Bellafricana published in African Creatives & Entrepreneurs, Beauty, chemical-free product, Health & Beauty, natural hair products

Ruutos: The African Hair Care Brand Championing Natural Beauty from Root to Tip

In a world where beauty standards often prioritise straight, Eurocentric hair textures, one African brand is boldly rewriting the narrative, strand by strand. Ruutos isn’t just selling hair products; it’s building confidence, preserving heritage, and empowering individuals to embrace the fullness of their natural crown.

What began as a small dream in a one-bedroom apartment has blossomed into a professional-grade hair care brand trusted across the continent. With deep roots in science, community, and culture, Ruutos is leading the charge in transforming how African hair is nurtured, styled, and celebrated.

The Story Behind Ruutos

 

Ruutos is redefining hair care with a range of products designed to nourish, style, and celebrate natural hair. Formulated in South Africa, the brand specialises in natural hair care solutions—shampoos, conditioners, treatments, and stylers—that protect and enhance the beauty of every hair type, from textured curls to straight strands. Each product is expertly crafted to harness the power of natural ingredients, offering a safe, chemical-free alternative that improves hair texture, strengthens strands, and boosts shine.

Ruutos was founded by Ruben and Lucy Okpoko with a clear mission: to create natural haircare products that empower individuals to embrace and love their hair in its natural state. Motivated by the lack of chemical-free options available in the market, the couple began experimenting with natural ingredients in their own kitchen. By testing their formulas on themselves and close friends, they were able to develop high-quality, effective products that delivered real results.

As word of their creations spread, what began as a personal project quickly evolved into a trusted brand in the natural hair care industry. Today, Ruutos offers a comprehensive range of products and remains deeply committed to the values on which it was built—authenticity, innovation, and a deep respect for natural beauty.

From Humble Beginnings to a Pan-African Hair Care Powerhouse

In 2008, Ruutos embarked on a mission to redefine natural hair care. What began in a modest one-bedroom apartment has blossomed into one of Africa’s leading professional hair care brands. Rooted in faith, resilience, and love, Ruutos has become a beacon for those seeking to embrace their natural hair with confidence and pride.

What Makes The Ruutos Unique?

Ruutos is unique because it is the first African-made professional hair care product that doesn’t compromise on quality, and it is formulated for different hair and scalp types.

 

The Ruutos Philosophy: Empowerment Through Hair Care
Ruutos is more than just a hair care brand; it’s a community. Their philosophy centres on empowering individuals to embrace their natural hair textures—be it coily, curly, kinky, or wavy. By offering products crafted specifically for these hair types, Ruutos ensures that every strand receives the care it deserves. 
Product Excellence: Science Meets Nature
Manufactured in South Africa, Ruutos’ product line is a harmonious blend of natural ingredients and scientific innovation. Their offerings cater to various hair needs, including:
  • Shampoos & Conditioners: Sulphate-free options that cleanse without stripping natural oils.
  • Leave-In Conditioners & Hair Butters: Designed to moisturise and define curls.
  • Hair Oils & Stylers: Formulated to protect and style, ensuring longevity and shine.
Each product is meticulously crafted to address specific hair concerns, from dryness and breakage to scalp sensitivity.
Beyond Products: Education and Community Building
Understanding that hair care is a journey, Ruutos extends its impact through education. They offer training for salon professionals and hair care specialists, ensuring that the knowledge of proper hair care techniques spreads throughout communities. Their presence in Nigeria, particularly through partnerships with salons like Staywoke360 in Lagos, exemplifies their commitment to community engagement.
As Ruutos continues to grow, its vision remains clear: to be at the forefront of natural hair care in Africa and beyond. With plans to expand their product range and educational initiatives, Ruutos is poised to make an even more significant impact in the hair care industry.
Join the Ruutos Movement
Experience the Ruutos difference and become part of a community that celebrates natural beauty.
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Jemimah Iwok published in Health & Beauty

Looking for a natural baby skincare brand? Amal Botanicals is your go to

Amal Botanicals is the next best thing to happen in the baby skincare industry. Read on to find out why we love this brand so much.

The following are some things that should be safe to assume:

  • Roses are red
  • The sky is blue
  • Baby skin care products are safe for babies’ skin

Right?

Unfortunately, only two of these statements are accurate – and the last time we checked, the sky was still blue and roses remain red (at least most of them).

As far as baby skin care products are concerned, safety is uncertain and this is due to the fact that many of these products are jam packed with potentially harmful ingredients.

Recent studies have found out that a little over 60 percent of the tested children’s bath soaps, lotions, shampoos, and other skin care products contained carcinogenic substances.

In Nigeria, the National Agency for Food and Drug Administration and Control (NAFDAC) reports that chemicals still run rampant in many mainstream baby products. The organization notes that several baby product categories are of particular concern; these include baby soaps, shampoos and conditioners, lotions and oils.

To make matters worse, there is very little regulation of these products once they are on the market.

How babies’ skin differs from Adults’

Everyone knows babies have the softest skin, but what you may not know is that they have the most delicate skin.

