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Bellafricana published in Arts & Crafts, Beauty, bellafricana, Community, Events, July 17, 2023

A Celebration of African Culture in the UK

Bellafricana pop-up in London Oxford Street UK

African culture is a vibrant and diverse tapestry of traditions, customs, and art. From the colorful fabrics of West Africa to the intricate beadwork of East Africa, there is something for everyone to appreciate. And now, thanks to Bellafricana, you can experience the best of African culture right here in the UK.

Bellafricana is a pop-up event that will bring together a wide range of African vendors, from fashion designers to accessories to interior decoration and a lot more. You’ll have the chance to shop for unique African-inspired clothing, jewelry, and home goods. You can have a feel as you join the karaoke, sip, paint, and shop African-made items.

This is a great opportunity to learn about African culture and connect with other African people in the UK. It’s also a lot of fun! So come celebrate African culture with us at Bellafricana Marketplace.

Yasss, it’s time to shop! I’m so excited to share with you all of the amazing creative brands that will be at the pop-up event. This is your chance to support some of the most talented African entrepreneurs and to find some truly unique and stylish pieces.

So get your wallets ready, and let’s have some fun! Remember, you will be having to meet with creatives in fashion, lifestyle, handmade jewelry, and food. Get ready to celebrate the beauty and creativity of Africa and take home a piece of that magic. Here is what to expect.

1. MASH

Looking for high-quality, stylish, and empowering fashion wear? Look no further than MASH! This brand is all about making women feel confident and beautiful, no matter their body type or size. MASH’s clothes are inspired by the rich cultures and traditions of Africa, but they’re also updated with a modern twist. This makes MASH’s clothes both stylish and timeless.

But what really sets MASH apart is its fun energy and vibes. The brand’s clothes give off major big aunty vibes, and they’re perfect for any occasion, from a night out with the girls to a day at the office. So if you’re looking for a brand that will make you feel like a queen, then you need to check out MASH. The brand’s clothes are sure to turn heads and make you feel confident and beautiful.

2. AFUME

I am so excited to introduce you to AFUME, my new contemporary luxury fashion brand that celebrates the beauty and artistry of African fashion. This brand will be showcased at the Bellafricanan UK Pop up event. My experience with this design is how it is inspired by the rich cultures and traditions of Africa, it uses only the finest materials to create pieces that are both luxurious and timeless. I believe that African fashion is for everyone, and this brand is that force that wants African designs to empower women all over the world to feel confident and beautiful. This is one brand you should look out for.

3. JON WILLIAM

Jon William is a fashion brand that is dedicated to creating high-quality, stylish clothing for the modern man. The brand’s designs are inspired by the rich history and traditions of masculinity, but they are also updated with a modern twist. Jon William’s clothes are made from the finest materials, and they are designed to last. The brand also offers a wide range of sizes and fits, so you can find the perfect piece for your body type. Jon William is a brand that is passionate about empowering men. The brand’s clothes are designed to make men feel powerful and they are also designed to be comfortable and easy to wear.

4. OBA COUTURE

Oba Couture is a Nigerian fashion brand that specializes in handmade leather goods, clothing, and accessories. The brand was founded in 2011 by Olubukola Asafa, who is passionate about creating high-quality pieces that showcase the rich culture and heritage of Nigeria. Oba Couture’s products are made using traditional Nigerian techniques and materials, such as adire, leather, and beads. This brand is a great example of the thriving fashion industry in Nigeria. The brand is a testament to the skill and creativity of Nigerian artisans, and it is sure to continue to grow in popularity in the years to come. Oba Couture will be exhibiting at the Bellafricana UK pop-up. This is a great opportunity to see Oba Couture’s work in person and to learn more about the brand.

5. MOJISOLA. NG

Mojislawa Ng is a Nigerian designer who creates stunning African-inspired pieces. Her brand, MOJISLA NG, features a variety of leather bags, wears, fabric belts, and tote bags that are all made with high-quality materials and attention to detail. Mojisola’s designs are inspired by her own heritage and the cultures of her ancestors. She uses traditional African patterns and motifs in her work, but she also puts her own unique spin on them. The result is a collection of pieces that are both stylish and culturally significant. If you’re looking for a way to add a touch of African style to your wardrobe, MOJISLA NG is a great option. Her pieces are sure to turn heads and make a statement.

6. VUDOH

Vudoh is an African designer who creates wearable African pieces. Her work is inspired by traditional African art and culture, but she also puts her own unique spin on it. The result is a collection of pieces that are both stylish and culturally significant. Vudoh’s designs are made with high-quality materials and attention to detail. She uses a variety of techniques, including painting, printmaking to create her pieces. Her work is often colorful and vibrant, and it features traditional African patterns and motifs. In addition to her beautiful designs, Vudoh is also committed to using her platform to promote African art and culture. She believes that art should be seen as more than just a product, but as a lifestyle. She hopes that her work will inspire others to appreciate African art and culture.

7. THE BREAD BOX

The Bread Box is a London-based bakery that specializes in banana bread and banana-based pastries. Their mission is to “celebrate the humble banana bread and show the world how delicious and versatile it can be.” The Bread Box’s banana bread is made with fresh, ripe bananas and high-quality ingredients. They offer a variety of flavors, including classic, chocolate chip, and walnut. They also have a variety of banana-based pastries, such as muffins, loaves with varieties of toppings and fillings. The Bread Box’s banana bread is moist, flavorful, and perfectly sweet. It’s the perfect way to start your day or enjoy as a snack. Its pastries are also delicious and a great way to indulge your sweet tooth.

If you’re looking for a delicious and sustainable way to enjoy banana bread, The Bread Box is the perfect place to go. They have a wide variety of flavors to choose from, and their banana bread is sure to satisfy your taste buds. come and enjoy our food-tasting experience at the Bellafricana summer pop-up in UK.

8. AILAKOKO

The brand was founded by Bukola Adenuga, a Nigerian designer who is passionate about African culture and craftsmanship. Adenuga wanted to create a brand that would celebrate the beauty and creativity of Africa, and she believes that Ailakoko is doing just that. Ailakoko’s products are available online and at select retailers in Nigeria and the United Kingdom. The brand is also expanding to other countries, and it is sure to become a popular choice for people who are looking for unique and stylish gifts.

Ailakoko’s products are made with high-quality materials, including wood, textile, hand paints, and embellished resin. The brand’s designs are inspired by traditional African motifs and patterns, but they also have a modern twist. Ailakoko’s products are perfect for anyone who appreciates beautiful, well-made, and unique gifts. Ailakoko will be one of the vendors at the Bellafricana marketplace UK pop-up event in July 2023. This is a great opportunity to see and purchase Ailakoko’s products in person.

9. ISURA

Isura is another creative brand that creates tarnish-free jewelry inspired by African arts, sculpture, and aesthetics. The brand’s name means “treasure” in the Yoruba language, and it reflects the brand’s commitment to creating beautiful and timeless pieces that celebrate the beauty of Africa.

Isura’s jewelry is made with high-quality materials, including sterling silver, and gold-plated jewelry. The brand’s designs are inspired by traditional African motifs and patterns, Isura’s jewelry is perfect for anyone who wants to look stylish and feel connected to their African roots. The brand was founded by Temi, a Nigerian designer who is passionate about African culture and jewelry-making. One captivating part of this brand is how it is able to curate stunning embellished pendants with the inscription of Africa, hereby taking Africa to other parts of the world.

