From Rebrand to Radiance: The Timeless Elegance of Moelle Essentials
How Doyinsola Ogbeifun is redefining occasion wear with a focus on fit, femininity, and confidence
When you meet Doyinsola Ogbeifun, founder of Moelle Essentials, there’s an instant calm that draws you in, the kind that comes from someone who understands grace, structure, and the quiet power of confidence.
Her journey into fashion wasn’t a loud or impulsive one. It was built over time, shaped by observation, curiosity, and an ever-present desire to create clothes that make women feel as good as they look.
A Pause, A Rebirth
Moelle Essentials first came to life in 2018, born from Doyinsola’s vision to design elegant, well-fitted pieces for women of all shapes and sizes. But as with most creative journeys, there was a moment of pause — a three-year break that became a period of reflection and rediscovery.
In 2022, Moelle Essentials returned rebranded, refocused, and ready to redefine occasion wear.
The brand found its rhythm again, this time with a clearer purpose: to celebrate diverse body types through elegant, accessible designs that don’t compromise on quality or comfort.
Fashion That Fits Every Woman
Walk into Moelle Essentials’ world, and you’ll find pieces that speak of balance, classic yet modern, bold yet feminine. From flowing dresses that move like poetry to structured fits that celebrate the body’s natural silhouette, every design is made to make women stand tall.
Whether you’re petite, curvy, or tall, Moelle offers both ready-to-wear (RTW) and made-to-measure pieces. The goal? To eliminate the struggle of finding occasionwear that truly fits.
As Doyinsola puts it,
“Elegance should never be a privilege. It should be accessible — and it should fit.”
The Moelle Woman
The Moelle woman knows her worth. She loves sophistication without shouting it. She values quality but also seeks versatility. And above all, she wears her confidence like her favourite dress effortlessly.
Every piece by Moelle Essentials is designed with that woman in mind. From the first sketch to the final stitch, Doyinsola ensures that comfort, style, and precision go hand-in-hand.
Redefining Occasionwear
Moelle Essentials has carved a niche in occasionwear, reimagining what it means to dress up. It’s not just about sequins or silhouettes; it’s about emotion. The feeling of slipping into a dress that fits perfectly. The quiet excitement of looking in the mirror and saying, Yes, this is me.
With elegant fabrics, timeless cuts, and detail-oriented craftsmanship, Moelle’s creations are meant to stay in your wardrobe, and your memory for years to come.
The Future of Moelle
As Moelle Essentials continues to grow, one thing remains clear: the brand isn’t chasing trends — it’s setting a standard.
It’s about creating clothes that tell stories of women who rise, reinvent, and walk into every room like it was designed for them.
And in that story, Moelle Essentials isn’t just making dresses. It’s making statements — one confident woman at a time.
In an exclusive interview, we get to meet the Founder of Mooie Kraft. Ndedigwe Mary Chinaza is a resourceful and talented entrepreneur, who has successfully infused fashion with African prints.
Ndedigwe Mary Chinaza – Founder of Mooie Kraft
*To know more about the products, simply click on the images*
Please introduce yourself and your background.
My name is Ndedigwe Mary Chinaza, I’m a graduate of computer science from Crawford University, I am from Nnewi South local government Anambra state.
Tell us about your work and how did your company start?
My love for bag making drove me into bag making. I started MOOIE KRAFT in 2020 and it’s been an amazing journey so far. MOOIE KRAFT is not just about bag making but we are also into the making of beautiful accessories with our African prints, leather works such as belts and we also make top-notch souvenirs for events and parties.
Ankara foldable hand-fan
How did you come about the name and what does it mean?
Mooie is gotten from a Dutch word that means beautiful, pretty and fine. So I wanted a name that represents everything that my brand signifies. with our name, you should know what to expect from us. [Winks].
What is your niche and how did you know it was a market to get into?
Producing beautiful bags, belts and accessories for both males, females and also children. we are partially for everybody.
Ankara themed Hoops earrings
Mooie Kraft chain Bag
Where do you get the inspiration for your products?
Everything around me. I also work with customers descriptions.
Can you remember one of the first products you made? What makes it memorable?
Yes of cos, it was an Ankara bag I made for myself, it was memorable because I made it out of little/ no knowledge about bag making.
African print mixed laptop bag
What are some of the challenges you face in your business?
Cost of production is one of the major challenges we are facing, material sourcing is another challenge we are facing, the high prices of leatherworking tools to achieve proper finishing of the leather productions.
Do you have any regrets about venturing into this line of business?
NEVER. Not at all ….lol
What is your most popular product?
Right now our Genuine Reversible belt is really selling fast now. And our African mix laptop bag.
Genuine leather Reversible belt
This genuine leather reversible belt is a 2 faced belt. You have the chance to get 2 different colors of your choice in 1 belt.
