In the spirit of celebrating Africans whose impact transcends their craft or business, Bellafricana proudly celebrates Tunde Onakoya: a visionary whose impact extends beyond the 64 squares of a chessboard. Tunde’s story isn’t just one of personal triumph; it’s a powerful narrative of using skill, resilience, and compassion to rewrite the future for hundreds of children across Africa.
From Ikorodu to the World
Tunde’s story begins in Ikorodu, Lagos, not even in a classroom or a well-lit office, but in a humble barbershop where he first encountered the game of chess. What started as a spark of curiosity soon turned into a lifelong mission: to unlock potential where the world only saw poverty.
Armed with his love for the game and a heart for service, Tunde founded Chess in Slums Africa. This was an initiative that teaches chess to children in underserved communities while also helping them access education, mentorship, and life-changing opportunities.
But this is more than just about teaching kids to play a game. It’s about helping them see themselves differently as thinkers, strategists, and leaders. It’s about rewriting the script that says, “Because you’re from the slums, your dreams don’t matter.”
Tunde Onakoya perfectly embodies the essence of #BeyondTheCraft. His mission transcends his personal expertise in chess; it’s about legacy, impact, and the reimagination of African potential. Through strategic thinking, storytelling, and relentless service, he has turned a simple game into a global instrument of change.
Making Global Moves
Tunde’s impact has gone far beyond the slums of Lagos. In April 2024, he took to Times Square in New York City, where he played chess for 60 hours nonstop, not for personal glory, but to raise $1 million for children’s education across Africa.
And just recently, in 2025, he took the message even further, delivering a keynote address at the United Nations Headquarters, sharing his story and the possibilities that lie in investing in Africa’s future through its children.
From street corners to global stages, Tunde has shown that a simple idea, when driven by purpose, can ripple across continents.
Why Tunde Onakoya is Beyond the Craft
At first glance, chess may seem far removed from the creative industries we highlight at Bellafricana. But that’s exactly why this spotlight matters.
Tunde represents everything Beyond the Craft stands for: turning passion into purpose, skill into social impact, and vision into legacy. He has taken what he knows and built something that transforms lives, challenges stereotypes, and champions Africa in rooms where our voices aren’t always heard.
He reminds us that creativity isn’t just what we make with our hands; it’s what we build with our hearts.
The Bigger Picture
Beyond the Craft is about more than recognition. It’s about reminding ourselves and the world that Africa’s greatness lies in its people. The ones who see possibilities where others see problems. The ones who use their platform, whatever it may be, to lift others as they rise.
Tunde Onakoya is doing just that, and we’re proud to celebrate him, not just for what he’s done, but for what he represents: the power of vision, purpose, and unwavering belief in the next generation.
At Bellafricana, Beyond the Craft is our way of honouring Africans like Tunde, whose work has created ripple effects far beyond their immediate industry. He is not just a chess master; he is a master of change, reshaping narratives, breaking boundaries, and inspiring a generation to dream bigger.
Follow Bellafricana on Instagram to see more inspiring African visionaries: Bell_africana
Bellafricana, a leading platform dedicated to empowering and promoting creative entrepreneurs of African descent, is excited to announce the launch of the #FortheloveofCreatives campaign. As part of its 9th-anniversary celebration, this initiative will spotlight 100 outstanding creatives in the fashion, art, beauty, food, and lifestyle industries who are making significant strides and challenging the status quo.
This digital campaign will recognise and celebrate creatives pushing boundaries, redefining their industries, and inspiring others through innovation, craftsmanship, and resilience. With a curated digital cover feature and a social media showcase, Bellafricana aims to amplify its work and impact, giving creative businesses the visibility they deserve on a global scale.
“The creative economy is a powerful force that drives cultural preservation, economic empowerment, and innovation. As we approach our 9th year, we want to shine a light on the incredible talents within our community who continue to defy limitations and create globally competitive brands,” said Bukky Asehinde, Founder of Bellafricana.
Why This Matters
The #FortheloveofCreatives campaign is more than just a celebration; it is a movement to:
Recognise and reward excellence in the African creative industry.
Inspire the next generation of creatives by showcasing success stories.
Provide a platform for creative entrepreneurs to gain global visibility and opportunities.
A Strategic Partnership with Cleva
As part of this milestone initiative, Bellafricana is excited to partner with Cleva, a platform designed to help creatives and entrepreneurs manage their finances seamlessly. Through this partnership, shortlisted creatives will gain access to financial tools, seamless payment solutions, and business growth opportunities, ensuring they not only gain recognition but also the resources needed to thrive.
“Empowering creatives goes beyond just visibility; it’s about giving them the right financial tools to scale. Our partnership with Cleva bridges that gap, ensuring that African creative businesses are positioned for long-term success.”
How It Works
The selection process will be open for nominations, allowing industry leaders, consumers, and fans to put forward creatives who are making a difference. A dedicated form will be available for submissions, and shortlisted creatives will be evaluated based on their impact, creativity, and innovation.
Join the Movement
Bellafricana invites the public to participate by nominating their favourite creatives and engaging with the campaign across social media platforms.
Follow @bell_africana for updates, nominee spotlights, and behind-the-scenes moments as we count down to revealing the Top 100 Visionary Creatives.
For media enquiries, interviews, or partnership opportunities, please contact:
Bellafricana
info@bellafricana.com
+2348086363970
www.bellafricana.com
About Cleva
Cleva is a fintech company built to provide seamless cross-border payment solutions for Nigerians, founded in 2023 by Tolu Alabi and Philip Abel. We cater to freelancers, remote workers, creatives and global entrepreneurs who need efficient ways to convert naira to USD,send, receive, and spend USD.
