Meet The Founder of Jedidiahs Place | Exclusive Interview
Oluwatosin is the Creative Director at Jedidiah’s Place and has a City and Guilds Certificate in Creative Techniques in Textiles, a Diploma in Jewellery Design and Repair and was tutored privately in designing and making leather handbags in the United Kingdom by Katherine Pogson. She is at present working on another diploma in Jewellery design, which has a business module. She has handmade and sold accessories over a five-year period. She is also a Barrister and Solicitor of the Supreme Court of Nigeria and has practiced law for over 20 years. Let’s meet her…
Q & A
- Please introduce yourself and your background.
My name is Oluwatosin Lewis. I am a Lawyer by formal training and was called to the Nigerian Bar in 1992. I was in full time legal practice from 1993 till 2013 when I started my business – Jedidiahs Place. I am what you will call a Designer Maker. I work in different kind of media. I also run my own law firm along with my business.
- Please tell us about your work. How did Jedidiah’s Place start?
Jedidiah’s Place is an accessory design and manufacture business. Our main products are genuine leather bags. However, we have introduced series of small leather and fabric goods, some semi precious stone jewellery, craft kits for adults and children and one-on-one training. We are also in the process of publishing some eBooks. The whole concept of Jedidiahs Place started some eight to nine years ago through a simple act of one of my cousins resident in the United Kingdom. She sent me a book on glass painting and said when she saw it in a bookstore, it had reminded her of me! I was really surprised as I had only taken art in the fourth form and had refused to continue art studies because I felt it was rather impractical. I thanked her nicely and put the book away. Almost a year later, I came across the book and sat down to go through it. It seemed interesting and so I decided to try my hands at some glass painting. I got some glass paints and asked a carpenter to cut me some glass panels. The first set of six paintings I made sold the very day I made them. At the time, I had not yet framed the glass or even cured the paints and could not put prices on them and buyers were like whatever it costs, I want that! And more people placed orders for some. And I thought hmm! It created a thirst in me for knowledge. I wanted to learn how to make anything that could be made. I bought books and taught myself how to make anything I found interesting. And so I had this huge hobby where I created a lot of different things when I got back home from work. And I sold a lot of my work. Glass Paintings, Jewellery, Handbags, Mosaics, Greeting Cards, Fabric Paintings, Decorative Paintings on wood.
- Where did the idea for Jedidiahs Place come from? Where do you find the inspiration for your designs?
In 2013, I took stock and realised that I had invested heavily in this hobby! Although I had never been able to take time out for formal training, I had a lot of equipment, books and supplies. I even had a registered trademark. I then decided it was time to make it a business and be serious about things. I draw a lot of inspiration from nature. Planet Earth is full of colour and texture and I love those two things.
- Can you remember one of the first things you crafted? What makes it memorable?
I think those would be a set of two glass vases that I painted and embellished with crystal beads in different sizes. The set were inspired by our local tambourine (Shekere). I had done just the two and my father had purchased them when he saw the work in progress. I get easily bored, so I had not repeated the design. However, anytime I go visiting my parents and see the set, I grumble and say to myself – those should be in my living room!
- How long does it take to design and make a particular work? Can you give a short summary of the processes that go into each one?
The design process can be a long drawn out one as a designer takes note of his/her surroundings daily. I make notes and quick drawings in a notebook or sketchbook I have with me at all times. I also put down notes on my phone as ideas come to me. Some of those ideas might not see the light of day for another year. But one day, everything gets put together. Once the idea crystallizes, in bag making, the next step is to create sketches of the bag design, tweaking each successive sketch until satisfaction is achieved. Then decisions are made about which materials to use and what colour scheme would be best. Then, patterns must be made and mock-ups and prototypes created before the bag goes into production.
- What are the challenges you face in business?
The main challenges I face are the availability of skilled labour, getting good supplies of good quality raw materials, the fear of bank loans to finance the business and the fine balancing between premium quality and the price the market is willing to pay.