10. ZANETTA

Zanetta Fashions is a brand that celebrates the beauty and artistry of African jewelry. Zanetta’s designs are inspired by the natural beauty of Africa, from the vibrant colors of the continent’s flora and fauna to the intricate patterns of its traditional textiles. She uses only the finest materials, including coral, pearls, gemstones, and gold, to create pieces that are both elegant and timeless.

Zanetta’s jewelry is perfect for any occasion, from a special event to everyday wear. She offers a wide range of pieces, from necklaces and earrings to bracelets and rings. Her designs are sure to turn heads and make a statement. Zanetta Fashions will be exhibiting at the Bellafricana UK pop-up. This is a great opportunity to see Zanetta’s work in person and to learn more about her brand. I hope you’ll join me in supporting Zanetta Fashions and in celebrating the beauty of African jewelry.

11. JOLAADE

Jolaade is a brand that is all about the details. The brand’s clothes are made with precision and care, and they are finished with a level of craftsmanship that is unmatched. Jolaade is also a brand that is not afraid to be bold. The brand’s designs are often vibrant and colorful, and they are always pushing the boundaries of what is considered feminine fashion. If you’re looking for high-quality, stylish, and empowering fashion wear, then you should shop at Jolaade. The brand’s clothes are perfect for any occasion, and they will make you feel confident and beautiful.

12. BABY ETHNIC

This is a contemporary brand offering afro-fusion pieces that have been ethically and locally produced in Africa for the world. It produces children’s fashion wears from Africa. One specialty about this brand that I admire so much is its ability to create a more inclusive environment for children where they would grow and experience inclusivity, understanding the psychology of colors and building a vibrant heritage of Africanness for generations to come.

13. THE LADY WANDERER

The Lady Wanderer is a brand for woman who loves to travel and explore. She’s the kind of woman who’s always up for an adventure, whether it’s hiking in the mountains, exploring a new city, or just taking a walk around the block. But planning what to wear for adventures can be tricky. You want to look stylish, but you also want to be comfortable and practical. That’s where The Lady Wanderer comes in.

The brand’s collection of wearable items is perfect for the adventurous soul. They’re made from high-quality materials that are both stylish and durable. And they’re designed to be versatile, so you can wear them for a variety of occasions. Whether you’re hiking in the mountains, exploring a new city, or just taking a walk around the block, The Lady Wanderer has you covered. So next time you’re planning an adventure, be sure to check out the brand’s collection of wearable items.

14. TIWI

Tiwi is a scent and fragrance brand that celebrates the beauty and diversity of Africa. Tiwi’s products are inspired by the rich scents and traditions of the continent. Tiwi’s signature fragrance is a blend of bergamot, jasmine, litsea, with hints of amber, m,oss and musk. The fragrance is both fresh and sensual, and it evokes the feeling of being on a warm summer’s day in Africa.

In addition to its signature fragrance, Tiwi also offers a variety of other products, including reed diffusers, candles, hand wash, and lotion. All of Tiwi’s products are made with natural ingredients and are free of harsh chemicals.

Tiwi will be showcasing its products at the Bellafricana Summer Pop-Up. The pop-up will feature a variety of African vendors, from fashion designers to food sellers to artists. If you’re looking for a unique and authentic African scent, be sure to stop by the Tiwi booth at the Bellafricana Summer Pop Up. You won’t be disappointed.

15. NAIJA TREAT

Naija Treat is a food brand that delights in making sweet and savory treats, freshly made and packaged. Naija Treat’s products are inspired by the rich flavors and traditions of Nigeria. Naija Treat’s products are made with all-natural ingredients and are free of artificial flavors, colors, and preservatives. Some of Naija Treat’s most popular products include Kokoro, a cornmeal based snack that is crispy and flavourful, candied peanuts, dakuwa, chin chin, coconut candy,and lot more. Naija Treat is committed to providing its customers with a taste of Africa that is both authentic and delicious. So, if you’re looking for a taste of Africa, be sure to stop by the Naija Treat booth at the Bellafricana Summer Pop Up. You won’t be disappointed.

16. AJAO BABATUNDE LAWAL

Ajao Babatunde Lawal is the owner and founder of Skenkious Arts, a Nigerian art studio that specializes in telling African stories through art. Lawal’s work is inspired by the rich culture and history of Africa, and he uses his art to explore themes of identity, community, and spirituality. Lawal’s work is diverse, and he uses a variety of mediums, including paintings, sculptures, and murals. He is known for his use of vibrant colors and bold lines, and his work is often characterized by its sense of movement and energy.

Lawal has exhibited his work in galleries and museums around the world, he is a passionate advocate for African art, and he believes that art has the power to connect people and cultures. If you’re interested in seeing Ajao Babatunde Lawal’s work, be sure to stop by the Skenkious Arts booth at the Bellafricana Summer Pop Up. You will b wowed.

17. AO KITCHEN

AO Kitchen is an African food brand that specializes in making Nigerian delicacies and meals. This brand is founded by a Nigerian-born chef. AO Kitchen’s products are inspired by the rich flavors and traditions of Nigeria. AO Kitchen is committed to providing its customers with a taste of Nigeria that is both authentic and delicious. If you have heard about the wonders of Nigerian meals, here is the opportunity to have a taste. We will be having the popular Nigerian Jellof, which is sure to excite your taste buds.

18. EFATA

Efata By Juba is a clothing brand that aims to provide authentic Afropolitan clothing that unapologetically expresses the modern African woman’s confidence, strength, beauty, and resistance. The brand was founded by Juba Afua Agyeman, a Ghanaian woman who is passionate about celebrating African culture through fashion. Afua believes that African women are powerful and beautiful, and she wants her clothes to help them feel confident and empowered.

Efata By Juba’s clothes are made from high-quality African fabrics and are designed to flatter all body types. The brand offers a wide range of styles, from traditional African prints to more modern designs. If you are looking for authentic Afropolitan clothing that will make you feel confident and beautiful, then Efata By Juba is the brand for you.

19. MODARA

Modara Skin Care is an African skincare brand that uses natural ingredients to create high-quality, effective skincare products. The brand was founded in 2015 by two sisters, Temilolu and Temilade Ogunsanwo, who were inspired by their own struggles with sensitive skin.

Modara Skin Care products are made with a blend of African and international ingredients, including shea butter, argan oil, and aloe vera. The products are all vegan and cruelty-free, and they are free of harsh chemicals and artificial fragrances.

Modara Skin Care offers a wide range of products for all skin types, including cleansers, moisturizers, serums, masks, and sunscreen. The brand also offers a line of body care products, including body washes, lotions, and scrubs.

Here are some of the benefits of using Modara Skin Care products, Natural ingredients: Modara Skin Care products are made with a blend of natural ingredients that are gentle on the skin and effective in providing hydration, nourishment, and protection. Vegan and cruelty-free, Modara Skin Care is committed to animal welfare and sustainability. All of the brand’s products are vegan and cruelty-free. Free of harsh chemicals, Modara Skin Care products are free of harsh chemicals and artificial fragrances that can irritate the skin. Wide range of products, Modara Skin Care offers a wide range of products for all skin types, so you can find the right products for your individual needs.