The following are noteworthy differences between a Baby’s skin and an Adult’s:

  • Baby skin is more permeable than an adult’s because they have fewer elastic fibers.
  • Additionally, infants have more fat under their skin allowing some fatty substances – like steroids – to sink in more readily than they would with adults. Babies get sunburned more easily.
  • Melanin protects our skin against damage from ultraviolet rays. Babies make less melanin and are therefore more susceptible to sun damage
  • Babies can’t regulate their own temperature as well. As adults, the blood vessels in our dermis widen or narrow to help regulate our temperature. Since babies can’t do this, it is important that you help to heat and cool your baby yourself. This is especially important when your baby is suffering from a rash that may be triggered by heat.
  • Healing: As babies grow, their skin grows. So, it’s no surprise that a baby’s skin grows faster than adults, but it may surprise you to learn that as a result – baby skin can heal better than adult skin. This does not mean that you should let a wound go untreated. Babies do not have a fully developed immune system.
How to avoid Toxins in baby skin care products
  • Read labels Closely
  • Utilize an app or a guide
  • Reduce the number of skin care products that you use
  • Use natural skin care products
  • When you do purchase baby products, shop from brands you can trust
The baby care Brand you can Trust

Not sure where to look for safer baby skin care? Check out AMAL BOTANICALS natural and organic baby care collection which is explicitly designed with babies’ sensitive skin in mind.

You will never find any harmful, impossible-to-pronounce ingredients in our products. Instead you will find a commitment to safe, gentle, and natural ingredients that keep your baby’s skin healthy without risking their overall health. These products are perfect for newborns, and kids of all ages.

They also have a product range for Expectant and Nursing mothers to ease the motherhood journey.

Let’s Explore some of their products below: (click on the pictures to shop for them directly)

Amal Botanicals New born essentials

 

Amal Botanicals Baby bottom rcream

This comprises of;

1 Miracle Moisturising Cream, day time Moisturiser

1 Baby Bottom Cream for diaper rash

1 Nourishing & Moisturizing Shea Bar Soap

1 Talc-Free Powder

1 Soothing Shea Oil for skin, hair & massage, a night time nourishing oil which also helps promotes restful sleep. Also great for hair growth.

Amal Botanicals Balms for Expectant and Nursing Mothers

Amal Botanicals Baby set

Amal Botanicals Baby bottom rcream

 Nipple Balm :

Helps to Soothe & Nourish Tender and Sore nipples.

100% Natural, Safe for Baby and no need to wipe breast before breastfeeding

Belly Balm:

Suitable for expectant and nursing moms as preventive treatment against stretchmarks. It also serves as a good massage

Check out Amal Botanicals Soaps below:

Check out their other products on their Website

Connect with Amal Botanicals on :

Instagram

Facebook 

 

 

 

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Bellafricana published in Beauty, Events

Organic Life Plus Presents; The Life Style, Shop and Sip

You are specially invited to the Lifestyle Shop & Sip pop up event, brought to you by Organic Life Plus and three other world-class brands (Mos Natural Solutions, RODA Statement Leatherwares & ASSIAN Wears) joining forces on the 2nd & 3rd of November 2019 at the Lennox Mall, 3rd Floor, Admiralty Way Lekki Phase 1, Lagos Nigeria.

Organic Life Plus is Nigeria’s first organic, natural and vegan-friendly beauty store. It is your one stop shop for authentic organic and natural hair care and skin care products.

Their beauty products are toxin free, extremely mild and suitable for men, women and children.

This event will be offering you the opportunity to experience some of the purest high-performance aromatherapy, holistic healing and organic hair and skincare products Nigeria has to offer.

Organic life plus Pop up

There will also be contemporary African fashion brands for men and women, so there is something for everyone!

Organic Life Plus, specializes in providing toxin-free beauty solution to common skin and hair care challenges using natural, organic and vegan-friendly hair and skincare products.

Aside from exotic organic African oils, hydrosols and bath products, they also stock other award-winning African owned brands such as shea butter cottage, Midas Naturals, Obia Naturals etc.

Here is what you can expect at the pop up;

  • Free consultation on the right products for your hair and skin
  • A selection of award-winning African owned brands
  • Product Demos
  • Amazing discounts on selected products

This is your time to get luxury organic and vegan-friendly cosmetics at a steal!!!

Register here to benefit from all this.

Shop with Organic life plus!

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Bellafricana published in Articles, People & Culture

Top 10 Chemicals to Avoid on Natural Hair and Skin by Rachel Asakome

[dropcap custom_class=”normal”] If you have plans to take good care of your natural hair and skin, here are some top 10 chemicals to avoid. I get so many emails from people asking me what chemicals are safe for their hair etc, well below is a list of a few chemicals that are a definite NEVER for black hair! Remember, whatever you use on your hair is absorbed into your body through your scalp. This is why I advocate the use of 100% natural or Organic products, it’s easier than trying to dodge chemicals. That being said, I still advice that you read the ingredients of every product before you purchase it, just because something says it’s natural or organic on the face doesn’t mean it’s safe! [/dropcap]
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