Olusegun Awolowo, who awarded the winners the Export Expansion Facility Programme [EEFP] Grant. An unexpected but wonderful gift, that got the room erupting in applause, shouts of joy and a few tears shed. He did not stop there. He then proceeded to call on stage the Founder of Bellafricana – Mrs Bukky Asehinde, in what seemed to be commending all her efforts and this initiative, he then, right there, inducted her as the Zero Oil Ambassador for Nigeria. It was nothing short of a night filled with wonder.” To read the full article, click on ~~ ACE Awards post press release

PRINCE & MRS ADEFULU AT THE ACE AWARDS 2021

MR. AWOLOWO AT THE ACE WARDS 2021The event attracted a host of notable personalities, such as Mr Olusegun Awolowo [Executive Director of Nigerian Export Promotion Council (NEPC) & President ECOWAS TPO Network], Mr Tobi Asehinde [CEO/Founder Digital Marketing Skills Institute], Mrs Yetunde Aina [CEO of Jadeas Trust], Mr Lanre Basamta [Group Head, Mobile Financial Services, Interswitch Group], Mr Lanre Adisa [CEO Noah’s Ark Communications].

MR. LANRE ADISA AT ACE 2021

MR LANRE BASAMATAAlso in attendance were Prince Adeyemi Adefulu, Ms Lerato Lekena-Okoro [Real Estate Advisor], Mr Oluwaseyi Adegoke-Adeyemo (Vice-Chair, Events committee) of Nigeria-Britain Association [NBA], Mrs Eyiyemi Olivia [Compere, OAP & Dress maker], Mr Ayodeji Saba, Mrs Nnena Fakoya-Smith [Tourism Promoter & Visibility Coach] and all of our media and strategic sponsors.

COMPERES AT THE ACE 2021

MRS. NNENA FAKOYA-SMITH AT THE ACE AWARDS 2021The event was proudly sponsored by The Nigerian Export Promotion Council (NEPC) and Access Bank and W-Community, and supported by Lagos State Employment Trust Fund (LSETF), Digital Marketing Skill Institute (DMSI), Noah’s Ark, Inside Watch Africa, Cybertron Ads, Pride magazine, OWA Foundation, Jordan FM, Exquisite magazine, Pulse Ng, and Arise Television.

ACE Awards 2021 official sponsors & partners

SPONSORS & PARTNERS - ACE 2021This is another feat for the ever industrious Mrs Bukky Asehinde – oops. I mean the newly appointed Zero Oil Ambassador for Nigeria, Mrs Bukky Asehinde. We cannot wait to see what next she has in store for us.

Until next time, be safe and be good!

NEPC sponsors ACE Awards 2021

ACE Awards gains massive support and backing from The Nigerian Export Promotion Council (NEPC), as it sponsors this year’s ACE Awards ceremony.

African Creative Exhibitions and Awards gain massive support and backing from The Nigerian Export Promotion Council (NEPC), as it sponsors this year’s ACE Awards ceremony.

ACE Awards is an important annual occurrence aimed at attracting an audience that includes Captains of Industry, Investors, Upwardly Mobile Youths, Marketers, Trade Delegations & Missions, Procurement Officers, Brand and Business Managers, Art Lovers, Governmental Representatives and Key Decision Makers. Nigeria is an import driven nation and if we are looking to diversify and become an export-driven nation, it starts from MSMEs. Starting with Nigeria and taking it one African Country at a time. This is one of the numerous reasons why NEPC sponsors the ACE Awards 2021 and supports The ACE Awards.

NEPC sponsors ACE Awards 2021

NEPC sponsors ACE Awards 2021

If you happen to be an ardent follower of the annual ACE Events, then you should know that it is no secret that this event, powered by Bellafricana has been endorsed by The Lagos State Government, Ministry of Tourism, Arts & Crafts, Nigerian-British Chamber of Commerce (NBCC), Nigerian-American Chamber of Commerce (NACC), Lagos Chamber of Commerce and Industry (LCCI), Nigeria-Britain Association and The Nigerian Export Promotion Council. The latter has shown its support of this Laudable event since its inception in 2017. It has yet again, sponsored The ACE Awards 2021.