CONCLUSION

In conclusion, the “Celebration of African Culture in the UK” event promises to be a vibrant and immersive experience showcasing the richness and diversity of African culture. From the 31st of July to the 6th of August, attendees will have the opportunity to engage with a wide range of activities and performances, all taking place from 9 AM to 9 PM daily. This event aims to foster cross-cultural understanding, appreciation, and connection through the exploration of African arts, fashion, music, and more. To join in on this incredible celebration, interested individuals are encouraged to register at bellafriacana.com/popup London. By securing your spot, you can be a part of the festivities and fully experience the enchanting ambiance of the event.

Located at Sook, 58 Oxford Street, London, the event venue promises to be a dynamic space that reflects the spirit of African culture. Attendees will be immersed in an atmosphere that pays homage to the continent’s rich traditions and contemporary expressions. See you there.

Bellafricana published in africa, bellafricana, Bellafricana ACE Awards, Community, Entrepreneurs & Apps, March 15, 2023

Bellafricana Expands To Support Creative Entrepreneurs Across Africa

We are filled with a sense of gratitude and passion for what we have built together. When Bellafricana started, it was borne out of a deep-seated desire to create what we describe as a sanctuary which would not only give creative entrepreneurs the visibility they deserved but also help them build the business structures and support system they need to grow.

We have been a driving force behind the growth of thousands of creative businesses in Africa, providing unparalleled support to the entire African creative community and connecting their products to local and international customers.

Bellafricana is a tech-enabled community that provides a platform for creative entrepreneurs in the fashion, arts & craft, beauty, home & living, food produce & snacks industry, to increase their visibility and have the right business support and structure that gives them the capacity to grow their business. Currently, we are the leading community for African-Owned creative businesses with a growing network of over 20,000 creative entrepreneurs.

In addition, our members have saved a whopping ₦20 million (over $40,000) off their marketing training expenses and bagged sponsorship from the prestigious Nigerian Export Promotion Council (NEPC), valued at a staggering ₦63.5 million (over $141,000).

Bellafricana Ace awards — BELLAFRICANA ACE AWARDS

Through our extensive brand exposure, our members have been featured on highly acclaimed TV stations such as Hip TV and Silverbird TV – cementing their position as industry leaders. Some of our members has also been featured in international screen like CCN. Further, our members have secured various grants including the illustrious Tony Elumelu Foundation (TEF) grant, worth a hefty $5,000.

Also, some of our members have been shortlisted for the Jack Ma Prize (African Business Heros Award), a testament to their innovative drive and ingenuity. Our community is not just about recognition and accolades, our members have also achieved tangible business growth – expanding their customer base and boosting their sales.

Similarly, our commitment to promoting African creativity led us to create the ACE Awards, an initiative that lauds the creative works of Nigerians and Africans, making open competition affordable and accessible. The ACE Awards continue to encourage more businesses to look inwards and create more globally acceptable brands.

Over the years, Bellafricana has evolved into something much more than we ever could have imagined. We have become a family, a community that not only supports and encourages each other but also inspires and motivates us to strive for excellence every day. As business owners ourselves, we know firsthand the struggles that come with trying to turn your passion into a viable business. The sleepless nights, the self-doubt, the endless setbacks – these are all part of the journey. But with the right support system, we can overcome these challenges and achieve our dreams.

At Bellafricana, we are not just building a community, we are building a movement. A movement that is focused on promoting African creativity, empowering local businesses, and showcasing the best of what Africa has to offer.

That is why we are thrilled to announce that we are opening up our doors to even more creative entrepreneurs to come in for free. It is our hope that this will allow us to continue to serve more people, grow the community and provide the support and resources they need to succeed. We have created a tech-enabled community which will bring together experts and mentors to offer business support and structure that gives our members the capacity to grow their businesses. This community will be powered by our rich network of individuals who are passionate about promoting African creativity and are committed to supporting local businesses.

Our team has been working tirelessly to ensure that we provide a seamless experience for all our members and those who would be coming in and prepare them for better engagement and networking opportunities. With this platform, we can accommodate more members and provide a wider range of resources and support, and deliver on our mandate to serve the creative community.

But this is just the beginning. Our ultimate goal is to build the largest network of African creative Entrepreneurs and a platform that would host their creative products, and with your help, we will achieve more as we keep moving several steps forward in the right direction. By supporting each other, sharing our knowledge and expertise, and collaborating on new projects, we can create globally acceptable brands for African creative works and make a real difference in the world.

CONCLUSION

We are filled with a sense of purpose and passion when we think about the impact that we have made together. The Bellafricana community is more than just a business; it is a movement, a force for good that is changing lives and inspiring the next generation of creative entrepreneurs.

Thank you for being a part of this journey with us. Your support and dedication to our community inspires us every day. Join us on this journey, together, we will build a home for creative entrepreneurs, a place where creative passions can thrive, and our dreams can become a reality. You too can become a member of the bellafricana community, click here to join.

Bellafricana published in Exclusive Interviews, Meet The Founders September 15, 2022

Meet The Founder of Lilifeys Fashion and Lifestyle

Ever since she was a little girl she fell in love with fashion. Her curiosity and love turned into a passion and she made her own dreams come through by starting her business Lilifeys Fashion and Lifestyle.

Let’s meet another Bellafricana member, the founder of LILIFEY’S FASHION AND LIFESTYLE;

Please introduce yourself and your background

My name Ifeyinwa Brendan-Ndukwu, the Founder, Creative Director/CEO of LILIFEYS FASHION AND LIFESTYLE. I am from Imo State but married to BRENDAN-NDUKWU from Anambra State. I am a graduate of English Language/Literature but presently into Fashion.

Meet The Founder of Lilifeys Fashion and Lifestyle

How did you come about the brand name and what does it mean?

My Brand name LILIFEYS’ is a combination of my second name LILIAN and my first name, IFEYINWA. LILIFEYS is a reflection on what fashion means to me… Stylish, Trendy, Comfortable and Affordable. Coincidentally that’s what most women cherish.

Tell us about your work. How did your company start?

As a young girl I love dresses and my curiosity into how dresses are led to my fascination and passion for dressmaking. By observation and divine ordination I started making dresses by myself with just needle and thread. My dresses gradually developed into beautiful dresses that attracted people’s attention and they started ordering dresses from me.

What is your niche and how did you know it was a market to get into?

My niche is ‘Comfortable women wear’. I believe that a woman should be comfortable and happy in her clothes and not struggle or sustain body injuries while wearing a dress.

Also Read: Meet The Founder of Miel Clothing [Exclusive Interview]

Where do you get the inspiration for your products

My inspiration are mostly divinely ordained… I receive inspirations for most of my designs in my dreams. I am also highly inspired by nature around me such as the sky, vegetations and the woman’s body shapes.

Can you remember one of the first products you made or service you started? What makes it memorable?

The products I made as a young girl were for my Baby dolls but as an adult I remember making this lovely sleeveless, boat neckline with a gathered low waistline maxi dress with Nichem wax, sewn with needle and dress. I made this dress while I was still an undergraduate in the university.

What made this dress memorable was that it fit me so well that it attracted a lot of attention. People started noticing my sewing and my style of dressmaking. In fact my Late Mum had to buy a Hand Sewing machine to help facilitate my sewing because according to her…”why are you suffering yourself my dear daughter sewing dresses with needle and thread?”

What are some of the challenges you face in your business?

