Effective Ways to Grow your Business and Get More Global Customers

One of the major goal of every business is to grow both nationally and globally in order to attract a large customer base and make sales; but honestly, making sales is one of the most important thing; for me of course, and I am sure you agree.

Push aside the question of how you can grow your small business into a large business and focus more on strategies to grow your business, and how to expand your small business in order to get more customers.

Although, one of the questions we forget to ask ourselves is if our business can actually succeed in the international market. The international market is quite competitive, but easy to break into. Thinking your business will survive globally does not necessarily mean it will. That is why you need a new strategy.

If you truly want to expand your customer base globally, then you need to focus on your business strategy and the growth of your business such that it attracts more customers. Click here to find out you can start the process of taking your business globally.

Before you launch a new strategy, take a minute to ask yourself: “Will this attract customers who will pay for my products?” “Will this take my business globally?” “Will I use this strategy in the long run?” and most importantly, “How will this affect my business?”.

If you have positive answers to these questions then go ahead but if there are loopholes, then worry not because I have some effective ways with you can grow your business and get more customers.

1. Do You Know Your Customer Base?

You just cannot grow if you do not know your customer base.

An entrepreneur who sells kids clothing cannot market to teenagers because they are not the ideal customer base but, an entrepreneur who sells video games and markets to teenage boys is bound to make sales. And with the right tactics, can retain them as customers.

In a business, new/existing customers breathe life into a business. Imagine a business without customers; it certainly cannot grow because they keep your company running as your business is “for them”.

As such, you should know who your consumers are. Know who you are targeting, think about their pain point and find out how your products can make their lives better.

grow your business
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You should also avoid targeting everyone in the market and instead, narrow down your ideal customer. For example, imagine someone who sells iPhone cases targeting every phone user in the market when there are Samsung users, Techno users and so on. What if there are very few iPhone users in his locale? That means little or no business for him.

Few products interests a vast majority of people, and targeting everyone in the market will prevent you from making sales or even developing targeted strategies to attract customer. If you do not know your customer base then your business cannot grow because you will keep going after the wrong people.

2. Are You Making Use of Social Media?

Social media is such a powerful tool as it connects everyone around the world; making it the best place to reach a more global audience and market your products.

There are so many social networks to choose from. From Twitter to Instagram, Facebook, LinkedIn, Whatsapp, Snapchat, Youtube, Reddit, Tumblr, etc, you can practically market your products on different channels and expand your bsiness.

Bellafricana personally makes use of different social networks like Facebook, Instagram, Whatsapp and Twitter, with us also making use of IGtv on Instagram. If you have ever wondered how Bellafricana is always in everyone’s face, then you know now; because we use the power of social media.

grow your business: social media
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In order to reap all the benefits of social media, make sure you are on all of the major platforms (Facebook, Instagram, YouTube, Twitter and Snapchat), and are constantly updating all your social media accounts on a daily basis so it reaches a wider audience.

You also need to find out which social media works best for your business so you can promote more there while still using the other accounts. For example, a lot of people have more followers and make most of their sales on Instagram; but it does not stop them from using other social networks.

The best part of social media is that it is easier to engage with prospective customers thus building trust between you and your customers. It also makes it very easy for people to talk about and share your products and services thus putting it in the eye of a wider audience.

You can as well consider social media ad which is another great way to reach a wider audience because you can target a specific audience of your choice and have your products seen by thousands or even millions of people around the world. The effect of social media on your brand cannot be over emphasized!

3. Do You Use Testimonials?

You cannot build trust if there are no testimonials from people either on your social media account or your website. For the purpose of advertising and promotion, quality testimonials showing past customers review of your products or services attracts customers who may just scroll past your page.

If customers do not come to you with their experiences, go to them, ask for their experiences and use it. For example, if you teach digital marketing, you want to gather all the reviews from your past students on your website so your business looks as credible as possible. Did your student make 3 million Naira from an ad in less than two weeks? Use it!

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I own a skincare business on the side and whenever I get a review from a customer, one that is really good and credible, you better believe I will use that testimonial on my business page  to capture the attention of new customers and show people that my products are good.

Without testimonials your business is not likely to grow very fast so do not be humble about your accomplishments, post those testimonials and show the world what people have benefited/earned from doing business with you.

However, in the case where you own a website, where should you put testimonials? Well, you want to put it where people can easily see it. So it is best to put it on the product page or next to the product it mentions, and on your most popular page where everyone will see it.

4. Have You Created a Website?

Small businesses also need a website too. You are not likely to break into the global market if you are still operating your business on social media.

For the purpose of professionalism, owning a website/online store is just the way to go. Although, many people wonder how to grow their business online or what strategies they can use to grow their business. Click here to find out how you can grow your business online.

Thankfully now, almost everyone in the world owns a phone/laptop and can operate it. It has become much easier to search Google for what you need, which is where owning a website becomes useful as Google is likely to show websites in the search results than social media accounts.

