Bellafricana published in african beauty product, Uncategorized, wellness products

Back to Our Roots: How Deezmundu is Revolutionizing Wellness with Ancient African Wisdom

Imagine carrying the whispers of your ancestors in your heart, feeling their ancient wisdom flowing through your veins, and knowing you have something powerful to share with the world. That’s exactly how Deezmundu came to life, not just as a business but as a sacred mission to preserve and celebrate the profound healing practices that have nurtured African communities for generations.

Founded on a deep appreciation for African heritage, Deezmundu represents something beautiful: the belief that our ancestors knew secrets about wellness that the modern world desperately needs to remember.

 The Journey of Discovery: From Research to Reality

Creating Deezmundu wasn’t just about opening doors – it was about opening hearts and minds to forgotten wisdom. The journey began with extensive research, meaningful collaborations with traditional healers, and countless hours spent understanding the intricate beauty of African wellness practices.

Every step was intentional, every partnership sacred, every detail crafted with the reverence these ancient practices deserve. The result? A welcoming space that doesn’t just embrace African culture – it celebrates it, honours it, and brings it to life in the most beautiful way.

More Than a Spa: Your Sanctuary Awaits

Step into Deezmundu, and you’re not just entering a wellness space – you’re crossing the threshold into a sanctuary where ancient beauty rituals dance gracefully with modern self-care. This is where your mind, body, and soul come home to themselves.

Here’s what makes this sanctuary so special:

  • Traditional body exfoliation that awakens your skin’s natural radiance
  • Time-honoured sauna treatments that detoxify and restore
  • Healing massages that carry generations of wisdom in every touch
  • Handcrafted treasures including luxurious perfume oils, rich shea body butters, authentic African black soaps, and aromatic incense

The Problems We’re Healing: Bringing Balance Back to a Chaotic World

Reconnecting with Mother Nature

In our synthetic-saturated world, we’ve forgotten what it feels like to be truly nourished by nature. Deezmundu brings you back to authentic, natural ingredients that don’t just treat your body – they love it.

Beyond Surface Beauty: True Holistic Healing

While others focus on quick fixes and surface solutions, Deezmundu goes deeper. Our treatments offer profound healing, detoxification, and restoration that touch your very essence.

Saying Goodbye to Chemical Overload

Tired of harsh, artificial products that promise the world but deliver irritation? Our handcrafted, chemical-free alternatives provide the pure nourishment your skin has been craving.

Reviving Lost Traditions

African beauty rituals have been healing and nurturing for centuries, yet they’ve been overlooked in our modern world. Deezmundu ensures these precious practices continue to thrive and transform lives.

Finding Your Perfect Balance

True wellness isn’t just about your body – it’s about harmony between mind, body, and spirit. Our aromatic incense and perfume oils create an atmosphere where stress melts away and peace takes root.

The Magic of Authenticity: Where Ancient Meets Modern

In a world flooded with synthetic solutions and empty promises, Deezmundu stands as a beacon of authenticity. We’re not just offering treatments – we’re offering transformation. We’re not just selling products – we’re sharing heritage.

Every visit to Deezmundu is a journey back to yourself, a reminder of the healing power that lives within nature, and a celebration of the incredible wisdom our ancestors gifted us.

The Deezmundu Experience: What Your Soul Has Been Searching For

When you choose Deezmundu, you’re choosing:

  • Tradition with intention – every practice rooted in centuries of wisdom
  • Nature’s pure embrace – ingredients that honour and nourish
  • Cultural celebration – heritage that lives and breathes in every moment
  • Holistic harmony – care that touches mind, body, and spirit
  • Authentic transformation – results that radiate from the inside out

A Sacred Mission: Nurturing Health and Heritage

Deezmundu isn’t just preserving African wellness traditions – we’re ensuring they flourish in the modern world. We’re creating a bridge between the ancient and the contemporary, the traditional and the innovative, the sacred and the accessible.

This is more than business; this is a calling. A calling to help people rediscover the magic of African wellness, to offer refuge from synthetic solutions, and to reconnect beautiful souls with the healing power of nature.

Your Invitation to Transformation

Ready to experience wellness the way your ancestors intended? Ready to trade synthetic for sacred, artificial for authentic, rushed for restored?

Welcome to Deezmundu – where ancient African wisdom meets your modern wellness needs, where every treatment is a celebration, and where your journey back to natural radiance begins.

Because when you honour the wisdom of the past, you illuminate the path to a more beautiful future.

 

Connect with Deezmundu:

  • 📞 Phone: 08177775802
  • 📸 Instagram: @deezmundu

Experience Deezmundu Today Your sanctuary of traditional African wellness awaits

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Bellafricana published in african creativity, African elegance

A Decade of Dreams: How Iro Lagos Became Africa’s Cultural Heartbeat

Where It All Began: The Birth of a Beautiful Vision

A young visionary named Lara Adedoyin-Afun had a dream burning bright in her heart. She saw something missing in the world – a space where African elegance could dance freely with contemporary living, where heritage wasn’t just preserved but celebrated in every thread, every curve, every carefully crafted detail.

That dream? It had a name: Iro Lagos.

What started as a passion project ten years ago has blossomed into something extraordinary – a movement that doesn’t just sell products but tells stories, builds bridges, and celebrates the magnificent tapestry of African creativity.