Some of the challenges I face in my business is high cost of production resulting from epileptic supply of electricity and high cost of powering generators. Not having enough local textiles industries for consistent design print production. Relying on importation of fabrics makes the prices of the materials exorbitant as well as non available of some materials over time. Another challenge I face is lack of expertise of the Labour. Most times when they are trained instead of staying back to work they leave. This results in low production capacity some times.

Do you have any regrets venturing into this line of business?

No no, I don’t have any regrets venturing into this line of business. Fashion Designs and Dressmaking are like oxygen for me. This is one vocation I carry out effortlessly!

What is your most popular product?

Circle pants.

Meet the founder of Lilifeys fashion and lifestyle, exclusive interview of bellafricana member

To what extent do you draw upon your Nigerian (African) heritage for your work?

To a large extent, my African heritage has a lot of influence on my work. I used a lot of handwoven and hand-dyed fabrics for my clothes.

What are some of your short term goals and long term goals, both in your business and life in general

My short term goal is to consistently meet the needs of my local customers satisfactorily. My long term goal is to export my products internationally to Europe, America, Canada, and South Korea.

What would people be surprised to learn about you

People would be surprised to know that I was a Secondary school English Language and English Phonetics Teacher .

What profession would you be in if you weren’t in this Industry?

Food vendor/ Caterer

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

The advise I would give to anyone starting out in the Fashion industry is to have a good knowledge of the art of Fashion designs and dressmaking so as not to be caught on the level of mediocrity. To succeed in this industry ‘good is not enough when best is possible!’

To connect and meet the founder of Lilifeys Fashion and Lifestyle, you can follow and contact her via:

Instagram: lilifeys_fashion1

Whatsapp: +2349064774851

Bellafricana published in Exclusive Interviews, Meet The Founders August 26, 2022

Meet The Founder of Miel Clothing

She started her brand because she needed extra money, but along the line, she grew to love the business due to her desire and love for styling people, mixing colors and basically expressing her creativity without restrain.

Let’s meet another Bellafricana member, the founder of Miel Clothing;

Please introduce yourself and your background

My name is Olatunde Oyinkansola, textile designer and creative director of Miel Clothing. I’m from Ijebu ode, Ogun state but based in Ilesha, Osun state .

Tell us about your work. How did your company start?

During my NYSC, I needed a side hustle aside my 9-5 job. I actually started Miel Clothing because I needed extra money, but along the line, I grew to love the business due to my desire and love for styling people, mixing colors and basically expression my creativity without constraint. Miel Clothing is a fashion brand that produces indigenous African prints popularly known as Adire or batik or Tie & Dye in the Yoruba language. We’re a textile design industry that produces handmade African prints. We make different types of outfits and ready to wear ranging from t-shirt, sweat shirt, hoodie, two piece and fabrics. We produce in large quantities for Aso Ebi and fashion brands while also train people both online and offline on the art and creativity of Adire.

What is your niche and how did you know it was a market to get into?

My niche is Afrocentric fashion brand. At first I started for money but I fell in love with art, nature and African culture. I didn’t know it was the niche to get into at first because Adire is versatile; but inspired by my passion for Afrocentric culture and art, I ventured into it in order to blend the indigenous culture and western culture to birth a unique piece of art never seen before.

Also Read: Meet The Founder of Zone A Creations [Exclusive Interview]

Where do you get the inspiration for your products

I get inspirations from nature, tv shows, colors, co textile designers, after which I redesign it to suit my brand niche.

Can you remember one of the first products you made or service you started? What makes it memorable?

The first product I made was “the sunshine tee”; which was inspired by Johnny Drille’s song “shine”. The shirt was memorable because prior to its design, I was going through depression and somehow, I found someone who brought me out of it. The tee shirt has two colors, black and yellow. The black represents my darkest time while the yellow represents a light that came into my darkness; the person that brought me out of my depression. It was also one of my best sellers after it was designed and released

What are some of the challenges you face in your business?

My biggest challenge would be a target audience for my brand; getting the right audience who need my products. Another challenge would also be funding and getting a team to help.

Do you have any regrets venturing into this line of business?

Yes, there were times I regretted venturing into this line of business due to lack of funding and inability to capture a new audience; as it felt like I was advertising to the same sets of people when I wanted to reach out to new people.

What is your most popular product?

At the moment, I would say tye dye hoodies and sweatshirt.

To what extent do you draw upon your Nigerian (African) heritage for your work?

My brand is focused on blending indigenous culture and western culture, there African heritage plays an important role as we’re trying to portray the beauty of Africa and the African culture to the western world in a fashionable way

What are some of your short term goals and long term goals, both in your business and life in general

My goal is to have my fabrics and products displayed in fashion houses locally and internationally, as well as worn by models during a fashion runway show in one of the biggest fashion shows globally. I’d also love to impact people by teaching the act of Adire and batik making both in Nigeria and Africa as a whole. Another goal is to expand my business, have a team and reach a larger audience..

What would people be surprised to learn about you

That my brand isn’t focused on profit but on impact; promoting the values and sustainability of African prints.

What profession would you be in if you weren’t in this Industry?

A teacher due to my passion for impacting positive values on people, especially children.

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

My number one advise for anyone would be patience. Don’t rush because adire making requires a patient person who can wait for the outcome to be beautiful, for the colors to mix and for designs to come out well. Growing the business may also take time but if you’re consistent in promoting your brand, you will definitely succeed.

Meet the founder of Miel Clothing, Bellafricana Member

To connect with the founder Miel Clothing, you can follow and contact her via:

Instagram: Mielclothing_

Whatsapp: 08142938063

Bellafricana published in Exclusive Interviews, Meet The Founders August 26, 2022

Meet the Founder of Olivs Botanical [Exclusive Interview]

Meet the member of Olivs Botanical Bellafricana Exclusive Interview of Bellafricana Member

She used to buy a lot of candles from a store when she was a teenager and told herself that one day she will own her brand. With no idea of how to get started, yet relentlessly she kept saying it and working towards it.

Fast forward to today, she now owns one of the fast growing luxury home fragrance brands in Nigeria.

She is the founder of Olivs Botanical. Let’s meet her

Please introduce yourself and your background

My name is Olivia Edwards and I am the founder of Olivs Botanicals

Tell us about your work. How did your company start?

Olivs Botanical is a self-love and selfless brand, which was birth out of the need to raise funds to touch the lives of the motherless home babies, the old people’s home, the widows, the girl child and the mental health care. 10% of our proceeds goes into this project.

It gives us joy and fulfillment to be to give back to the society by putting smile, laughter in the faces of people and by showing love /kindness. With this passion in our hearts, we started our company, by setting our intentions and focusing on our visions, values and mission. As a Natural Botanical Ayurveda Brand, we pride ourselves in bringing the best internationally made products to our clients.

Also Read: Meet The Founder of Aso Ibile Mi [Exclusive Interview]

How did you come about the brand name and what does it mean?

The brand Oliv Botanical was birth out of my Intuition. Olivs means peace and friendship, botanical had to do with natural conscious clean skincare

What is your niche and how did you know it was a market to get into?

We have our niche in the Home and Living category. We focus on making diffusers and scent candles. Our brand touches all categories in our collections. Most clients will fine something to buy from our collections. We made it in such a way, to create something for everyone in our brand collections

Where do you get the inspiration for your products

I use to buy a lot of candles from a store when I was a teenager and I told myself that one day I will own my brand. I didn’t really know how it was going to happen , but I kept saying it and working towards it.