- What is your most popular item?
Our most popular item is a leather and lace handbag lined with vibrant Ankara fabric. It is available in three different colour ways. The one below is black guipure lace overlaid over black leather and trimmed with orange and yellow leather.
- To what extent do you draw upon your Nigerian heritage for your work?
My love for colours means our Nigerian fabrics have a natural magnetic pull for me, so I tend to line my leather bags in Ankara or have Ankara or Aso Oke accents on my bags. I also love to use semi precious stones locally available in Nigeria in jewellery making. Our card making kits have die cut Ankara pieces so that cards made using the kits would be uniquely Nigerian.
- What are your goals for the future, both work wise and life?
I would love to grow the business to a stage where I would hire a full time business manager and other key staff and just be what I really am – a Designer Maker. I want the business to be known for premium quality with several outlets both locally and internationally, which would of necessity lead to employment and growth opportunities. I spend too much time managing the business and this kills my creativity. I also believe that there is latent creativity in each person that just needs to be identified and then nurtured. I would love to teach and train people who would want to learn how to make one thing or the other but are unable to find the time to undertake some formal training. I have been there and I know what that is like. This is why we have now launched our creativity kits (The Explore! Series). Oh, and I would like a nice big light and airy studio in my home so that I can rest from Lagos traffic. To be honest, I find that I do work better and I am more productive when working from home.
- What would people be surprised to learn about you?
I struggle with social media and social engagements and I am in the process of learning a new skill.
- For someone who wishes to take up this kind of career, what kind of advice would you give them? Also, if you could give one piece of advice to youths who want to start their own company, what would it be?
I would say that self-development is key. Learn all that you can, whenever and wherever you can. Training must be continuous as the industry is growing in leaps and bounds and you don’t want to be left behind. I would also say to both parties – hang on tight; it’s not going to be a smooth ride. However, it’s a worthwhile ride that you will be very glad you made and will do over and over again if given the chance. The most important thing would be to get up each time you fall and realise that each failure is a step in the right direction. Seek and listen to advice but also listen very carefully to your instincts. As a Christian, I would say above all pray about any and everything.
- And finally, I would like to give you this opportunity to share two to four images of your work and tell us a little about each.
Here goes another beautiful entrepreneur, maximising her career in Law and chasing after her passion. We are truly inspired by Oluwatosin’s story.
I hope you were inspired reading too.
Don’t just keep that idea as a thought, you can make it a reality today. Just START!
Keep up the great work.
Thanks for participating in Bellafricana’s Exclusive Interviews!
Meet The Founder of Organic Life Plus & Beautifully Nappy | Exclusive Interview
I am excited to introduce to you the founder of the brand called Organic Life Plus & Beautifully Nappy. This lovely lady happens to be someone I have known even before she started her business, but her journey as an entrepreneur as drawn us together. She is really down to earth, with a great sense of humour and can turn you to a natural everything from hair, body products and all if you give her the chance. This is one of the things I admire about her and you should meet her too.
Q & A
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Please introduce yourself and your background.
My name is Esione Rachel Asakome. I live in Lagos and I am from Edo state, Nigeria. I was born in the United Kingdom, but I was whisked back to Nigeria by my parents very early on. I studied in Nigeria from nursery through to secondary school, after which I did my A Levels in the U.K and went on to study Accounting and Financial Management in Loughborough University.
Thereafter, I came back to Nigeria to complete my NYSC, afterwards, I went back to Grenoble, France, Grenoble Graduate School to study International Business. I moved back to Nigeria completely in May 2014, roughly about 7 months later, Beautifully Nappy was started.
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Please tell us about your work.
Beautifully Nappy, is a store dedicated to the acquisition of organic, natural and vegan friendly beauty products all across Africa. However, I do include select African American hair products. We do not stock a large amount of brands, because each brand we stock has to be tried and tested, to make sure they are indeed as effective as they claim.
