Celebrating Modern African Style through Colour, Craft & Confidence
Meet Serwaa Abankwa, the creative director behind Seraban GH, a unisex clothing brand born from childhood days selling wax fabrics with her grandmother. Over a journey that began in 2009 and became officially registered in 2017, Serwaa transformed that early love into a label known for timeless, high-quality African fashion with global appeal.
A Legacy of Prints, Purpose, and Pride
For Serwaa, Seraban isn’t just about clothes; it’s the next chapter in a story rooted in weaving, family, and culture. Inspired by the vibrant colours and prints around her, her brand blends African wax fabrics with contemporary silhouettes to create daily wear that feels expressive and elevated. This is fashion with soul, born in Ghana and made for the world.
Collections That Speak with Style and Substance
Seraban’s designs are a masterclass in balance, playful yet polished, and bold yet wearable. Take their Balance Collection, launched in September 2024. It celebrates versatility through tailored two-piece ensembles, mix-and-match patterns, and structured pieces meant to fit confidently and feel comfortable wherever you go.
Then there’s the Reverie Collection, introduced in December 2023. Each piece narrates a story of women’s strength, honoring caregivers, leaders, and individuals thriving in their authenticity. The collection combines refined style with powerful meaning in every sewn seam.
Across seasons, Seraban builds on Ghana’s textile heritage with designs that amplify identity over trend—offering wearers both confidence and cultural connection.
Why Seraban Belongs at TALES 2025
Seraban GH is more than fashion, it’s an experience. At TALES 2025 (The African Lifestyle Experience) in London, Serwaa brings her brand on a global platform that aligns perfectly with her values: craft, colour, identity, and storytelling.
Visitors to the showcase will:
- See standout pieces from both Balance and Reverie collections—where prints meet polish
- Feel the texture of Ghana-made fabrics and craftsmanship up close
- Chat directly with Serwaa Abankwa, and hear how childhood tradition became a forward-thinking brand
Seraban is a meeting point for heritage and innovation, honouring Africa while inviting the world in.
A Designer Who Builds Through Culture
From fabric sales with her grandmother at age seven to launching collections beloved from Accra to Nairobi, Serwaa Abankwa defines a generation of African creatives who aren’t just making clothes—they’re shaping narratives. Through Seraban, she asks wearers to own their story and wear it beautifully.
Visit Seraban GH at TALES 2025
Step into Seraban’s world at TALES 2025, and you’ll discover style that speaks tradition—and speaks to today.
TALES 2025 Event Details
Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)