Cleva isn’t just a financial tool; it’s a partner in your creative journey. Designed specifically for African creatives in fashion, food, visual arts, and beyond, we understand your unique challenges and aspirations.
About Bellafricana
Founded in 2016, Bellafricana is an award-winning platform empowering African creative entrepreneurs with resources, exposure, and business support. With a growing global community, Bellafricana is committed to bridging the gap between African creatives and international markets, making it easier for consumers to discover and support authentic African brands.
Joyin Afrochic is a fashion brand redefining Afrocentric elegance through modern, ready-to-wear designs. Inspired by founder Mojoyinola’s rich heritage and creative passion, the brand blends tradition with innovation to celebrate African culture with style, confidence, and purpose.
Meet Abiodun Gladys Mojoyinola founder of Joyin Afrochic a brand that celebrates Afrocentric elegance through unique, ready-to-wear fashion
Please introduce yourself and your background
I’ve always had a deep love for creativity, and it started as far back as my secondary school days. During Home Economics classes, I discovered my passion for crafting and creating. I was one of the leading students when it came to showcasing creativity, and I still remember how proud I felt when one of my projects was featured during an end-of-the-year party. One moment that stands out vividly was in my senior class. I decided to sew my school uniform by hand, a bold experiment that I kept to myself. When my dad noticed the uniform, he was so impressed that he took it to a tailor for measurements for a new one.
The tailor was amazed and encouraged my dad to take my talent seriously, suggesting I pursue fashion design. When I started higher education, my dad showed his support by buying me my first sewing machine. At the time, I didn’t fully grasp the opportunity I had, but over time, I grew more passionate, especially about Afrocentric fashion. Today, I look back with gratitude at how those small moments of creativity shaped my path. They ignited my passion for designing and inspired me to turn that passion into a purposeful journey of blending art, culture, and style.
Tell us about your work. How did your company start?
I’ve always had a deep love for creativity, and it started as far back as my secondary school days. During Home Economics classes, I discovered my passion for crafting and creating. I was one of the leading students when it came to showcasing creativity, and I still remember how proud I felt when one of my projects was featured during an end-of-the-year party. One moment that stands out vividly was in my senior class. I decided to sew my school uniform by hand, a bold experiment that I kept to myself.
When my dad noticed the uniform, he was so impressed that he took it to a tailor for measurements for a new one. The tailor was amazed and encouraged my dad to take my talent seriously, suggesting I pursue fashion design. When I started higher education, my dad showed his support by buying me my first sewing machine. At the time, I didn’t fully grasp the opportunity I had, but over time, I grew more passionate, especially about Afrocentric fashion. Today, I look back with gratitude at how those small moments of creativity shaped my path. They ignited my passion for designing and inspired me to turn that passion into a purposeful journey of blending art, culture, and style.
How did you come about the brand name, and what does it mean?
Joyin Afrochic is a brand that celebrates Afrocentric elegance through unique, ready-to-wear fashion. Our designs are deeply inspired by African culture, heritage, and artistry, blended with modern sophistication to create timeless pieces that empower and inspire. The business name JoyinAfrochic holds special meaning to me. “Joyin” is drawn from my middle name, Mojoyinola, which means “I enjoy wealth.” It symbolises abundance, creativity, and the joy of creating something meaningful. “Afrochic” reflects the heart of my brand, highlighting the beauty and vibrancy of African culture while adding a chic, modern twist.
Together, the name represents my vision to merge tradition with innovation, creating a brand that proudly tells our stories through fashion. This brand was born out of my lifelong passion for creativity and a desire to honour my roots. I want every piece from Joyin Afrochic to inspire confidence and pride in our culture while remaining versatile and elegant for everyday wear.
What makes your business stand out?
What sets us apart is our authenticity and accessibility. Inspired by African artistry, we proudly serve customers both online and offline, ensuring that everyone can embrace the beauty of our culture, no matter where they are. Joyin Afrochic isn’t just a brand; it’s a celebration of heritage, boldness, pride, and timeless style.
Where do you get the inspiration for your products?
I grew up in Osogbo Town, a place rich in culture and artistry. Behind my house was the Niki Gallery, where creative art dances and exhibitions were a regular occurrence. From a young age, I was surrounded by traditional art and design, particularly the creation of Adire and Kampala fabrics. I remember watching people sketch patterns on cloth using candle wax and vibrant dyes and even had an aunt who learnt the craft in Osogbo. These experiences sparked my interest in Afrocentric creativity and opened my eyes to the beauty of traditional techniques. Growing up in such an environment shaped my passion for blending heritage with modern design in everything I create.
What’s your most popular product, and why does it resonate with your audience?
My most popular product has been my jackets, crafted from Aso Oke, Adire, and Akara prints. These collections have been a consistent favourite, selling out so quickly that most of them never even make it to our social media or Instagram page. Many sales come through referrals and returning customers, which speaks volumes about their quality and appeal. What makes these jackets stand out is their uniqueness and craftsmanship. Each piece is neatly designed, carefully maintained, and thoughtfully packaged, ensuring a premium experience for the buyer. Their seamless blending of Afrocentric elegance with modern functionality makes them ideal for both corporate and social settings. The loyalty of my customers and the speed at which these jackets sell are a testament to the brand’s commitment to quality, culture, and timeless style. These jackets truly capture the heart of JoyinAfrochic, where tradition meets innovation.
What are some of the challenges you face in your business?
One of the biggest challenges I faced was while running my management master’s program in the UK, alongside managing my business back home in Nigeria. Juggling both my studies and my business was tough, especially being in a different country. The pressure of balancing academics with the day-to-day operations of my business sometimes felt overwhelming. However, I learned to focus on one thing at a time, giving each priority the attention it needed. The Bella Africana community was also a great support during this time. They helped me balance everything by offering valuable guidance, resources, and a sense of community that kept me motivated. I realized that by staying organised and being patient with myself, I could manage both without compromising the quality of either. It wasn’t easy, but I was able to sustain and overcome this challenge, and now I’m grateful for the experience. It taught me the importance of time management, perseverance, and adaptability.
