Bellafricana published in TALES Series 2025

Bloomberry NG at TALES 2025

Urban Afro‑Fusion Fashion That Speaks Heritage, Innovation & Individuality

Discover Bloomberry NG, a Lagos-born label redefining Afrocentric streetwear with luxurious fabrics, bold tailoring, and cultural confidence. Now showcased at TALES 2025 in London, the brand brings a fresh energy to African fashion—where tradition meets bold identity.

The Rise of a Brand with Purpose

Meet the team behind Bloomberry NG, a small but passionate creative collective based in Surulere, Lagos, committed to premium urban fashion and on-brand storytelling. From its roots in branding and apparel services, Bloomberry has matured into a fashion label that blends heritage craft with modern aesthetics.

 

Operating with a focus on quality, sustainability, and cultural pride, every piece is carefully crafted in Lagos using materials that reflect Nigeria’s vibrancy.

 

 

Design Language: Where Tradition Meets Innovation

Bloomberry’s signature style includes Aso-Oke detailed hoodies, Adire-print Cuban shirts, and Afrofuturistic jackets. Each piece is engineered to be visually commanding yet wearable in everyday urban life. The combination of African textiles with contemporary streetwear speaks directly to a generation defining its own identity.

 

They’ve shown glimpses of this evolution in social feeds—highlighting midi dresses, full-length silhouettes, and styled looks that articulate elegance and edge.

The Brand Pulse: Identity, Art & Luxury

Bloomberry isn’t chasing fast trends. Its ethos centres on timeless Afro-fusion style rooted in Nigerian materials and urban narrative. Expect craftsmanship built for longevity: from statement outerwear to expressive everyday pieces that feel both cultural and contemporary.

The Lagos-based label aims to offer African fashion that elevates heritage fabrics into luxury silhouettes—creating identity through artistry and wearability.

 

What to Expect at TALES 2025

At TALES 2025 (The African Lifestyle Experience), Bloomberry NG arrives as a standout for lovers of refined African fashion:

  • Discover Aso-Oke hoodies, Adire shirts, and sleek jackets with cultural flair
  • Feel the quality of Lagos-made craftsmanship
  • Meet the designers behind the label and hear the creative vision in their own words
  • Witness urban Afro style made luxurious and purposeful

Bloomberry transforms TALES into more than a showcase—it becomes a dialogue about culture and innovation on fabric and silhouette.

Why Bloomberry Speaks to Modern Africans

In a world hungry for originality, Bloomberry NG stands tall: artisanal African fashion reimagined for the next generation. The brand resonates with those who own their roots while embracing the future—wearers who see fashion as self-expression and identity.(Instagram, Instagram)

Showcasing at TALES 2025

If you’re in London for TALES 2025, make sure Bloomberry NG is on your list. See how African materials and urban vision fuse into everyday luxury.

  • Touch the textures
  • Try the statement pieces
  • Meet the team bringing heritage into modern wardrobes

Because Bloomberry doesn’t just dress, you tell a story when you wear them.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

  • no reactions
0
Share
Bellafricana published in Uncategorized

Scqueeze at TALES 2025

Scqueeze at TALES by Bellafricana

Nigerian Artisan Fashion That Fuses Heritage, Sustainability & Bold Modernity

An inside look at Scqueeze, a luxury women’s brand by Oluwaseye “Sheye” Oladejo, where bold fashion meets ethical craftsmanship. Now showcasing at TALES 2025, Scqueeze brings Nigeria’s textile heritage into refined, wearable art.

A Vision Rooted in Identity and Responsibility

When you meet Sheye Oladejo, founder and creative visionary behind Scqueeze, you sense immediately her conviction: fashion can be beautiful and responsible at once. The brand is dedicated to sustainable, locally made luxury, each piece ethically produced and steeped in Nigerian craftsmanship.

Scqueeze rejects mass production. Instead, it operates in small batches, uses biodegradable fabrics, and ensures fair wages within its Lagos-based atelier. Here, luxury isn’t just about appearance, it’s about purpose.

