Every beautifully made product has a story. Sometimes it’s a craft refined over generations. Other times, it’s a bold idea, a personal journey or a founder’s commitment to preserving culture through creativity.
At TALES 2026, those stories take centre stage.
From 24 July to 23 August 2026, Bellafricana brings together more than 80 African fashion, beauty, lifestyle, home and creative brands at TALES House London for its biggest edition yet. Guided by this year’s theme, The Secret Story, the experience invites visitors to look beyond the finished product and discover the people, purpose and craftsmanship behind every brand.
Whether you’re searching for African fashion brands redefining style, beauty brands rooted in African ingredients, handcrafted homeware or meaningful gifts, TALES 2026 offers an opportunity to discover remarkable creatives from across the continent and its diaspora, all in one place.
Explore the brands below and begin discovering the stories waiting to be told.
Fashion
African fashion continues to evolve in exciting ways, blending heritage, innovation and contemporary design. At TALES 2026, you’ll discover designers who are preserving traditional craftsmanship, embracing sustainability and creating collections that speak to today’s global audience. Whether you’re drawn to timeless tailoring, bold prints or handcrafted textiles, these brands showcase the richness and diversity of African fashion.
Ajibeke
Inspired by African heritage, Ajibeke designs timeless womenswear that blends traditional influences with modern elegance. Every collection reflects an appreciation for craftsmanship and effortless style.
Ashabi Fads
Ashabi Fads offers vibrant fashion pieces that celebrate individuality through bold colours, quality finishes and confident design.
Austine Mali
Rooted in sustainability, Austine Mali thoughtfully crafts fashion using locally sourced materials and responsible production methods without compromising on style.
Aviella RTW
Aviella RTW presents versatile ready-to-wear collections designed for women who appreciate effortless elegance and everyday sophistication.
BIBIERE
BIBIERE creates refined wardrobe essentials that combine timeless style with versatility, making dressing well feel effortless.
Bloomberry NG
Designed with modern women in mind, Bloomberry NG offers stylish ready-to-wear pieces that balance comfort with contemporary fashion.
Budding Blue
Known for its handcrafted garments, Budding Blue combines handwoven Aso-Oke and hand-dyed Adire fabrics to create pieces that honour traditional textile artistry while embracing sustainable fashion.
Cladini
Cladini specialises in refined fashion designed for everyday wear, placing quality craftsmanship and timeless style at the heart of every collection.
D’Closet Fashion
D’Closet Fashion offers elegant clothing designed to help women express confidence through versatile and stylish wardrobe pieces.
Diakwu Cloth
Giving discarded textiles a second life, Diakwu Cloth transforms fabric waste into handwoven textiles using traditional Nigerian weaving techniques. The result is fashion that celebrates both sustainability and craftsmanship.
EBAHI Woman
EBAHI Woman creates elegant ready-to-wear collections defined by clean silhouettes, thoughtful tailoring and modern femininity.
Ebonimode
Blending textile innovation with artistic expression, Ebonimode develops original fabrics that turn everyday garments into wearable works of art.
Efata by Juba
Efata by Juba brings together Afropolitan influences and contemporary tailoring to create elegant fashion that celebrates culture, identity and individuality.
Elizabeth Divine
Drawing inspiration from traditional African textiles, Elizabeth Divine reimagines heritage fabrics through contemporary womenswear designed for today’s confident woman.
Fashion Edge
Fashion Edge offers versatile ready-to-wear pieces designed for women who value confidence, comfort and effortless style.
GIA1 Fashion
GIA1 Fashion creates stylish clothing that reflects confidence, versatility and contemporary African design.
Gingham Doll
Playful yet sophisticated, Gingham Doll designs fashion that brings personality, charm and creativity into everyday dressing.
Good Girl Code
Recognised for its expressive prints and bold silhouettes, Good Girl Code encourages women to embrace confidence through distinctive fashion.
Honey Loom
Honey Loom produces thoughtfully crafted fashion inspired by African artistry, offering timeless pieces that celebrate quality and creativity.