Can you remember one of the first products you made? What makes it memorable?

Yes, i made a candle and some natural bar soaps What made it memorable, it was a gift for my mum

What are some of the challenges you face in your business?

The major challenge is lack of funding. More so, sourcing from middle men and the high cost of machines used for production are reoccurring setbacks.

Another one is getting the right companies for printing and packing.

Do you have any regrets venturing into this line of business?

Not at all, am passionate about our brand and how far we have come, truly grateful

What is your most popular product?

Honestly I really can’t pick one, but from the top of head diffusers, candles and our natural bar soaps

To what extent do you draw upon your Nigerian (African) heritage for your work?

I could say that there is about 50% reflection of my African heritage on my brands and product.

What are some of your short term goals and long term goals, both in your business and life in general

My short term goal is to complete the branding collections for Olivs botanical. Our long term goal is to touch as many lives as we can possibly touch, as we continue to give back to the society. We also desire to build a brand that is suitable and eco friendly, that will stand the taste of time.

What would people be surprised to learn about you?

I am a very shy person

What profession would you be in if you weren’t in this Industry?

I will still choose this profession any time any may be a care giver.

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

It’s important that you have a mentor someone. who have got experiences to guide you. I have had my fair share of experiences and have learnt through it to get to where I am today as a brand. Finally, Love your journey, be patient with the process and make sure your passionate about the business you do

Meet the founder of Olivs Botanical, exclusive interview on Bellafricana, Bellafricana member

To connect with the founder of Olivs Botanical, you can follow and contact her via:

Instagram: Olivsbotanical

Whatsapp: 09022236994

Bellafricana published in Exclusive Interviews, Meet The Founders July 26, 2022

Meet the Founder of Kunbi’s Music [Exclusive Interview]

Meet the founder of Kunbi Music exclusive interview on Bellafricana

She left her career in IT consulting and delved into an early years music education franchise in the UK in order to have better control of her time to raise her children. She is currently the founder of Kunbi’s music, Let’s meet her.

Please introduce yourself and your background

My name is Kunbi Osinoiki, a music educator passionate about positively transforming lives, young and old, by providing structured and enjoyable music learning experiences. I am married to Sola Osinoiki and we have three grown up children.

Tell us about your work. How did your company start?

My first degree was in Economics from the University of Manchester, followed by an MBA from the University of Liverpool but I started learning to play the piano when I was five years old. I was able to draw on my musical background to launch a career in music education many years later when I started having children. I decided to leave my career in IT consulting and buy into an Early Years music education franchise in the UK in order to have better control of my schedule so I could pick up my young son from school. I eventually sold my UK business and set up Kunbi’s Music Company in Nigeria 12 years later. Today we provide music education services to individuals, groups and schools both within and outside Nigeria. In the last few months, I also set up the SME Tech Coach, where I help coach CEOs of small businesses on how to transform their operations through the judicious use of tech.

How did you come about the brand name and what does it mean?

To be honest, the brand name came about because I was unable to register any of my preferred names with the corporate affairs commission and Kunbi’s Music Company was the only combination that passed the search stage!

What is your niche and how did you know it was a market to get into?

My niche is the provision of creative, systematic and progressive music learning opportunities for all ages. It is a market to go to because too many people quit music lessons because they find them boring and uninspiring. My purpose is to make the journey so fulfilling that quitting is never an option!

Also read: Meet The Founder of Zeeza Bags [Exclusive Interview]

Where do you get the inspiration for your products

I get inspiration from a global community of music studio owners that I am part of. I see and learn from their innovation and mistakes every single day and I am inspired to enrich lives through music like they do.

Can you remember one of the first products you made or service you started? What makes it memorable?

Our very first service was our Boogie Babies classes – music and movement for early years. It was very memorable because when we first started, we had just a small space to work from – a small office attached to my mum’s store. And we often had just one child and their parent in attendance. It’s very difficult to create an atmosphere with such a tiny group. But we persevered. And here we are today.

What are some of the challenges you face in your business?

Our biggest challenges are logistics, power and internet connectivity. Getting to appointments within a short window can be a big challenge and sometimes erratic power and internet connectivity can affect our operations.

Do you have any regrets venturing into this line of business?

Not at all, it’s been challenging but a great learning experience.

What is your most popular product?

Piano lessons are by far the most popular. We teach other instruments and well but the demand for piano far outweighs the others.

To what extent do you draw upon your Nigerian (African) heritage for your work?

I draw on it a whole lot. Culture gives meaning and expression to music and we always try to include traditional and modern Nigerian songs in our learners repertoire.

What are some of your short term goals and long term goals, both in your business and life in general

My short term goal is to double our clientele by the end of this year. My long term goal is to open music education hubs across the continent.

What would people be surprised to learn about you

My age. People think I am much younger than I am. Maybe due to my stature and smooth skin. I turned 50 this year.

What profession would you be in if you weren’t in this Industry?

I would be in IT Consulting If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

Be methodical, be honest with your clients about what music learning entails, be creative and remain curious.

To connect with the founder of Kunbi’s Music you can follow and contact her via:

Instagram: Kunbismusiccompany

Whatsapp: 08034898474

Bellafricana published in Exclusive Interviews, Meet The Founders July 15, 2022

Exclusive Interview with Aderonke, Founder of Mimiremi Textiles

Exclusive interview with Aderonke Jaiyeola, founder of Mimiremi Textiles on Bellafricana

She had worked in the fashion industry for 7 years before re-focusing on textile design and became the founder of Mimiremi Textiles. Her long term goal is to build a digital pattern gallery with thousands of African designs that can be used on different surfaces.

She is the founder of Mimiremi Textiles. Let’s meet her

Please introduce yourself and your background

My name is Aderonke Jaiyeola, I am presently based in Lagos, Nigeria. I grew up in a family of Fine artists, my dad is a graphics designer and painter while my mum is a graphics designer with specialization in Calligraphy. I have always been surrounded by creatives and it greatly influenced my decision to become an artists too. I enjoy watching the sunrise and sunset daily, I enjoy reading and researching on healthy foods and recipe.

Tell us about your work. How did your company start?

Presently, I am the head of Design Team and founder of Mimiremi Textiles, where we transform plain fabrics into beautiful work of art using eco-friendly ink and rhinestones. All our fabrics are designed and hand printed by skilled women I have trained over the years. I studied Fine Arts at the Obafemi Awolowo University in Ile-Ife, Osun state, Nigeria and specialized in Textile Design.

I worked in the fashion industry for 7 years before re-focusing on textile design and print. While still working in the fashion industry, I got a brief to design a collection of fabrics for a top fashion brand in Lagos, Nigeria. Excitedly I took up the challenge even though we were not taught how to create seamless patterns with corel draw, illustrator and other design soft wares, I spent hours learning on YouTube after I got the brief.

In school, we were taught batik, tie and dye , screen printing etc. The challenge propelled me to learn online and apply all I learnt to successfully implement the project. The fabrics became a bestseller for the brand and was featured on runways both local and international, in top magazines and worn by international models. The success story gave me the confidence to rebrand the business from a fashion brand to a textile design brand in 2016. Since then, Mimiremi Textiles has evolved with many best selling fabric prints and patterns.

Also Read: Meet The Founder of Aso Ibile Mi [Exclusive Interview]

How did you come about the brand name and what does it mean?

