Blingshiki Redefines African Fashion Using Rhinestones
Blingshiki redefines African fashion by introducing Rhinestones to substitute traditional embroidery in fabric adornment. Blingshiki is a quality fashion brand that is Inspired from Danshiki. Every design you buy is a custom order and each piece is unique in its own way characterised by beautiful rhinestone detail. Without a doubt, once you put on your blingshiki, you tend to feel and look like a boss.
Blingshiki was founded by Tolulope Adebukola about 2 years ago, a brand which was birthed after the Addict by Paw Print creation.
During an interview conducted by Thisday Nigerian Newspaper, Adebukola shared her experience and journey.
As a result of her restive nature to create a niche for herself and carve her name on the dressing style of the world, Adebukola registered the Rhine Stone Company to separate it from the others.
Today, she is a proud owner of Pawprint Limited, the giant courier of Addict by Pawprint, the Rhine Stone Company and Blingshiki – a three-in-one firm. Her companies: Addict (makes T-shirts, uniforms and all kinds of Aso ebi, Aso oke and the likes), the Rhinestone (crystal printing) and now, Blingshiki. They are called Pawprint Ltd.
Blingshiki was launched and curled out from the word, Danshiki and bling. Instead of the embroidery, we use stones – she said.
In the first week of it’s launch, just on instagram over 100 pieces were sold. Most of the sales were from Nigerians in the Diaspora while the others from people within.
“We displayed this at a recent expo, and we sold out. Several people even offered to leave their measurement and contact info with us to deliver to them later on. As we speak, we make Blingshiki daily. It’s quite unbelievable. This shows that Nigerians pay for quality.”
When asked of the challenges, she narrated, “It has not been easy running it. After I went to Lagos Business School and got the scholarship, I had a rethink then concluded I wasn’t good for business ‘Just go get a job.’ I felt like I had failed.”
Other challenges came, too. Consistency – you will see customers today, you won’t see them tomorrow. Competition is fierce in Nigeria. A lot of people, instead of create their own niche, copy. When they eventually do, they rubbish it. There were times I got frustrated and even cried.”
To read the full interview of Tolulope Adebukola, go to Thisday Nigerian Newspaper.
The blingshiki wear is certainly a piece to behold and is taking strides globally with celebrities wearing and patronizing the brand.
See some collections below;
Contact details to place an order or make enquiry;