Having the backing of such a prestigious and governmental body towards an event such as the ACE is not only a sign of approval and growth but also a nudge to continue in its effort to ensure that enterprising Nigerian (African) MSMEs have access to a wider internal and international markets and investors seeking joint-venture partners.

Bellafricana (organizers of ACE Awards) is grateful for this continued support and backing, as this has certainly made it a force to be reckoned with. It has helped in giving more credibility and in propelling it to where it is today.

Event Details:
Theme: “Creativity and Innovation in Nation Building”
Dinner Theme: A touch of Africa
Date: Friday, October 29, 2021
Venue: BWC HOTELS, 1228B Ahmadu Bello Way, Victoria Island, Lagos Nigeria (Opposite Eko Atlantic).
Time for Awards Dinner: 6:00pm – 9:00pm
Call: (+234) 808 636 3970

Email: [email protected]; [email protected]

Register: https://aceawardsafrica.com/

For more information, kindly visit the website: www.aceawardsafrica.com or follow on Instagram: @bell_africana @ace_awards

Bellafricana launches e-commerce platform

Bellafricana launches e-commerce platform

Bellafricana Launches E-commerce Platform to give more African Creatives visibility and promote African made products

Bellafricana launches “Bellafricana Marketplace,” an e-commerce site to promote African made products of quality and boost the visibility of African creatives. The platform provides distinct African made products of global standard with top quality and at the best prices.

Bellafricana launches e-commerce platform
Shop rich creations from Africa – @bellafricanashop

With different products ranging from fashion to arts and crafts, home decor and beauty products, Bellafricana Marketplace is fast positioning itself as the largest e-commerce platform that promotes and trades African products to the world.

Bellafricana launches e-commerce platform
Promoting the beauty of Africa – Bellafricana Marketplace @bellafricanashop

Commenting on the launch of the platform, CEO, Bellafricana, Bukky Asehinde said that it has always been a dream of hers to create a platform that bridges the gap between creative producers in key industries and their global customers.

Many times we see talented African creatives struggle to sell their products not because they are not good enough but because these products don’t get the visibility they deserve. Some of these products can stand shoulder to shoulder with products from big international brands but then they do not have a platform to connect with global customers. This is the problem that Bellafricana Marketplace moves to solve.” She said. We want this platform to be a go-to resource for African entrepreneurs to develop and grow their retail businesses and brands on a global scale.” she continued.

Africa is currently experiencing massive growth in the digital economy and as a result, online retail is a development that has come to stay in the continent.

According to a report by Statista, e-commerce in Africa was valued at 16.5 billion dollars in 2017. Another report recently revealed that this value could well go up to 75 billion dollars by 2025. This goes to show that the growth of e-commerce in the continent is very promising.

Bellafricana launches e-commerce platform
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Even with this development, 70% of creative business owners say they struggle to be seen by their potential customers and 85% of creative business owners say they are unable to find customers to buy their products. This not only affects their businesses but could also affect their mental well being.

With a platform like Bellafricana Marketplace, African creatives will not only get more people to see their products but will also be able to reach a global market where these products are in high demand. 

We continue to see African made commodities and African made crafts going mainstream in recent times both within Africa and the global market. Products like Adire, Aso-oke, Kente, African beads, Shea butter and other African products are now being recognised globally and adapted by both Africans in diaspora and people from other races all over the world. Due to this reason, the need for more African made products has relatively increased. Setting up a platform like Bellafricana Marketplace to give African creatives and match them with global customers could not have come at a better time. 