How has your heritage or cultural background influenced your brand and products?
Each piece in my collection blends tradition with modern elegance, reflecting my journey and honouring the beauty of African creativity. JoyinAfrochic is more than just a brand; it’s a celebration of our heritage and culture.
What are some of your proudest milestones since starting your business?
One of my proudest milestones is the consistent success of my jacket collections, which often sell out through referrals and returning customers before making it to social media. Balancing my management master’s degree in the UK while running my business was another significant achievement, teaching me resilience and focus. Joining the Bellafricana community has also been a highlight, providing valuable support and growth opportunities. These milestones have shaped my journey and strengthened my passion for Afrocentric fashion through Joyin Afrochic
What’s next for your brand? What are your short-term and long-term goals?
In the short term, I’m focused on launching new Afrocentric collections and expanding my online presence to reach a global audience. In the long term, I aim to make JoyinAfrochic a globally recognised brand through international collaborations, partnerships, and a broader product range. My vision is to celebrate African heritage and inspire pride through bold, elegant designs.
If you could describe your brand’s mission in one sentence, what would it be?
To celebrate African heritage by creating bold, elegant, and authentic Afrocentric designs that inspire pride and connect tradition with modernity
What’s one thing people would be surprised to learn about you as a founder?
Many people might be surprised to learn that I sewed my first school uniform by hand when I was in secondary school. My dad was so impressed that he took it to a tailor, who couldn’t believe I had made it myself! That early passion for designing and creating laid the foundation for my journey into fashion. I don’t take no for an answer—whenever a task seems difficult, I always find a way to overcome it, and this resilience has been key in building my brand.
If you weren’t in this industry, what do you think you’d be doing?
If I weren’t in this area of fashion, I’d still be involved in the industry, whether through styling, consulting, or exploring new fashion innovations. Fashion is my true passion, and I’ll always find a way to stay connected to it.”
What advice would you give to other entrepreneurs looking to take their business to the global stage?
Consistency is Key
To connect with the founder of Joyin Afrochic, you can follow and contact her via:
Hey, friend! Let’s talk. You’ve got this fantastic creative business idea, right? You’re passionate, talented, and ready to take on the world. But here’s something we don’t discuss enough, why many creative businesses fail within their first three years! As one who has been in the creative business for over a decade, I can assure you that this issue can be avoided if you take the right steps.
It’s not because people aren’t talented. I mean, you and I both know some insanely gifted creatives out there. But talent alone doesn’t keep a business running. There’s a whole business side to this thing, and if you ignore it, you’re setting yourself up for struggle.
I don’t want that for you. So let’s get into the 10 biggest reasons why many creative businesses fail—and, more importantly, how to avoid them.
1. Thinking Creativity Alone Is Enough
You’re good at what you do, I know that. Maybe you’re a fantastic fashion designer, an incredible artist, or a genius at making handcrafted pieces. But here’s the thing: being talented at your craft doesn’t automatically make you a great entrepreneur, nor does it mean you will begin to smash massive sales. I wish that would be the case, honestly. A lot of creatives struggle because they don’t understand pricing, marketing, or financial management. And before they know it, they’re burnt out, broke, or both.
How to Fix This:
Learn the business side of things. Trust me, it’ll save you a lot of stress later. Take online courses, read business books, or even get a mentor.
Surround yourself with business-minded people. Join communities like Bellafricana’s creative family. Being around like-minded entrepreneurs makes a huge difference.
Treat your business like a business. That means tracking your expenses, knowing your numbers, and having a plan.
2. Poor Branding and Positioning
Let’s be real: if your brand doesn’t stand out, people won’t remember you. And if they don’t remember you, they won’t buy from you.
Branding isn’t just about having a fancy logo or cool packaging. It’s about how people feel when they see your brand. Does your business have a clear message? Do you know what makes you unique? So, if someone comes across your social media page, what is that thing that makes you stand out, and how does your brand make them feel?
How to Fix This:
Figure out your Unique Selling Point (USP). What makes you different? Why should people choose you over someone else?
Invest in professional branding. And no, I don’t mean just throwing a logo together in Canva. Your brand should have a consistent look and feel across all platforms.
Be consistent. Whether it’s your social media presence, your website, or even how you interact with customers, make sure your brand is instantly recognizable.
3. Inconsistent Marketing
I see this mistake all the time; in fact, I get bored when I see a post from an inconsistent brand. Another reason why many creative businesses fail is because they post once in a blue moon, then vanishing for weeks, how do you expect your customers to take you seriously? Or relying on word-of-mouth alone, hoping people will magically find your business. Really?
Friend, let me tell you: if you’re not consistently marketing, you’re losing money!
How to Fix This:
Create a content plan and stick to it. You don’t have to post daily but don’t disappear for weeks either.
Start an email list. Social media algorithms change, but emails go directly to your customers.
Consider ads. Even a small budget for Instagram or Facebook ads can get you in front of new customers.
4. Not Knowing Who Your Ideal Customer Is
You can’t sell to “everyone.” If you try to, you’ll end up selling to no one. If you don’t know who your ideal customer is, your marketing efforts will be all over the place. That feels like a lot of work; it’s better to know your ideal customers so you can streamline your effort in positioning your brand.
How to Fix This:
Get clear on your audience. Who are they? What do they struggle with? Where do they hang out online?
Speak their language. If your brand is fun and youthful, let that reflect in your messaging. If it’s more luxury-focused, make sure your branding and communication match.