More Than Shopping: It’s a Cultural Love Letter

Step into Iro Lagos and you’re not just entering a store – you’re walking into a living, breathing love letter to Africa. This isn’t your typical retail experience; it’s where culture comes alive and creativity finds its voice.

Imagine wandering through carefully curated collections where every piece whispers a story. From stunning fashion pieces that make you feel like royalty to homeware that transforms your space into a sanctuary of African elegance and beauty, essentials that celebrate your natural radiance, Iro Lagos has created a universe where luxury meets heritage in the most beautiful way.

The Magic Number: 30+ Voices, One Powerful Chorus

Here’s what makes Iro Lagos truly special: they’re not just showcasing products; they’re amplifying voices. Over 30 African designers and creatives have found their home here, their platform, their stage to shine.

This isn’t just business; it’s community building at its finest. Every designer partnership is a handshake between tradition and innovation, every collaboration a celebration of the incredible diversity that makes Africa so magnificent.

Turning Ten with Style: A Milestone Worth Celebrating

As Iro Lagos marks its 10th anniversary, they’re not just looking back with pride (though there’s plenty to be proud of!) – they’re looking forward with excitement. This milestone year is guided by something truly special: a mood board inspired by powerful symbols from across the African continent.

These aren’t just pretty pictures; these are emblems of resilience, beauty, and community that will guide their upcoming fashion and art exhibition. It’s a celebration that honours where they’ve been, embraces where they are, and dreams big about where they’re going.

The Problem Solvers: Making African Excellence Accessible

Let’s be real, finding culturally rooted, beautifully designed products that combine luxury, heritage, and function used to be like searching for a needle in a haystack. Iro Lagos saw this problem and didn’t just solve it; they transformed it into an opportunity to create something magical.

They’ve become the bridge between heritage and lifestyle, the space where African creativity doesn’t just survive – it thrives.

Why We’re Here for This

What sets Iro Lagos apart isn’t just their incredible curation (though it’s pretty amazing) – it’s the intentional storytelling woven into every single piece. When you buy from Iro Lagos, you’re not just purchasing an item; you’re becoming part of a story, joining a community, and supporting a dream.

In a world that often overlooks African creativity, Iro Lagos stands as a beacon, ensuring that diverse African voices are not just seen and heard but celebrated and cherished.

The Beautiful Future Ahead

As we celebrate this incredible 10-year journey with Iro Lagos, one thing is crystal clear – this is just the beginning. With Lara Adedoyin-Afun’s visionary leadership and a community of over 30 talented creatives, the future looks brighter than ever.

Here’s to ten years of dreams made real, to the countless stories yet to be told, and to a future where African elegance and creativity continue to inspire the world.

 

 

Ready to be part of this beautiful story? Visit Iro Lagos and discover where heritage meets lifestyle in the most magnificent way.

Connect with Iro Lagos:

Because when culture meets creativity, magic happens.

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Bellafricana published in africa visionary creatives, African Creatives & Entrepreneurs, african healing skincare, Arts & Crafts

When Life Gives You Lockdown, Make Candles: The Sweet Story Behind Essence by RJ

From Personal Experiment to Wellness Brand

The story of Essence by RJ is one that beautifully captures how personal struggles can birth something that brings healing not just to one person, but to many. Founded by Orume Oghenejode, Essence by RJ began during the unexpected stillness of the COVID-19 lockdown. Struggling with anxiety and unable to access her regular supply of candles, diffusers, and room sprays, Orume found herself turning to essential oils to create calming scents for her personal space.

What started as a deeply personal experiment soon caught the attention of friends and family. The positive feedback was consistent and encouraging, pushing Orume to explore the possibility of building something bigger. With gentle nudging from her mother, who was already active in the wellness space, Essence by RJ was officially born—a brand dedicated to bringing tranquillity and calm to others through the power of scent.

The Heart of the Brand: Wellness Through Fragrance

At its core, Essence by RJ is more than just a home fragrance company; it’s a wellness experience. The brand’s products are thoughtfully designed to create calming spaces that support self-care, ease anxiety, and offer moments of peace amidst the busyness of life.

With every carefully curated blend, Essence by RJ helps individuals create a sanctuary in their own homes, allowing fragrance to serve not just as a pleasant aroma but as a therapeutic tool for emotional balance and well-being.

Products & Services: More Than Just Candles

Essence by RJ offers a wide variety of products that span both home fragrance and personal wellness:

  • Home Fragrance Collection:
    Diffusers, Room Sprays, Candles, Pillow Mists, Wax Melts.

  • Beauty & Wellness Collection:
    Massage Oils, Massage Candles, Pheromones, Body Oils, Glow Oils, and Body Butters.

But beyond personal use, the brand also extends its services into custom and corporate offerings:

  • Personalised scent experiences

  • Bespoke fragrance curation for hotels, spas, offices, and businesses

  • Retail, wholesale, and private label services

  • Corporate gifting solutions

Through these services, Essence by RJ creates memorable sensory experiences for both individuals and businesses, making wellness and self-care accessible on a larger scale.

What Sets Essence by RJ Apart?

While many brands create scented products, Essence by RJ distinguishes itself through its intentional approach to scent as therapy. For Orume, fragrance is not just about making a space smell nice; it’s about creating emotional harmony. Each product is carefully crafted to soothe, uplift, and ground its user.