To what extent do you draw upon your Nigerian (African) heritage for your work?
In most of our signature products, we used our African print/ indigenous fabric to produce them.
Ankara themed flipflop
What are some of your short term and long term goals, both in your business and life in general?
My short term goal is for Mooie kraft to be able to reach out to many people across the world and collaborate with many big fashion brands,
My long term goal is for Mooie kraft to have my dream fashion studio with different branches across the world, empower both young and adults, create jobs opportunity for people.
What would people be surprised to learn about you?
I love to bake and cook for fun
What profession would you be in if you weren’t in this industry?
I would probably be a baker (hahahaha)
What is success to you?
Success to me is achieving all my dreams come true and impacting my knowledge and skills in society.
Mooie Kraft Cross bagWaist bag
If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?
I would advise the person should make proper research about everything especially when the person has zero knowledge about the business.
Who and what has been your greatest source of inspiration?
God almighty, my family, my friends and everyone that has patronized my brand. You all are my greatest inspiration.
Thank you for having this interview. It was indeed a pleasure to meet with this bubbly personality – Ndedigwe Mary Chinaza.
There you have it. An exclusive interview with the Founder of Mooie Kraft. To connect with her, you can follow her via:
What a year it has been for Bukky Asehinde! And I say that with lots of positives in mind. Ambassador Mrs Bukky Asehinde has been nominated for the 2021 Woman of the year – Start Up by Her Network.
Her Network is a Global Inspirational and Lifestyle Platform. This platform is created to inspire and encourage all women to stand in their greatness; to set real-life examples by living their truth.
Her Network Woman of the Year Awards celebrates outstanding women. Women who have made a significant impact in their community, network or workplace.
The Category for the 5th Annual Her Network Woman of the Year Awards 2021 are Advocacy, Community Service, Education, Entertainment, Entrepreneurship, Future (25 & Below), Healthcare, Journalism and Start-Up.
To connect with her, visit her Instagram page: @bukkyasehinde
Moreso, she would be going live on Instagram with @Olorisupergal on Saturday, the 11th of December, 2021, at 9:00 [WAT].
*Click on the picture below to watch Bukky Asehinde, one of the 2021 Nominee of the Her Network Woman of the Year Awards in the #StartUp category as she talks to @thetosinajibade of @Olorisupergal on #InstagramLive about the work she does, challenges faced and more!*
This recognition, for Bukky Asehinde to be nominated for the 2021 Woman of the year – Start Up by Her Network, is one to be celebrated. As it serves as an applaud for all her commitments and work towards building and helping creative entrepreneurs.
If you’d like to attend and join in honouring the 2021 Nominees and recipients at our Networking and Awards Night, RSVP via email at [email protected]
Together, we meet the Founder of Kathrah Enterprise in an exclusive interview. Ayobami Makinde is the CEO of Kathrah Enterprise, which produces good quality honey with the brand name Kathrah honey, bee-wax and honey derivatives.
She has been in the business of farming honeybees and processing honey for the past 7years and has been educating people about the benefits and myths of honey using social media platforms (Facebook, Instagram). Recently, she has been sensitizing the public about the adverse effect of climate change in the production of honey which has led to the loss of sales, discouraging the young beekeepers from abandoning the profession. It is my pleasure to be having this exclusive interview with the Founder of Kathrah Enterprise.
*To know more about the products, simply click on the images*
Please introduce yourself and your background
My name is Ayobami Makinde, a differently-abled, resilient and smart young lady farmer. I am an Alumni of the University of Ilorin, where I studied Pure Chemistry. I am a trained beekeeper, health research consultant. The founder and owner of Kathrah Enterprise. I hail from Orile Owu town in Osun State and am also a mother of two smart boys.
Tell us about your work. How did your company start?
I am Agripreneur, apicultural sector to be precise (Beekeeping). I keep the honeybees, harvest, process and package honey into shelf sizes (for retail outlets, stockists and end-users), in bulk (20L galloon) to honey vendors/resellers. We also infuse beneficial herbs spices and fruits into honey to help health-conscious individuals in achieving a wholesome healthy lifestyle. Sales of other honey byproducts such as Bee-wax are used in cosmetics, drug and candle industries.
Also, add shades of colours to events with our honey or infused honey favours as souvenirs in preferred package sizes.
Kathrah Enterprise started 2014 in one room in my parent’s house with the sum of 15,000naira only with support from family and friends. The business was registered with CAC 2016 with the guidance of my mother’s friend, interestingly as at then I had no clarity on the specific type of business, so I chose sales of agricultural products and general merchants.
Kathrah Honey infused with Black Seed
How did you come about the name and what does it mean?