Collections That Speak and Honour Nigerian Craft

Scqueeze collections are as poetic as they are bold. The ÈJÌRÉ collection, inspired by the bond between twins and themes of unity and contrast, showcases mirrored patterns and balanced symmetry in bold wearable forms.

Other collections like Boca Magic draw from global influences, Buenos Aires, its bright colours, and tango energy, to create garments that feel both rooted and adventurous.

Scqueeze pieces are expertly tailored, women-centric, and designed with flair. Think structured dresses like the ÌSÒKAN or BOND UNBROKEN, crafted in locally sourced fabrics.

 

 

 

Why Scqueeze Matters and Who It’s For

Scqueeze is built for the woman who values depth as much as design. She wants clothes that reflect her convictions—pieces that endure in quality, style, and importantly meaning.

Sheye often says fashion is “flattering for every woman,” and each silhouette—from soft tailoring to avant-garde lines—is designed to offer confidence, comfort, and a sense of polished presence.

What to Expect at TALES 2025

Scqueeze arrives at TALES 2025 (The African Lifestyle Experience) to elevate conversation around ethical fashion and Nigerian aesthetics:

  • Experience standout pieces from collections like ÈJÌRÉ and Boca Magic
  • Learn about local craftsmanship practices and sustainable production ethics
  • Meet creative visionary Sheye Oladejo and hear the story behind each artisanal design

Scqueeze brings more than clothes. It brings culture, conscience, and curated confidence to the global stage.

The Founder’s Heart

For Sheye, fashion is a responsibility as much as a craft. By empowering local artisans, reducing waste, and celebrating Nigerian heritage through design, Scqueeze is a brand anchored in respect for tradition and the planet.

Each garment is more than fabric, it’s intentional art.

Step Into Intentional Elegance

If you’re in London for TALES 2025, prioritize a stop at Scqueeze. See how traditional African textile and modern silhouettes fuse into collections that demand admiration—not through volume, but through impact.

Because fashion can be conscientious and bold, and Scqueeze proves it every time it’s worn.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

Tags

#Scqueeze #SheyeOladejo ##BocaMagic #SustainableFashion ##TALES2025 #Bellafricana ##MadeInLagos

  • no reactions
0
Share
Bellafricana published in Uncategorized

Figtree Company at TALES 2025

The Brand Redefining Beauty as Wellness, Ritual & Self-Care

An exclusive look at a Nigerian brand that grew from a humble health store into a holistic beauty and wellness powerhouse, now showcasing at TALES 2025 in London.

From Fig Health Store to a Holistic Beauty Brand

When you meet Mrs. Olubimbola Adeniyi, founder of Figtree Company, you’ll immediately sense her quiet but powerful mission: to redefine what it means to look and feel beautiful, inside and out.

Figtree didn’t start as a beauty brand. It began as Fig Health Store, a place dedicated to nourishing the body with wholesome, natural foods. But as the brand grew, so did its understanding of wellness.

“True wellness isn’t just about what you eat, it’s also about how you care for your skin, your hair, and your overall well-being,”

 

 

That realization sparked a transformation. Fig Health Store became Figtree Company, embracing a broader vision—one where nature, beauty, and self-care exist as one.

 

 

Beauty Rooted in Nature’s Power

Figtree began crafting skincare and haircare products using some of Africa’s most cherished ingredients:

  • Shea butter to deeply nourish and protect
  • Turmeric and lemon to brighten and even out skin tone
  • Castor oil to strengthen hair naturally

Each formula is intentionally created, delivering real results while honouring quality and authenticity. For Olubimbola, nature isn’t just an ingredient source. It’s the heart of the brand.

“We saw how nature had the power to heal, restore, and enhance beauty in the most authentic way.”

More Than Products; A Whole Experience

But Figtree didn’t stop there. The team created Figtree Beauty Konsult, a serene self‑care space for facials, massages, and wellness treatments, a sanctuary for women and men to refresh, unwind, and reconnect with themselves.

Because for Figtree, beauty is more than what you apply. It’s about how you treat yourself.