Moreover, the brand’s flexibility in offering bespoke scent solutions allows businesses, hotels, and spas to customise the atmosphere they offer to their clients, making wellness an immersive and tailored experience.

The Vision Ahead

As Essence by RJ continues to grow, the vision is clear: to bring peace, balance, and calm to more lives. Whether it’s through individual products or large-scale collaborations, the brand remains committed to its mission of using scent as a tool for daily well-being and mindful living.

In a world that often moves too fast, Essence by RJ stands as a gentle reminder that wellness can be as simple as breathing in a scent that grounds you.

 

 

Creating Your Own Essence

Whether you’re looking to transform your living space into a calming sanctuary, support your daily self-care routine, or create a signature scent experience for your business, Essence by RJ offers that perfect blend of quality, care, and genuine understanding of what it means to need a little peace in your day.

Because sometimes, the most powerful thing you can do is light a candle, take a deep breath, and remember that even in the most challenging times, there are simple ways to create beauty and calm.

 

Find Your Essence:

Because everyone deserves a space that smells like peace.

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Bellafricana published in The African Lifestyle Experience (TALES)

TALES 3rd Edition: Reimagining African Excellence in London’s West End

TALES 3rd Edition: Reimagining African Excellence in London’s West End

 

London, UK | July 25 – August 3, 2025 — This summer, London’s iconic West End will transform into a vibrant celebration of African excellence as TALES (The African Lifestyle Experience) returns with its most ambitious luxury showcase yet:  Reimagine 2025.

Hosted at the luxurious Luxury Promise Corner Showroom, just off Oxford Street, Reimagine 2025 promises ten days of curated experiences, fashion-forward storytelling, and unrivalled cultural flair. With over 70 curated brands, from fashion and beauty to art, music, and home décor.  This year’s TALES will spotlight the brightest creative talents from Africa and across the diaspora.

“TALES is more than a marketplace — it’s a cultural movement,” says Bukky Asehinde, founder of Bellafricana and CEO of TALES Global. “This is about re-sourcing the roots of our creativity and reimagining how the world engages with African craftsmanship.”

What to Expect at TALES 2025:

  • 70+ Cutting-Edge African Brands

    Discover one-of-a-kind pieces: from bold fashion in traditional textiles like Aso Oke, Adinkra and Bantu, to luxe handmade beauty and bespoke interiors. Every product tells a story of heritage, reinvention, and excellence. 
  • Fireside Chats with Industry Icons

    Say goodbye to stiff panels, these intimate, honest conversations bring together trailblazers and tastemakers to explore the future of African entrepreneurship, culture, and design. 
  • Kidpreneur x The Veteran

    A standout feature returns: spotlighting rising Gen Z entrepreneurs like Oreofe alongside industry legends such as Gloria Ije Anyaehie-Coker, founder of GIA1 Fashion, bridging generations of innovation. 
  • Exclusive Travel Offer with Air Peace

    TALES is partnering with Nigerian airline Air Peace to offer a 15% flight base fare discount for brands and attendees flying to London, further connecting the diaspora through creativity. 
  • Powered by Bellafricana: A Global Movement

    Backed by Bellafricana — a platform empowering African creative entrepreneurs across 18+ countries, TALES is championing authentic African stories, craftsmanship, and visibility on the world stage.

In Partnership with the City of Westminster

The 2025 edition of TALES is proudly supported by the City of Westminster, further cementing London’s commitment to diversity, innovation, and inclusive cultural celebration in the West End.

This collaboration ensures that TALES is not only seen but fully embraced across some of the UK’s most visible marketing channels through support from New West End Company via Oxford Street’s Instagram and website to a city-wide spotlight on creativity. This reflects the West End’s continued evolution into a vibrant city that champions global creativity and cross-cultural celebration.

TALES Partners with New West End Announcement

Why It Matters

Following the runaway success of TALES 2024, which featured 40 brands and attracted a global audience, Reimagine 2025 raises the bar. With London’s fashion and cultural scene increasingly embracing diversity and authenticity, this event is a timely and necessary celebration of African brilliance in design, spirit, and vision.

Whether you’re a fashion enthusiast, culture lover, or global tastemaker, TALES 2025 is where Africa’s future-forward creativity meets London’s cultural heartbeat.

Event Details:

Venue: Luxury Promise, The Corner Showroom, 28 Cavendish Square, London W1G 0DB

Dates: July 25 – August 3, 2025

Admission: FREE — registration required at tales.bellafricana.co.uk

For Press, Sponsorships & Collaborations:

Bukky Asehinde – Founder/CEO

Email: [email protected], [email protected]

Tel: +44 (0) 800 001 6502

Follow the Movement:

Instagram: @bell_africana | @bellafricanauk

TikTok: @bellafricanauk | Facebook: Bellafricana | LinkedIn: Bellafricana

About Bellafricana

Bellafricana is a trusted platform connecting African creative entrepreneurs to global audiences. With a presence in over 18 countries, it supports emerging and established brands across fashion, beauty, art, and lifestyle through visibility, collaboration, and community. TALES is its flagship celebration of African excellence.