Solve a problem. People don’t just buy products—they buy solutions. What problem does your brand solve?
5. Financial Mismanagement
Let’s talk money! Because I know that so many creatives avoid this topic. Mixing personal and business finances, underpricing your products, or spending recklessly can kill your business before it even gets a chance to grow.
How to Fix This:
Open a separate business account. Stop mixing business money with personal money—it’s a recipe for disaster.
Pay yourself a salary. Even if it’s small at first, get into the habit of treating yourself like an employee.
Track your expenses and income. You don’t need fancy software; Google Sheets can work just fine. But know your numbers.
6. Being Afraid to Sell
Let’s be honest, does selling make you uncomfortable? Do you feel like you’re being “too pushy” when promoting your products? I know a few business owners who felt this way when they just started out in their business.
Here’s the truth: if you don’t sell, you don’t make money. Simple. This is another solid reason Why Many Creative Businesses Fail.
How to Fix This:
Change your mindset. Selling isn’t about being annoying; it’s about offering value. I know nobody likes to be sold to, but if you truly believe in your product, why wouldn’t you share it?
Make irresistible offers. People love deals, bundles, and exclusivity. Give them a reason to buy now.
Engage with your audience. Don’t just post products—connect with people, ask questions, and create relationships.
7. Not Adapting to Change
Markets evolve, trends shift, and customer needs change. If you’re stuck doing the same thing year after year without adapting, your business will struggle. People fear change, and that’s a valid feeling; however, that’s not enough reason to remain stuck.
How to Fix This:
Stay updated with industry trends. Follow influencers, read blogs, and watch what’s happening in your niche.
Listen to your customers. Their feedback is gold. Pay attention to what they want.
Be willing to pivot. If something isn’t working, change it!
8. No Business Structure
Running a business without systems is chaotic. It’s like starting out on a journey without knowing where you are going; any way may seem cool to follow. If you don’t have clear processes, things will slip through the cracks, and growth will feel impossible.
How to Fix This:
Set up simple systems for sales, customer service, and product fulfillment.
Automate where you can—use tools like Trello, Dubsado, or Zapier.
Document your processes so it’s easier to scale.
9. Trying to Do Everything Alone
You don’t have to do it all. Seriously. Trying to handle everything by yourself leads to burnout and slow growth. This burnout is one of the strongest reasons why many business owners quit because they can’t function at their optimal level.
How to Fix This:
Delegate. If social media isn’t your thing, hire a social media manager. If bookkeeping stresses you out, get an accountant.
Outsource tasks. Platforms like Fiverr or Upwork have freelancers who can help.
Collaborate with other creatives—it makes business more fun and less overwhelming.
10. Giving Up Too Soon
This one breaks my heart. So many talented creatives quit right before they start seeing results. Success takes time, and there’s no such thing as an “overnight success.” While others may have their business running from the onset, yours may take a slow pace, and that’s okay. In fact, giving up too soon may also be a result of comparison.
How to Fix This:
Be patient. Keep showing up, even when it feels like nothing is happening.
Track progress and celebrate small wins. Every sale, every happy customer—it all counts.
Stay connected to a support system. Surround yourself with people who encourage you to keep going.
Final Thoughts
I know building a creative business isn’t easy, but I also know you can do this, now that you know the reasons why many creative businesses fail. With the right mindset, strategy, and consistency, you can turn your passion into a profitable brand. Take it from someone who has scaled through the hurdles.
At Bellafricana, we support creative entrepreneurs like you with resources, visibility, and a community that truly cares. If you’re serious about growing your business, join our Visibility Membership and let’s make magic happen together.
Now tell me—have you made any of these mistakes before? Which one hit home the most? Let’s chat!
Celebrating the Launch of the Bellafricana Global Marketplace: A New Hub for African Creatives
We’re so excited to announce the soft launch of the Bellafricana Marketplace – a platform dedicated to showcasing the finest creations from independent African brands! This is more than just a marketplace; it’s a celebration of creativity, culture, and community, bringing authentic African products to a global audience.
From handmade jewelry to natural skincare, fashion pieces, and home decor, our marketplace is designed to offer unique, high-quality products that tell the stories of the creatives behind them.
Why We Need the Bellafricana Marketplace
The demand for authentic African products is growing exponentially. In fact:
The global handmade goods market is projected to reach $1 trillion by 2030 (source: Grand View Research).
A Shopify report found that 77% of consumers are actively looking to support small, independent businesses.
African e-commerce is among the fastest-growing sectors globally, driven by a surge in demand for unique, handcrafted goods.
Bellafricana aims to bridge the gap by connecting these eager consumers with talented African creatives, making it easier than ever to shop and support small businesses.
Supporting Small Businesses, One Purchase at a Time
Every item on our platform tells a story, of tradition, craftsmanship, and passion. When you shop on Bellafricana, you’re not just purchasing a product; you’re directly supporting small business owners, their families, and their communities. Your purchase makes a real impact, helping creatives thrive and preserving the rich heritage of African artistry.
Bellafricana: A Journey of Growth and Impact
Bellafricana started with a vision to promote African creatives and their exceptional work. From our beginnings in Nigeria, we’ve grown into a global platform connecting entrepreneurs across 18 countries. Along the way, we’ve:
Secured over £150,000 in sponsorships to support African creatives.
Launched the Bellafricana Global Membership to help brands access international markets.
Expanded our community to include thousands of creatives and supporters worldwide.
This marketplace marks a new chapter in our journey, and we couldn’t have done it without your support.
Explore the Marketplace
The Bellafricana Global Marketplace features a curated selection of products from 9 founding brands, including:
Accessory-Ville: Stunning handmade accessories for every occasion.
Ethnik Afrika: Unique African footwear and fashion.