Why Figtree Company Matters at TALES 2025

This year, Figtree Company takes its story to London as part of TALES 2025 (The African Lifestyle Experience).

Visitors will:

  • Explore Figtree’s natural skincare and haircare range
  • Meet Olubimbola Adeniyi, the visionary behind the brand
  • Learn about the evolution from a health store to a holistic beauty experience
  • Discover how nature’s finest ingredients can transform daily self‑care rituals

At TALES, Figtree isn’t just displaying products. It’s inviting guests to feel the difference between routine and ritual.

 

 

A Founder’s Vision

Olubimbola’s journey is proof that meaningful brands grow from purpose.

From Fig Health Store to today’s Figtree Company, she has never wavered in her belief that authentic care must come from nature, intention, and love for self.

Meet Figtree at TALES 2025

Experience the products. Feel the textures. Breathe the intention behind every creation.

Because at Figtree Company, beauty thrives naturally, and so do you.

TALES 2025 Event Details

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

 

  • no reactions
0
Share
Bellafricana published in African Brands in the UK, tales 2025

Never Knowingly Boring at TALES 2025

Afro‑Luxury Accessories That Demand to Be Seen and Felt

 

Meet Christiana Opalaye, founder and creative director of Never Knowingly Boring (NKB), a bold London‑based Afro‑luxury label that turns headwear into a fearless statement.

Now part of TALES 2025, NKB brings luxury with cultural depth, celebrating African heritage through hats and accessories that are “Too Intentional to Be Boring.”

Statement Pieces with a Cultural Pulse

 

This brand believes in accessories designed to inspire conversation. From the instantly recognisable ÀKÌKÍTÁN hat, literally meaning “endless praise” in Yoruba, to curated pieces named after lesser‑known ethnic diversity across West Africa, each design holds intentional meaning. NKB’s accessories are not just worn—they’re declared.

Christiana says she launched the brand to teach her children, especially her Nigerian daughter, about the richness of Africa’s many cultures. What started as a cultural education project evolved into an unapologetically expressive fashion brand rooted in heritage.

Also read: Melia by Jade at TAELS 2025

Bold, Fearless, Unapologetic

NKB’s aesthetic is Afro‑luxury meeting street‑edgy rebellion—never bland, always refined. The brand’s signature style is designed to amplify identity through pieces that refuse to go unnoticed. From structured hats to accentuating accessories, each item is crafted for confidence and individuality.

Their brand manifesto? “Empower self‑expression through head‑turning accessories. Celebrate African heritage and craftsmanship. Inspire confidence with daring, conversation‑starting designs.”

What to Expect at TALES 2025

At the African Lifestyle Experience in London, NKB’s showcase is a must-see. Expect:

  • Their iconic ÀKÌKÍTÁN hat collection, made to celebrate African heritage in bold luxury
  • Accessories crafted as wearable storytelling pieces
  • An opportunity to meet Christiana herself and hear the cultural narratives behind each creation

You’ll feel the textures, try the pieces, and experience the emotion woven into each accessory.

 

Why NKB Resonates

In a market saturated with safe, minimalist design, Never Knowingly Boring carves its own path. The brand stands at the intersection of luxury, cultural identity, and fearless style.

It’s a brand made for those who don’t just wear accessories—but wear them with pride and purpose.

In the Founder’s Own Words

“My intention was to teach my children—especially my daughter—about Nigeria’s ethnic diversity through fashion.”
Her signature collection title, ÀKÌKÍTÁN, honours endless praise and cultural authenticity.

Show Up Boldly

If you’re in London for TALES 2025, make sure to visit Never Knowingly Boring. This is more than headwear—it’s heritage meeting luxury at its most intentional.

Come see, feel, and wear the stories behind each piece.

  • no reactions
0
Share
Bellafricana published in TALES Series 2025

Style Envie at TALES 2025

Style Envie at TALES by Bellafricana 2025

Vibrant, Timeless Fashion Made by a Nigerian Label for the Confident Woman

A closer look at the brand creating bold, enduring, ready-to-wear pieces for women who appreciate thoughtful design—now featured on the TALES stage.

