Trade missions are an important indicator of expansion. They are crucial for creative businesses within Africa willing to enter new markets, mainly to facilitate, streamline and optimize the process that must be followed to export to many countries.

How do Trade Missions Work?

Trade missions are pre-arranged working trips that are conducted by organizations, to serve the interest of exporters.

A trade mission brings together suppliers and potential customers in one place for a few days of intensive meet-and-greets and matchmaking.

Generally organized by governments, in conjunction with trade groups, trade missions allow a lot of business to be done within a short period.

Why go on Trade Missions?

The trade mission allows you to gain better market intelligence to expand your markets.

In terms of marketing, a well-organized and properly lead trade mission is a great leveraging tool.

What do Trade Missions offer?

A well-organized trade mission provides expert service and assistance to include the following activities:

• Qualify potential customers pertinent to your company’s product.
• Identify potential representation partners.
• Provide contact with government and public officials.
• Offer translation as needed.
•  Arrange logistics, including local transportation, accommodations, appointments, and meeting facilities.

How do you get the most out of Trade Missions?

First, clearly define your expectations for participating on the trip. (Be sure to write specific, simple and quantifiable objectives).

The second most important criterion to get the most out of a trade mission is to provide your mission leader with a one-page profile. This should be sent as far in advance as possible. One page is preferred as it can be faxed, emailed and handed out in pre-mission recruiting activity.

What should your profile contain?

The first item of your profile should clearly state a one-paragraph description of your company.

Second on the list should be a paragraph explaining, in lay terminology, your product or service.

Next, you should include an explanation of the type of company and person you need to meet with.

The fourth item to include is a brief list of your most important expectations.

This one-page profile makes it easier for the mission leader to understand how to best help you.
It will also be a constant reminder to keep you focused and on track before and during your mission.

 

In summary, a well-organized and clearly defined trade mission can be one of your best marketing and sales tools to help you grow your creative business internationally.

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