The ingredients of the brands we stock have to appraised and the ethical promises of the companies we work with have to thoroughly reviewed as well. We are also launching our line of African beauty secrets from oils to herbs and powders under the brand name OrganicLifeplus.
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How did Beautifully Nappy start?
Well, Beautifully Nappy really just happened. My health journey began when I was about 19 years old, my natural hair journey followed shortly. My growing obsession with all things healthy and natural lead to friends and family encouraging me to start a blog.
Honestly I think they encouraged a blog so I would stop talking to them about natural hair and finally talk to the world about it. So I began documenting my natural hair journey, I got a surprising amount of emails and questions from Nigerians on natural hair and where they could get products, so I did a test run.
I put a post with a list of natural oils, hair products and their prices up on my blog about two weeks to my return from France, I got a shocking response from interested parties who paid for the products I listed. I mainly listed products from my favourite natural hair and skin care brand, Sheabutter Cottage. I returned to Nigeria, I delivered the products I had acquired, but I didn’t do anything about starting a business, at that point I was just trying to help.
It was after living in Nigeria for a few months, and trying and failing to purchase authentic tea tree oil that wasn’t through the roof expensive, that I decided that there was a need for me to share my life style commercially. I started immediately by stocking products from a brand I have used for 4 years, a lot of the products I stock are an extension of my own life practices. I quickly went from being all about natural hair, to being about hair and skin care.
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Where does your motivation for body/skin care come from?
After my hair fell of and my scalp suffered burns from relaxers, I returned to natural and started the Beautifully Nappy blog. The Beautifully Nappy blog, started as a means to showcase the beauty of African/ kinky curly hair textures, that was what led to the founding of my company. However, my decision to stock only natural, and organic beauty products stem from my own experiences with cosmetics.
I struggled with sensitive, acne prone skin, and throughout my life, harsh chemical skin care products only served to aggravate my situation. I discovered several chemical ingredients, despite their claims at healing where highly toxic to both our skin and general well being.
The skin is the largest organ in the body, anything we apply on it seeps into our blood stream, its surprising how many people are not aware of this and as a result are not very mindful of their choice of skin care.
My older sister, already a medical doctor and a naturopath, introduced the entire family to healthy eating as well, so I was just about ready to ditch the chemicals. I first started eating healthier, then I progressed to organic products and my skin responded with delight! I found organic products to be gentler, more healing and had little to no adverse effects as opposed to their chemical alternatives.
This was true for both hair and skin products, while there are several expensive chemical skin products filled with toxics, their natural and organic alternatives where cheaper and more healing. Indeed, I said cheaper, because organic products are worth the price and great value for money. While chemical products no matter their price are never worth their side effects.
We don’t just get sick from the type of food we eat, thus, if you are using a toxic products, the toxic chemicals will affect your health and vice versa. There in lies my motivation, a desire to live a healthy life, all round, a desire to thrive optimally, everything I use on my skin both food and beauty products are geared towards living cleanly, healthily and optimally.
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Do you currently make your products or have plans to?
Currently, I do not make my own products, I source from trusted brands. However, as mentioned above, I have begun to source raw materials directly from source countries where I can, for my own line of organic products called Organiclifeplus, which specializes in African oils, herbs, powders etc. I also intend, to roll out a line of hair products under the Beautifully Nappy name, these are still in the testing phase. Unfortunately, I cannot reveal the ingredients in these lovely products until they are ready!!
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What areas of concern do you see the most in this industry (beauty)?
Regulation and labelling. Well I think this is more specific in Nigeria and quite frankly the U.S (as the FDA does not require the listing of certain ingredients, even though they might compromise the integrity of the product).
The beauty industry in Nigeria is highly unregulated, and unfortunately end users are not very informed. This I fear might lead to future health risks, you have bleaching cream companies masquerading as organic or natural, and individuals purchasing their products believing them to be healthy.