Born from Style & Purpose

Meet Style Envie, a Lagos-based ready-to-wear label dedicated to creating vibrant, in-demand fashion for women both in Nigeria and abroad. The brand emphasises timelessness over trends, designing pieces meant to last in silhouette and spirit.

Style Envie boats standout pieces like the Bella Dress (₦68,500), Molly Dress, Trish Dress, and sets like the Ada Set, Luna Set, and elegant Ankara Pants, each tailored to make a statement with minimal effort.

Fashion That Feels Like You

Style Envie’s aesthetic balances bold colour, feminine flair, and ease. Expect pearl-embellished necklines on beaded dresses (₦40,000), as well as playful silhouettes like skater skirts, balloon dresses, and sheer tops that transition seamlessly from day to night. These are not just clothes; they’re thoughtfully styled, wearable art designed for the woman who embraces her style without compromise.

What to Expect at TALES 2025

At TALES 2025 (The African Lifestyle Experience) in London, Style Envie brings its signature vibrancy to a curated stage of African creatives. Expect:

  • Bright and timeless pieces like satin dresses, loungewear sets, and embellished tops
  • Designs blending feminine energy with cultural flair
  • An opportunity to meet the team and explore how each look is crafted with intention

The showcase elevates Style Envie beyond trend cycles, here, fashion is thoughtfully enduring.

Why Style Envie Resonates

In a fast-paced industry, Style Envie stands out by championing longevity and cultural connection. Based in Lagos, the label sources and tailors all its collections locally, supporting Nigerian craftsmanship and keeping heritage at the core. Every piece reflects a dedication to style without sacrifice, where quality, femininity, and authenticity converge.

In Their Own Words

Though the founder’s name isn’t publicly shared, Style Envie summarises their mission clearly:

“We remain dedicated to producing timeless pieces because trends come and go but true style is and should be enduring.” (Style Envie)

Wear Yourself Confidently

If you’re visiting TALES 2025, be sure to experience Style Envie, a brand that understands that fashion isn’t just what you wear, but how you arrive. These pieces are made to dress confidence, culture, and creativity—all in one.

 

  • no reactions
0
Share
Bellafricana published in africa visionary creatives, African Brands in the UK

Accessories by Oreofe at TALES 2025

 

 

Meet Oreofe Ola, the creative spirit behind Accessories by Oreofe. A young author, speaker, and motivational designer, Oreofe turns everyday fashion into a daily dose of inspiration. Now at TALES 2025, she brings her unique accessories to celebrate heritage, confidence, and self-belief.

Fashion with a Purpose

This isn’t just about bags or jewelry. Accessories by Oreofe is about wearing reminders of your potential. Each piece is infused with uplifting messages and thoughtful design—so every time you fasten a piece, you’re also affirming value, strength, and purpose.

Oreofe’s journey blends creativity with mentorship—she has hosted motivational events, spoken to young girls about confidence, and even self-published a journal workbook titled My Dream Companion, aimed at helping young women chase their dreams unafraid.


From Storytelling to Style

Oreofe approaches design like a story

teller, with every accessory carrying a message. She sees fashion as a vessel for empowerment, reminding wearers that they were created for greatness. Her designs blend youthful energy with intentional quotes, creating pieces that are both beautiful and meaningful.

Though still growing, the brand channels a strong-purpose-driven voice, especially felt in the spaces she supports. Oreofe’s commitment to community shines through each handmade item.

What to Expect at TALES 2025

As part of TALES 2025 (The African Lifestyle Experience) in London, Accessories by Oreofe brings her signature blend of design and purpose to a curated global stage. You can expect:

  • Unique pieces that merge aesthetic appeal with affirming messages
  • A conversational style, h
  • ear Oreofe share her story, the brand’s mission, and her vision
  • Accessories made for daily wear that also uplift the spirit

Why Experienc

e Oreofe at TALES

Oreofe’s work stands out because it isn’t simply decorative—it’s transformative. Each item reflects her passion for empowering young women, offering fashion that speaks to your journey.

