An exclusive look at the creative force behind a brand that blends heritage fabric with soft power style, perfect for the woman who knows her worth.
Art You Can Wear
Meet Jadesola Rawa, the founder and vision behind Melia by Jade, a brand born from her love of art, motherhood, and cultural expression. Since launching in 2017, Melia by Jade has focused on translating beautiful, vintage African textiles into everyday pieces women can feel bold and beautiful in. And at TALES 2025, she brings that magic to London’s global African-style stage.
From a Promise in Dubai to a Brand of Empowerment
The story began during a vacation in Dubai: Jadesola wore an Adire robe and was asked if she could make another. That simple promise turned into a brand dedicated to fusion fashion where Adire, Batik, Tie-Dye, and Kampala are celebrated as wearable art. (Bellafricana)
“Melia means ‘feminine beauty’, and that’s what the brand is about—helping every woman see the fun, sexy, chic side of herself.” (Bellafricana)
Style with Soul and Purpose
From the beloved Ajoke Shorts to the signature Asake pants, each Melia by Jade piece is crafted to bring confidence and joy. And every fabric is sourced locally; outsourced production, branding, and tailor‑craft come straight from Nigerian hands. Jadesola is on a mission not only to create style but also to uplift her community.
Why Melia by Jade Stands Out at TALES
At TALES 2025 (The African Lifestyle Experience), Melia by Jade spotlights African fabrics as a global language of personality. The collection bridges vintage textures with modern silhouettes, featuring bold prints in kaftans, playsuits, boiler suits, and relaxed trousers that feel both expressive and inviting.
Expect to see:
- Hand-dyed Adire and Batik brought to life in flattering cuts
- Playful, timeless pieces that empower and uplift
- Wearable art designed for women who walk into rooms and own their presence
Mark Your Calendar
Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G
Why Visit: To meet Jadesola, shop signature pieces, and experience fashion with meaning—up close. (Bellafricana, Melia By Jade)
What Makes Melia by Jade Unique?
Every piece is produced in Nigeria, from the tailoring to the branding, supporting a local value chain while showcasing African craftsmanship to the world. From the ever-popular Ajoke Shorts to the Melia Kulture Kaftans and the flirty Asake Pants, each item speaks to the woman who understands her body, owns her presence, and walks boldly in her beauty.
Jadesola’s mission is simple yet powerful: to empower women through style, using fashion as a tool to celebrate identity, creativity, and cultural pride.
“I make Melia pieces for that woman who has come into her own. She understands her body, embraces the experience, and still turns heads when she walks into a room.”
Jadesola doesn’t follow trends. She creates classics infused with personality and pride. Her advice for creative entrepreneurs? Simply: “Just do it. If something fails, dust yourself off and start again.”
Experience the Fusion of Culture, Confidence & Creative Craft
If you’re at TALES 2025, don’t miss Melia by Jade, a beautifully real brand that invites you to wear storytelling, celebrate herstory, and feel unapologetically chic.