MEET SOME OF THE CREATIVES FOR TALES 2025

MEET SOME OF THE PARTNERS FOR TALES 2025

Meet the Partners for TALES 2025

WATCH TALES 2025 VIDEOS

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Bellafricana published in Arts & Crafts, Creative designs, Exclusive Interviews, oledo

From Quirky T-Shirts to Powerful Brand Stories: The Oledo Journey

From Quirky T-Shirts to Powerful Brand Stories The Oledo Journey

 

In a world where authentic self-expression is increasingly rare, one Nigerian brand is championing the power of storytelling through beautifully designed products and meaningful brand experiences. Oledo isn’t just creating journals and planners; it’s empowering people and organisations to discover their voice, tell their stories, and connect more deeply with their communities.

What began as playful creativity, imagining phrases on shirts and printing quirky captions, has evolved into a dual-purpose brand that serves both individuals seeking personal expression and organisations looking to craft compelling brand narratives. From Abuja to rural communities across Nigeria, Oledo is proving that expression is indeed a form of care.

From Quirky T-Shirts to Powerful Brand Stories The Oledo Journey

The Creative Spark That Started It All

The Oledo story begins with a simple fascination: words and creative ideas. Founder Oluchi Emenike recalls being captivated by the power of language and visual expression. “I would imagine phrases on shirts, think up quirky captions, and actually print and sell them,” she explains. “That playful creativity soon evolved into something bigger. “I didn’t just want to wear my ideas; I wanted to help others express themselves too.”

What started as a creative outlet quickly revealed itself as something more profound. Oluchi began exploring product development ideas that helped people express themselves through everyday items, journals, planners, and custom merchandise. The response was immediate and telling: there was a genuine need for products that were not only functional but also deeply personal and visually beautiful.

The Evolution: From Products to Purpose

As the business grew, a deeper pattern emerged. “I wasn’t just making products; I was telling stories,” Oluchi realised. “Whether it was a personalised gift, a branded event, or a commemorative magazine, every project carried meaning.”

This revelation gave birth to Oledo Brand, a strategic extension that focuses on brand storytelling through editorial content, visual branding, documentaries, and milestone campaigns. While Oledo Brand has been operating quietly through client work and internal projects, it’s now emerging as a dedicated studio for creative brand experiences.

Dual Impact: Personal Expression Meets Brand Storytelling

Today, Oledo operates on two complementary levels, each addressing different aspects of the same fundamental need for authentic expression.

Oledo Products offers creatively designed items that help people and brands express themselves, from journals and planners to custom gifts and branded merchandise for events. Every product combines functionality with storytelling, giving individuals and businesses tools to connect more meaningfully with their audiences.

Oledo Brand helps organisations tell their stories through strategic design and brand experiences. Services include editorial publications, brand documentaries, milestone campaign design, and event branding, all focused on helping brands create moments that reflect who they are and where they’re going.

Solving the Expression Gap

At its heart, Oledo addresses a critical challenge: people and brands often struggle to express their identity clearly. In a world of generic products and cookie-cutter marketing, Oledo provides beautiful products, intentional design, and memorable brand experiences that help clients find and share their authentic voice.

More Than Products: A Platform for Change

What truly distinguishes Oledo is how it uses its platform to spark meaningful conversations and create positive change. The brand runs awareness campaigns around causes close to its heart, including mental health and women’s empowerment.

During Mental Health Awareness Month, Oledo leverages its products and voice to promote wellness and emotional care. On International Women’s Day, the team goes beyond traditional marketing, venturing into markets, rural communities, and schools to tell the untold stories of everyday women, from traders to teachers, celebrating their strength and contributions through storytelling, not sales.

Nurturing the Next Generation: The Dareeya Project

Oledo’s commitment to impact extends to children through The Dareeya Project, a CSR initiative that encourages creativity, confidence, and care in kids. Using affirmations, creative play, and activity-based learning tools, the project helps young minds thrive while fostering the next generation of confident storytellers.

The Oledo Philosophy: Expression as Care

Central to everything Oledo does is a simple but powerful belief: expression is a form of care. This philosophy drives every product design, every brand campaign, and every community initiative. The brand exists to help people—young or old, brands or individuals—express their value, their voice, and their story.

Design That Empowers

Oledo’s product philosophy centres on supporting both productivity and wellness. From journals that help maintain focus to tools that encourage self-expression, every item is designed with the user’s holistic well-being in mind. The products serve as more than functional tools—they become companions in personal growth and creative expression.

Building Community Through Storytelling

Rather than simply selling products, Oledo builds community by celebrating people’s stories. This approach has created a loyal following of individuals and organisations who see Oledo not just as a brand but as a partner in their journey of self-discovery and authentic expression.

The Vision Forward

As Oledo continues to expand its impact across Nigeria and beyond, the brand remains committed to its core mission: helping people and organisations find their voice and tell their stories authentically. Whether through a beautifully designed journal that inspires daily reflection or a comprehensive brand campaign that captures an organisation’s essence, Oledo is redefining what it means to connect with purpose.

In every product crafted and every story told, Oledo demonstrates that true business success comes not from what you sell, but from how you help others express who they truly are.

Join the Oledo Community

Experience the power of authentic expression through products that care and stories that inspire. Discover how creativity can become a force for personal growth, community building, and positive change.

Connect with Oledo:

At Oledo, we believe your story matters. Let us help you tell it beautifully.