Ako Africa: Eco-friendly home decor with an African touch.
Simeogieme: Vibrant ready-to-wear fashion.
Mojisola: Elegant jewelry crafted with care.
AILAKOKO: Beautifully designed bags and accessories.
OkNolla: Wholesome food products made with love.
Massassi B: Bold and colorful African-inspired fashion.
These brands represent the best of African creativity, and we’re proud to bring their products to you.
Why Shop on Bellafricana Marketplace?
Support African Creatives: Every purchase helps small, independent African businesses grow and thrive.
Discover Unique Products: Our marketplace is a treasure trove of one-of-a-kind finds.
Global Access: We’re UK-based but cater to customers worldwide.
Ease of Use: With a simple interface, secure payment options, and excellent customer support, shopping with us is a breeze.
Shop with Love and Patience
As this is a soft launch, we’re continually working to perfect every aspect of the marketplace. Please shop with love and care as we address any lapses along the way. Your feedback is invaluable as we strive to create the ultimate shopping experience.
To thank you for joining us on this journey, we’re offering 10% OFF your first order! Use the code BASOFTLAUNCH1 at checkout (valid for a limited time).
Join Us on This Exciting Journey
Whether you’re looking for unique handmade goods, supporting small businesses, or celebrating African creativity, the Bellafricana Global Marketplace is your new go-to destination.
Visit our website today to discover products you’ll love and be part of a movement that uplifts African creatives.
Thank you for being part of the Bellafricana story. Let’s make a difference together, one purchase at a time.
The spotlight is on African creativity as Bellafricana proudly announces the soft launch of its Global Marketplace, an African marketplace and platform designed to connect small, independent African creative businesses with a global audience. At the core of this initiative are 9 founding brandspowering Bellafricana’s Global Marketplace that reflect the vibrancy, innovation, and rich heritage of African artistry.
This milestone marks a new chapter for Bellafricana, a platform that has consistently championed African creatives and empowered them to showcase their talents worldwide.
Bellafricana’s Journey: From Local Roots to Global Impact
Since its inception, Bellafricana has been a trailblazer in promoting African creativity. From hosting three successful African Creative Exhibition and Awards (ACE Awards) to organizing TALES (The African Lifestyle Experience) and curated pop-up events, Bellafricana has always celebrated African talent.
With the launch of the Global Marketplace, Bellafricana is bridging the gap between talented creatives and international markets, offering a digital storefront that amplifies their reach and impact.
Meet the 9 founding brands powering Bellafricana’s Global Marketplace
These nine brands represent the essence of African creativity and innovation, blending tradition with modernity to produce exceptional products.
1. Accessory-Ville:
Specializing in handcrafted accessories, Accessory-Ville brings a touch of elegance to everyday fashion. Their collection includes beaded bags made in Ghana that reflect the rich cultural heritage of Africa. Known for its bold and elegant beaded bags, Accessory-Ville creates handcrafted premium craftsmanship that celebrate Africa’s cultural heritage while offering a contemporary flair.
At the heart of Accessory-Ville’s mission is a commitment to preserving local craftsmanship. The brand remains devoted to supporting the local beading industry by employing skilled artisans and providing free training to young women, empowering them economically while preserving the rich tradition of beadwork.
Accessory-Ville is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
2. Ethnik Afrika:
Ethnik Afrika was founded in 2015 by Tunde and Najeeba. Inspired by culture, this brand is reimagining the ancient handwoven traditional Yoruba textile, aso- oke, while preserving the traditional weaving techniques, art forms and know hows. We are exploring the hidden treasures of Africa, along with her culture and heritage, incorporating storytelling through modern designs, one weave at a time.
Handmade in Nigeria, our essence is to continue to support our community of weavers and local artisans with jobs, creating outstanding designs while paying critical attention to craftmanship. With our designs, we celebrate the beauty of our dear continent, AFRIKA.
Ethnik Afrika is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
3. Modara Naturals:
Modara is a luxurious natural skincare company that uses nature’s best ingredients to create pure, natural bath, body and skincare products. Our products are handmade using 100% natural ingredients ethically sourced from Nigeria, Africa and all around the world where necessary. The name ‘Modara’ is derived from my mother tongue, Yoruba, meaning ‘I do awesome things’ and that pretty much sums up who we are. Modara Limited became a registered company in May 2013 and the brand formally launched her first products in June 2015.
Modara Naturals now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
Modara Naturals is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
4. Ako Africa:
Ako is an Afrocentric brand. The word “Ako” means fashionable in Nigerian language “Yoruba”.
They hit the sweet spot of Fashion, Art and Culture. Each piece tells a story that helps you connect with their culture. Each piece shows off the amazing artistry that exists in Nigeria and are always a perfect conversation starter.
Ako Africa is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
5. Simeogieme:
Simeogieme is a luxury fashion brand that blends simplicity, sensuality, and sophistication. The Founder and Creative Director, Osime Saibu, is a fashion enthusiast with a passion for designing clothing and accessories, as well as painting art and creating patterns, with which the fabrics for her clothes are created. She launched the brand Simeogieme in 2010, initially as a hobby and an informal outlet for her passion for fashion. However, this has recently begun an evolution into a growing SME.
Her collections are inspired by bold patterns, vibrant colours, and artistic influences, designed for women who embrace elegance and individuality. Each piece offers a striking combination of creativity and craftsmanship, ensuring a unique style statement. Perfect for those who love to stand out with grace and confidence.
Simeogieme is now selling on Bellafricana global Marketplace – A Marketplace for Small Independent African Creatives
6. Mojisola Style:
Mojisola was inspired by her love for artistry and design in her early years. She has always loved looking good and making others look better, an attribute that drew her to the fashion industry. She crafts fashion products made from African indigenous fabrics.