The name Kathrah was coined from the Hadith on a surah in the Quran, Suratul kawthar. It means Abundance. Honey is an abundance gift from God that flows too, so I related it to the meaning I read about, and I fell in love with it and used it.
Kathrah Honey infused with Cinnamon
What is your niche and how did you know it was a market to get into?
My niche is Food, (natural). Food is a fast-moving goods. The profit margin is small but because it’s consumed daily, this makes it profitable mostly with volume. Honey is a class of food that has diverse usage ranging from cosmetics to pharmaceuticals. The food industry uses honey for therapeutic purposes.
Kathrah Honey infused with Cinnamon
Where do you get the inspiration for your products?
I got the inspiration to start a honey business from my experience when I used honey for medicinal purposes. On a fateful day, February 12, 2012, I had a road accident along the Lagos-Ibadan expressway, leaving a very deep wound on my leg with my right hand partially paralyzed. I mixed honey with Shea butter and apply to the wound because the wound wasn’t discovered early which could no longer be sutured. During my school days, I had heard about the therapeutic ability of honey so I decided to try it, so I used myself as an experiment.
The results were amazing within two (2) weeks. That is how the journey started and In order to be an authority in the business, I did learn about the art and science of honeybees. Today we keep honeybees, sell the by-products and intentionally build a household honey brand in Nigeria and Africa at large.
Furthermore, we added new variants which are all NAFDAC certified to my products list. The pandemic made a lot of individuals more conscious about what they eat and their preference for natural food increased drastically. As a researcher, I thought to create a product that can help achieve a wholesome healthy lifestyle, not just flavour. This led to creating five (5) different variants that can serve as a natural remedy in managing some common illnesses among people. All variants solve a pain point in which all ages above 12month can use.
Kathrah Honey infused with Lemon & Ginger
Can you remember one of the first products you made? What makes it memorable?
A 350ml,500ml size of Kathrah Honey. it’s memorable because it’s my first. We’ve come a long way since then, from the packaging to the company’s growth.
Kathrah Honey infused with Zobo
What are some of the challenges you face in your business?
Honey business is a very controversial business. There are lots of misconceptions about raw honey. Majority especially in Nigeria mistaken original honey for adulterated honey because of the myths attached, which is a major challenge. Also, insecurity is affecting access to the farm and charges in logistics as results of the weight of honey. It’s a highly viscous liquid.
Kathrah Honey infused with Cacao.
Do you have any regrets about venturing into this line of business?
None. I have no regrets.
What is your most popular product?
Kathrah honey (plain), 1L size.
To what extent do you draw upon your Nigerian (African) heritage for your work?
In curating the new product line, infused honey, I ensured that at least three of my raw materials are native to Africa, specifically Nigeria. Asides, the health benefits, it is to promote our own homegrown, which are Zobo leaves, lemons, gingers and Cocoa.
What are some of your short term and long term goals, both in your business and life in general?
My short term goal is to distribute the new honey variants and plain honey to strategic retail outlets such as pharmacy retail chains, and superstores in Nigeria.
My long term goal is to create a manufacturing /processing hub for honeybees by-products, thereby profferring easy manufacturing process to MSMEs,startups and smart small businesses either for contract manufacturing or toll manufacturing.
What would people be surprised to learn about you?
I know how to process locust beans (Iru) and have the knowledge to water a mass number of building blocks manually. Also, I consider myself quite handy [LOL], as I can roll a lister Generator.
What profession would you be in if you weren’t in this industry?
I will be in the pharmaceuticals company, a laboratory or a Lecturer.
If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?
I will advise any newbie in the honey business to ensure to invest in learning the art and science of processing honey and be willing to invest in educating people via marketing mediums.
Colour me impressed, enlightened and pleased!
There you have it. An exclusive interview with the Founder of Kathrah Enterprise. To connect with her, you can follow her via:
Maryam Aliyu-Baba is a verified member of Bellafricana and the winner of the best innovative product of the year 2021 at the recently held African Creative Exhibition and Awards. A military wife, mother of four, an entrepreneur and CEO of Clay by Marienne. I had the opportunity to meet the Founder of Clay by Marienne for an exclusive interview.
Please introduce yourself and your background
I am Maryam Aliyu-Baba C.E.O. clay by Marienne. A passionate designer with a BA in Industrial Design (ceramics major) from Ahmadu Bello University Zaria, M.Sc. Hazard Management and Emergency Response IRGIB Africa University and the Winner ACE Awards (2021) best innovative product.
Tell us about your work. How did your company start?
The company started as Marienne art as a student experiencing the pleasure of creating, and the joy of seeing your creations add elegance to spaces. This passion took a back seat as I started having babies. We resumed mid-2021 and evolved into Clay by Marienne after learning that clay is much more than just art but indeed what we were made from and is indeed one with our bodies, possessing amazing healing abilities. It is also good for the environment and has no negative effect on climate, making it the next best thing and an amazing replacement for plastic and other culinary wares.