You also have labelling issues, I find many Nigerian beauty companies do not list out all their ingredients, or some don’t list at all. This is highly dangerous, especially in the event that an end user is allergic to an ingredient etc.
That being said, certifications like NAFDAC are also not easy to achieve for well meaning small companies who want to get approved. The procedure is made very tedious and expensive.
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Would you refer to yourself as a body/skin care specialist?
No I wouldn’t, I wouldn’t because I don’t yet have all my qualifications under wraps. I do a lot of research and often use myself and family as guinea pigs to tests the various product claims.
I would say that I am very knowledgeable about how products work, and what’s dangerous for your hair, health and skin. Also, it helps that my older sister is both a medical doctor and a certified natural naturopathic doctor, so I always have her as a cheat in terms of debunking “green washing” (a term for when products claim to be natural or organic and they are not”), and giving me advice on holistic beauty. However, I am learning everyday and I would be getting certifications to back me up.
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What are the challenges you face in business?
The greatest challenge is convincing people to ditch the chemicals and go organic or at least natural. Humans are creatures of habit, its never easy to pull them away from what they already know. Another problem is striking a balance between high quality products and fair pricing, especially in this situation of rising exchange rates.
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What are your goals for the future, both work wise and life?
Okay lets see, my long term goals are to have my brand in stores in Wholefoods in the U.S and Planet Organic in the U.K! Wouldn’t that be amazing? A Nigerian brand in organic stores like that, at that point our goods would be truly exportable. I don’t know if I am expressing this point properly.
Basically, my long term goals are to have my brand trusted all over the world. Aside from my own brand, I would also like to own an organic super store in Nigeria, which is why I started out stocking various brands and not just making my own oils. I believe customers should have choice.
I intend to finish up my ACCA exams and complete a Masters in Financial Economics, because finance was my first love before my organic life style change. I would also want to get certifications as a cosmetologist.
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What would people be surprised to learn about you?
I am really shy; I don’t like speaking in front of large crowds. I am really chatty and most people don’t believe me when I say I am shy, but I don’t fare well with public speaking. I also don’t like taking pictures, I never know how to pose.
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For someone who wishes to take up this kind of career, what kind of advice would you give them? Also, if you could give one piece of advice to youths who want to start their own company, what would it be?
For anyone who wants join the natural beauty industry, I would say be true to yourself. It can be frustrating at times trying to get customers to understand why they have to pay more for your products than others, but as long as you know you are truly providing the best at a fair price, then stick to it, your quality will show in your work. For youths who want to start their own business, I would say just do it, don’t think about all the reasons why it wont work. If you don’t jump your parachute will never open.
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Anything else you think we should know about beautifully Nappy?
Well, I have a blog where I give free tips for natural hair and skin care www.beautifullynappy.com, you can also contact me from that site. My Instagram pages for my companies Beautifully Nappy and Organic Life plus are @beautifullynapy and @organiclifeplus respectively. So join me on there and grow with me.
Check out some of Organic Life Plus products below;
Thanks a lot Rachel for the beautiful response, we are always proud to see young people growing a business.
We hope to join you in your journey as a successful business owner.
Here’s a link to Organic Life Plus page as a verified lister on Bellafricana: https://bellafricana.com/listing/organic-life-plus-2/
Meet The Founder Of Ty-Tys | Exclusive Interview
The first time I was opportuned to meet Mr Bayo Ademiluyi (founder of Ty-tys) was at the Chevron (Afro-centric) bazaar. It was so random as one of the Bellafricana team had just posted an article about Ty-tys which caught my attention. Mr Ademiluyi is very jovial, down to earth and talented of course. I couldn’t help but interview him to hear the story of how Ty-tys came about.
Q & A
- Please introduce yourself and your background.
My name is Bayo Ademiluyi. I am from Ile-Ife, Osun state, Nigeria and I am a lawyer by profession and Head of Design at Ty-Tys.
- Please tell us about your work. How did Ty-tys start?
We produce hand-made distinctive neckwear – ties, bowties and scarves – using traditional African fabrics, predominantly aso-oke. Aso oke (pronounced ah-SHAW-okay) is a hand loomed cloth woven by the Yoruba people of south west Nigeria. Aso oke means top cloth in the English language. We have recently expanded our range to include pocket squares, laptop bags and ladies’ tote bags, and wall hangings.
- Where did the idea for Ty-tys come from? Where do you find the inspiration for your designs?
The idea of Ty-Tys was conceived about 4 years ago. I was getting ready to attend a wedding and had been toying with the idea of incorporating the aso-ebi strip (usually sewn as a fila [cap]) into an outfit that wasn’t traditional – I thought “What if I want to wear a suit?” It was actually sort of a “Eureka” moment. I find inspiration from things I see around me every day – outfits, colours, magazines, etc and also from my very weird imagination!
- Can you remember one of the first things you crafted? What makes it memorable?
It was a tie made from purple silk aso-oke; I still have it somewhere. It represents the genesis of where we are today.
- How long does it take to design and make a particular work? Can you give a short summary of the processes that go into each one?
It varies, and depends on the item in question. On average, most neckwear will take between 3-5 hours and our wall hangings often require more than 4 days to complete.
- What are the challenges you face in business?
The same as virtually all business owners in this country namely:
– Erratic power supply and the associated costs
– Shortage of skilled labour
– Access to affordable SME financing
- What is your most popular item (include image)? Possibly because this item incorporates the 3 fundamental types of aso-oke: Etu (the blue/black), Sanyan (beige) and Alaari (wine red), it is often purchased as a gift item (picture below).
- To what extent do you draw upon your Nigerian heritage for your work?
Quite extensively, being that our main raw material is sourced from my part of the country and the ethos of the business is based our local culture and heritage.
- What are your goals for the future, both work wise and life?
Success (not necessarily just financial) and the vision of building a world-class business that will outlive me.
- What would people be surprised to learn about you?
That I am still (quite actively and happily) engaged in the practice of law.
- For someone who wishes to take up this kind of career, what kind of advice would you give them? Also, if you could give one piece of advice to youths who want to start their own company, what would it be?
Do what you enjoy – what you get out of your business in the form of personal satisfaction, enjoyment and financial stability will be a result of what you put into it. So if you don’t enjoy what you’re doing, chances are you won’t make a real success out of it. Don’t just jump into a business because “people are doing it, and making lots of money there” – everybody’s path (and destiny) is different.
- And finally, I would like to give you this opportunity to share two to four images of your work and tell us a little about each.
These aso-oke items are luxurious so if you love to look good and love luxury, trust me you need one of these in your collection.
To Reach Mr Bayo Ademiluyi:
Call: +2348050540564
Email him on: [email protected]
Visit his website on: www.ty-tys.com
Meet Itoro Okon, “The Nigerian Jeweler”
I was opportuned to interview Itoro Okon, the Nigerian Jeweler. This young, artistic and talented young lady is a Geologist turned Jewelry designer. She has a great personality, very smart and straight to the point. One of the Nigerian born talents doing great things in the economy.
Meet The Founder Of Catyna Designs
Miss Celestina Utoro (founder of Catyna designs) is so passionate about her work and she understands the word ‘synergy’. I am so excited to introduce this amazing woman to you. She uses Nigerian Adire Indigo fabrics for interior decorations. I met her at a competition for entrepreneurs in 2014. Do you know how cool it is to meet people who are of like minds as you? I bet you don’t! This woman makes me proud to be an entrepreneur.
Meet The Founder of MitiMeth
Achenyo Idachaba is the founder of MitiMeth who turned an environmental problem into a beneficial solution. Born in the US to Nigerian parents spent her formative years between Nigeria and America. Many see water weed as a nuisance but Achenyo Idachaba identified it as a business opportunity. She turned these watery weeds into a tangible, bespoke craft thus transforming an environmental problem into a beneficial solution.