According to Larry Page, Co-Founder of Google.com – “In Every two days we now create as much information as we did from the dawn of civilization up until 2003, according to Schmidt”
That means what took them from the dawn of time to 2003 to produce in terms of content, is what we produce now in 2 days.
This is an interesting statistic, primarily for two reasons.
- We do not have a problem with the production of content as a society, infact we are overproducing content.
- The fact that we are producing a lot of content doesn’t necessarily mean we are producing a lot of quality content.
So there’s a lot of content out there, and it’s very important that as an afrocentric brand, that you stand out among the sea of content that’s produced.