House of Bubu
Known for its bold yet comfortable silhouettes, House of Bubu creates contemporary womenswear that blends effortless elegance with unmistakable African style.
Ifemi Lifestyle
More than fashion, Ifemi Lifestyle embraces intentional living through thoughtfully designed pieces that celebrate confidence and individuality.
Irinre
Inspired by African heritage, Irinre combines traditional craftsmanship with contemporary design to create beautifully handcrafted fashion.
JaydaWoman
JaydaWoman designs elegant ready-to-wear pieces that celebrate modern femininity through versatile and sophisticated style.
JJ Label
Refined and versatile, JJ Label creates wardrobe staples that balance timeless elegance with everyday functionality.
KKASA
KKASA presents contemporary fashion that combines clean aesthetics with African craftsmanship to create versatile wardrobe essentials.
KYM Tokyo
Blending global influences with African creativity, KYM Tokyo delivers distinctive fashion with a modern perspective.
Mayen Couture
Mayen Couture creates elegant womenswear suitable for both memorable occasions and timeless everyday wardrobes.
Melia by Jade
Innovation sits at the heart of Melia by Jade, where multifunctional fashion is designed to adapt beautifully to different lifestyles and occasions.
Merki
Merki focuses on understated elegance, offering versatile fashion for women who appreciate simplicity and refined style.
Moelle Zavian
Known for its polished tailoring, Moelle Zavian designs sophisticated ready-to-wear collections that remain timeless beyond seasonal trends.
Mofari
Mofari offers contemporary fashion centred on quality craftsmanship, versatility and effortless style.
Nathanielles
Nathanielles creates thoughtfully designed fashion that encourages confidence while embracing individuality.
Nwadiuto Studio
Creativity and self-expression define Nwadiuto Studio’s approach to contemporary fashion, resulting in distinctive pieces for modern wardrobes.
ODDERLY by Oyin Deka
ODDERLY by Oyin Deka explores originality through fashion, producing distinctive designs that celebrate creativity and individuality.
Ometsey
Minimalist by design, Ometsey focuses on clean silhouettes, quality construction and timeless elegance.
ONRUWOMAN
ONRUWOMAN creates refined womenswear that combines contemporary tailoring with effortless sophistication.
Outspok’n Clothiers
Outspok’n Clothiers encourages individuality through confident, contemporary fashion designed for self-expression.
Rebirth Studio
Built around thoughtful design, Rebirth Studio combines creativity and sustainability to produce modern African fashion with lasting appeal.
Sassy by Etty
Bright colours and confident style define Sassy by Etty, offering fashion that encourages bold self-expression.
Scqueeze by Sheye Oladejo
Scqueeze by Sheye Oladejo blends artistic creativity with modern tailoring to create fashion that feels fresh, expressive and distinctive.
Simeogieme
Simeogieme transforms original artwork into wearable textiles, bringing together illustration, fashion and storytelling in every collection.
Stella Yedia
Stella Yedia creates elegant fashion that balances timeless style with contemporary African aesthetics.
Style Envie
Style Envie offers versatile wardrobe pieces designed to help women build timeless, effortlessly stylish collections.
Talensi
Talensi celebrates African craftsmanship through fashion that honours heritage while embracing contemporary design.
Teni and Ola RTW
Designed for women who value comfort without compromising elegance, Teni and Ola RTW creates versatile ready-to-wear collections for everyday living.
Vibing With Hajjo (VWH Apparel)
Vibing With Hajjo embraces creativity and individuality through expressive fashion inspired by contemporary African culture.
Vogue Woman
Vogue Woman offers stylish ready-to-wear collections that combine timeless fashion with everyday confidence.
Yaaryn
With sustainability at its core, Yaaryn creates thoughtfully made fashion that values craftsmanship, quality and responsible production.
Yaaaej
Yaaaej presents contemporary fashion that blends creativity with understated elegance.
Zack Aminu
Inspired by African heritage, Zack Aminu reinterprets traditional craftsmanship through fashion designed for modern wardrobes.
