Initially the prospect of developing a handbag line in Africa seemed daunting, but that became Afomia Tesfaye’s motivation in creating Fomi.
In early 2011, she made the decision to leave Los Angeles to travel back to her native homeland of Ethiopia with the intention of designing a collection of accessories. After researching the country’s indigenous resources, she discovered a little known fact, that Ethiopia produces some of the world’s finest quality leather. Undeterred by the fact that she had no formal design training, she soon completed a collection of colorful yet sophisticated leather handbags.
AYO VAN ELMAR (AVE) is a fast emerging brand that was launched in May 2011 and has indeed grown in leaps and bounds.
AVE’s style can be described as Afro-European fusion fashion that is inspired by the creative director’s cross-cultural experience. Ayo van Elmar is one of a kind, its strengths are rooted in exploring the beauty of afrocentric fabrics and creating exquisite styles for the one who is liberal, who is cosmopolitan, who is open-minded and the one who believes that elegance knows no bounds.
For the soul that embraces going beyond borders to add a fine touch of difference to their wardrobe. Ayo van Elmar has successfully showcased colletions at the Nigeria, Vienna and London fashion week. Ayo van Elmar was also contracted to design the wardrobe for the TV shows; Nigeria’s Got Talent (2012) and Glo X-Factor West Africa (2013).
African prints are one of those prints that is so versatile and intensely vibrant. The brilliant colourful fabric is making worldwide rave to an extent we can’t even comprehend or ever get tired of the print.
A maxi dress is a floor or ankle length informal dress. Maxi dresses forms fitting at the top and are loose flowing at the bottom, cut to flow over the body. Maxi dresses are comfortable and easy to throw on. They can be worn to any occasion from casual to semi-formal and even to formal events, all depending on the style, shape and colour. Maxi dresses create a feminine and romantic impression. They have a relaxed, smooth, light, and soothing character that makes one look trendy (more…)