Mojisola Style is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
7. AILAKOKO:
Àílàkókò, which means ’Timeless’ creates various collections of individually handmade stylish fashion accessories and gifts.
We focus on bringing functionality, creativity, and eco-consciousness to consumption.
Àílàkókò is a solution to boredom, repetition, and inauthenticity, offering limited edition and refreshingly unusual pieces.
Àílàkókò is handmade in London.
Ailakoko is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African CreativesAilakoko is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
Kofo Nolla-Omidiran, also known as O’Knolla, is a British-Nigerian artist and designer based in West London.
Inspired by African patterns and the rich tapestry of Ancient African symbol writing, Kofo channels the essence of those age-old forms of communication into her very own modern-day proto-asemic writing. Her work isn’t just art—it’s an invitation to explore a world where symbols speak, but their meanings are left for you to decipher. Kofo’s pieces are like visual riddles, each one offering a fresh adventure into the mysterious realm of the unspoken.
Step into Kofo’s world, where the past and future collide in a mesmerizing dance of symbols and stories, and discover the language that only your imagination can truly understand.
Oknolla is now selling on bellafricana marketplace – A Marketplace for Small Independent African Creatives
9. Massassi B:
Massassi B showcases a captivating array of ready-to-wear clothing and accessories adorned with exotic hues and intricate patterns, crafted from handmade fabrics sourced mainly from West Africa. Embracing the cultural richness of the region, the brand collaborates with individual artisans and worker groups, fostering a sense of community and empowerment. Notably, Massassi B fearlessly incorporates unique textiles like batik, Adire, and woven fabrics indigenous to Africa, seamlessly blending them with Chiffon, Linen & Denim. This fusion not only results in visually stunning pieces but also reflects a commitment to sustainability and longevity. By investing in these timeless garments and accessories, customers not only enhance their style but also support and uplift the skilled makers behind each creation.
Massassi B is now selling on Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
Why Bellafricana is a Game-Changer
The Bellafricana Global Marketplace stands out for its commitment to empowering African creatives. Here’s what sets it apart:
Authenticity: Every product is carefully curated to reflect Africa’s rich culture and craftsmanship.
Sustainability: Many products are made with eco-friendly, upcycled, or natural materials.
Community: Bellafricana fosters connections between creators and consumers, creating a space to celebrate African stories.
Exclusivity: Each product is a limited-edition treasure, offering buyers something truly unique.
Join the Movement
The Bellafricana Global Marketplace isn’t just about shopping, it’s about celebrating African creativity, preserving cultural heritage, and supporting local artisans. By exploring and purchasing from these 9 foundingbrandspowering Bellafricana’s Global Marketplace, you’re investing in a brighter future for African entrepreneurship.
Shop Now and Explore African Creativity
Visit Bellafricana.co.uk today to explore the collections, learn the stories behind these incredible brands, and join the movement to elevate African artistry.
Conclusion
Bellafricana’s journey is rooted in passion, and this new chapter marks a monumental step toward global recognition of African creatives. Together, let’s celebrate the artistry, innovation, and resilience of these talented entrepreneurs.
Celebrating the Soft Launch of Bellafricana Global Marketplace – A Marketplace for Small Independent African Creatives
United Kingdom, January 2025 – Bellafricana, a trailblazer in championing African creativity, is proud to announce the soft launch of itsBellafricana Global Marketplace on January 25, 2025 showcasing unique products in fashion, beauty, art, and lifestyle. This pivotal milestone is the culmination of years of dedication, innovation, and a relentless commitment to connecting Africa’s incredible talents to a global audience.
Bellafricana began its journey with a bold vision: to provide a platform where small, independent African creative businesses could shine. Founded in 2014 by Bukky Asehinde, the platform was born out of her personal struggle to access authentic African products while living abroad. By 2016, Bellafricana evolved beyond eCommerce to become a supportive community for creative entrepreneurs.
A Legacy of Impact and Milestones
From its inception in Nigeria to its expansion into the UK, Bellafricana has been at the forefront of celebrating African creativity. The organization has hosted three successful African Creative Exhibitions and Awards (ACE Awards), which honored excellence in African craftsmanship. It has also curated impactful pop-up markets on Oxford Street London and launched The African Lifestyle Experience (TALES), an immersive event showcasing the best of African culture, fashion, beauty, and art.
In 2019, Bellafricana launched its first marketplace in Nigeria, fulfilling over 1,000 product orders and proving the immense potential of African creatives. However, the journey wasn’t without challenges. To better position itself for global impact, the platform temporarily paused operations to reimagine its future. Today, Bellafricana stands ready to connect African creatives with a global audience through its UK-based platform.
The Bellafricana Global Marketplace – A Collective Leap of Faith
The new marketplace is a celebration of African creativity and entrepreneurship. Launching with 9 founding brands, the platform will feature an array of high-quality, handcrafted products across fashion, beauty, lifestyle, and more. Each item tells a unique story, woven with tradition, innovation, and the spirit of its creator. These pioneering brands are stepping forward with courage and conviction, embodying the resilience and creativity that Bellafricana stands for.
“As we prepare for this launch, I reflect on how far we’ve come,” says Bukky Asehinde, Founder of Bellafricana. From fulfilling orders locally in Nigeria to creating a platform that invites the world to experience the magic of African craftsmanship, this journey has been one of faith, learning, and perseverance. This is more than a marketplace, it’s a movement to change the narrative about African products and their creators. We’re here to empower micro and small African creative businesses, providing them with visibility, tools, and opportunities to thrive on a global stage. This marketplace is more than a platform; it’s a home for dreamers, makers, and believers.”
What to Expect
The Bellafricana Global Marketplace offers:
A curated collection of high-quality African-made products, meticulously crafted by independent brands.