ZIIBAAH Global
ZIIBAAH Global celebrates African creativity through thoughtfully designed fashion that values culture, quality and craftsmanship.
Beauty & Wellness
African beauty is rooted in generations of knowledge while continuing to evolve through innovation. From skincare and textured haircare to fragrance and wellness, these brands reflect the growing influence of African beauty businesses that are creating products with purpose, quality and care.
Bodea Beauty
Bodea Beauty develops skincare products that support healthy, radiant skin through thoughtful formulations designed for everyday care.
Deezmundu
Focused on everyday wellness, Deezmundu offers products that encourage healthier lifestyles while making self-care a consistent habit.
Mac Bancy Perfumery
Mac Bancy Perfumery crafts distinctive fragrances that capture personality, emotion and lasting memories through carefully blended scents.
Ori Lifestyle
Known for its science-backed approach to textured haircare, Ori Lifestyle develops products inspired by African ingredients to help people build healthier hair routines with confidence.
Toke Cosmetics
Toke Cosmetics offers beauty products designed to enhance natural features while encouraging confidence, creativity and self-expression.
Home & Lifestyle
A home can tell a story just as powerfully as fashion. Whether through fragrance, décor or functional design, these brands bring warmth, character and African creativity into everyday living.
Aduwham
Inspired by African heritage and storytelling, Aduwham creates luxury candles and home fragrances that transform everyday spaces into memorable experiences.
Isibha Home
Isibha Home offers thoughtfully crafted home décor that blends contemporary living with the richness of African craftsmanship.
TDP Home
Combining functionality with style, TDP Home designs lifestyle pieces that make everyday living both beautiful and practical.
Accessories & Jewellery
The finishing touches often make the strongest impression. These brands use jewellery and accessories to celebrate craftsmanship, identity and personal style.
Afribix
Afribix offers handcrafted accessories inspired by African creativity, bringing culture and craftsmanship into everyday style.
Kisara
Kisara creates elegant jewellery designed for those who appreciate timeless craftsmanship and refined simplicity.
Ogbegems
Specialising in handcrafted jewellery, Ogbegems creates distinctive pieces that celebrate individuality and everyday elegance.
ORA
ORA designs contemporary accessories that combine clean aesthetics with African-inspired creativity for effortless styling.
Upper Klass Jewelry
Upper Klass Jewelry presents statement jewellery that blends sophistication, quality craftsmanship and modern design.
Art & Creative Expression
Art has a unique way of preserving stories, sparking conversations and celebrating identity. These creatives use their chosen mediums to offer fresh perspectives on African culture and creativity.
Illustrations by Chi
Through expressive illustration, Illustrations by Chi tells visual stories that celebrate African experiences, identity and imagination.
Oyinloluwa
Using Ankara fabric as her canvas, Oyinloluwa transforms textiles into striking works of art that celebrate culture, storytelling and creative expression.
Food & Beverage
Food brings people together, carries tradition across generations and creates lasting memories. These brands invite visitors to experience African flavours through products crafted with passion and purpose.
Happy Coffee
Happy Coffee showcases the richness of African-grown coffee, offering carefully sourced products that celebrate quality, flavour and origin.
TITÓ
TITÓ creates memorable food experiences inspired by bold flavours, creativity and the joy of sharing good food with others.
Kids
Imani Kids
Imani Kids creates thoughtfully designed products for children, combining creativity, quality and functionality to support everyday childhood moments.
Experience The Secret Story at TALES 2026
Every brand featured at TALES 2026 has a story worth discovering. Together, they represent the innovation, creativity and entrepreneurial spirit shaping Africa’s fashion, beauty, lifestyle and creative industries today.
From 24 July to 23 August 2026, visit TALES House London and meet the founders, explore their collections and experience the stories behind every piece.
Whether you’re looking to shop intentionally, discover emerging African brands or simply enjoy a unique cultural experience, TALES 2026 offers something for everyone.
Admission is free, but registration is required.
We look forward to welcoming you to TALES House London, 28 Cavendish Square, London W1G 0DB, for a month-long celebration of African creativity.
Register today: tales.bellafricana.co.uk