‘Mimiremi’ is from the Yoruba intonation on my name ‘Aderonke ‘ translated remimiremi. I decided to remove the first ‘re’ and use the Mimiremi only. I love it and chose it because it sounds fun, African and Artistic.

What is your niche and how did you know it was a market to get into?

In market segmentation, there is a place for research. For many years I researched on how to create a niche for Mimiremi Textiles, I asked questions and worked on solving the problem raised. For example, fashion designers really wanted to have their own ideas printed on fabric instead of using fabrics found in the Local market, a fabric design that is 100%t theirs. I decided to focus on helping designers solve this problem and we started out by creating designs locally but printing them on different fabrics with our partners in Asia. We ran this model for 2 years till it became unsustainable because of the constantly rising exchange rate.

We decided to start researching into how to print our designs on fabric locally and came up with 2 solutions- screen printing and stencil printing, it became an instant hit and we were able to create art work on clothings and fabrics using eco-friendly ink. The beauty of the technique is that we can print on as low as half a yard, we can print on fabrics and keep reprinting as many times as possible even if the designer comes back in 6 months or one year. I was also able to train women in my community to print and work in the studio

Where do you get the inspiration for your products

I love Africa and it reflects in my designs, most of my designs are influenced by the rich African culture that I love so much. My work is also influenced by nature’s beauty- flowers, sunset, butterflies and so much more.

Can you remember one of the first products you made? What makes it memorable?

I stumbled on a notebook/journal I made for my dad while in school, I used Batik on it and wrote ‘I love you Dad’ with acrylic paint. The day I saw it on my Dads table last year, I was amazed about how good it still looked after more than 16years. It was indeed memorable because that was my first line of business, using my batik designs as book cover and the fact that my dad kept it in his library for so many years.

What are some of the challenges you face in your business?

There are so many challenges facing small businesses in Africa especially Nigeria. One of the major challenge we faced is the unstable and rising exchange rate coupled with unfriendly government policies, it has made it very difficult to print our digital designs from Asia and also made it difficult to ship in our eco-friendly ink. The unstable power supply has also made it difficult for us to automate our printing process. The beauty of challenges anyway is that they make you think of a way around the problems and make you invent new ways of achieving results. We have been considering new ways of transferring our designs on fabric and clothing using a material we can easily source for locally, something that will appeal to our customers and which can also open up other markets for us. We are presently introducing our rhinestone designs to the market and the response has been great.

Do you have any regrets venturing into this line of business?

Not at all, it’s been challenging but a great learning experience.

What is your most popular product?

Our most popular product is our hand painted fabric but with the new product,(RHINESTONE on clothing and fabrics)we are introducing to the market, we foresee it will become a major best seller in the next one year.

To what extent do you draw upon your Nigerian (African) heritage for your work?

My African(Nigerian) heritage is rubber stamped in almost all my designs.

What are some of your short term goals and long term goals, both in your business and life in general

My short term goal is to build an interactive e-commerce store and pattern gallery that will incorporate at least 50 patterns and all our other products and services so as increase daily sales and annual turn over.

My long term goal is to build a Digital pattern gallery with thousands of African designs that can be used on different surfaces. I also want to go back to school for my PhD and also lecture in one of the top Art schools in the world.

What would people be surprised to learn about you

I hardly watch TV, I prefer reading and drawing.

What profession would you be in if you weren’t in this Industry?

Nutrition and healthy living therapist or a Teacher.

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

Never be afraid to ask your potential customers questions so as to be able to create a solution they will love to buy. Also keep researching on new updates in your industry and how to apply it to scale up your business.

Mimiremi Textiles handmade in Nigeria, bellafricana member

To connect with the foundrr of Mimiremi, you can follow and contact her via:

Instagram: Mimiremi

Whatsapp: 08034898474

Bellafricana published in Exclusive Interviews, Meet The Founders May 10, 2022

Meet The Founder of Zone A Creations [Exclusive Interview]

Meet Zainab Okhayole Zuberu founder of Zone A Creations Bellafricana Member

She is a Microbiologist, a Teacher, and a Multi-talented fashion entrepreneur with over 10 years of combined experience. She loves being creative, fashionable and putting smiles on people’s faces through her brand.

With no further ado, let’s meet the Founder of Zone A Creations for an exclusive interview.

Please Introduce yourself and your background.

My name is Zainab Okhayole Zuberu from South Ibie Edo state. I’m a 30years old Muslim lady married with 2 kids and currently reside in Benin Edo state. I’m a microbiologist, teacher and multi-talented fashion entrepreneur with over 10years combined experience. I love being creative, fashionable and putting smiles on people’s faces hence the brand

Tell us about your work. How did your company start?

As a young lady, I have always been crazy about DIYs and never really liked the made in Nigeria bags because the few that I had come across are low quality while the imported ones were either of low quality or too expensive. So it happened that in 2013, while preparing lesson plan for my students using Google, I came across an ad on fabric bagmaking and that was a light bulb moment for me. I fell in love straightaway and decided I’d make all my bags myself.

Subsequently, friends and family began to love what I make, so I’d charge for materials and make bags for them for free. Later it became a side hustle until I started loving bagmaking more than my teaching job, so I quit my job and started up the Zone A brand in February 2020. The journey has been one filled with so many twist and turn, From Covid 19 lockdown, to ‘End Sars’ Protest, to the current hike in cost of production cost, we still keep it going cos the passion and commitment is there.

We’ve so far sold over 1000 units of our products and trained over 100 ladies both online and onsite, 5 of whom are known brands that are fully established as professional bagmakers now, and numerous others employed along the value chain.

How did you come about the name and what does it mean?

I’ve always been an exceptional student while in school and would have A’s all through anytime I had a lesser grade I’d be so angry and sometimes cry so hard, so I was nicknamed Zone A. Decided to name the brand so, so I’d use that same commitment and zeal I had while growing up to ensure the brand stays at the top both locally and Internationally.

What is your niche and how did you know it was a market to get into?

Bespoke handbags, footwear’s and accessories. Prior to bagmaking, I had done crocheting, fashion designing, Interior decorations and none gave me as much joy and fulfilment as I felt when I make a gorgeous and unique Afrocentric handbags. The feeling I get anytime we receive a feedback from our clients, the joy and happiness on their voice and faces when they send in pictures/videos is just it for me.

Where do you get inspiration for your products?

Sometime I go through Pinterest and try to design/create products from what I see there. Most times, when I am brainstorming ideas, I visualize unique pieces, sketch it out and continue to work on them till they make sense.

Can you remember one of the first products you made?

Yes! That was a tote bag with an Ankara fabric 7years ago. I still have it till now! I felt so pleased with myself that I took it to the workplace the next day. The admiration was out of this world and yes I got my first 2 orders that day despite not making any adverts

What are some of the challenges you face in your business?

Stereotypes, people believe handmade is equal low quality and cheap article. We always educate our target market on our pages and post feedbacks regularly to help reduce this. Increase in cost price and is absurd to just constantly be increasing price of goods not at this time when everywhere is hard. Drawback of youth in learning the skill, this have reduced the number of employable youth one have access to. Stealing of designs by competitors. It’s so annoying after spending months to create a design only for a competitor to copy and recreate that design almost immediately after release. In pour of made in china bags. These are usually cheaper and Nigerians like going for the cheaper option unless a few

Do you have any regrets about venturing into this business?

I have no regrets whatsoever; I only sometimes wish I had started sooner.

