Exclusive Interview with Gladys Mojoyinola, Founder of Joyin Afrochic

Please introduce yourself and your background 

Tell us about your work. How did your company start?

Also Read: Meet The Founder of Aso Ibile Mi [Exclusive Interview]

How did you come about the brand name, and what does it mean?

I grew up in Osogbo Town, a place rich in culture and artistry. Behind my house was the Niki Gallery, where creative art dances and exhibitions were a regular occurrence. From a young age, I was surrounded by traditional art and design, particularly the creation of Adire and Kampala fabrics. I remember watching people sketch patterns on cloth using candle wax and vibrant dyes and even had an aunt who learnt the craft in Osogbo. These experiences sparked my interest in Afrocentric creativity and opened my eyes to the beauty of traditional techniques. Growing up in such an environment shaped my passion for blending heritage with modern design in everything I create.

What are some of the challenges you face in your business?

One of the biggest challenges I faced was while running my management master’s program in the UK, alongside managing my business back home in Nigeria. Juggling both my studies and my business was tough, especially being in a different country. The pressure of balancing academics with the day-to-day operations of my business sometimes felt overwhelming. However, I learned to focus on one thing at a time, giving each priority the attention it needed. The Bella Africana community was also a great support during this time. They helped me balance everything by offering valuable guidance, resources, and a sense of community that kept me motivated. I realized that by staying organised and being patient with myself, I could manage both without compromising the quality of either. It wasn’t easy, but I was able to sustain and overcome this challenge, and now I’m grateful for the experience. It taught me the importance of time management, perseverance, and adaptability.

How has your heritage or cultural background influenced your brand and products?

Each piece in my collection blends tradition with modern elegance, reflecting my journey and honouring the beauty of African creativity. JoyinAfrochic is more than just a brand; it’s a celebration of our heritage and culture.

What are some of your proudest milestones since starting your business?

One of my proudest milestones is the consistent success of my jacket collections, which often sell out through referrals and returning customers before making it to social media. Balancing my management master’s degree in the UK while running my business was another significant achievement, teaching me resilience and focus. Joining the Bellafricana community has also been a highlight, providing valuable support and growth opportunities. These milestones have shaped my journey and strengthened my passion for Afrocentric fashion through Joyin Afrochic

What’s next for your brand? What are your short-term and long-term goals?

If you could describe your brand’s mission in one sentence, what would it be?

What’s one thing people would be surprised to learn about you as a founder?

If you weren’t in this industry, what do you think you’d be doing?

If I weren’t in this area of fashion, I’d still be involved in the industry, whether through styling, consulting, or exploring new fashion innovations. Fashion is my true passion, and I’ll always find a way to stay connected to it.”

To connect with the founder of Joyin Afrochic, you can follow and contact her via:

Instagram: Joyin Afrochic

Whatsapp: 07909064757