Global access, starting from the UK and Europe, with plans to expand worldwide.
A platform rooted in storytelling, connecting customers with the rich heritage behind each product.
Shoppers can expect a seamless experience backed by transparent policies on shipping, returns, and fair trade practices. Vendors, in turn, will benefit from resources like SEO optimization, social media marketing, and access to a broader customer base.
What Sets Bellafricana Apart
Bellafricana is not just about selling products; it’s about creating a meaningful connection between creators and consumers. The platform is built on the values of:
Authenticity: Each product is carefully curated to ensure it reflects the true essence of African culture.
Sustainability: Many of the products are made from eco-friendly materials, promoting fair trade and sustainable practices.
Community: Bellafricana fosters a sense of belonging, bringing creators and customers together to celebrate African heritage.
Exclusivity: The marketplace features limited-edition pieces, ensuring every purchase is a unique treasure.
Opening the Door to the World – Join the Movement
Bellafricana invites the public to join this incredible journey. The soft launch is not just an unveiling but a celebration of courage, creativity, and the boundless potential of African talent.
On January 25, 2025, Bellafricana will take the first step in transforming the global e-commerce landscape by making African craftsmanship more accessible than ever.
For more information, visitwww.bellafricana.co.uk. By shopping on Bellafricana.co.uk, customers directly support African creatives, helping to uplift communities and preserve cultural heritage. The soft launch on January 25th marks the beginning of a global movement to amplify African creativity.
For more information about the marketplace and to explore its offerings, visit www.Bellafricana.co.uk. Follow us on social media @Bellafricanauk @bellafricanamarketplace for updates and exclusive sneak peeks.
About Bellafricana Bellafricana is a tech-enabled community and marketplace that champions African creative entrepreneurs across diverse industries, including fashion, beauty, and lifestyle. Founded in 2014 by Bukky Asehinde, Bellafricana aims to bridge the gap between African creators and global consumers. With a focus on authenticity, sustainability, and community, Bellafricana is redefining how the world experiences African creativity.
As year 2024 comes to a close, we’re taking a moment to reflect on some of the incredible highlights that defined 2024 for Bellafricana. Lets take a look at Bellafricana’s year 2024 round up, from impactful events to exciting collaborations and new initiatives, this year has been one for the books! Here are the top 10 moments of 2024 in Bellafricana.
1. TALES 2024 Pop-Up Event: Top 10 moments of 2024
TALES 2024 was a major highlight for us this year. It was a vibrant celebration of African creativity, bringing together some of the best talents on the continent. The event wasn’t just about showcasing; it was about connecting, building relationships, and amplifying African brands on a global stage.
2. Major Collaboration with Emolyn Cosmetics for TALES 2024
One of the most exciting things about TALES 2024 was our collaboration with Emolyn Cosmetics. Partnering with such a fantastic brand added so much value to the event and highlighted the power of working together to promote African creatives.
3. Modara Naturals at the European Beauty Awards
A huge success story from our community this year was Modara Naturals being nominated for the prestigious European Beauty Awards. Our founder, Bukky Asehinde, was there to cheer them on, and it was truly heartwarming to see African creativity recognized on such a global platform.
We’re proud to have partnered with Salesforce 2 times this year! Our first collaboration with Salesforce this year was in October to celebrate Black History Month and our second partnership was in December for a Christmas marketplace. This collaboration opened new doors for African creatives, proving once again the power of partnerships in pushing boundaries and creating global opportunities.
5. How to Get Endorsed as a Global Talent for Arts and Culture Workshop
This workshop was a game-changer for many in our community. We guided creatives on the Global Talent Route, providing practical steps to gain recognition for their craft on an international level. It was inspiring to see attendees leave with the confidence to take their skills to the next stage.
6. The Power of Branding, Storytelling, and Community Workshop with Scott Ohene-Nyako
Every brand has a story, and this workshop was all about teaching creatives how to tell theirs. It was a reminder that storytelling and building a strong community are key to growing any business.
This year, we hit a major milestone by launching our Global membership and celebrating our first 20 Bellafricana Global Family members in just 2 months!! These creatives are leading the way, and we’re so proud to have built a community that fosters growth, collaboration, and global opportunities.
8. Bukky Asehinde at the House of the Lord’s with TikTok Creative Academy
Our founder, Bukky Asehinde, was invited to the House of the Lord’s by TikTok Creative Academy this year. This prestigious invitation reflects the work we’re doing to promote African creativity and innovation on the global stage.
This year, we launched our global membership and hosted our first-ever physical meetup for the Bellafricana Global Family in London. This gathering was a chance for members to connect, share experiences, and gain invaluable insights directly from our founder, Bukky Asehinde.
10. Bellafricana at the African Fashion Week in London
African creativity was on full display at the African Fashion Week in London, and Bellafricana was there to be a part of it. It was amazing to see African fashion take the spotlight on such a global stage.
2024 has been a year of growth, collaboration, and community, and we’re so grateful to have shared it with you and have you as part of Bellafricana top 10 moments of 2024. As we look forward to 2025, we’re ready to do even more to empower creatives and showcase African talent to the world. Thank you for being part of the Bellafricana journey.
This year, 2024, has been a special one for Bellafricana. We launched the Bellafricana Global Membership to help African creatives showcase their businesses to the world, and we’re excited to celebrate an important milestone, first 20 global members in just two months!
The Start of Something Big: Bellafricana Global Membership
The Bellafricana Global Membership was created to give African creatives the support they need to grow their businesses globally. We know how challenging it can be to access international markets, and this membership is here to make that journey easier.
With this milestone, we’re reminded of why we started to build a supportive space where African entrepreneurs can connect with opportunities beyond borders and show the world the beauty of their craft.