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Bellafricana published in african healing skincare, made in africa

Unlocking Africa’s Healing Secrets: The African Rhapsody Revolution

In a continent where ancient healing wisdom has been passed down through generations of women herbalists, one visionary brand is bridging the gap between ancestral knowledge and modern skincare science. African Rhapsody isn’t just creating beauty products; it’s unlocking Africa’s vast botanical heritage, transforming traditional remedies into research-backed solutions, and rewriting the continent’s role in the global wellness industry.

What started as a personal quest for healing has evolved into a movement that’s positioning Africa not just as a supplier of raw materials but as a powerhouse of value-added wellness innovations. With laboratories in Lagos and partnerships across West Africa, African Rhapsody is proving that the most effective skincare solutions have been growing in African soil all along.

A Personal Journey to Continental Impact

Ifekoya Funmilayo of African Rhapsody

The African Rhapsody story begins with a struggle, a persistent skin condition that refused to respond to conventional treatments. Faced with this challenge, the founder, Oluwafunmilayo Ifekoya, turned to something more profound: the age-old wisdom of African women herbalists and the medicinal plants rooted in the continent’s rich soil.

“That was the turning point,” the founder reflects. “Not only did these remedies work, but they also revealed something deeper: Africa holds one of the richest repositories of healing plants in the world, yet their value remains underexplored and underappreciated.”

This revelation sparked a three-year journey across Nigeria, Ghana, and Côte d’Ivoire, researching cosmetic scientists and botanists. The mission was clear: uncover the true potency of African flora for both beauty and healing, and bring this knowledge to the world through scientifically validated formulations.

Redefining African Skincare Excellence

African Rhapsody has emerged as more than just a skincare brand; it’s a research-driven company that addresses real dermatological concerns using Africa’s botanical heritage. The product line tackles everything from acne and eczema to hyperpigmentation, tinea, and stretch marks, all through the power of plant-based actives.

What sets African Rhapsody apart is its commitment to gentle yet effective solutions. Every serum, oil, butter, and plant essence is formulated without retinol, harsh acids, or synthetic chemicals. Instead, each product draws from ancestral healing wisdom while undergoing rigorous clinical analysis to ensure both efficacy and safety.

The Science Behind the Heritage

African Rhapsody’s approach represents a perfect marriage of tradition and innovation. The brand’s formulations are inspired by centuries-old beauty rituals and healing practices, but each product undergoes thorough scientific validation through collaboration with cosmetic scientists and clinical analysis.

This methodology ensures that customers receive products that are not only culturally authentic but also scientifically proven to deliver results. It’s an approach that honours African heritage while meeting modern standards of skincare excellence.

Beyond Beauty: Building Africa’s Botanical Future

Perhaps most revolutionary is African Rhapsody’s vision beyond direct-to-consumer skincare. The brand is pioneering a B2B vertical that refines African medicinal plants into standardised extracts, tinctures, and infusions for wellness brands, spas, and naturopathic medicine companies worldwide.

This initiative addresses a critical gap in the global wellness market. Rather than simply exporting raw materials, African Rhapsody is creating high-value, wellness-ready ingredients that showcase the sophistication of African botanical science. From anti-inflammatory botanicals to antioxidant-rich elixirs, the brand is transforming African herbs into globally competitive solutions.

Solving Real Problems, Creating Real Impact

African Rhapsody tackles challenges on multiple fronts:

For Consumers: The brand addresses the lack of authentic, effective skincare products rooted in African botanicals. Most available solutions are either too harsh or imported, or completely disconnected from African environmental needs and heritage.

For the Ecosystem: The company is revolutionising how Africa’s vast medicinal plant resources are utilised. Instead of allowing these valuable botanicals to be exported in raw form with minimal value retention, African Rhapsody refines, validates, and exports African-made plant actives.

What Makes African Rhapsody Exceptional

Rooted in African Biodiversity: The brand sources powerful medicinal plants from across Nigeria, Ghana, and Côte d’Ivoire, including underutilised botanicals like cassia alata, giving products a unique, plant-rich identity not found in mainstream beauty brands.

Clean and Problem-Solving: Every formulation is free from harsh chemicals while offering gentle yet effective solutions for complex skin concerns, using only botanicals that heal, protect, and restore the skin barrier naturally.

Sustainability and Empowerment: From working with local farmers to training young women in botanical science, African Rhapsody is committed to sustainable sourcing, biodiversity preservation, and women’s empowerment across the entire supply chain.

Building Africa’s First Botanical Refinery: The brand isn’t just creating products—it’s building a regenerative B2B supply chain that ensures Africa creates and retains value from its natural resources.

The Vision Ahead

As African Rhapsody continues to expand from its flagship store and laboratory in Lagos, the brand’s impact extends far beyond skincare. It’s preserving biodiversity, empowering communities, and fundamentally rewriting Africa’s role in the global beauty and wellness industry.

The company represents a new paradigm where African botanical knowledge isn’t just preserved—it’s elevated, validated, and shared with the world through products that truly heal and transform. In every formulation, African Rhapsody proves that the most powerful skincare solutions have been growing in African soil for centuries, waiting for the right vision to unlock their potential.

Experience the African Rhapsody Difference

Join a movement that celebrates Africa’s botanical heritage while delivering scientifically-proven skincare solutions. Discover how ancestral wisdom meets modern science in products designed to heal, nourish, and transform your skin naturally.

Connect with African Rhapsody:

Africa holds the healing. African Rhapsody is unlocking it.

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Bellafricana published in africa visionary creatives, African Creatives & Entrepreneurs, handmade footwear

From Market Stalls to Global Runways: The BLAQ ESSENCE Revolution

dupe gani

In a world where fast fashion dominates and mass-produced footwear floods the market, one Lagos-based brand is boldly rewriting the narrative, one step at a time. BLAQ ESSENCE isn’t just selling shoes; it’s building confidence, preserving African craftsmanship, and empowering individuals to express their authentic style through handcrafted excellence.

What began as a childhood fascination beside a grandmother’s market stall has blossomed into a premium footwear brand trusted across Nigeria. With deep roots in tradition, innovation, and local artistry, BLAQ ESSENCE is leading the charge in transforming how African-made luxury is crafted, worn, and celebrated.

The Story Behind BLAQ ESSENCE

dupe gani

BLAQ ESSENCE is redefining footwear with a range of handcrafted leather shoes and accessories designed to blend traditional craftsmanship with contemporary style. Founded in Lagos, the brand specialises in premium leather footwear solutions, from bold platform sandals to sophisticated everyday pieces that celebrate African heritage while meeting modern fashion demands. Each product is expertly crafted by skilled local artisans, offering a luxury alternative that solves sizing problems, ensures durability, and delivers timeless elegance.

BLAQ ESSENCE was founded by Dupe Gani S. with a clear mission: to create handcrafted footwear that empowers individuals to embrace bold, Afro-centric style without compromising on quality or comfort. Motivated by her grandmother’s legacy as a shoe seller and her own journey through entrepreneurial challenges, Dupe began her footwear journey after her clothing brand faced difficulties.

“My grandmother was a shoe seller! Growing up with her, she would travel to Abidjan to buy rubber shoes and distribute them to the market women,” Dupe recalls. “I fell in love with the cuteness of footwear and their designs and colours. The love for footwear sprang from there.”

After trying different businesses and facing failures, Dupe found her calling when native wear clients began asking her to pair their outfits with handmade shoes. What started as research during her travels became a full commitment to footwear design immediately after COVID-19. By 2021, BLAQ ESSENCE was born, and as Dupe puts it, “It has been amazing ever since!”

From Childhood Dreams to a Lagos Footwear Powerhouse

 

In 2021, BLAQ ESSENCE embarked on a mission to redefine handcrafted footwear in Nigeria. What began with memories of a grandmother’s shoe business has blossomed into one of Lagos’s most distinctive premium footwear brands. Rooted in heritage, resilience, and authentic African creativity, BLAQ ESSENCE has become a beacon for those seeking to express their style through quality craftsmanship.

What Makes BLAQ ESSENCE Unique?

BLAQ ESSENCE is unique because it is one of the few Lagos-based brands that doesn’t compromise on premium materials while celebrating bold, Afro-centric design. Each piece is intentionally crafted to solve sizing problems and create timeless designs that stand the test of time.

The BLAQ ESSENCE Philosophy: Empowerment Through Craftsmanship

BLAQ ESSENCE is more than just a footwear brand; it’s a celebration of African creativity. Their philosophy centres on empowering individuals to embrace bold, authentic style through handcrafted excellence. With the tagline “From Lagos, With Love,” BLAQ ESSENCE turns its local roots into a global strength, proudly celebrating African creativity in a world-class way.

Product Excellence: Tradition Meets Innovation

Crafted in Lagos, BLAQ ESSENCE’s product line is a harmonious blend of traditional craftsmanship and contemporary design. Their offerings cater to various style needs, including

  • Platform Sandals & Statement Pieces: Bold, Afro-centric designs that blend African-inspired flair with modern silhouettes.
  • Premium Leather Shoes: Crafted with genuine leather, calf padding, and durable soles for luxurious, long-lasting comfort.
  • Men’s & Women’s Collections: Versatile pieces designed for both genders, positioning the brand between luxury and everyday wear.

Each product is meticulously crafted by skilled local artisans to address specific concerns, from sizing problems to durability, while connecting every piece to Lagos’s vibrant culture and craftsmanship heritage.

 

Beyond Products: Cultural Preservation and Community Impact

Understanding that fashion is a form of cultural expression, BLAQ ESSENCE extends its impact through supporting local artisans and preserving traditional craftsmanship techniques. Each pair creates employment opportunities within the Lagos community while ensuring that traditional skills are passed down and celebrated.

The Vision Moving Forward

As BLAQ ESSENCE continues to grow, its vision remains clear: to be at the forefront of African luxury craftsmanship on the global stage. With plans to expand their design range and reach, BLAQ ESSENCE is poised to make an even more significant impact in the fashion industry, proving that African-made luxury can compete with the world’s best.

Join the BLAQ ESSENCE Movement

Experience the BLAQ ESSENCE difference and become part of a community that celebrates authentic African style through premium craftsmanship.

Connect with BLAQ ESSENCE:

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Bellafricana published in African Creatives & Entrepreneurs, Beauty, chemical-free product, Health & Beauty, natural hair products

Ruutos: The African Hair Care Brand Championing Natural Beauty from Root to Tip

In a world where beauty standards often prioritise straight, Eurocentric hair textures, one African brand is boldly rewriting the narrative, strand by strand. Ruutos isn’t just selling hair products; it’s building confidence, preserving heritage, and empowering individuals to embrace the fullness of their natural crown.