At TALES, you’ll have a chance to connect with Oreofe directly, feel the intention behind each accessory, and maybe leave with a wearable affirmation in your hand.

“My brand is focused on combining inspirational quotes with everyday fashion wear to daily remind yo

ung girls that they were created for greatness.” Oreofe’s message is clear, and simple: fashion can be a tool for transformation, not just adornment.

 

Step Into Purposeful Style

If you’re at TALES 2025, don’t miss Accessories by Oreofe. It’s more than a showcase, it’s an invitation to wear intentional beauty and carry a message everywhere you go.

Come experience the energy, the meaning, and the design.

  • no reactions
0
Share
Bellafricana published in African Brands in the UK, african creative entrepreneur

Melia by Jade at TALES 2025

An exclusive look at the creative force behind a brand that blends heritage fabric with soft power style, perfect for the woman who knows her worth.

Art You Can Wear

Meet Jadesola Rawa, the founder and vision behind Melia by Jade, a brand born from her love of art, motherhood, and cultural expression. Since launching in 2017, Melia by Jade has focused on translating beautiful, vintage African textiles into everyday pieces women can feel bold and beautiful in. And at TALES 2025, she brings that magic to London’s global African-style stage.

From a Promise in Dubai to a Brand of Empowerment

The story began during a vacation in Dubai: Jadesola wore an Adire robe and was asked if she could make another. That simple promise turned into a brand dedicated to fusion fashion where Adire, Batik, Tie-Dye, and Kampala are celebrated as wearable art. (Bellafricana)

“Melia means ‘feminine beauty’, and that’s what the brand is about—helping every woman see the fun, sexy, chic side of herself.” (Bellafricana)

Style with Soul and Purpose

From the beloved Ajoke Shorts to the signature Asake pants, each Melia by Jade piece is crafted to bring confidence and joy. And every fabric is sourced locally; outsourced production, branding, and tailor‑craft come straight from Nigerian hands. Jadesola is on a mission not only to create style but also to uplift her community.

Why Melia by Jade Stands Out at TALES

At TALES 2025 (The African Lifestyle Experience), Melia by Jade spotlights African fabrics as a global language of personality. The collection bridges vintage textures with modern silhouettes, featuring bold prints in kaftans, playsuits, boiler suits, and relaxed trousers that feel both expressive and inviting.

Expect to see:

  • Hand-dyed Adire and Batik brought to life in flattering cuts
  • Playful, timeless pieces that empower and uplift
  • Wearable art designed for women who walk into rooms and own their presence

Mark Your Calendar

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G
Why Visit: To meet Jadesola, shop signature pieces, and experience fashion with meaning—up close. (Bellafricana, Melia By Jade)

What Makes Melia by Jade Unique?

Every piece is produced in Nigeria, from the tailoring to the branding, supporting a local value chain while showcasing African craftsmanship to the world. From the ever-popular Ajoke Shorts to the Melia Kulture Kaftans and the flirty Asake Pants, each item speaks to the woman who understands her body, owns her presence, and walks boldly in her beauty.

Jadesola’s mission is simple yet powerful: to empower women through style, using fashion as a tool to celebrate identity, creativity, and cultural pride.

“I make Melia pieces for that woman who has come into her own. She understands her body, embraces the experience, and still turns heads when she walks into a room.”

Jadesola doesn’t follow trends. She creates classics infused with personality and pride. Her advice for creative entrepreneurs? Simply: “Just do it. If something fails, dust yourself off and start again.”

 

 

Experience the Fusion of Culture, Confidence & Creative Craft

If you’re at TALES 2025, don’t miss Melia by Jade, a beautifully real brand that invites you to wear storytelling, celebrate herstory, and feel unapologetically chic.

