Reimagining African Creativity for a Global Stage with TALES 2025
At Bellafricana, we’ve always believed in the power of African creativity and in the vision of the changemakers who champion it. That’s why we’re so proud to see our very own founder, Bukky Asehinde, recently spotlighted by FashionEVO in a beautifully written feature titled
“TALES 2025: Bukky Asehinde on Reimagining African Creativity for a Global Stage”
In the piece, Bukky shares the inspiration behind TALES (The African Lifestyle Experience), now in its third edition, and how it has grown from a small idea into a bold cultural movement.
From Local Marketplaces to Global Platforms
What began as a mission to help African creative entrepreneurs become more visible and profitable has now evolved into a world-class showcase. TALES 2025 is set to take place in London’s prestigious West End, hosted at the Luxury Promise Corner Showroom, a powerful symbol of just how far African brands have come.
In the article, Bukky talks about what makes this edition of TALES so special:
“We’re not just exporting African products, we’re sharing African stories, culture, resilience, and creativity. TALES is about connecting global audiences to the heart of Africa through lifestyle.”
And she means it. This year’s edition brings together over 70 handpicked African brands across fashion, beauty, home, wellness, and art, all curated to tell deeper stories about identity, heritage, and excellence.
More Than a Showcase, It’s a Movement
FashionEVO captured the soul of TALES 2025: it’s not just a pop-up. It’s a celebration. A call to action. A bridge between continents.
Backed by the City of Westminster and supported by incredible partners and creatives, TALES 2025 is proof that African excellence belongs not on the sidelines, but centre stage.
“Bukky Asehinde is making sure African creatives are not just seen — they’re spotlighted, celebrated, and sustained.” — FashionEVO
The Bigger Picture: Empowering the African Creative Economy
Beyond the lights and displays, Bukky’s work is grounded in impact. Through Bellafricana, she has helped thousands of African creatives access tools, visibility, and platforms that empower them to grow sustainable businesses.
TALES is an extension of that mission, giving brands not just a place to sell, but a place to connect, be discovered, and build a legacy.
From storytelling fireside chats to community-building workshops and cultural activations, this year’s edition of TALES is designed to be immersive, unforgettable, and unapologetically African.
A Global Invitation
TALES 2025 is more than a milestone; it’s a moment. And if you’re reading this, consider this your official invitation to be part of it.
📍 TALES 2025
July 25–August 3, 2025
Luxury Promise Corner Showroom, London W1G 0DB
Admission: Free (Register at tales.bellafricana.co.uk)
In Bukky’s Words…
We’ll end with one of our favourite quotes from the FashionEVO piece:
“The world is ready. It’s time to reimagine how African creativity is seen — not as emerging, but as essential.”
And we couldn’t agree more.
🔗 Read the full FashionEVO feature here:
