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The Importance of Exhibitions and Trade Shows

The importance of exhibitions and trade shows cannot be over emphasized. …


According to Inter Ads, “Exhibitions serve as an influential platform for companies, professionals and industry experts to come together, share information and build long-lasting business relationships. In established economies, exhibitions are a vital part of product marketing, along with direct selling, advertising, direct mail and the internet. In new and emerging markets, they serve as a major stimulus for industrial and commercial development. (more…)

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