How did you come about the name and what does it mean?
Marienne is French for Maryam, so the name is pretty straightforward.
What is your niche and how did you know it was a market to get into?
The average global citizen with an awareness of personal health and overall wellbeing, people with health complications who are looking to make a holistic lifestyle change. The market is viable because we as humans are constantly seeking ways to improve wellbeing.
Where do you get the inspiration for your products?
Having children, and being exposed to a whole new set of health issues and remedies, and brought about the move to this range of products. Design inspirations come from my creativity and imagination, brainstorming with team members, ideas online and feedback from our esteemed customers.
Can you remember one of the first products you made? What makes it memorable?
Yes, I can. It was a set of 3 long neck tabletop vases. They are so memorable because I created them while trying to answer my 300level first semester exams.
What are some of the challenges you face in your business?
Introducing this new product range to the people and getting them on board. It Is quite challenging to get people to make a lifestyle change.
Do you have any regrets about venturing into this line of business?
None; except that I did not come across the knowledge to kick start earlier.
What is your most popular product?
It will have to be the alkaline water bottle series.
To what extent do you draw upon your Nigerian (African) heritage for your work?
To a very large extent, as it is common knowledge that traditional African homes would bury clay pots to store drinking water.
What are some of your short term and long term goals, both in your business and life in general?
In business, I look forward to spreading the word and getting as many people as possible on board this journey to a healthier more intentional living; growing the brand and becoming a household name home and abroad.
In life, I look forward to continued learning and being the best possible role model for my growing children and the upcoming generation.
What would people be surprised to learn about you?
I started out as a B.Sc Chemistry student and made the switch partway after discovering the beauty of the design.
What profession would you be in if you weren’t in this industry?
I would be a counsellor or a Teacher.
If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?
It would be that you should start where you are and with what you have. There is never a perfect time/ situation.
There you have it. An exclusive interview with the Founder of Clay by Marienne. To connect with her, you can follow her via:
It’s the season for gifting and I won’t lie, I love receiving gifts [lol]. Who doesn’t? I am yet to meet anyone who doesn’t like to receive a gift. Even the “tough guys” would admit to receiving gifts, especially if they get what they truly want or like. That said, Christmas is around the corner and most people have started shopping for their loved ones, friends and even companies. If you haven’t started, then pay close attention. This is for you. Late shopping can be overwhelming and expensive, I know from experience.
Okay, let’s focus [lol]. Whilst I believe that in gifting, thoughts behind the gifts matter, I also believe that the gifts should be worth it or at least be something of value to the person receiving them. It could be something of sentimental value or even money [if the person wishes to trade it in later…]. The point is, know who you are gifting.
I’ve listed out a few gift items that I believe never run out of style. To see more of each brands product, all you have to do is click on the name of the brand. Let’s get started.
Cards
The right card can leave one swooning and it has the right amount of sentimental value for any occasion. Like these ones below
GARRI&GNUT CARDTO-MA-TOES CARDS
Not Just Pulp are the creators of these simple and creative cards. They are all about making bold statements and sharing good vibes.
Their cards are fun, colourful and encourage self-expression and evoke warm & fuzzy feelings of love, friendship and sometimes, childhood memories. They are the perfect goto gift for that special someone and what’s more, they are affordable.
Skincare Products
Taking a line from Fatima Mernissi, “Beauty is in the skin! Take care of it, oil it, clean it, scrub it…” which is why this serves as a great gift, especially if it comes as a set, such as the product below.
Modara Naturals
Modara Naturals is a luxurious natural skincare company that uses nature’s best ingredients to create pure, natural bath, body and skincare products. Their products are handmade using 100% natural ingredients ethically sourced from Nigeria, Africa and all around the world where necessary. The name ‘Modara’ is derived from Yoruba, meaning ‘I do awesome things’
The product shown above, which is called Asakwa means ‘bathe’ in the Igbo language, is a rich black soap made from an ancient West African recipe. This blend is infused with Turmeric, an age-old Asian ingredient, known to brighten and even skin tone. It contains relaxing essential oils and helps in clearing breakouts on the face and body.
The skin is important and so is the hair and that is why this next product is a must-have, gift item.
Organic Life Plus
Organic Life Plus is Nigeria’s first organic, natural and vegan-friendly beauty store. It is your one-stop shop for authentic organic and natural hair care and skin care products. Their beauty products are toxin-free, extremely mild and suitable for men, women and children. These sets of Body scrub, body butter and body oil are the perfect gift for that special someone.
Clothing
When it comes to fashion and style these brands got you covered with their unique pieces.