Also speaking on the launch of Bellafricana Marketplace, MaryBarbara Ugboma, a member of the Bellafricana team reaffirmed the position of the platform as a bridge to close the gap between African creatives and global customers.

She went further to say “we want to ensure that no matter where you are in the world, you can get a piece of Africa with you. We want to make more African products available to the world. You can trust that every product you will find on Bellafricana Marketplace are not things you will find at a regular e-commerce store. This is strictly African.”

With top-notch shopper experience, African-made products at affordable prices, seamless retail processes and an outstanding customer support system, Bellafricana Marketplace has already started recording success. 

Bellafricana launches e-commerce platform
Bellafricana Marketplace. Click on the picture to watch inspiring stories from the Creators on Bellafricana Marketplace
Popular Nigerian brands have already begun to list their products on Bellafricana Marketplace such as:
  1. Not Just Pulp
Not Just Pulp- Bellafricana launches e-commerce platform
Iyaniwura by Not Just Pulp. Click on the picture to visit their store
Ronke Scott
Ronke Scott- Bellafricana launches e-commerce platform
Life of an African woman series 1 by Ronke Scott. Click on the picture to visit their store
Organic Life Plus
Organic Life Plus- Bellafricana launches e-commerce platform
Baobab oil by Organic Life Plus. Click on the picture to visit their store
Zivanora
Zivanora- Bellafricana launches e-commerce platform
Culla bypass ring by Zivanora. Click on the picture to visit their store
Mimiremi Textiles
Mimiremi Textiles- Bellafricana launches e-commerce platform
Afro head-wrap textile by Mimiremi Textiles. Click on the picture to visit their store
Amal Botanicals
Amal Botanicals- Bellafricana launches e-commerce platform
Products by Amal Botanicals. Click on the picture to visit their store
Morin O.
Morin O - Bellafricana launches e-commerce platform
Almando round stitch bag by Morin O. Click on the picture to visit their store
Modara
Modara - Bellafricana launches e-commerce platform
Dara body butter by Modara. Click on the picture to visit their store
Abela World
Abela World - Bellafricana launches e-commerce platform
Flame and patchouli perfume candle by Abela World. Click on the picture to visit their store
Asologe
Asologe - Bellafricana launches e-commerce platform
Adire Brocade by Asologe. Click on the picture to visit their store
Bosh Designs
Bosh Designs - Bellafricana launches e-commerce platform
Ilu Gangan Throw pillow by Bosh Designs. Click on the picture to visit their store
Mitimeth
Water Hyacinth Woven Coasters & Caddy - Bellafricana launches e-commerce platform
Water Hyacinth Woven Coasters & Caddy by Mitimeth. Click on the picture to visit their store
Ethnik Afrika
Ethnik Afrika - Bellafricana launches e-commerce platform
Agbaman Duffle Bag by Ethnik Afrika. Click on the picture to visit their store
Pillow Talk
Pillow Talk - Bellafricana launches e-commerce platform
My Africa Throw pillow by Pillow Talk – Click on the picture to visit their store
O’Eclat Designs
O'Eclat Designs - Bellafricana launches e-commerce platform
Amber Box Bag by O’Eclat Designs – Click on the picture to visit their store.

And the platform is open to other African creatives who want more exposure and who want to connect with global customers. Simply visit the website, www.bellafricanashop.com/ to begin

To achieve the mission to empower over 100,000 Creative entrepreneurs by the year 2030 to start, grow and scale profitable and sustainable global creative businesses, Bellafricana has come up with this initiative and is open to partnering and collaborating with more governmental agencies, public/private corporations, and non-governmental organizations (NGO’s) to achieve this.

Start shopping for unique and rich creations today!

#ShoprichcreationsfromAfrica

#Bellafricanamarketplace

 

The top 5 nominees are up!

TOP 5 NOMINEES ARE UP!

Ladies and gentlemen, the top 5 nominees are up!