  • no reactions
0
Share
Bellafricana published in africa visionary creatives, African Brands in the UK, African Creatives & Entrepreneurs

Outspok’n Clothiers at TALES 2025

An intimate look into the mind behind a label that believes fashion is more than what you wear, it’s who you are.Outspok’n Clothiers at TALES 2025

 

 

The Brand Stitching Culture, Confidence & Character into Modern African Fashion

Meet Adesola Balogun, not just a designer, but a mentor, author, podcaster, and visionary. The founder of Outspok’n Clothiers isn’t here to play it safe. His work is for those who are ready to be seen.

 

 

And at TALES 2025, Outspok’n is not just showing clothes. It’s showing character. It’s about boldness without noise, culture without cliché, and tailoring that tells stories.

 

 

 

Born from Expression, Rooted in Purpose

Before the brand, there was a young man with a talent for making clothes that made people feel like more of themselves.

What began as a side hustle at the Federal University of Technology, Akure, making shirts and kaftans for classmates, grew into something deeper. Adesola wasn’t just dressing people. He was helping them show up in confidence, in colour, and in full identity.

“I’ve always believed that clothes can give people a better image of themselves,” he shares.
“Not in a fake way, but in a way that reflects who they are, and who they’re becoming.”

Outspok’n was born out of that belief. A label that invites people to wear their values, not just their style.

 

 

 

 

Tailoring That Speaks Without Shouting

Outspok’n Clothiers at TALES 2025

 

 

There’s a balance to Adesola’s designs. A quiet intensity. Clean lines meet rich African textiles. Timeless cuts are elevated by textures like aso-oke and cotton. It’s not fashion for fashion’s sake. It’s intentional. Purpose-driven. Deeply expressive.

Take a moment with any piece from the Erè-Ayọ collection, a line inspired by joy, celebration, and African pride. Or look at the Osei capsule, honouring the role and strength of African fatherhood. Then there’s Skyline, a more architectural collection that mirrors the silhouette of cityscapes, urban, tall, and structured.

These aren’t just garments. They’re statements about family, identity, faith, and showing up fully in every room.

“Our fashion doesn’t scream, but it definitely doesn’t shrink.”

Outspok’n Clothiers at TALES 2025Outspok’n Clothiers at TALES 2025

 

 

The Outspok’n Philosophy: Be Loud in Presence, Not in Noise

Adesola’s personal life and leadership style echo through the brand. He’s a strong advocate of emotional intelligence in business. His team operates on intentional mentorship, weekly check-ins, and community building.

He hosts a podcast (Coffee & Beans) where he unpacks the journey of entrepreneurship. He writes books. He mentors. But through it all, fashion remains the heartbeat.

For Adesola, it’s simple: “Outspok’n is ministry. This is how I serve.”

 

 

Outspok’n Clothiers at TALES 2025

 

 

TALES 2025: A Global Stage for a Bold African Brand

Now showcasing at TALES 2025, Outspok’n takes its rightful place among the continent’s finest creators in London’s vibrant West End.

This isn’t just another pop-up. TALES (The African Lifestyle Experience) is where craft, culture, and community come alive. And Outspok’n stands tall in the mix.

If you’re in London, this is your chance to experience the textures up close. Feel the fabrics. Try on the structure. Speak with Adesola. Hear the story straight from the man who made it.

What to Expect at TALES 2025

Location: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB

Dates: July 25 – August 3, 2025

Entry: Free with registration

 

 

At the Outspok’n Clothiers showcase, you’ll:
  • Shop exclusive pieces, including the latest from the Skyline and Erè-Ayọ collections
  • Discover how Adesola fuses culture with craftsmanship
  • Connect with the man behind the message
  • Be inspired by a brand that puts character at the centre of style

 

In a World Full of Noise, Be Outspok’n

There are brands that follow trends, and then there are those that chart their own path. Outspok’n Clothiers is doing the latter, with clarity, confidence, and a quiet kind of courage that speaks volumes.

So if you’re looking for fashion that means something, fashion that says who you are before you do, make sure you meet Outspok’n at TALES 2025.

Come see it. Come feel it. Come wear your story.

