Trailing the blows from the Coronavirus Disease (Covid-19) on creative businesses in Nigeria, Bellafricana has created a platform that would serve as a resource tool and a growth-driver for creative business owners. It is no news that creative business owners are the lifeline of economic development, as non-oil exports must get as much support as possible.
Bellafricana is the community-based organisation that has been empowering, motivating,connecting and supporting creative African business owners for over four years. The company has created a membership portal (the first of its kind in West Africa) to give creative businesses access to tools, guides, directories, masterclasses, among others.
The platform is bid to help creative business owners reduce costs via sealed partnerships and increase revenue via access to diverse market channels such as exhibitions, retailers, and lots more.
The Bellafricana membership platform is set to be launched on the 11th of May, 2020 and would be preceded by a series of talks from industry experts, Bellafricana beneficiaries and a ‘Virtual Launch Party’.
The platform is targeted to onboard over 1000 creative business owners in 6 months and become a pan-African household name in less than 3 years.
Creatives can sign up by visiting the Bellafricana website and navigating to the membership tab to have hands-on experience by themselves. Bellafricana has so far impacted over 250 creative business owners positively even in time of challenges. The organization is well-known for organising the prestigious annual “ACE Awards”.
On the launch of the new platform, Bukky Asehinde, founder of Bellafricana says: “We are looking at building a platform where business owners can see themselves as collaborators, rather than competitors. We are working assiduously to be the beacon of hope to creativity and helping business owners in Nigeria, and Africa at large.”
The world is slowing to a stop. There’s so much panic in the air. Business owners are scared, worried, frustrated. They are beginning to feel the effect of this global pandemic on their businesses. Organizations are shutting down or have had to resort to working remotely.
Some countries have even implemented periodic long lockdowns. Now more than ever, creative business owners will have to fight for online visibility. They will have to get more personal with their audiences should they want to make sales. They have to get more creative with marketing lest the competition swallow them up. Businesses will have to sell more tactically or risk being labelled insensitive.
Sometimes last week, the Bellafricana team had one of the usual strategy sessions to brainstorm ways which we can help our creative members thrive this period. As you know, Bellafricana is very passionate about helping, supporting, and empowering creative business owners in whatever way we can. So we kept thinking: “How can we eliminate these problems business owners will face?, or atleast reduce it and keep their minds positive”
Then the Light bulb moment struck and the Idea was born. Now, don’t get too impatient. Everything will start to make sense now.
We came up with a challenge to all creative business owners out there. Will they give in to the fear this season brings? Or will they fight the negativity?
Known as the Bellafricana Creative’s Challenge, it is a 30-day challenge containing daily tasks that participants (business owners especially) are expected to take part in.
Where is this challenge taking place?
It is held primarily on Instagram. However, business owners are allowed to do the challenge on other platforms as well.
What will this Bellafricana Creatives Challenge do for you?
It will help you:
connect with your customers on a personal level.
have massive sales on standby the moment the restrictions are lifted.
get to rediscover more about your business and gather more creative connections.
Stay relevant and at the top of your customers’ minds, seeing that majority will be online this period.
Have lots of fun while maintaining a positive mindset.
Check out some samples of the daily challenges below:
Isn’t it so amazing the great works Bellafricana is doing for the creative community? If I can say so myself.
If we can each be a positive voice in our community then we stand a better chance of spreading more encouragement.
Connect with Bellafricana here: @bell_africana, a community platform enabling creative indigenous businesses thrive. To become a member, click here
If you’re African, (Nigerian especially) then the word “Adire” is a familiar name to you. In this interview, we had a conversation with a Bellafricana Verified Member, Sisi Aladire, whose Brand has long become a Household name in the world of Adire.
Meet Ms Olubunmi Davies of Sisi Aladire Enterprises (SAE).
Read on to learn about how the amazing Sisi Aladire Enterprises was born, goals for the nearest future, and many more.
Please introduce yourself
I am S. M. Olubunmi Davies (Ms), a retired Architect and the founder/Chief Executive Officer of Sisi Aladire Enterprises(SAE). As a daughter of a diplomat, I went to school in 5 countries.
I actually wanted to be a broadcaster, but a friend of my father, told me to study Architecture. I am a member of Neca’s Network of Entrepreneurial Women (NNEW), an organization that has taught me a lot about being an entrepreneur.
I live and work in Lagos.
Tell us about your work. How did Sisi Aladire Enterprises start?
I started Sisi Aladire Enterprises about 30 years ago.
I really do not remember why I started but I remember talking to late Mrs Okuboyejo (Betti-O) about buying and selling Adire fabrics. I spent a weekend in her house, creating different patterns on plain fabrics. I would go to Abeokuta to buy some Adire to sell to family and friends.