Afro head wrap textileMother & Daughter Series
Mimiremi Textiles creates unique fabric design and prints vibrant, compelling and boast a piece of exclusive art in every yard.
Is that special someone into brocades? look no further.
Adire boxed cotton brocade
Asologe makes unique and quality Adire, batik and African prints.
Jewellery & Accessories
You can hardly go wrong with gifting a lady jewellery. It’s thoughtful, beautiful, sentimental, perhaps a tad expensive but worth it. All these are wrapped up in a single piece of jewellery. Take a look at these gorgeous pairs of earrings.
Culla Gaze Drop Earrings.Culla Galaxy Studs in Golden Mocha!
Zivanora is a minimalist-inspired jewellery brand created for lovers of clean and modern styles. They design jewellery with the purpose to be graceful, comfortable, and delightful. So if you are all about luxe-looking, clean, fun and timeless jewellery for work or play, this is for you.
If you would rather go for something ethnic and stylish, then I suggest going for these hats.
Adeoba-Bucket-Hats by Ethnik Afrika
Bags
One can never have too much of this. Lol, as there is one for every occasion. These 3 brands caters to taste and style with a touch of Africa.
Lola bagYebo laptop Bag
Morin.O Designs creates handcrafted, luxury leather handbags and accessories for men and women, as seen above.
Or you can choose to stand out in Aseoke.
MILA MINI CLUTCH BAG
O’Eclat Designs (pronounced O-eyklah), is an Ethical Nigerian Brand designing premium leather and indigenous fabric handbags and accessories, handmade in Lagos, Nigeria. MILA MINI CLUTCH BAG is sourced from the best quality Aseoke.
The Agbaman bag & duffle bag
Ethnik Afrika is about promoting culture and giving back to the community. They create fashionable pieces for the brand-savvy trendsetter. Their product ranges from bags, blankets, and hats which can be seen above.
Moving on, we have Home & Living.
Candles
Wouldn’t you want to walk into a home and feel a sense of relief or peace? I do and this is why this makes for a good housewarming gift, even if it’s Christmas.
ABELA AROMATHERAPY RANGE
Abela World is a niche, ethnic-contemporary lifestyle & artistic perfume creation house with a spirit focused on positively transforming the human mind, mood & emotions in everyday routine through the essence of nature & aromatics.
THE ABELA AROMATHERAPY RANGE
The Farm Therapy Collection of aromatherapy candles and pillow sprays is
– A synergy blend made from 100% Aromatic Essential Oils formulated by our in-house artistic perfumer-creator.
These throw pillow covers are made with a Matt feel canvas fabric and a synthetic poly-fill fibre insert. It is a stylish statement piece that will liven up any room. All pillows are Individually cut and sewn by hand.
Another brand that creates fantastic throw pillows is Bosh Designs
ilu gangan throw pillowDanfo throw pillow
Art
Art is so beautiful and it tells a story. It’s a great way of telling a loved one how you feel. Plus, a good piece of art is a good investment.
Life in my village series
Ronkescott Art and craft Is an indigenous business enterprise that has been in operation for over ten years. If you are into African art and craft- painting(acrylic, pastel, oil paint, pen and ink, gouache e.t.c), then this is your go-to for ART.
Water hyacinth woven coasters and caddy
MitiMeth creates handcrafted products from natural fibres that would otherwise be considered waste or environmental menaces. These natural fibres include aquatic weeds (water hyacinth, typha grass) and agricultural waste forms (banana bark, maize husks).
And I didn’t forget about the children. While toys and outings are fun, you could also get them these sets of additional gifts.
Amal Botanicals provides pure and non-toxic natural baby [kids of all ages] Skincare products. From soaps to body and hair creams and oils.
Getting the perfect gift isn’t as stressful as you think. You just need to know who you’re getting the gift for and where to get them. All these items can be found on the Bellafricana Marketplace
The 5th edition of The Made in Nigeria Conference & Exhibition 2021 is here!
The Made In Nigeria Project, organizers of The Made In Nigeria SME Conference & Exhibition has officially announced the fifth edition of its annual conference scheduled to hold on Tuesday, 30 November 2021 at the Landmark Events Centre, Victoria Island, Lagos. The one day Conference & Exhibition, themed; A Post-Covid Economy – The Growth & Future of SMEs seeks to pragmatically address the present realities and challenges faced by MSMEs post Covid19 and have critical discussions on issues bordering on SMEs advancement, economic growth, ease of doing business, economic diversification, access to finance, and the role the informal sector plays towards job creation & employment.