ACE Awards is back and with a bang! Nominations for this year’s ACE Awards opened on the 30th of August, 2021, with 15 categories and votes have been coming in, so much so that it nearly crippled the site! Yep, you read right. There were over 7,000 votes within the first few days and approximately 15,000 within 2 weeks! There was no doubt that the nominees came with their A-game.

An exciting journey it has been and it is my absolute pleasure to announce that the top 5 nominees are up! They are:
1) Best Indigenous Textile Designer
  • Afrikstabel
  • Akwete Fabrics by Beeju
  • Lowo Africa
  • Shayfaari Fabrics
  • Asologe Fashion House
2) Best Beauty Brand
  • ORIKI Lagos
  • Modara Naturals
  • Jaga Beauty
  • Mint Organic Care
  • Amila Naturals
3) Best Fashion Brand (Clothing/Shoes)
  • K.Aspen
  • 87 Origins
  • Ako Africa
  • Kkerele
  • Babayo
4) Start-Up of the Year
  • Just Journal
  • Anesi Lifestyle
  • Hafsat Signatures
  • The Lightning Artz
  • Dhoney Nigeria
5) Best Accessories Brand (Jewelry, Bag)
  • AABOUX
  • Becawax
  • Ola House of Accessories
  • Helade & Sola Bags
  • Kuvaah
6) Best Eco-friendly Product
  • Oke Partners
  • Trash2wealth Initiative
  • WHY WASTE IT
  • Mariep Creations
  • Spectabilis Creations
7) Best Innovative Product of the Year
  • Marienne Clay World
  • 1851 Agidingbi
  • My Sibi
  • Nibcard Games
  • The Da Brand
8) Best Pioneer Craftsman/woman of the Year (Over 10 years)
  • Sahara Sunrise
  • RAULEROYAL
  • Yetroslane
  • Kijipa Couture
  • Bosh Designs
9) Best Food Produce Innovation
  • Lim Lim Dried Fruits
  • Jam Coconut Foods
  • Ologi
  • Klay Foods
  • Adys Agro Processing Limited
10) Best Creative Child Entrepreneur
  • Amarachi Uyanne
  • Raeslimebar
  • Praise Emmanuel Adebayo
  • Zees Shea Hub
  • Sammy’s Special
11) Best Creative Social Enterprise of the Year
  • Help Mum
  • The Creative Hub
  • Chanja Datti
  • Kids Clean Club
  • Solar Sister Nigeria
12) Best Creative Children’s Brand
  • 9ijakids
  • Wealah Kids
  • Clove Kids
  • PreshLight Creations
  • Bqsafewash
13) Best Arts and Crafts Person
  • ARTINI
  • Adams Anne
  • Presley Artz
  • Vudoh
  • Hooked by Lade
14) Best Home & Lifestyle Brand
  • Doormats Nigeria
  • Ekondo
  • Yasmin Crafts
  • Q Candles By Kanyin
15) Best African Brand
  • Kua Designs Ghana
  • Florinyah Tanzania
  • Imiso Ceramics (South Africa)
  • Tekura Designs Ghana
  • Deepa Dosaja (Kenya)

Voting has begun for the top 3, so hurry now and start voting for your favourite brand. Voting closes on the 12th of October, 2021 by 12.00am.

The voting process would determine the top 3 winners of each category. Thereafter, a judging panel will review the official 3 nominees and select the winners.

Visit aceawardsafrica.com/vote now.

👉🏾👉🏾👉🏾For guidelines and process, visit: aceawardsafrica.com/guidelines

Stay Creative, Stay Innovative.
ACE Awards team

Interested in exhibiting & flash sales?

INTERESTED IN EXHIBITING?

Are you interested in exhibiting & flash sales? Well, you’re in for a treat.

It is our tradition to host an exhibition where attendees get the opportunity to buy quality Nigerian creative products on a large scale. Due to the Covid-19 restrictions, we decided to host a limited number of brands at a one of a kind offline and online shopping experience.