When Betti-O found out the quantity of Adire I was going to buy in Abeokuta, she told me to buy at Tejuosho market because the difference in price was little. The first product made by SAE, is the Yemisi bag, a tote bag which was an improved version of an Ankara bag, given to me by Ms Yemisi Ransome-Kuti.
I got tailors to make outfits for me with Adire which people liked. Orders were made and SAE started making ready to wear garments.
How did you come about the name and what does it mean?
I liked Aladire, but there was already a business with that name, so I added “Sisi” to the “Aladire”.
What is your niche and how did you know it was a market to get into?
To be truthful, I did not know that there was a niche in the market. I liked the idea of selling Adire and got started.
In the 1980s, I do not believe most people did market research before starting a business.
Where do you get the inspiration for your products?
Initially, I made outfits or garments that I liked, but after some time, people asked for what they wanted.
At times, I adapt styles that I see on people or in magazines.
Can you remember one of the first products you made?
Like I said Earlier, the first product was the tote bag named after Ms Yemisi Ransome-Kuti. Although it has been modified over the years, it is still a popular product of SAE.
What are some of the challenges you face in your business?
I did not do any research before I started my business, because I did not know I was suppose to do so, therefore, issues like funding and structure were not considered at the beginning.
Now, I am working with some consultants on creating a structure for the business.
Tailors, especially good ones are not easy to get. Work ethics is also an issue with tailors.
Do you have any regrets venturing into this line of business?
No, I do not have any regret venturing into this business. Although I wish I knew some of the things I know now when I started.
What is your most popular product?
It is difficult to say. At times, I get orders for kaftans, wrap round skirts, tops or bags. However, I believe I have sold more tote bags than any other product.
To what extent do you draw upon your Nigerian (African) heritage for your work?
Adire is a product of a traditional industry, but we are adapting it to suit contemporary life style.
What are some of your short term and long term goals, both in your business and life in general?
My short term goal for SAE, is to make it very successful, financially, while making Adire fabric, the preferred fabric of choice.
The long term goal, is to have a massive factory with about 10 thousand workers, producing garments, bags, accessories and many other products with Adire fabrics.
What would people be surprised to learn about you?
Most people are usually surprised when I tell them that I am an Architect.
What profession would you be in if you weren’t in this Industry?
I think I will like to be a painter.
If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?
Anyone who wants to start a business, any business, must be steadfast, have a positive mindset and be ready for setbacks.
Connect with Ms Buunmi Davies on Instagram @sisialadire. Otherwise, you can reach her on +2348023343453
Follow us on Instagram @bell_africana for more amazing creative indigenous brands, and to fine out more about the beauty of Africa.
Have you ever heard this popular saying by Shirley Chisholm that says “If they don’t give you a seat at the table, bring a folding chair”?
Well I say, scratch the folding chair, bring an Ile ila chair, a proudly made in Nigeria chair that gives inspiration.
A wise man once said, ideas rule the world (Sam Adeyemi), and I couldn’t agree more.
Without ideas, you cannot create solutions to problems, you cannot even call yourself a creative, talk less an entrepreneur or intrapreneur.
Well, if ideas truly rule the world, where do you get inspiration from?
Most times I personally like to take a break from my space, go for exhibition, stay cations, vacations….you might even agree that an idea can fall on you anywhere!
Even when in the shower, yes? but you have never heard of you getting ideas from a chair.. right?
So I am here to introduce to you a proudly made in Nigeria chair by ILE ILA.
Wooosh, trust me, you will soon want to own yours!
Here are 10 different types of handbags made in Nigeria a boss woman should have or be gifted. Please just take a minute to appreciate this beautiful face and lovely smile in the featured image 🙂
.
So I came up with these 10 bags (actually is like 13, lol). These amazing brands are #Bellafricanaverified 😍. Trust me you need to add atleast one to your collection.
.
Which ones do you have and which ones did I miss out 😁?
.
What do you think of these handbags made in Nigeria? (Tap on image to go to brands page)
In this exclusive interview, I had the privilege to learn about the brain behind Ovelly Naturals, and how she started an amazing natural skin care brand here in Nigeria, that caters for the African Skin and protects it from dangerous chemicals. Olubukola birthed her business while on a quest for safe and non-toxic skin care products.
An African safari trip is an experience of a lifetime as you get to satisfy your wanderlust in the wild and marvel at nature at her absolute finest. Each destination is as diverse as the culture and people so visitors always have a wealth of options for their adventure.