What began as a small dream in a one-bedroom apartment has blossomed into a professional-grade hair care brand trusted across the continent. With deep roots in science, community, and culture, Ruutos is leading the charge in transforming how African hair is nurtured, styled, and celebrated.

The Story Behind Ruutos

 

Ruutos is redefining hair care with a range of products designed to nourish, style, and celebrate natural hair. Formulated in South Africa, the brand specialises in natural hair care solutions—shampoos, conditioners, treatments, and stylers—that protect and enhance the beauty of every hair type, from textured curls to straight strands. Each product is expertly crafted to harness the power of natural ingredients, offering a safe, chemical-free alternative that improves hair texture, strengthens strands, and boosts shine.

Ruutos was founded by Ruben and Lucy Okpoko with a clear mission: to create natural haircare products that empower individuals to embrace and love their hair in its natural state. Motivated by the lack of chemical-free options available in the market, the couple began experimenting with natural ingredients in their own kitchen. By testing their formulas on themselves and close friends, they were able to develop high-quality, effective products that delivered real results.

As word of their creations spread, what began as a personal project quickly evolved into a trusted brand in the natural hair care industry. Today, Ruutos offers a comprehensive range of products and remains deeply committed to the values on which it was built—authenticity, innovation, and a deep respect for natural beauty.

From Humble Beginnings to a Pan-African Hair Care Powerhouse

In 2008, Ruutos embarked on a mission to redefine natural hair care. What began in a modest one-bedroom apartment has blossomed into one of Africa’s leading professional hair care brands. Rooted in faith, resilience, and love, Ruutos has become a beacon for those seeking to embrace their natural hair with confidence and pride.

What Makes The Ruutos Unique?

Ruutos is unique because it is the first African-made professional hair care product that doesn’t compromise on quality, and it is formulated for different hair and scalp types.

 

The Ruutos Philosophy: Empowerment Through Hair Care
Ruutos is more than just a hair care brand; it’s a community. Their philosophy centres on empowering individuals to embrace their natural hair textures—be it coily, curly, kinky, or wavy. By offering products crafted specifically for these hair types, Ruutos ensures that every strand receives the care it deserves. 
Product Excellence: Science Meets Nature
Manufactured in South Africa, Ruutos’ product line is a harmonious blend of natural ingredients and scientific innovation. Their offerings cater to various hair needs, including:
  • Shampoos & Conditioners: Sulphate-free options that cleanse without stripping natural oils.
  • Leave-In Conditioners & Hair Butters: Designed to moisturise and define curls.
  • Hair Oils & Stylers: Formulated to protect and style, ensuring longevity and shine.
Each product is meticulously crafted to address specific hair concerns, from dryness and breakage to scalp sensitivity.
Beyond Products: Education and Community Building
Understanding that hair care is a journey, Ruutos extends its impact through education. They offer training for salon professionals and hair care specialists, ensuring that the knowledge of proper hair care techniques spreads throughout communities. Their presence in Nigeria, particularly through partnerships with salons like Staywoke360 in Lagos, exemplifies their commitment to community engagement.
As Ruutos continues to grow, its vision remains clear: to be at the forefront of natural hair care in Africa and beyond. With plans to expand their product range and educational initiatives, Ruutos is poised to make an even more significant impact in the hair care industry.
Join the Ruutos Movement
Experience the Ruutos difference and become part of a community that celebrates natural beauty.
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Bellafricana published in Uncategorized

10 Game-changing Tips to Boost Your Creative Brand Online

Hey, creative genius.

Let’s get straight to it, having talent isn’t always enough to get noticed online. You could be creating the most beautiful products, pouring your heart into every design, and still feel like you’re shouting into the void. Sound familiar?

Whether you’re just starting out or you’ve been building your brand for a while, the online world can feel overwhelming. There’s always one more thing to post, learn, or try. But before you throw your hands up and blame the algorithm, hear this: visibility is not just about doing more—it’s about doing the right things.

So, if you’re wondering why your work isn’t getting the attention it deserves, you might just be missing a few key moves.

Let’s walk through 10 things you need to start doing (or start doing better) to finally grow your online presence, with purpose.

1. Get Clear on Your Brand Identity

Your brand is more than a logo, it’s your vibe, your values, your visual style, and your voice. If your content looks different every week, or your messaging isn’t consistent, it’s hard for people to trust or remember you.

Why it matters: Clarity builds connection. Consistency builds trust.

What to do: Define your colours, logo, tone of voice, and core message. Use tools like Canva or Notion to create a simple brand kit you can refer to when creating content.

2. Stop Hiding Behind the Product; Tell Your Story

Products attract attention. But stories make people stick around.

Why it matters: People love to know the face and meaning behind the brand. That’s what turns followers into fans and fans into customers.

What to do: Share behind-the-scenes moments. Talk about why you started, what inspires your work, and the process that goes into each piece. It makes you relatable, not just transactional.

3. Know Exactly Who You’re Talking To

Trying to speak to “everyone” means you end up connecting with no one.

Why it matters: The clearer you are about your target audience, the easier it is to create content that actually speaks to them.

What to do: Create a customer persona. Think about their age, lifestyle, pain points, and what they love. Tailor your posts, language, and offers to match their world.

4. Create with Consistency

You can’t build visibility if you show up once a month and vanish. The internet rewards consistency.

Why it matters: People need multiple touchpoints with your brand before they buy. Posting regularly keeps you top-of-mind.

