An exclusive conversation with the mind behind one of Africa’s most understated luxury accessory brands.

From Msbeefab to a label reimagining African fashion for today. When you meet Oluwabusola Shokunbi, founder and creative director of Andrew Tabitha, you’re not just meeting a designer. You’re meeting a storyteller, someone who weaves memory, movement, and meaning into every seam.

And when Andrew Tabitha takes its place at TALES 2025, it won’t just be about fashion. It’ll be about identity, self-expression, and the powerful act of feeling like yourself, but elevated.

From Msbeefab to Modern Elegance

Before Andrew Tabitha, there was Msbeefab, a womenswear brand that marked the beginning of Oluwabusola’s creative journey. What started as a love for fabrics and how they move with the body evolved into something bolder: a fashion label that honours heritage while embracing the now.

Today, Andrew Tabitha has grown into a gender-inclusive fashion brand, rooted in African craftsmanship and forward-thinking design.

“It’s about clothes that allow people to express themselves,” Busola shares, “without losing who they are.”

That’s the soul of Andrew Tabitha: not just dressing bodies, but dressing stories, especially for those navigating identity in new places.

Style That Balances Structure and Soul

One of the most striking things about the brand is how it manages to balance clean lines with emotional depth. There’s nothing overworked or forced. The silhouettes are sleek, but the intention behind them is soft, personal, even.

Busola puts it best:

“I’m inspired by people — especially those living in new places and still trying to stay connected to their roots. That tension between blending in and standing out really speaks to me.”

This idea shows up in every piece. The designs honour traditional African fabrics like Aso-oke, known for its rich cultural significance but they’re reworked in ways that feel modern, wearable, and quietly confident.

The Patchwork Aso-oke Jacket: A Modern Classic

One of the most talked-about pieces from the current collection is the patchwork Aso-oke jacket, a stunning example of tradition meeting intention. It blends multiple textures and colours of Aso-oke in a silhouette that feels both bold and easygoing.

“I love how it brings tradition into something fresh and approachable, It’s bold, but not loud. It still feels like you, just with a little more presence.”

And that’s what Andrew Tabitha does so well: designs that whisper but don’t disappear. Pieces that command attention without screaming for it.

Effortless, Intentional, and Rooted in Culture

Everything about this brand is thoughtful, from fabric choices to how the clothes fall on the body. There’s a love for texture, structure, and understated flair, the kind that makes you feel good without having to try too hard.

It’s fashion that feels special but is still easy to wear. The kind of style that speaks for you, even when you say nothing at all.

Catch Andrew Tabitha at TALES 2025

TALES 2025 isn’t just a showcase; it’s a moment. And Andrew Tabitha’s presence at this year’s edition is one of the many reasons you’ll want to experience it in person.

Dates: July 25 – August 3, 2025
Venue: Luxury Promise Showroom, 28 Cavendish Square, London W1G 0DB
Entry: Free (registration required)

• At the event, you’ll get to:
• Shop exclusive pieces in person
• Discover the patchwork Aso-oke jacket up close
• Meet Gusola and hear the story behind the brand
• Celebrate African fashion that’s not just beautiful, but deeply personal

In a world where fashion is often about standing out, Andrew Tabitha dares to focus on standing firm, in identity, in culture, and in craftsmanship. Busola’s vision goes beyond aesthetics. It’s about reconnecting with self, honouring roots, and finding the balance between heritage and now.

So if you’re looking for fashion that doesn’t just follow trends but tells your story, this is your sign to visit Andrew Tabitha at TALES 2025.

Come feel it for yourself.