  • no reactions
0
Share
Bellafricana published in african creativity, African Fashion

Andrew Tabitha at TALES 2025: The Brand Blending Heritage, Identity & Effortless Style

An exclusive conversation with the mind behind one of Africa’s most understated luxury accessory brands.

 

From Msbeefab to a label reimagining African fashion for today. When you meet Oluwabusola Shokunbi, founder and creative director of Andrew Tabitha, you’re not just meeting a designer. You’re meeting a storyteller, someone who weaves memory, movement, and meaning into every seam.

And when Andrew Tabitha takes its place at TALES 2025, it won’t just be about fashion. It’ll be about identity, self-expression, and the powerful act of feeling like yourself, but elevated.

 

 

 

 

From Msbeefab to Modern Elegance

Before Andrew Tabitha, there was Msbeefab, a womenswear brand that marked the beginning of Oluwabusola’s creative journey. What started as a love for fabrics and how they move with the body evolved into something bolder: a fashion label that honours heritage while embracing the now.

Today, Andrew Tabitha has grown into a gender-inclusive fashion brand, rooted in African craftsmanship and forward-thinking design.

“It’s about clothes that allow people to express themselves,” Busola shares, “without losing who they are.”

That’s the soul of Andrew Tabitha: not just dressing bodies, but dressing stories, especially for those navigating identity in new places.

Andrew Tabitha Andrew Tabitha

 

 

 

 

Style That Balances Structure and Soul

One of the most striking things about the brand is how it manages to balance clean lines with emotional depth. There’s nothing overworked or forced. The silhouettes are sleek, but the intention behind them is soft, personal, even.

Busola puts it best:

“I’m inspired by people — especially those living in new places and still trying to stay connected to their roots. That tension between blending in and standing out really speaks to me.”

This idea shows up in every piece. The designs honour traditional African fabrics like Aso-oke, known for its rich cultural significance but they’re reworked in ways that feel modern, wearable, and quietly confident.

 

 

 

The Patchwork Aso-oke Jacket: A Modern Classic

Andrew Tabitha

 

 

One of the most talked-about pieces from the current collection is the patchwork Aso-oke jacket, a stunning example of tradition meeting intention. It blends multiple textures and colours of Aso-oke in a silhouette that feels both bold and easygoing.

 

“I love how it brings tradition into something fresh and approachable, It’s bold, but not loud. It still feels like you, just with a little more presence.”

And that’s what Andrew Tabitha does so well: designs that whisper but don’t disappear. Pieces that command attention without screaming for it.

 

 

Effortless, Intentional, and Rooted in Culture

Andrew Tabitha

Everything about this brand is thoughtful, from fabric choices to how the clothes fall on the body. There’s a love for texture, structure, and understated flair, the kind that makes you feel good without having to try too hard.

It’s fashion that feels special but is still easy to wear. The kind of style that speaks for you, even when you say nothing at all.

 

 

 

Catch Andrew Tabitha at TALES 2025

TALES 2025 isn’t just a showcase; it’s a moment. And Andrew Tabitha’s presence at this year’s edition is one of the many reasons you’ll want to experience it in person.

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

  • At the event, you’ll get to:
  • Shop exclusive pieces in person
  • Discover the patchwork Aso-oke jacket up close
  • Meet Gusola and hear the story behind the brand
  • Celebrate African fashion that’s not just beautiful, but deeply personal

In a world where fashion is often about standing out, Andrew Tabitha dares to focus on standing firm, in identity, in culture, and in craftsmanship. Busola’s vision goes beyond aesthetics. It’s about reconnecting with self, honouring roots, and finding the balance between heritage and now.

So if you’re looking for fashion that doesn’t just follow trends but tells your story, this is your sign to visit Andrew Tabitha at TALES 2025.

Come feel it for yourself.

  • no reactions
0
Share
Bellafricana published in Lifestyle Exhibition, Pop-up event in london

What to Expect at TALES 2025: A Vibrant Celebration of African Lifestyle in London

What if you could taste, see, hear, touch, and smell Africa all in one place? That’s the magic of TALES 2025, aka The African Lifestyle Experience. This 10‑day pop-up in London’s West End brings over 70 African‑owned brands, music, art, food, and immersive culture under one elegant roof. It’s not just an event; it’s a movement.