What is your most popular product?

Hamdallah handbag a combination of denim and pleated Ankara fabric to make a unique and special arm candy. Comes in 4 sizes and one of the products people have not been able to recreate even when they tried.

To what extent do you draw upon your Nigerian heritage for your work?

The African Heritage is at the base of all my product. Our products are Afrocentric made from the animal skin leathers to the tribal prints. The touch of Africaness truly stands us out

What are some of your short term and long term goals, both in your business and life in general?

Short term goal is to have wholesale outlets for my products in at least 5 states in the country with walk in stores. My long term goals is to become a household name of handbag brand across the world and also to have a free skills acquisition center to train many youth in bag making.

What would people be surprised to learn about you?

I’m an introvert and often very shy and difficult to learn new languages

What profession would you be in if you weren’t in this industry?

I’d still find a way to be in this industry, it has always been in me. I would have said teaching but I still teach so it’s all part of it

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

I would say be patient, be consistent and persevere. Never be too big to learn and improve on your skill.

Moreso, shun distraction and don’t be too focused on the competition. Instead, Be your own competition by always trying to be better than where you are.

To connect with Zone A Creative, you can follow and contact her via:

Instagram: Edobagmaker

Whatshapp: 07061208957

Bellafricana published in Exclusive Interviews, Meet The Founders April 29, 2022

Meet the Founder of Dhoney Adire and Crafts Nigeria [Exclusive Interview]

Meet the Founder of Dhoney, Doyinmola Olajoye, Exclusive Interview Bellafricana Member

Meet the young and dynamic creative entrepreneur who wears many hats. Her love for creating reusable Afrocentric pieces had brought her many awards and recognition. She is equally very passionate about Sustainable Development Goals and is invested in sensitizing people about it. There is no limit to the possibilities that awaits her in the business world.

With no further ado, let’s meet the Founder of Dhoney Adire and Crafts Nigeria for an exclusive interview.

Please introduce yourself and your background:

I was born and raised in Ondo city, Ondo state and attended the foremost Girl’s only Secondary School, St Louis secondary school, Ondo. I had my tertiary education at Adekunle Ajasin University, Ondo state and graduated with a degree in Computer Science. Served Nigeria through the NYSC in Redeemer’s University, Ede, Osun state in 2019/2020.

I am an experienced, and award-winning fashion model, African culture enthusiast, and advocate of Recycling through African arts and culture. I got nominated at the prestigious ACE Awards for African Creative Entrepreneurs in 2021 as Start up of the year, The Winner of SME100Africa 25under25 Award 2021, Fashion category.

I got nominated for ELOY Award Young Entrepreneur of the year and I was the Winner of the God’s Chamber Business Bootcamp Pitch competition and beneficiary of the grant awarded. My dream is to see a world that embraces African Adire, while curbing the harm throwing out old clothes can cause to humans. #climatechangereport.

As a female visibility advocate and lover of girl-child development, my interest lies in helping young adults (emphasis on girls) to find their feet early in life which was what informed my decision to start the Orange Humanity project, aimed at empowering young girls to improve the quality of their lives, and ultimately birth an economically viable society.

Early 2022, DHONEY Adire and Crafts Nigeria Founded by Doyinmola won the EEFP grant, a flagship project of the Nigerian Export Promotion Council (NEPC) awarded to exceptional, and impact-driven brands through Bellafricana a 360° community for creative entrepreneurs. Her contemporary products, alongside other emerging brands products were showcased on the runway at the Africa Fashion Exhibition Nigeria, that took place at the Ife Grand Resort, Osun state in 2021.

Tell us about your work. How did your company start?

Dhoney Adire and Crafts Nigeria is a contemporary Adire textiles and Crafts brand in alignment with the SDG goals 8, 12 and 13. Since inception, we have evolved to be a brand that proffers solution to not only fast fashion and non-quality clothings, but also solution to climate change issues in our planet.

The Start of Dhoney was inspired by the inadequate support gotten when I embarked on a journey to empower young people to become wealth creators, to promote the African culture, become financially secured and ultimately improve the quality of their lives thereby driving economic viability. I proceeded to learn a craft that depicts and promotes the African culture as well as showcases the beauty her. I started the business for profit making and equally be a solution by producing sustainable, durable and quality clothings.

We revamp old, stained, faded clothes to new, lovable and reusable pieces with the indigenous craft; Adire. We also offer masterclasses on Adire making to kids and adults via our programs which includes; Train with Dhoney, Adire Revamp Bootcamp, Kiddies Summer Time with Dhoney, 1:1 Masterclass

How did you come about the brand name and what does it mean?

Dhoney was coined from my name for short, which is Doyin from Doyinmola which means (The addition of Honey to Wealth) OYIN in the Yoruba language means Honey, by replacing Oyin with the English meaning Honey in my name DOYIN, so I have the name DHONEY. The addition of textile and Crafts was intentional. the brand is not envisaged to be the regular Adire Textile brand, but a contemporary and creative crafts brand in Nigeria as her place of birth, however, Dhoney is a GLOBAL brand.

What is your niche and how did you know it was a market to get into?

New contemporary Adire for young, vibrant, culture enthusiasts. From my research, I found out how much harm the careless disposal of old clothes cause and is projected to cause more harm by 2030 if not curbed. Saving our planet, through the production of reusable and loveable clothings from old pieces is the way to go. And we are excited to be promoting the African through our pieces at an affordable cost.

Where do you get the inspiration for your products?

I get inspiration for the world around me, through inner witness, the nature, my environment, as well as the old/indigenous/traditional designs.

Can you remember one of the first products you made? What makes it memorable?

‘Eforiro’ Tee was one of the first, I loved the creation personally and the reception it got from people. It is memorable because of processes it took purchasing the raw materials and all. It was an old piece of clothing (what Nigerians know as OK clothes) for practical purpose, turned it into a new piece of clothing, vibrant, beautiful, culture-inclined. The Adire Tshirt design went on to be one of our bestsellers at the time,. Of course, new raw materials were used for producing clients order.

What are some of the challenges you face in your business?

I cannot point at one challenge right now, I would say perhaps because I see them as a phase, a process, a stepping stairs to another height, I do not necessarily consider them worthy to note. Generally, I would say customers keeps a business running and we are doing our best to attract and sustain our clients while providing quality, affordable, and sustainable products and services.

Do you have any regrets venturing into this line of business?

No regrets. Absolutely none. I and Dhoney Tribe members who are our clients are enjoying sustainability while engaging in culture promotion, fashion entreprise and proffering quality solution to a need. We enjoy local embrace and are on a journey to global recognition and acceptance

What is your most popular product?

Adire Tshirt in regular sizes as well as our Oversized Tshirt collection are our most popular, sometimes people have the perception that we do not produce or see fabrics and other crafts. We continually sensitize and show people our works.

To what extent do you draw upon your Nigerian (African) heritage for your work?

African is colorful, we produce mostly vibrant and colorful pieces to suit the African skin as well as the world’s complexion

What are some of your short term and long term goals, both in your business and life in general?

A well functional website for local and global transactions with ease. A walk-in store/outlet in major states in Nigeria A DHONEY center known for art, craft, culture, climate change action, empowerment and training center etc. Partnerships with NGO, the government agencies and bodies, organizations to train individuals and group for their advancement and profiting, as well as to push the SDG 8, 12 and 13 goal

What would people be surprised to learn about you?

