Never Knowingly Boring at TALES 2025

Afro‑Luxury Accessories That Demand to Be Seen and Felt

 

Meet Christiana Opalaye, founder and creative director of Never Knowingly Boring (NKB), a bold London‑based Afro‑luxury label that turns headwear into a fearless statement.

Now part of TALES 2025, NKB brings luxury with cultural depth, celebrating African heritage through hats and accessories that are “Too Intentional to Be Boring.”

Statement Pieces with a Cultural Pulse

 

This brand believes in accessories designed to inspire conversation. From the instantly recognisable ÀKÌKÍTÁN hat, literally meaning “endless praise” in Yoruba, to curated pieces named after lesser‑known ethnic diversity across West Africa, each design holds intentional meaning. NKB’s accessories are not just worn—they’re declared.

Christiana says she launched the brand to teach her children, especially her Nigerian daughter, about the richness of Africa’s many cultures. What started as a cultural education project evolved into an unapologetically expressive fashion brand rooted in heritage.

Also read: Melia by Jade at TAELS 2025

Bold, Fearless, Unapologetic

NKB’s aesthetic is Afro‑luxury meeting street‑edgy rebellion—never bland, always refined. The brand’s signature style is designed to amplify identity through pieces that refuse to go unnoticed. From structured hats to accentuating accessories, each item is crafted for confidence and individuality.

Their brand manifesto? “Empower self‑expression through head‑turning accessories. Celebrate African heritage and craftsmanship. Inspire confidence with daring, conversation‑starting designs.”

What to Expect at TALES 2025

At the African Lifestyle Experience in London, NKB’s showcase is a must-see. Expect:

  • Their iconic ÀKÌKÍTÁN hat collection, made to celebrate African heritage in bold luxury
  • Accessories crafted as wearable storytelling pieces
  • An opportunity to meet Christiana herself and hear the cultural narratives behind each creation

You’ll feel the textures, try the pieces, and experience the emotion woven into each accessory.

 

Why NKB Resonates

In a market saturated with safe, minimalist design, Never Knowingly Boring carves its own path. The brand stands at the intersection of luxury, cultural identity, and fearless style.

It’s a brand made for those who don’t just wear accessories—but wear them with pride and purpose.

In the Founder’s Own Words

“My intention was to teach my children—especially my daughter—about Nigeria’s ethnic diversity through fashion.”
Her signature collection title, ÀKÌKÍTÁN, honours endless praise and cultural authenticity.

Show Up Boldly

If you’re in London for TALES 2025, make sure to visit Never Knowingly Boring. This is more than headwear—it’s heritage meeting luxury at its most intentional.

Come see, feel, and wear the stories behind each piece.

Bukky Asehinde Featured on FashionEVO

Reimagining African Creativity for a Global Stage with TALES 2025

 

At Bellafricana, we’ve always believed in the power of African creativity and in the vision of the changemakers who champion it. That’s why we’re so proud to see our very own founder, Bukky Asehinde, recently spotlighted by FashionEVO in a beautifully written feature titled

“TALES 2025: Bukky Asehinde on Reimagining African Creativity for a Global Stage”
In the piece, Bukky shares the inspiration behind TALES (The African Lifestyle Experience), now in its third edition, and how it has grown from a small idea into a bold cultural movement.

From Local Marketplaces to Global Platforms

What began as a mission to help African creative entrepreneurs become more visible and profitable has now evolved into a world-class showcase. TALES 2025 is set to take place in London’s prestigious West End, hosted at the Luxury Promise Corner Showroom, a powerful symbol of just how far African brands have come.

In the article, Bukky talks about what makes this edition of TALES so special:

“We’re not just exporting African products, we’re sharing African stories, culture, resilience, and creativity. TALES is about connecting global audiences to the heart of Africa through lifestyle.”

And she means it. This year’s edition brings together over 70 handpicked African brands across fashion, beauty, home, wellness, and art, all curated to tell deeper stories about identity, heritage, and excellence.

More Than a Showcase, It’s a Movement

FashionEVO captured the soul of TALES 2025: it’s not just a pop-up. It’s a celebration. A call to action. A bridge between continents.

Backed by the City of Westminster and supported by incredible partners and creatives, TALES 2025 is proof that African excellence belongs not on the sidelines, but centre stage.

“Bukky Asehinde is making sure African creatives are not just seen — they’re spotlighted, celebrated, and sustained.” — FashionEVO

The Bigger Picture: Empowering the African Creative Economy

Beyond the lights and displays, Bukky’s work is grounded in impact. Through Bellafricana, she has helped thousands of African creatives access tools, visibility, and platforms that empower them to grow sustainable businesses.

TALES is an extension of that mission, giving brands not just a place to sell, but a place to connect, be discovered, and build a legacy.

From storytelling fireside chats to community-building workshops and cultural activations, this year’s edition of TALES is designed to be immersive, unforgettable, and unapologetically African.

A Global Invitation

TALES 2025 is more than a milestone; it’s a moment. And if you’re reading this, consider this your official invitation to be part of it.

📍 TALES 2025
July 25–August 3, 2025
Luxury Promise Corner Showroom, London W1G 0DB
Admission: Free (Register at tales.bellafricana.co.uk)

In Bukky’s Words…

We’ll end with one of our favourite quotes from the FashionEVO piece:

“The world is ready. It’s time to reimagine how African creativity is seen — not as emerging, but as essential.”

 

And we couldn’t agree more.

🔗 Read the full FashionEVO feature here:

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