Some travelers come in for the amazing scenery, while others flock to get some outdoor action like hiking and hot air balloon rides. As such, it pays to have an idea of which locations offer what experiences you seek. If the highlight of your safari is to witness majestic wildlife in their natural habitat, however, then consider these top eight wildlife safari parks on the continent:
1. Kruger National park
This is one of the largest wildlife reserves in Africa and is located in the northeastern parts of South Africa in the province of Limpopo and Mpumalanga. The park occupies a 19,485 km square and is regarded as a world heritage site by UNESCO. The Kruger National Park is a beautiful wilderness that is home to the ‘Big Five’, as well as hundreds of mammals, including antelope, wild dog, jackal, giraffe, and Blue wildebeest.
2. Serengeti National Park
The Serengeti National Park is located in Tanzania, stretching all the way to the East Masai Mara regions in Kenya. It is a world famous safari park spanning over the 30,000km square with an unparalleled panorama of vast rolling plains. The Serengeti boasts a variety of wildlife including the famous ‘Big five’ – Lions, African leopard, African bush elephant, eastern black rhinoceros and African buffalo. There are over 500 species of birds and carnivores like cheetah, hyena, honey badger, and African wild dogs.
One unique feature and a must-see for every tourist is the annual migration of wildebeest. Over 2.5 million wildebeest, zebras, Thomson’s gazelle, and antelopes migrate here between June and November to find better grazing. This phenomenon has been categorized as a world wonder.
3. Hwange National Park
Formerly known as Wankie game reserve, Hwange National Park is the largest wildlife reserve in Zimbabwe today. The park spans an impressive 14,651 km square and was named after a local Nhanzwa chief. It became a national park in 1961 and is located in the northwestern part of Zimbabwe between Bulawayo and Victoria Falls. Hwange offers an amazing variety of wildlife, such as impalas, African buffaloes, lions, as well as one of the largest population of elephants on the planet, and more than 400 bird species.
4. Masai Mara National Reserve
Recently ranked as the number one Safari Park on the planet by World Travel Award(WTA), the Masai Mara Game Reserve is indeed a wonder to behold. It is located in the southwest of Kenya, running along the Tanzanian border and occupying a 1,510 km square area. The park is named in honor of the famous Masai tribe and is famous for its exceptional variety of wildlife including the ‘big five’ and the Great Wildebeest Migration.
5. Chobe National Park
This breathtaking wildlife park is located in the northern parts of Botswana. It is the first national park in the country and third largest park after Kalahari and Gemsbok national parks. Covering up to 12,000km square of land, Chobe National Park plays host to concentrations of diverse wildlife including lions, giraffes, antelopes, cheetahs, zebras, wildebeest and over 450 species of bird. The Park is divided into four areas: The Serondela area, the Savuti march, the Linyanti March, and Hinterland.
6. Kibale National Forest Park
Kibale forest national park is located in western Uganda and spans across 776 km square. It is regarded as having the highest concentration of primates in all of Africa because of its impressive array of chimpanzees, red colobus monkeys, and L’Hoest’s monkeys, as well as other endangered species. Visitors here will also be amazed by the lush rainforest and scenic landscapes.
7. Etosha National Park
Located in the northwest region of Namibia, Etosha National Park covers more than 20,000km square and is famous for its ease in spotting varieties of wildlife. Unlike other African safaris where you have to drive round to see the animals, the animals at Etosha national park usually come to you. Simply park your vehicle near one of the many water holes and enjoy viewing animals in their hundreds — lions, elephants, gemsbok, springbok and various bird species.
8. Luangwa National Park
Several wildlife enthusiasts have dubbed Luangwa National Park as one of the greatest wildlife sanctuaries in the world. This is because the concentration of animals around the Luangwa River and oxbow lagoons is among the most intense in Africa. The park is situated in the eastern part of Zambia and covers 9,050 km square area. The river is filled with hippos and crocodiles, while the land supports over 60 species of mammal, including Thornicroft giraffe, cape buffaloes, elephants, and leopards. It also supports a large population of bird species.
Kente textile is from Ghana, a country located in West Africa. Kente is a cloth worn by royalty. It is hand woven just like the Aso-oke (Nigerian textile) in wooden looms and is of very high worth. It comes in a variety of patterns, colours and designs, each of which have different meanings. Continue reading
On today’s episode of Bellafricana’s African Platter map, I am bringing you a recipe to one of Uganda’s most popular delicacies called, Matoke. Be sure to let me know if you try it and how it turns out. Continue reading
Aso-Oke is a short form of Aso Ilu Oke also known as Aso-Ofi meaning clothes from the up-country. It is the traditional wear of the Yoruba’s (the tribe of the southwest people in Nigeria, Africa). Continue reading
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.