The key thrust of the one day conference will focus on a holistic national framework that will project ‘Made In Nigeria’ as the surest and most bankable alternative to oil and provide a national development strategy for our short, medium and long term plan for self-sufficiency, economic diversification and an export-driven economy with a focus on encouraging local production and consumption. The Conference will feature notable speakers & panellists drawn from the public and private sectors and on the sidelines of the event host The Made In Nigeria Exhibition – WAZOBIA which will have a special trade hub and will be open to manufacturers, distributors, service providers whose products and services are Made in Nigeria themed.
On the sidelines of the event is the DEAL ROOM, an exclusive and specially dedicated room for SMEs at the conference. Consultants, private organizations, public agencies, and advisory firms will provide free 360 consultancy, tailored assessment, profiling, financial services, business solutions & mentoring to MSMEs at no cost as we have partnered with relevant stakeholders to enhance their businesses, provide funding, offer business support, empower them and aid their growth.
The ELOY Conference and Awards 2021 is here and I’m here to give you the scoop on everything you need to know.
Tewa Onasanya, Founder of The ELOY Awards Foundation wants people to know and understand the hidden fact that when one woman wins, it increases the chances of other women winning and serves as inspiration for other women to win. She says “we are not in competition with one another, we should be collaborating to lift one another up”.
That is why the theme for the ELOY Conference and Awards 2021 is Collaboration For Sustainable Empowerment. #whenshewinsyouwin.
The ELOY Foundation has moved the needle from just conversations about Sustaining Women Empowerment to taking action in providing a platform for Women in MSMEs to thrive and sustain their businesses through access to mentoring, training, affordable finance, grants and networking opportunities.
What to expect?
Come November 26th, the ELOY Conference will host speakers and participants to presentations and panel discussions focusing on the theme of the ELOYs 2021. The keynote speaker is Hon Cecilia Bolajoko Dada, the Lagos State Commissioner for Women Affairs and Poverty Alleviation. The special address on the day will be given by Owen Omogiafo, President Transcorp PLC.
The 13th ELOYs promises to be informative, inspiring and will encourage collaborative efforts to sustain women empowerment. Other speakers at this year’s conference include Eno Essien, CEO Rheytrak, Sonnia Agu, CEO Sapio Club, Nonye Francic Madu, Psychotherapist, Lotana Ezeogu, Founder Skills Tribe, Ife Durosinmi-Eti, CEO Herconomy, Yetty Ogunnubi, Founder / Lead Publicist The YD Company, Tale Alimi, CEO Owoafara, Funke Bucknor-Obruthe, CEO Zaphaire Events and Mabel Aladenusi, Head, Corporate Communications, PR and Digital TVC Communications.
The day will end with the Awards Ceremony in the evening. The prestigious ELOY Awards will be presented to 20 women who have been voted for by the public and have fulfilled the criteria of selection of the ELOY Governing Body.
There are opportunities to sponsor a category and exhibit at the 13th ELOY Awards and Conference 2021. For sponsorship enquires and more information, please contact Hannah on 08098886184 or email [email protected]
About the ELOYs
The aim of the ELOY awards is to recognize Nigerian outstanding women and their achievements and roles in society. To increase the economic visibility of women in Nigeria, to create a platform for networking hence enhancing communication links to encourage women into businesses and to support the work being done by Nigerian women to improve themselves and Nigeria. This event is also being used as a platform to continue to increase awareness for cervical cancer which kills one woman every hour in Nigeria.
Impact of the ELOY Awards so far;
The ELOYs have been awarded to 205 women to date, who have gone on to be better at what they do.
We have been able to enrol 40 women in MSME’s onto the ELOY Foundation Sustainable Empowerment Program (SEP) that started in 2020, these small business owners were mentored for a period of six months and they had access to entrepreneurial training every month. 10 of them were awarded a grant.
It has increased motivation in all women as everyone wants to be nominated for an ELOY at one point during their career or business.
Improved self-development in awardees and nominees, that have gone on to make a huge impact on their sector.
A platform that has helped identify excellence in the creative and business sectors. They have gone on to become household names (Eno Essien, Sisi Yemmie, Tiwa Savage, Seyi Shay, Olamide, Korede Bello to mention a few)
ELOY recognizes categories and identifies industries where people think women are not active or striving in.
The ELOYs has become a permanent fixture on people’s calendars, as everyone in Nigeria looks forward to these prestigious awards every year with great expectations and trust.
The Pride Lagos Creative Enterprise Week (PLCEW) which seeks to chart pathways to make creativity pay has assembled a stellar lineup of facilitators for its 2021 edition “Creativity Is Big Business”. The event is scheduled to hold November 8–13, 2021 at Alumni Hall, Yaba College of Technology, Lagos.