What to do: Choose a posting schedule you can actually maintain. It could be 3 times a week or twice a week. Use scheduling tools to help you stay consistent even when life gets busy.

5. Use Video—Even If It’s Imperfect

You don’t need a perfect setup to start using video. Just start.

Video content is the most engaging format right now. It increases reach, engagement, and conversion. Start with what you have. Use your phone to film how you make your product, quick tips, or your daily routine. Short, authentic videos work best, especially on Instagram Reels and TikTok.

6. Get Serious About SEO

No, SEO isn’t just for bloggers. It’s how people find you online without you having to chase them down.

Search engines like Google and Pinterest can bring you organic (free!) traffic when you use the right keywords. Add keywords to your website, product descriptions, blog titles, image alt texts, and captions. Use long-tail keywords like “handmade African jewellery” or “eco-friendly fashion accessories for women”. You can also collaborate with top bloggers in your niche. Bellafricana is currently offering a spotlight feature to creatives who are looking to boost their online presence and gain more visibility online. Click here to get started.

7. Grow and Nurture Your Email List

Your followers might scroll past your posts, but email gets personal. Email is a direct line to your audience, and it converts better than social media. Use tools like Mailchimp or Flodesk. Offer something valuable in return for sign-ups, a discount, a style guide, or early access to collections. Then send weekly or biweekly updates.

8. Collaborate with Other Creatives or Communities

You don’t have to grow alone. Partnerships can multiply your reach. Tapping into someone else’s audience exposes your brand to new people who already trust the person introducing you. Join giveaways, do live chats, co-create products, or pitch your work to platforms like Bellafricana. Community is your secret weapon.

9. Let Data Drive Your Content Decisions

If you’re not checking your analytics, you’re creating blindfolded. Your insights show you what’s working and what’s wasting your time. Track metrics like reach, engagement, saves, and clicks. Focus on content that performs well and improve what doesn’t. Tools like Instagram Insights, Facebook Creator Studio, and Google Analytics are your friends.

10. Invest in Visibility Support When You Need It

Sometimes, the next level of growth comes when you let someone help you get there. Exposure matters. The right platform can put your work in front of people who are already looking for what you offer. Platforms like Bellafricana exist to help creatives like you shine. We offer promotional packages, spotlights, blog features, and more to boost your visibility without the overwhelm. Click here to get started.

 

Final Thoughts

If there’s one thing you should take away from this, it’s that visibility isn’t optional. It’s the bridge between your creative brilliance and the people who need to see it. Whether you’re just getting started or trying to scale, implementing these steps consistently will set your brand apart and move you closer to your goals.

visibility boost package

But remember, you don’t have to do it alone.

At Bellafricana, we’re passionate about helping African creatives like you get the recognition you deserve. So if you’re ready to boost your credibility, show up on Google, and position your brand for global opportunities like the Global Talent Visa—we’ve got just the thing for you.

The Bellafricana Visibility Boost is designed to help you get seen, get found, and get ahead.

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Bellafricana published in african creativity, amvca, fashion and style, nigerian fashion designers

AMVCA Style Icons: Top 10 Celebs in Nigerian Designer Looks

jemimah

Let’s be honest, when it comes to fashion, the AMVCA red carpet is basically our own version of the Met Gala, and this year? The stars did not come to play!

We saw drama. We saw elegance. We saw fits so good they deserved standing ovations. But what truly had us screaming “Yasss!” was seeing our faves rocking Nigerian designer looks like royalty, and trust us, they understood the assignment.

At Bellafricana, we celebrate African creativity, craftsmanship, and culture, and nothing makes us prouder than seeing local designers get the spotlight they truly deserve. So, after many debates, a few wardrobe envy moments, and some serious group chats, we’ve rounded up our Top 10 Celebs who absolutely OWNED the AMVCA red carpet in Nigerian designs.

Why these 10? Because their looks weren’t just about slaying (though they definitely did that). These outfits told stories. They embraced heritage. They pushed style boundaries. And most importantly, they celebrated the beauty of made-in-Nigeria fashion in a way that had the whole continent watching.

Ready to swoon? Let’s dive into the glam, the glitter, and the greatness!

  1. OSAS IGHODARO styled by Veekee Jamesosas

2. JEMIMAH OSUNDE styled by Ambaosajemimah

3. MERCY AIGBE-ADEOTI styled by Veekee Jamesmercy aigbe

4. DOYINSOLA DAVID styled by Mitchelle Amadidoyin

5. MOREY FAITH styled by Xtaqueen Designzmorey faith

6. VINE OLUGU styled by T.I Nathannathan olugu

7. MERCY EKE styled by Amyaghomimercy eke

8. DEYEMI OKANLAWON styled by Ugo Monyedeyemi

9. NANA AKUA ADDO styled by Nichole Stylishnana akua addo

10. LIQUOROSO style by Prudent AtelierliquoroseFrom the glitz of sequins to the elegance of traditional influences, this year’s AMVCA proved once again that Nigerian designers are redefining global fashion. Each of these 10 style icons didn’t just wear clothes; they wore art, heritage, and pride. As more celebrities continue to champion local fashion houses, the world is watching, and we’re here for it. Which look was your favourite?

 

Drop a comment, share with your style-loving friends, and let’s keep celebrating the brilliance of Nigerian fashion!

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