What if you could taste, see, hear, touch, and smell Africa all in one place? That’s the magic of TALES 2025, aka The African Lifestyle Experience. This 10‑day pop-up in London’s West End brings over 70 African‑owned brands, music, art, food, and immersive culture under one elegant roof. It’s not just an event; it’s a movement.
Event Highlights: What to Expect at TALES 2025
Friday, July 25 – Official Opening
- 10 AM – 11 AM: The grand opening kicks off with a welcome address, festive ribbon-cutting, and a taste of what’s to come.
- 11 AM – 8 PM: Shop, explore, and connect with a curated selection of African vendors.
- 4 PM – 6 PM: Meet the inspiring Bidemi Olujimi, hear her story, and snap a photo during this exclusive Meet & Greet.
Saturday 26th & Sunday 27th – Weekend Rhythms & Retail
- 10 AM – 8 PM daily: A laid-back pop-up shopping experience with Afro-jazz and culture-themed playlists creating the perfect browse-and-chill atmosphere.
- Entertainment (varied times up to 8 PM): Expect spontaneous dance-offs, curated Afrobeats sets, and vibrant weekend energy.
Monday 28th & Tuesday 29th – Fireside Chats + Shopping
- 10 AM – 8 PM: Daytime shopping remains in full swing.
- 2 PM – 5 PM: Settle in for Fireside Chats with creative minds from the African film industry, Folasade Adu, Bola Stephen, and Sunkanmi Adebayo including Q&A sessions and casual networking.
Wednesday 30th & Thursday 31st – Reclaim, Paint, Sip & The Five Senses Show
- 10 AM – 8 PM: Retail continues, with vibrant energy in every booth.
- 1 PM: Be immersed in The Five Senses of Africa Show a curated multisensory experience featuring textures, scents, sounds, tastes, and visuals all uniquely African, together with a Live performance by Kemi Sulola.
- 3 PM: Paint & Sip with Bukola Adenuga, unwind with wine, canvas, and creativity.
Friday, Aug 1st & Saturday, Aug 2nd – Final Shopping & Karaoke Nights
- 10 AM – 8 PM: Time is running out, so browse, shop, and find those final treasures.
- 5 PM – 7 PM: It’s Karaoke Takeover, grab the mic, belt out Afrobeat hits, and enjoy vendor shoutouts and surprises.
Sunday, August 3rd – Closing Day & Celebration
- 10 AM – 5 PM: Last chance for shopping and exploring.
- 5 PM – 8 PM: The Closing Party kicks off with entertainment, a spirited dance‑off, and celebration.
- 8 PM – 9 PM: Closing remarks, awards honouring top creatives, and a joyous finale.
Why You Can’t Miss TALES 2025
TALES isn’t just a pop-up; it’s London’s first true African lifestyle experience. This event blends:
- Authentic Shopping: You will discover clothing, accessories, homeware, skincare, food, and art, each piece rooted in African heritage and innovation.
- Immersive Culture: Fireside chats, Afro-jazz, DJ sets, and interactive installations bring this event to life.
- Creative Interactions: Paint workshops with Bukola Adenuga, voice-sparking chats with Bidemi Olujimi, and open mic nights fuel authentic engagement.
- Sensory Celebrations: The Five Senses Show brings an unforgettable layer of cultural immersion.
- Community Connections: Whether you’re a founder, creator, or culture lover, TALES offers networking, inspiration, and shared moments with purpose.
How to Join the Celebration
Location: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Dates: July 25th – August 3rd, 2025
Entry: Completely FREE, but registration is required to secure your spot!
Dress Code: Bring your vibrancy, bold prints, confident style, and your best creative energy.
[Register now and save your spot]
TALES 2025 isn’t just another market; it’s an immersive journey through African creativity. Expect to shop distinct African brands, delve into candid conversations with industry insiders, unleash your own artistic flair, and connect with a vibrant community.
Pack your curiosity, your style, and your celebration spirit; this is where African culture boldly meets global attention. We’ll see you there 👋