“As youths of Nigeria, we are currently faced with unprecedented unemployment and underemployment – these are hampering our pursuit of rewarding and fulfilling lives”, said Chukwuemeka Anyiam-Osigwe, Coordinator PLCEW. “The Pride Lagos Creative Enterprise Week is targeted at turning creative talents into lasting businesses to uplift the youths of the country.”
PLCEW is a weeklong event of seminars, master classes, workshops and other activities to empower young creatives and help them to unleash their potential.
MONDAY, NOVEMBER 8, 2021
Digital Marketing: An Overview Featuring:
Muyiwa Aleshinloye, Group Head, Digital at Insight Redefini
Ose Osundeko, Group Head, Digital Marketing at Fidelity Bank PLC
Brand Building: The Way to Make It Featuring:
Abiodun Ajiborode, Director of Brand and Trade Marketing at Monument Distillers
Nnenna Onyewuchi, Executive Director of Strategy and Innovation at Yellow Brick Road
TUESDAY, NOVEMBER 9, 2021
Intellectual Property Literacy and Respecting Copyrights Featuring: Busola Bakinson, Team Lead Intellectual Property at Olaniwun Ajayi LP
Building Your Music Career Featuring: Lucklyn Okeimiebi Audu, Legal and Corporate Affairs Executive at Aristokrat Group
WEDNESDAY, NOVEMBER 10, 2021
Succeeding in the Creative Space
Featuring: J. Martins, Popular Musician
A Guide to Professional Photography Featuring:
Richard Bamidele Eko, Visual Business Consultant
Jokotade Shonowo, Founder Poshclick Portraiture
THURSDAY, NOVEMBER 11, 2021
Instagram Influencer: The New Way of Influencing Featuring: Nonye Udeogu of This Thing Called Fashion
Valerie Egbuniwe, Lifestyle Content Creator
The Future of TV in Nigeria and Its Relevance for Content Creators Featuring:
Abiola Matesun, Founder and CEO of MalekFoto Films and MalekFoto Weddings
Anita Adesiyan, Country Manager for MTV Shuga Nigeria
Bola Atta, Group Director for Corporate Communications at UBA; Executive Producer at REDTV
Moses Babatope, Co-Founder & Executive Director of Filmhouse Group; Managing Director of FilmOne Entertainment
Rosemary Egabor Afolahan, Head Business Development, Market Strategy and Sales at News Central TV
Tolulope Olamide Ajayi, Director, Producer and Creative Professional
Victor Okhai, President Directors’ Guild of Nigeria
FRIDAY, NOVEMBER 12, 2021
How to Create a Successful Podcast Featuring:
Dami Aros, Host of the podcast So Nigerian
Dolly Akintoye, Co-host of the podcast Road to 30
Rafiat Akinwande, Host of Queen Raffy’s Space podcast and Community Manager at NaijaPodHub
Soft Skills Needed by Creatives
Featuring: Daniel Emenahor, Senior Learning and Development Associate at Jobberman
SATURDAY, NOVEMBER 13, 2021
Comedy Workshop Featuring: Taaooma, Popular Comedian and Influencer
There will also be a display of artworks by up-and-coming artists throughout the week.
Yes, I know. Before you say it, I already know. I’ve been yapping about the ACE Awards 2021 for a little while now and that’s because it was a combination of the celebration of African Creatives and their works, great company and loads of fun. So many moments to relive but here are some of my favourite savouring moments at the ACE Awards 2021.
The Creatives Connect was a blast. There was never a dull moment as the ever-energetic compere – Ajala Nene who worked the crowd.
Then there was the photobooth. It turned out to be a huge side attraction and there were lots of display. Take a look.
The exhibition.
Of course, the exhibitiors were actively present, showcasing their lovely products for shoppers and all in attendance. Some of the products are:
Skincare products
Scents Pro LuxuryModara Naturals
Clothing & shoes
Bosh DesignsAdire NationOmowunmi OlogeKijipa CoutureOba Couture
Bags
Qamin
Zeeza Bags & Accessories
Art
Paint StrokesTeniyah Art
With the exhibition came shopping. They shopped and shopped and shopped!
Perhaps one of my favourite savouring moments at the ACE Awards 2021 was the laughter & touching moments. Who could resist this smile…
Then the delicious food!
Ahhh, yes, you truly missed out on a phenomenal night! Tarry not, as snippets of pictures, videos and articles are plastered everywhere. Interested? Connect with us to view more:
Bellafricana held its 3rd edition of The African Creative Exhibition and Awards, [ACE Awards], on Friday, the 29th of October, 2021 to laud the works of African creatives and celebrate their contributions to their respective industries/sectors.