My journey in the last 7 years has been interconnected, Fashion modelling from age 15, fashion designing, nail artistry, humanitarian empowerment projects, art and craft enterprise without core study relating to arts. I was a science student who hoped to become and Nurse professionally but studied Computer science and here am I in the art and craft industry.

What profession would you be in if you weren’t in this Industry?

If I haven’t ended up in the creative Industry, perhaps it would still have been Social Entrepreneurship/Social work or something around proffering solution to human needs.

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

Ask for support when you need it.

Brainstorm with experienced people in same field.

It is equally important that you have a mentor

Plan for the long term, for the scalability and sustainability of your business

To connect with Dhoney Adire and Crafts Nigeria, you can follow and contact her via:

Instagram: Dhoney

WhatsApp: +234 816 337 7020

Bellafricana published in Exclusive Interviews, Meet The Founders April 29, 2022

Meet The Founder of Wura’s Secret [Exclusive Interview]

Meet the founder of Wura Secrets Tinuola Adigweme Bellafricana Member

Meet the UK Trained Lawyer whose experience with ‘hair struggles’ while growing up as a child, informed her decision to start a hair care brand.

With no further ado, let’s meet the Founder of Wura’s Secret for an exclusive interview.

Please Introduce yourself and your background.

My name is Tinuola Adigweme, I am a lawyer and founder of Wura’s Secret – a fast growing beauty brand which formulates hair products using pure, natural ingredients ethically sourced in West Africa and from around the world. My educational qualifications include a Master’s degree in International Commercial Law from University College London (UCL) as well as a Certificate in Entrepreneurial Management from the Enterprise Development Centre (EDC). I also have a diploma in organic hair care formulation from Formula Botanica. I had previously worked in leading law firms in Nigeria and the UK for about 8 years until I founded – Wura’s Secret.

Tell us about your work. How did your company start?

Growing up, there was a notion that natural African hair was not “beautiful.” This led to African women, even as little girls using chemicals & other damaging hair care practices to change their hair to fit into the perceived standard of beauty. On a personal level, as a child I also never really liked my hair because it was very coarse and used to “break” combs. This was until I experienced severe hair breakage during winter whilst studying in the UK. My grandmother’s herbal hair remedies helped nurse my hair back to health and it became even thicker and longer than it was before. I then started to appreciate and fall in love with my hair. (like the saying – you don’t know what you have until it’s gone). I conducted further research in product formulation and healthy hair care practices which led me to start Wura’s Secret – a hair care brand that seeks to change the narrative about the perception of beauty.

At Wura’s Secret we believe that everyone has the right to wear their hair however they choose to and we celebrate our client’s “hair and beauty” choices and want them to feel beautiful and comfortable. Our products are made to suit all hair types and needs. Our product lines have expanded to include Kids, Baby and Men’s lines.

How did you come about the name and what does it mean?

The product line is named after my grandmother, whose name is “Wura”. Wura means gold in the Yoruba language and the word “Secret” signifies the secret recipes passed down from generations which we share with the world. The name “Wura” also signifies the popular saying in Yoruba culture “iya ni wura’ meaning “mother is gold”.

What is your niche and how did you know it was a market to get into?

Our niche is beauty/hair care. I knew it was the market to get into because I understood from my personal experience that there was a gap in the market for effective products made with natural ingredients that actually work and do what they say on the label.

Where do you get inspiration for your products?

Inspiration for our products is gotten from nature. We are truly inspired by the powerful natural ingredients that can be found in West Africa and we do our best to highlight these ingredients in our Wura’s Secret products. We listen to our clients; this helps us to create effective products that would meet and even exceed their needs. Our clients are our true inspiration – their advice, feedback, testimonials, etc, have helped us to grow to become an even better, more sustainable brand.

They are at the very core of everything we do. We pride ourselves on the results our clients receive from using our products which can be seen on our Instagram page and website (www.wurassecrethair.com). The true potential of what healthy African hair can be inspires us to keep innovating especially in the areas of product development. Finally, we are inspired by the world around us and everything that is happening in the beauty space globally.

Can you remember one of the first products you made?

Our hair growth oil was one of our earliest products as this was one of the first recipes learned from my grandmother. After seeing the results on my hair, some of my family members and friends also expressed an interest in trying it for themselves. I was encouraged by seeing the results on their hair and this was when I took the plunge to start selling them to actual customers and it proved very effective for them also. Our very 1st picture testimonial from a paying client came from a friend who ordered our growth oils and moisturizers. By then I had also developed the Kids Hair Growth Oil and moisturizers for both lines. She sent pictures of her and her twin girls’ hair growth and it was really phenomenal. She helped to post on her status at the time and the orders came rushing in. It was memorable because I began to understand the true potential of Wura’s Secret and how I could build a strong and viable business.

What are some of the challenges you face in your business?

One of the key challenges our business has faced in recent times is the rising cost of raw materials and alarming inflation rate. This has led to higher production, labour and transportation costs. However due to recent economic realities one has to ensure that our products are priced competitively. Another challenge we face is the difficulties in trading within Africa especially in the area of logistics and payment infrastructure. We find that it easier to send products and receive payments in countries such as the US, Canada, UK but then we struggle to do same in African countries such as Ghana, South Africa, Kenya, Zimbabwe, etc. This had led to a situation where we have experienced challenges in ensuring our products can be adequately accessed by Africans in other countries. We have been working on bridging this gap by expanding our distributor chain across Africa.

Lastly, I should mention scaling operations. We have recently acquired a new office in Lekki phase 1 and although that is key for business growth, there are some challenges with a physical customer-facing location such as rising overhead and operation costs, inventory control and management etc.

Do you have any regrets about venturing into this business?

I have no regrets whatsoever; I only sometimes wish I had started sooner. The entire process has been a fruitful and rewarding journey.

What is your most popular product?

Definitely our Hair Growth Oils for kids, ladies and babies are our most popular products as well as our Special Formula Hair Growth Oils for ladies and kids. Close second are our hair moisturizers.

To what extent do you draw upon your Nigerian heritage for your work?

The name “Wura” is from our Nigerian (Yoruba) language/heritage. Everything we do at Wura’s Secret – the products, techniques, hairstyles, etc. is to share West Africa’s beauty secrets and ingredients with the world.

What are some of your short term and long term goals, both in your business and life in general?

Short term goals are to expand our distributor chain worldwide as well as our footprint in retail outlets across Nigeria. Longer term, we’re looking to establish retail presence outside Nigeria, specifically in North America and Europe.

What would people be surprised to learn about you?

I loved playing the piano when I was younger and took it quite seriously. I practiced every day and so I aced all my piano exams and earned several certificates in Piano. I have recently picked it up again and enjoy teaching my children to play.

What profession would you be in if you weren’t in this industry?

I would have continued my career in law to become a judge.

If you could give one piece of advice to anyone who wants to start their own business in your industry, what would it be?

Always continually seek knowledge, never believe that you know everything. Be willing to learn and remain teachable. You must stand firm in your convictions and know who you are. However also realize your limits/weakness and seek help in improving them. Always believe in your ideas, your strengths and capabilities. At the beginning you may encounter some resistance, keep working on those ideas until they become manifest. Remember that an idea is something that won’t work unless you do.

To connect with Wura’s Secret, you can follow and contact her via:

Instagram: Wurassecrethair

Whatshapp: +234 703 588 9174

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