Event Highlights: What to Expect at TALES 2025

Friday, July 25 – Official Opening

  • 10 AM – 11 AM: The grand opening kicks off with a welcome address, festive ribbon-cutting, and a taste of what’s to come.
  • 11 AM – 8 PM: Shop, explore, and connect with a curated selection of African vendors.
  • 4 PM – 6 PM: Meet the inspiring Bidemi Olujimi, hear her story, and snap a photo during this exclusive Meet & Greet.

 

Saturday 26th & Sunday 27th – Weekend Rhythms & Retail

  • 10 AM – 8 PM daily: A laid-back pop-up shopping experience with Afro-jazz and culture-themed playlists creating the perfect browse-and-chill atmosphere.
  • Entertainment (varied times up to 8 PM): Expect spontaneous dance-offs, curated Afrobeats sets, and vibrant weekend energy.

 

 

 

Monday 28th & Tuesday 29th – Fireside Chats + Shopping

  • 10 AM – 8 PM: Daytime shopping remains in full swing.

 

 

 

Wednesday 30th & Thursday 31st – Reclaim, Paint, Sip & The Five Senses Show

  • 10 AM – 8 PM: Retail continues, with vibrant energy in every booth.
  • 1 PM: Be immersed in The Five Senses of Africa Show a curated multisensory experience featuring textures, scents, sounds, tastes, and visuals all uniquely African, together with a Live performance by Kemi Sulola.
  • 3 PM: Paint & Sip with Bukola Adenuga, unwind with wine, canvas, and creativity.

 

 

 

 

Friday, Aug 1st & Saturday, Aug 2nd – Final Shopping & Karaoke Nights

  • 10 AM – 8 PM: Time is running out, so browse, shop, and find those final treasures.
  • 5 PM – 7 PM: It’s Karaoke Takeover, grab the mic, belt out Afrobeat hits, and enjoy vendor shoutouts and surprises.

 

 

 

Sunday, August 3rd – Closing Day & Celebration

  • 10 AM – 5 PM: Last chance for shopping and exploring.
  • 5 PM – 8 PM: The Closing Party kicks off with entertainment, a spirited dance‑off, and celebration.
  • 8 PM – 9 PM: Closing remarks, awards honouring top creatives, and a joyous finale.

Why You Can’t Miss TALES 2025

 

 

 

TALES isn’t just a pop-up; it’s London’s first true African lifestyle experience. This event blends:

  • Authentic Shopping: You will discover clothing, accessories, homeware, skincare, food, and art, each piece rooted in African heritage and innovation.
  • Immersive Culture: Fireside chats, Afro-jazz, DJ sets, and interactive installations bring this event to life.
  • Creative Interactions: Paint workshops with Bukola Adenuga, voice-sparking chats with Bidemi Olujimi, and open mic nights fuel authentic engagement.
  • Sensory Celebrations: The Five Senses Show brings an unforgettable layer of cultural immersion.
  • Community Connections: Whether you’re a founder, creator, or culture lover, TALES offers networking, inspiration, and shared moments with purpose.

 How to Join the Celebration

Location: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB

Dates: July 25th – August 3rd, 2025

Entry: Completely FREE, but registration is required to secure your spot!

Dress Code: Bring your vibrancy, bold prints, confident style, and your best creative energy.

[Register now and save your spot]

TALES 2025 isn’t just another market; it’s an immersive journey through African creativity. Expect to shop distinct African brands, delve into candid conversations with industry insiders, unleash your own artistic flair, and connect with a vibrant community.

Pack your curiosity, your style, and your celebration spirit; this is where African culture boldly meets global attention. We’ll see you there 👋

  • no reactions
0
Share
STEPS TO MAKING

Massive Progress in your Business

Subscribe to get the free guide and learn step-by-step exactly what you need to achieve your goals.