The event attracted a host of notable personalities, such as Mr Olusegun Awolowo [Executive Director of Nigerian Export Promotion Council (NEPC) & President ECOWAS TPO Network], Mr Tobi Asehinde [CEO/Founder Digital Marketing Skills Institute], Mrs Yetunde Aina [CEO of Jadeas Trust], Mr Lanre Basamta [Group Head, Mobile Financial Services, Interswitch Group], Mr Lanre Adisa [CEO Noah’s Ark Communications].
We also had in attendance, Prince & Mrs Adefulu, Ms Lerato Lekena-Okoro [Real Estate Advisor], Mr Oluwaseyi Adegoke-Adeyemo (Vice-Chair, Events committee) of Nigerian-Britain Association [NBA], Mrs Eyiyemi Olivia [Compere, OAP & Dress maker], and Mrs Nnena Fakoya-Smith [Tourism Promoter & Visibility Coach].
Representatives of Access Bank and W-Community – Mrs Abiodun Olubitan [Group Head, Women Banking team at Access Bank Plc], Noah’s Ark, Inside Watch Africa, Cybertron Ads, Pride magazine, Jordan FM, Exquisite magazine, Arise Television were present to cover the event and of course, the reason for the event, the 45 nominees for the 15 different categories, their guests and a host of others.
The 3-phased event: The Creatives Connect, Exhibitions [and shopping for attendees] and The ACE Awards Dinner which garnered a lot of attention pulled a crowd of 1,000 Attendees, 20 Exhibitors, 15 Awardees and over 2million Social Media Reach just for the event.
Everyone was held spellbound as the hosts for each event expertly took us on a journey of fun, intrigue and surprises.
For the creatives connect & Exhibitions, we had experts address attendees, business support basket raffle, exhibitors from different industries display their beautiful and unique items, while shoppers eagerly shopped to their satisfaction. And of course, connecting, conversing, networking, and item 7. It was fun, enlightening and everyone left with smiles on their faces.
Shoppers buying at the Exhibition
The ACE awards dinner, which was themed: A touch of Africa, was a spectacular one. With everyone glammed up as they sauntered in, making their way to their seats, ready to be thrilled and entertained. The entertainment was nothing short of mesmerizing. There were musical performances by Blue Note – The Saxophonist, spoken poetry by Ms Shola Amaraibi and a host of others. Roars of applause filled the air as the winners were called and endless speeches and pictures ensued – as it should.
Spoken Words by Shola Amaraibimusical performances by Blue Note – The Saxophonist
ACE Awards 2021 Winners
See the full list below:
Best Indigenous Textile Designer – Afrikstabel
Best Beauty Brand – Jaga Beauty
Best Fashion Brand (Clothing, Shoes) – Aspen
Best Startup of the Year – Just Journal
Best Accessories Brand (Jewelry, Bags) – AABOUX
Best Eco-friendly Product Innovation – Trash2Wealth
Best Innovative Product of the Year – Clay world by Marienne
Best Pioneer Craftsman/woman of the Year (Over 10 years) – Raule Royal
Best Food Produce Innovation – Klay Foods
Best Creative Child Entrepreneur – Zees Shea Hub
Best Creative Social Enterprise of the Year – Solar Sister
Winners of the ACE Awards 2021 alongside Mr & Mrs Asehinde
Mrs Bukky Asehinde, Founder of Bellafricana and the ACE Awards initiative, gave a compelling and heartfelt speech. Speaking on the journey thus far and her hopes and dreams for the future.
Mrs Bukky Asehinde, Founder of Bellafricana and the ACE Awards initiative
What is arguably the best part of the evening, was the surprise announcement from the Executive Director of NEPC & President ECOWASTPO Network, Mr Olusegun Awolowo, who awarded the winners the Export Expansion Facility Programme[EEFP] Grant. An unexpected but wonderful gift, that got the room erupting in applause, shouts of joy and a few tears shed. He did not stop there. He then proceeded to call on stage the Founder of Bellafricana – Mrs Bukky Asehinde, in what seemed to be commending all her efforts and this initiative, he then, right there, inducted her as the Zero Oil Ambassador for Nigeria. It was nothing short of a night filled with wonder.
Mr. Olusegun Awolowo & Mrs. Bukky Asehinde
With this riveting third edition, Bellafricana’s African Creative Exhibition and Awards continue to be the most prestigious gathering of Enterprising Creative Afrocentric Brands in Nigeria (Africa). This leaves us looking forward to the next edition of the ACE Awards.
Head on to @ace_awards to see more pictures from the event. Until next time, be good and be safe!
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On the sidelines of the event is the DEAL ROOM, an exclusive and specially dedicated room for SMEs at the conference. Consultants, private organizations, public agencies, and advisory firms will provide free 360 consultancy, tailored assessment, profiling, financial services, business solutions & mentoring to MSMEs at no cost as we have partnered with relevant stakeholders to enhance their businesses, provide funding, offer business support, empower them and aid their growth.