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For example, if you search for Natural Organic Products, Google is likely to bring out www.beautifullynappy.com/ where you can shop for any organic product you want. Skincare entrepreneurs who still operate on social media are not likely to have their social media pages come up in the search results when online stores/websites are taking over.

Most people now trust online stores compared to social media stores because it seems more credible. So if you want to expand your business globally, you should consider having an online store/website. Or you can consider selling on other international market places like Amazon, eBay, etc.

Your online store/website is like your personal billboard where you can advertise your products in order to ensure your products are in the public eye. And with the right SEO techniques, you can ensure your website and products rank well on search engines.

How to Make Money from Ecommerce

We live in the modern age where we have more online stores than physical stores. Every business owner is now moving to the online marketplace due to its benefits; one of which includes enabling business owners to make more money on ecommerce, as they are able to reach a wider and global audience.

A lot of people also prefer shopping online; as it is easy and more convenient. All you have to do as an entrepreneur is build your online store via Shopify, WooCommerce, SquareSpace, BigCommerce or whatever works for you, add your products and every other required information, do a few tweaks here and there and you are good to go.

A lot of ecommerce entrepreneurs always ask/wonder how much they can make on their ecommerce store. While there is no guarantee as to how much you can actually make from an ecommerce store or if you can make any money at all, there are certain things you have to do in order to make money on your ecommerce store.

What then are these thing you can do to ensure you make money on your ecommerce store? Keep reading to find out

1. Create a Blog to Drive Traffic:

One of the hardest part of running an online store is driving traffic to your store. Traffic in this case are visitors who may be interested in what you sell thus, leading to sales.

Owning a blog alongside your online store is an organic inbound marketing strategy that will not only drive organic visitors to your store, but can also improve your store’s ranking in search results.

The purpose of the blog on the ecommerce site is to promote the products being sold thereby, persuading people into buying it whilst driving traffic to the website.

As such, every content on the blog should be a marketing plan talking about the products sold on the site and how it can be used. Thus, answering customers questions, understanding what the customers might be looking for and, addressing customer pain points.

An example can be found on the online fashion store Bentigos, which has a blog attached to its online store where they give fashion tips, talk about outfits and accessories, and everything fashion related that aligns with their website and what they sell.

Through this, they will link to items on their site which will promote and increase sales, whilst answering customer questions and at the same time, increase their ranking in search results.

make money on ecommerce
Photo Credit: smartbuynaija.com

2. Focus on Online Marketing/Adverts:

Although requiring a lot of investment, online marketing is one of the best ways to grow your ecommerce business fast and quickly draw potential customers to your ecommerce store thus leading to sales.

Many people use to advertise on Amazon but now that it has become more competitive, thankfully, there are other ways to advertise your products online in order to reach your target audience and generate sales.

One of which involves content marketing (highlighted in number 1). Sponsored ads on Google and social networks (Facebook and Instagram) have proven to be effective as it promotes growth and increases sales and, almost anyone can do it; although it requires investment in terms of money so you have go make sure you do it well in order to reap the reward.

make money on ecommerce
Photo Credit: anthillonline.com

The easiest marketing technique is social media marketing as it does not involve investment, money wise. All you have to do is create an account on either Facebook, Instagram, Twitter, or whatever works for you, and then promote your business, news, product reviews and blog articles on these social networks which generates traffic to your website. It also creates an avenue for you to communicate with your customers which builds brand loyalty.

Another is Search Engine Optimization (SEO), which is important for every ecommerce owner who wants to grow organically and increase traffic to their store without spending money. SEO marketing involves optimizing certain areas of your store/website so it ranks well in search results. Such areas include page speed, content optimization, product keywords, product images, meta title, image optimization, website description, link building, etc, in order ti boost search engine rankings.

Another method which probably did not cross your mind is email marketing which can drive more traffic than people think. It involves creating a good email marketing strategy, which can convert into a sales channel that drives traffic to your store every time. An email newsletter sent out to signed up subscribers should contain, giveaways to attract people, discount, informational content, coupon codes, information on new products, etc.

3. Build a Trusted Brand:

People will not patronize you if your brand seems shady. There are so many businesses, while some are real and others are fake, you want to build a trusted brand and separate your brand from the fake ones so people can patronise you. How then can you do that?

First thing is to choose and register your business name. Once your business name is registered, your business becomes credible and verified (click here to find out how you can also verify your business).

Then, after getting your domain/business website at this point, get an Employer Identification Number (EIN), even if you have no employees, and lastly, depending on your state/country, if regardless of operating online, you still need sales tax, then you need to obtain a business permits and licenses to ensure your business is authorised by the government.

4. Use Different Channels to Promote your Business:

One of the important aspect of an ecommerce store is to get your business out there, into the eyes of everyone and as such, being in different locations online is important for growth. In order to grow, you need a strategy that is backed up by channels of distribution thus creating business diversity and expansion.

Although it is a challenge for most ecommerce store owners, you need to consider listing your products on different online channels like Amazon, Walmart, eBay, etc.

Always ensure you have a good warranty as well as a distribution agreement with the distributors to ensure you maximize your profit to the fullest potential.


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