Why This Global Membership Milestone Matters
Welcoming first 20 members so quickly is a big achievement for us! These members represent creatives from industries like fashion, crafts, skincare, and home decor. They’re passionate, hardworking, and ready to take their businesses to the global stage.
But this isn’t just about numbers. It’s about building a community where creatives can connect, grow, and succeed together.
Meet Our First 20 Global Family Members
We are incredibly proud to introduce our amazing Bellafricana Global family Members, who are making waves with their creativity and entrepreneurial spirit:
Bellafricana First 20 Global Family Members
1. Adesola Balogun (Founder, Outspok’n Clothiers): A premium fashion brand offering tailored and ready-to-wear clothing that blends African aesthetics with modern styles.
4. Alabo Chika (Founder, Jane Alabo Jewelry): Specializes in bespoke luxury jewelry, creating custom pieces like rings, necklaces, and cufflinks tailored to individual tastes
Check out their website to shop unique and authentic fashion wears
7. Teniade Macaulay (Founder, Teniade Macaulay): A fashion brand that prioritizes planet-friendly practices, delivering effortlessly chic, sustainably crafted, and sophisticated fashion that aligns with their customers’ values.
Check out their website to shop unique and authentic fashion wears
These creatives represent the heart of African entrepreneurship, bringing innovation, beauty, and authenticity to global markets. We’re honored to support them on this journey.
What’s in the Bellafricana Global Membership?
The Bellafricana Global Membership offers broader exposure and opportunities for African creatives to reach international markets. Here’s what members enjoy:
Access to a Global Audience: Showcase your business to a wider international audience.
Larger Networks: Connect with industry experts, global partners, and like-minded creatives.
Comprehensive Business Tools: Gain resources designed to help your business grow and thrive.
International Opportunities: Tap into events, collaborations, and resources tailored for global success.
It’s more than just a membership, it’s your gateway to taking your creative business to the next level.
Looking Ahead
This milestone is only the beginning of Bellafricana Global Membership Milestone. We’re committed to helping more creatives showcase their talents worldwide. Together, we can achieve so much more.
Join Us Today!
If you’re ready to grow your creative business and connect with global opportunities, we’d love to have you in our family.
This Bellafricana Global Membership Milestone is a reminder of what’s possible when we work together. We’re excited about what the future holds and can’t wait to celebrate more achievements with you.
Bellafricana partnered with Salesforce to host a special Christmas marketplace at the Salesforce HQ in London, UK. This Bellafricana Christmas Marketplace With Salesforce marked Bellafricana’s second partnership with Salesforce after our first in October to celebrate Black History month.
Salesforce is a global leader in customer relationship management (CRM) and has been a strong advocate for black-owned small businesses and independent African creatives. Beyond providing technology solutions, they actively create opportunities for small businesses to reach wider audiences and grow. This collaboration with Bellafricana is part of Salesforce’s ongoing efforts to support diversity and inclusion by helping African entrepreneurs showcase their talents on a global stage.
Salesforce has been a great ally in helping our members reach a global audience, and this collaboration has further highlighted their commitment to supporting small businesses and African creatives.
Bellafricana partnership with Salesforce
A Growing Partnership With Salesforce
Our partnership with Salesforce began in October, when we worked together to celebrate Black History Month. That first collaboration gave African creatives a platform to share their stories, connect with global audiences, and showcase their unique talents. Building on that success, this Christmas marketplace was another incredible opportunity to spotlight our community and celebrate African innovation.
Spotlighting Our Incredible Members At The Bellafricana Christmas Marketplace With Salesforce
Two Bellafricana Global members, Adebukola Rebecca Kadiri, the founder of TDP Home, and Iyabo Ademosu, the founder of MassassiB, had the amazing opportunity to showcase their unique products to a global audience. From stunning home decor to beautiful handcrafted items, their work received well-deserved attention and admiration.
Our founder, Bukky Asehinde, was also there to cheer them on and show her support as they proudly represented African creativity on the world stage.
Picture of TDP Home At the Salesforce EventPicture of Massassib at the Salesforce EventPicture of Bellafricana Founder, Bukky Asheinde with TDP Home, and Massassib At the Salesforce EventPicture of A Customer Excited To Shop From TDP Home
The Power of Community
The success of the Bellafricana Christmas Marketplace With Salesforce event wasn’t just about the products on display, it was a testament to the strength of the Bellafricana community. Bellafricana’s Christmas Marketplace with Salesforce highlighted how a strong network can open doors to bigger opportunities for African creatives.
The Bellafricana community has always been about helping small, independent creatives reach bigger opportunities, and this marketplace was a perfect example of that. It’s a reminder that being part of a strong, connected network can take your business to the next level.
Exciting Things Ahead: TALES 2025
This partnership is just the beginning! We’re super excited to announce TALES by Bellafricana, our annual signature marketplace event, which will run from July 25th to August 2nd, 2025.
TALES (The African Lifestyle Experience) is a curated pop-up event designed to spotlight African creativity, lifestyle, and craftsmanship on a global stage. Early bird registration for vendors is now live!
Ready to take your creative business to the global stage? Join our growing family and unlock incredible opportunities! By joining the Bellafricana Global Family, you can access events, partnerships, and a community that supports your growth. Together, we can help you achieve your goals and shine globally.
The Bellafricana Christmas Marketplace With Salesforce was a beautiful reminder of what’s possible when we come together. We’re so proud of our members and can’t wait to see what’s next.
Stay tuned for more updates about TALES 2025 and other exciting initiatives. Let’s keep growing, supporting, and celebrating African creativity!
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Spotlighting Our Incredible Members At The Bellafricana Christmas Marketplace With Salesforce
The Power of Community