We will be hosting you physically at the venue and virtually at flash sales which will showcase quality fast-selling creative products and you can buy them at the click of a button.

The watchword at Bellafricana is Quality, to this effect; I can assure you of the availability of top-quality creative African-owned businesses at the flash sales.

The 4 focus categories for the exhibition are:
  • Arts & Crafts
  • Fashion
  • Health & Beauty
  • Home & Living
Limited slots for 20 brands only; BOOK NOW before it’s SOLD OUT.

Want to exhibit or take part in the flash sales? Or you know of any amazing creative/innovative product that falls within any of the aforementioned categories? Reach out to us at [email protected] and inform us (don’t wait too long) and we will get back to you within 24 hours. Or get them to simply register [see link below].

Here are some of the benefits of flash sales:
  1.     Access to New Market
  2.     Sales and New Contacts
  3.     Opportunity to Participate at future events/exhibitions
  4.     Gain Valuable Knowledge

Whether you’re selling, exhibiting or buying; this is one event you don’t want to miss.

Venue: Offline at the Event Venue – BWC HOTELS, 1228B Ahmadu Bello Way, Victoria Island, Lagos Nigeria (Opposite Eko Atlantic). And Online on Bellafricana Marketplace Website – www.bellafricanashop.com
Date: 29th & 30th October, 2021
Time: 10am – 4pm
Cost: Early Bird: 20,000 (for Bellafricana members), and 30, 000 (for non-members).
Late registration: 25,000 (for Bellafricana members ) and 35,000 (for non-members).
Register: aceawardsafrica.com/exhibit

Remember, only 20 slots are available. Hurry now!

 

Telemarketing tips you should know.

Telemarketing Tips You Should Know

Telemarketing should never be undermined, as it could make or break your company. It could even improve or worsen the sales growth of the business. Note, asides from physical and virtual communication,  phone calls are a more direct form of communicating. Understandably, not everyone can be good at telemarketing. Here are Telemarketing tips you should know.

Effective telemarketing campaigns are targeted to customers and prospects that are most likely to respond. They broaden the names of your products, services, or company to the prospects you want to reach.Telemarketing Programs

There are generally two types of telemarketing programs:
  • One that generates a sale or close.
  • One that generates a request for more information.

Which one works for your company, of course, depends upon what type of product or service you are selling. It may be possible to sell your products or services right over the phone. Or it could require an additional appointment for a demonstration with a salesperson. The type of product or service, its complexity, and whether it is hard to sell or not, will also determine the type of telemarketing program you should develop. So when planning your campaign, keep in mind all these factors.

I advice that if your product or service is relatively inexpensive and can be demonstrated easily, using the telemarketing campaign as a way of “selling” appointments or even the product or service, go ahead as it can lead to the conclusion of the sale right over the phone!

If the prospect feels that your product or service is expensive, they generally require more information before they purchase or even consent to a demonstration. In these cases, you may want to design a campaign that triggers a Request for more information.

You must also keep in mind that the more expensive the item you sell, the higher up on the chain of command the decision-maker will be. You need to find out who the proper decision-maker would be, and if they were willing to receive more information on the product or service you are providing.

Furthermore, try calling to verify addresses. Reminding them of your product or service. No hard sell involved, as you are just checking in.

 

Bukky Asehinde, helping Entrepreneurs through her platform: Bellafricana

Bukky-Asehinde

Bukky Asehinde, helping Entrepreneurs through her platform: Bellafricana.

Whether they choose to admit it or not, the goal of every business or product owner is to be noticed and patronised by people outside the shores of their country.

One problem business owners have faced for years is making their products noticed by other consumers apart from those within their vicinity.

Getting products noticed by global consumers is always difficult for Africa’s creative women entrepreneurs, but this challenge represented an opportunity for Bukky Asehinde, Founder of Bellafricana. Her platform is giving visibility to Nigeria’s creative business owners and their quality products.

