Melia by Jade is making great strides in the fashion industry in Nigeria. One of those brands that you just want to keep stocking in your closet and never get tired. Founded by a beautiful, hardworking and tenacious woman by the name Jadesola Rawa. Let’s meet her…
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Ginika Okafor, founded Yili Footwear, a proudly Quality Made in Nigeria brand in 2015. She is on a mission to create locally made trendy, fun and colourful footwear that is not only of top notch quality but also affordable. Inspired by colours, textures and nature. She creates comfortable, quirky footwear to make your feet stand in a crowd. Let’s meet her…
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[dropcap custom_class=”normal”] At the end of every year there is always a strong urge to reflect on the just concluded year. Firstly grateful to God for the good and the bad and planning in advance for the year to come. Thankful to my husband, my family, my staff (Gbemi & Dora), my mentors (Prince Adeyemi Adefulu, Mr Lanre Adisa, Mrs Joyce Akpata, Mr Segun Awolowo and much more), friends, destiny helpers, all verified business owners and you. Thank you for supporting Bellafricana through this year. This post is basically to give you an highlight of how year 2017 was for us at Bellafricana. It was truly an amazing year for the brand. [/dropcap]
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[dropcap custom_class=”normal”] The Bellafricana Creative Festival is set to hold on the 28th of December, because what better way to end the year than to throw a huge Made in Nigeria festival featuring some awesome Afrocentric producers? [/dropcap]
This would be the first Creative Festival hosted by Bellafricana and to be honest, we were just going to hold on till the next annual African Creative Exhibition (ACE) Awards in 2018, but due to popular demand we decided to have the December festival and guess what? We are super excited about it.Continue reading
The New Bellafricana logo is out and I am excited to share the brand new look. A little while back, we announced that Bellafricana partnered with DODO Design Agency to unveil a brand new logo with a completely different look. Why you may ask? Simply because we wanted Bellafricana to portray a stronger global outlook connecting Africa’s best creations.
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[dropcap custom_class=”normal”] Ideally this is the right place to reach out to a designer, because you have determined who you are and the document or notes you have put together (from step 1 and 2) can be used to guide the professional in their creation of branding and communication materials. [/dropcap]
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[dropcap custom_class=”normal”] A behind the scenes look at the branding process and why it’s important for business (A 3-part series). A few months ago, a business owner called me. She wasn’t making any sales. She had a great business that met a growing need amongst Nigerians, how to eat and live healthy. Her business made and sold healthy 100% organic meals, snacks, drinks and even cosmetic products, and her passion for people living their best life was so inspiring. However, her identity, packaging and website were all hindering her from making sales. Many people, she complained, had point blank told her that with her packaging, no one would take her seriously. [/dropcap]
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Bellafricana.com, an online platform that empowers, supports and connects quality creatives to their global consumers, strives to enhance non-oil export in the Nigerian Economy with the support of the Nigerian Export Promotion Council (NEPC) and the Chief Executive Officer, Mr Olusegun Awolowo.
The overarching aim is to bridge the gap between producers of locally made products and their consumers locally and globally, thereby enhancing the zero oil movement.
In line with the dream of the present and future government, Bellafricana is grooming a community of quality indigenous creative businesses with exportable products which have the potential of increasing the economy’s export earnings by multiple folds.
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[dropcap custom_class=”normal”] Social media marketing is one of the most effectual ways a brand can use to build awareness, interact with customers and find potential clients so it’s no wonder why many businesses are adapting to it. Besides, it does seem rather easy enough – Post, like, share, comment. Right? [/dropcap]
Wrong.
Social media is a tool and like most tools, if used carelessly can do your business more harm than good. You wouldn’t want to chase your existing customers away and repel potential ones would you?
I think not.
Without further ado, below are lists of social media marketing faux pas that can ruin or are already ruining your brand.Continue reading
Every so often after an exhibition, you hear vendors say “I didn’t sell at that exhibition, I wont go back next year” And they state this fact as though the organizers of the exhibition were supposed to lead attendees to each vendor one after the other. In the same vein you hear other vendors talk about how they sold out all their products and you wonder how that is even possible. Continue reading
At Bellafricana our aim is to help you connect with creative, unique and quality African owned businesses.
We believe that every creative entrepreneur has a potential to grow sustainable global businesses. Bellafricana understands the challenges and is honored to be a part of the Creatives’ dream. Their dream is our dream
This is Home to creative entrepreneurs
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