The Brand Redefining Beauty as Wellness, Ritual & Self-Care
An exclusive look at a Nigerian brand that grew from a humble health store into a holistic beauty and wellness powerhouse, now showcasing at TALES 2025 in London.
From Fig Health Store to a Holistic Beauty Brand
When you meet Mrs. Olubimbola Adeniyi, founder of Figtree Company, you’ll immediately sense her quiet but powerful mission: to redefine what it means to look and feel beautiful, inside and out.
Figtree didn’t start as a beauty brand. It began as Fig Health Store, a place dedicated to nourishing the body with wholesome, natural foods. But as the brand grew, so did its understanding of wellness.
“True wellness isn’t just about what you eat, it’s also about how you care for your skin, your hair, and your overall well-being,”
That realization sparked a transformation. Fig Health Store became Figtree Company, embracing a broader vision—one where nature, beauty, and self-care exist as one.
Beauty Rooted in Nature’s Power
Figtree began crafting skincare and haircare products using some of Africa’s most cherished ingredients:
- Shea butter to deeply nourish and protect
- Turmeric and lemon to brighten and even out skin tone
- Castor oil to strengthen hair naturally
Each formula is intentionally created, delivering real results while honouring quality and authenticity. For Olubimbola, nature isn’t just an ingredient source. It’s the heart of the brand.
“We saw how nature had the power to heal, restore, and enhance beauty in the most authentic way.”
More Than Products; A Whole Experience
But Figtree didn’t stop there. The team created Figtree Beauty Konsult, a serene self‑care space for facials, massages, and wellness treatments, a sanctuary for women and men to refresh, unwind, and reconnect with themselves.
Because for Figtree, beauty is more than what you apply. It’s about how you treat yourself.
Why Figtree Company Matters at TALES 2025
This year, Figtree Company takes its story to London as part of TALES 2025 (The African Lifestyle Experience).
Visitors will:
- Explore Figtree’s natural skincare and haircare range
- Meet Olubimbola Adeniyi, the visionary behind the brand
- Learn about the evolution from a health store to a holistic beauty experience
- Discover how nature’s finest ingredients can transform daily self‑care rituals
At TALES, Figtree isn’t just displaying products. It’s inviting guests to feel the difference between routine and ritual.
A Founder’s Vision
Olubimbola’s journey is proof that meaningful brands grow from purpose.
From Fig Health Store to today’s Figtree Company, she has never wavered in her belief that authentic care must come from nature, intention, and love for self.
Meet Figtree at TALES 2025
Experience the products. Feel the textures. Breathe the intention behind every creation.
Because at Figtree Company, beauty thrives naturally, and so do you.
TALES 2025 Event Details
Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)