Bellafricana, is a platform that empowers, supports and connects quality, talented and creative indigenous businesses to their local and global consumers.

Starting with Nigeria, their goal is to take it one African Country at a time.

Bellafricana Flier

Bukky created a platform to enable creative MSMEs to thrive, whilst doing all it takes to bring the quality products to the forefront of the market. She believes very much that a support group/community for these businesses will enhance the non-oil export in the African economy.

Bukky was inspired to start this up when she noticed a rise in the number of creative indigenous (made in Nigeria, Africa) brands that have great quality, yet are struggling to grow their business with little or no financing from both the government and bigger institutions.

She wondered for a long time, “Why should we wait on financial backing from the government and big institutions to help this industry, when we can create a platform to connect these Indigenous businesses who are maximising raw materials in Nigeria (Africa), providing employment for local talents within the country and creating wealth for the Nation?”. And so she conducted a research, which made her realize that one of the major challenges these businesses were facing majorly has to do with marketing and understanding the trade, which is the heart of any business.

This birthed Bellafricana, a community that showcases the products of local entrepreneurs to a wider audience, both locally and globally.

Bukky finds satisfaction as an entrepreneur because she is able to contribute to the growth of the economy, making an impact that will outlive her, and touching lives.

Bukky Asehinde, helping Entrepreneurs through her platform: Bellafricana

Bukky Asehinde, helping Entrepreneurs through her platform: Bellafricana.

Her counsel to women who are trying to start a business is simple:

SURROUND YOURSELF WITH WISE & POSITIVE PEOPLE:

This is so vital especially when you know your personality type. I am an extrovert and a positive person, so having negative people around me was a no no. This I know has certainly helped my journey. Another key one is surrounding yourself with wise people, as the bible says also “He that walketh with wise men shall be wise: but a companion of fools shall be destroyed”.

GET MENTORS:

It’s important to have mentors who key into the vision of what you do and are thought leaders in their various sectors not necessarily celebrities. How? (you might ask) by keeping a relationship with them and striking a mutually beneficial balance of what they do, they will give you more than their time when you show you care.”

Bellafricana is that “support system” every creative business owner needs to be globally accessible.

Follow Bukky Asehinde on Instagram: Bukky Aka Creatives MotherHen (@bukkyasehinde) • Instagram photos and videos

Article culled from: Bukky Asehinde Is Helping Creative Businesses Thrive With Her Bellafricana Platform – Women of Rubies

Bellafricana Launches Free Listing for Creative, African-Owned Businesses

Listing Pages for Bellafricana

Free Listing Alert!

Hello there! I am excited to announce to you, that Bellafricana has opened up the opportunity for creative business owners to list their African-owned products on the Bellafricana website for FREE. Oh yes! You read that quite correctly!

In other words, Bellafricana says, you as a business owner can set up an online shop on the website.

Prior to this time, only Bellafricana members could get their creative products listed on the website.

However, Bellafricana is always thinking of how they can impact as many business owners as possible especially this Covid-19 period. We’re very much invested in the easing the business journey of creatives (as much as possible) because we understand how daunting doing business alone can be.

That’s why we decided that business owners can have their creative products listed on the website at zero cost.

You might wonder:

What will a free listing on the Bellafricana website do for you?
  1. You get your products in the eyes of a global audience: Our well-ranked website puts your products right in the faces of those who search for them. We aren’t just content with making your product locally available, but are ensuring that it  is globally accessible as well. We have gotten a number of feedback from existing members, who have secured partnership deals, gotten patronage from international audiences and lots more. See one of such testimonials below:

 

 Sisi Aladire Testimonials

2. Get Easily Found on Google: The truth is that brands are less likely to be trusted if  a potential customer can’t find enough information about them online. That right there (not enough info), is a red flag for some. Just what if you can’t afford to get a website just yet? A listing page would be a great place to start.

Once your listing is set up on the Bellafricana website, it will become much more easier for your brand name to come up, when it is searched for.

3. Drive traffic to your website, and social media

Now, that is not to say that having a website cancels out the functionality of a listing page. Infact, the Bellafricana listing page can also help drive traffic to your website, and even your other social media handles. How? When setting up your listing page, you can insert the links to as many as 30 social media handles/ website links. Let me show you what the outcome looks like:

Organic life plus view listing

 

All these and more are the benefits of setting up your listing page.

So, what makes you eligible to setting up your listing page?

Your products need to be:

  • Top quality
  • Creative, and
  • African-owned

As an African-owned business, you don’t have to reside in Nigeria (or Africa) to be eligible. The important part is for the brand to be owned BY an African.

Check out this video that puts it all together:

 

How do you get started?

Just click on this link to begin setting up your free listing page, and start gaining the visibility your brand needs to grow and scale.

Watch out for a tutorial on how to list your products for free.

Till then, kindly spread the word to as many creative business owners as you can so they can all benefit from this immense opportunity.

 

 

Bellafricana turns Four Years | Unveiling something new

Official Launch

6 days Creative challengeOfficial Launch

On the 30th of April, our darling Bellafricana turned Four (4) years! Whoop! Whoop!

Bellafricana turns 4!

4 years of promoting the beauty of Africa not just to Africa, but to the world. 4 years or redefining the creative entrepreneurs story to the world, a story of quality, of sustainability, and of growth.

I recently just joined the Bellafricana family, but if being a part of this family could have such tremendous impact on my life in such a short while, then I can only begin to imagine how much Bellafricana has done for Members who have been around much longer.

On April 30th, when we posted this picture, it garnered 77 comments, and going through them brought so much joy.

One of the comments read :”Congratulations Bellafricana! It feels longer than 4 years considering how much you’ve grown and the amazing impact you have made”

And I couldn’t agree more! I was having a chat with my boss (and the founder of Bellafricana) Bukky Asehinde and she said to me: “I have never had small dreams for Bellafricana”.

And the manifestation of that statement is evident. In 4 years, we have become a game changer in the creative space. We have brought creative business owners from different parts of Nigeria, and Africa together, and our dreams are ever expanding.

Which brings me to the big news: On our anniversary date, we announced that we will be unveiling something really BIG on the 11th of May.

How big? Super super Big!

This unveiling will be ground-shaking! And you do not want to miss the big announcement.

Should I give you a clue? Nah, I won’t but starting tomorrow, we will be dropping teasers and hints up until the Launch date. So, if you’re not following us on Instagram, do that right away. Infact click on this link to do so.

Also, April 30th marked the end of the 30-day Bellafricana creatives challenge.

 

 

If you participated in the challenge (as much as you could), bravo to you. The feedback we got from participants were so encouraging. Some got an upsurge of profile visits, others were able to connect with their customers, while some made lots of sales!

We are super happy to have championed a cause that changed the lives of many business owners for good.

If you participated, I would love to hear from you. Kindly leave me a shout-out.

 

 

In 6 days, we will be unveiling something exciting!  Make sure to follow us on social so you can see LIVE updates! Countdown to May 11!

 

Incase you missed it, Bellafricana will be having a two-fold celebration on MAY 11. Two-fold? Yes! We are Launching a new platform that will be beneficial to ALL creative business owners across Africa! (more details at the unveiling).

That’s not all! We will also be celebrating the 4th Year Anniversary of our great community.

Guess what? We’ll be partying on Zoom! DJ confirmed as you can see on the flyer. We will also be entertaining Industry experts as well.

So here’s the thing: We are limited to a certain number of participants (100) and slots are filling up. I would very much want you to be part of that experience. So that’s why I’m bringing the Invite to your Inbox. Register here, so that we can reserve your slot:

I’ll love to attend!

 

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